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26 Mar 2007 : Column 1272W—continued


Apprentices

Mr. Willetts: To ask the Secretary of State for Education and Skills (1) how many people in (a) apprenticeships and (b) advanced apprenticeships (i) were participating in a programme-led apprenticeship and (ii) had successfully completed the full framework of a programme-led apprenticeship in each year since the inception of programme-led apprenticeships; [127397]

(2) what the non-completion rate was for (a) programme-led apprenticeships, (b) programme-led advanced apprenticeships, (c) non-programme-led apprenticeships and (d) non-programme-led advanced apprenticeships in each year since the inception of programme-led apprenticeships. [127398]

Phil Hope: Figures for those participating in apprenticeships funded by the Learning and Skills Council (LSC) can be derived from the Individualised Learner Record (ILR). The work-based learning (WBL) ILR was collated as an interim collection for the first time in 2001/02 and figures are presented from that time.

The programme-led pathway (PLP) is an initiative to enable more learners to enter an employed status apprenticeship programme. When they achieve their agreed goals, learners cease to be on a PLP and then become mainstream apprentices. Learners could start their pathway in WBL or FE (completing their non-employed learning). Once they attain employed status they will transfer to mainstream WBL.

It is possible to calculate participation for programme-led apprenticeships from the ILR data, but because it is difficult to accurately identify learners in mainstream WBL who started on a pathway, progression onto mainstream apprenticeships cannot be accurately calculated. The concept of framework achievement is not appropriate for programme-led pathways because an apprenticeship can only be completed in full, in employment. As the programme-led phase is not employment, learners on this pathway can only ever finish part of the framework.

Non-completion is not a standard measure for apprenticeships. (A learner could complete all of their learning but not gain achievement.) One measure of performance is the success rate, which is calculated as the number of leavers who either meet all of the requirements of their apprenticeship framework, or achieve an NVQ required by the framework, divided by the number of learners who have either left training or successfully completed their programme.

The following table shows the success rate for apprenticeship courses on an annual basis.

Percentage
England Advanced apprenticeship success rate Apprenticeship success rate

2001/02

26

22

2002/03

32

24

2003/04

32

30

2004/05

38

40


In order to successfully complete an apprenticeship the learner must achieve each element required by their particular framework; that would include an NVQ, Key Skills and any other required qualification.

Mr. Willetts: To ask the Secretary of State for Education and Skills pursuant to the answer of 27 February 2007, Official Report, column 1249W, on apprentices, how many and what proportion of (a) apprenticeships and (b) advanced apprenticeships had (i) a separately assessed off-the-job technical certificate and (ii) their technical qualification integrated into the delivery and assessment of the National Vocational Qualifications in each year since 1997. [128939]

Phil Hope [holding answer 21 March 2007]: Data on Apprenticeships and Advanced Apprenticeships are collected on the Learning and Skills Council’s (LSC) Individualised Learner Record (ILR). This can record all of the individual learning aims that an Apprentice is undertaking as part of the framework, including those identified as separate technical certificates. However, we are unable to identify whether an Apprenticeship framework without a technical certificate is because (a) the learning is integrated into the delivery and assessment of the NVQ; or (b) the learner has previously achieved this qualification.

Children’s Centres: Greater London

Ms Buck: To ask the Secretary of State for Education and Skills what the criteria were for approving children’s centres in Kensington and Chelsea; and in what locations in the borough he expects children’s centres to be operational by 2008. [128676]


26 Mar 2007 : Column 1273W

Beverley Hughes: There are currently four Sure Start Children’s Centres in Kensington and Chelsea. Approval for the designation of centres operating in the most disadvantaged areas of England is given when the following criteria are met: centres are open five days a week, ten hours a day, 48 weeks a year; integrated care and learning is available for children under five, with the support of at least half the time of a qualified teacher; links with Jobcentre Plus are agreed; and plans are in place to provide health, family support and outreach services within an agreed geographical area.

Kensington and Chelsea have not yet finalised the locations for their children’s centres for phase 2 of the programme (2006-08). This information will be submitted to the Department in the next few weeks following further negotiations with local providers. The Department’s chosen delivery partner, Together for Children, is working very closely with the local authority to ensure that appropriate high quality Sure Start services are delivered within the borough.

City Academies: Darwen

Mr. Hoban: To ask the Secretary of State for Education and Skills when he expects to be able to announce the name chosen for the new academy in Darwen. [126591]

Jim Knight: The Darwen Academy project is currently in the feasibility stage, which is expected to last until autumn this year. Once this is complete and the funding agreement has been signed we will be able to announce details for this academy. It is not the Department’s normal practice to announce formally the name of academies but I can confirm that the project is known locally as the Darwen Aldridge Community Academy.

City Academies: Pay

Mr. Willetts: To ask the Secretary of State for Education and Skills which academies run a system of performance-related pay for their staff. [127554]

Jim Knight: The Department does not hold details of which academies run a system of performance related pay for their staff.

Departments: Advertising

Mike Penning: To ask the Secretary of State for Education and Skills what the Department's total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [128063]


26 Mar 2007 : Column 1274W

Alan Johnson: The Department's total spend on advertising campaigns since 1997 has been:

£

1997-98

9,992,000

1998-99

15,673,000

1999-2000

11,900,000


It is not possible to provide a breakdown of campaigns before 2000.

Campaign £

2000-01

Don't Quit Now

2,700,000

New deal 50 plus

2,400,000

ICT Employability

2,011,000

Childcare Recruitment

1,821,000

Parent's Magazine

1,484,000

Disability Discrimination

1,242,000

Fast Track Teachers

1,056,000

Modern Apprenticeships

856,000

Individual Learning Accounts

612,000

29,110,000

2001-02

Adult Basic Skills ‘Get on’

5,096,143

Childcare recruitment

2,504,000

Science Year 2001/02

1,803,000

Excellence Challenge

1,750,000

Modem Apprenticeships

1,670,000

Foundation Degree

1,325,000

Fast Track Teachers

1,250,000

Millennium Volunteers

848,000

Parents' Magazine

770,000

New Deal 25+

633,000

17,665,000

2002-03

Adult Basic Skills

5,478,117

Childcare Recruitment

2,741,377

Aim Higher

2,649,999

Connexions

1,320,331

HE Funding

655,000

Foundation Degree

549,397

13,790,000

2003-04

Adult Basic Skills

6,672,938

Aim Higher

4,190,018

Childcare Recruitment

2,986,659

Foundation Degrees

2,813,787

Connexions

2,608,005

20,170,000



26 Mar 2007 : Column 1275W

26 Mar 2007 : Column 1276W
2004-05
£
Press budget national Press budget regional TV air time Radio air time Total

EMA 2004/05

679,169

995,627

320,137

1,994,933

Sure Start Month 2004/05

127,002

127,002

Adult Basic Skills Gremlins 2004/05

269,980

309,773

2,940,663

726,321

4,246,737

Teenage Pregnancy (DFES) 2004/05

19,130

960,997

980,127

Student Finance 2004/05

183,136

684,236

867,372

DFES Classified/Recruitment Advertising 2004/05

31,434

31,434

EMA Summer Activity 2004/05

136,317

97,950

234,267

Fast Track Teaching 2004/05

69,342

69,342

Foundation Degrees 2004/05

483,463

483,463

DFES Childcare 2004/05

281,269

281,269

EMA (February to March) 2004/05

579,272

149,726

244,994

350,342

1,324,334

Need to Know 2004/05

275,116

275,116

DFES Parents Centre 2004/05

172,284

172,284

2,267,066

740,768

4,181,284

3,898,562

11,087,680


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