Select Committee on Culture, Media and Sport Written Evidence


Memorandum submitted by RNIB

INTRODUCTION TO OUR RESPONSE

  We have set out our responses to the Committee's inquiry under the four question headings of the original press release. Within these questions we address two broad areas; what needs to be done to ensure that blind, partially sighted and other disabled people are not excluded from new media in terms of access to TV services and, secondly, the role that new media and technology can play in improving access to written information for blind and partially sighted people, but which is currently not being harnessed due to a lack of government support. We also raise issues around problems that Digital Rights Management schemes are creating for disabled people through establishing barriers to achieving equal access to content.

WHO WE ARE

  We are the UK's major agency serving blind and partially sighted people, dedicated to achieving positive change and greater inclusion in all aspects of life for the two million people in the UK with sight loss.

  Full and equitable access to information is essential if people with sight loss are to compete on equal terms in education and employment. It is also essential to full enjoyment of all aspects of daily life and of the potential advantages which modern technology brings. We devote significant resources to trying to ensure that blind and partially sighted people are not left behind by advances in technology and communication, be it in the fields of broadcasting, telecommunications or publishing. This is an extremely challenging task, given the speed of development in these fields.

WHY THIS INQUIRY MATTERS TO BLIND AND PARTIALLY SIGHTED PEOPLE

1.  Access to information

  Each year less than 5% of books published in standard print become available in formats such as large print, audio or braille that people with sight loss or dyslexia will be able to access. There are some two million people in the UK who find it difficult or impossible to read standard print or recognise a friend across the street. Up to a million other people find conventional reading difficult as a result of dyslexia or other barriers. So three million people are experiencing a chronic shortage of information that is accessible to them and are being denied their right to read.

2.  Digital Rights Management

  Digital Rights Management (DRM) systems applied to e-Books and e-Documents can prevent access by blind and partially sighted people who use assistive technology to read the screen or to control the computer. In those circumstances, the blind user is prevented from achieving the same degree of access as his sighted counterpart, or indeed any access at all.

3.  Access to television services

  Audio description, the access service for blind and partially sighted people on TV (audio description is an additional narration that fits in between dialogue to describe action, body language, scenery—anything that will help a person with a sight problem to follow what is happening on the screen) is a recent innovation. Audio description provision still stands at low levels with about 8% of programmes being described on the major channels, going up to maximum 10%. Therefore as technology changes and convergence takes place, we are extremely concerned that disabled people are not left behind, unable to access new media services or use the equipment needed to receive and interact with those services. We believe this is a real and serious possibility, unless action is taken to ensure that technology and services are designed to be accessible.

Question 1:  The impact upon creative industries of recent and future developments in digital convergence and media technology

  We are excited by the opportunities presented by converging digital technologies and the potential they have to improve disabled people's access to information. Currently, if we look at the production of books in accessible formats such as large print, audio and braille, charities undertake most of this work. This is done post-publication of the standard print work, using traditional methods, such as scanning text into a digital format.

  We believe that with new technology, partnerships and business models, we will be able to achieve simultaneous publication of works in a range of formats, and availability of accessible titles through mainstream retail and library sources. This will allow a huge increase in the number of books that become available in accessible formats (currently less than 5% of those published each year), and allow works to be produced in accessible formats as the same time as standard print versions, and not months afterwards as can be the case now.

  Mainstream publishing processes and the production of accessible formats are converging. We believe that Daisy (a format based on an open e-book standard, that allows text and/or speech to be indexed at several levels, permitting searching, browsing, bookmarking and retrieval) is "a better way to publish" and that its adoption by the publishing industry would be of benefit to all. Pending this, those publishers who use XML (mainly academic journals) are using a format from which temporary or permanent audio, larger print or Braille can be produced in a relatively straightforward way.

The role of government in supporting developments in media technology for disabled people

  We are currently working in collaboration with the publishing industry to start running pilots aimed at finding the most cost effective way of turning publishers' various formats into XML, from which accessible formats can be readily produced. This pilot, and indeed the whole accessible format sector, is hampered by Government's continued refusal to accept the creation of accessible reading material as a legitimate area for public expenditure. More specifically, we have to date been unable to secure from the DCMS "Culture on Line" fund or any other public source the £200k needed for this first pilot.

  With the active involvement of the Publishers Association, the Publishers Licensing Society and some major publishing houses, we have been embarking on a pathfinder project to develop a partnership between the publishing industry and the voluntary sector. In simple terms, this involves publishers making their digital content available in secure conditions for conversion to an XML file. The XML files would be held in trust by an agency such as RNIB and used as the source for accessible format copies for order by customers such as bookshops, libraries, schools or blind individuals. None of this demands any significant financial outlay by publishers.

  The most exciting aspect of digital technology is that it allows a range of accessible formats to be produced from a single master file, once this has been properly structured. Larger print, braille and synthetic audio can be produced to suit an individual's needs, while human audio recordings can now be digitised and indexed. Increasingly, reference material and other titles can be accessed flexibly by means of the Daisy Format.

New technology in action

  The industry is already harnessing new technologies. For example, Borders announced to the book trade at the Frankfurt Book Fair, October 2005, a partnership with on-demand printers Lightning Source to bring a much greater range of large print titles to the market. We believe that this will be publicly announced in March. This is a very welcome development and will mean that a print disabled person will be able to order a large print version of a book in Borders, which Lightning Source can produce in a short time.

The Committee's previous recommendations in this area

  The Committee included in its report on libraries, published in March 2005, a recommendation that DCMS take the lead in securing greater funding for the creation of accessible formats (para 111 and recommendation 37). DCMS, in its response issued in July 2005, referred to the work currently being undertaken by DTI officials with RNIB and others to establish a pilot project to improve the amount of books made available in accessible formats, but was silent on the issue of funding, implying that the procedures under development would need no money.

  However, responding to the same Select Committee report, the Government announced on 20 July 2005 that it was making £4 million of new money available for improvements to the public library service. Clearly, funding can be released if ministers are convinced that an adequate case has been made.

  As part of the Framework for the Future implementation plan, the Museums, Libraries and Archives Council (MLA) commissioned a feasibility study: "Reading material for VIPs (visually impaired people): using digital publishing workflows—Feasibility study of the potential for publishers to provide their electronic files of books to agencies for people with visual disabilities before publication". This Study, published earlier this year, concluded that there was ample scope to develop work in this area, and made a number of recommendations for progress. Although some of those have been taken up by the DTI work referred to above, many still await attention.

  However, we are very disappointed at having been unable to secure the £200 thousand needed for this first pilot project from the DCMS "Culture on Line" fund, or any other public source. It seems that despite the Committee's previous recommendation on DCMS' role, we are yet to see a clear commitment from government, joining with the voluntary and publishing sector, who have together already made important steps towards securing the benefits of new technologies for the timely production of much greater number of accessible format books.

Question 2:  The extent to which a regulatory environment should be applied to creative content accessed using non-traditional media platforms

Access services for disabled people and non-traditional media platforms

  From a consumer perspective, the distinctions between the different platforms that content can be received on is becoming blurred, for example with services such as HomeChoice and the future BT on-demand offering. Content can be received via a PC-based platform over the internet without it having the "feel" or "look" of a PC, and without the consumer being fully aware that he/she is downloading from an internet site rather than watching a traditional broadcast stream. In addition, as technology develops, consumers will increasingly be able to receive content on one platform and record it to play on a different platform. For example, it will be possible to receive TV programmes via a Freeview box, record with a PVR (personal video recorder) and via a wireless connection transfer the contents for viewing on a mobile phone handset or gaming console.

  With these developments in mind, it is important to ensure that the requirements on broadcasters to provide access services for disabled consumers, such as audio description for blind and partially sighted people, are not limited to traditional ways of receiving television. If these requirements are not extended to non-traditional media platforms, the provision of services such as audio description will reduce over time as more providers move to new platforms, instead, or in addition to traditional platforms.

  RNIB is strongly of the opinion that it would be against the spirit of the 2003 Communications Act not to extend to non-traditional media platforms the requirements to provide access services such as audio description. Given the growing importance of these new platforms, now is the right time to introduce regulation that secures access to television for blind and partially sighted people, so it is guaranteed for the future.

Access to information

  Our main points on regulation needed to ensure access to information:

    —  Digital Rights Management (DRM) schemes and technological protection measures should be designed in such a way as not to reject disabled people using screen reading technology to gain access.

    —  Publishers must not be able to "disable" text to speech features in e-books, leading to the exclusion of disabled people using Access Technology.

    —  Where a format such as pdf has accessibility features, these should be the default settings and all users should be strongly encouraged to use them.

    —  Where items have been made inaccessible, however inadvertently, to users with sight loss, speedy, robust and effective legal and administrative recourse must be open to them as beneficiaries of copyright exceptions who are being denied by technology the rights the copyright law confers on them. Current arrangements are inadequate.

    —  Public procurement measures should be used to ensure that public bodies purchase only accessible systems for the management of their own content.

  Additional information on each of these points.

Digital Rights Management: Restrictions for disabled people using Access Technology

  Blind, partially sighted and other print disabled people read electronic material by modifying the way in which it is presented, without modifying the content. They may do this through screen magnification software, transformation into synthetic audio, or the use of a temporary, or "refreshable" braille display. In some instances the software with which to make these changes is incorporated within mainstream packages, but the most flexible and adaptable solutions are achieved via dedicated "screen reader" software. The term "assistive technology" is used to refer to these forms of access.

Access problem with DRM Schemes

  Digital rights management schemes, or the technological protection measures within them, can react to assistive technology as if it was an illicit operation. Thus, the DRM systems applied to e-Books and e-Documents can prevent access by people who use assistive technology to read the screen or to control the computer. In those circumstances, the blind user is prevented from achieving the same degree of access as his sighted counterpart, or indeed any access at all.

Problems with speech output software

  A second problem can be the "disabling" of speech functions in a particular publication. While e-book readers may have the facility to reproduce synthetic speech, the rights holder can apply a level of security which prevents this from working. A person with sight loss can thus buy a book but find herself unable to read it.

  RNIB has been contacted by several people who have purchased e-Books from both major retailer and small publishers, only to find that they are unable to read them because of the way that the DRM has been applied.

  For example, Lynn, a person registered blind and from London, bought a Bible from Amazon, and found that the content was locked in such a way that she could not read it with her screen reader. She contacted Amazon who advised her to contact the publisher. Having taken this extraordinary step, she was told "there is nothing we can do about it".

  RNIB views this as discriminatory practice, as publishers are erecting barriers to access, however unwittingly. We do not believe there are commercial or technical reasons for this to continue.

  This situation is in fact deeply ironic, since an e-Book can be a great way to make publications accessible to people who cannot read print. It is unsatisfactory and unnecessary because technology companies such as Adobe have actually taken steps to ensure that content can be protected and yet access still provided to disabled customers. Therefore we want to see regulation secured to preserve rights of legitimate access for disabled people.

  (The additional information below is drawn largely from "Accessing and Protecting Content", by Garnett, White and Mann, a report prepared during 2005 by RNIB within the European Accessible Information Network Project, www.euain.org, funded by the European Commission).

Ensuring that accessibility settings within programmes are not disabled

  Both Adobe Security and Adobe DRM can be configured to restrict the use of access tools such as screen readers. Typically, a commercial document or e-book in PDF format will have all accessibility features disabled. This is not the default position but is easily and most often selected by commercial publishers.

  Microsoft e-book reader sells most of its titles with an "owner exclusive" level of security. In addition to having this "anti-piracy" function, the Owner Exclusive book also has use restrictions that apply to the legitimate owner of the e-book. In particular the text-to-speech capability that is built into Microsoft Reader for accessibility purposes is disabled. Similarly, "Owner Exclusive" limits use of the product to one device, which prevents a visually impaired user from downloading from a desk top PC to a more congenial device such as a lap top braille notetaker.

  The objective of applying DRM to a piece of content is to define and implement the rules for the access to and use of that content. To achieve this, the DRM system has to operate in a controlled and trusted environment in which it is able to control all the options available to a user of the content. This control requirement extends to accessibility tools - and explains the problems which have arisen in a conflict between DRM and accessibility. The Microsoft text to speech (TTS) synthesis tool has a broad functionality which is also incorporated in the Adobe Acrobat Reader. As a tool it is considered to pose a threat to DRM controlled content because of its broad functionality and because it does not connect in a trusted manner with the DRM system. This is why the DRM system in the Microsoft e-Book Reader application blocks the use of the TTS tool when the DRM is configured to manage the rights in premium (commercial) content. This was originally the default position with the Adobe Reader.

How do we address these challenges?

  There are essentially two ways in which this problem can be addressed. The first is to set up a system where the DRM mechanism is able to recognise a trusted accessibility tool and then unblock access to content for that tool. The second way is by devising instructions, expressed through the rights expression language, which are available to authorised users of trusted access tools.

  Adobe has already initiated a program incorporating the first approach. The DRM system used in the Adobe reader is now able to recognise and establish a trusted relationship with at least two accessibility tools (Window-Eyes and Jaws screen readers). Allowing access to DRM protected by content is now reportedly the default position of the reader.

  The effect of this trusted relationship between the reader and the accessibility tools is that access (including text to speech) can be facilitated without in any way derogating from the security level applied to the content generally (eg no printing, no altering, no saving to alternate formats).

  To achieve this relationship, third party applications are submitted to Adobe for testing the security and compatibility issues. To quote from Adobe's Loretta Guarino Reid, in a response to an enquiry from the RNIB "Techies" e-mail list dated 15 December 2005: "Our solution depends on a special mechanism that vendors can use to identify themselves as trusted clients. To implement this properly really requires suitable operating system support to provide a secure channel to trusted client programs, and a good mechanism for validating the identity of the client program." Thus the feasibility of access to Adobe DRM through assistive technology has been established, but effective realisation remains protracted and by no means universally rolled out.

The legal background to technological protection measures

  International treaties have long permitted national legislatures to introduce exceptions and limitations to copyright in various circumstances, including exceptions and limitations for the benefit of people with a reading related disability. The UK Government was tardy in this respect, but has now introduced exceptions for visually impaired people through the Copyright (Visually Impaired Persons) Act 2002. However, technological protection measures can negate these exceptions if they make it difficult or impossible to access material in the first place.

  At international level, the WIPO Copyright Treaty (WCT) and the WIPO Performances and Phonograms Treaty (WPPT) require, in Articles 11 and 18 respectively, legal protection for rights holders using technological protection measures. They make no specific provisions to protect the beneficiaries of exceptions to copyright.

  The UK and the European Union will shortly be ratifying these treaties. To pave the way for this, an Order designating the two "WIPO internet treaties" as European Community treaties has recently been debated and approved in Parliament. The Order still needs to be made in the Privy Council.

  Fortunately, the European Copyright Directive* is more helpful. While it, too, seeks adequate safeguards for rights holders against the circumvention of technological protection measures, it does state in Article 6.4.1:

    "...in the absence of voluntary measures taken by right holders, including agreements between right holders and other parties concerned, Member States shall take appropriate measures to ensure that right holders make available to the beneficiary of an exception or limitation provided for in national law in accordance with Article 5(2)(a), (2)(c), (2)(d), (2)(e), (3)(a), (3)(b) or (3)(e) the means of benefiting from that exception or limitation, to the extent necessary to benefit from that exception or limitation and where that beneficiary has legal access to the protected work or subject-matter concerned."

  Article 5.3.b. is the one relating to exceptions and limitations for the benefit of people with a reading related disability. Hence the Directive envisages protection against technological exclusion for such users.

  *  Directive 2001/29/EC of the European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society.

  The UK Government transposed this part of the Directive into UK law in Section 296Z of Statutory Instrument 2003: 2498. The procedures set out in that Section have not yet been fully put to the test. However, they appear slow and cumbersome, and are unlikely to help someone such as a student with an urgent need to consult a particular document, which is not available in a format they can access. Furthermore, they appear to lack teeth in situations where a rights holder is reluctant to comply with a determination by the Secretary of State.

  The Society of College, National and University Lecturers (SCONUL) has also very aptly pointed out:

    "In libraries in higher education we are faced with a conflict of laws. The Special Educational Needs and Disability Act 2001 requires (at section 28) institutions to `take reasonable steps' to allow disabled people to enjoy facilities on an equitable basis vis-a"-vis their peers. Yet librarians are forbidden by s.296ZA of the Copyright Designs and Patents Act, 1988 (as amended by S.I. 2003: 2498) to interfere with protection measures even to make `accessible' copies for visually impaired people. In practice the means of escape from this conflict of laws are very cumbersome."

The role of Parliament

  We should like Parliament to consider ways of strengthening these provisions in favour of the beneficiaries of exceptions. To permit circumvention in certain well-defined circumstances would be helpful. That alone, however, would not be the total answer, as the potential user might not have the necessary skills to circumvent. Prompt legal or administrative measures are also required.

European Initiatives

  As already noted, the European Union has recognised that copyright exceptions for disabled people may be compromised by the technological protection measures within DRM Systems. Subsequent to the passage of the Directive, the Commission conducted work on DRM. This illustrates that the whole issue remains fluid and largely untested, and that interoperability and protection of consumer rights are key issues which still need to be safeguarded.

Public procurement measures should be used to ensure that public bodies purchase only accessible systems for the management of their own content

  In December this year the Disability Equality Duty within the 2005 Disability Discrimination Act will come into force. This duty will require all public sector bodies to promote equality of opportunity for disabled people, whether as employees or users of services. We believe that this duty will have a significant impact in the way that public bodies conduct their procurement tendering processes and ultimately in the accessibility of the equipment and software they are purchasing.

  Currently we know of a number of systems that have been implemented within public sector bodies that have been inaccessible for disabled people to use, because they have not been compatible with different types of Access Technology. In relation to DRM, we believe that the Disability Equality Duty will require that systems put in place do not restrict access to content for disabled employees or service users. This will therefore range from internal resources within a body used by staff to information on websites used by the public.

Question 3:  Where the balance should lie between the rights of creators and the expectations of consumers in the context of the BBC's Creative Archive and other developments

  Blind and partially sighted consumers expect to have the same possibilities to download material and/or watch it after its original transmission date as other consumers. This implies that creators of on-demand services have to make their navigation, programming and usage fully accessible and to incorporate accessibility and testing with disabled consumers at an early development stage.

CONCLUSIONS AND RECOMMENDATIONS

1.  The impact upon creative industries of recent and future developments in digital convergence and media technology

    —  Government must accept its role, in partnership with the voluntary sector and publishers, in tackling the lack of accessible information available to print disabled people through securing the benefits of new technologies for the timely production of much greater number of accessible format books. We believe that this should take the form of funding from DCMS for the pilot scheme mentioned in our response to question 1.

    —  We believe that DCMS has not taken appropriate note of the Committee's March 2005 report on libraries that recommended DCMS take a lead role in securing greater funding for the production of accessible format books.

2.  Regulation

Digital Rights Management issues

    —  Parliament and Government have an important role to play in streamlining and clarifying the procedures required when inadequately designed DRM schemes throw up barriers for users with sight loss. Mechanisms are required which can lead to a prompt resolution of this sort of difficulty.

    —  The Government announced on 2 December 2005 that it was setting up an independent review of UK intellectual property law under the chairmanship of Andrew Gowers. These issues must be covered by that review.

    —  The publishing and IT industries also have an important role to play. The developers of DRM schemes should apply principles of universal design. They must address the impact of DRM on readers using assistive technology, ensuring that such technology is recognised as legitimate and authorising appropriate manipulation of the way in which content is presented. It is also in publishers' interests to ensure that the way in which their assets are packaged do not limit the number of potential customers.

3.  Regulation of non-traditional media platforms

    —  RNIB is strongly of the opinion that it would be against the spirit of the 2003 Communications Act not to extend to non-traditional media platforms the requirements to provide access services such as audio description. Given the growing importance of these new platforms, now is the right time to introduce regulation that secures access to television for blind and partially sighted people, so it is guaranteed for the future.

4.  Where the balance should lie between the rights of creators and the expectations of consumers in the context of the BBC's Creative Archive and other developments

    —  Blind and partially sighted consumers expect creators of on-demand services to make their navigation, programming and usage fully accessible and to incorporate accessibility and testing with disabled consumers at an early development stage.

28 February 2006





 
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