Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 100 - 113)

TUESDAY 24 OCTOBER 2006

MS BRIGID SIMMONDS OBE AND MR TIM LAMB

  Q100  Chairman: While accepting that the CCPR are fully in support of the Olympics in London and the boost that that is going to give, are you suggesting that because of the decision about the way in which the Games is to be funded there is a real danger that any benefit which is gained in terms of inspiration of young people to participate in sport could actually be outweighed by the damage done through the loss of funds to grass-roots sport from the main Lottery?

  Ms Simmonds: I think when you are looking at the legacy 20 to 30 years on, yes there is a danger. We will be inspired as a nation if we win medals at the Olympics, and the CCPR is totally behind all the efforts and the money that is being put aside for élite performance and to get those performances right. I do not think necessarily, however, that that is a rung at the bottom that somehow increases participation with that funding. If you look at the gap that we have got, a lot of money, as Tim has said, has gone into schools. Where we have a gap is we still have 70% of young girls who drop out post-16. We have not got those club links right. We have an awful lot of people who, post school, never participate again. It is that sort of area that I think we are concerned about.

  Mr Lamb: Leaving aside the funding issues that I referred to five minutes ago, if you look at the delivery plan for England at least and the Olympic Programme sub-objective 4.4 which was produced last week, there are some very good initiatives and projects which are going to be overseen by Sport England, but Sport England is expected, as I said before, to fund all these initiatives and programmes without any additional resources. In fact, probably less bearing in mind the migration away to the Olympic Lottery and other Government agents.

  Q101  Chairman: If there is a cost overrun, which certainly previous Games suggest is likely, the Government's decision that that overrun must be met at least in part out of the Lottery will do further damage. Do you think that that should be met out of central government funding if the overrun occurs?

  Mr Lamb: It is perhaps not for us to offer a solution but I was quite concerned when we had that confirmed 20 minutes ago by Janet that indeed the Government can exercise the right to make that payment. I think that would be of grave concern because it would be even less money going into the grass-roots and the development side of sport which is what the CCPR feels most passionately about.

  Q102  Mr Hall: Who actually funds the Central Council for Physical Recreation?

  Ms Simmonds: We have a budget of about £1.9 million of which about £1.2 million comes from Sport England.

  Q103  Mr Hall: I understand your concerns then.

  Mr Lamb: It is actually £1.5 million, if I can just get that right for the record.

  Ms Simmonds: To explain the history to that, we owned all the national sports centres like Plas-y-Brenin that existed in this country and in 1972 we exchanged them for funding in perpetuity.

  Q104  Mr Hall: A fine job that is done in those centres. In the memorandum that you submitted to the Committee you talked about ways of increasing participation. I do not actually share your pessimism that the Olympics will not inspire people to participate in sport; I am sure it will do, and as somebody who plays tennis regularly, Nigel, you are absolutely right about what happens in the week of Wimbledon. Could you give the Committee some more information about the pathfinder projects that you are planning to increase sports participation?

  Mr Lamb: I think it is a question of each locality determining their own needs. Bearing in mind the enormous spectrum of activity that the CCPR represents, from, as we say, football to folk dance, I do not think we mind too much what people are engaging in. As has already been said, there are only 26 Olympic sports; there are well over 100 other recognised sports, plus all recreational activities which are in membership of the CCPR. Just taking the tennis example, I think the Lawn Tennis Association has estimated that it will cost £1.2 billion to provide a similar number of tennis courts as in France and the estimated cost of maintaining the existing stock of community sport facilities in good shape is £0.5 billion. We welcome the extra money that is being spent on élite athletes; we welcome the money that is being spent on school sports; but there needs to be additional investment at the community end as well, because the danger is that we will have more kids playing cricket at school, we will have more people wanting to enjoy the excitement of the Olympics and being inspired to take up a sport or a recreation. The danger is there will not be any decent facilities for them to play in. If I go back to the example of cricket, you have to work at putting an infrastructure in place—the infrastructure, facilities, coaches, and development plans—in order to cope with the inevitable increase in numbers, otherwise it will be a two-week wonder whereas what we want to ensure is that the legacy from the Olympic Games is sustained over many years thereafter.

  Q105  Mr Hall: What about your pathfinder project ideas, how are they going to work?

  Mr Lamb: Sorry, I did not get that?

  Q106  Mr Hall: In your evidence you submitted the concept of increasing participation by pathfinder projects.

  Ms Simmonds: I think there are two answers to that. One is it is the community sporting networks and how they work on the ground. In the BISL evidence we had this document What About Sport which talks about legacy co-ordinators on the ground. If you look at how it works on the ground, you have the regional sports boards and you have the regional offices of sport; you then have county sport partnerships, and below that you have a whole network which involves voluntary sector organisations and the CCPR has persuaded Sport England that there should be a champion on each Regional Sports Board for the voluntary sector and for all the sports which do not naturally fall under County Sports Partnerships. What we are talking about is having some pathfinder-type project sat that low level and having that co-ordination, that moves into the regional sports boards, the regional sports boards have a link to Nations and Regions, (which I think is a wonderful idea) but at the moment it is looking more at tourism than looking at the sporting legacy. Then that moves up the field towards the Olympic Board to the DCMS.

  Mr Lamb: I think we are concerned about the emphasis of nations and regions, which again has been mentioned a couple of times this morning because my understanding is that, as Brigid has said, the nations and regions group seems to be much more about economic regeneration and tourism than sport and recreation, and in fact until very recently there has only been one member of the entire group who has had anything to do with sport. I think David Hemery is now going to be attending as the vice chair of the BOA, but up to now there has been only one representative from sport. If the nations and regions group is part of the vehicle for driving up levels of sporting participation, then the make-up of that group needs to be changed.

  Ms Simmonds: Pathfinders will look at what works and what does not work. At the moment we do not know that and I go back to the point I made originally, we could in 20 years' time find that something worked really well in Essex but nobody had picked it up anywhere else around the country.

  Q107  Philip Davies: In the CCPR evidence you express some concern about the extent to which the Olympics protect their symbols and marks and all this from what I think is known as "ambush" marketing where other people ride in on the back of it. In your evidence you gave an example of a primary school which chose to call their annual sports day a "Mini Olympics" which might be caught under this overarching effort to stop anybody else apart from the main sponsors from benefiting. Have you taken any legal advice as to how far the legislation does protect the Olympic symbols and to what extent your members can or cannot use the Olympic name?

  Mr Lamb: I do not want to overplay this point. We did mention it but it is not a major point in our submission. We totally understand that the Olympic symbols and marks have to be protected. £750-million worth of sponsorship, as I know from my background in professional sport, is an enormous amount of money and those rings have to be protected in order to attract the right level of investment. However, I think brand enforcement must be proportionate. LOCOG deserve credit actually for having clarified some of the rules regarding the protection of the marketing symbols to governing bodies. I just think that we need to keep things in perspective and ensure that we do not turn people off, or in any way temper their excitement about the Games by taking things a little too literally, but it is not a major concern we have. Our major concern is to ensure that the legacy of participation is as we would expect it to be.

  Q108  Philip Davies: What have LOCOG said to you in terms of what can and cannot be done?

  Ms Simmonds: The same rules apply to a private sector organisation as they would to voluntary organisations if they were to sponsor us so volvo penta cannot say that they are supporting an Olympic 2012 sailing team even though they are sponsors of the RYA. One way of getting round this very lower level might be that each 1%, say, of that funding that was given by the top-tier sponsors went towards grass-roots sports. You could have an association where some of that grass-roots sport may benefit from an Olympic sponsor. That may be one idea that is worth looking at.

  Q109  Philip Davies: Have you made that suggestion?

  Ms Simmonds: We have made that suggestion within the Olympic field, but I think at the moment the key emphasis, as Tim has rightly said, is around finding those sponsors and so maybe it is something that should be considered as we move down that road.

  Q110  Philip Davies: Will you or have you been sending out advice to your members about what they can do and what they cannot do?

  Mr Lamb: There have been meetings involving national governing bodies and lawyers from LOCOG and we would like to commend LOCOG for doing their utmost to answer any queries that national governing bodies have.

  Ms Simmonds: They have produced some advice too which we have disseminated to our members.

  Q111  Mr Evans: I just want to come back to the main thrust of what you have had to say because it has been hugely depressing, quite frankly. Can you give us any indicator as to how much the total spend by the state is now on sport? I want to separate it out from the National Lottery if we can because I was on the Committee that started up the National Lottery and there was supposed to be a thing called "additionality", that National Lottery money was always going to be additional to whatever the state spending was going to be. Clearly that has not been quite kept to the word. If the amount of money that is now being added in from the National Lottery is going to be poached even further, then clearly grass-roots sport is going to be completely sacrificed. It seems to be the easy hit. I know we have spoken about let us take a bit from the health budget. We all know the pressures they are under so I cannot see much happening there. The education budget, yes, something is being done there but we are still talking about the same institutions, are we not, that lock up school playing fields and facilities during the summer because they cannot afford the money to pay insurance for youngsters to use these facilities when the schools are closed. I am just wondering where we take it from here because, as I say, this is hugely depressing. I do not know what discussions you have had with the DCMS to take this somewhere forward but clearly if Sport England is being denuded of funding at the same time as they are being asked to do more, then they simply cannot deliver.

  Mr Lamb: I think the DCMS are well aware of our views. They are certainly well aware of Sport England's aspirations to have more Exchequer funding. There has been a significant increase in Exchequer funding for sport but it was starting from an extremely low base, and of course that has been offset by, as I say, a reduction of approximately half in real terms of Lottery funding going into sport. Spending per capita of the population, as we mentioned in our submission, is £21 per person per year in this country, compared with £51 in Australia and I believe £80 in a model European country, Finland.

  Ms Simmonds: We know the DCLG has this Comprehensive Performance Assessment of local authorities, certainly at metropolitan level, where they have to provide facilities within 20 minutes' walking or driving time depending on which particular authority you are. There is a need to provide more facilities and the DCLG has a part to play there. At the end of the day I would also say we must use the private sector more. That has not been a strategic priority and we are out there providing facilities and doing an awful lot without being fully integrated into that total system.

  Q112  Mr Evans: Is there a report you have done which says, "Listen, if we do not invest the money into exciting youngsters and people generally to do more sport"—and you have talked about the ticking time-bomb of obesity and diabetes and all the health costs that the country is going to have to face if we do not wake up to it. Has there been an opportunity cost done on that, that if we do not spend the money this is how much it is going to cost in a few years' time?

  Ms Simmonds: I think a lot of work is going around this area and I sit on a steering group of a Foresight Project which is a DTI project looking at obesity and what we must do over a period of years. I have read pages and pages of scientific evidence but the difficulty is that a lot of this scientific evidence says different things, but I think at the end of the day everyone is clear that if we are going to deal with obesity it is not just about healthy diets, it is about people taking more physical activity, and the whole of Government is going to have to own that agenda at the end of the day.

  Mr Lamb: Yes, I mentioned that the Healthy Living Strategy recently published by the Department for Health does not mention sport. I am pleased to say that we are about to sit down with the Department of Health and a group of selected governing bodies of sport and recreation in order to talk through these issues. I know that the cost of increasing participation to the sort of level that was envisaged even before July 2005 will be very, very considerable and yet Sport England, who are the vehicle for the delivery of those objectives, are not getting any additional funding to assist them to do so.

  Q113  Chairman: You said right at the beginning that no host country had managed yet to achieve the objective of a lasting increase in participation in sport. That was one of the four key strategic objectives which was set out in Seb Coe's in the pledge in Singapore, and yet your evidence suggests that we are not going to be any different from any previous host country. Do you think it can be done?

  Ms Simmonds: Yes, I do think it can be done and I think with some national co-ordination and national consultation we could pool all the very good ideas together and make some plans about how we can actually work, as I have described, from the ground upwards. So, yes, I think it can be done but remember what I said right at the beginning, which is that we have a long sunrise and a short sunset and we must start on that route to participation now.

  Mr Lamb: There has to be the political will. It is not just about the Games but the whole sporting system around the Games must be ready to accommodate the inevitable increase in participation.

  Chairman: I do not think we have any more questions. Thank you.





 
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