Select Committee on Trade and Industry Written Evidence


Annex 2

TENANTED PUB SURVEY DETAILS

  This survey was conducted in conjunction with the Morning Advertiser, one of the pub industry's leading journals. The survey was carried out in April 2004 among tenants and lessees on the Morning Advertiser's circulation. The objective of the survey was to examine the nature of the relationship between tenants and their landlords, the Pubcos and brewers, and perceptions of these companies by tenants. The survey is a repeat, with some changes, of a survey conducted in February 2003. A self-completion questionnaire was distributed in selected issues of the magazine, and a total of 624 respondents returned it before the cut-off date. Results are based on all respondents, unless otherwise stated. Percentages occasionally add to slightly more or less than 100 due to rounding.

  Basic demographic data

  63% of respondents claim to be lessees.

Table 1 shows the breakdown by length of lease, which varies greatly


Length of lease (base: lessees—390)
%

5 or less
7
6-10
31
11-15
7
16-20
31
21-25
15
26+
7
Not stated
3
Average years
16.1


  39% of respondents say they are tenants.

Table 2 shows the breakdown by length of tenancy, which is generally much shorter than that of leases


Length of tenancy (base: tenants—241)
%

3 or less
59
4-5
10
6-8
8
9-10
15
11+
2
Not stated
7
Average
4.8


  Most respondents have been in their current pub for less than 10 years, with just over half saying five years or less. A much larger proportion this year did not state a figure.

Table 3


Number of years in current pub
%
%

03
04
5 or less
60
52
6-10
19
16
11-15
10
10
16-20
5
3
21-30
3
2
31+
1
1
Not stated
2
16
Average
6.5
6.2


Pub Company/landlord

  Table 4 shows the breakdown of respondents by Pubco/brewer operating as their landlord. The most common landlords are Enterprise, Punch, Unique, Pubmaster and Greene King, together accounting for 70% of respondents. The remainder of the respondents are scattered across the rest of the landlords.

Table 4


Pub company/landlord
2003 %
2004 %

Enterprise
21
21
Punch
15
20
Unique
15
14
Pubmaster
14
9
Greene King
5
6
S&N Pub Enterprises
4
2
Wolverhampton and Dudley
4
4
Avebury
2
3
InnSpired
2
5
Thwaites
2
1
Wellington
2
2
Wadworth
1
1
Shepherd Neame
1
1
Frederic Robinson
1
1
Pub Estate
1
1
Country Estate
1
*
Fullers
1
1
Pyramid
1
1
Charles Wells
*
1
Other
12
9
Not stated
1
3


Rating of landlords regarding contract and legal advice

  The following series of tables shows respondents' rating of their landlord on various measures relating to the lease or contract, and advice given or offered prior to signing. The ratings on the questionnaire were verbal, ranging from Excellent to Very Poor.

  In order to make easy comparisons between landlords, a system of scoring was applied, whereby each verbal rating point was given a numerical value (Excellent 5, Good 4, etc). A mean score was then calculated, and is shown in the tables. The tables show figures for the total sample, together with those for respondents with the top five landlords on the survey, which are the only ones for which a large enough sub-sample exists for analysis.

  As with most of the ratings, those for how well the landlord explained the lease/tenancy contract are very similar to 2003, with the main landlords all clustered around the average rating of 3.08 (Satisfactory).

Table 5

RATING OF LANDLORD FOR HOW WELL THEY EXPLAINED LEASE/TENANCY CONTRACT


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
10
7
6
4
4
6
10 915511 5
Good (4)
23
27
24
23
14
24
23 24272230 30
Satisfactory (3)
38
40
37
43
40
38
42 45364845 38
Poor (2)
18
16
22
20
26
18
17 11131711 22
Very poor (1)
8
9
7
8
14
12
5 8654 5
Not stated
2
2
3
2
2
2
32 420
Mean score
3.09
3.08
3.01
2.96
2.68
2.92
3.17 3.153.333.05 3.323.08


  Landlords receive similarly unspectacular ratings for disclosure of information. Punch's average score has increased slightly over 2003, but Pubmaster's has gone down.

Table 6

RATING OF LANDLORD FOR DISCLOSING ALL RELEVANT INFORMATION


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
9
8
7
5
1
6
69 10511 14
Good (4)
22
23
18
23
18
17
26 32291223 19
Satisfactory (3)
34
34
32
34
29
38
38 32314840 32
Poor (2)
20
21
24
19
32
25
17 17212615 27
Very poor (1)
11
11
14
16
16
11
8 5799 5
Not stated
4
3
4
4
3
2
55 22 3
Mean score
2.96
2.96
2.79
2.81
2.54
2.80
3.06 3.253.132.79 3.133.08


  All the major landlords are rated comparatively badly for flexibility in drawing up the contract. Punch has again improved slightly, and Pubmaster's score has decreased.

Table 7

RATING OF LANDLORD FOR FLEXIBILITY IN DRAWING UP CONTRACT


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
5
5
1
2
1
4
66 656 5
Good (4)
15
14
12
7
7
16
14 13161219 16
Satisfactory (3)
31
35
35
38
26
23
32 37363634 46
Poor (2)
28
25
29
29
38
30
23 26242626 16
Very poor (1)
17
18
18
20
26
25
20 14121913 14
Not stated
4
3
5
5
1
2
55 522 3
Mean score
2.62
2.63
2.46
2.41
2.16
2.43
2.63 2.692.802.58 2.802.83


  The landlords achieve below-Satisfactory scores for making it clear what investment they would make. Pubmaster and Greene King both score lower than last year.

Table 8

RATING OF LANDLORD FOR MAKING IT CLEAR WHAT INVESTMENT THEY WOULD MAKE


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
6
5
4
8
3
2
55 956 3
Good (4)
16
13
18
8
12
15
10 13101226 16
Satisfactory (3)
25
26
23
27
31
25
29 23271930 24
Poor (2)
27
30
33
25
23
30
26 32273817 35
Very poor (1)
23
23
18
27
28
25
26 24222119 22
Not stated
4
3
4
5
4
2
53 652
Mean score
2.53
2.45
2.55
2.42
2.37
2.37
2.39 2.392.542.40 2.832.43


  Landlords are again rated somewhat better at communicating the investment required from tenants than they are at saying what investment they will make. Punch has increased slightly and Pubmaster has decreased slightly.

Table 9

RATING OF LANDLORD FOR MAKING IT CLEAR WHAT INVESTMENT WAS REQUIRED FROM RESPONDENT


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
10
9
10
9
4
7
79 12713 3
Good (4)
25
23
24
19
17
25
24 21272123 30
Satisfactory (3)
35
36
36
36
36
35
43 36393638 32
Poor (2)
17
20
22
19
23
19
14 23112615 27
Very poor (1)
10
9
4
11
17
12
9 7679 8
Not stated
3
3
5
6
3
2
43 532
Mean score
3.09
3.03
3.13
2.97
2.68
2.94
3.06 3.023.312.95 3.172.92


  Respondents again give their landlords below-Satisfactory scores for putting investment commitments in writing (Table 10). Pubmaster and Greene King both achieve lower ratings than last year.

  The ratings for sticking to their investment commitments also remain less than Satisfactory, with Pubmaster and Greene King slipping again. (Table 11).

Table 10

RATING OF LANDLORD FOR PUTTING THEIR INVESTMENT COMMITMENTS IN WRITING


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
6
5
3
8
1
2
75 629 3
Good (4)
11
12
10
7
9
17
8 116919 14
Satisfactory (3)
24
20
27
26
24
16
23 18271732 19
Poor (2)
23
28
25
26
26
27
23 30233117 41
Very poor (1)
31
29
28
25
34
34
34 29323819 24
Not stated
5
5
6
9
6
4
57 634
Mean score
2.34
2.32
2.31
2.42
2.13
2.25
2.27 2.282.252.02 2.802.30


Table 11

RATING OF LANDLORD FOR STICKING TO THEIR INVESTMENT COMMITMENTS


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
7
6
6
8
4
3
65 9211 3
Good (4)
11
13
10
6
7
16
8 1361217 22
Satisfactory (3)
26
24
30
30
24
20
28 23241638 24
Poor (2)
19
23
17
20
24
19
22 26203113 27
Very poor (1)
30
27
29
27
32
37
29 21343417 24
Not stated
7
7
9
9
10
6
813 654
Mean score
2.41
2.44
2.42
2.42
2.20
2.25
2.37 2.472.322.11 2.912.51


  24% of respondents think their pub's profitability is higher than they expected, but 35% think it is lower. Among Greene King's tenants, the decrease from last year is particularly marked.

Table 12

PUB'S PROFITABILITY COMPARED TO INITIAL EXPECTATIONS


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Much better (5)
11
7
11
8
7
8
98 13213 8
Somewhat better (4)
20
17
21
17
15
9
17 16201732 8
About the same (3)34
38
36
36
37
42
42
39 32472632
Somewhat worse (2)
23
24
19
25
26
21
26 28232123 38
Much worse (1)
10
11
12
12
13
15
6 610126 11
Not stated
1
3
1
2
1
5
13 220 3
Mean score
2.98
2.85
3.01
2.84
2.77
2.73
2.97 2.933.022.75 3.212.64


  65% said they were given enough time to check that they were happy with their contract — a drop of 10 percentage points from last year. 59% took legal advice, but only 42% were encouraged by the Pubco to do so.

Table 13


Advice taken before signing lease
%
%

03
04
Given enough time to check that you were happy with the contract
75
65
Took legal advice
61
59
Encouraged by Pubco/landlord to take legal advice
42
42
Pubco/landlord asked whether you had taken legal advice
33
37
None of the above
14
20


  62% think all prospective lessees and tenants should pay for their own legal advice before being allowed to take over a pub.

Rating of landlords for help and support/relationship with landlord

  Around one-third of respondents see their BDM once a month, but nearly half do so only once every six months, and 15% do so annually or less often.

Table 14


Frequency of seeing landlord's Business Development Manager
%

Once a month
36
Once every 6 months
45
Once a year
7
Less often
5
Never
3
Not stated
4


  Respondents generally rate their relationship with the BDM between satisfactory and good. Punch's score has improved significantly since the last survey; Greene King, while still above average, has slipped.

Table 15

RATING OF PUBCO/BREWER FOR RELATIONSHIP WITH BUSINESS DEVELOPMENT MANAGER


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
18
21
14
20
7
17
17 20292236 24
Good (4)
28
31
29
36
18
30
23 23313336 35
Satisfactory (3)
28
24
38
22
28
22
29 30232115 27
Poor (2)
15
12
12
13
26
13
17 1411149 11
Very poor (1)
10
11
6
9
19
15
12 146104 3
Not stated
2
2
0
1
3
310
Mean score
3.30
3.39
3.34
3.45
2.68
3.22
3.16 3.213.673.43 3.913.68


  Respondents remain far less impressed with the way their landlord has helped them with their food offering, with only 9% rating them excellent or good. Punch has improved its rating but Greene King has slipped back significantly. Greene King's rating for help with developing the wine offering has also decreased markedly, although it remains above average for all landlords. (Tables 16 and 17).

  Respondents remain on balance dissatisfied with the help from the landlord in generally developing the business. Greene King's score has once more decreased since last year, although it remains above average.

Table 16

RATING OF PUBCO/BREWER FOR HELP IN DEVELOPING FOOD OFFERING


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
2
2
1
1
0
2
22 226
Good (4)
7
7
5
3
6
8
8111217 11
Satisfactory (3)
21
23
19
25
17
16
15 24312834 30
Poor (2)
27
26
32
27
27
27
26 28212626 32
Very poor (1)
30
28
30
31
40
28
33 2819179 24
Not stated
13
14
14
13
10
18
16 1815169 3
Mean score
2.13
2.16
2.01
2.03
1.88
2.15
2.04 2.042.492.47 2.862.28


Table 17

RATING OF PUBCO/BREWER FOR HELP IN DEVELOPING WINE OFFERING


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
3
3
1
1
0
2
21 2215
Good (4)
10
9
4
5
8
11
8 5101232 16
Satisfactory (3)
22
24
22
19
20
26
18 22333432 38
Poor (2)
27
26
31
34
30
23
31 33271913 22
Very poor (1)
29
29
32
33
35
28
32 3119266 22
Not stated
9
9
10
8
7
10
10 8972 3
Mean score
2.23
2.26
1.99
1.99
2.02
2.30
2.06 2.042.442.41 3.372.50


Table 18

RATING OF PUBCO/BREWER FOR HELP IN GENERALLY DEVELOPING THE BUSINESS


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
4
4
1
4
1
6
41 2915 3
Good (4)
12
13
8
12
7
16
13 716936 16
Satisfactory (3)
22
24
29
21
16
17
14 30233121 43
Poor (2)
31
26
32
28
35
25
35 28352419 22
Very poor (1)
28
29
27
33
40
33
32 3220289 16
Not stated
3
3
4
2
1
3
22 20
Mean score
2.32
2.36
2.22
2.24
1.94
2.34
2.20 2.152.442.47 3.302.68


  Overall, Pubcos appear to have improved their ordering systems, according to respondents. Punch tenants have seen the biggest improvement. Greene King remains the highest-rated company. Distribution and delivery have also seen improvements, again with Punch improving significantly and Greene King remaining the top-rated Pubco.

Table 20

RATING OF PUBCO/BREWER FOR THE ORDERING SYSTEM


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
10
15
7
9
6
18
11 13111215 30
Good (4)
30
32
28
25
26
31
32 48302655 35
Satisfactory (3)
40
36
44
44
46
38
39 32415021 30
Poor (2)
10
7
11
12
8
5
82 1039
Very poor (1)
8
7
7
9
13
7
83 690 5
Not stated
3
3
3
2
1
1
21 20
Mean score
3.23
3.44
3.16
3.15
3.03
3.48
3.31 3.653.303.29 3.773.84


Table 21

RATING OF PUBCO/BREWER FOR DISTRIBUTION AND DELIVERY SYSTEM


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
13
19
11
13
7
19
6 14112234 41
Good (4)
31
31
32
27
29
36
36 39351645 35
Satisfactory (3)
32
33
32
35
35
30
35 31314819 19
Poor (2)
12
9
15
16
7
8
12 91570 3
Very poor (1)
9
6
9
8
20
6
86 772 3
Not stated
2
2
1
1
1
1
21 20
Mean score
3.29
3.49
3.22
3.20
2.97
3.55
3.20 3.473.293.40 4.094.08


  51% say their landlord has changed due to Pubco/brewer takeovers and mergers in the past 10 years. Those who said their landlord had changed have had an average of 2.3 landlords in their tenure. Table 22 shows that, of those whose business has been affected by such a change, more say it has been for the worse than say it has been for the better.

Table 22

HOW CHANGE OF LANDLORD HAS AFFECTED BUSINESS (BASE: ALL WHOSE LANDLORD HAS CHANGED DUE TO TAKEOVERS OR MERGERS)


2003 %
2004 %

03
04
Very much for the better
4
2
Somewhat for the better
9
12
Not at all
42
39
Somewhat for the worse
27
25
Very much for the worse
14
14
Not stated
3
9


  Of those who said the change was for the better, the main reasons given were:

    —  Investment—7%

    —  Fewer restrictions—7%

    —  Better communications—7%

    —  Refurbishments planned—5%

    —  Better range—5%

    —  Stability—5%

  Those who said the change was for the worse gave the following reasons:

    —  Rent increases—10%

    —  Price increases—7%

    —  Lack of support—5%

    —  Too impersonal—5%

    —  One-sided relationship—4%

    —  Tighter restrictions—4%

    —  Incompetence—2%

    —  Lack of investment—2%

    —  Not enough promotions—2%

    —  Forced to change suppliers—2%

Product range offered

  74% of respondents think the product range offered is sufficiently wide, a similar proportion to 2003. However, while the figures for Enterprise, Punch and Pubmaster have improved, those for Greene King have decreased sharply from 77% to 59%.

Table 23

WHETHER RESPONDENT THINKS PRODUCT RANGE OFFERED IS SUFFICIENTLY WIDE


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Yes
71
74
74
80
69
80
89 91747977 59
No
27
23
26
18
28
19
10 7231919 41
Not stated
2
3
0
2
3
1
12 324


  The main products respondents would like to stock more of are:

    —  Cask ales/real ales—30%

    —  Premium lagers—13%

    —  Guest ales—11%

    —  Local beers—%

    —  Wider range of ales—8%

    —  More bottled beers—6%

    —  Cheap lagers—6%

    —  Wines—5%

    —  Spirits—5%

Turnover/rent

  Respondents' pubs have a wide range of annual turnover, with the largest single proportion falling between £100,000 and £200,000. Rent constitutes an average of 13% of turnover. (Table 25).

Table 24

APPROXIMATE ANNUAL TURNOVER OF PUB


(£000)
%
%
03
04

Up to 100
7
6
100-200
36
33
200-300
29
29
300-400
12
16
400-500
6
4
More than 500
5
1
Not stated
5
5


Table 25

ANNUAL RENT AS A PROPORTION OF TURNOVER


(%)
%
%
03
04

5 or less
5
3
6-10
27
29
11-15
32
29
16-20
12
10
21+
9
7
Not stated
15
22
Average
14.18
13.35

  46% of respondents think their rent is fair; 53% do not. Those thinking it unfair would like to see a 10% decrease (compared with 13% last year).

Table 26

FAIRNESS OF RENT


%
%
03
04

Very fair
8
8
Quite fair
36
38
Quite unfair
32
36
Very unfair
22
17
Not stated
2
1


Table 27

PERCENTAGE DECREASE THAT WOULD MAKE RENT FAIR (BASE: ALL THINKING RENT IS UNFAIR)


%
%
03
04

5 or less
38
16
6-10
22
46
11-15
6
14
16-20
5
1
21+
16
2
Not stated
12
21
Average % decrease desired
13.16
9.93


Overall rating of landlords/opinions of fairness

  25% of respondents rate their landlords as excellent or good for fairness as a business partner, but 45% rate them as poor or very poor. Greene King has the best average rating, as it did in 2003.

Table 28

OVERALL RATING OF pUBCO/BREWER'S FAIRNESS AS A BUSINESS PARTNER


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Excellent (5)
5
5
3
2
1
3
33 329 8
Good (4)
15
20
11
13
7
19
14 21161226 22
Satisfactory (3)
33
29
38
30
21
22
38 33363336 43
Poor (2)
31
27
32
31
40
30
29 28303421 22
Very poor (1)
16
18
15
24
29
25
17 1513176 5
Not stated
1
1
1
1
22 2
Mean score
2.62
2.67
2.53
2.36
2.12
2.44
2.58 2.702.662.46 3.093.05


  30% would take out another lease with their current Pubco, up from 25% last year. 45%, however, said they would not, compared with 47% last year.

  These respondents give a similar range of reasons to last year, mainly financial, but with a higher proportion this year blaming being tied to particular products.

Table 29

WHETHER WOULD TAKE OUT ANOTHER LEASE WITH CURRENT LANDLORD


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %
03
04
03
04
03
04
03 040304 0304

Definitely (5)
10
13
7
6
4
7
87 8926 11
Probably (4)
14
17
11
11
7
14
14 21191619 32
Possibly (3)
26
23
26
23
19
17
36 30312917 19
Probably not (2)
21
21
27
26
21
25
23 17232421 14
Definitely not (1)
26
24
29
34
48
36
20 24181615 16
Not stated
1
1
1
1
01 272 8
Mean score
2.61
2.72
2.40
2.29
1.98
2.29
2.65 2.692.762.76 3.203.09


Table 30

REASONS FOR RESPONDENT SAYING WOULD NOT TAKE OUT ANOTHER LEASE WITH CURRENT LANDLORD


%
%
03
04

Rent increase/rent too high
18
22
They are only interested in profits/greedy
23
23
Tied products/fixed pricing
10
20
Lack of support
10
14
Prices
9
5
Retiring/leaving business
8
8
Maintenance
7
8
One-sided relationship
5
12
Don't fulfil promises
5
8
Inflexibility
5
1
Lack of communication
4
5
No/less discounts
4
Lied to/ripped off/untrustworthy
6
4
Want a freehold
4
4
Not competitive
3
Being restricted by them
2
Slow to change/react
2
Discourage success
2
Lack of investment
2
1
Work done is not recognised
1
Not knowing enough/being informed
1
Landlord/BDM
1
Not stated
22
18


  When asked which Pubco/brewer is fairest to its licensees, respondents were not particularly minded to single out any particular company. However, Greene King emerged highest at 10%. 41% named no company at all.

Table 31

PUBCO/BREWER THAT IS FAIREST TO ITS LICENSEES


%
%
03
04

Enterprise
6
6
Greene King
6
10
Unique
5
7
Pubmaster
4
4
S&N Pub Enterprises
3
3
Frederic Robinson
2
2
Shepherd Neame
2
2
Wolverhampton and Dudley
2
3
Punch
2
4
Wadworth
2
2
Thwaites
1
2
Charles Wells
1
1
Avebury
1
3
InnSpired
1
2
Fullers
1
1
Pyramid
*
1
Pub Estate
*
*
Country Estate
*
*
Wellington
*
*
Other
7
9
None/not stated
54
41


  46% of those who did name a company said that company was their own Pubco; 51% said it was not.

  Despite the improvements in its ratings on some measures this year, Punch once more emerges as the Pubco voted least fair to its licensees, with nearly one-quarter of respondents naming it. Enterprise once again comes second and Pubmaster third.

  40% of those who named a company said this was their own Pubco.

Table 32

PUBCO/BREWER THAT IS LEAST FAIR TO ITS LICENSEES


%
%
03
04

Punch
18
23
Enterprise
9
16
Pubmaster
5
7
Unique
3
3
S&N Pub Enterprises
3
5
Greene King
2
1
InnSpired
1
3
Shepherd Neame
1
1
Avebury
1
3
Wolverhampton and Dudley
1
1
Thwaites
*
1
Country Estate
*
1
Pub Estate
*
1
Fullers
*
1
Wadworth
*
*
Pyramid
*
1
Wellington
*
1
Other
2
2
None/not stated
50
41


  Just over two-thirds (68%) of respondents think family brewers are better landlords than Pubcos.

Table 33

RATING OF FAMILY BREWERS AGAINST PUB COMPANIES AS LANDLORDS


%
%
03
04

Much better
29
36
Somewhat better
34
32
About the same
18
20
Somewhat worse
1
1
Much worse
1
1
Not stated
17
10


  One in four respondents say their Pubco is making more of an effort to be a better business partner than it was last year. However, 67% say it is not. Punch emerges as well above average for making an attempt to be a better partner.

Table 34

WHETHER PUBCO IS MAKING MORE EFFORT TO BE BETTER PARTNER THAN LAST YEAR


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

Yes
25
22
39
16
19
22
No
67
73
56
76
72
76
Not stated
8
5
6
8
9
2


  The main reasons for respondents saying the Pubco had made more effort are:

    —  Better communication/listening more—28% of those saying "yes"

    —  Generally making more effort—13%

    —  Better information—9%

    —  Better promotions—7%

    —  More supportive—5%

    —  Repair work being carried out—4%

  One in five respondents feel better about their Pubco than they did last year, but nearly two-thirds do not. Again, Punch is well above average.

Table 35

WHETHER RESPONDENTS FEEL BETTER ABOUT THEIR PUBCO THAN LAST YEAR


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

Yes
19
13
29
10
14
19
No
63
70
54
76
71
70
Not stated
18
17
17
14
15
11


  The main reasons given for feeling better are:

    —  Trying to improve—27% of those saying "yes"

    —  Relationship better—26%

    —  Investment—7%

    —  More helpful—6%

    —  Just changed hands—2%

    —  Fair rent review—2%

    —  They leave you alone—1%

    —  Other—30%

  The main reasons for not feeling better are:

    —  No improvement—26% of those saying "no"

    —  Only interested in money—12%

    —  Communication—7%

    —  Cost—6%

    —  No help/support—6%

    —  Changing hands—6%

    —  Broken promises—5%

    —  One-sided relationship—3%

    —  Slow to respond—3%

    —  Investment—2%

    —  Too restrictive—2%

    —  No incentive to improve business—2%

    —  Untrustworthy—1%

    —  Hidden charges—1%

    —  Too little, too late—*%

    —  Not stated—21%

Investment, costs and return on investment

  On average, £17,422 has been invested in respondents' pubs over the past 12 months. Greene King is well below average.

Table 36

INVESTMENT IN PUB IN PAST 12 MONTHS (£)


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

5k or less
23
22
22
22
28
38
5001-10k
11
10
11
13
7
3
10001-15k
6
8
6
11
2
5
15001-20k
5
5
9
2
3
8
20001-50k
7
7
7
9
5
50k+
5
5
6
5
3
Not stated
44
45
39
38
52
46
Average
17,422
14,904
19,347
16,709
13,054
6,735


  On average, respondents expect £20,704 to be invested in their pub next year, with Greene King tenants well below average. However, most respondents do not know or are unprepared to say what the investment will be.

Table 37

INVESTMENT IN PUB IN NEXT 12 MONTHS (£)


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

5k or less
13
15
11
20
10
19
5001-10k
8
9
11
14
5
10001-15k
1
2
1
1
5
15001-20k
2
2
3
20001-50k
4
5
2
2
2
3
50k+
4
2
5
5
5
Not stated
68
66
71
55
78
73
Average
20,704
14,388
23,026
16,910
26,569
7,800


  In most cases, the substantial majority of respondents had to make most or all of last year's investment themselves, the exception being Greene King tenants. The same applies to the coming year.

Table 38

SPLIT IN INVESTMENT BETWEEN RESPONDENT AND PUBCO LAST YEAR


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

100% tenant
57
67
68
70
57
35
100% Pubco
8
3
7
2
11
20
50/50
5
6
4
6
7
Other mix
13
7
10
7
7
10
Not stated
17
17
11
15
18
35


Table 39

SPLIT IN INVESTMENT BETWEEN RESPONDENT AND PUBCO EXPECTED THIS YEAR


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

100% tenant
52
60
57
67
46
20
100% Pubco
8
5
9
8
20
50/50
2
3
5
15
Other mix
18
12
11
7
16
30
Not stated
20
23
20
21
15
30


  26% of respondents feel more confident about their pub's business prospects compared with last year, and 36% feel less so. Enterprise's and Unique's tenants feel less confident than average.

Table 40

CONFIDENCE ABOUT PUB'S BUSINESS PROSPECTS COMPARED WITH LAST YEAR


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

Much more confident
8
6
7
8
10
5
More confident
18
13
16
15
17
14
As confident
32
34
37
29
33
43
Less confident
26
29
20
36
21
30
Much less confident
10
15
11
9
12
5
Not stated
5
3
7
3
7
3


  One-third of respondents say they are making more money than last year, but 60% say they are not. The figures for Greene King are significantly lower than average, with only 19% saying they are making more money and 76% saying they are not.

Table 41

WHETHER RESPONDENT IS MAKING MORE MONEY THAN LAST YEAR


Total %
Enterprise %
Punch %
Unique %
Pubmaster %
Greene King %

Yes
33
34
29
30
26
19
No
60
65
62
61
62
76
Not stated
7
1
9
9
12
5


  58% of respondents say that complying with government red tape has reduced their profits in the past 12 months, while 38% say it has not. On average, respondents say they have lost £3,917 in profits due to red tape.

  Overheads have gone up by an average of £4,547 in the past 12 months, but 51% of respondents did not answer this question.

Expected changes in status over next year

  23% of respondents intend to sell their lease in the next year. This figure rises to 34% among Enterprise tenants and 33% among Punch tenants.

  9% of respondents are looking to move from a tenancy to a lease in the next 12 months. 37% are looking to buy a freehold.

  21% are looking to leave the trade in the next year. The main reasons given are:

    —  Too much work, not enough return—23%

    —  Too expensive—16%

    —  Retiring—16%

    —  Disillusioned—16%

    —  Not a fair playing field—9%

    —  No support—7%

    —  No co-operation—4%

    —  Want a change—4%

    —  Had no holiday—3%

    —  Pubco too greedy—3%

    —  Too stressful—2%

    —  Only want a freehold—2%

    —  Not stated—7%

  Feelings about the trade and Pubcos

  53% say they don't regret going into the trade at all, but this figure is down from 61% in 2003.

Table 42

WHETHER RESPONDENT REGRETS GOING INTO TRADE


%
%

03
04
Not at all
61
53
A little
23
28
Somewhat
9
12
Quite a lot
3
3
A lot
4
3
Not stated
1
1


  31% say that, if they have a problem with their landlord, they are worried that if they complain they may lose the roof over their heads (last year the figure was 28%). 68% say they are not worried in this respect.

  94% think the OFT should investigate the power and influence of Pubcos, compared with 93% last year.

ANALYST CERTIFICATION

  The following analysts hereby certify that their views about the companies and their securities discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report: Jamie Rollo.

IMPORTANT US REGULATORY DISCLOSURES ON SUBJECT COMPANIES

  The information and opinions in this report were prepared by Morgan Stanley & Co. International Limited and its affiliates (collectively, "Morgan Stanley").

  As of 30 April 2004, Morgan Stanley beneficially owned 1% or more of a class of common equity securities of the following companies covered in this report: Punch Taverns, Enterprise Inns.

  In the next 3 months, Morgan Stanley expects to receive or intends to seek compensation for investment banking services from Punch Taverns, Enterprise Inns.

  Within the last 12 months, Morgan Stanley has either provided or currently is providing investment banking services to the following companies covered in this report Punch Taverns, Enterprise Inns.

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