Supplementary memorandum submitted by
the Department for Transport
Question 62 (Greg Clark):
GoVia Rebranding
The franchise agreement for IKF makes no specific
mention of rebranding, either in general terms or with particular
reference to rolling stock, stations or staff uniforms. Nor, therefore,
does it seek to identify any costs associated specifically with
rebranding.
The agreement does require GoVia to repaint
and rebrand all stations within three years of the start of the
franchise term. This, though, will be undertaken as part of general
maintenance rather than as a specific rebranding activity. We
do, of course, expect GoVia to adopt their own colours and house
style. On the other hand, a three year repainting cycle simply
continues the regime which had been followed by SET and is more
or less standard across the industry. It is therefore unlikely
that there will be any costs attributable specifically to station
rebranding beyond any design costs which GoVia have already or
may yet incur.
The agreement makes no direct reference at all
to the rebranding of rolling stock or uniforms. In our discussions
with them both before the franchise contract was awarded and since,
GoVia have made it clear that they will want to concentrate on
delivering the service and that they do not regard rebranding
of either trains or staff uniforms to be a high priority.
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