Written Answers to Questions
Tuesday 6 March 2007
Environment, Food and Rural Affairs
Departmental Campaigns
Martin Horwood: To ask the Secretary of State for Environment, Food and Rural Affairs how much his Department spent on (a) all environmental campaigns, (b) the Tomorrow's Climate, Today's Challenge (TCTC) campaign and (c) the Tomorrow's England initiative funded by the TCTC budget, in each year since 2000; and if he will make a statement. [110463]
Ian Pearson: The information requested is as follows:
(a) Defra was created in June 2001. Since then, Defra has funded various environmental campaigns through the core Department and key delivery partners. The costs are as follows:
| Defra spend on combined environmental campaigns including delivery partners( 1) | |
| Expenditure (£000) | |
| (1) Includes activity from Environment Agency, Envirowise, WRAP, Encams, Carbon Trust, Energy Saving Trust. | |
(b) The Climate Change Communications Initiative was launched in December 2005 and used the slogan Tomorrow's Climate, Today's Challenge as its campaign branding. The costs to date are as follows:
| Defra spend on the Climate Change Communications Initiative | |
| Expenditure (£000) | |
| (1) To date. | |
(c) The Tomorrow's England project started in September 2006 is one of 83 projects funded from the Challenge Fund element of the Climate Change Communications Initiative. Funding for this project in 2006-07 was £35,232.
Martin Horwood: To ask the Secretary of State for Environment, Food and Rural Affairs what the annual (a) resource costs, (b) capital expenditure costs and (c) staffing costs were of each environment campaign promoted by the Government at today’s prices in each year since 1997; and if he will make a statement. [117329]
Ian Pearson: Defra was created in June 2001. Since then, Defra has funded various environmental campaigns through the core department and its key delivery partners. The costs are as follows:
Defra—Climate Change Communications Initiative
In December 2005 a new £12 million campaign called “Tomorrow’s Climate, Today’s Challenge” was launched designed to raise public awareness of and change attitudes to climate change. The costs to date are as follows:
| Defra—Climate Change Communications Initiative | ||
| £000 | ||
| Expenditure | Expenditure at 2006-07 prices | |
| The figures include the following elements with the remainder being resource costs: (1) Resource cost £477,000 (2) Capital cost £643,000 for film, brochures, website etc. (3) Staff cost £30,000 (4) Resource cost £3,645,000 (5) Capital cost £607,000 for film, brochures, website etc. (6) Staff cost £253,000. | ||
| Defra—Every Action Counts | ||
| £000 | ||
| Expenditure | Expenditure at 2006-07 prices | |
| (1) Defra is providing around £4 million over three years for the Every Action Counts initiative. This started in 2006-07. It is delivered by a partnership of third sector organisations. There are 12 staff working in these voluntary organisations who are being funded through this scheme at a total salary cost of £284,762. | ||
The two main environmental campaigns run by the Environment Agency are World Environment Day and Flood Awareness.
The first World Environment Day was held in 2004. The total campaign costs are as follows:
| World Environment Day | ||
| £000 | ||
| Expenditure | Expenditure at 2006-07 prices | |
The Flood Awareness Campaign delivers a rolling programme of public awareness initiatives across England and Wales. In 1999 the Government and the Environment Agency Board approved a 10-year £2 million per annum business case to fund the campaign.
Staff costs and resource breakdowns are not available.
Envirowise is a business support programme funded by Government to help companies make cost savings from environmental improvements.
| Envirowise( 1) | ||
| £000 | ||
| Expenditure | Expenditure at 2006-07 prices | |
| (1) Envirowise was created in 2000 as the successor programme to the Environmental Technology Best Practice Programme. From 2005-06 funding was increased to allow the programme to support all businesses affected by increases in Landfill Tax. Figures above refer to total expenditure, including staff and resource costs, for all market research, impact measurement, marketing campaigns, website hosting and maintenance, best practice workshops and guides. Resource and staff costs are not available separately. | ||
| Waste and Resources Action programme( 1) —National recycling communications campaign | ||
| £000 | ||
| Expenditure | Expenditure at 2006-07 prices | |
| (1) The Waste and Resources Action Programme (WRAP) is funded by Defra, the devolved Administrations. WRAP was formed in 2000 and began work in 2001. Figures supplied by WRAP. (2) Staff numbers 2 (rounded estimate), staff cost £55,000. (3) Staff numbers 4.5, staff cost £115,000. (4) Under their second business plan WRAP have committed a total of £10.966 million to a national campaign “Recycle Now” over the three year period 2003-06. (5 )Staff numbers 2.5 (directly attributable), staff cost £118,000. | ||
| ENCAMS | ||
| £000 | ||
| Expenditure | Expenditure at 2006-07 prices | |
| (1) In addition to this expenditure Defra allocated an additional £1 million to local authorities through ENCAMS for the Local Environmental Quality Pathfinder Programme that forged partnerships between local authorities and the local community. Some of the projects developed reduced fast food litter, railway land litter and schools litter. (2) ENCAMS baseline grant was increased by £1 million in 2004-05, and is being increased by a further £1 million in 2005-06. | ||
Government funding is provided to ENCAMS (formerly Tidy Britain Group) annually. This funding supports ENCAMS work on a range of local environmental quality issues, including programmes to discourage littering.
Staff and resource figures are not available
The Carbon Trust, an independent company funded by Defra, spent the following on its Marketing Campaign.
| Carbon Trust | ||
| £000 | ||
| Expenditure | Expenditure at 2006-07 prices | |
| (1) The Carbon Trust was formed in 2001-02 but did not begin marketing activity until 2002-03. Figure for 2002-03 is total marketing expenditure. Figures for 2003-04 and 2004-05 represent expenditure on awareness campaigns. | ||
Figures for resource breakdown are not available as the Carbon Trust does not distinguish between these categories in the funding information it provides to Defra.
The Energy Saving Trust, an independent company funded by Defra, spent the following on its Energy Efficiency Consumer Marketing Campaign.
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