Select Committee on Culture, Media and Sport Minutes of Evidence


Supplementary memorandum submitted by Tyne & Wear Museums

RESPONSE TO QUESTIONS FROM THE SELECT COMMITTEE ON CULTURE, MEDIA AND SPORT INQUIRY INTO CARE OF COLLECTIONS

  Thank you for your letter of last week. It has been our pleasure to welcome you to the region and, of course, mine to appear before the Committee. The questions that you now ask are quite wide-ranging, however, we have attempted to split them into three and answer each in turn through the following paragraphs:

1.  Question 1  Some of the members would be particularly interested to know more about the process of distributing Renaissance funding, including the criteria applied in deciding to which institutions and projects (inside and outside the Hub) funds should be cascaded and what the amounts should be, as well as a breakdown of how the funds were in fact applied

1.1  Renaissance Principles

  It is important to begin by stating the premise, purpose and principle of the Renaissance programme, which is to deliver benefits to actual and potential museum users, and not specifically to museums. It is clear that this principle must be used as the touchstone to ensure a strategic approach.

  For this reason, and it is an important point to make, the term ". . . distributing Renaissance funding . . ." rather misses the point: Renaissance is not about distributing funding, but about achieving public benefit through targeted investment in museums provision and partnerships. It may seem like a pedantic point, but if one starts with the false premise that Renaissance is about distributing funding, then the conclusions about the nature and future of the programme will be skewed.

  It should also be emphasised that Renaissance funding is distributed not only through the regional Hubs, but through the regional MLA partners (eg the Museum Development Fund) and through MLA centrally (eg Subject Specialist Network Funding).

  The answers given here will relate exclusively to the Hub elements as it these on which we are best qualified to comment.

1.2  Allocation Criteria

  The criteria for allocations in the first Hub plan, therefore, were entirely about assessing which institutions had the best potential access to audiences and were best placed both to deliver quality programmes to existing audiences, and to develop new audiences, particularly amongst hard to reach groups.

  The first phase of Renaissance, from a Hub perspective, was driven by the twin aims of audience development and capacity building. That is the basis of the Hub system. Many of the regional benefits that have accrued have been through the creation of capacity in areas such as collections management, curatorial needs, volunteer programmes and access. This capacity is often provided through dedicated posts managed by the Hub partners, but exercising a regional role.

  The original planning process was organised into eight key delivery areas, and these were mapped against the Hub partners' ability to deliver in these different areas.

  The subsequent planning process was organised into three priority areas, in short: Collections, Audiences and Organisations. Current and forthcoming plans will use these to map activity.

1.3  A Planned Programme

  At every point in the process, the driver for funding allocation has been the delivery of the plan outcomes and objectives. There has been no "bidding" process amongst Hub partners, but a jointly conceived and delivered plan in which appropriate solutions and delivery mechanisms have been developed.

  In the Tees Valley, for instance, where there are significant museums outside the Hub, the regional Hub partner, Hartlepool, has developed a programme with significant contributions from those other museums. Consequently, Hartlepool receives an appropriate level of funding which it administers on behalf of the Hub, but contracts its sub-regional partners to achieve regional targets. Conversely, in Northumberland, where museum provision is sparse, local partners have asked the Hub leader (TWM) to directly employ outreach workers, on the basis that TWM has the capacity to do this more effectively.

  Elsewhere, programmes have been designed with users at the centre of the process, and appropriate delivery partners have been identified. These may be non-Hub museums, but equally, may be "non-sectoral" partners, so for instance the Hub has sustained relationships with local press, the regional development agency (One North East), and the Historic Environment Forum. These latter partnerships are often aimed at producing truly regional programmes (eg marketing, advocacy, information gathering on behalf of the sector). It should be emphasised that some 45% of the current programme can be identified as cross-regional activity.

1.4  Current Allocations

  The resulting split of allocation according to priority area and key delivery partner in 2006-07 is summarised in the following table:


Hub partner
PA1 (£)
PA2 (£)
PA3 (£)
Operation and
Management (£)

TWM
466,880
23,500
327,100
Beamish
220,500
28,350
177,100
Bowes
138,500
13,000
213,000
Hartlepool
288,000
190,000
26,000
NEMLAC
13,000
15,000
Regional programmes and partners
693,620
227,600
399,500
169,350
Totals
1,807,500
305,450
1,306,700
210,350


1.5  Mechanisms for Engagement

  It can be seen from the paragraphs above that funding is targeted at where it can make the greatest difference: it is not cascaded as a matter of course, rather it is directed and managed through a series of partnership agreements both within and without the Hub.

  Furthermore, the nature of these engagements will not necessarily involve cash changing hands, but may involve support from staff, partners, trainers or independent providers.

  In some instances, non-Hub partners will be obvious (e.g. if you are going to develop outreach activity in Tynedale, it would make sense to work with Tynedale Council), in others, they will express an interest in an area of work, or indeed suggest an area of work which can then be developed in partnership. They may also seek to take advantage of existing schemes or provision (eg the region-wide literacy activity developed by the Hub), or nominate staff for training programmes (eg the Core Skills programme). In some cases, opportunity funds have been released through a bidding process, but again these have been strategically directed and assessed. Finally, there are those initiatives which are of wide benefit and non-Hubs are de facto engaged (eg Regional Museum Guide).

  The methods of allocation and their relative values are developed in 2, below.

2.  Question 2  It would also be helpful to have an idea of the nature and volume of the direct and indirect benefits to those institutions outside (and perhaps especially those furthest from) the Hub

  As noted in 1.5, above, there are a variety of mechanisms in which non-Hub museums benefit from the Renaissance programme, some of which are easy to quantify and some are less so. As noted, in general terms, some 45% of the Hub's budget is allocated to regional working and this includes the elements delivered with, and by, non-Hub museums.

2.1  Direct Funding

  There are several ways in which direct funding is allocated to partnerships with non-Hub partners:

    —    Bidding into "Opportunity" Funds

    On some occasions the Hub allocates funding from one of its programmes to deliver specific types of outcome. It will then invite museums across the region to bid in to deliver these. For example the Hub Diversity Fund invited bids to develop programmes to engage with BME audiences. In such cases, bids are assessed by representatives of the Hub and MLA North East, and specialist independent advisors if necessary. Funding is then apportioned accordingly.

    —    Support programmes for museums engaging with priority audiences

    Funding is sometimes allocated to non-Hub partners to engage with specific priority audiences where a museum has shown a capacity to engage with those audiences and thereby deliver Hub outcomes. Specific examples include Bede's World which has received funding in support of a programme of engagement with disaffected young people, and a variety of museum partners supported by the Hub's Regional Education Team to develop resources and programmes to work with Key Stage 3 and 4 pupils, or families through the Sure Start programmes.

    —    Specific needs and "vacuum filling"

    The Hub has strategically prioritised particular geographic areas for attention because communities in those areas may have little or no access to museum provision, and may be too distal to benefit from investment in sub-regional centres. The prime example is areas of Northumberland where funding for two outreach officers and associated programmes has been provided. In actual fact, at the request of the partner authorities, the officers have been recruited by TWM, and will be seconded to the partner authorities in Northumberland with management and development support from their TWM managers.

2.2  Support programmes

  There are a number of regional Hub programmes which do not supply direct funding or staffing to non-Hubs partners, but which nevertheless provide a direct and very tangible benefit to their operation and development. These include, for instance:

    —    Training

    The Hub offers many free training and development opportunities to museum staff and volunteers across the region. The prime example of this is the Core Museum Skills programme; a series of 10 day-long modules funded by the Hub and delivered by a number of specialists, predominantly from Hub museums. Places are free, and open to any applicants from the museum sector. Demand is so high that we run two courses a year. In addition training is offered in a variety of other areas including:

    —  Museum education;

    —  Conservation;

    —  Fundraising;

    —  Marketing; and

    —  Disability access.

    —  Resources

    Several resources have been provided for regional benefit, for example:

    —  Conservation Equipment and Materials: each museum in the region receives a basic collections care and cleaning kit and appropriate training. This will allow them to focus on preventative conservation and basic remedial techniques provide better care for their collections;

    —  Collections Treatment Facility: a large walk-in freezer unit has been constructed at Discovery Museum. This is made available to the region's museums along with the expertise to use it: this is particularly important for treating material suffering from bio deterioration, pest infestation or water damage;

    —  Access: The Hub's Access Officer has developed a set of access equipment that can be made available to museums on request for special events or on trial if they are considering purchasing equipment of their own; and

    —  Learning and Education: Education resource boxes have been produced for all smaller museums following consultation with the museums. These consist of basic equipment such as pens, pencils clipboards, paper and additional items as requested. In addition specific resources have been developed for some museums, for example, to engage with family audiences.

    —  Advice and support

    The North East Regional Museums Hub has created capacity to support the museums and museum activity across the region. Examples include:

    —  A Fundraising Development Officer who provides generic advice and training to museums and museum authorities, as well as developing bids for further funding for regional programmes;

    —  An Accreditation Support Officer to help museums prepare for the Accreditation process;

    —  A Disability Access Team providing advice, training and equipment;

    —  A Volunteering Team which has succeeded in building an impressive volunteering capacity for the benefit of museums and participants;

    —  An Education Team providing a wide range of support for almost all museums in the region and targeted expertise in specific areas such as Key stage 3 and 4, family learning and literacy; and

    —  A Diversity Officer to sharpen up all aspects of engagement with and employment of particularly BME groups.

    —    Marketing, Communication and Promotion

    The Hub has worked to raise the profile of museums as a sector with key audiences and stakeholders by initiatives such as producing the Regional Museums Guide, partnering the Arts Council for England North East and a press partner to produce the regional Culture Magazine, and creating Innovart, a network of teachers and museum and gallery educators.

    —  Advocacy and Influence

    The Hub now brings its collective delivery power to strategic discussions, and its resources to regional programmes, and in doing so can raise profile and knowledge of the sector and its potential. In partnership with MLA North East, the sector is now a major regional force and is developing meaningful and productive partnerships at all levels as well as initiating new programmes: museums are no longer confined to the role of supplicants!

2.3  Collaborative Working and Leverage

  There is a tangible increase in the level and impact of collaborative working across the Museums sector in the North East as a result of Renaissance in the Regions. Examples include:

    —    Themed Regional Exhibition and Events programmes

    Each year the Hub brings together museums to present a programme on a common theme across the region. In 2005 this was SeaBritain 2005 North East, and in 2006, World Cultures. Both tied in to national celebrations and in each case, the Hub co-ordinated regional funding to support a range of initiatives and museums, many of which had insufficient capacity to access such funding.

    —    Specialist Knowledge

    The Hub has developed a Curatorial Needs programme for the benefit of collections across the regions. Collections are addressed by subject area, rather than by museum, so this is a truly cross cutting area of activity. This has caused museums to work together to pool knowledge irrespective of their size or status.

    —    A Common Purpose

    The increased opportunities to work together in partnership have contributed to a greater spirit of community and mutual support across the sub-region.

3.  Question 3  Another issue which arose in discussion was the availability of funding from DfES. Could you please let us have some more information about this, such as what the funding is, what it is for, how it is applied for, how much has been received and what it has been spent on?

3.1  Securing Commitment

  There is no question that a great degree of our activity impacts directly on DfES targets and aspirations. Whilst some DfES support is forthcoming, there is a real sense that this is small and sporadic and there is still some way to go in convincing DfES of the true value of museums and of learning from collections.

  There is often a sense that it is beholden upon DCMS and its partners to convince DfES of our usefulness: one might hope that DfES increasingly sees the benefits and potential of museums and collections, particularly in relation to the Learning Outside the Classroom agenda, and begins to initiate engagement with museums rather than merely responding to overtures from others.

  Having said this, there are two specific areas where DfEs funding has been immensely beneficial and strategically applied to our museums and collections and these are dealt with in 3.2 and 3.3, below.

3.2  Strategic Commissioning

  The best known and most obvious recent injection of DfES funds has been through the Strategic Commissioning initiative. This enables National Museums to enter into learning-based activity with partners in the regions. There are some reservations about what some perceive as a "paternalistic" approach, however, there is no doubt that this has provided immense benefit across the country.

  In the North East, this has been responsible for programmes with TWM as described in the table below:

TWM Strategic Commissioning Projects


Project Title
Budget
National Partner
TWM Venue

Take One Picture
£15K in 2006-07,
£13K in 2005-06
National Gallery
Laing
Real World Science
£24.25K in 2006-07,
£20K in 2005-06
National History Museum
Hancock
Across the Board
£2.5K in 2006-07,
£19K in 2005-06
BM
Segedunum
World's Most Photographed
£16K in 2006-07
NPG
Sunderland
BP Portrait Awards
Nil activity this year
NPG
Sunderland
Engaging Refugees and Asylum Seekers
£28K in 2006-07
National Museums Liverpool, Salford, Leicester
All
Image and Identity
£19K in 2006-07,
£10 K in 2005-06
V&A
Shipley
Visual Dialogues
£16K in 2006-07,
£22K 2005-06
Tate Britain
Laing



3.3  Arts and Humanities Research Council Funding

  An important source of funding is provided to North East Museums through the AHRC. This comes through a number of sources:

    —    Revenue Contributions to University Museums such as Newcastle University's Great North Museum (£190,500 pa 2006-09) and Durham University's Oriental Museum.

    —    Special project funding for University Museums (eg a research project on bar-coding collections prior to a major re-storage scheme for the Great North Museum: £30,000 single grant).

    —    Funding for collaborative schemes between University researchers and any museum in the study and use of collections. Existing and proposed projects include research into online oral history; instrumentalism; twentieth century paintings in the Laing Art Gallery. These have been/will be variously funded through, for instance the Collaborative Post-Doctoral Programme and an AHRC scheme to promote collaborative seminar programmes.

22 February 2007





 
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