Select Committee on Work and Pensions Written Evidence


Annex B

PENSION CREDIT PROJECT

Pensioner Groups Targeted and Approaches Used in Pension Credit Hard to Reach Pilots

Region/Cluster Pensioner groups targeted3 Approach Used
N West (Wigan & Leigh)Poorer Elderly Used IT Systems and obtained scan to identify pensioners on low rates of RP. 2 phased approach, invite all on scan to surgeries and visit over 85s. Invitation highlighted partnership with Age Concern, free tea and biscuits, transport.
N East (Hexham)Customers receiving care Used Geographical Information System (mapping) tool to assist in identifying area and relevant customers. This enabled us to obtain customers NINO and as a result home visits were carried out.
Yorks & Humber (Hambleton, Ryedale and Scarborough) Rural Isolation x2Had events at village hall to coincide with BBC Discovery Bus, followed up by home visits. Also had informal coffee morning at village hall and attended Country Show.
Yorks & Humber (Hull, East Riding) People with serious sight lossMixed approach—60% Presentations, 35% surgery, 4% home visit and 1% telephone call.
E Midlands (Derby & Ilkeston)Elderly carers Scan obtained showing couples in receipt of RP and at least one in receipt of AA/DLA. Developed letter, inviting customers to call a specific number (where no response was received, follow-up calls were made) which resulted in home visits being conducted.
E Midlands (Derby & Ilkeston)Elderly Chinese community Worked with Chinese Welfare Association and held awareness presentation at Chinese Community Centre. Had Chinese Interpreter who interpreted throughout the presentation. Appointments arranged after presentation and interviews conducted separately with assistance of interpreter.
E Midlands (Derby & Ilkeston)Elderly homeless Identified local organisations who provide services/support for homeless clients. Contacted a Day Centre and made arrangements to attend at lunch time when homeless visitors most likely to attend the centre.
West Midlands (Nuneaton N Warks)Rural community One day "drop in" event following delivery of a flier.
West Mids (Leamington Spa S Warks)Rural community Invitation letter given to Welfare Rights, who posted to customers who had previously taken part in benefit take up campaign. Customers contacted local service and appointments booked for a private interview.
South East (Portsmouth, Havant & East Hampshire) Housebound pensioner groupWould write a letter about our organisation which would be presented to the Bishop along with a letter for his signature, which would be sent to all of the clergy within our area and the diocese. Mailing list would be sent to us so that follow up calls could be conducted and then we can deal with each parish.
South West (South Gloucester)Deaf (especially profoundly deaf, sign language users) All local service staff received deaf awareness training provided by partner. Monthly surgery held at partners premises using partner as interpreter.
Scotland (Highlands & Islands, Gaelic) Remote rural Presentations to partner organisations, contact with community networks who were able to provide publicity. Input to a partner marketing event.
Scotland (Glasgow)Homeless Main aim to identify where our customers were and who was already supporting them. Will be providing awareness sessions to all partners and when MIG non-recipients are identified will get more directly involved.
Scotland (Edinburgh)Minority Ethnic Groups (Asian/Chinese) Awareness sessions to partners who give advice to Asian/Chinese community. Presentations to partners and customers at lunch clubs.
Wales (North Powys)Rural community Presentations to groups followed by private interviews with individuals followed by home visits.
Wales (South Powys)Customers receiving care Awareness training given to outreach workers to enable them to check entitlement during visits to customers. Presentation given to customers with "corner" available for private discussion.


PENSION CREDIT PROJECT

Partner Groups, existing or new involved in pilots
Region/Cluster3.1 Partner groups involved in the pilots
4 Existing partnership 5 New partnership formed
N WestAge ConcernNo
N EastN/AN/A
Y&H (H,R&S)Local District Councils, North Yorkshire County Council/BBC Discovery Bus initiative, Local pensioner groups, eg luncheon clubs No
Y&H (H,ER)Hull and East Riding Institute for the Blind, Local Authorities Macular Disease Society
E Mids (Carers)N/AN/A
E Mids (Chinese)Derbyshire Chinese Welfare Association No
E Mids (Homeless)No Padley Group (Charity for Homeless and Disadvantaged)
W Mids (N Warks)Local Authority No
W Mids (S Warks)Stratford District Council, Warwickshire Welfare Rights No
S EastNoPortsmouth Diocese of the Church of England
S WestSouth Gloucestershire Deaf Association (SGDA) No
Scotland (H&I)Citizens Advice Bureaux, Home Care supervisors, Community Nurses, Pensioner Groups Community Councils, Community Newspaper, Medical Practices, Better Neighbourhood Services
Scotland (G)Local Authority, Social Work Homeless Person's Team, Glasgow City Council, NHS (specialist services), Jobcentre Plus Voluntary/Charitable Organisations, Glasgow Homeless Network Glasgow Association for Mental Health,

Glasgow Council on Alcohol,

The Simon Community (street work team),

The Talbot Association (provides accommodation and support),

The Wayside Club (drop in centre)

The Salvation Army,

The Church of Scotland,

The Veterans Agency
Scotland (E)MILAN (Asian Senior Welfare Council),

Edinburgh Chinese Elderly Support Association (ECESA),

Council of British Pakistanis (Scotland)
Edinburgh Mosques,

Nari Kallyan Shango
Wales (NP)Age Concern,

Maes y Wennol Day Centre,

Powys County Council
No
Wales (SP)Rhayader Home Support Scheme (part of Powys Social Care Service) No


Best Practice/Lessons Learnt from Hard to Reach Pilots

    —  A good working relationship with partner needs to be built over a period of time.

    —  Allow time to research, plan and run a professional take-up event, which would reflect well on The Pension Service.

    —  Any planned events need to be effectively resourced and the linked pension centre needs to be in a position to process the extra work.

    —  Consider a variety of approaches depending on the target audience and the cost/resource implications of those approaches.

    —  Consider a personalised approach (face-to-face contact, personalised letters or telephone calls).

    —  Hold events in an environment that customer feels safe and comfortable (locally).

    —  Provide a high quality customer service in line with the recognised standard.

    —  Make use of partnership working (existing/new) ie Local Authorities and Welfare Rights agencies who have extensive experience etc.

    —  Provide accurate advice and information (eligibility criteria of entitlements) that is easy to understand.

    —  Publicity material should be positive, written in plain language, of a high quality design and appropriate to the target audience.

    —  Have staff awareness training before conducting events.

    —  Consider conducting a data matching exercise to pinpoint specific groups (Data Protection Act requirements should be adhered to).

    —  Have private room facilities eg to discuss personal details.





 
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