UNCORRECTED TRANSCRIPT OF ORAL EVIDENCE To be published as HC 1490-i
House of COMMONS
MINUTES OF EVIDENCE
TAKEN BEFORE
CULTURE, MEDIA AND SPORT COMMITTEE
BBC REPORT & ACCOUNTS
2005-06
Tuesday 11 July 2006
MR MICHAEL GRADE CBE, MR MARK THOMPSON,
MR JEREMY PEAT and MS ZARIN PATEL
Evidence heard in Public Questions 1 - 106
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Oral Evidence
Taken before the Culture, Media and Sport Committee
on Tuesday 11 July 2006
Members present
Mr John Whittingdale, in the Chair
Janet Anderson
Philip Davies
Mr Mike Hall
Alan Keen
Rosemary McKenna
Adam Price
Mr Adrian Sanders
Helen Southworth
________________
Witnesses: Mr Michael
Grade CBE, Chairman, Mr Mark
Thompson, Director-General, Mr
Jeremy Peat, Governor and Chairman of the Audit Committee, and Ms Zarin Patel, Group Finance
Director, BBC, gave evidence.
Q1 Chairman: Good morning. This is our annual session with the governors and senior
management of the BBC. It has
traditionally been timed to coincide with the publication of the BBC's Annual
Report and indeed would have done had the Government not decided to hold a
debate on the BBC yesterday and the BBC kindly brought forward the publication
of the report in order that we had a chance to see it before the debate. It seemed to me slightly curious that it was
that way round rather than the Government moving the debate, but never mind ... I
hope it did not cost the BBC too much money.
Could I welcome the Chairman, Michael Grade, the Director-General Mark
Thompson, from the governors Jeremy Peat and the Director of Finance Zarin
Patel. This is the likely to be the
last of these sessions under the present structure of the BBC but you have said
that you are already operating, to some extent, in the way that the new
structure is likely to divide responsibilities. Perhaps I could begin by asking Michael Grade, given that you are
now chairing a board of governors which will evolve into the BBC Trust and
already operating in that way, can you tell us some examples where you have been
able to be perhaps more rigorous, independent and transparent, perhaps
overriding the Executive, than you might have been under the old
structure.
Mr Grade: Thank you, Chairman. Perhaps, very briefly, before I directly
answer that question, I could say how much the BBC welcomes on behalf of the
licence fee payers and is very grateful for the support from across the House
last night for the new Charter and Agreement.
We recognise, of course, that there are some strongly held differences
of view on particular aspects of both documents, the Charter and the Agreement,
as illustrated by the opposition amendments, but we very much welcome the
consensus over the broad direction of the future of the BBC, if I could just place
that on the record. Thank you. On the new structure, the Board itself felt,
once the air had cleared following the huge public debate about the future
governance of the BBC, that, even though the new rules of engagement - or
disengagement - came into, as it were, legal force on January 1, we should
operate within the spirit of that absolutely.
As a result of that, we have created a governance unit which depends
entirely for its pay and rations on the governors and not on the
management. There is a clear line of
responsibility from the Governance Unit to the governors, and not to management
whatsoever, as was the past: the governors used to depend for their information
and scrutiny on people who worked basically for the Director-General, at the
end of the day. So that clarification has
happened. We scrutinised with some
independent consultants the licence fee bid.
We made the decision to go public on that. We questioned many aspects of the bid that was compiled by the
management. We made quite a few changes
to the bid before we were prepared to endorse it, which we did when we went
public with it. The Governance Unit
really provides the governors now with very detailed analysis and questioning
of all the documents that come out of the Executive, and I would say it is much
more efficient and there is much greater accountability and scrutiny for the
Executive than there ever has been in the history of the BBC.
Q2 Chairman: Are there any areas where you feel you will
be able to do more once the Trust is fully set up and operational or are you
essentially already there?
Mr Grade: No, we are not already there because we do
not have the service licences in place yet.
That is the crucial step forward that will enable the Trust to judge the
performance on behalf of the licence fee payers of the delivery of the six
purposes of the BBC by the Executive.
That is the core. Those service
licences are in preparation presently.
There are 27 separate service licences being prepared by the
Governance Unit presently which will go out for consultation in due course when
the Trust is in place. We have also
said that, if any proposal comes forward from the Executive before the Trust is
in place that is either a new service or a significant alteration to an
existing service, we will apply the public value test. Even though we are not required to legally,
we will of course apply a public value test.
Q3 Chairman: Which we will come on to in more detail. The decision about which services should
require individual licences, individual impact assessments, those will all be
decisions taken by the Trust.
Mr Grade: Indeed.
Q4 Chairman: Can I just ask the Director-General:
operating under this new rigorous regime, have you already encountered areas
where the Trust has told you that you have to do things differently from the
way you would like to have done?
Mr Thompson: You will recall, Chairman, that before I
spent a couple of years on Channel 4 I spent some years on the Executive
Committee of the BBC under, as it were, the ancien
régime, the traditional BBC governor's role. There has been a step-change in the level of scrutiny and it is
scrutiny which is backed up by independent research and evidence
gathering. For example, the Board of
Governors have employed Deloittes as independent scrutineers of the BBC's
proposals to create a new broadcasting centre in the North of England, in
Greater Manchester, and at every stage of the process in the development of
those plans, in addition to receiving proposals from the management, the governors
have also had access to this independent work.
As with all the major decisions in front of them, I think it is adding
value. It certainly means that we are
being asking questions and in some cases being pressed in ways we would not
have been under the old scheme; in other words, pressed on value for money and also
pressed on the match between BBC proposals and the public purposes of the BBC.
Q5 Chairman: Have there been any examples yet where you
have had serious disagreements or where you have been stopped from doing
something by the Trust?
Mr Thompson: There was a very lively debate to years ago
about the extent and the character of the value for money savings and the
programme of change that the BBC was undertaking. In particular, I would say pressure from lead governors - Jeremy
Peat, to my right, was one of them - again supported by external advice - in
this case from PA Consulting - that the management should think much more
seriously about ensuring that change in the organisation in the matter of
efficiency was genuinely transformational; in other words, going beyond the
business of simply looking at cost reduction and looking at new ways of working
and organising to deliver better value for money. I have to say, that was an impetus which came from the governors,
was soundly based on evidence and materially affected the way that I and my
colleagues thought about the change programme.
Mr Grade: Could I add, Chairman, that there are
frequently robust debates between us.
What we have not had is a complete stand off on a major issue. The arguments and the analysis from the
Governance Unit is pretty effective and pretty thorough and pretty
intellectually and numerically rigorous.
Something which might start out as a major difference between the
Executive and the governors gets resolved through evidence rather than emotion
and serendipity. There have been many,
many differences but they have been resolved because they have been based on
evidence which has been provided by the Governance Unit.
Q6 Alan Keen: Good morning. I made a personal appeal to you last night, Michael, from the
floor of the House, to be Chair of the Executive, because of all your
experience in this, rather than, as a backstop, Chair of the Trust. We could do with somebody, not like Zarin,
but a boring old accountant, who does not want anybody to do anything to chair
the Trust and to make sure the BBC does not do anything it is not supposed to
do, and you should be at the forefront and alongside, not helping on a
part-time basis but at the sharp end, making these decisions based on all the
experience you have got. Why is that not
so?
Mr Grade: We are not getting divorced. We still have each other's phone numbers and
we will still talk to each other. I
think there was a lot of fear when I came in that I would confuse the role of
dispassionate, objective Chairman with the role of wanting to be the Chief
Executive of the BBC. Experience has
shown - I hope - and proven to the world, that that is not the case. I think it is very important that the
operating board of the BBC under the new structure is chaired by the
Director-General, the Chief Executive, whoever he or she might be in the
future. We cannot have two lay chairmen of the BBC running around town. It is a recipe for confusion and a recipe
for a game that the Executive used to play extremely well, which was divide and
conquer, enabling them to come through the middle and do whatever they wanted. It has to be very clear in the governance
structure, going forward, who the Chairman of the BBC is, and I think it is
right that the Chief Executive should chair the operating board and that the
only lay chairman of the BBC should be the Chairman of the Trust in future.
Q7 Alan Keen: Does that mean you are not going to involved
proactively helping to drive the BBC forward?
If you are, how can you then act as a backstop? I am referring now really to the problem
with your two predecessors. Gavin,
rightly so, I thought, was involved in the proactive side of the BBC, and
therefore when there was a problem there was not a backstop. We could have a boring old accountant as a
backstop. Nobody would mix you up with
a boring old accountant, Michael: there will still only be one chair in
everybody's mind. Why does it not work
that way? I think I am right and I think
the organisation as it is now is wrong.
Mr Grade: I think one of the significant changes in the
dynamics of the Board of Governors which will be carried over into the Trust is
that there is some measure of sector experience on the Board which has not happened
before. We have Richard Tait, as a governor, who is going forward as a trustee,
who is the former editor of ITN, and myself, with a lifetime in the
broadcasting industry. I think that is
a valuable dynamic, but the Board of Trustees is there to represent the
interests of all the licence fee payers and the value that I think I can add
from a distance is the sector knowledge that I have of how it works and what
supplementaries to ask the Executive Board.
I think that is a help but the trustees are there to represent the
interests of all licence fee payers throughout the UK and I think the way it is
will work extremely well.
Q8 Alan Keen: I will not go on about it, but I have one
last thing to say. In the system you
are adopting you are depriving the Director-General of what would be, as we see
in many commercial companies, an Executive Chairman, who is there to rub ideas
off.
Mr Grade: I think it would be dangerous in the long
term, inadvisable, to devise a government structure built around individual
personalities who are presently in situ.
Alan Keen: I will not ask you any more. There are so many questions we want to ask
you. Thank you.
Q9 Chairman: It does raise, however, the root of the
problem, in that you have said that you will have each other's telephone
numbers and you, as the Chairman of the Trust, still have the job of setting
the strategic direction, but you are also expected to be the arbiter of
complaints, you are expected to be essentially the regulator. Do you not see that even under this new
separation there is still a conflict in those two roles?
Mr Grade: I do not see a conflict whatsoever because of
the separation. The Board of Governors
presently is quite involved in the day-to-day operations of the BBC. It will step right back from that day-to-day
involvement, looking at investment cases and the things that we presently
do. We will be able to step back; we
will have distance; we will be independent of management; enabled to devolve all
the responsibility for the day-to-day operation. Implementation of the strategy that we set will be handed to the
operating board and there will be a clutch of senior non-Executive directors to
act as a check and balance on performance and to advise, as critical friends,
the operating board. I think it will
work extremely well. The fact that we
are one stage removed, with our own governance unit, will bring an objectivity
to the governance of the BBC which has hitherto, frankly, been sadly
lacking.
Q10 Chairman: Just one small point: you have said that you
saw the Director-General as being the Chairman of the Executive Board. That does not have to be the case under the
new structure, but it is your intention that the Director-General will chair
the Executive Board.
Mr Grade: It is indeed, Chairman.
Q11 Mr Sanders: How confident are you that you are going to
be both judge and jury in that situation?
Mr Grade: Judge and jury over what, over the spending
of the public's money? The primary
responsibility is to ensure not just that the money has been spent well but
that it is going to be spent well and you can only do that from inside the
BBC. That is the true raison d'être for having a trust which
is a part of the BBC. It is no good
some outside body coming in afterwards and saying, "What happened to all that
public money?" when we are in a position to ensure that it is going to be spent
wisely and in the public interest. That
is the key.
Q12 Mr Sanders: That sounds like an argument against external
audit.
Mr Grade: Audit is post
facto.
Q13 Mr Sanders: You said there is no point somebody coming in
after the event.
Mr Grade: No, no, we have that in any event. We have that in any event, but it is
important, since the Trust is going to be responsible for £3 billion of public
money, to ensure that it is going to be spent wisely and then to be in a
position to judge how the money has been spent. The regulatory powers of the Trust are well defined and limited
compared to the powers of the governors prior to the Communications Act.
Q14 Mr Sanders: One of the controversial aspects of the
increase in the licence fee is over the analogue switch-off. In your calculations for the costs of the
digital infrastructure, what account has been taken of savings from analogue
transmission costs?
Mr Grade: May I ask the Finance Director to answer.
Ms Patel: Our analogue transmission costs are
unnaturally low, largely because they are all fully depreciated assets and we
have been doing very little maintenance work on them. Going forward, the new
high-powered DTT transmission network will cost us more because for the
investment needed to build on.
Mr Thompson: It is also worth making the point that the
analogue to digital television process of switch-over begins in 2008 but much
of the United Kingdom is not switched over until 2012-13, so in this licence
fee period the BBC's bid relates to a suggestion of a seven-year period but the
duration of the period is itself obviously a matter for government. In much of this seven-year period you are
seeing simultaneous parallel transmission on analogue and digital, until the
analogue signal is switched off.
Q15 Mr Sanders: One of the other concerns around this is
using the licence fee payer's money in order to pay for the transfer. Quite a few commercial organisations will be
beneficiaries from the investment that has been made by the licence fee
payer. How do you justify that?
Mr Grade: I think there are three components to digital
switch-over. There are the BBC's costs
of reconfiguring its own transmitter network; there are the industry costs of
switch-over (that is to say our contribution to Digital UK, the company that is
going to manage this: we have been asked to pay some costs for Channel 4); and
the third element is targeted help - which I think is the issue to which you
are alluding. Targeted help, which is
yet to be quantified in any detail, seems to the BBC to be entirely consistent
with the BBC's mission which is to be universally available. This is a unique event, I think, that there
is actually going to be a switch-off of analogue. I do not think this has ever happened in the history of
broadcasting. When we went from 405 to
625, and from black and white to colour, they did not switch off the black and
white when we went to colour. The Government
is going to switch off the analogue signal and it is very, very important that
the BBC achieves its fundamental aim of being universally available and free at
the point of consumption. To achieve
that, it is going to require targeted help.
That is why we have not resisted the use of the licence fee to pay for
that. We have laid down two conditions
for that, which we hope the Government will be receptive to. One is that we have to reduce existing
services in order to pay for targeted help and the second is that the cost of it
is so great that it would bring the licence fee into disrepute with public
support for the licence fee. Those are the two conditionalities that we have
suggested.
Q16 Mr Sanders: In terms of the budgeting for likely costs,
what if they turn out to be significantly less? Would that then be reflected in a future years' licence fee
increase?
Mr Grade: Sam Chisholm, a friend of mine, once said
that in every negotiation there is a difficult conversation. In that situation, I think we would be
having a very difficult conversation with the Government.
Mr Thompson: Absolutely, certainly from the management
side of it, the actual costs, the outturn costs of this process, should be
reflected in the overall funding of the BBC over this period. We do not yet have a model. The Government has yet to set out a model
for what this licence fee period might look like, but if, for example, the
assumption is that you have a licence fee which changes year on year, it seems
to me that if the outturn digital cost is lower than expected you could expect
to see a reflection of that in the out years of the settlement. There is no intention at all on the BBC's
part to ask for a licence fee in the hope, as it were, that the actual outturn
for costs of digital is lower than expected and therefore there is free money
that can be applied to something else.
We want to be completely transparent about the actual costs. Once those costs are cleared, if that means
there is subsequent adjustment then so be it.
Q17 Mr Sanders: The person who would make that judgment will
actually be the BBC.
Mr Grade: The costs will be very transparent on those big
issues. There is no question of the BBC
keeping licence fee money that was intended for one thing if the costs come
down. There is no question of the BBC
keeping the money internally.
Q18 Mr Sanders: You said last year that you had the proposition
for satellite free-to-view and it has not been launched to date. Can you explain why your most recent
governors' minutes edited out all discussion of the subject?
Mr Grade: There are commercial conversations going on
with potential partners which are at a sensitive stage. The governors are deeply embarrassed that
there are licence fee payers in the UK paying for services through their
licence fee which they are incapable of receiving because free view - for
topographical reasons, transmitter reasons or whatever reasons - is not
available in certain areas. For the
governors, in all their public meetings, on the website, in their
correspondence with the licence fee payer, this is the biggest single complaint
from the licence fee payers and we have been pushing the management to expedite
these discussions. We are very keen to
see that a BBC free-sat offering, with partners if possible, is made available as
soon as possible. We believe we are
making progress in that area at last and there are active discussions going on
with partners. I do not know whether
the Director General wants to add anything.
Mr Thompson: I believe that we should launch this free-sat
standard to offer licence payers/citizens another useful choice as we come to
switch-over. Sky has a free satellite
proposition currently, which is also a useful choice for the public to have,
but we believe this extra free-sat standard does make sense. It is most likely to succeed and therefore to
be useful if it is done in partnership with other broadcasters. It obviously needs the support of set-top
box manufacturers and others in the industry.
I believe we are making progress and I am confident that we will be able
to launch this standard during the course of calendar 2007.
Q19 Mr Sanders: Somebody needs to put a rocket up you.
Mr Thompson: Did you say up us?
Q20 Mr Sanders: Yes.
Mr Grade: Consider the rocket dispatched.
Mr Thompson: I am fairly uncomfortable now. I want to say that we have been working very
strenuously on this, but, rather like the free-view project in which the BBC
was involved some years ago - which, to be honest, has made digital switch-over
possible in the United Kingdom - this project is much more likely to succeed if
it has broad support across the industry.
It is the issue of garnering broad support which has caused the
delay. It is not because we have lacked
enthusiasm. We are very eager to get on
with it.
Q21 Chairman: But the justification that the Chairman has
just given for free-sat, that all these
complaints you get from people who cannot access digital services because
free-view coverage does not reach them, is going to be solved in the next
couple of years, once switch-off occurs.
The whole purpose of switch-off is that we get 98.5% coverage of free
view, so why do you then need free-sat?
Mr Grade: There is a long time before the country is
fully digital. It is 2012, which
assumes no slippage - which I hope there will not be - but, if it is 2012,
people are still paying for those services in the meantime. There is also the issue of DAB, which is
rolling out more slowly than television.
Those who are not in DAB areas will be able to get BBC, and a lot of
other people's digital audio stations which they presently cannot receive,
through their free-sat.
Q22 Chairman: When do you hope to have free-sat
broadcasting?
Mr Thompson: The issue, as you know, Chairman, is not the
broadcasting. We are already
broadcasting in the clear from the astro-satellite. The broadcasting part of this equation for BBC services and
indeed for ITV now is already addressed.
The issue is agreeing a standard and encouraging the industry to meet
the standard with boxes and dishes which the public can buy. I have said we would like to have the
standard agreed and launched during the course of calendar 2007. If we take autumn 2007 as a benchmark, that
means that at that point I believe there would be widely available boxes and
dishes which the public can buy. In
terms of the out-of-DDT-coverage areas, in many of these areas autumn 2007 is
five years before switch-over would happen, so for this five-year period it
provides an alternative. I have to say,
even after switch-over happens it provides another choice. We would hope to see, as we have seen in the
case of free view, that natural competition between the manufacturers of the
equipment, the receivers, the boxes and the dishes, would mean that prices over
time would come down, so that when people have no choice but to move to digital
television they have a range of choices available, including some low-cost
choices.
Q23 Chairman: Could I come back to Adrian Sanders' point about the cost of
switch-over. Quite a lot of your
licence fee bid is to cover what are essentially one-off costs, so once those
costs have been met can we look forward to a reduction in the licence fee to
reflect the fact that you no longer have to meet those?
Mr Thompson: Ultimately this is a question which is well
above my pay grade, even, as it were, within the BBC with the new governance
arrangements, but let me begin on that.
I think that the costs which are one-off should be reflected in the
settlement and once those costs have been borne should come out of the
settlement. One complication is a
question mark as to the extent to which the matter of digital switch-over -
which, as it were, characteristically involves quite lumpy, large outgoings of
cash in some key years - should be reflected in a licence fee which leaps
up, as it were, in some years when expenditure is the greatest, or whether it
would be better from the public's point of view if there was some smoothing; in
other words, a licence fee which goes up over the period in a way which enables
these costs to be met but where there is not a straightforward like-for-like
matching between outgoings in any one year and the level of the licence
fee. The advantage of smoothing clearly
is that the increases which have to be faced by the public are not so
sharp. A disadvantage is that you are
talking about some form of borrowing to enable the smoothing to take
place. Smoothing might make the
question you have asked rather more complex because you might be looking at
paying for these one-off costs over a longer rather than shorter period. But I think the principle, which is that
one-off costs should be addressed and paid for through adjustments in the
licence fee which are also essentially one off, must be right.
Q24 Chairman: The new services you are proposing to launch
and have bid for as part of your licence fee, each one is obviously subject to
the public value test. If any of those
fail the public value test, will you therefore receive less from the licence
fee, in that you will not have to meet those costs?
Mr Thompson: Where I want to begin with this question is
to say that the BBC is charged with meeting a number of public purposes in the
White Paper. Clearly one of the things
I try to do with my colleagues is to come up with the best way of meeting those
public purposes. One of the ways we do
that is by proposing various services or adjustments to services or
enhancements to services, or projects like, for example, the move of a
significant part of the BBC to the North of England. Clearly it is possible that one of these projects or services
will not pass the public value test, but I think what I want to say is that the
underlying public purpose would still remain. I think it is for Michael now to address, but, in the event of a
particular public purpose not being satisfactorily addressed by one proposal,
it might be the Trust would say, "This is wrong, this is not the right way of
proceeding, but you should consider alternatives." For example, if the governors or trustees decided that the
Project North project did not represent good value for money or was not
affordable, they might say to the management of the BBC, "We would still like
you to look hard at ways of reflecting the whole of the UK and basing yourself
more broadly across the whole of the UK.
Come back with some alternative suggestions." Whereas in the case of the digital costs these are very closely
associated and understood around a piece of public policy and national public infrastructure,
in the context of the rest of the licence fee, which is aimed at the public
purposes sector of the BBC, it is not quite so clear-cut because the underlying
duty on the BBC Trust and on the BBC is to deliver the public purposes.
Q25 Chairman: That sounds very like you are saying that, if
a service fails the public value test and you have been given money for it, you
are essentially being told, "Okay, go away and think of something else you can
spend the money on."
Mr Thompson: I do not mean it like that. If at any time the Trust believed that the
BBC could adequately deliver all of its public purposes with a lower licence
fee, then it should declare that and suggest the licence fee should be
reduced. At the same time, if we take
out-of-London and this idea of rebalancing the BBC across the UK as an example,
I think many people, if one accepted this was a good thing to do, would say,
"You should not abandon this entire policy just because one particular project
has failed a value-for-money test." I
think, in other words, that both halves of what is proposed are reasonable. Any project that the management comes up
with should be put under intense scrutiny.
I believe Project North will provide value for money and will, I hope,
be affordable. I strongly believe it is
something we should do, but if - and I understand this might happen - that was
not the view of the Trust, I would not want to abandon the idea of adjusting
the BBC out of London in other ways. In
other words, I do not think it is simply "Let's spend the money anyway," it is
about saying, "What is the BBC here to do?
What are the priorities that licence payers have got the BBC to perform
for them? Let's, in good faith, try to
come up with the best ideas for doing that.
If it turns out our ideas are not good enough or they fail because of
excess market impact or whatever, let's reconsider."
Mr Grade: Chairman, may I add a coda to that, if I may
speak on behalf of a Trust which does not exist yet. The Trust will have no hesitation, in representing the interests
of the licence fee payers in returning money that it does not feel it
needs.
Chairman: Thank you.
Q26 Philip Davies: In your licence fee bid you requested a
further £1.6 billion of public money for quality content. Could you tell us what this £1.6 billion
figure comprises and whether or not it is an indication that the current output
from the BBC does not have good enough quality content in it?
Mr Thompson: Can I begin by itemising the £1.6 billion -
and I can, by the way, provide precise figures to the Committee for this. There is just over £230 million on new
content for our children's channels and children's services; just under £500
million on drama for BBC Television, with a significant proportion of spend on
BBC One; just over £100 million on entertainment; £350 million on factual
programming, focusing on factual programmes which build knowledge and are of
educational value; £40 million on interactive services; £231 million on
journalism; £30 million on music across the organisation; £8 million on sport;
a specific £50 million on projects of learning across media but with a focus
on new media, for young people between
the ages of 16 and 19; and £50 million which is aimed at taking, subject to
regulatory approval, some segments of
the digital curriculum and making them available to young people on mobile
phones. That is the breakdown of what
is intended. It is worth for a moment
looking more broadly at what is at issue.
The White Paper which the Government has published is interesting on the
subject of public service priorities for the BBC and in particular lays out a
series of conditions for what the BBC's content should look like. This is paragraph 3.1.9 from the White Paper
where it lays out the standards that all content from the BBC should meet: it
should be high quality - the BBC's programming should be recognised by licence
payers as standing out from the rest; it should be challenging; it should be
original; it should be innovative; and it should be engaging - and there is
some detail on each of those. The next
paragraph, 3.1.10, goes on to say: "We confirm that all BBC content should
display at least one of these characteristics." Historically, BBC channels have used, quite understandably,
proportions of repeat programmes, of low-cost factual programming, acquired
programmes to make out the schedule.
We know from our own research, from research done by Ofcom, from
research done by DCMS in the course of preparing the White Paper, that licence
payers believe that the number of repeats on BBC Television should reduce. They are reducing; the public would like to
se them reduce further. They believe we
should be less reliant on certain kinds of low-cost factual programming. The public would like from the BBC more
drama, more programmes of outstanding specialist factual quality - Planet Earth would be a good example of
that or the recent Climate Season on
BBC Television. In other words, they
would like a much richer mix.
Q27 Philip Davies: In that case, can you give us an example of
some poor quality content at the moment that you are going to take off to
replace it with this high quality stuff.
Mr Thompson: I think a good example would be our current
mix on our children's channels. Our
children's channels have been very successful but they have a very, very high
ratio of repeats currently. If you look
at CBBs or CBBC you will see the same programmes around again. This £1.6 billion, which sounds like a
ferociously large amount of money put like that, represents £700,000 a
day. Replacing one hour of repeats on
BBC One with one hour of drama costs nearly £500,000 a day. In the context of the children's channels,
we would like to spend the money on more original British programming to put on
CBBs and CBBC. Even spending this
money, by the way, will still mean that there are significant numbers of
repeats on these children's channels but we would like to shift the balance on
those children's channels towards new original programming, away from
repeats. We currently have a repeat
rate of 8.9%, the annual report says, in BBC One peak time. We would like to reduce that - indeed, it is
an objective from the Government to reduce that further.
Q28 Philip Davies: Do you think that giving Jonathan Ross £18
million contributes a lot to quality content from the BBC?
Mr Thompson: The public say they would like the best
talent available on BBC channels and I do not apologise for the fact that,
frankly, for decades the BBC has had to go out into the market to get
outstanding talents. There was a time
when Morecombe and Wise were, as it were, constantly getting phone calls from
other broadcasters and being tempted across.
I do not really want to get into individual artists because I do not
think it is fair on them, but I think Jonathan Ross is one example of an
artist who, when his contract came up for renewal, was very widely courted by
other broadcasters. We know from this
and other examples that other broadcasters were prepared and are prepared to
offer substantially more to artists than they get from the BBC. Jonathan is an example but I can think of
many examples of artists who have stayed at the BBC despite the fact that they
could earn a great deal more elsewhere.
Looking at the work that he does and the work that some of our other
stars do across BBC Television and BBC radio, and the very high levels of
affection in which they are held by the public and the extent to which the BBC
has a duty to entertain people as well as to educate them and inform them, I
believe that for absolutely key talent it is right that the BBC should go out
into the market and get the best deal it can.
I think we should always try to strike the best deal. Where we can encourage people to come to the
BBC or stay at the BBC at lower than the market rate, we should do that. But a BBC that allowed itself to get into a
position where it did not have entertainment programmes and it did not have big
entertainment stars would be a BBC that many members of the public would be
less satisfied with.
Q29 Philip Davies: Do you think all the questions that Jonathan
Ross asked David Cameron met the high standards that the BBC expects from its
presenters?
Mr Thompson: The Jonathan Ross show is a late night
entertainment programme. Its audience
is very familiar with it and with its style, which is comic, which is
satirical. It is a programme which
is broadcast way after the watershed. I
believe that the entirety of the interview was absolutely acceptable from the
BBC's editorial standards.
Q30 Philip Davies: In that case, why did you prevent Andrew Neil
from broadcasting it on This Week, which
is broadcast at a similar time of night?
Mr Thompson: We have a policy - which is not a new policy,
by the way, it has existed for a long time with the Jonathan Ross show - of not
allowing any other programmes, including BBC programmes, to show fragments of
the programme out of context. We are
absolutely happy for any programme to show that interview either in its
entirety or in substantial measure.
There is no blanket ban on this interview at all. It is standard practice for Jonathan Ross,
if another programme wants to show it, that that is certainly possible and
permissible but they need to show it in context.
Q31 Philip Davies: I do not know how many complaints you got
about that. Perhaps you might be able
to tell us.
Mr Thompson: The answer is: in the first two days after
the programme, 11. Every complaint we
take seriously. This is a very, very
small number of complaints. Once it
became an issue - the Mail on Sunday
made a point of it - the complaints went up rather. I believe within a few days later the complaints were in, as it
were, the low hundreds, the 300/400 range.
I have to say, compared with, as it were, the 58,000 at Jerry Springer
or even the 1,300 complaints for our marketing campaign about digital - our
so-called faces campaign - these are, of course, to be taken seriously but
relatively small numbers. It is worth
saying that David Cameron himself is not one of the complainants. He professed himself happy with the interview
and said he would be very happy to go back on the Jonathan Ross show again.
Q32 Philip Davies: In 2005-06 you handled 150,000 complaints,
compared to 137,000 the previous year.
You have just acknowledged that 58,000 of those were about Jerry Springer the Opera, so the
underlying number of complaints rose by about 80 per cent. What do you put that down to?
Mr Grade: The governors have been very keen to improve
the whole complaints procedure to the BBC.
I am on record as saying that you can judge an organisation by the
manner in which it handles complaints.
The whole issue of the complaints procedures in the BBC has been
improved. Not only have complaints
procedures been improved but we have been encouraging, through the website and
other means, the public to let us know what they think. This has in a sense been stimulated by us
and by the fact that it is now much easier to complain to the BBC and we hope
that the evidence is that complaints are dealt with much more effectively and
efficiently and that people are not just fobbed off as they might have been once
upon time.
Q33 Philip Davies: Now it is easier to do it, would you like to
see a reduction in the number of complaints or are you still seeing more complaints
as a measure of success?
Mr Grade: It depends on the nature of the complaints. We would have to analyse - as we do - the
direction. The governors themselves do
spot trends from complaints. Many of
the complaints we have been receiving - and I cannot quantify it today but I am
happy to do it some other time - has been about the lack of availability of
digital services. That has been the
single largest measure of complaint and the licence fee payers are very angry
about that. A lot of complaints are
related to that.
Mr Thompson: Certainly from my point of view I would much,
much rather, if someone is unhappy with any programme or service, that they get
in touch with us. If they write to me
or to anyone to let us know about their unhappiness, we will look into it. The second point to make - and I cannot
remember whether the exact numbers are given in the annual report or not - we
get around two million contacts from the public every years. Complaints form a relatively small
proportion of the contacts we get from the public. We get a large number of requests for information. We even get the odd compliment.
Q34 Mr Hall: Mr Grade, you said you would judge an
organisation by the way it handles complaints and then you have gone on to say
you would be quite happy to receive inquiries from people about programme
making. I made a specific inquiry to the
BBC about the programme The Secret
Policeman. I asked whether the
person who produced that particular documentary had any assistance in producing
it and was I told that he had not and quite clearly he had. What is your view about the BBC using
criminal elements to help in programme making?
Mr Grade: There are very clear guidelines that are
abided by and adhered to by all the journalistic fraternity in the BBC. There are editorial processes; there are
referral processes; there is an editorial guidance department who will say what
is justified and what is not justified.
This is a matter for the Editor-in-Chief of the BBC and the
Director-General. Every case is
different but the guidelines I think are pretty clear.
Mr Thompson: I believe The
Secret Policeman was an outstanding programme and I do not believe -
although some have tried - that anyone has been able to cast credible doubt
over the core of what that programme had to say. It won many awards and I think rightly so. Investigative journalism requires specialist
skills and requires people with a particular aptitude for that kind of
journalism. Should we take great care
to ensure that all the journalism which we broadcast is accurate? Yes, we should. Should we be careful about the backgrounds of the people involved
in investigative journalism? Yes, we
should. If you want to write to me, I
can ----
Q35 Mr Hall: I did write to you. Mr Thompson, I had an extensive correspondence with you and in
the end somebody under your management had to write back and say that I had
been misled in the information I had requested. I wanted to know if the
programme maker had used outside assistance and the answer I got back was that
he had made it all on his own. Of course
it was impossible for him to have put all the intelligence gathering devices in
the room that he used at Bruche College on his own, and the company he employed
I was interested in asking. This
correspondence went on for a while, so I am very interested in the answer given
by Mr Grade in relation to the checks and balances for programme making that
clearly in this case did not apply.
Mr Grade: Forgive me, once you had exhausted your
correspondence with the Director-General, were you advised that if you were not
satisfied you could go to the Governors' Complaints Committee.
Q36 Mr Hall: No.
Mr Grade: And appeal to the Governors' Complaints
Committee if you still wished to pursue it?
Q37 Mr Hall: This is long gone but this is just a point I
am trying to make.
Mr Grade: There is no statutory limitation, so far as I
know of. Muffin the Mule one might draw a line under!
Q38 Chairman: Could I return very quickly to the Jonathan
Ross episode which Mr Davies was asking about.
You will presumably be adjudicating these complaints, as the governors,
will you?
Mr Grade: There are two avenues of complaint on matters
of taste and decency, which I would assume would be the basis for a complaint
of somebody who was offended by that interview. You can go to Ofcom, who took over the responsibility of the old
Broadcasting Standards Council, or you can go to the BBC and come to the
governors over or it, or you can go to both if that is what you wish to do. It
would be inappropriate for me at this stage, in case we do get any complaints,
to make any comment. The governors
would have to reserve their position until ----
Q39 Chairman: You say "in case" - you have not had any
complaints?
Mr Grade: Not to the governors yet. There may will be some complaints going
through the editorial side of the house.
If a complainant is not happy with the response that they get from the
Executive, they have the right of appeal to the Governors' Complaints
Committee.
Q40 Chairman: I can think of several colleagues of mime
who, on hearing that answer, will be writing this afternoon.
Mr Grade: Fine.
That is open to anybody at all.
Q41 Chairman: Mark, you will respond to these complaints to
Michael robustly. You do not, for
instance, accept the view expressed by our colleague Tony Wright in Parliament
yesterday that the BBC seriously let us down by broadcasting this interview.
Mr Thompson: You heard, Mr Chairman, what I said, which is
that, in my judgment, the entirety of the interview was within acceptable
bounds, given the particular character of this programme. Complaints will first of all be addressed to
BBC Television, which is the part of the BBC which broadcast the programme, but
we will make it very clear to all complainants if they are not satisfied with
the responses they get from there that they have recourse to the Governors'
Complaints Committee, and, indeed, if the complaint is on a matter of taste and
decency, as opposed to impartiality, they can also, as Michael said, go to
Ofcom.
Q42 Chairman: But
just to be absolutely clear, you reject entirely these complaints?
Mr Thompson: I believe that the interview as
broadcast was acceptable, yes.
Chairman: Rosemary McKenna?
Rosemary McKenna: I do not want to get into internal
Conservative Party politics!
Chairman: It was one of your colleagues who raised
it!
Q43 Rosemary
McKenna: Can I just say that I was delighted to hear what you said
about the improvement and hoping to put additional money into children's
programming. I am just back from a
weekend in Tobermory with my granddaughter, who thoroughly enjoyed finding all
the Ballamory houses, and it was a
wonderful educational experience for her.
I am putting in a bid for another round of Ballamory programmes, but apart from that are you planning more
live children's on CBeebies because I think it is an excellent programme for
children? Will that be part of your
proposals?
Mr Thompson: This is really what this part of the
bid, the £236 million (which is about £46 million a year or just under £1
million a week) is intended to try and mean that we can offer more live
programming on CBeebies and CBBC, that we can do a bit more drama and
entertainment but also more factual programming which we make around the UK but
with a significant contribution from BBC Scotland. I was Director of Television at the BBC when we launched these
two channels. We launched them and, to
be honest, they are probably, of all our digital services, the ones that the
public most quickly started using and thanking us for, but they were launched
with what, by anyone's standards, were tiny budgets for origination and for
making new programmes, so this part of the bid is intended to mean that we can
make more. This is a good example. People sometimes say what would happen if
the BBC does not get the money it has asked for. Being able to make more children's programmes is one of the
things we want to do and clearly if we get a lower licence fee settlement, it
is one of the things that we would have to look at.
Mr Grade: The feedback that the Governors get
from their discussions with fee payers is that the licence fee payers hugely
value dedicated children's services that are (a) free of advertisements and (b)
free of wall-to-wall violent imported cartoons.
Q44 Rosemary
McKenna: The free of advertising bit is very, very important to
parents of young children. Can I move
back to the licence bid and talk about the £1.4 billion required to cover an
increase in "base costs" or super-inflation.
How was that figure arrived at and what is driving that bid?
Ms Patel: Again, it helps to look at these
figures on an annual basis. On an annual
basis, we think our costs will rise above inflation by about £35 million a
year. Half of that is due to staff
costs, but our growth in staff costs is in line with the average growth of the
economy but above inflation for people in the knowledge sector and the media
sector. The other 25% is due to
independent productions, where again the same underlying issues apply. There is a scarcity of supply of talent and
creative talent and as the independent sector will get more commissions from
the BBC under the Window of Creative Competition, we think their buying power
will increase and they will be more attractive to talent, so again we believe
there will be super-inflation there.
The remaining25 % is on key talent, on programme acquisition and a
certain amount of source rights. The
important point to note is that whilst we have super-inflation and we incur it,
we absolutely cover it by making productivity and efficiency gains so that we
can pay for that super-inflation ourselves.
That is a key point to understand on that. In looking at the BBC's requirement overall, 70% of the costed
requirement can be funded from efficiency, from growth in the licence fee, from
inflation and from commercial cash flows improving. If you take the content spend on our core channels - BBC One, BBC
Two, BBC Three and BBC Four and the radio networks, excluding the children's
channels - content spend will stay flat broadly in real terms because
efficiencies will pay for better quality on screen.
Q45 Rosemary
McKenna: We all agree that we want real quality from the BBC and I
think this last year has shown particular quality, with Bleak House and sports coverage in general but certainly the World
Cup and Wimbledon, but alongside what you see as quality, there are real
concerns among people - and I have had correspondence about it - as to what
some people perceive as exorbitant salary increases?
Mr Thompson: Just so I understand, in particular
in terms of on-screen and on-air talent?
Q46 Rosemary
McKenna: No, in terms of internal salary increases within the
BBC. That has been raised by several
people.
Mr Grade: If this is a remuneration issue I think
I ought to answer.
Mr Thompson: Let Zarin start off talking about
staff costs at large and then if you want to answer about senior executive pay,
Michael is your man.
Ms Patel: Staff costs across the BBC account for
about one-third of our costs, so it is a significant item of spend for us. Our policy on pay for content staff is that
we pay just under the median, about 97% of the median salary, and for
professional services and support staff about 98%. In terms of the annual growth in the pay bill we try and limit
that to just above inflation, and that again is in line with what is happening
to average earnings growth in the economy.
We have a particular issue around knowledge workers and workers in the
media sector where, as I said before, there is a dearth of talent and
availability. That is on the generality
of staff costs. If you take talent
costs, as Mark said before, outstanding talent is scarce but we have the
Jonathan Ross type issues in the very, very top sector, not in the generality
of our talent. What we do there is we
try and limit increases to inflation.
Where there are increases above inflation they are subject to fairly
rigorous scrutiny. What we can offer
talent is the volume and range. We can
nurture talent and bring it on and we can give them more freedom to be creative
and therefore we are able to afford it.
Mr Thompson: If I can just emphasise, we believe
that we have been pretty successful over the last year in limiting the amount
of money that the BBC spends on its staff, both by reducing the number of
people we employ - and we are in the middle of a very significant exercise in
reducing the number of jobs in the BBC - but also, where we can, in changing
the mix of employment so we have got a higher proportion of staff working on
particular jobs at rather lower points of seniority than in the past. We believe that we have had a very
significant success over the last couple of years in trying to control these
costs and we intend to go on trying to do that. This is quite difficult and, understandably, it is an area which
for trade unions and others, for reasons I entirely understand, is very
difficult. You will have seen in the
last few days again our trade unions proposing a ballot on strike action, with
pay as one of the issues, but I am quite clear that if the BBC is to achieve
what we believe we need to achieve, and we talked about quality content, but if
you look at what the BBC is being asked to do and our plans for the next seven
years, that we have to look at these issues and have to find ways of holding
the amount of the licence fee we spend on staff, holding it down and where we
can reducing it.
Q47 Chairman:
Does not that apply as much to the Executive Board as to the rest of
the staff?
Mr Grade: I think the whole issue of senior
executive pay requires a degree of context.
The BBC's pay policy is the same for everybody inside the BBC, which is
to pay at or around the market median.
These figures are calculated by the Pay Consulting Group who specialise
in analysing pay rates across various sectors and they advise the Governors
Remuneration Committee. We have been
very clear and very transparent about what our pay policy is and our pay policy
is to pay at or around the market median at all levels inside the BBC. Two years ago the Remuneration Committee was
advised, and our Analysis Board, that the pay rates of senior executives of the
BBC had, on average, fallen significantly behind the market median and indeed
behind the market median by comparison with the rest of the BBC, comparatively
speaking. That is to say it was around
15% below the market median. We
announced at the publication of the Annual Report last year that our policy was
to pay the market median. We made that
very clear. We made it clear that the
senior executives had fallen behind and that we were going to redress this
anomaly across two years. We made the
first adjustment last year and we made the second adjustment this year. Nobody questioned either at this Committee
or publicly or in any way, shape or form that the Governors had not struck the
right balance between running a public service in a market-place and applying
the median principle to pay. The
adjustments that you see in this year's Annual Report to the senior executives
brings them to at or around the market median.
In fact, on the latest data, and
these numbers move all the time, on basic pay the senior executives are on
average 4.5% above the market median.
If you add the bonus to it, they are still 20% below the market
median. So I think our pay policy is
consistent and it is transparent. The
fact remains that the BBC is going through an enormous period of change. It is perhaps belatedly so, given what has
gone on in the private sector of broadcasting organisations over the last five
years or so. The BBC has finally faced
up to the fact that it has been grossly inefficient. It has set about a task of implementing value-for-money savings
that will result at the end of a three-year process in £355 million cash
savings which will be reinvested in services.
It is a very, very difficult time for the BBC. It is difficult for the staff because they are having to deal with
not just a reduction in staff numbers but transformational ways of
working. At the same time they are
required to improve the quality of the services that they are delivering for
the licence fee payers. That takes
leadership and it takes leadership of the highest quality throughout the
BBC. We have to be able to attract and
retain leaders who can carry out this programme. We saw this morning in the public sector a severe criticism in
another area of the public sector where the leadership was in question in terms
of transformational change and so on.
We are not going to allow that to happen. People understand when they work for the BBC that they work at a
discount to the market rate. Everybody
at the BBC understands that. Most of
the talent, if not all the talent understands that when you work for the BBC,
you work at a discount. It is a public
sector organisation, it is public money.
The numbers are large but they are not large by comparison with what
goes on in the private sector. We are
well below the private sector.
Q48 Rosemary
McKenna: I would like to ask Jeremy on exactly that point. Jeremy, you have vast experience in business
and finance in the private sector. As a
member of the Board, are you satisfied with the bid and all the processes that
take place in that bidding process?
Mr Peat: I am not a member of the Remuneration
Committee where the detailed work is undertaken, but the suggestions and the
proposals from the Remuneration Committee come to the full Board. I personally am satisfied that the process
that has been set up provides the data and information to enable the Governors
to be sure that the proposals that come forward fit both with the policy that
Michael has set out and with the data and information that has been professionally
put together by the Heye Group, looked at carefully by our advisers where
appropriate within the Governance Unit, so we are provided with full and proper
advice to make sure we are implementing the policy that Michael has described. The other point I would note is that at the
same time there has been a move to reduce the bonus potential of those on the
Executive Board substantially, which the Governors believed was appropriate,
and more appropriate on the level of bonus potential that is now available for
a publicly funded organisation. So the
overall balance, in my view, is sound and I certainly believe that it was
appropriately examined by the Board.
Rosemary McKenna:
Thank you.
Q49 Philip
Davies: Just on this point though, you compare it with the private
sector; is that a reasonable comparison?
In the commercial broadcasting sector there is fierce competition,
people have got to earn revenues, they have got to earn advertising revenues. The BBC is completely immune to many of
those commercial pressures.
Mr Grade: That is why the pay rates are below the
top rate.
Q50 Philip
Davies: When you are doing this comparison who are you comparing
with and why do you think they are a fair comparison, when the BBC is in this
semi bubble of a privileged position in the market?
Mr Grade: Because that is the market-place in
which the talent operates. The last
four Chief Executives of Channel Four have been recruited from the BBC, myself
included. That is the market in which
the talent operates, so we look at that market. We also look at the public sector and there is a Chief Executive
in the public sector earning a lot more than the Director General.
Q51 Philip Davies: But not many.
Mr Grade: I only know of one.
Q52 Janet Anderson: Michael Grade, you said
earlier that it was very important to retain public support for the licence
fee, and I would agree with you. I hear
what you say about the market median but to my constituents in Rossendale and
Darwen these are very, very big figures indeed and they do find it very difficult
to accept. Do you think this will help
or hinder retaining public support for the licence fee?
Mr Grade: I think if the matter was presented
fairly, the public would understand that it is a privilege to work for the
BBC. Everybody who works for the BBC
understands that. That is why people
who work for the BBC are prepared to work for less than they could easily
command in the private sector. I think
everybody understands that, although the numbers are high because that is the
nature of the media and there is a lot of money in media and intense
competition and so on, which drives the price up. I think if everybody understood that and the message got out,
perhaps from here, that people do work for a considerable discount inside the
BBC to what they could earn, I think people would understand. They may not like the fact that somebody
running a department of the BBC can earn this kind of money, but they could
earn an awful lot more and they choose not to.
Q53 Janet
Anderson: As Philip Davies says, you do have the comfort of the
licence fee. If you did not have that
and you had to operate more as a commercial operation, then maybe your
Executive Board could earn even more.
Mr Grade: That is the justification. If you take the other "public sector broadcaster",
namely Channel 4, which has to earn its own revenue, salary levels there are
higher than the BBC's. That is because
although they are a public sector company, nevertheless there is a bottom line
and they are rewarded ---
Q54 Chairman:
The senior executives of
Channel 4 are not paid more than the BBC. I had a look at the Annual Report before I came down
and they are actually below in many cases.
Mr Grade: I am not sure they are, Chairman. If you start with the Chief Executive of
Channel 4 ---
Q55 Chairman:
It is an embarrassing subject to get into but if we do start with
the Chief Executive, the Chief Executive is below.
Mr Grade: I disagree, Chairman.
Q56 Chairman:
I actually have it with me.
The Chief Executive's salary is 500 ---
Mr Grade: £416,000 Chairman. £416,000 and his bonus was "£270,000 of
which he deferred £150,000 into his long-term incentive scheme, to which he was
entitled, but he chose to defer it into his long-term incentive scheme, which
makes 686 against 609 for the Director General of the BBC. It is a matter of record.
Mr Thompson: I am happy to add, I was previously
Chief Executive of Channel 4 so I am fairly familiar with the particular
comparisons. I was very clear that
although Channel 4 is a public corporation, just as the BBC is, and although
most people would say it is a rather smaller broadcaster and the responsibility
of the Chief Executive is somewhat lower, nonetheless, I absolutely recognised
and also accepted that in moving from Channel 4 to the BBC my earnings potential
was going to be lower and was going to be constrained. Of course, there is always a debate about
how much more constrained should it be but, again, I am not sure the public
understand just how stark the difference is, particularly in the higher and more
senior jobs between the commercial sector and the BBC. I do not know if the Chairman has ITV's
Annual Report but the Chief Executive of ITV earns three times what the
Director General of the BBC earns.
Q57 Chairman:
Maybe his job is slightly less secure.
Mr Thompson: If I may come back to a point that
Mr Davies made, actually if you look at the history of previous people to
occupy my post, you will find it is not a particularly secure one. I think the current run rate is 50% who have
been in various ways despatched rather than gone of their own accord. The comfort and security you are talking
about does not always feel like it when you are sitting in my chair.
Mr Peat: I do not think anyone should
underestimate the challenges that the Director-General faces. Having sat and watched them for the last 18
months, they are not insignificant.
Q58 Adam
Price: I think it is an extraordinary line of argument that we heard
from Mr Grade there that the public sector in general should try and ape the
hyper-inflation that we see in private sector salaries. It would be interesting to see if Mr Peat
thinks, for instance, we should pay the Governor of the Bank of England a
similar salary to the Chief Executive of HSBC.
It is not sustainable for the public sector. It would bankrupt the public sector and we have to, of course,
emphasise that public service clearly creates a wholly different context. When we are talking about the
super-inflation in the independent sector, who is driving the super-inflation
in the independent sector? It is
taxpayers' money that the BBC are putting into the independent sector. Are you not creating a rod for your own back
in promoting this hyper-inflation in the media sector?
Mr Grade: I do not recognise that as my argument
which you characterised in your opening few sentences. The point I am trying to make, obviously
with little success, is that people do work for less for the privilege of
working for the BBC. They do work at a
discount to the market. Nevertheless, the Governors of the BBC (and in future
the Trust) have to balance retaining great talent working in the public sector
but operating in a very competitive and overheated market. The competition in the private sector is
incredibly fierce. There are people
fighting for survival out there and flashing cheque books for talent that the
BBC either in an executive capacity has grown itself or indeed on-screen talent
that the BBC has taken from obscurity and turned into household names. It is certainly not the BBC in my
experience, with some knowledge of these things that is fueling the inflation,
not at all. Let me be very, very clear,
I will say it one more time: people work at the BBC for less money than they
could command in the private sector.
There is no question about that and that is as it should be.
Adam Price: Long may it remain so.
Chairman: Moving on, Helen Southworth?
Q59 Helen
Southworth: Can I ask you
about your plans to increase the sense of connection between the BBC and its
audiences. You are seeking an
additional £641 million for "new local investment". What are the specific proposals that you have got for that money?
Mr Thompson: If you will indulge me I will go
through the list on the £641 million systematically, and again I am very happy
to provide this information in written form afterwards for the Clerks. A significant part of it, over £300 million,
is around the specific out-of-London project in Greater Manchester and Salford,
as you know, is now the preferred bidder.
We have also got a proposal for local TV. We have been running a limited pilot which will come to an end
shortly in the West Midlands, a full roll-out of that. This is the idea of effectively ten minutes
of TV or audiovisual news to go alongside local radio and our local websites to
enrich the websites and also potentially deliver by digital satellite and if
possible by other means, which would enable us to make our local offering in
England multi-media but would also enable us to offer for the first time a
layer of regional coverage in Scotland, Wales and Northern Ireland. That is a good example of what the Chairman
was talking about earlier. That is an
example of a service which will definitely need a public value test in due
course if it becomes a proposal from the management. We want to spend £49 million filling in gaps in our current local
radio provision. We know that in
Cheshire, Dorset, Somerset and we believe also in Bradford, there is quite
strong demand for local radio. Our
current map of local radio does not yet achieve that. We believe that the pattern of open centres and so-called digital
buses that the BBC launched - and I was involved in its launch some years ago -
has been very successful in driving understanding amongst the public about
digital and therefore take-up of digital media. We want to extend that and spend about £5 million a year, about
£29 million over the period on that. We
want to launch a new television region in England around Milton Keynes. We have done a lot of work over the last
five years improving our coverage to the very large population centres in the
greater South East of England, launching a new region in Kent and delivering a
sub-opt (so-called) a brief television news service as part of the 6.30
programme from Oxford. That has enabled
us to get our London programmes to be more relevant to people broadly within
the M25. North of London there is now
in central England a significant and fast-growing population centre around
Cambridge and Milton Keynes which does not really look to London or Norwich,
and we would like to create a new television region there. It would be about £10 million but £39
million over the period to create that.
And finally, we would like to make local radio available on digital
satellite. This will enable people to
listen to their local radio via their television even if they were not in their
own region. That will cost £20 million
over the period. So it is a range of
measures over and above some other things we are doing. One of the things we are dong which does not
require more money is shifting network production out of London to the rest of
England and out of England to Scotland, Wales and Northern Ireland. There are some things we can do about
improving our relevance and our immediacy to audiences around the UK which we
can do over and above the money in this bid.
Q60 Helen
Southworth: The establishment of a cutting edge, low-cost digital
working environment in Manchester.
Mr Thompson: Sounds good, does it not!
Q61 Helen
Southworth: That is of very, very considerable interest right the
way across the north but the other regions as well. Can you expand on your commitment to making that happen?
Mr Grade: Should I explain the constitutional
position as we have it presently. The
Governors have at initial stages approved, in principle, the idea of investment
in the North West to follow and to give the English regions a bit of a catch-up
given the rate of investment that has gone into Scotland, Wales and Northern
Ireland over the last few years, and not before time. We have approved that in principle. There was then serious research into finding a site and putting a
plan together. We are now at the point
where Salford has been approved by the Board of Governors as the preferred
bidder. The Executive is now able to
nail down finally its business plan for moving to the North West now that it
has an actual site and a reality which it can cost. That plan will then be scrutinised by the Governors, with help
from Deloittes, and a final business plan will be arrived at. The Governors then have two decisions to
make. Firstly, does that represent
value for money? That is the first
decision. Can we justify spending that
amount of money, whatever it is, on an investment in the North West? If we decide and we can demonstrate that it
is value for money, the last decision is can we afford it? That process will hopefully take place over
the next few months. The final decision
will obviously have to depend on the licence fee settlement because you cannot
judge whether something is affordable until you know how much money you have
got.
Q62 Helen
Southworth: It seems absolute common sense that an establishment
within the North West region is going to be far better value for money than an
establishment within London. What are
the issues about? Is it not common
sense? Are there not going to be London
premises released?
Mr Grade: Of course and there is a detailed
review going on presently of if we were able to make the Salford move what are
the savings on the London property portfolio and the general property portfolio
of the BBC? That is work that is now
underway which the Governors have asked for.
It is all part of the dynamics of whether this is affordable. Is this value for money? Obviously it would release a number of
properties in central London.
Q63 Helen
Southworth: One of the things I was touching on there is something
that I am sure is very familiar to you, that Salford is in many ways a
disadvantaged community and these things are reflected in such things as
property values, but is that not also part of the reason why the BBC has an
opportunity here to reach out to disadvantaged communities; it has a corporate
social responsibility?
Mr Grade: It is a huge opportunity and I do not
want my note of caution to be interpreted as cold feet over this at all, but we
have a responsibility for the licence fee payers' money and to ensure that it
is spent wisely, and we are not yet at a stage where we can honestly sign that
off and say that we believe this is value for money and that we cannot afford
not to do it, which is the position that I think all the Governors would like
to get to. We are not at that position
yet because we do not have final business plan because we have only just
selected the site.
Mr Peat: If I could add something, I think the
complexity of the project and its full ramifications again should not be
underestimated. It is not just the
implications for property; it is the implications for staff and what changes
are going to take place. That is why it
is appropriate to have this period of exclusivity when the Salford option can
be assessed in full with the assessment also being added to by the work that
Deloittes will undertake for the Governors.
So the Governors will be in a position to look at all the ramifications
and come to a reasoned view on value for money. This is not something that is straightforward. It is not just a matter of looking at the
financial cost of the new building and its operation. It is a very complex set of interactions which do need to be
looked at extremely carefully.
Mr Thompson: I am not allowed to be enthusiastic
about this project but I think it is a fantastic opportunity potentially. One of the reasons that Salford is the
preferred bidder is because of the vision that they brought to the table. If you like, people sometimes say why did
this project begin costing X and end up costing Y? When I arrived at the BBC I inherited a great vision for the BBC
in the North West but that was very much on its own. What has happened is we found in working with the bidders, in
particular working with Salford, a much more collaborative approach to this
where the BBC is part of the story and potentially, hopefully, a bit of a
beacon which brings other people and other parts of the creative industries in as
well, but where the thing is achieved in partnership with key local
stakeholders - the North West Development Agency, Salford itself of course,
other broadcaster facilities and other providers - with a shared goal of
creating a "media city" which potentially could be a magnet for investment and
for the building of the creative and service sector not just in Greater
Manchester but in much of the North West and, I hope, with some effects in the
rest of the North of England. What I
would also want to say is I think it is quite important that as we go forward
that out of London does not just mean what we do in Greater Manchester but that
we think hard about what the opportunities are for improving network production
in the North and in the North East as well.
This needs to be part of a bigger story. I think in the long run we will deliver programming in a new way
and at a lower cost than we could achieve in London. Over the period of this licence fee, the transitional costs and
the costs of achieving it mean that although the cost has come down because of
the solution that we have found, it will still cost excess money, as it were,
over this licence fee period.
Q64 Helen
Southworth: The opportunity for stimulating creativity and cultural
excellence is available to you, and I think one of the key points right across
the North West region is indeed the opportunity to develop our skills and our
creativity, the assets that we have got there that need this pivotal
decision.
Mr Thompson: This is a part of England that is
full of talent and it has got a fantastic track record. To that extent no-one gives lie to the
suggestion that the BBC has discovered or found creative talent in the north
and particularly in the North West.
Some of the best programmes ever made in television were made in the
North West. In its heyday Granada and
indeed the BBC working in the North created some fantastic output. The reason I am so straightforwardly enthusiastic
about this - recognising of course that it has got to pass these hurdles before
it can go ahead and it needs to be properly and rigorously tested - is that I
believe over time it will change the way the BBC is considered by our licence
payers in the north. I do not want to
claim this is going to happen overnight but when you start routinely expecting
to see children's programmes with audiences which come from the north and
presenters which come from the north, the pride I hope people will take in what
is being made in Salford and other centres the BBC has got in the north will
slightly change the terms of the debate in terms of what kind of institution
and what kind of service the BBC is and what kind of service it provides for
the British public.
Q65 Helen
Southworth: Can I ask you a question about involvement with the
independent sector. Within the Nations
and Regions part of the Annual Report
you have referred to your aim that by the end of the next Charter period the
BBC plans to spend more than £1 billion a year on programmes made outside
London which is going to increase by more than a third. How much of that will be in the independent
sector?
Ms Patel: At
least 25% because that is the target and anywhere between 25% and 50% depending
on how the Window of Creative Competition will work.
Q66 Helen
Southworth: Are you going to specifically split the target for the
outside London independent sector?
Mr Thompson: I think that the modelling we have
done would suggest that the current overall split in the Annual Report between
in-house and independent is 31% independent; the balance in-house. I would expect the spend mix to favour the
independent sector more, typically. Do
you see what I mean? I think the mixture
of in-house and indie will be slightly more towards the independent sector
outside London than in London and I expect that trend to continue. The proportion of BBC commissioned spend
with the independents has grown somewhat over the last few years. If you recall, it is not many years ago that
the BBC failed to achieve the statutory 25%.
It is now comfortably over 30%.
We must see how the Window of Creative Competition develops. I not know what the future proportions are
going to be - and I should not know because this is not meant to be a managed
economy, it is meant to be a meritocracy where the best ideas get through - but
all of our modelling would suggest that the balance will be slightly more
towards the independent sector outside London than it is in London.
Q67 Adam
Price: You note in the
Annual Report on audiences that in network news coverage the University of
Aberdeen found that in the period that they studied only 2% of network news
stories came from Scotland, and I suspect the figure for Wales was even
less. Do you think it is acceptable
that Wales and Scotland, which have 15% of the UK population, have such a tiny
proportion of network news stories?
Mr Thompson: No, our belief is that overall our
track record post-devolution in covering the UK is a good one and, as you know,
both BBC network news and indeed our News
Hour including Wales Today in
Wales is one of the highest-rated news programmes anywhere in the UK. Network news particularly and Wales Today perform very well in
Wales. I believe that our coverage both
of stories in Wales, Scotland and Northern Ireland but also our attempt to try
and cover, as it were, UK stories but sometimes reflecting on either
differences between the arrangements in different parts of the United Kingdom
or simply to take examples drawn from the whole of the UK, England and the
nations, is pretty good. I also believe
that our track record in terms of accuracy, understanding the jurisdictions and
where different things apply (in different areas of social policy for example)
across the UK is pretty good, but I would be the first to say where we can we
should make it better. Where we can
reflect the lives of every part of the UK, of course to include Scotland and
Wales, better, we should do so.
Q68 Adam
Price: Will you give a
commitment to increase that 3% because it is an absolutely appalling figure,
surely? Why are we being served up as
licence fee payers in Wales and Scotland a constant diet of stories about
English health and education policy that has absolutely no relevance to us in
Wales and Scotland? Either give us our
own 6 o'clock service in Wales and Scotland or at the very least ensure that
there is a higher proportion of coverage of news stories on Wales and Scotland
on network news.
Mr Thompson: I think you have to be very careful
with the numbers. A very large
proportion of news content at the moment is absolutely appropriately and
properly about international events.
When we cover an earthquake in Pakistan that is a percentage of our news
figures. I do not think you can take the
figures which are about total news and simply apply them. If you are talking about our coverage of
home policy, I believe the percentages will be much higher but what I am
prepared to do of course is to go back and talk to my colleagues in news, put
the point you made to me and we will discuss it.
Mr Peat: As the National Governor for Scotland,
obviously this is the type of topic that I discuss regularly with the
Broadcasting Council for Scotland and with licence fee payers in Scotland and
indeed the Governor for Wales and the Governor for Northern Ireland and the
Governor for the English Regions. I
would emphasise two points from what Mark Thompson has told you as being
exceptionally important, in my view.
One is the accuracy of reporting on devolved issues. I do not think there is anything that
aggravates licence fee payers in Wales and Scotland more than inappropriate
reporting of policies without the accurate description of which nation or set
of nations those policies apply to. I
think that is a first requirement for the BBC and news reporting to get that
accuracy. The second requirement, in
the devolved society within which we now all live, is to attempt wherever
appropriate to enrich news reporting by bringing in lessons learned or policies
under consideration from the different nations, so when a story is being told
that may start with an issue of health in England, if there are interesting
aspects of equivalent policies in Scotland or elsewhere which can be brought in
to help develop a news story to add value to that news story, then I think that
is thoroughly appropriate. I have heard
and seen some very good examples recently on smoking bans, on licensing laws
and the like where that is happening more and more. I am delighted that the BBC Executive is developing a module for
all news staff on reporting within a devolved environment which will be rolled
out to all BBC news staff. I think it
is long overdue that we make sure that all our news staff are fully
understanding of the devolved society in which we operate, so that will help to
add to the accuracy and to the enriching that is possible. Also with the number of channels that are
now open, with News 24, with the web broadcasting, the opportunity to get that
broader story across in so many ways is there.
It is something that I, along with the other new National Trustees, will
continue to watch and the audience councils across the UK will, of course,
continue to watch and we will want to see full accuracy, we will want to see
more and more enriching of stories and that has to be appropriate within the
society in which we all live.
Adam Price: Thank you.
Chairman: Alan Keen?
Q69 Alan
Keen: I sometimes feel that we should look at some of the more
boring aspects of this, but I will only be very brief as there are a lot of
important things to come to yet. You
are changing the system of assessing overheads against content. There is a full report on it and it looks as
if you are intending to drop that in future.
Ms Patel: When we first
set the current target of content/non-content, our intention was very much to
focus on one single figure so the whole organisation was focused behind
reducing overheads, and we made significant progress, but going forward and as
part of the value-for-money programme we are looking at some of our
infrastructure and support costs - for example, property, technology, finance,
HR, marketing - and say who is best able to influence those. If you take property, a programme maker on
the ground cannot really influence the cost of property because they are big
infrastructure issues so we are going to centrally manage a lot more of these
infrastructure and support costs so that we can standardise processes across
the place. I think that requires a
slightly different measure. What we are
going to do is measure in a more granular way and three things will be
measured. First of all, how do we
utilise the assets? How efficient is
the underlying process? For example, in
finance, how quickly do we pay supplier invoices compared to the best in the
market place? The third is head count
and the fourth is cost. So there will
be a much more granular method of reporting, much more ability to benchmark
against best practice, so that you can see the cost across the BBC rather than
seeing it fully absorbed in programmes.
That is a boring accountant's answer to your question.
Mr Thompson: If I could interject. I would not want to suggest it was a bad
idea a few years ago to focus on this headline number. I think there was a moment where actually
saying the headline number should come down, let us focus on getting it down,
was probably the right thing to do. We
are now at the point of getting to the next stage, it is better to take off
individual cost areas, benchmark them and try and find particular ways of
reducing them. In a sense, it is the
end of one chapter and the start of another one. It does not mean that what was done was bad; at the time it was
probably the right thing to do.
Q70 Alan
Keen: Am I right in saying that really because the BBC is a
high-profile public body people like us ask questions about headline figures,
rather than a commercial company which would be cross-examined on that basis of
them looking sensibly at their costs all over the place without trying to
impress anyone with them.
Mr Grade: It is very important in the BBC that
there is an on-going incentive to efficiency.
It does not have a bottom line.
There is no profit bottom line return on capital, the traditional means
of measuring the health of the business.
It is very important therefore that the incentive to efficiency is built
into the BBC's business plan. It is
built into the licence fee bid and that will be subject to considerable
scrutiny. Once that number is
finalised, I have asked on behalf of the Trust in future that the NAO come in
and measure our performance against that efficiency target on an annual basis.
Chairman: Helen Southworth?
Q71 Helen
Southworth: Are you satisfied when you are looking at the
willingness to pay tests for the licence fee settlement that your methodology
was sound enough?
Mr Peat: If I could just make a first comment on
that. I think that what the Governors
wanted was, again, an independent view on this area and one that was as
up-to-date as it could be, so we made publicly available an independent report
by Professor Barwise about the public's opinion of the BBC licence fee bid and
its implications for willingness to pay.
I think the two conclusions that I took very positively from Professor
Barwise's work were first the more customers knew about the BBC and the BBC's
proposed services the more positive their attitude. That was very welcome.
Secondly, when asked to think about and if really forced to choose
between paying the licence fee and losing BBC services most licence fee payers
would, if they had to, pay substantially more than the current £10 a month for
the existing BBC. There is a great deal
more detail in the work. We got this
independent assessment of all the elements of willingness to pay which had been
undertaken for the Executive and for the Governors and we put into the public
domain the report that Professor Barwise, an acknowledged expert in this area,
provided to us.
Q72 Helen
Southworth: Were people given the option of having a lower licence
fee and a reduction in services?
Mr Grade: The objective was two-fold. Firstly, it was to test the research that
the management had done that accompanied the original bid but, more
importantly, it was to test the public response in terms of their willingness
to pay, once they knew what it was, once the bid was published; what it was they
were being offered, were they willing to pay.
I understand from last night's excellent debate that the Department is
conducting its own willingness to pay research too as part of the licence fee
discussions so there will be further research available on this topic.
Mr Thompson: I think the answer to your specific
question is that in the Barwise methodology the respondents were given the
choice of losing services rather than paying a licence fee or paying a bigger
licence fee, so the option of paying less was, I believe, put to them.
Q73 Chairman:
Are you not slightly worried, going back to the point about targeted
help, that that is going to represent a significant increase in the licence
fee? It may actually affect willingness
to pay. It may jeopardise the BBC
licence fee public support because you are being expected to meet costs which
are central to the BBC.
Mr Grade: If that were the case then we would
object quite strongly and, as I said in my earlier remarks, we set two
conditions for supporting the use of the licence fee for targeted help. One was that we did not wish to do so at the
cost of reducing existing services that licence fee payers expect; and
secondly, we said that the cost of it would not be such that it would bring the
licence fee into disrepute. If it did I
think the trustees or indeed the present Board of Governors would object very
strongly.
Mr Peat: It is clear from Professor Barwise's
work that people are more evenly divided when asked about a licence fee
supplement to pay for this targeted help.
It clearly is an issue.
Q74 Chairman:
You also referred a little earlier to inviting the National Audit
Office in to examine and make sure that you are providing efficiency and value
for money. You will have heard the
continuing demands from Members of Parliament that the NAO be given full,
unfettered access. Are you still
unwilling to allow that?
Mr Grade: There is a serious issue of principle
here which is that the independence of the BBC is jealously guarded on behalf
of the licence fee payers. In every
piece of research, not least the most recent research which the Department
itself did in the run-up to the Green Paper, the clear message from the licence
fee payers is that they want a very independent BBC. The BBC has always resisted the proposition that you have
espoused, for the very reason that there is a risk that it could lead to
political interference in the running of the BBC. That is straightforwardly the issue and I think we will always
resist it. We are very happy to work
with the NAO and we value greatly the projects that we do together. In fact, I was very happy and it was the
Board's suggestion, that the issue of efficiency going forward is such a
crucial part of the bid. 70% of the new
proposals in the published bid are to be funded out of efficiency savings. We cannot afford to slip up in our delivery
of those efficiencies. It seemed to us
as a Board that the right people to come in and look retrospectively each year
at how we have performed against that efficiency so there is no
misunderstanding is the NAO. We were
happy to invite them in on that basis.
Q75 Rosemary
McKenna: Can we move on now to the new services and the public value
tests to be applied. It is still
unclear as to how many of the new services will qualify for the conduct of the
public value and market impact tests.
Have you made any further progress on deciding which pilots will have
public value tests performed and which will subsequently be defined as new services
with individual service licences?
Mr Grade: It will be for the Trust to determine
when a public value test is required, but it is pretty well laid out in the
White Paper, the Charter and Agreement that for new services or for significant
changes to existing services we must apply the public value test. I think it is pretty straightforward. I suspect the rule will be if in doubt you
do a public value test. It is very, very
important in the early years of the Trust, after all this upheaval and
fundamental change, that the BBC wins the trust and confidence of the private
sector with which we share this media sector.
It is very, very important that we win their confidence and trust. That will mean that if we are ever in doubt
we will certainly go for a public value test and it will be very transparent
and the judgments that the Trust makes at the end of that full process will be
published and will be evidence based.
Q76 Rosemary
McKenna: And if, say, Ofcom disagree with you, what is the process
then that the BBC Trust goes through?
Mr Grade: In the unlikely event (but it is
possible I grant you) that there is a real disagreement between the Trust and
Ofcom over the interpretation of the market impact assessment, I think the
Trust would have to have some pretty overwhelming arguments to, as it were, not
overrule Ofcom but to ignore Ofcom's market impact assessment. The market impact assessment will be weighed
against the weight of the public value created. The other side of the balance sheet is the public value
created. Undoubtedly, there will be
some difficult calls. You could see a
situation where in legal terms it is 50/50 and the Trust will have to make a
judgment, but the judgment will be transparent, the private sector will have
been fully consulted, a market impact assessment will have been gone through,
and I have no doubt that the Executive is going to be very disappointed on
occasions where we feel in the end we have to make a fine judgment. Hopefully, in most cases the judgment will
be very clear but in those cases which are fine judgments, I think the Trust
will weigh very heavily its responsibility to licence fee payers who enjoy not
just the BBC's services but the wide range of choice that is available to them
as licence fee payers from the private sector of the media. They are consumers, they are not just
licence fee payers; they enjoy the plurality.
We have a responsibility not just to them as licence fee payers but to
the individuals not to interfere in any way or put at risk the choice that they
are able to enjoy. That is a
significant change in the outlook of the governance of the BBC, that
recognition of the licence fee payer as a consumer of a wide range of media is
a significant change, and we have to take that into account and that will weigh
most heavily with the Trust.
Q77 Rosemary
McKenna: You referred to the conflict between the private sector and
yourselves and how important it was to establish a better relationship.
Mr Grade: Absolutely.
Q78 Rosemary
McKenna: I think a bit of work has been done already. During the consultation process on the BBC
Charter, that was proven by the numbers of commercial media who came along and
said yes, there had to be a BBC, but to take that forward, what is the
consultation process with the private sector, with the commercial sector? Is there a consultation process and what is
it?
Mr Grade: There is a joint steering committee of
Ofcom and the BBC who will set out the terms of reference for the market impact
assessment. Ofcom themselves will do
the work and produce the market impact assessment and it will be their
responsibility on the market impact assessment to consult and take evidence
from the private sector or any stakeholders involved in what it is the BBC is
proposing.
Mr Peat: If I may just add, just to re-emphasise,
at the end of the day we are going to be talking about a judgment call. We are not going to be talking about nice,
neat pound signs in a cost-benefit analysis.
We are talking about judgment. I
think it is hugely important that the terms of reference for any study are set
out in such a way that one can acquire the information on the public value
assessment and undertake the market impact assessment in such a way that the
best informed judgment can be taken, and throughout the process I think that
the Trust will wish, as I am sure Ofcom will, that one has the highest level of
both transparency and consultation so that the judgment is made on an informed
basis and seen so to be made.
Mr Grade: Two quick points, if I may. The Trust will of course consult widely on
the whole concept of the public value test once we have got the mechanics of it
bedded down. We will consult widely
before we actually get into it as a Trust.
Mr Peat: We have already considerably consulted.
Mr Grade: But I think that will continue --- and
I have lost my second point.
Mr Thompson: If I could very very briefly comment
on a management point while the second point re-emerges. It is also worth saying from the way we are
trying to approach the future that where we can we would like to forge partnerships
with colleagues in the commercial sector to achieve the BBC's public
purposes. I recognise this is not
always possible and sometimes there will a set-to about whether the BBC should
do something or not. For example, as we
think about this local TV idea, there has been some very vocal scepticism
expressed by local and regional newspapers, as it were, at the level of
national organisation. On the ground,
we have been trying to work and have been working rather effectively with
individual local newspapers and one or two newspaper groups. Certainly in my vision of how that local TV
project will work in the future, I can see significant investment into
journalism in the local and regional newspaper sector, in cross-training and
linking from our sites to local newspaper sites, and all the rest of it. We believe that where we can forge effective
partnerships and where we can help in a broader sense grow a market, that is
much better than the BBC thinking it needs to be entirely on one side and
entirely separate. There are editorial
issues in relation to that, but whether you are talking about PACT and the
independent producers or whether you are talking about other media players like
local newspapers, I would like to see a future where there is much more
frequent partnership between the BBC and the rest of the media than there has
been in the past.
Mr Grade: I am sorry to say I have remembered my
second point --- and it is a crucial point really!
Mr Thompson: Has it gone again?
Mr Grade: No, no, I am just waiting for the
laughter to die down! I think it is
worth stressing at this point the radical nature of this approach from the
previous way that the BBC has dealt with the private sector, which was to ignore
it totally. Decisions on new services and
significant changes to existing services would have been made in the privacy of
the Board of the BBC Governors by the Board of Governors presented with a paper
from management, no external scrutiny, no Governance Unit, no independent
advice. That decision would have been
made and a new service or a significant change to an existing service would
have been embarked upon before anybody knew what had happened. There was complete disregard for the private
sector. That is not overstating how it
used to be and if you look at that way of working against the new governance
rules and structure of the BBC, with the public value test, service licences,
and so on, what it represents is truly a revolution in the way that the BBC is
going to manage its relationship with the private sector in the interests of
the licence fee payer, which we now recognise has a wider interest than simply
the BBC in the choice that is presented by the whole of the sector and we must
not interfere with that.
Q79 Chairman:
You said that the question of a new service or a change to an
existing service would be straightforward and that would require a market
impact assessment and public value test, but actually it is not
straightforward, surely, because there will be a lot of argument about what
consists a new service, what consists a change to an existing service? To take just one example, the proposal that
the BBC should launch a new teen broadband service; is that going to be subject
to a market impact assessment and a public value test?
Mr Grade: If it is a new service, yes.
Q80 Chairman:
Who will determine that?
Mr Grade: The Trust.
Q81 Chairman:
If a commercial
operator comes and says, "We think this represents a change or we think this
represents a new service," will you nine times out of ten, 99% of the time
accept that and conduct a public value test?
Mr Grade: If the evidence is there,
absolutely. Every decision that the
Trust makes will be transparent and the judgments they make must be evidence
based. That does not rule out judgment
but at the end of the day it must be evidence based.
Q82 Chairman:
But you will lean strongly towards conducting tests when asked to do
so?
Mr Grade: Certainly.
Q83 Chairman:
How many tests do you expect to be undertaking roughly in the next
couple of years?
Mr Grade: It is absolutely impossible to
forecast.
Q84 Chairman: Tens?
Mr Grade: It is impossible to forecast.
Mr Peat: I do hope, Chairman, that when we come
to implementing the public value test that there will be scope, and this will
be a matter to discuss with Ofcom, for varying the degree of intensity of the
market impact assessment and the PVT that is undertaken, according to the
circumstances. I am an economist by
trade and I am aware of how complicated and time-consuming these tests can
be. It is very important for the major
decisions where there are major market impacts that they should be so
intensive, but I think there may be instances where the market impact is deemed
to be relatively limited, and I think one has to be able to vary the intensity
of the examination to take account of that.
We do not want to be bogged down in unnecessary work.
Mr Grade: But the check and balance will
obviously be the collaboration which I am sure will be very fruitful with
Ofcom.
Q85 Chairman:
There is concern that trials and pilots in themselves are going to
distort the market. The Director
General has very recently announced the extension of the podcasting trial. At what point do you conduct a market impact
assessment there?
Mr Grade: Every pilot is different. Some are closed pilots; some are open
pilots. Each one is of its own kind and
they have to be looked at on a case-by-case basis. The principle that will drive the decisions of the Trust - and I
would not rule out doing a public value test on a pilot. - the overriding consideration for the Trust
is that the BBC does nothing in the way of new services (and that includes
pilots) that could potentially damage the choice that is available to
consumers. That will be the overriding
principle that will guide the Trust through its decisions in this area.
Q86 Alan
Keen: The reason why the BBC, although it is a public body, has been
so successful and one of the reasons why I like it so much is that it has acted
like the private sector. It has made
decisions in private. It has been
cut-throat. Do you not think these
changes are going to alter the whole culture of it and make it like the Health
Service where you are hamstrung by democracy and it is going to be so slow to
take decisions that we are going to bury it like other public bodies?
Mr Thompson: Can I have a go at that. Clearly that is a risk in this mechanism
that it is too officious, it is too rigid, it is too slow, that it will impair
the BBC's ability to evolve and offer the best possible services to the
public. I have to say firstly I think
that the interest of other people, other commercial players in understanding
what the BBC is proposing, having a chance to be consulted, an objective market
impact assessment carried out by Ofcom, all of these things, I understand why
people want them, I understand why the Government has gone for this system in
the White Paper, and I think it will build confidence. I hope there will be a point where the whole
process becomes rather more routine and it becomes one of the things that
happens. Just a couple of points on
trials. Firstly, a trial with terms of
reference already agreed with the BBC Trust is itself quite an important part
of the evidence gathering you need to do the public value test and indeed the
market impact assessment, so although one takes the point that one must look
quite closely at, as it were, prima facie
evidence that even the trial itself will have a very significant market impact,
one does not want to be in a position where you cannot do a trial without a
public value test which itself requires a trial as part of its evidence
gathering. What I want to say is that
we now control trials and pilots very closely.
We have a meeting once a month where we update where we are with
trials. It is true that there will be
occasions where we believe we should extend a trial. The Chairman mentioned podcasting. There are a number of things we want to explore such as
chapterisation in podcastng and we want to look at some different technical
formats and Codex in podcasting. We
also want to explore downloading in podcasting at different bit rates. There are a number of particular things we
want to try and do but in the case of podcasting we will continue to restrict
the content available to podcast to 50 hours, a fairly small selection of
programmes, and we will restrict it to programme areas where we believe market
impact from a trial is likely to be low - speech and unsigned music being the
categories. Other trials, and I mentioned
local TV, will come to an end. We have
already brought the IPlayer trial to an end.
Once there is nothing more we can learn from a trial we will stop the
trial and then wait for the verdict of the public value test to come through.
Mr Grade: There is some helpful direction in the
White Paper at 53.13 if I may quote an extract: The ability to pilot new
services has the potential to generate useful data to assist a public value
test. However, the Trust will need to
be satisfied that any pilot proposed by the Executive Board is of the smallest
possible scale and duration to deliver the required information and there
should be a general presumption that, where practical, a pilot will come to an
end before any decision on a public value test is taken." That is the clear guidance for the Trust. To which I would add what I said earlier
which is if the Trust at any time believe that even a pilot - and one cannot
foresee all the changes that are going on at this stage in the media - if
there is any potential that a pilot could interfere with the choice available
to consumers, we would not allow it.
Q87 Alan
Keen: But overall are we not betraying licence fee payers by going
soft? Do they not deserve ruthless
managers to look after their money instead of having to go and consult people
about it? That is one way of looking at
it, is it not?
Mr Grade: There is no question that the BBC's
impact on the sector must be harnessed to be beneficial to the licence fee
payers overall. That is our role and we
have to manage that relationship with the private sector better than it has
been managed hitherto.
Q88 Alan
Keen: You are helping Channel 4 or talking to Channel 4 I presume
over releasing some of the spectrum?
Are those talks going along fruitfully?
Mr Grade: There is goodwill on our side to be as
helpful as we possibly can to Channel Four and those talks are continuing, so
far as I know, with real goodwill on our side.
Q89 Janet
Anderson: Could I just take you on in terms of the Governors'
objections to the independent study by Sir Quentin Thomas on the impartiality
of news coverage of the Israeli/Palestinian conflict. This prompted Philip
Stephens, who was a member of that independent review panel, to write an
article in the FT where he referred
to the BBC's coverage of domestic political affairs. He said: "I do not
believe there is deliberate political bias, even if some well-known BBC figures
will never forgive the prime minister for the Hutton Report on Iraq. Rather, quality, depth and judgment are
sacrificed to showbiz trivia and hyperbole.
Labour, Conservatives and Liberal Democrats are equal victims of this
shallowness. Partly it is a question of
lazy journalism. It is much easier to
retail Westminster gossip than to seek
to report complex policy debates, or to shout at politicians rather than subject
them to forensically robust cross-examination." I just wondered if would like to comment on that.
Mr Grade: Before I pass to the Editor in Chief
who is responsible for news on the BBC, I would have to say as a viewer -
forget my role as Chairman of the BBC - that I would not recognise that rather
crude caricature of the BBC's journalism.
Certainly the BBC in different kinds of bulletins and different services
serving different audiences does cover what one might call the populist agenda
from time to time. There is nothing
wrong with that. Everyone pays their
licence fee and if you are interested in Wayne Rooney's metatarsal, I do not
think the BBC should avoid covering it.
However, I would not recognise as a viewer, as a news junkie that very
crude caricature of the BBC's journalism.
Q90 Janet
Anderson: How many complaints, for example, do you get about the
line of questioning on occasion by John Humphrys on the Today programme?
Mr Thompson: The answer is that we do not tend to
get many complaints. More than that I
have to say our research and impact from the contacts we have in the public
suggest, to be honest, that the robust approach taken on the Today programme with politicians and
other public figures, and occasionally senior members of the BBC are on the
receiving end of this, is welcomed by the public as a legitimate way of holding
public figures to account. I have to
say audience research on that would suggest that it is all the other way and
that people say that quite robust questioning of politicians is something, if
anything, they would like to see more of, not less of. If I could address more broadly the point,
and the point that Philip made in his piece, I think if you look at the year in
question, it is a very big year for news.
There was a UK general election.
It was also a year when the BBC did some very large-scale projects to
try and increase public understanding and public engagement with key
issues. Our recent Climate season across the BBC (but with a lot of attention on BBC1)
would be an example. The season last
summer Africa Lives on the BBC was an
attempt, again using some of our most popular programmes, to engage the public
in some really big issues. I would say
that in recent years, with Andrew Marr and now with Nick Robinson, that the
calibre of political reporting across our news programmes has gone up not
down. We have also tried to find to a
point key specialist editors. I think
of Evan Davies in economics; I think of Mark Mardell, whom we have made Europe
editor; I think of Jeremy Bowen, the new Middle East editor, to try and make
sure that when we do cover a major, topical political event we do not just tell
the story of that day but we have a seasoned journalist who can give some sense
of the context and the background to the story. I would say across our current affairs programmes that we are
trying harder to do two things. One is
we want to try and bring news and current affairs alive for our audiences. If we do not engage our audiences there is a
danger that fundamental democratic engagement will break down. It is important that we find ways of
actively interesting and engaging audiences.
We are trying to do it in a way that does focus on significant
issues. I think it is fair to say that
it has been quite a busy year and a complex year in British politics. It is also true that individual political
personalities and the stories around individual ministers and other senior
politicians, leadership elections and so forth, means that that is part of the
way we report what is going on. I would
say that my own view as Editor in Chief of the BBC is that our news division
has had a very good year indeed in terms of covering events in the world, and
our coverage of Westminster politics, I think, is growing in depth. With due respect to Philip and the FT, I would say we would compare well
with any newspaper you can buy in this country.
Mr Grade: I can understand why a serious
journalist of Philip Stephens's standing and reputation writing for a journal
as specialist as the FT would not be
terribly interested to switch on the 6
o'clock News on BBC1 and find out that Sir Paul and Lady McCartney were
getting divorced. I am sure that is not
particularly on his radar screen.
However, a great number of people who pay their licence fee are
interested and that is a news item of the day, and we have to serve the readers
of all newspapers with all their demographic backgrounds and interests, which I
think is the point that he has not quite grasped.
Mr Thompson: Our output on programme analysis on
the Westminster Hour, if you look at
the depth of political coverage we have now on our website, is unrivalled. Nobody else is covering British
politics. BBC Parliament and other
partners; no-one is covering our democratic institutions or British politics,
not just, by the way, at UK level but at national level in terms of the
devolved institutions in the nations, at regional level, at local level. No-one is investing as much or spending as
much time on UK politics as we are.
Q91 Janet
Anderson: What you are saying by your response is you think that
persistent questions of senior politicians about their private lives fits in
with that strategy. You are public
figures, you work for a publicly funded body; how would you feel if you were
subjected to that kind of questioning?
Mr Thompson: The answer is it seems to me the
approach I take when this happens to me is it depends whether it is a matter of
legitimate public interest. Of course,
I do not suggest that uninhibited questioning of anyone about their private
life is reasonable, but there are occasions where an aspect of a politician's
personal behaviour becomes a matter of legitimate, as it were, not interest by
the public but public interest, and where not only is it permissible for the BBC
to explore questions but, frankly, it is our duty to explore what is going
on. Do we need to be careful? Of course we do. Of course we need to be careful about not straying beyond the
boundaries, but there are moments where questions about an aspect of someone's
personal behaviour are of political relevance and we would be remiss if we did
not ask those questions when that happens.
If we overstep the mark, we should not, and we should correct it. I would say again my view in recent months
in what has been sometimes a very difficult and intense political environment
is that we have not overstepped the mark, but perhaps you have examples where
we have.
Janet Anderson: I think you perhaps have on occasions
but we will leave it at that.
Q92 Mr
Hall: I listened with great interest to your exposition of the BBC's
coverage of politics. I have
established anecdotally that the coverage of politics during election time has
got to be balanced and yet there was absolutely no balance in the coverage of
politics in the run-up to the local elections in May. What have you got to say about that?
Mr Thompson: We
always make sure not just in UK general elections but also in local elections
that we abide by all of the relevant legislation, but more broadly than that we
think very carefully about the nature of balance in the context of those local
elections. At the same time we take the
view that beyond of course our statutory obligations, which we must and do
uphold, that it is important that we continue to cover the broad run of
political stories that are continuing.
For example, international events in which Britain has a role need to
continue to be covered, but our Controller of Editorial Policy, David Jordan,
has a specific duty to ensure that there is constant monitoring of the general
political coverage to make sure that we do not think there is an inappropriate
impact on the way in which the local elections are covered and also the context
of people thinking about how to vote in local elections.
Q93 Mr
Hall: Were there any good news stories in the run-up to the local
elections in May that the BBC published about what the Government had
done? I can tell you that every night
in the broadcasts there were anti-Government stories leading the news on the
BBC.
Mr Thompson: We would need together - and I am
very happy to do this - to go through the running order for all of our news
programmes for the weeks in question to be sure about this but what I would say
to you is this: firstly, UK general elections affect the entire country, they
affect every household in the country; local elections do not affect every
household.
Q94 Mr
Hall: That just excuses it, does it?
Mr Thompson: No, it does not, but what it means
is that you need to strike a balance ---
Q95 Mr
Hall: I agree, you need to strike a balance; that is the point I am
trying to make.
Mr Thompson: If you are saying that you believe
that the BBC's coverage of general politics in the run-up to local elections
was biased, I have to say I simply do not believe that is the case. What we try and do is we cover what is going
on in this country and also we try and cover the stories which are of interest
to UK audiences and which may or may not involve UK government and other UK
interests around the world. We try to
do them objectively and not from one slant.
I have to say I do not believe there is any systematic evidence that in
this period or in any other period we failed to do that. We look quite closely and track surveys of
people of different political persuasions and ask them whether or not they
believe that the BBC is biased against their party. Over this period and over the year in the Annual Report the
numbers of people amongst both supporters of the Conservative and Labour
parties who believe we are biased went down in both cases. They stayed the same for the Liberal
Democrats, but went down for both Tory supporters and Labour.
Q96 Mr
Hall: Is there any programme on Radio Five Live that does not carry
a gratuitous attack against the Government?
Mr Thompson: Again, I have to say I do not
recognise the picture you paint of Radio Five Live, any more than I recognise
the picture you paint of BBC journalism as a whole. I do not believe there is any programme that I am aware of in
recent weeks on Radio Five Live that has included a gratuitous attack on the
Government. To state the obvious but I
will say it again, it is not the job of BBC news, or BBC journalism more
broadly, to launch gratuitous attacks on anyone. We try and report what is going on objectively and
fair-mindedly. That is what we are
there to do.
Q97 Adam
Price: I would like to turn
briefly to the issue of questions about private conduct of politicians and
other public figures. Just so we are
all clear where we stand on the Today
programme what we are likely to be subjected to, do you think John Humphrys was
right to ask about the Deputy Prime Minister having other affairs?
Mr Thompson: I believe that the interview with
the Deputy Prime Minister by John on the Today
programme a few days ago was legitimate, yes I do.
Q98 Adam
Price: That was a fair
question, even though it was open-ended and it had no clear bearing whatsoever,
as far as I could see, because no context was given on the conduct of his
public responsibilities?
Mr Thompson: The context, which I believe would have
been entirely understood by people listening to the interview, was obviously of
a news story which has emerged over recent weeks and months in which it was
felt by many - and again it is for people to draw their own conclusions - in the media, and I think the evidence would
suggest many voters, that the affair which the Deputy Prime Minister is said to
have had with his diary secretary did raise matters of legitimate political
interest, and it was right for the BBC and the rest of the media to report that
and to explore any political ramifications of that.
Q99 Adam
Price: But the question was
about other affairs, was it not?
Mr Thompson: Well, when the Today programme did its interview, there was an environment where
very widely on the Internet and elsewhere there were questions being raised,
indeed allegations being made about other affairs. Given the particular circumstances, the extent to which the
affair which the Deputy Prime Minister accepted had taken place and the impact
that had had on his political standing and the broad debate that it raised, I
thought it was legitimate for John Humphrys to press him on this issue in that
interview. I think it was done with
courtesy. I do not think it was
hectoring or impolite.
Q100 Adam
Price: He asked him six
times ---
Mr Thompson: --- I thought it was a legitimate
piece of journalism.
Q101 Philip
Davies: Can I just ask does the BBC or has the BBC ever received in
terms of grants or loans money from the European Union or any European Union
institutions?
Ms Patel: I
do not believe it has. Without double
checking to see whether there is any grant received anywhere, I do not believe
we have.
Q102 Philip
Davies: If I could prompt you a bit further then. The European Investment Bank claims on its
website that it gave loans to the BBC of €40 million and €96 million under "the
most favourable of terms ... financing capital projects according to the
objectives of the Union." Does that
ring any bells?
Ms Patel:
Those are the loans which are to BBC Worldwide on normal commercial
terms. The European Investment Bank
does lend to companies so that is not a grant; it is a loan on normal
commercial terms.
Q103 Philip
Davies: So when it says on its own website that it gave the money on
"the most favourable of terms ... financing capital projects according to the
objectives of the Union"; that is wrong, is it?
Mr Peat: That would relate to the rating of the
BBC which meant that the terms would be the most favourable they were prepared
to grant.
Q104 Philip
Davies: Given that the European Investment Bank's stated objective
is to contribute towards the integration of member countries, how does the BBC
claim that it can report on matters of the European Union objectively when it
has, by its own admission, received loans from this particular institution?
Mr Thompson: Can I make two points. Firstly, I think the most sensible thing is
if we subsequent to this meeting write to you in some detail about this. My understanding is that this money relates
to various technical projects which are eligible for this support. Can I emphasise absolutely there is no
connection whatsoever between any grants, loans, or anything else, that may go
to one or two technical, as it were, experimental projects in our research and
development area, and any of the journalistic work the BBC does in reporting
Europe and the European institutions ---
Q105 Philip
Davies: I am sure you must be aware that many people feel that the
BBC has a pro-EU bias and I am sure you must have heard before that it has been
dubbed by people the "Brussels Broadcasting Corporation". Do you not at least see there is the
potential for people to fear the BBC may not always be impartial in these
matters when you take money from these kinds of institutions?
Mr Grade: On the question of the BBC's coverage of European issues, the
Governors commissioned an impartiality review extensively carried out by a very
distinguished panel. The conclusion was
that there was no institutional bias one way or another. There was certainly, to coin a phrase, a
bias against better understanding. I
would reject immediately, on impartial and independent evidence, any suggestion
that the BBC has a point of view on Europe.
So far as these funds are concerned, you will appreciate that we have
done an extensive briefing amongst ourselves before this session. This was not an issue that we covered and I
think we need to look at it. On the
other hand, I would say that the BBC has an obligation if there is money
available from whatever source, provided there are no strings attached and
there is no confusion between the editorial chain of command and receipt of
that money, to find the cheapest money we can.
Mr Thompson: To state the obvious, none of this
money will go anywhere near the BBC news division, nor would anyone in news,
frankly, be aware it existed. I want to
give you my absolute assurance that I have absolutely no doubt at all that the
BBC's impartiality in the matter of reporting Europe is utterly unaffected by
this.
Q106 Philip
Davies: The final question on this is Jonathan Chapman, described at
the time as a "Senior BBC World News Reporter", apparently said a couple of
years ago: "The UK media is broadly
sceptical [about the EU] so we try in Brussels to break that cycle of
scepticism. The BBC's job is to reflect
the European perspective ... and make news less sceptical. That is why the BBC has such a big bureau in
Brussels". Do you associate yourselves
with those comments or not?
Mr Thompson: No, I do not. Our job in Brussels and in London is to
report Europe, the affairs and the actions of the European institutions, and
public attitudes to those institutions across Europe, and of course in the UK,
completely impartially. We should
reflect, and I think we have over the last 18 months got rather better at
reflecting, the full range of opinions about Europe to include the many
different strains of scepticism which are very widely represented amongst the
UK electorate. If you look at the
interviewees that we are inviting onto programmes like the Today programme, if you look at the way in which Newsnight and other programmes are
covering Europe, I think that over the last 18 months we have got rather
stronger at reflecting the full range of opinion including, as I say, euro
scepticism of different kinds by those people who believe that we should leave
the European Union completely and those who take other views either about the
euro, about the European Constitution, and so on.
Chairman: I am delighted that we managed to find a
subject for which you had not prepared yourselves! Can I thank you very much for giving up a lot of time. It has been an extremely useful session, and
we could go on probably all afternoon, but I thank you.