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23 May 2006 : Column 1671W—continued

Departmental Expenditure

Mr. Weir: To ask the Secretary of State for Work and Pensions how much was spent on advertising by (a) his Department, (b) each (i) non-departmental public body and (ii) Executive agency for which his Department is responsible and (c) each independent statutory body, organisation and body financially sponsored by his Department in each year since May 1997. [39079]

Mr. Laws: To ask the Secretary of State for Work and Pensions pursuant to the answer of 20 July 2005, Official Report, columns 1810-11W, on departmental advertising, whether the figures provided include all costs of publicity which the Department has incurred in each year. [44759]

Mrs. McGuire: The Department for Work and Pensions was formed on 8 June 2001 from parts of the former Department for Social Security, the former Department for Education and Employment, and the Employment Service. Information prior to 2001 is not held centrally and can be obtained only at disproportionate cost.


23 May 2006 : Column 1672W
Departmental advertising costs
£000

2005-06( 1)

State pension deferral

300

Images of disability

2

Targeting benefit fraud

4,553

Pension credit

362

Winter fuel payments

918

State second pension

675

Age Partnership group

19

National sector campaign

23

2004-05( 1)

Age Positive

29

State pension deferral

115

Disability Discrimination Act

1,992

Targeting benefit fraud

6,017

Direct payment

8,379

Council tax benefit

674

Pension credit

4,388

Winter fuel payments

515

Lone parent leaflet promotion marketing

216

National vacancy campaign

390

IB reforms pilots

106

2003-04( 1)

Age Positive

70

Second state pension

216

Pension service awareness

906

New Deal

5,678

Disability Discrimination Act

40

Targeting benefit fraud

8,383

Direct payment

11,095

Council tax benefit

556

Pension credit

9,907

Winter fuel payments

625

Jobseekers direct

1,632

IB reforms pilot

113

Jobcentre Plus customer marketing

1,401

National employer campaign

1,158

2002-03( 1)

Age Positive

706

Future pensioners/informed choice

2,878

Second state pension

489

New Deal for Musicians

33

Disability Discrimination Act

50

Targeting benefit fraud

35

Direct payment

858

Winter fuel payments

627

Inherited SERPS

646

2001-02( 1)

Minimum income guarantee

3,365

Winter fuel

475

Future Pensioners/Informed Choice

4,740

Age Positive

6

Fraud

8,039

New Deal 25 Plus

613

New Deal for Disabled People

350

Disability Discrimination Act

2,882

(1) The table does not include the following as the information is not held centrally and to obtain it would incur disproportionate cost: spend by non-departmental bodies for which the Department is responsible details of highly localised publicity activity by the Department's customer-facing businesses recruitment or procurement advertising Jobcentre Plus publicity during 2002-03 as at that time allocations sat with individual policy teams and within regional budgets.

23 May 2006 : Column 1673W

The information in the table, and that in the answer of 20 July 2005, Official Report, relate to media buying expenditure only which forms the bulk of departmental publicity expenditure, but excludes direct mail, public relations, production and other costs.


23 May 2006 : Column 1674W

These figures update the information provided on 20 July 2005 (PQ/05/9501) following the identification of a number of transcription errors in that reply.

The following tables show the correct advertising media breakdown for 2004-05 and 2003-04.

2004-05
Campaign/subject TV Radio Press Other

Age Positive

29,000

State pension deferral

115,440

Disability Discrimination Act

1,016,540

885,000

90,000

Targeting benefit fraud

1,481,000

1,140,000

618,000

2,778,000

Direct payment

2,668,000

930,000

4,046,000

735,000

Council tax benefit

12,810

660,970

Pension credit

1,687,580

46,840

2,633,520

20,500

Winter fuel payments

514,910

IB reforms pilots

35,290

70,630

Lone parent leaflet promotion marketing

215,740

National vacancy campaign

323,500

66,000

Total

5,836,580

3,181,480

10,112,710

3,689,500


2003-04
Campaign TV Radio Press Other

Age Positive

70,400

Second state pension

215,590

Pension service awareness

906,100

New deal

3,526,190

818,030

1,043,320

290,410

Disability Discrimination Act

40,290

Targeting benefit fraud

1,835,000

1,145,000

1,423,000

3,980,000

Direct payment

3,594,000

1,872,000

5,389,000

240,000

Council tax benefit

556,230

Pension credit

3,570,860

30,990

6,305,170

Winter fuel payments

625,000

Jobseekers direct

1,565,730

66,420

IB reforms pilot

45,090

67,510

Jobcentre plus customer marketing

11,860

1,389,000

National employer campaign

1,158,020

Total

14,091,780

3,951,400

17,837,620

5,899,410

Notes: 1. All figures in the departmental advertising costs table have been rounded to the nearest thousand, while the revised tables from 20 July 2005 have not in order to be consistent with the previous reply. 2. Press includes national press, regional press, specialist press, advertorials and featurelink. 3. Other includes outdoor, online and ambient media. 4. All figures are exclusive of VAT.


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