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29 Oct 2007 : Column 919W—continued

Departments: Assets

Mr. Hoban: To ask the Secretary of State for the Home Department what departmental assets are
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planned to be sold in each financial year from 2007-08 to 2010-11; what the (a) description and (b) book value of each such asset is; and what the expected revenue from each such sale is. [160345]

Mr. Byrne: The Home Office has firm plans to dispose of two properties over the period 2007-08 to 2010-11. These are both police training facilities belonging to the National Police Improvement Agency. Bruche in Warrington has a book value of £6.8 million and Ashford in Kent has a book value of £9.4 million.

The department will publish an Asset Management Strategy in December setting out the approach it will take to improve and rationalise the estate from 2008-09 to 2010-11.

Departments: Cost Effectiveness

Mr. Philip Hammond: To ask the Secretary of State for the Home Department if she will place in the Library a breakdown of the Department's efficiency savings in relation to its Spending Review 2004 (SR04) targets, including (a) the efficiency projects in the Department, (b) the date on which they were initiated and (c) how much each was predicted to contribute to the SR04 target. [160548]

Mr. Byrne: The 2007 Departmental Annual Report (Cm 7096) set out the Home Office's performance in relation to the 2004 Spending Review target to increase value for money which was met 15 months early. It reported that the Department had achieved gains worth £2,352 million, of which £1,530 million is cashable against a target of £1,970 million, of which £1,240 million is to be cashable. Further progress will be published in the 2007 Autumn Performance Report.

The Home Office VfM Technical note, available at:

describes the breakdown and calculation method of projects that contribute to the overall target for Home Office value for money. A recent report by the Committee of Public Accounts (HC349) commented on the robustness of the Department's approach to measurement, particularly in relation to those savings arising from reduction in the cost of providing asylum support.

Departments: Marketing

Mrs. May: To ask the Secretary of State for the Home Department which advertising and marketing campaigns were run by (a) his Department and (b) its agencies in each of the last five years; which external agencies were involved; and what the cost was of each campaign. [144615]

Mr. Byrne: The information requested is as follows:

(a) Home Office

Government policies and programmes affect the lives of millions of people and in order for them to work they must be communicated effectively. But that also has to be done with cost efficiency in mind and there are strict rules to ensure value for money on Government advertising.


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The tables show the advertising campaigns which have been run by this Department over the last five years, the external agencies involved and the cost for each campaign.

(b) Executive Agencies

(i) Identity and Passport Service (formerly UK Passports Agency)

The Identity and Passport Service (IPS) have run the following campaigns in the last five years:

During the last five years, the following creative agencies have been used:

All these contracts have been awarded by COI on behalf of the IPS.


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Costs are as shown in the following table.

(ii) Criminal Records Bureau (CRB)

CRB have not conducted any advertising or marketing campaigns. A manual search would be necessary to provide a response on recruitment advertising, which would invoke disproportionate cost.

Responsibility for Her Majesty's Prison Service has transferred to the Ministry of Justice so we have not provided their figures here.

Cabinet Office guidance provides a definition of advertising spend as costs for media, but not those for creative work, research, production of supporting materials or launch events. All figures exclude VAT, production, COI fees and any miscellaneous expenditure.

Media buying is handled through the Central Office of Information (COI).

The following table shows the advertising campaigns which have been run by this Department over the last five years and the cost for each campaign.

The external agencies involved are listed in the tables.

Campaign 2002-03 2003-04 2004-05 2005-06 2006-07

Drug misuse campaign

19,878

Vehicle crime reduction

4,362,887

4,296,931

Police recruitment

4,222,741

4,000,608

Child protection on the internet

705,194

736,878

290,225

862,229

46,824

Drugs (Frank Campaign)

38,014

2,184,499

(1)2,049,593

(1)1,524,701

(1)3,467,021

Firearms Amnesty

506,283

Youth Justice online consultation

38,014

Domestic Violence

805,140

432,263

534,587

800,384

Gun crime

162,042

Acquisitive crime reduction

6,100,808

4,123,311

3,226,192

Antisocial behaviour

368,492

396,475

Police specials

1 ,885,559

1,389,166

Clean up featurelink

25,722

Police HPD

61,661

Alcohol misuse enforcement campaign (AMEC)

92,204

231,713

Clean up campaign

39,819

Park Mark car parks

94,260

Crime stoppers

82,182

Police high potential development

82,062

Rape

66,153

280,022

Alcohol - know your limits

1,975,005

Police community support officers

1,748,743

Single non emergency number

780,325

Immigration

790,860

Knife amnesty

137,083

Stop and Search

134,501

Total Media spend (ex VAT)

9,854,997

12,062,070

11,314,704

9,348,810

13,618,673

1 The FRANK drugs campaign was billed to Home Office, Health and DFES—combined figures have been used.

The following creative agencies and strategic agencies helped deliver the campaigns:

Creative agencies

Strategic agencies


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