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23 May 2006 : Column 1671W—continued

Departmental Expenditure

Mr. Weir: To ask the Secretary of State for Work and Pensions how much was spent on advertising by (a) his Department, (b) each (i) non-departmental public body and (ii) Executive agency for which his Department is responsible and (c) each independent statutory body, organisation and body financially sponsored by his Department in each year since May 1997. [39079]

Mr. Laws: To ask the Secretary of State for Work and Pensions pursuant to the answer of 20 July 2005, Official Report, columns 1810-11W, on departmental advertising, whether the figures provided include all costs of publicity which the Department has incurred in each year. [44759]

Mrs. McGuire: The Department for Work and Pensions was formed on 8 June 2001 from parts of the former Department for Social Security, the former Department for Education and Employment, and the Employment Service. Information prior to 2001 is not held centrally and can be obtained only at disproportionate cost.

23 May 2006 : Column 1672W

Departmental advertising costs
	£000
2005-06( 1)
State pension deferral	300
Images of disability	2
Targeting benefit fraud	4,553
Pension credit	362
Winter fuel payments	918
State second pension	675
Age Partnership group	19
National sector campaign	23
2004-05( 1)
Age Positive	29
State pension deferral	115
Disability Discrimination Act	1,992
Targeting benefit fraud	6,017
Direct payment	8,379
Council tax benefit	674
Pension credit	4,388
Winter fuel payments	515
Lone parent leaflet promotion marketing	216
National vacancy campaign	390
IB reforms pilots	106
2003-04( 1)
Age Positive	70
Second state pension	216
Pension service awareness	906
New Deal	5,678
Disability Discrimination Act	40
Targeting benefit fraud	8,383
Direct payment	11,095
Council tax benefit	556
Pension credit	9,907
Winter fuel payments	625
Jobseekers direct	1,632
IB reforms pilot	113
Jobcentre Plus customer marketing	1,401
National employer campaign	1,158
2002-03( 1)
Age Positive	706
Future pensioners/informed choice	2,878
Second state pension	489
New Deal for Musicians	33
Disability Discrimination Act	50
Targeting benefit fraud	35
Direct payment	858
Winter fuel payments	627
Inherited SERPS	646
2001-02( 1)
Minimum income guarantee	3,365
Winter fuel	475
Future Pensioners/Informed Choice	4,740
Age Positive	6
Fraud	8,039
New Deal 25 Plus	613
New Deal for Disabled People	350
Disability Discrimination Act	2,882
(1) The table does not include the following as the information is not held centrally and to obtain it would incur disproportionate cost: spend by non-departmental bodies for which the Department is responsible details of highly localised publicity activity by the Department's customer-facing businesses recruitment or procurement advertising Jobcentre Plus publicity during 2002-03 as at that time allocations sat with individual policy teams and within regional budgets.

23 May 2006 : Column 1673W

The information in the table, and that in the answer of 20 July 2005, Official Report, relate to media buying expenditure only which forms the bulk of departmental publicity expenditure, but excludes direct mail, public relations, production and other costs.

23 May 2006 : Column 1674W

These figures update the information provided on 20 July 2005 (PQ/05/9501) following the identification of a number of transcription errors in that reply.

The following tables show the correct advertising media breakdown for 2004-05 and 2003-04.

2004-05
Campaign/subject	TV	Radio	Press	Other
Age Positive	—	—	29,000	—
State pension deferral	—	—	115,440	—
Disability Discrimination Act	—	1,016,540	885,000	90,000
Targeting benefit fraud	1,481,000	1,140,000	618,000	2,778,000
Direct payment	2,668,000	930,000	4,046,000	735,000
Council tax benefit	—	12,810	660,970	—
Pension credit	1,687,580	46,840	2,633,520	20,500
Winter fuel payments	—	—	514,910	—
IB reforms pilots	—	35,290	70,630	—
Lone parent leaflet promotion marketing	—	—	215,740	—
National vacancy campaign	—	—	323,500	66,000
Total	5,836,580	3,181,480	10,112,710	3,689,500

2003-04
Campaign	TV	Radio	Press	Other
Age Positive	—	—	70,400	—
Second state pension	—	—	215,590	—
Pension service awareness	—	—	906,100	—
New deal	3,526,190	818,030	1,043,320	290,410
Disability Discrimination Act	—	40,290	—	—
Targeting benefit fraud	1,835,000	1,145,000	1,423,000	3,980,000
Direct payment	3,594,000	1,872,000	5,389,000	240,000
Council tax benefit	—	—	556,230	—
Pension credit	3,570,860	30,990	6,305,170	—
Winter fuel payments	—	—	625,000	—
Jobseekers direct	1,565,730	—	66,420	—
IB reforms pilot	—	45,090	67,510	—
Jobcentre plus customer marketing	—	—	11,860	1,389,000
National employer campaign	—	—	1,158,020	—
Total	14,091,780	3,951,400	17,837,620	5,899,410
Notes: 1. All figures in the departmental advertising costs table have been rounded to the nearest thousand, while the revised tables from 20 July 2005 have not in order to be consistent with the previous reply. 2. Press includes national press, regional press, specialist press, advertorials and featurelink. 3. Other includes outdoor, online and ambient media. 4. All figures are exclusive of VAT.

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