POSSIBLE DELIVERY MECHANISMS
128. A considerable amount of work has been done
on possible delivery mechanisms for generic advice. The Resolution
Foundation has sought to develop proposals for delivering a national
financial advice resource targeted at consumers currently excluded
from accessing financial advice. Mr Clive Cowdery, Chairman of
the Foundation, referred to potential delivery models such as
the "National Debt Helpline
a high quality organisation
working off the telephone" and NHS Direct, which "in
a brief conversation, is able to work out what your next step
should be and make a referral". He argued that a new generic
financial advice service should aspire to help all "who may
come forward with a question and that probably means the best
way to be national is to be on the telephone from day one".[238]
For those who expressed a preference for a face-to-face conversation,
he thought that there was the possibility of involving existing
infrastructure such as the Citizens Advice Bureaux.[239]
129. Research published by the Resolution Foundation
has identified four potential service delivery models for generic
financial advice:
- Model 1: Advice Net: A comprehensive
web-based service, including information, interactive tools and
access to self-help packs. It would be backed by a telephone helpline
to assist people in navigating the web-site, respond to requests
for information and help with referrals, although it would not
offer advice as such. Annual operating costs would be around £10-15
million, with set-up costs of £6-8 million.
- Model 2: Advice Line: The core service would
be delivered via a telephone advice line. Estimated annual running
costs would be in the region of £25-35 million.
- Model 3: Advice hubs: Similar to model 2, but
augmented by a limited amount of face-to-face advice. Working
in partnership with local services could deliver suitable locations
for scheduled advice sessions without new premises having to be
found. Depending on the number of people served set-up costs would
be £15-30 million, with annual running costs of £35-65
million.
- Model 4: National advice: This would offer an
all-encompassing service providing web-based information, a telephone
advice line and a comprehensive network of face-to-face advisers
operating from 350 to 400 locations across the United Kingdom.
Under this model, local centres could offer scheduled meetings
as well as drop-in clinics and seminars. Partnerships could be
established to deliver these sessions from a range of locations.
This model would need considerably more face-to-face advisers
and the cost, at £90-110 million per annum with £30-40
million in set-up costs, would be significantly higher.[240]
130. We looked at some current examples of Government
and privately-funded services offering advice and how those advice
services were coordinated:
- The Community Legal Service
was set up to help people find the right legal advice. It provides
legal information through its web-site, including comprehensive
links to other web-sites for advice about specific topics. It
offers a telephone helpline and a directory of local organisations
that can provide face-to-face legal advice including Citizens
Advice Bureaux, law centres, independent advice centres and thousands
of high-street solicitors. All these services meet quality standards
set by the Legal Services Commission. Many of the organisations
offer some or all of their services for free, but those who cannot
afford to pay for advice may be eligible for financial support
through the Community Legal Service Fund (legal aid).[241]
- Consumer Direct was
established by the DTI to "provide clear, practical advice
for consumers who want to: sort out problems with suppliers of
goods and services; know their rights as consumers; report scams
and find out how to avoid them; receive advice on how to seek
out reputable traders".[242]
Annual expenditure on Consumer Direct was projected to be £11
million in 2004-05, £16 million in 2005-06 and £19 million
in 2006-07 and 2007-08.[243]
- NHS Direct provides
advice and information about health and the NHS so that people
are better able to care for themselves and their families. The
service aims to provide clinical advice to support self-care and
appropriate self-referral to NHS services, as well as access to
more general advice and information. It is projected to cost around
£165 million in 2006-07.[244]
- National Debtline
is a national telephone helpline for people with debt problems
in England, Scotland and Wales. It advised around 100,000 people
in 2005, although it is in the process of expansion with an aim
to double its reach. National Debtline is part of the Money Advice
Trust which receives donations from the Government (through the
DTI) and private sector financial institutions. For National Debtline,
around 40% of the costs are covered by Government with the remaining
60% from private sector sources. Predicted expenditure in 2006
is around £3.9 million, although a proportion of this expenditure
related to recruitment and training of new money advisors.[245]
131. Mr McAteer argued that there was no point in
re-creating providers because
there is already a huge infrastructure of providers
out there like advice centres and specialist charities but
the delivery and funding of that advice is too fragmented at the
moment
It would be better done if it was branded under
a single entity [such as] National Financial Advice in the same
way as the Community Legal Service is branded for delivery of
access to free legal advice, but the important point is [that]
it needs to be properly resourced.[246]
132. The ABI agreed that "current developments
in the generic financial advice area represent a piecemeal and
fragmented approach that risks confusing consumers. There is a
strong case for bringing the current plethora of generic information
and advice together to make it easier to access, although developing
such a resource will need the clear support of all the regulatory
authorities."[247]
The Economic Secretary to the Treasury told us that the Treasury
had actively encouraged the Financial Inclusion Taskforce to examine
various ideas for the delivery of generic advice:
While one part of my responsibility for the spending
review will be about financial inclusion, there is a separate
overlapping responsibility which is how we take forward
more generally in Government the financial capability agenda and
work with the FSA to make sure that in our discussions with DfES
on the curricula or with the Child Trust Fund or with Sure start
or with the Social Fund we take more forward some of these financial
capability issues. It is an important part of my job to make sure
that happens in an effective and proper way for the spending review.[248]
133. The FSA has established a working group on Generic
advice. That working group published a paper in August 2005 entitled
Financial Capability: Developing the role of generic financial
advice. This focused on elaborating the definition of generic
financial advice, developing quality assurance standard for provision.[249]
The FSA has also commissioned a review of delivery of advice services
to help understand more about what works best for consumers. The
Financial Services Consumer Panel believed that "generic
advice is one of the most important aspects of the FSA's work
on financial capability. Yet we have been concerned at the painfully
slow development of the work on this topic."[250]
In May 2006, Mr Tiner admitted to us that progress had been slower
than it should have been over the last year or two on generic
advice and thought that "we need to address the pace of that".[251]
He went on to identify some of the barriers to developing such
advice:
there is not a supply chain, there is not a brand,
a trusted brand to deal with
[for] forms of everyday [generic]
financial advice
For example, how people get advice on
whether to opt out of the second state pension or not and that
is very difficult because there are so few people providing advice
It is an area that we have been worried about.[252]
134. Mr Tiner noted in May 2006 that the FSA was
not in a position to build a network of providers for generic
advice and thought that between the Government, the industry,
the voluntary sector and the FSA there needed to be "more
meaningful and rapid initiatives to fill that gap".[253]
More recently, Mr Tiner told us that he was sceptical about the
case for a new central point for the provision of generic advice,
preferring to build on the capacity of existing mechanisms.[254]
135. Citizens Advice told us that they would like
to expand their role from their traditional role of emergency
help with debt to a more preventative role. They felt that
provision of free generic financial advice to low
and middle income groups would assist consumers to be more confident
with their finances. Our vision for the CAB service is to have
sufficient resources to deliver a holistic financial service giving
financial literacy, financial and debt advice to low and middle
income groups, in partnership with others where appropriate
There may be potential for CABx, if properly resourced to develop
generic financial advice services for their clients.[255]
Ms Perchard noted that Citizens Advice Bureaux had
over 3,000 locations and 16,000 trained volunteers and that over
90% of the population recognised the Citizens Advice brand. She
thought that CABs would be keen to do more preventative work on
delivering generic financial advice but
they do not want to take it on without the training,
the backup specialist support, and in some cases we would need
paid advisers to give the competent face-to-face advice
If [CAB] were going to be a delivery channel we would need the
investment to bring this in
a lot of our money advice services
which deal with debt after the event are on very short-term funding.
There is no funding to deliver that kind of [generic financial]
advice service. Citizens Advice had been involved in a pilot project
working with IFAs on a pro-bono basis to deliver free Generic
financial advice to people on low and middle incomes
The
pilot has demonstrated beyond doubt that there is a real need
for generic financial advice amongst this group that current provision
had failed to meet.[256]
She went on to observe that the majority of clients
were low-income homeowners with many older and reliant on pension
income. The biggest area of enquiry was endowment shortfall, and
pension advice came second.[257]
136. The Money Advice Trust echoed Citizens Advice
by stating that "in looking at how generic advice might be
delivered, it needs to be recognised that the voluntary sector
money advice agencies are struggling to cope with demand for debt
advice and do not currently have the capacity to move into the
provision of generic financial advice without additional funding
and resources".[258]
137. Citizens Advice Bureaux and other advice
centres will have a valuable role to play in any national network
of financial advice centres. We welcome their willingness to expand
their role into the provision of generic financial advice, but
note that for them to take up additional roles in this area will
require additional investment and funding. We recommend that the
pilot project of Citizens Advice working with IFAs on a pro bono
basis to deliver generic financial advice is expanded. In the
short term, this could be accomplished by additional money from
the industry, combined with any remaining resources from the Financial
Inclusion Fund.
138. With regard to the wider question of the form
in which generic financial advice is provided, there are clearly
different views on whether the case for an entirely new delivery
mechanism has been established. We are not ourselves in a position
to come to a definite conclusion on this matter. However, we are
concerned that consideration of this issue by the FSA has not
been as rapid as we believe the issue warrants. The Economic Secretary
recently said that:
too often at present financial planning remains the
preserve of the better offas the Resolution Foundation
was highlighted. I believe there is a growing consensus that there
is a gap here, needing to be filledand that we should be
aiming for a more comprehensive and preventative approach to advice.
He believed that the Government's ten-year strategy
to improve financial capability "must move this debate forward
and identify clear options that would allow all playersindustry
and the voluntary sector in partnership with Governmentto
make the right contributions to filling the advice gap".[259]
139. We recommend that the Treasury assumes lead
responsibility for taking forward discussions on the provision
of generic financial advice and brokering an agreement between
the FSA, the financial services industry and other interested
parties on the way forward in terms of the most appropriate organisational
framework to deliver and coordinate a national financial advice
network and the issues of funding and charges that we consider
next. We further recommend that this network target especially
generic financial advice for people on lower incomes.
FUNDING AND CHARGES
140. The Financial Services Consumer Panel believed
that "the biggest issue with the provision of generic advice
is funding. Thus far, no real solution has been proposed as to
how such a scheme will be funded, and without this, the initiative
is unlikely to be implemented."[260]
Mr Cowdery believed that
it would be sensible for industry bodies and government
bodies to begin a debate over whether the size and scope [of the
national financial advice resource] looks an appropriate and proportionate
response to the problem and, if so, what the funding options are
It does strike me that the more far sighted banks, insurers
and credit providers will see that you cannot have a situation
going forward in perpetuity in which very large numbers of people
are completely locked out of an understanding of what is
available in the financial services system and that some small
proportion of what they currently spend on marketing their products
to the middle classes
should perhaps be diverted towards
providing some contact points for people on lower earnings.[261]
141. Mr Cowdery noted that the industry was already
spending tens of millions of pounds on different initiatives to
provide advice, but that "unfortunately none of it in sufficient
concentration or joined up together to have any holistic
or national impact".[262]
He believed that there was a case to be made for 100% of such
a national generic financial advice service to be funded solely
by Government and that there is a case to be made for such a service
being provided and funded 100% by industry. This gave him hope
that a compromise could be reached.[263]
The NCC believed that "there is a strong case for the financial
services industry to be required, at least in part, to subsidise
generic advice services as they will, ultimately, benefit from
a better informed, more confident customer base".[264]
142. The desirability of developing generic financial
advice services is not in doubt. The major issue that needs to
be resolved is how such services might be funded. Increased provision
of generic advice will lead to benefits not only for the financial
services industry, through a better informed and more engaged
customer base, but also for the public sector, if consumers increase
provision for retirement or reduce their reliance on the State
benefit system. We therefore believe that increased provision
could be funded through a partnership between the public and private
sectors, although the proportion of funding provided would need
to be discussed. As a first step, we would expect the Government
to take forward discussions with the private sector on possible
funding options and, as part of those discussions, to indicate
the extent to which Government funding might be available for
such services.
143. The NCC believed that "decisions about
charging for generic financial advice must be taken in the context
of overall funding and delivery of the service. If, in practice,
offering a free service would constrain the scope of the serviceincluding
the numbers of people served, waiting times, consultation times,
or the quality/professionalism of staffthis could seriously
undermine its success."[265]
They suggested the possibility of a sliding scale of charges as
occurs with other charitable services such as Relate, but which
would be free to those on the lowest incomes.[266]
Mr Cowdery believed that the generic financial advice should be
"free at the point of use" because he did not think
"any kind of income that could be generated through the sort
of charges [the targeted group] can afford to pay would be worth
the offsetting loss of confidence in the organisation that would
come from the fact that it appears to be charging for its services".[267]
He also noted that any charges would dissuade people from using
the service.[268] Charges
for using any service for generic financial advice would increase
the available funding, but would decrease consumer confidence
in the network, could be complex to administer and could make
consumers more reluctant to seek advice. There are strong arguments
for any resources targeted at those groups that are currently
excluded remaining free at the point of use. Those consumers who
were willing to pay a fee for financial advice could continue
to do so through Independent Financial Advisers.
REGULATORY BARRIERS
144. As with any advice relating to financial products
and services, the provision of generic financial advice faces
potential regulatory barriers. In 2004, as part of the Financial
Services and Markets Act (FSMA) two-year review, the Government
announced its intention to give exemptions from the FSMA financial
promotions regime to advice centres such as Citizens Advice Bureaux
giving generic financial advice.[269]
Mr Cowdery told us that "the FSA had gone far in carving
out a definition of basic or generic advice that falls short of
selecting an individual product provider".[270]
He explained that
in order to sit on the right side of non-regulated
advice, [it] will not recommend where you buy your product, but
it will tell you that the type [of product] you are seeking are
made available in the following areas
[The service] will
not seek to select where they go for their [product purchase].[271]
Norwich Union believed that "Generic Advice
needs a clear definition and boundary to ensure it does not fall
into the realms and associated liability of regulated advice",
arguing that generic advice needs to be simple generic information
clearly distinct from advice and the selling process.[272]
They felt that the FSA's proposed model for generic advice "bore
too much resemblance to the existing regulated process in terms
of the attached liability, cost and associated time commitments".[273]
The NCC believed that "those offering generic financial advice
should be accredited to increase consumer confidence and reflect
the important skills necessary to deliver such a service".[274]
Mr Cowdery agreed that some standard around how that advice is
given would be essential and thought that there might be a standard-setting
role for Government.[275]
We expect the FSA to accord a high priority to its work on
developing a clear definition of generic financial advice and
how it differs from product-related advice. In particular, the
point at which advice ceases to be generic and becomes part of
regulated, sales advice needs further consideration. Particularly
careful consideration needs to be given to the extent to which
information gathered during the generic advice process can be
relied upon by the regulated adviser. We would welcome accredited
courses for generic financial advisers, combined with a set of
quality assurance standards. These should be developed by the
FSA, in partnership with the Financial Services Skills Council.
221 Ev 257 Back
222
Professor Mervyn King, May 2006 Inflation report press conference,
10 May 2006 Back
223
Q 953 Back
224
Ev 347 Back
225
Ev 257 Back
226
Ibid Back
227
Q 948 Back
228
Ev 257 Back
229
Ev 428 Back
230
Q 952 Back
231
Ev 447 Back
232
Ev 428 Back
233
Ev 319 Back
234
Ev 506 Back
235
HC (2005-06) 1074-I, para 51 Back
236
Resolution Foundation, A National Dividend: The economic impact
of financial advice, September 2005 Back
237
Ibid Back
238
Q 429 Back
239
Q 419 Back
240
The Resolution Foundation, Closing the advice gap, providing
financial advice to people on low incomes, May 2006 Back
241
For more information, see Community Legal Service Direct's website,
www.clsdirect.org.uk Back
242
www.consumerdirect.gov.uk Back
243
Department of Trade and Industry, 2005 Departmental report, p
113 Back
244
NHS Direct financial framework, 2006-07, Paper for NHS Direct
Board meeting, 5 July 2006, www.nhsdirect.nhs.uk Back
245
www.nationaldebtline.co.uk Back
246
Q 105 Back
247
Ev 192 Back
248
Q 1015 Back
249
FSA, Financial Capability: developing the role of the generic
advice, August 2005 Back
250
Financial Services Consumer Panel, Annual Report 2005/06, p 24 Back
251
Q 736 Back
252
Ibid Back
253
Q 741 Back
254
Treasury Committee, Minutes of Evidence taken before the Committee
on 24 October 2006, FSA annual report scrutiny, HC (2005-06)
1594-ii, Q 148 Back
255
Ev 248 Back
256
Ev 248 Back
257
Q 111 Back
258
Ev 381 Back
259
Economic Secretary to the Treasury, speech at the Financial Capability
conference, 18 October 2006 Back
260
Ev 320 Back
261
Q 483 Back
262
Q 439 Back
263
Q 440 Back
264
Ev 401 Back
265
Ibid Back
266
Ibid Back
267
Q 425 Back
268
Q 426 Back
269
HM Treasury, Financial Services and Markets Act, two year review,
changes to secondary legislation, Government response, December
2004 Back
270
Q 416 Back
271
Q 445 Back
272
Ev 410 Back
273
Ev 411 Back
274
Ev 400 Back
275
Q 418 Back