Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 320 - 339)

TUESDAY 23 JANUARY 2007

MLA

  Q320  Mr Sanders: Witnesses from the hubs have told us that they have been encouraged to make long-term plans under the Renaissance programme and that cuts in funding could put them in a worse position than they were before Renaissance. Do you agree with their assessment?

  Mr Wood: My colleagues will say a bit more on that. I do absolutely. Renaissance is an infrastructural investment programme in many ways and it has involved a lot of new vitally needed posts being created, for example new curatorial posts. I think a couple of hundred so far have been created. These are long-term improvements in collections care and in the workings of museums and in collections development. It is absolutely vital that the funding continues, it cannot be seen as a one-off programme where you can just switch the tap off, this would cause enormous damage to regional museums and to those in the hub teams. That is not just an MLA view, we have had very, very strong support from DCMS on this and David Lammy, who you will be speaking to soon, has been travelling around the country visiting Renaissance museums and has been an incredibly enthusiastic supporter of the programme. I think there is recognition all round that this is an infrastructural investment programme which has long-term impact but is not a short-term programme. Chris, do you want to say a bit more on that?

  Mr Batt: Just to reinforce that point, that Renaissance should not be seen as a project that has an investment and then finishes and everything is different, it is about maintaining the success it has already delivered long-term. That is exactly what is going to change the relationships both regionally between institutions and their users but also nationally, as Mark and Sue have described, between the national museums and the regional museums. It is a long-term investment; it has to be.

  Ms Wilkinson: The only thing I would add to that is from the very early stages any museum that was going to be in a hub had to have a commitment from its funding body that they would maintain their core investment in the regions. We have had feedback from all the hubs that in tight budget rounds that has been an important consideration for any authority or funding body. If Renaissance funding does disappear then that protection will disappear. We know that when Renaissance was commissioned as a report it was because there was real concern about the state of regional museums and there was a steady decline in visitor figures, the Visit Britain figures showed that. I think we would go back to that situation with a customer base with increased expectations, because that was what we focused on, now being even more dissatisfied.

  Q321  Mr Sanders: So what can you do if that situation emerges to ensure that the Renaissance success story continues?

  Mr Wood: We have got to keep making the arguments that we are doing. Some of the comments we have had from the Treasury have been very encouraging in that they see this as one programme which has always delivered measurable results where we have deliberately established a programme in a way that measures the outcomes, if you like, the results that we get in every single part of that investment. It is very important to keep telling that story. The broader story as well is the role of museums in the whole UK economy, whether it is the tourist economy or with education and the role of museums in inspiring youngsters and really getting teenagers off the streets where they have a vitally important role to play. Looking forward to the Olympics, museums really are the most important tourist attractions in the UK as well as being cultural centres. They have such a vital role to play that we have to keep making the argument that it would be so short-sighted to reduce investment, and we still have not had the full Renaissance investment yet, we are still short of the full programme, but it is achieving such remarkable results and having fantastic knock-on effects, including enabling regional museums to leverage Lottery funding. I think nearly £300 million of extra Lottery funding has come through this programme. This is really having an impact and we just have to keep making that argument, and the regional museums do so as well, of course, the hub museums.

  Q322  Mr Sanders: So your message is "museums, not ASBOs".

  Ms Wilkinson: I think we could take that one and use it.

  Mr Wood: It is a good slogan.

  Ms Wilkinson: It is a very good slogan and a lot cheaper.

  Q323  Chairman: You have talked of the support which you have had from DCMS and the minister's personal enthusiasm but, on the other hand, you have been asked to consider what will happen if there is a 5 or 7% reduction in funding. Can I take it from your answer, therefore, that you are not resigned to that, that you are still fighting to convince Government to at least exempt the museums sector from any such reduction?

  Mr Wood: Absolutely. We are not resigned to anything. We have very, very strong arguments to make that this is a sector which has suffered from under-funding for a very long period and there is cross-party agreement on that in the background to the Renaissance programme. We are having a measurable impact at a time when you have in the education sphere the need to think about how you create a creative economy and the creative institutions are a vital part of that. What was very important was that museums engaged much more with schools, which they have done, the Renaissance programme has been a real motor for that. The other aspect is how do you establish a UK programme for the Olympics which engages all the regions. It is not just visitors coming in to visit North London, the Olympics should be a national event, and will be a national event I think, and museums have a vital part to play and, therefore, continuing to invest in their infrastructure and their work is absolutely vital. No, we will continue to lobby and argue forcefully that this is one area where funding should not be cut. I do not get any sense that DCMS is not behind us on this and the minister very much because he has been a very, very keen supporter of this.

  Q324  Chairman: But at the end of the day it is not going to be the DCMS that makes that decision. Are you detecting similar enthusiasm in the Treasury?

  Mr Wood: I think inscrutability is the word that probably applies there. What we have recognised is there is a lot of appreciation of the Renaissance programme in the Treasury because it is almost the perfect Treasury programme: you put the funding in and measure the results coming out. We can deliver statistics, which we do, which demonstrate what value has been achieved and created with taxpayers' money and that is very, very important and I think we should be doing that. From that point of view the Treasury thinks it is a very good programme so that gives me hope still.

  Ms Wilkinson: We have created a very robust evidence base. We have conducted surveys of children and teachers where we have had 26,000 children and 1,600 teachers talking to us about what they see as the impact of Renaissance on teaching and learning. As I was saying, we have regular data returns from the hubs. We conduct an annual exit survey of museums. We have both robust quantitative data about the programme as well as a lot of hugely important evidence about people talking about the impact the programme has had on their lives. Talking about "museums, not ASBOs", the sorts of comments we are getting about these programmes could be summed up for me by a 15 year old boy in Bolton who said, "I didn't know what community was until I did the Local Treasures project" and at the end of it he said he had a much greater respect for older people than he had ever had before, which I personally found very encouraging because I think I was probably one of his "older people".

  Q325  Helen Southworth: We have had some evidence about the engagement of museums with young people who are on the margins. I was wondering whether you had any comments about how the programme has helped to develop that. I have had evidence about working with Sure Start and young people in care and I was wondering whether you have got some evidence you can give us about that.

  Ms Wilkinson: Yes. The PSA targets for the programme have been very much focused on drawing people into the Renaissance funded institutions—that is the whole programme, not just the hub museums—which would not normally go to museums. We have got a huge number of case studies of museums that have made a particular focus on children and young people at risk of exclusion. When we did the big survey of 26,000 children we discovered that 32% of the schools that visit the Renaissance funded hubs come from 20% of the most deprived wards in the country using the Indices of Multiple Deprivation. Colchester Museum worked with 20 families whose children suffer from Aspergers Syndrome. Norfolk Museum was working with the Norfolk Youth Offending Team and the Youth Offending Team have reported the impact of this programme on the young people who were involved in it. They were talking about increased motivation and the development of skills. There are examples in every single one of the hubs and in many of the museums outside the hubs who have been funded through things like the Museum Development Programme and, of course, the Museums with Designated Collections about both their commitment to working with these audiences and their amazement about the impact this sort of work can have. One of the things that MLA have done is created an outcomes framework which allows us to analyse what it is people say about their experiences. We have now got a strong evidence base which shows the ability of museums to inspire people and to motivate them so that they want to take their learning further, so that they want to engage in skills training or learning or they want to join in some other project or programme.

  Q326  Alan Keen: Mark Wood has already made the point indirectly that the greatest threat to funding of the arts in the next few years is the Olympics. You made the point that what you have got to offer is crucial to the Cultural Olympiad.

  Mr Wood: Yes.

  Q327  Alan Keen: How did the secondment of a senior person come about? Did you suggest it? Did it come from a joint meeting?

  Mr Batt: It was an opportunity that we saw very quickly to second a senior member of staff to the London Organising Committee, LOCOG, to be at the heart of the development. This was when some thought had been given at the very beginning of the process to how culture would play a role beyond the Opening Ceremony and the Closing Ceremony. By having someone in at the heart we were able to give quite a degree of confidence very quickly about the range and opportunity of the institutions that we represent. It has led us, first of all, to a very close working relationship with a number of people at LOCOG but working with the Arts Council also the one element that was in the original bid, the international exhibition programme, we are now responsible for managing the committee that is running that, and Mark chairs that committee. We produced a prospectus of opportunities for museums, libraries and archives—Setting the Pace—and then consulted on it. It was not simply a matter of us being able to have a strong voice at LOCOG but also to have a strong compelling voice with the sector who, it is fair to say, at the first meeting we called stakeholders were cautious about the idea that there was any opportunity to do things because clearly many people saw the Olympics as a threat rather than an opportunity. Our engagement has made it possible to encourage institutions right across the country to see the value in being a part of it. In the consultation that has just closed we have had over 100 responses and about 80% of the institutions that responded indicated they would certainly be actively engaged in contributing to the Cultural Olympiad that begins next year. We are on the breaking wave rather than being behind it in terms of this.

  Q328  Alan Keen: Are you really saying, or are you not, that your involvement has led LOCOG to understand what it is you have got to give and, therefore, are coming in on your side on funding rather than thinking, "We need the funding. We are going to be the ones who are going to get the criticism if it is not delivered on time"? Do they understand now that some of the funding has to stay with you instead of being taken away or increased funding coming in from their side?

  Mr Batt: They recognise that nothing will happen without investment. That is not quite true because institutions are already thinking about a range of things they would want to do. There is not guaranteed funding for any of this activity. We learnt very quickly that there are quite a lot of constraints about how the money that is in LOCOG's budget can be used a lot of that is focused on the Opening Ceremony and the Closing Ceremony, which are big events. There is a relatively modest budget which covers educational and cultural activities and it is possible that we could be a part of that. We understand that we need to consider other funding streams, which could be sponsorship, and clearly they (LOCOG) have a strong engagement with that, and could be looking for other funding investment. For example, the Heritage Lottery Fund has already indicated its programmes consider Olympics related activity and there is the Olympics Trust which has been set up. There is a range of opportunities. The crucial point in all of this is we have been able to make it very clear that we do not have to talk about huge sums of money to do this, there is a real opportunity to make a difference to the whole country before, during and after the Olympics with the investment in programmes we already have.

  Mr Wood: I think I can add to that. We have helped, and this work has helped people in LOCOG, and LOCOG has been quite enthusiastic about this, to recognise the potential for staging activities and events around the country based around museums. That is one very, very powerful way of involving the whole of the country in the Olympic experience, if you like, and contributing to the Olympic event and being caught up in it and being engaged in it. That was our objective when we began engaging with LOCOG and I think they have been very receptive.

  Q329  Alan Keen: As you know, we have just completed a report on the Olympics and that was one of the big issues, particularly for people from other parts of the country. We were talking earlier about the regions and the MLA quite separate from the Olympics, so I am pleased to get that answer from you. It is one of the strongest arguments you have got as well, is it not, to make sure you get funding and you have got to keep battling away. Good luck with that.

  Mr Wood: Absolutely. It is our job to get those arguments across. It does not take much to convey the potential and the enthusiasm and the creativity amongst the leading regional museums and, indeed, even going down to the local areas.

  Q330  Alan Keen: I am sure you would be very pleased if we recommended that.

  Mr Wood: We would be very pleased indeed, yes, thank you.

  Alan Keen: I am encouraged by those answers, thank you very much.

  Q331  Janet Anderson: Could we move on to trust status. We have heard some very enthusiastic endorsements of the benefits of trust status for local authority museums. Has your report on that encouraged other local authorities to look into the possibility of improving their services in this way? What are the benefits and what are the disadvantages in your view of trust status?

  Ms Wilkinson: The report we commissioned focused in the main on local authority museums, as you have said. It seems that there were various reasons that were identified within the report for devolution, some of which were around responding to funding difficulties or something like a best value review, others were around wanting to have much more flexibility and freedom and to give stronger focus. The report in the end did not come down to say trust status is better than non-trust status. What it said was there are advantages and disadvantages to both and the critical thing is about how you go into setting up the trust but also the management and governance of the institutions. What we have done in order to facilitate museums that are thinking of taking up trust status is to commission a further piece of work that builds on the report that will provide things like model governance frameworks because we would not see it as our role to say, "This is how you should be governing your institutions", we think it is our role to say, "This is the evidence that will tell you both what you need to consider and what the problems and issues might be, and here is some support so that if you decide to go ahead we can draw on the best practice of the 23 museums that have taken up trust status and assist you in ensuring that you make the best decisions for you and particularly the people you are there to serve".

  Q332  Janet Anderson: Would you draw a distinction between those authorities where they have a wider sort of leisure trust and those that just have trust status for museums and galleries? What are the benefits and what are the disadvantages of those two models?

  Ms Wilkinson: The report did look specifically at that issue and I can give you the section of the report now, if that would be useful, or we could send it to you afterwards. Broadly what it said was that while the advantage of a strategic approach to the delivery of culture is self-evident, there was no evidence to suggest that museums fared better in those larger trusts and, in fact, there was evidence to suggest that perhaps they were not necessarily the best solution for the museum service. That was for museum services which were small services. Clearly if it was a big service operating within a culture and leisure trust then that might change. The issue was about profile, recognition and status within a large culture and leisure trust not being terribly different from the issues about being a museum service within a large local authority trying to make the same case for investment.

  Janet Anderson: Thank you very much.

  Q333  Philip Davies: Could I ask you about the Goodison Review and its recommendation that it made on liberalising the tax regime to encourage philanthropic donations. A couple of weeks ago when Sir Nicholas came to the Committee he told us that despite being set up by the Treasury four years ago he had not even spoken to anybody from the Treasury apart from a phone call the night before our Committee hearing, I think. I just wonder what you have been doing in order to press for a more liberal tax regime to encourage this?

  Mr Wood: We were very enthusiastic about the Goodison Review and some of those aspects which have been implemented have involved the MLA, for example passing over some responsibility from DCMS in export licensing and so on. Indeed, it should not be forgotten that Sir Nicholas' recommendation one was that the Renaissance programme should be carried out and funded in full, which he said was the framework for everything else, which I thought was slightly overlooked but is quite an important part of the report. In general, we wish there had been more progress. I think it is a very important report. If you look at the sector, the big problem in the museums sector right now is funding for collections development and for acquisitions. It is not the only problem but it is a major problem, a lack of adequate funding for collections development. It is clear that we are in a situation now where the Government is not going to suddenly find extra money to give to museums to add to their collections so where do we find alternative revenue streams. Of course, there are other revenue streams, national museums have been very good at commercial development and so on, but if you look around at other developed countries most of them have a more developed infrastructure and system for philanthropy, both private and corporate. As Sir Nicholas Goodison did, so we looked at different models. France is an interesting one, Australia is another interesting one. You do not have to go all the way down the route to the American model, although that is also quite instructive. A more liberal regime on tax treatment of philanthropy and donation would open up private investment, private funding, which could help the museums sector as it has in other countries. The Goodison Review was a very important first step which we have not even taken in some areas.

  Q334  Philip Davies: Given your success in persuading DCMS to implement the Goodison recommendations that related to them, does this mean that you have come up against a brick wall at the Treasury as well on this or have you not pressed as well on this as you have on those other issues?

  Mr Wood: We have tried arguing the case. We need to keep regrouping and arguing the case again. The Art Fund put forward a very good paper on lifetime giving, which we supported, which put forward the arguments very coherently which was rejected by the Treasury. We just have to keep rethinking how we advance the arguments because they are very sound. Of course it is a difficult one for any government, for any Treasury, because you are giving up potential tax revenue, so it is not straightforward, but we are looking at systems which have worked very well in other countries and have helped open up additional funding streams which really do make a big difference to the institutions. Sir Nicholas Goodison's recommendations were very well thought through, very thorough and were not that radical. We just need to keep pressing that argument, and we will do so. No, we have not been given much encouragement so far from the Treasury but there is a logic to these arguments which is persuasive. If we cannot see any other sources of funding for collections development in particular, and other things, then I think we have got to keep banging on the door. You know as well as I do if you go into any American museum you will see a wall of donors. The fund raising which is going on in the States, for example, from the private sector and the corporate sector is so much more dynamic than it is here because there is that tax framework. We need to learn from that because it helps everybody. People are willing to give if there is some encouragement and some incentive. Sir Nicholas' recommendations only covered a small area of that, I think we could go a lot further.

  Q335  Chairman: Indeed, we were told that if you go to a British museum you will see a wall of American donors! Several of our witnesses have pointed at the considerable disruption that the MLA has undergone in terms of reconfiguration, reviews and the uncertainty that has inevitably created. Are you confident that you are now in a state where you can move forward and implement the considerable tasks that have been given to you and there will be no more of this restructuring?

  Mr Wood: Absolutely. There has been a restructuring in as far as far as we have integrated the nine regional MLA agencies into the national agency. Before that we had a peer review process, which was actually quite effective. Overall it has created a much more effective organisation and a more dynamic organisation to have a national/regional MLA as opposed to having separate semi-autonomous regions. We have a shared agenda now and we can work together much more effectively. Another effect is we have been able to make efficiency savings, particularly in back office work. We have taken out costs, we have reduced staffing. One of the objectives of this organisation is to be as lean and mean as possible and to make sure the money goes to the frontline, it does not go into administration, bureaucracies and needless posts and roles. By this integration we have achieved a much more focused organisation which is much more effective in the regions as well. I do not think we missed a step along the way. We had a short, sharp debate, relatively speaking, we created the new structure, we have a new board where all the regional chairs sit on it, it is not that dissimilar to the path the Arts Council took, but we now have very, very enthusiastic commitment from across all the regions for a national MLA. I think Chris, who carried out this work laboriously over many months of the integration work, might want to say a few words.

  Mr Batt: Just to reinforce that we believe what we have done has created a much stronger and robust organisation. We have not lost any speed on any of the programmes we had in place before the review started. Indeed, I believe in doing that it helped us in some areas to see the way forward. I just want to stress that it is not simply about doing more efficiently what we were doing before. We recognise that the sector needs a strong and powerful voice nationally to speak up in a consistent way for it. That is what we are doing today, hopefully, and what we will do much more of in the future. To do that we need to have a much more compelling research and evidence base so that rather than simply telling an interesting story about what is happening we can demonstrate that there are significant impacts to be delivered by our institutions, and Renaissance is a good precursor of what we want to do more of. We need to ensure that our reputation is heard and understood. We have delivered in a whole range of areas from the People's Network to Renaissance in the Regions, the Inspiring the Learning for All programme, but we need to make it very clear that we are now exactly what we have agreed with DCMS, the lead strategic body for museums, libraries and archives. Now it is much more about focusing on future development, the development of policy options for government, and that is why it is so important that we are now leading on the action plan for Understanding the Future. We are just about to launch a new policy framework for libraries and on archives we want to look again at all of the recommendations of the Archives Task Force and ensure that where we have not already done something we can review those to make sure there is a policy framework with DCMS.

  Q336  Helen Southworth: You have touched there on the significance of developing a long-term policy for archives and you said in your evidence that a long-term strategy for publicly funded archives needs to be developed to bring them into line with museums and libraries. Can you give us a progress report about how close you are to achieving that?

  Mr Batt: Yes. In advance of coming to talk to you we looked again at the recommendations of the Archives Task Force and it still presents us with the framework that we need to move forward. It was a really fundamental review. For us at MLA it seems a long time ago but it is only just coming up to three years now. Of those eight recommendations, we have addressed seven of them with The National Archive and others, and shown they are the right kinds of things to do. We have used our own core funding to replace what would have been about £2 million of investment in that particular area but it has demonstrated that the basis for a development framework for archives is there covering things that we are doing elsewhere: positioning archives as part of national policy more broadly in terms of education, the economy, social development in communities and things like that; looking at particular areas like film and audiovisual archives where there is not any kind of organised framework available; and looking at the workforce because developing the workforce is critical. We have started to do things in all of those areas, it has not been that nothing has been happening. The key element of the recommendations which it has not been possible to deliver is, of course, Recommendation One which was the creation of the archives gateway which proposed expenditure of around £10 million over five years. We have worked with The National Archive and other strategic partners to put a bid into Heritage Lottery Fund. My interpretation of the situation is that when that gateway proposal was made it was at the end of a period when there were quite a lot of grands projets in IT development, the People's Network, the National Grid for Learning, the University for Industry, and there was a developing view at that point that in the future those projects should look more at outcomes and the impact on communities and to see how far one could take existing frameworks and build on them rather than starting from scratch. Having talked to the Heritage Lottery Fund I am convinced that their view was the proposal did not take that view enough, and that is understandable. We want to revisit that in terms of our new policy framework and find ways in which we can work in partnership to find ways of moving forward the archives gateway as well. There is a really strong commitment now to take the success of the elements that have been achieved in the past three years and use that as a foundation for moving forward. We have already had some conversations with DCMS about this who are extremely supportive of, first of all, agreeing the relationships that there are between us and The National Archive to ensure there is no duplication, that we are working as one to deliver, but then to find ways of moving forward on that broad front of eight recommendations.

  Q337  Helen Southworth: The archives sector has some very pressing challenges currently. What needs to be done in order to address those challenges but also set the sector into the 21st Century as well as doing incredibly valuable work to record the previous centuries?

  Mr Batt: The caveat I normally say at this stage is we cannot solve everybody's problems for them. It is great when we have got budgets that we can actually enable change to happen, and even sometimes a relatively small investment can make a big difference, I am not dismissing that. We have to help organisations to change themselves quite often. Archives are as heterodox as the rest of our sector. It is quite a complicated sector, but even within the public sector, from record offices that at least fall within a framework of inspection from The National Archive, through local history collections in libraries that form a part of the normal collection of a community's identity through to a whole range of specialist archives, for example the film archives, those are areas where we can help to identify urgent need, we can lobby, support and argue for investment from governing bodies where we can. A very good example is with The National Archive we make a relatively modest investment in the National Council for Archives. Our contribution is about £75,000 a year. We pay 50% of a Lottery advisory officer, which for us is probably around £20,000 of that £75,000. In three years that person has brought in £37.5 million worth of Lottery investment to support archives. It is not necessarily about large scale investment to bring about change, it is getting the money in the right place to do it. That is the sort of thing that we are going to be much stronger on in the future, to find the points where you can really make a difference and work on those.

  Q338  Helen Southworth: Following your restructure, how many staff do you have? What sort of expertise do you have on archives?

  Mr Batt: We have a head of archives policy now and also an archives manager within the national agency. There are staff working in our regional agencies as well. We do not have large teams of people, even running the Renaissance programme there is a relatively small team of people at the national agency, but they have a responsibility both to advocate but also to develop policy, to make connections with partners to ensure that we are getting maximum benefit from the investment.

  Q339  Helen Southworth: Do you think it would be helpful to clarify what proper arrangements local authorities should be making in terms of care of their records? Should it be a statutory function?

  Mr Batt: Our view is that trying to do this through legislation is probably not going to be an effective way of raising standards where standards need to be raised.


 
previous page contents next page

House of Commons home page Parliament home page House of Lords home page search page enquiries index

© Parliamentary copyright 2007
Prepared 25 June 2007