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28 Mar 2007 : Column 1555W—continued

28 Mar 2007 : Column 1556W

Overpayment of h ousing b enefit due to living together
£ million
	Housing benefit
	Fraud	Customer error	Official error
2002-03	70	0	0
2003-04	20	0	0
2004-05	30	0	0
2005-06	20	0	0
Notes: 1. These estimates refer to the HB expenditure and caseload within the scope of the HBR sample. We assume 15 per cent. of expenditure is missing. Most of this is due to long processing times. For more information see the technical appendix. 2. The estimates will not therefore match the extrapolated figures published in the report “Fraud and Error in the Benefits System April 2005 to March 2006”. 3. All expenditure values in the table are rounded to the nearest £10 million. 4. Some estimates may not sum due to rounding. 5. All estimates are based on sampling exercises, and are subject to a degree of statistical uncertainty. 6. Estimate not available for 2001-02.

Departments: Advertising

Mike Penning: To ask the Secretary of State for Work and Pensions what the Department’s total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [128041]

Mrs. McGuire: The Department for Work and Pensions was formed on 8 June 2001 from parts of the former Department for Social Security, the former Department for Education and Employment, and the Employment Service. Information prior to 2001 is not held centrally and can be obtained only at disproportionate cost.

The following tables detail spend on all advertising and promotional campaigns run by the Department for Work and Pensions for each complete financial year since June 2001.

2005-06
£000
Campaign/subject	TV	Radio	Press
Age positive	—	—	42
State pension deferral	—	—	199
State Second Pension	—	—	695
Pensions Education Fund	—	—	5
National Pensions Debate	—	—	188
Pension Credit	—	50	1,250
Disability Discrimination Act	—	236	526
Targeting benefit fraud	1,987	1,369	1,114
Council tax benefit	—	—	550
Winter fuel payments	—	—	899
National Sector campaign			23
Images of disability	—	—	—
Age Partnership Group	—	—	—
Total	1,987	1,655	5,491

28 Mar 2007 : Column 1557W

2004-05
£000
Campaign/subject	TV	Radio	Press
Age positive	—	—	29
State pension deferral	—	—	115
Disability Discrimination Act	—	1,016	885
Targeting benefit fraud	1,481	1,140	618
Direct payment	2,668	930	4,046
Council tax benefit	—	13	661
Pension credit	1,688	47	2,634
Winter fuel payments	—	—	515
IB reforms pilots	—	35	71
Lone parent leaflet promotion marketing	—	—	216
National vacancy campaign	—	—	324
Total	5,837	3,181	10,113

2003-04
£000
Campaign/subject	TV	Radio	Press
Age positive	—	—	70
Second state pension	—	—	216
Pension service awareness	—	—	906
New deal	3,526	818	1,043
Disability Discrimination Act	—	40	—
Targeting benefit fraud	1,835	1,145	1,423
Direct payment	3,594	1,872	5,389
Council tax benefit	—	—	556
Pension credit	3,571	31	6,305
Winter fuel payments	—	—	625
Jobseekers direct	1,566	—	66
IB reforms pilot	—	45	68
Jobcentre plus customer marketing	—	—	12
National employer campaign	—	—	1,158
Total	14,092	3,951	17,838

2002-03
£000
Campaign/subject	TV	Radio	Press
Age positive	—	—	644
Future pensioners/informed choice	1,577	—	1,301
Second state pension	—	—	489
New deal for musicians	—	—	33
Disability Discrimination Act	—	50	—
Targeting benefit fraud	—	35	—
Direct payment	—	383	475
Winter fuel payments	—	—	627
Inherited SERPS	—	—	646
Total	1,577	468	4,215

The tables do not include the following, as the information is not held centrally and to obtain it would incur disproportionate cost:

spend by non-departmental bodies for which the Department is responsible

details of highly localised publicity activity by the Department's customer-facing businesses

recruitment or procurement advertising

The figures in these tables refer to media spend only, and exclude production and other costs. All figures have been rounded to the nearest 1,000. Figures may not sum due to rounding.

All figures are exclusive of VAT.

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