Select Committee on Culture, Media and Sport Minutes of Evidence


Supplementary memorandum submitted by Ostrich Media

  As promised, here is a description of the random selection process as discussed with Heleln Southworth during the Select Committee Inquiry.

  (i) When a caller has dialled the Quiz Call number they are either randomly played a message stating that they have not been entered into the competition, or a message that they have been entered the pool of entrants to be chosen from and placed on hold.

  (ii) When a call is put through to the studio, our computer looks at:

    (a)  the number of callers in the last 30 seconds;

    (b)  the number of SMS text entries in the database in the last 30 seconds; and

    (c)  the number of web entries submitted in the last 30 seconds.

  This method chooses whether to select a telephone caller, an entry from a SMS or web submission.

  The way in which these numbers are obtained is via a request, called a "SOAP" request to the IVR for telephone callers, or SQL queries to the DB for the Web and SMS entries.

  (iii) Based on the number of calls in each category, the computer selects one.

  So if there were 7 telephone callers, 1 web entry and 2 SMS entries, the probability of each being selected would be 70%, 10% and 20% respectively.

  The algorithm is basically: if "T" is number of telephone callers, "W" is number of web entries, and "S" is the number of SMS entries, then the computer selects a random number between 1 and T+W+S.

  If this number is between 1 and T, then select a telephone caller, if the number is between T+1 and T+W then select a web entry, otherwise it will select a SMS entry.

  (iv) Once the type of caller has been chosen, one is picked from their group. If it was a telephone caller the IVR picks one from the pool of callers on hold.

  If the type selected was a web entry, then the computer dials the telephone number left by the web entrant.

  If the type selected was a SMS request, then the computer dials the telephone number left by the SMS text entrant.

  (These callbacks to text and web entrant's phones are free to the viewer as they are paid for by ourselves)

  (v) One of the callers speaks directly to the presenter and offers their answer.

  Naturally, we would be happy to provide you with the computer coding that this e-mail is the simplified version of.

4 January 2007


 
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