Select Committee on Culture, Media and Sport Written Evidence


Memorandum submitted by the Institute of Sport and Recreation Management (ISRM)

  ISRM is a registered charity and the national professional body for those involved in the provision, management, operation and development of sport and recreation services in the United Kingdom

  The Institute's vision: To enable the benefits that sport and physical activity have to offer society through the professional, safe and efficient management and development of sport and recreation facilities and services.

  On receipt of your inquiry dated 30 March 2006 reference No 26, we e-mailed our members for evidence which resulted in the following submissions:

1.  AMY CROOK, OFFICE MANAGER/WOMEN AND GIRLS FOOTBALL DEVELOPMENT OFFICER, BRENTFORD FC LTD, GRIFFIN PARK STADIUM

  According to my experience and knowledge of women's and girls football in the West London area I have submitted the following issues you have mentioned for the Committee:

  1.1  The development of women's football at all levels and the resource requirements to support wider participation in amateur and elite women's football. When a player within your club gets to a certain standard they are usually poached and the team has to re-build by managing a season without their best players and may drop down a division in the process. It should be made aware more, that you can dual sign players, and clubs should give more support to clubs who require call ups on their players under a written contract, obviously if they do not want to help then that's final. I think it will encourage players who are in a high division that are always on the substitutes bench to get match practice elsewhere and still have a place in the high league.

  1.2  Availability of opportunities for young players to develop skills, stamina and performance; without leagues few clubs will develop girls teams and there is a need for more structured ones which enable clubs more competition. There are not enough centres of excellences or academies to help the growth of young players due to no more licences from the FA. There is certainly a need for more in the West London area or support for clubs that cannot access one.

  1.3  Women's participation in all aspects of the game including coaching and management: and a large number of females with coaching qualifications not working in clubs due to lack of information and support. Funding helps, but this is more about developing the mentoring scheme and covering other areas such as referees, officials and volunteers.

  1.4  Media coverage and sponsorship of women's football. The media coverage is still a grey area and needs to be investigated and supported a lot more. Many clubs do not realise how much funding and support they can access, mainly because they are too busy sorting out the running of the club and have not got time to digest the information organisations send ie London Active Partnership, local county, F.A, Greater London League although this is not always sent to the right people or again passed on.

2.  DAMIAN IVES, FOOTBALL DEVELOPMENT OFFICER, BATLEY FOOTBALL CENTRE, BATLEY, WEST YORKSHIRE

2.1  The development of women's football at all levels and the resource requirements to support wider participation in amateur and elite women's football

  2.1.1  Women's football is on the increase, this is backed up with the fact that in 1993 there were around 80 women's and girls teams and presently there are over 6,000 teams in England. These figures make football the most popular female sport in England and with the FA investing £10 million to develop the women's game the sport can only grow in all areas of the game. Already the women's and girls game has grown since the FA launched its football development strategy in 2001 with a 53% increase in the number of female players in England and the commitment and with investment from the FA the future of the women's game is looking bright.

  2.1.2  With the women's and girls player pathway in place, a clear structure of the game is apparent. From the mini soccer leagues, after school clubs, local authority and football in the community schemes to structured and affiliated leagues advancing to Centres of Excellence and women's football academies, players can be shown a clear pathway to the international and world class performance stage, through the England youth (Under-15, 17, 19, 21) teams and the full international senior team.

  2.2  Availability of opportunities for young players to develop skills, stamina and performance.

  2.2.1  There are an increasing number of opportunities for young female players to develop skills, stamina and performance. A number of theses include participation within school teams and schools football festivals, an example of this took place at Batley Girls High School in West Yorkshire when over 300 year 7 and year 8 girls took part in 8 weeks of curriculum coaching. This was followed up by a Euro 2005 festival in which a number of teams participated. The Kick Start programme also included a presentation to highlight the women's and Girls Player Pathway and a visit from England international women's player Sue Smith to present participation certificates and answer any questions the girls had.

  2.2.2  Coaches from local junior clubs were involved in the delivery of the sessions, again to highlight opportunities for the participants in the area. Role models like Sue Smith can only increase the profile of the game for girls and make them aware of the opportunities that are widely available for them.

  2.2.3  Other opportunities include participation at club level, whether this is in mini soccer leagues (ages 7-10), specific girls leagues or open age women's leagues. As with most clubs the season is often completed with club based galas and tournaments giving further opportunities to develop in skill, stamina and performance. A prime example of club/playing opportunities within West Yorkshire is the West Riding Girls League. The league, now in its 4th year, boasts over 150 teams and offers playing opportunities for over 2000 girls and ladies from under 9—open age.

  2.2.4  The next stage in performance within the women's and girls player pathway is Girls Centres of Excellence. Backed by the FA the centres exist to identify players from schools and clubs and provide a technical and educational programme that will allow them to develop to the highest possible level. Whether this is at Centres of Excellence, Academies, FA Player Development Centres or at the international and world class performance stage. The West Yorkshire Girls Centre of Excellence based at Batley Football Centre runs squads at Under 10, 12 and 13 years. This is one in a number of centres in the North of England. The programme, with improved financial commitment from the FA, aims to provide technical, educational and personal development for players, as well as talent identification to further develop players for the world class performance stage. There are a number of benefits to the Centres of Excellence some of these include, being part of a national programme, quality coaching from FA qualified staff, a code of conduct and child protection procedures and a chance to be selected for England development squads.

  2.2.5  Opportunities are also available for young people who do not wish to join a club or those who are new to the game. These opportunities are often in the form of junior coaching programmes run at leisure centres and school venues by local authority and Football in the Community schemes. Programmes that take place throughout school term time and school holiday periods will no doubt highlight club opportunities but are most often based around participation, fun/enjoyment and skill development. These type of opportunities often link in to local authority football development plans/strategies and working with other partners ensure that the needs of the local community are addressed and catered for.

2.3  Women's participation in all aspects of the game including coaching and management

  2.3.1  Many opportunities are available for women within football, from the coaching side to management. Initiatives and courses, such as FA Level 1, 2 and 3 coaching awards, are widely available for females to access through county FAs and local authorities. Particular opportunities and development tools can be found and supported by the FAs website in particular www.thefa.com/women. A whole host of information regarding the women's game and development can be found on this web page, such as information on grassroots coaching to the Women's National Premier League.

  2.3.2  The roles of Women's and Girls Football Development Officers within county FAs again is an example of opportunities for females within the sport. With specific roles to develop the game at grassroots level to open age, provide support to women's and girls sections of club football and to provide coach education opportunities and mentoring schemes for females this type of post is of great value to the female game. Aside from playing at clubs females are encouraged to become club coaches not only to encourage youngsters to participate but also to act as a role model for up and coming players. Further roles within clubs can be taken up these ranging from chair person to child protection officer.

2.4  Media coverage and sponsorship of women's football

  2.4.1  Media coverage of women's football has helped to raise the profile of the sport over the years. The 13,452 who turned out in the second highest crowd ever to witness a ladies F.A Cup Final this year would have been joined by millions more as the final was screened live to 54 other countries in the world, this demonstrating how much more the media are getting behind women's football and the showpiece events.

  2.4.2  Another recent example of this was the Women's Euro 2005 competition which was held in June 2005 and hosted by the North West of England. Around three million people watched on TV the eight countries take part in 15 games, along with 70,000 who attended England's group matches in the competition.

  2.4.3  The elite National Division of FA Women's Premier League comprises of clubs such as Arsenal, Liverpool and Leeds. With increasing commercial interest growing in the women's game the league has attracted a four year multi-million pound sponsorship deal from Nationwide. The company have also put their name to the League Cup showing that support is growing off the field as well as on, and at grassroots level.

  2.4.4  By working with partners such as County FAs, Local Authorities, clubs and schools more opportunities will become readily available for women and girls within the game of football, whether this be at grassroots level, world class performance stage or within coaching and management. And with growing support from the media and the public the profile of women's football will be raised further.

3.  MAUREEN HOLROYD, SPORTS DEVELOPMENT OFFICER, CULTURE AND LEISURE SERVICESSTADIUM BUSINESS AND LEISURE COMPLEX, STADIUM WAY, HUDDERSFIELD

DEVELOPMENT OF WOMEN'S /GIRLS FOOTBALL IN KIRKLEES

3.1  Introduction

  Kirklees MC has worked in partnership with West Yorkshire Sport and latterly with the West Riding County FA, to develop opportunities, through the "Kick-Start"' initiative, for girls to participate and progress in the sport. Through working with local clubs we now have approximately twelve women's/girls teams in Kirklees, that are affiliated to their local league and play regular competition.

3.2  Opportunities

  Kirklees Council's Culture and Leisure Service and Kirklees Active Leisure provide regular holiday coaching courses, to which girls attend, and also coaching sessions in schools in curriculum time.

  Also in Kirklees we have a Girls Centre of Excellence, administered by the WRCFA. Girls who are recommended by their managers attend trials at the centre, where, if selected, they train with high level coaches in order to develop skills and stamina to perform at a higher level.

3.3  Coaching and management

  We have several female coaches at level one and a small amount who go on to level two.

3.4  Sponsorship

  Sponsorship of women's/girls teams is the responsibility of individual clubs and most of them seem successful in gaining the support of the local business community.

4.  GEORGE CULL, SPORTS DEVELOPMENT OFFICER, LEISURE IN HYNDBURN, ACCRINGTON, LANCASHIRE

4.1  SPORTS DEVELOPMENT—HYNDBURN

Women and girls football

  This evidence is gathered together for the purpose of the report, however the information was already collated.

4.2  EVIDENCE

  4.2.1  Women and girls football has increased in popularity over the past five years and evidence of this is the fact that five years ago there was only one ladies team operating in the Borough. There are currently three clubs which now have female sections, two of which are FA Charter Standard and one who is working towards it. One of the three clubs have a youth and adult section.

  4.2.2  Because of the growth and the demand for growth, girls football has been listed as a focus sport for the Sports Development Team, so resources of existing officers have been directed more into that sport than others.

  4.2.3  We don't have specific figures for Hyndburn on the number of active coaches who are female however in the past three years we have run coaching and officiating courses and have had the following results:

    —    FA Level 1 course—five female.

    —    Referees level 7/8 Course—45 male, 11 female.

    —    Junior Football Organisers Course—10 female.

  This is likely to increase this year as we run another course and have already had interest from five females.

5.  JIM GRANT, SFA FOOTBALL DEVELOPMENT OFFICER, WEST LOTHIAN COUNCIL, SPORTS UNIT

5.1  GIRLS/WOMEN'S FOOTBALL IN WEST LOTHIAN

  5.1.1  In our region participation levels are increasing in a very positive way, a 10% increase yearly with new teams starting up all the time. There are now three girls teams participating at 13s age group and we now have two teams playing in the 17s league.

  5.1.2  The requirements needed to ensure wider participation are funding and resources to support a girls only primary and secondary school programme of fun days and festivals. This will allow a wider group to take part in taster sessions, and from that, those who show potential and want to play on a regular basis can be guided to local clubs who can cater for their needs.

  5.1.3  For those who wish to play regularly then the opportunity will become available to develop skills, stamina and performance levels at the clubs. We need to ensure that more clubs have a girls section or allow girls to participate alongside boys and the coaches who work with the girls are suitably qualified and are fully aware of the girls playing and training requirements.

  5.1.4  As more girls/women play and playing standards continue to improve then more will become positive role models for younger players and start to coach and manage teams. This will take a little time to filter through the system. Until then it is vital that girls teams have mothers/guardians helping in some way either as administrators, first aiders, physiotherapists or committee members. This will hopefully ensure that the girls/women's game is treated on a par within the club structure.

  5.1.5  This will have to be supported with the required resources put in place to train these people to the required level.

  5.1.6  Media coverage is still poor both at a local and national level. Particularly at a time when our national teams are performing well and their UEFA rankings are higher than the men's/youths.

  5.1.7  I have found sponsorship on a local basis is good for the girls teams, there is always a local business who is keen to have their company associated with a positive thriving area of the game. Girls/women's football locally is seen as being not so cynical or tainted as the boys/men's game.

June 2006





 
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Prepared 25 July 2006