23 May 2006 : Column 1671Wcontinued
Departmental Expenditure
Mr. Weir: To ask the Secretary of State for Work and Pensions how much was spent on advertising by (a) his Department, (b) each (i) non-departmental public body and (ii) Executive agency for which his Department is responsible and (c) each independent statutory body, organisation and body financially sponsored by his Department in each year since May 1997. [39079]
Mr. Laws: To ask the Secretary of State for Work and Pensions pursuant to the answer of 20 July 2005, Official Report, columns 1810-11W, on departmental advertising, whether the figures provided include all costs of publicity which the Department has incurred in each year. [44759]
Mrs. McGuire: The Department for Work and Pensions was formed on 8 June 2001 from parts of the former Department for Social Security, the former Department for Education and Employment, and the Employment Service. Information prior to 2001 is not held centrally and can be obtained only at disproportionate cost.
Departmental advertising costs |
| £000 |
2005-06( 1)
| |
State pension deferral
|
300
|
Images of disability
|
2
|
Targeting benefit fraud
|
4,553
|
Pension credit
|
362
|
Winter fuel payments
|
918
|
State second pension
|
675
|
Age Partnership group
|
19
|
23 May 2006 : Column 1672W
National sector campaign
|
23
|
| |
2004-05( 1)
| |
Age Positive
|
29
|
State pension deferral
|
115
|
Disability Discrimination Act
|
1,992
|
Targeting benefit fraud
|
6,017
|
Direct payment
|
8,379
|
Council tax benefit
|
674
|
Pension credit
|
4,388
|
Winter fuel payments
|
515
|
Lone parent leaflet promotion marketing
|
216
|
National vacancy campaign
|
390
|
IB reforms pilots
|
106
|
| |
2003-04( 1)
| |
Age Positive
|
70
|
Second state pension
|
216
|
Pension service awareness
|
906
|
New Deal
|
5,678
|
Disability Discrimination Act
|
40
|
Targeting benefit fraud
|
8,383
|
Direct payment
|
11,095
|
Council tax benefit
|
556
|
Pension credit
|
9,907
|
Winter fuel payments
|
625
|
Jobseekers direct
|
1,632
|
IB reforms pilot
|
113
|
Jobcentre Plus customer marketing
|
1,401
|
National employer campaign
|
1,158
|
| |
2002-03( 1)
| |
Age Positive
|
706
|
Future pensioners/informed choice
|
2,878
|
Second state pension
|
489
|
New Deal for Musicians
|
33
|
Disability Discrimination Act
|
50
|
Targeting benefit fraud
|
35
|
Direct payment
|
858
|
Winter fuel payments
|
627
|
Inherited SERPS
|
646
|
| |
2001-02( 1)
| |
Minimum income guarantee
|
3,365
|
Winter fuel
|
475
|
Future Pensioners/Informed Choice
|
4,740
|
Age Positive
|
6
|
Fraud
|
8,039
|
New Deal 25 Plus
|
613
|
New Deal for Disabled People
|
350
|
Disability Discrimination Act
|
2,882
|
(1) The table does not include the following as the information is not held centrally and to obtain it would incur disproportionate cost: spend by non-departmental bodies for which the Department is responsible details of highly localised publicity activity by the Department's customer-facing businesses recruitment or procurement advertising Jobcentre Plus publicity during 2002-03 as at that time allocations sat with individual policy teams and within regional budgets.
|
23 May 2006 : Column 1673W
The information in the table, and that in the answer of 20 July 2005, Official Report, relate to media buying expenditure only which forms the bulk of departmental publicity expenditure, but excludes direct mail, public relations, production and other costs.
23 May 2006 : Column 1674W
These figures update the information provided on 20 July 2005 (PQ/05/9501) following the identification of a number of transcription errors in that reply.
The following tables show the correct advertising media breakdown for 2004-05 and 2003-04.
2004-05 |
Campaign/subject | TV | Radio | Press | Other |
Age Positive
|
|
|
29,000
|
|
State pension deferral
|
|
|
115,440
|
|
Disability Discrimination Act
|
|
1,016,540
|
885,000
|
90,000
|
Targeting benefit fraud
|
1,481,000
|
1,140,000
|
618,000
|
2,778,000
|
Direct payment
|
2,668,000
|
930,000
|
4,046,000
|
735,000
|
Council tax benefit
|
|
12,810
|
660,970
|
|
Pension credit
|
1,687,580
|
46,840
|
2,633,520
|
20,500
|
Winter fuel payments
|
|
|
514,910
|
|
IB reforms pilots
|
|
35,290
|
70,630
|
|
Lone parent leaflet promotion marketing
|
|
|
215,740
|
|
National vacancy campaign
|
|
|
323,500
|
66,000
|
Total
|
5,836,580
|
3,181,480
|
10,112,710
|
3,689,500
|
2003-04 |
Campaign | TV | Radio | Press | Other |
Age Positive
|
|
|
70,400
|
|
Second state pension
|
|
|
215,590
|
|
Pension service awareness
|
|
|
906,100
|
|
New deal
|
3,526,190
|
818,030
|
1,043,320
|
290,410
|
Disability Discrimination Act
|
|
40,290
|
|
|
Targeting benefit fraud
|
1,835,000
|
1,145,000
|
1,423,000
|
3,980,000
|
Direct payment
|
3,594,000
|
1,872,000
|
5,389,000
|
240,000
|
Council tax benefit
|
|
|
556,230
|
|
Pension credit
|
3,570,860
|
30,990
|
6,305,170
|
|
Winter fuel payments
|
|
|
625,000
|
|
Jobseekers direct
|
1,565,730
|
|
66,420
|
|
IB reforms pilot
|
|
45,090
|
67,510
|
|
Jobcentre plus customer marketing
|
|
|
11,860
|
1,389,000
|
National employer campaign
|
|
|
1,158,020
|
|
Total
|
14,091,780
|
3,951,400
|
17,837,620
|
5,899,410
|
Notes: 1. All figures in the departmental advertising costs table have been rounded to the nearest thousand, while the revised tables from 20 July 2005 have not in order to be consistent with the previous reply. 2. Press includes national press, regional press, specialist press, advertorials and featurelink. 3. Other includes outdoor, online and ambient media. 4. All figures are exclusive of VAT.
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