Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 66 - 79)

TUESDAY 29 NOVEMBER 2005

LORD SMITH OF FINSBURY AND LORD MACLAURIN OF KNEBWORTH

  Q66  Chairman: Lord Smith and Lord MacLaurin, can I begin by thanking you both very much for agreeing to come and give evidence to us this morning. Obviously our interest relates to the precise events which occurred in 1998 leading to your decision, Lord Smith, as the then Secretary of State, to move Test matches from category A to category B. Now, obviously the actual decision to put Test matches on the category list B meant that it enabled the sale of the broadcast rights to Sky to take place, but at the same time there has been much reporting that there was an understanding between you and Lord MacLaurin that nevertheless, despite that decision, at least some live coverage would remain free to air. Can you tell us, each of you, what your view is of that understanding and whether or not you think that the deal that has been made breaches it?

  Lord MacLaurin of Knebworth: I wrote to Chris on 23 June 1998 when it was agreed that Test cricket would go from the A list to the B list and on the second page of my letter to Chris, I said, "As you will recall, I have given my personal reassurances to you and the Prime Minister that in such an environment, the ECB would wish to keep a substantial amount of live coverage on the BBC". We did not know that Channel 4 was going to get involved in those days and we were obviously talking to the BBC, so I am absolutely quite clear that in the deal that we did, Chris and I, we had to keep a substantial amount of cricket on free-to-air television.

  Q67  Chairman: So the ECB breached it?

  Lord MacLaurin of Knebworth: I do not know whether the ECB breached it because I ceased to be Chairman in 2002.

  Q68  Chairman: But if it was your understanding that the ECB would maintain a substantial proportion and they have not, then clearly the deal has been breached.

  Lord MacLaurin of Knebworth: I do not know what discussions they had with the Department, so I cannot say that. All I can say is I am very clear on my negotiations and understanding with Chris. In fact Chris said to me, "Ian, go ahead and do your deals, but before you announce anything at all, you've got to confirm it with me". We did the deal with Channel 4, we did the deal with Sky, I confirmed it with Chris and he said, "Yes, you can announce it".

  Lord Smith of Finsbury: The decision that I made at the time to move Test matches played in England from category A to category B was taken really for three reasons. The first was that Lord Gordon's Committee, you will recall, had deliberated, taken a lot of evidence and had reported with its recommendations for the category A/category B structure, a very important report and I took it very seriously. It was their recommendation that Test cricket should be moved into a category B position. Their principal reason for recommending that was the scheduling issue in that if you have 30 days of Test cricket potentially to cover it is very difficult for a terrestrial broadcaster to cover that comprehensively. I took their report very seriously. The Lord Gordon Committee was composed of a number of very distinguished people, including Jack Charlton, Steve Cram, Michael Parkinson and Parliamentary colleagues Kate Hoey and Alistair Burt. The second reason was that the ECB and the county clubs had made very strong representations to me that they needed the freedom to negotiate with a range of different broadcasters in order to enable them to derive the best possible income for cricket. Their aim was to enable cricket to develop, to grow and to put in place a lot of new cricketing activity, particularly for young people. They wanted to use the broadcasting income that they believed they could derive from having a broader marketplace to go out and trawl in order to develop the game. As well as strong representations from them, I should also say I had very strong representations from the former Prime Minister, Sir John Major, who was also extremely strongly of the view that this was a move that was necessary. The third reason was that I had indeed been given a very clear reassurance from Lord MacLaurin and also there were public statements from the ECB themselves that indicated that they would wish, in any circumstances, a substantial amount of live coverage to be available on terrestrial free-to-air television. I checked back on this in preparation for this morning. When I announced my decision on 25 June 1998, knowing that the cricket decision was the really controversial part of the decision that I was announcing, I said the following, "My decision to accept the Gordon recommendations on cricket allows the sport more freedom to negotiate a fair price for its flagship events. This is something for which the ECB and county cricket clubs have specifically asked. I expect to see that freedom used responsibly, with continued access for all viewers to a substantial proportion of live Test coverage and any new income derived for cricket devoted to improvements in the facilities needed to play the game and to raise our standards. If these expectations, especially the test of achieving substantial live coverage on free-to-air television, are not fulfilled then I may, of course, need to review the listed criteria again."

  Q69  Chairman: So you allowed the ECB to legally sell all live rights to a subscription channel in the expectation that that would not happen and, given that it now has happened, if you were Secretary of State you might move it back to List A.

  Lord Smith of Finsbury: As to the first part of your question, the answer is yes. On the second part of your question, I obviously would not wish to comment on decisions made more recently because I am not privy to all the discussions and debate which may have gone on. However, I am aware that it is always possible for the Secretary of State to initiate a review of the listed criteria.

  Q70  Chairman: The Secretary of State has said that the status of the agreement between the two of you is "somewhat unclear". Is that a surprise to you? Do you think in the records of the DCMS there is a very clear record of the understanding that you had?

  Lord MacLaurin of Knebworth: From my point of view it is very clear indeed. I did the deal with Channel 4 and Sky and I had to confirm it with the Secretary of State before I was allowed to announce it. You could not have anything much clearer than that.

  Lord Smith of Finsbury: I think the terms of my announcement on 25 June 1998 in public terms could not have been clearer.

  Q71  Paul Farrelly: Chris, some people might say that your decision to move cricket to Group B at the time was very pragmatic because Group A is one-off events and you simply could not, because of the serious nature of cricket and notwithstanding the Ashes success, specify the Ashes under Group A because we would have lots of members of other communities, for example Indian and Pakistani, up in arms about that. It is a very pragmatic decision. Clearly we have explored the issues of what is best in terms of the money or coverage for the long-term development of cricket. Is there not another important issue for public interest here as to what message is sent when assurances that have been seen to have been given to a Secretary of State appear to have been broken in a subsequent deal? Is the message that Government should not take verbal assurances in the future but should have binding legal agreements?

  Lord Smith of Finsbury: It is an interesting question. I would, however, say that because it is always possible for a Secretary of State to review the criteria, to have another look at the listing arrangements for the so-called `Crown Jewels' of sport, it does place considerable weight and authority in the hands of any Secretary of State. You are right, however, to draw attention to the fact that Test cricket was different from the other items which were previously on the A list. When I launched the whole process of the Gordon Inquiry and the subsequent decisions I put in place what I viewed as the principal criteria for judging something to be an A list event and the two most important of those criteria were, firstly, that something should have a national resonance, that it should be something not just of interest and engagement to the followers of that particular sport but to the broader population of the country as a whole, and, secondly, that it should be a shared point in the national calendar, something that people grouped around. With 30 days of Test cricket in a normal year it is actually difficult to describe that as a shared point in the national calendar. However, what we do know is that there come moments in the life of cricket when you do get that shared national interest, but it is very difficult to predict in advance where that shared interest is going to lie. We did consider, for example in the course of our discussions and debates leading up to my decision, whether A listing the Ashes Tests was something that ought to be considered and the immediate and obvious point was made that there are many communities in this country for whom the other Tests are far more interesting and important than even the Ashes. We considered and rejected that as an option.

  Q72  Paul Farrelly: Chris, you have said that the assurances that were given can have weight but only if there is a sanction and clearly if there is a reasonable prospect of that sanction being used. In this instance what message do you think will be sent out if a sanction is not used about the deal that has just been done which seems to break the assurances that you both gave each other?

  Lord Smith of Finsbury: What I do not know is what decisions and discussions were undertaken in conversations between the Secretary of State and the ECB in the run up to the deal that took place at the end of last year; you will need to ask them about that. If I had been approaching this, I imagine I would have been in fairly close discussion with the ECB in the run up to any new deal that was taking place or I would have had a sense of what the likely approach was going to be, but I am afraid you will have to ask others about the detail.

  Q73  Paul Farrelly: And that would have been important to you because of the nature of the deal that you did.

  Lord Smith of Finsbury: Partly because of the nature of the assurances that I had been given seven and a half years ago but, more importantly, because there is a twin objective that has to be achieved here, you have to both secure the maximum possible income for cricket and you also have to ensure the maximum possible engagement from a broad audience with the excitement of cricket on television. Balancing those two objectives is something that Government can assist in, although ultimately it is up to the broadcasters and the ECB to do the deal.

  Q74  Mr Yeo: You have both made the point that obviously you are not privy to the discussions that take place and different people have been doing your respective jobs but, equally, it is clear that what has happened is very substantially different from what would have happened if you had both still been in the jobs and had been trying to honour the agreement you reached. What do you think could have occurred that has enabled your successor to take such a different view?

  Lord MacLaurin of Knebworth: I think we can only surmise. I presume that the ECB was talking to the Department and getting clearance that they could deal with any broadcaster exclusively. I know that when the deal was going through I spoke to my successor, David Morgan, the Chairman of the ECB, and reminded him of our conversation and I reminded him of the deal that I had done, so he knew exactly what that was. I would add that English cricket at that time was in a pretty poor state, we were eighth in the world and we did not have any money at all. To get this deal up and running was very important and subsequently during my time we actually increased that deal with Sky and Channel 4. What we have in cricket at the moment, which is very encouraging, through all levels is due to Chris's decision and the money we were able to generate. It would be very sad in my view if any consideration was given to put cricket back on the A list because I am afraid then it would put us right back in the dark ages.

  Q75  Mr Yeo: Nevertheless, what you have described is a situation where cricket was benefiting significantly from the arrangement that you reached and the income was rising and so on. There is now obviously a lot of concern that, although more money is immediately coming in, that progress might now be jeopardised for other reasons, with the disappearance of cricket from freely available television.

  Lord MacLaurin of Knebworth: Everybody I have spoken to is not happy with the deal that has been announced. Even the top executives in the ECB would rather have a deal that maintained the balance. I certainly would rather have maintained that balance and if I had been chairman I would have worked very, very hard to see if I could have done that.

  Q76  Mr Yeo: The implication of what you said is that you think there must have been at least a tacit approval from the Secretary of State before this deal was announced. It would only be with that tacit approval that it could have gone ahead.

  Lord MacLaurin of Knebworth: I would surmise that by going back to my letter to the Secretary of State in June of 1998.

  Lord Smith of Finsbury: One of the things that will never be put into black-and-white documents is the regular process of discussion which goes on between any Secretary of State or Minister of Sport on the one hand and the senior figures in the major sporting organisations on the other. I think I am right in saying that even prior to the now famous letter of 23 June 1998 I had been at Lords and had had quite a lengthy discussion with Ian at the time in which the same assurances that he then subsequently put into writing were given to me. This is a process of constant discussion and conversation.

  Q77  Adam Price: In a letter to Sir Peter Tapsell, James Purnell, the junior minister in the Department, said that we must be clear, "there was no binding agreement between Chris Smith and Lord MacLaurin". Is that a fair and accurate construction given what you have told the Committee?

  Lord MacLaurin of Knebworth: No.

  Q78  Adam Price: Would you like to elaborate on that?

  Lord MacLaurin of Knebworth: It was quite clear. I had a conversation with Chris which was very clear; he would not allow me to announce anything until he was satisfied with the deal that was on the table. So I phoned Chris and said "This is the deal", and he said, "Okay, you can announce it". In my letter it quite clearly says that a substantial amount of live coverage would be on free-to-air television. I do not have any doubt about that.

  Lord Smith of Finsbury: My answer would be slightly different in that the agreement that we had was in no way legally binding. It would have been perfectly possible for the ECB back in 1998 to have said, "We're going to sell to Sky because it is now a B list event and we are tearing up any sort of commitment that we have given to you". The assurances were so public and the statements that I made when I made my announcement were so clear that it would have been inconceivable for that to happen. Whilst it is fair to say it was not a binding agreement, it was a very strong agreement relating to that particular moment and that particular deal.

  Q79  Adam Price: And it was a clear deal with specific undertakings in which, if the ECB had actually broken those undertakings, there would be clear consequences, ie the Secretary of State would then have the opportunity to revisit the decision.

  Lord Smith of Finsbury: I would then have wished to review the criteria that were put in place on the list.

  Adam Price: It sounds like a binding agreement to me.


 
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