13 Letter from Howell James, Permanent
Secretary, Government Communications, Cabinet Office to Julia
Goldsworthy MP
COI EVALUATION REPORTS
We exchanged letters earlier in the year about
COI evaluation reports and I promised, in my letter of 8 February,
to send you some more detail on communications case studies and
on the work the COI is undertaking to create a database for departments
to share knowledge in confidence on campaign effectiveness.
In terms of the database COI is in the process
of collecting data on forty eight campaigns; details of those
campaigns are attached in the Annex to this letter. As I mentioned
in my letter of 16 December, when finalised, the actual campaign
summary reports are owned by the individual departments and you
will need to approach them to get copies.
The database of communication case studies that
my team commissioned COI to develop are all on the internet on
the Government Communication Network website: http://www.comms.gov.uk/engage/case-studies.html.
The case studies are all part of the Engage
programme. Led by me, Engage is a three year programme
designed to re-position strategic communication in Government.
More details are on the Engage website: http://www.comms.gov.uk/engage/index.html.
I do hope this is useful. I am copying this
letter to Tony Wright.
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