Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 1-19)

MS SUE LOPEZ MBE, MS WENDY OWEN, MS HELEN DONOHOE, MS EMMA WAKE, MS PAULA COCOZZA

27 JUNE 2006

  Chairman: Good morning, everybody. This is a special one-off session of the Culture, Media and Sport Select Committee, where we would like to examine the question of women's football. When we announced we were to do this it was greeted with a little surprise which, in a sense, is the reason why we are doing it. I hope this session will help to actually raise the profile of women's football. We are delighted to have a number of witnesses but, first of all, I would like to welcome our panel of experts to represent the independent viewpoints and the grassroots of women's football: Sue Lopez, a former England international; Wendy Owen, who is also a former player; Helen Donohoe from the Women's Sports Foundation; Emma Wake, from my own county of Essex, the Women's Football Development Officer and Paula Cocozza, who is a journalist with The Guardian. To start, can I invite Helen Southworth.

  Q1 Helen Southworth: We have been given evidence that women's football is hugely growing in participation both by people playing and the audience and we thought we would like to ask you, first of all, what you think the key successes are in developing women's football over the past few years, and what your priorities would be over the next few years?

  Ms Donohoe: If you look at all the submissions that have been made to the Committee there is clearly a massive growth in women's football, which is to be welcomed. There is not a day goes by that someone does not say, "Isn't it great, Euro 2005 was on television and there are clear and well marked successes that we have achieved". I would qualify that by saying that it depends where you draw your baseline and where you compare and how you put it into context, for example, to men's and boys' football. You will see in our submission, if you compare it to Germany and Sweden, in terms of participation we have still got a long way to go. I think the growth has come about through distinct and dedicated initiatives and investment from the FA, and fundamentally from the passion, belief, drive and education of volunteers, and women and girls themselves, because any football overcomes the biggest barriers there are in the world. I do not know if you saw the BBC website yesterday; there was an article about a small village in India that has its own women's football team. I think it is a combination of all things. I think it is important to put in context that we have come a long way but, as I have said, we have got a hell of a long way to go and enormous potential to fulfil, but it comes down to investment, specific funds and specific ring-fenced initiatives, but fundamentally the spirit, belief and love of football.

  Ms Lopez: I have been in the game for 40 years I hate to say, at all sorts of roles, not only as an England player but also as an A-licence coach. I have survived and it was a real pioneering spirit, as Helen alluded to, when I was younger; but now, thanks to the FA resources, it has grown fantastically but I think we do need to address lots of issues now. Since the FA took over in 1993 I feel the women's game has bolted onto the men's. It has done fantastically well but we need to look at specific things, like the development of girls' football at a young age. Centres of excellence have been fantastic for that but there is only a small group of girls. We need to also look at grassroots development because, as in boys' football, it is the youth that get the coaches who are not quite so experienced; and of course girls are a little bit different from boys and they do need, I feel, not special treatment but a better understanding. We need to understand that girls might feel a little bit inhibited in joining in. There are not quite so many opportunities for them to develop their skills and develop into league players, or to develop even their movement skills. If you do not get it at primary school, and it is not always possible at primary schools, that early age is key to helping the girls develop. They cannot all get into centres of excellence so youth club football needs a boost. We need to get more expert coaches in developing girls' football at youth level. I see a possible route as using the centres of excellence as a kind of hub, as a beacon, like schools, so that local clubs could use them as examples of good practice to develop more coaches, develop more referees and that kind of thing. I think a lot of stuff needs to go on at youth level and I am sure there are other people who would want to talk about it at the adult level. I was at Southampton Football Club and have been a victim of the boom and bust there. Obviously Fulham is another example of boom and bust. We need to address how best to fund and to get the clubs better funded and to help the adult women's game progress at all levels, not just the fortunate Arsenals and Charlton, obviously fantastic models, but it is all the other layers which need help.

  Ms Cocozza: On the key successes, I think particularly from a media perspective, women's football has started to build a public and people are happy to watch the game on television or at big matches, and that has been a huge success, as well as of course the growth in the number of players. There has been increased media coverage. Women's football has been on terrestrial television, Euro 2005 last year, and the FA Cup has been shown on BBC1 for the past few years. Another success I think is that a lot of work has been done towards building a pathway so that young girls who want to start playing football can find a club and have a pathway along which they can progress. For me their limitations would be that that pathway is not accessible equally in all bits of the country; that there is a lack of competition at all levels and games vary from region to region. While there have been large audiences for a number of key women's matches—such as the FA Cup, such as internationals where the FA puts a lot of money into getting people there, and a lot of people go on free tickets to get the numbers up—during the regular football season audiences are very low; sometimes as few as 50 people will turn up to watch a game, and there is no harnessing of these big crowds to try to sustain an audiences from Sunday to Sunday, week by week through the football season. Those would be my comments.

  Q2  Mr Sanders: Do you think the audience for women's football is different from men's football in relation to that answer?

  Ms Cocozza: I think there is much more resistance among football fans. I gather that the FA conducted some research a couple of years ago where they discovered that female season ticket holders at men's clubs were particularly resistant to the idea of watching women play. I think the audience at many a league match would be made up largely of family members, friends and the odd uninterested party who just wants to support their club in every way they can; and perhaps they are fans of the men's team and they also turn up to watch the women play. There are probably a higher percentage of people watching who are families and lots of children, and this is particularly true at the internationals where lots of school parties go and so on. Of your regular terrace crowd at the men's game only a tiny section would be present at the women's game.

  Q3  Mr Sanders: Are there perhaps disadvantages in women's teams being closely associated with a professional men's football team? Is there actually scope for trying to broaden an entirely different network of women's teams that are not connected with the local established professional football team?

  Ms Cocozza: I think it is very difficult because obviously men's football at least provides an infrastructure. It is a really important question, I think, because some years ago when the FA announced there would be a professional league within three years, women's teams were encouraged to hook up with men's teams and they kind of forewent a lot of independence in doing so but seemed to gain in stature; they would suddenly have a name that people recognised. Instead of being Clapton Orient they would become a name people associated with football and so there were big games. What has happened, partly as a result of that, is that men's clubs do not seem to have been willing or able to provide the funding that is necessary to bring women's teams under that umbrella. Some teams have tried to find more independence and to detach themselves and be self-funding but obviously it is very difficult and there is no support structure.

  Q4  Chairman: You have mentioned the shining examples of Arsenal and Charlton, but is the truth that most top clubs are not interested, and indeed the best known club in Britain (if not the world) Manchester United closed down its women's football club two years ago?

  Ms Lopez: Yes, Chairman. As Paula said, it is a very interesting thing, and I have gone through the boom and bust with Southampton. I think we need to think about different models. There are the fantastic Arsenal/Charlton models where you have got a club and chairman and people of influence at the club who are willing to be supportive, and that is fantastic; but I think we do need to find other models that we need to use to not only sell to the professional clubs but I see it as a package we need to be selling to the clubs so that they can see some advantage in it. As Paula alluded to, Southampton brought into the professional model and of course was disappointed and was doubly disappointed when they got relegated, and wanted the funds they were giving to us for their men's structure. I think we need to build clubs that are a bit more independent and are into the local structure at a local level. If there is a professional club, I think we do need to build a little package for them so there is something in it for the clubs; and obviously, looking at the community side, so that the women players are involved in different ways in the community; so the clubs can actually see some benefits.

  Q5  Chairman: If Manchester United cannot sustain and is not interested in maintaining its own women's football club then what hope is there?

  Ms Lopez: With respect, Chairman, we cannot expect professional clubs to be a charity; we cannot expect them to be interested if they do not want to be; but where there are clubs wanting to be interested (and I am sure there are lots of examples around; if you ask the FA there are lots of good examples of good practice with professional clubs but that they have to be willing) I think the way we do it is important and we need to go and build a partnership with that club at whatever level, whether they are Manchester United, Crewe or just a little local semi-pro team. It can just be the local men's team.

  Q6  Alan Keen: As Chair of the All Party Parliamentary Football Group, the Policy Group, can I welcome you. It is to Helen's credit that we have got this inquiry today. The Vice- Chair of my committee is a woman, and I promise you that we will give you access to Parliament from now on and I hope you take advantage of it. We will do everything we can to help. There are a growing number of women watching the professional game. Is there a way of tapping into that growing band of watchers of football, of women, to get them to realise it? We want to get young girls at school playing, so is there a way of doing that that will help?

  Ms Owen: I think the media is a chicken and egg situation. If you can get the media coverage it spurs on the interest to watch and go just like the men's football. Just at an anecdotal level, when Euro 2005 was on in my place of work all of a sudden men who had never seen or been interested in women's football before were coming to talk to me in the senior common room to say they had watched it and started talking about the players and the tactics and really got interested and involved in it. It became a real office talking point and they were enjoying it. Unfortunately that was only a week or so and we were just getting that impetus and getting interested and then obviously it went out of the limelight. I think the problem is, you just get your FA Cup Final on the television, you get the odd game and you get the odd international and it does not sustain it. If we could get the women in the limelight for a little bit longer it would tap into a new audience. Paula is saying that it is mainly the family of the players, but clearly during that tournament a whole host of other folks were becoming interested in women's football. I think that is the problem, but I have not got any answers as to how you get that media coverage sustained. If you had got a stronger women's league that could get more attendance and more media coverage, so you did not just see the odd game at the end of the season on the television and the odd international, if you could get more sustained coverage you would get the chicken and egg situation but how do you get that, because the media perhaps are not going to get involved until the game gets up to a certain level.

  Ms Donohoe: There are two issues here: there are women as viewers and women as participants of the sport. The BBC will tell you that almost 50% of the viewers of the World Cup and Match of the Day now are women, so it is clear that there is a big audience in sport generally amongst women; that is an established fact. The other matter is participation and, there again we quote some research in our submission, and one in three girls say they would like to play football. The fundamental thing is we know there is demand out there; there has always been a demand, it is nothing new and has gone on for a hundred years; but it is about providing the opportunities across the board at every level for those girls and those women to pick up a ball and play. The bottom line is now that it is great having Euro 2005 on the TV and was a real breakthrough, and the BBC were not too keen on taking that risk for understandable reasons, because there are still a lot of cynics who believe that women's football is just a little bit rubbish and does not deserve airtime on terrestrial TV; but they had the guts and showed it and were amazed that almost three million people tuned in on BBC2 on a Sunday evening; again proving the point that there is a demand out there. The opportunity to play is fundamental. It is all very well watching England play, loving it and thinking "I want to do that", but can you then go into school and play football without feeling you are doing something which is a bit weird? Can you then go and join a club locally that you can walk to nearby, or your mum or dad can drive you to, where you can play and stay playing after 11 and carry on and enjoy and not feel as if you are doing something which is marginal or a bit weird. I think that is the fundamental. If you are unsure or unconfident, or do not have a mum or dad pushing and encouraging you, or you are just not very good, the opportunities are not there in comparison, for example, to boys' football and men's football.

  Ms Owen: It is patchy in schools. In some areas it is good and it is a hub; but in other areas there is not anything. It depends on an interested teacher in a primary school. I have had a couple of correspondence from parents recently saying, "Where can my child go on and play later on?" At the moment they are playing for the boys' team and they are not going to be allowed to play for the boys' team next year; they want to but cannot find a girls' team without having to travel (and it is about that distance again), or a girls' team that is of the same standard. I think provision is patchy within primary schools.

  Ms Lopez: Some schools are so varied. If you get a talented girl she cannot necessarily find a quality girls' team to go and play with, and that is why she wants to go and play with the boys. It is the exit routes once the school has done a good job where it is very variable.

  Ms Owen: Exit routes, but even still in the schools it is patchy.

  Ms Lopez: On the schools point, I notice increasingly it is outside provision that is coming in; it is not the primary school teacher unfortunately, who is not well enough trained sometimes to take games. Sometimes I have reservations there because, for instance, if you have got a local football club coming in with all the badged-up stuff so it is all great for the boys, the girls are thinking, "Gosh, what's this got to do with me?" If they have not got an empathy with the girls, they can feel marginalised even though the provision is there.

  Q7  Alan Keen: Could I ask Emma as a Development Officer in the county, you are right at the grassroots, what are the problems? You have mentioned changing facilities and dressing rooms. That is one of the problems, is it not? Can you specify that and tell us about the other problems you have got, and the lack of coverage of the area so that a girl in one area cannot find somebody to play with, can you expand on that?

  Ms Wake: I think in our county, because it is so diverse, it goes from extremely rural to extremely built-up, and the problems vary with each different area. When we talk about facilities from a female perspective, as you saw from the Football Foundation submission, again they can vary from good to very, very poor. At a local level, just speaking with my friends and players before I came here, you are talking about one female toilet between 30 females when they are playing a game; team showers; team baths; extremely boggy pitches. Often female teams are the third team of the weekend to use a facility and that is if they get to play at all. They often get pushed down the ladder of priorities to play. Certainly if they are not paying for that facility it can be, "You could get this team in and they're going to pay £50 or £100 so we'll take them instead of the women's team", so the women's game will get rescheduled and so on and so forth. If clubs have to use school facilities there is very often no access to the toilets or changing rooms, because again that is another cost incurred, or team baths. If you are using local authority pitches there is no area to have refreshments or no bar. They are the kinds of issues we are dealing with at a local level.

  Q8  Alan Keen: As an example, I have got two combined county clubs in my constituency near Heathrow Airport, and they have got their own bar and pay a lot of money to keep the club going and they have got kids playing on Sunday mornings. Have you got examples of these sorts of clubs? Is there a failure amongst some of these sorts of clubs to involve women because they are short of facilities, or have you had some success?

  Ms Wake: It is extremely different as you move across the county. We have had some great success stories of community clubs looking to increase participation with girls, and they work really hard and their girls' sections have increased. Again, they are very, very spread out. It is a matter of building up relationships, and every club is different and their perception of girls' football is different. It is like everything, there are good examples and there are other examples where you have to work a little bit harder to get them to start a girls' section.

  Q9  Alan Keen: I know the Football Foundation are saying, "Look, if you want money you've got to provide women's facilities", so that is going to help change the culture; but can we do in other ways? How can we get clubs to realise that it is changing the culture, is it not?

  Ms Lopez: We have got the Charter Standard clubs; I think if that could be enhanced—and this is where I see the County FAs playing a leadership role in encouraging all the local teams that are registered with them, the women's and girls' teams, to better understand the need to link in with boys' clubs and vice versa- we need to do a lot more selling of the benefits of community clubs.

  Q10  Alan Keen: It is frustrating because I would love to be able to play with people less than 30 years younger than I am. I am playing people coming straight from five-aside football. I love to play with veterans for the parliamentary team rather than playing against people who are at least 30 years younger, so I see the frustration. This is the problem—there are not enough veteran sides of a certain age and there are not enough women's teams. I understand the problem from that point of view. Afterwards you must get in touch directly with the All Party Parliamentary Football Group and we will do everything we can to provide links with people.

  Ms Cocozza: Just to talk about changing the culture, which was touched upon just now, at all levels, from grassroots and from small clubs up to clubs that are in the men's premiership, since the number of women at these clubs in managerial positions of whatever kind is so small, and that most football clubs are run by men, it is a very male environment, whether you are reporting on a match or whether you are playing or in the offices helping to run the club. I think there is a perception that women do bad things to football pitches. There is a kind of reluctance to let women have the pitch when the pitch is in a good condition. A pitch that is given for women to play on is a pitch that the rugby team played on the day before and perhaps the boys' team played on in the morning. There was one instance I remember of a men's club in the then men's Division One whose women's team was in the Premiership and the manager of the men's club reportedly said that he was ". . . not going to let that bunch of dykes mess up his football pitch". That is not a pleasant comment but I mention it because it is indicative of some of the views that are in men's football clubs, and that something needs to be done to try and level things up. I think an educative programme is needed.

  Q11  Chairman: Would you say that kind of comment would be the exception or would you say that was an attitude which is quite common?

  Ms Cocozza: I think it is quite common.

  Ms Donohoe: I think the cultural barrier is absolutely critical and, unfortunately, it is the hardest thing to change and it is the thing which takes longest. It can be changed and it is changing slowly and now we have more household names of female footballers than we have ever had, which is great.

  Q12  Mr Sanders: Why is it not the case perhaps in tennis that those cultural barriers are there? Wimbledon prize money aside, I cannot think of many other sports in the world where women and men seem to command the same television audiences for games and the same rewards for games and the same amount of media coverage for the players. Is there perhaps a lesson to learn from the history and development of tennis as a model for where you want to take women's football?

  Ms Donohoe: Tennis has a very, very different cultural heritage from football. It is an individual sport and a sport where other factors contribute to a player's popularity. Football goes back a long way, and there are very deeply entrenched cultural attitudes to the game, and passions, and that is what makes it the amazing sport it is and, unfortunately, it is what makes it difficult to change at all levels (and women's football is just one part of that) but it can be changed. If you look at the work that is being done to eradicate racism, attitudes can be changed, and they slowly are changing as more and more women become season ticket holders and attitudes on the terraces are changing. As more and more girls get the chance to play football and turn around to their mum and day and say to them, when they are young girls, "I want to be a footballer", then attitudes will change. Peers and role models develop and you create that positive cycle of change, as opposed to the negative cycle we have at the moment where there is a lack of role models; where you do suffer intimidation. I have played football since I could walk and there is not a season goes by that I do not get from the sidelines, or do not witness at least, intimidation or some form of derogatory language whether it is from the ground staff or from passers-by, the man and a dog. I come back to my point where you have to be pretty gutsy to play women's football still, and it is only the determined, the good or the ones with pushy parents that actually get through the system. We know that one in three girls want to play football and it is those girls who are getting let down.

  Q13  Chairman: Did Bend it like Beckham help to change that at all?

  Ms Lopez: A little.

  Q14  Chairman: In terms of presenting an image of women's football which is actually popular, attractive and encourages people to think this is not an extraordinary, weird thing that only freaks do—

  Ms Cocozza: I remember the lead character's mother thought that her daughter must be gay because she was playing football, and I think it raised that question which historically has been a very difficult question to raise. I think it glamorised it and made the sport look good. It made it look glossy and it suggested that there might even be a career in it if one could get a scholarship to the US.

  Ms Donohoe: I remember Blue Peter showcasing a young girl who played for a boys' team and I saw on TV suddenly another girl who played football. If you ask any woman who plays football they will all remember a single role model that gave them hope when they were younger—and that was 30 years ago! Small but positive imagery and pieces of popular culture are great, but if you have not got the grassroots and the basis to go around and tell your mum and day you want to be a footballer then it is worthless.

  Q15  Philip Davies: Just following on from Adrian's tennis analogy, is it perhaps the case that because the women's tournaments are played at exactly the same time as the men's tournament, and therefore televised together, in the same way that the Paralympics has raised its profile by actually taking place just after the Olympics in exactly the same city as the main Olympics, is there an argument that women's football might be better promoted by having a women's World Cup on at the same time or just after the men's World Cup and that might generate more of the media coverage you seem to say is so important?

  Ms Cocozza: I think the timings of the season and the competitions are important. Certainly that is something which needs to be worked on. In terms of the League, at the moment the Women's League begins sort of August-ish and ends sort of April/May depending on the weather, the disposition of grounds men and other things. I think it might benefit from having a tighter and a different structure. There is no narrative of the competition at the moment. It peters out and it stops and starts and matches get postponed or put off for one reason or another. I think if there was a way of doing it at a different time, having women's football during the summer maybe when there is no men's football, or else making sure that if it is on at the same time that it feels like it is somehow part of a similar competition. At the moment there is no identity for the League season. There is no League narrative because matches are played irregularly still.

  Q16  Mr Hall: We have seen a massive improvement in Rugby League since it turned to summer rugby because of the quality of the grounds. The point you have just made is that it might well be that women's football on better football pitches would allow it to prosper and have an identity of its own. I have a lot of questions from everything you have suggested but the big question is: there is no doubt that women's football is growing in popularity; and more women and more girls want to play. The obstacles are: opportunity, facilities and funding, and there are load of other things around that. If you could change one thing, what would you change?

  Ms Lopez: You cannot change the culture. I would just like to quickly go back to when we were talking about the States, because that is where the Beckham girl went, which I think tells a story. In the States soccer is not as popular, whereas here we are dealing with the most popular game for men; it has been traditional for years and is inbred in most guys; and it is a heck of a job to break that down. For us to go into the boys' locker rooms over the last 40 years you sometimes feel you are treading on their territory, but it is breaking down. There are some good points: I think leadership. We talk about role models for players, but unless we have got leaders—and they do not have to be women, but they have to understand the women's game. I do not think some of the people in leadership positions perhaps understand all the nuances in the women's game; girls are different. For all these cultural things we have talked about, we need to create an environment for the girls and the players and the game that is not so associated with the men. I think we get seduced by the men's game thinking we can copy it; we cannot and we never will, I do not think—not for many years.

  Q17  Mr Hall: You do not need to.

  Ms Lopez: Exactly, but I think we need to build our own women's game (but we do not want to reinvent the wheel) and certainly engage the men. I have probably learnt more from the men's leagues in the game than I have from some of the female coaches, for instance. We need to develop our own leadership style with women and men that understand the game. There is not enough deep understanding of the needs of women and the needs of the women's game in this country.

  Q18  Mr Hall: In your earlier evidence you talked about, in 1993, being "bolted on" to the men's FA. Would it be better if there were separate organisations?

  Ms Lopez: No, I am not suggesting that at all. I am saying that because it was bolted on in 1993 (and there have been fantastic benefits) I am saying we have moved on now. The FA have done all those fantastic things which have needed to be done, but let us have a fresh look at the game and see the current needs. For instance, we have girls and women-only activities but it is not just about a girls' and women-only coaching course, it is about the coach. Does the coach actually understand what those girls or women need? I do not think we think about that. As I said to you, in schools you get the outside agencies coming in to coach those girls, but are those coaches actually understanding what those girls need? They are not going to be the next Rooney's, which is what the boys are hoping to be. The local men's club think, "Wow, this is great", and the girls are thinking, "What's this got to do with me. I'm not going to be the next Rooney. What's this guy on about?"

  Ms Owen: From my point of view my frustration is, if it was me I would try and move women's football more away from relying on the patronage of men's football and men's football clubs. I might be biased, but I work in higher education and what frustrates me is I think there are a lot of opportunities to develop women's football in the education sector. I think it has been late to get into schools; it is still struggling to get into schools; but I think there is a big opportunity for higher education and universities where the government is aiming to get 50% of people between the ages 18 and 30 going into higher education; and I think there is a huge potential there to develop the leaders and coaches, and to educate them within the education sector and then have them feeding down into the schools and into the clubs; and to have a joined-up approach where you have got the universities feeding down into FE, down into specialist sport colleges, schools and down to the primary schools. Personally I am doing a lot of work at the moment with sports volunteers with my sports science students; and I run a women's university team, and they are going to go out in the future and possibly become teachers; and I am trying to offer them the coaching opportunities to educate them while they are at college; and sending them out now for their sports volunteer scheme to go into working in the primary schools, because there is a huge need in primary schools. This is a totally separate issue perhaps but it is linked: primary school PE at the moment I think is in crises because they have stopped including it as compulsory to do PE in your training of primary school teachers, your classroom teachers. The PPA time, where the primary school teachers are now allowed time off for planning, preparation and assessment, what is happening on the ground is that the subject that is losing out is PE. Where primary school teachers are taking their PPA time off is from the PE lessons. They are taking those because they do not feel trained in it, and taking it as a time to go and do their assessment and the schools, as Sue said, are increasingly now buying in coaches not just for football but are buying in coaches for any sport where they are desperate to get PE lessons to cover for their teachers. I have got a big demand on my students to go in and deliver all sorts of stuff because the primary school teachers do not have the expertise, and they are also taking their PPA times in the PE times. There is a problem in primary schools. I am running a scheme where we are trying to educate volunteers to go in if there is an opportunity there. I have got young women who have got their coaching awards who have been going in, and I have been mentoring them in schools, and mentoring their coaching development. More of that needs to be done but I feel that the FA perhaps has not yet discovered enough the potential of the higher education sector to actually train young women leaders.

  Ms Lopez: That is where the American game flourished. In the colleges that is why they have got their basic grassroots soccer mums doing stuff and then they go into the colleges.

  Q19  Mr Hall: Is there a case for raising the age limit at which girls can play mixed football? Is it 11 in schools?

  Ms Lopez: Yes.


 
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