UNCORRECTED TRANSCRIPT OF ORAL EVIDENCE To be published as HC 820
House of COMMONS
MINUTES OF EVIDENCE
TAKEN BEFORE
CULTURE, MEDIA AND SPORT COMMITTEE
BBC ANNUAL REPORT FOR 2006-07
Tuesday 3 July 2007
SIR MICHAEL LYONS, MR MARK THOMPSON and MS ZARIN
PATEL
Evidence heard in Public Questions 1 - 94
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Oral Evidence
Taken before the Culture, Media and Sport Committee
on Tuesday 3 July 2007
Members present
Mr John Whittingdale, in the Chair
Janet Anderson
Philip Davies
Mr Nigel Evans
Paul Farrelly
Mr Mike Hall
Alan Keen
Rosemary McKenna
Adam Price
Mr Adrian Sanders
________________
Witnesses: Sir Michael Lyons, Chairman, BBC
Trust, Mr Mark Thompson, Director-General, and Ms Zarin Patel,
BBC, gave evidence.
Chairman:
Good morning. This is the Committee's annual session to
coincide with the publication of the BBC's Annual Report and Accounts and I
would like to welcome for the first time to the Committee Sir Michael Lyons,
the new Chairman of the BBC Trust, and to welcome back Mark Thompson, the
Director-General, and Zarin Patel, the Finance Director of the BBC. I will invite Adrian Sanders to start.
Q1 Mr Sanders: Good morning. This is really for Sir Michael, and I would like him to ignore
the two people on either side of him when I ask this question, but how
confident are you, in the light of the Public Accounts Committee Report, of the
fullness and accuracy of information provided by BBC management?
Sir Michael Lyons: It is
a searching question. I am clear that
further progress has been made to improve accounting standards in the BBC. I would like to believe that what you have
in front of you is completely accurate.
It is a large organisation. Any
company struggles to get all of its information in place and be sure of
precision in every detail, but I do not start with any anxieties on that
front. I think that is the important
message to leave you with. The Trust
has been strengthened in its scrutiny role by the strengthening and
independence of the Trust staff, and those folk have themselves gone over all
the information that we have received.
Q2 Mr Sanders: But
should you not perhaps support a full, independent scrutiny by the National
Audit Office?
Sir Michael Lyons: The
step that we have taken is to involve the National Audit Office much more
actively in the setting of efficiency targets for the future and, indeed, in
all the work that we do in terms of value for money. So, we have moved in that direction. Whether one needs to go further, I think let us reserve for the
future.
Q3 Mr Sanders: Do you think you have got enough resource to
do the tasks that you have been given?
Sir Michael Lyons: This
might not be the last time today that I say that these are still early days for
me to reach all of these judgments. I
have only been in post for two months now.
A complement was set; we are somewhat below that complement at the
moment. We have got talented people
working well. I have no reason to fault
information that I have received from the Trust Unit or, indeed, for that
matter, from the BBC Executive. I need
to remain watchful. I think that would
be the message I would draw from this.
Q4 Mr Sanders: So,
you are confident, you are up and running, you have probably got enough
resource there to do the job, the information coming through is, by and large,
accurate, the Public Accounts Committee perhaps went a little bit too far and
everything is tickety-boo?
Sir Michael Lyons: As
you say that, I see a big bare picture looming in front of me. I would like to just leave an edge of
caution. If I have sounded at all
complacent, that would not be what I would want to leave with you.
Mr Thompson: Could
I add a single prosaic sentence to make the obvious point? The accounts presented in at annual report are
subject to a complete external audit by KPMG; so they come with the detailed
scrutiny of an external auditor to whom the Trust has direct access.
Q5 Mr Hall: Could I push you. I think you have been slightly complacent,
because the Public Accounts Committee quite clearly said that they thought it
was wrong that they did not have full access to the BBC books. Your money comes exclusively from public
funds, so why should they not have full access? It is no good saying they should leave it to the future. Clearly the Public Accounts Committee wants
an answer now, and perhaps so do we.
Sir Michael Lyons: My
understanding is that the whole debate about new governance arrangements for
the BBC sought to balance two proper concerns: how the BBC could continue to be
and, indeed, we might reinforce as a nation its independence, but at the same
time to increase the level of scrutiny.
That has led to the decision to create the Trust within the BBC but
separate, both to protect the independence of the BBC but, much more
importantly, to sharpen the level of scrutiny.
That is the job we are there to do.
All I am saying is we are off to a good start. I think that is a job you should entrust to us rather than
looking for new instruments to by-pass.
Q6 Mr Hall: What would be wrong with
giving the National Audit Office full access to the BBC books? I cannot see an argument against it.
Sir Michael Lyons: It is
just that it might not be necessary. As
stewards of public expenditure, you, quite rightly, have to make a decision
about how this job is best done at least cost.
Q7 Mr Hall: The Public Accounts
Committee says it is necessary.
Otherwise it would not have published its report in such a critical way.
Sir Michael Lyons: I
think I have probably gone as far as I can go in justifying where we are with
the new constitutional arrangements, where we are with the Charter. My job is actually to work within that
framework, and, although I am giving you the assurance today, it is my intention
to work within that framework, to ask the tough and searching questions and to
make sure that I have got the skills to do that job properly.
Q8 Mr Hall: I understood the National
Audit Office was asking the tough and searching questions and the BBC were
answering them.
Sir Michael Lyons: I
know that.
Q9 Chairman: Moving on to your own costs, it has cost something like £16
million this year of which, I think, six goes on fees to Ofcom for
regulatory functions.
Sir Michael Lyons: Yes.
Q10 Chairman: That means the Trust is £10 million, and I think you employ
42 people. That seems rather a large
amount of money.
Sir Michael Lyons: There
is a quirk in the statistics. I myself
focused on that figure and looked at what appeared to be a very high average
figure, and so I sought an explanation, which I have now got and I am glad to
share with you. The costs include the
costs of Trust staff working within the nations, a total of 19 full-time
equivalents, but they are not included in the 42 because, even though the Trust
was reimbursing the BBC for their salary and associated costs, they did not
actually move over on to the complement until 1 April. So, the figure, the true staff reflected in
those figures is the 42 plus the 19.
Q11 Chairman: Is it your ambition to
reduce the cost of the Trust in the same way that Ofcom has been steadily
reducing its cost?
Sir Michael Lyons: I
think we start from rather different starting points. Indeed, if you set me the target of not spending as much per
capita as Ofcom, I would be very happy to take that, as an objective. I think it is too early for me to say
whether or not there is room for savings here.
As you will have noted, we are not yet staffed up to the complement
provided for. It is still very early
days. The Trust is only six months
old. It is working at a real intensity
as it sets up its mechanisms for the future.
I am very happy to come back to that question in a year's time with a
little more experience under my belt.
Q12 Mr Hall: Can we now look at the bid
that the BBC made for the licence fee, because clearly you did not get what you
asked for. I think there are two ways
you can look at that. You actually put
in a bid that was a reasonable bid and the Government did not give you enough
money to carry on doing what you would expect to do, given the requirements of
the Charter, or less churlish people might say you put it an inflated bid and
that the bid that you have got is about right.
What is your view, Sir Michael?
Sir Michael Lyons: My
view is that the bidding process is always complicated, is it not? There is a good deal of game-playing in the
bidding and responding to bids. As I
have no part in that, it is best for me not to assume that I know who played
the bigger game. The line that I have
taken in coming to the role of Chairman of the Trust is to very publicly say I
am not seeking to relive the issue of whether the licence fee settlement was
the right one. It is was clearly less
than the BBC asked for, but, first and foremost, it is an extraordinarily
privileged position for the BBC to be in to have complete certainty over its
income for the next six years, and that is where we should start from: how we
use the resources that are available rather than continuing to run a campaign
about how the world might have looked differently.
Mr Thompson: I
think I take exactly the same view.
I said on the day that the licence fee was announced that I
absolutely accepted, and have always accepted, it is a matter of judgment for
government to make about what level of funding the BBC should have, and I think
that when the public looks at the BBC, the public would understand that when we
think about the future and what we could do - reducing repeats, developing
some new services - we might well want to do those things. I absolutely accept that it was a matter for
government, and the right thing for us to do now is to deliver the best
possible range of services and programmes we can within the funding that we
have got.
Q13 Mr Hall: Which part of the BBC is
actually going to lose out because you did not get what you asked for?
Mr Thompson: I
think the first thing to say, we are in the middle of the process right now of
looking at the period of the licence fee settlement, the next five or six
years, and sharing with the Trust the issues around the level of efficiencies,
around possible new investments and about the possibility of moving resource
from some existing commitments to new commitments. We are going to come up with firm recommendations to the Trust in
September. I would have thought by
October we will be talking publicly about what the headlines are, I hope, out
of that process, and it is a decision, in the end, for the Trust, not for
management, but I think some things are clear.
We had a long list of things, which we set out in Building Public Value a few years ago about the things that we
could do. We will not be able to do all
of the new investments that we wanted to do.
The decision about which ones we cross off the list has yet to be made,
but clearly some of the things we would have liked to do we will be not be able
to do at all or we will be able to do to a much lesser extent than we thought
we would, some of the improvements to existing services, for example the hope
that we could put significantly more money into our children's network,
CBeebies and CBBC One, that we could put more investment into origination on
BBC One and reduce the rate of repeats further. You will see in the report, we have reduced peak-time repeats
somewhat this year. The idea of
repeating that further, I think, is going to be very difficult. So, some of the things we wanted to do, we
will not be able to do. The other thing
to say is it is clear, even in our bid we were very clear, that the BBC would
have to go on looking for efficiencies.
The Government has proposed a target of 3% so-called cash-releasing
efficiencies, net of restructuring costs, net of any rising costs we have to
absorb. Another issue for us working
with the Trust is to work out whether that is the right number, and although I
believe the technology and streamlining the ways we work can make those
efficiencies possible, in other words keeping the same quality but reducing the
amount of licence fee that goes in, I think that is going to be a tough process
as well.
Q14 Mr Hall: Your move to Salford Quay. That is going to happen?
Mr Thompson: That
is definitely going to happen.
Mr Hall: That is very good. Thank you.
Q15 Alan Keen: I always come back to this subject, but I think this is one of the
most crucial issues. The Trust was
formed because there was not a sufficient backstop to save the BBC when there
were serious problems. Greg Dyke was in
front of us a short while ago and Greg said that the new system would stop
quick decisions being made that were crucial in running a business, and the BBC
is a business and has to be proactive.
It is early days, I accept that.
What thoughts have you had about how you keep the right balance between
stopping the Director-General from doing anything that might be dangerous and
being proactive? I want the BBC to be
proactive and do the things it has always done. How do you balance your role between the backstop and a
supportive Chairman?
Sir Michael Lyons: I
think that is absolutely the right term.
It is balance, like in any company, frankly, in terms of challenge and
support. Let me first underline that
the BBC Executive has very substantial delegated powers. The Trust sets the framework; it sets the
service licences. That is the job it
has taken over, previously undertaken by the Secretary of State, and we are
trying to be clear and methodical in terms of our expectations of the framework
that the Executive works in, but then all editorial decisions, all programme
decisions, are taken by Mark and his Board and, quite properly, the Trust does
not seek to involve itself or second-guess those decisions; so there are some
quite clear lines that are set out. Our
job is to, as you say, be the voice of the licence fee payer, to be
challenging, but to work in a strategic direction looking into the future,
engaging very actively with the public and bringing back challenges. I hope you feel that is reflected in our
first Annual report, because although we are only six months into our life and
only three months relates to that report, we have tried to be very frank about
those lessons we have learned in those early days. Can I come back to Greg Dyke's comments? I am not sure how much time Greg spent
looking at the facts, but I think what I can say is that the Trust in its six
months has not only set itself up, has not only established a clear and testing
framework for exploring the public value in a new service, but has applied that
to the BBC and reached a decision and, through that process, did it in two
stages so that people could see its provisional position and had a chance. There were two sets of consultation involved
in that. So, I take very considerable
pride, and I am very pleased that sitting behind me is Diane Coyle, who led
that work. That shows exactly the sort
of analytical evidenced-base public-engaged approach that I think you would
expect of, and will see from, the Trust.
Similarly, the satellite service, Freeserve, had been around as a
proposition for some good time before the Trust came into existence, and,
again, within that six-month window, we have resolved a way forward, again,
marked by clear evidence, clear reflection and public access to all of our
thinking and the evidence on which we have based our decision. So, I would like to believe we are off to a
good start, and I do not see in that the problem of us holding up the BBC other
than to properly test the public purpose and the way the licence fee moneys are
being used.
Mr Thompson: If I
may give you one more example, which is interesting, which was the partnership
between the BBC and uTube, both public service and commercial content to be
extensively available on uTube. This
came out of a meeting I had with Eric Schmidt, the Chief Executive of Google,
just after they had bought uTube just before Christmas last year. By the end of February, very beginning of
March, we had been through all the improvements and had the BBC content up on
the site. So, that is eight or nine
weeks from first conversation to actually delivering. That is ahead of all other UK broadcasters and pretty much all
broadcasters in the world, including the networks and the Hollywood
majors. The Trust, by the way, came
into existence in that period. I think
there is good evidence that when we have to move quickly we can do.
Q16 Alan Keen: You did tell Michael about it!
Mr Thompson: We
did.
Q17 Chairman: Can I return to the licence fee.
Mark, you have been very successful at persuading the media that the BBC
has been subjected to a pretty savage squeeze as a result of the settlement,
with the result that you are going to have to make some painful decisions which
are going to lead to redundancies; but the truth is that you have a guaranteed
increase in real terms every year at a time when no other broadcaster could
look forward to that. The famous
jacuzzi still has the plug in; the money is there. Why are you having to talk about making major redundancies and
cut-backs when actually your income is going on increasing?
Mr Thompson: Firstly,
and obviously I know you are aware of this, Chairman, our income now depends on
the running rate of inflation over the next couple of years; so there is some
inflationary risk in the numbers. Let
us see what outturn is in terms of inflation.
It is also true that the projected increase in the number of households,
although clearly that potentially can lead to a significant growth in income,
our view is that the nature of the household growth is going to be relatively
harder rather than relatively easier for the BBC to monetise because of the
kinds of households that are emerging, but the most important point is that the
mission the BBC has been given in this period is not to just maintain its
existing services but to invest heavily in broader digital infrastructure. We have the task of building out the digital
television and radio transmitter chains, the television transmitter chain from
85 or so DTT transmitters to over a thousand, to make universality after
switchover possible. We have the
industry costs for digital to pay for, we have the government's targeted help
scheme to pay for and we have some other quite big commitments of our own
around infrastructure, notably Salford.
So, this is a period where we are being asked to invest very
substantially in the future, our own future and the future more widely of the
broadcasting industry, at a time when we want to and the public want us to
increase the quality of existing services.
When you look at the mission, it is an expanding mission, with licence
fee incomes which possibly may go up very slightly in real terms in aggregate,
but in terms of the money available for existing services, it will go down.
Chairman: Following on from that, Rosemary McKenna.
Q18 Rosemary McKenna: Good
morning. Could you tell us a bit about
your plans for reprioritisation, if what you are saying is you have to work on
a smaller budget, the £2 billion black hole.
Where can you do the same things differently and where should you do
less of the same things?
Mr Thompson: I
will begin, and we might want to talk about the process. My job, in the end, is to come up with
recommendations and proposals for Michael and the Trust to scrutinise, and the
Trust has to have regard both to value for money but also to quality, making
sure we are maintaining the quality of what we do. Let me tell you some of the themes that we are looking at,
Rosemary. Firstly, it is a BBC which in
many ways is going to have to get smaller, and after years where each year we
have been making more output, more hours of television, more hours of radio,
more pages on our website and so forth, I think it is likely that we are going
to have to start making less and using the technologies to exploit what we make
more thoroughly. That can be things
like the iPlayer so that people get more opportunities to watch our programmes
on television or to listen to our programmes on radio. It may also be the use of more so-called
narrative repeats across our networks.
So, if Dr Who is on a
Saturday, can you see it a number of times on BBC Three as well as on BBC
One. I think concentrating on a
slightly smaller amount of really high quality content is the first thing. The second thing is looking at multimedia
production. In areas where we have got
a television operation, a radio operation and an online operation, can we bring
these together? Media companies around
the world are trying to do this. In
every city I go to round the world they are talking about how you might do
this, create multimedia content creation potentially. It does not just offer efficiency savings but, given the way our
comment is being used now, it may mean the content is more fit for these new
platforms and new services. The third
thing is just using technology to drive and efficiency and productivity. Somebody gave me a high-definition camera to
have a look at and to play with. This
is a camera which produces high quality pictures for most of the equipment we
use at the BBC. It does not record a
tape, it records straight to a solid state memory chip and it costs £750. When I joined the BBC in 1979 the reflex
camera that we used cost £35,000. So,
there is an extraordinary revolution going on in technology.
Q19 Rosemary McKenna: That
is saving a lot of money then?
Mr Thompson: Potentially. To be honest, an £800 camera probably will
not work for our needs as professional broadcasters, but there are three or
four thousand pound cameras that will do---
Q20 Rosemary McKenna: A
much cheaper one worked very well for Caroline when she was in the rail crash,
because we were all instantly able to see exactly what was happening.
Mr Thompson: When
we talk about user generated content, Caroline had the opportunity to actually
demonstrate it to the world. The big
thing, we are trying to do at Pacific Quay, which we are in the process of
opening in Glasgow at the moment - we will do it in Salford as well - is what
we call end-to-end digital work flow; in other words using the new digital
technologies from the moment we have an idea for a programme, or the moment we
are out on the field capturing the content, all the way through production, post
production, broadcast, archiving and so forth, and always with all of the
information about the content captured with the content - we call this
metadata - so that we and the public can find it when and where we want
it. So, there is a revolution to be had
in how we make content and how we broadcast it, and that should enable us to
achieve what we want to achieve.
Q21 Rosemary McKenna: Can I
ask a very specific question. Yes, your
capital spend in Glasgow has been wonderful, absolutely superb, but in terms of
revenue spent outside London, if you look on page 73, the actual spend in
Scotland has gone down considerably:
£105 million in 2005-06 to £85 million in 2006-07?
Mr Thompson: We
have had, as you know, in this past year, not just a general slightly disappointing
run of network programmes for Scotland, but also one or two deliveries of big
programmes made in Scotland which, for a variety of reasons, were not actually
transmitted in the year; so I would expect the network programme figures for
Scotland to look much better in 2006-07 than in 2005-06. It is very important that we have an
opportunity for our colleagues in Scotland, not just to make great programmes
for people inside Scotland to see here and enjoy, but also that they get a
really good share of network commissions.
Q22 Rosemary McKenna: I had
expected it to go up because of the increase in the independent sector that was
recommended. It was agreed two years
ago. Because Scotland had the
independent infrastructure to be able to use up that additional money, I had
expected the expenditure to go up.
Mr Thompson: The
absolute commitment by the BBC is to increase our spend and, in particular,
network productions from Scotland, Wales and Northern Ireland. As you can see, the total national and regional
spend has gone up over the period, this year shows an increase in England, an
increase in Northern Ireland and an increase in Wales. Over the period I am quite certain that we
will get a significant and sustained increase in Scotland as well, and Pacific
Quay really is evidence of our commitment.
Pacific Quay is the most advanced broadcast and content creation centre
in Europe, possibly in the world, and we are determined to get great programmes
out of it, not just for Scotland but for the whole of the UK.
Q23 Rosemary McKenna: I
will be watching. On another issue,
which is separate, is it going to be impacted by the reduction in spend, and
that is the impact on plans for services for disabled people and specifically
the commitment to audio description programmes?
Mr Thompson: No,
our commitment to what we call accessibility, making sure that our content is
accessible to people, our licence payers who live with disabilities, will not
be affected by the efficiencies. We are
completely committed, and what we are trying to do when we launch new services
like iPlayer is build accessibility in from day one so part of the design of
our new services builds in access of various kinds, but specifically our
commitment to audio description will not be affected by this process.
Q24 Rosemary McKenna: So is
anything sacred?
Mr Thompson: I am
saying that is sacred.
Q25 Adam Price: I was
wondering, Mark, if a smaller BBC inevitably means another round of job cuts in
the BBC on top of the thousands of posts that have gone in recent years and
whether you are planning to make a specific announcement about that
shortly. Also, in terms of
departmentally, where those job cuts are likely to fall, whether because of
convergence, which has become the hot topic in news and current affairs, we can
see a likelihood that lots of journalists' jobs will go in the next year or so?
Mr Thompson: The
right time, and I think the fairest time, to talk about this is when we have
got a complete picture. The BBC is a
complex organisation. We are talking
about six years of licence fee spend, £20 billion in the kind of model we are
creating, and the right time to go nap, if you like, on the consequences in
terms of staff numbers is when we have that model, and that is
September/October. I talked to BBC
staff yesterday and what I said (because I have heard, not for the first time,
some completely wild rumours on this topic) is that from what I have seen so
far I do not believe that the likely number of job losses, I do not expect the
number of job losses over this period, to be as great as the job losses we have
seen across the BBC in the current three-year programme. When we get to the end of that programme the
outturn will be somewhere between 3,500 and about 3,800 job losses. I do not expect the numbers over this next
period to be as great as that. Where
will they fall? It does depend rather
on the decisions we make. It will vary
across the organisation. There are some
parts of the BBC which are very lean in terms of manning already, particularly
in some parts of nations and regions.
There are some parts of the BBC in finance, the staff reduction---. What percentage?
Ms Patel: Sixty-seven
per cent.
Mr Thompson: Sixty-seven
per cent staff reduction in the current three-year programme, and we have been
really working hard and getting overhead and central parts of the BBC down to
size, as, I have to say, many people outside have asked for for a long
time. Having taken 67% out of finance,
we are not going to be able to take---.
We have got a very lean financial operation on the way, well under 1% of
turnover going to pay for finance. So,
other parts of the BBC, I think, will be---.
The other thing is simply to say, where does the technology give us the
opportunity to make savings? We have to
look at that. Having said that - let us
take journalism - what is absolutely critical is that we do not allow this
process to damage quality. I appreciate
that part of the way this often plays out is: is the BBC serious about
quality? We are totally serious about
quality and totally committed to all of our areas' output and probably
centrally more committed, if you like, to journalism than anything else, but no
part of the BBC, I would argue, should be immune from technology change or from
the need to find productivity savings if we can find them.
Q26 Janet Anderson: Mark,
you said earlier that you thought the BBC will have to get smaller. Do you think this will enable you to do
fewer things better, and do you think you should set out in a transparent way
what you will not do? I understand, for
example, you have indicated that the BBC will define areas of website content
which it will not cover, such as advertising content and some events in
listings. Do you think you need to give
us a clearer idea now of what you will not do?
Sir Michael Lyons: Can I
just offer a thought on that, because coming back to the Trust Report and what
we have learnt from our engagement with the public, and I hope it is clear in
our report, there are lots of reasons to be satisfied with where the BBC is at
this moment, but the one area where there is the most profound gap between
public rank, the six purposes of the BBC and then where they feel the BBC's
current performance measures up is in this area of innovation. Indeed, as you look through the Trust
Report, coming back to some of the earlier questions, you can see some of the
elements on which we will be challenging and demanding of the Executive in
terms of this reprioritisation exercise and the decision we eventually make in
the autumn. My first response to you,
but Mark will want to come in on the detail, is that I think the BBC, if it is
going to respond to its public, if it is going to respond to the unique
privilege of the licence fee and the certainty that gives, is going to have to
put even more emphasis on distinctiveness and innovation, and that might mean
less programmes, and certainly the Trust would be anxious that any reductions
are not spread like salami slices across the whole organisation. Let us be clear about purpose and the type
of BBC we are trying to create for 2012.
Mr Thompson: I
concur with that. Can I also say that I
think one of the things I felt really came home to me during the Charter debate
was the criticism from some other parts of the media industry that you never
quite worked out what the BBC is going to do next; and I think there is an
advantage, and I think the autumn is the right time to do this, in addition to
saying what we are going to do, to have some clarity about some of the things
we are not going to do so that you do not end up with, as it were, the
equivalent of planning blight. I do not
think this can be absolute in every area, because if the UK wants a really
strong, relevant BBC, as media evolves and as audience appetite changes, the
BBC should respond, but I think a bit more clarity in advance, as we look over
the next three or four years - what kind of new services is the BBC
thinking about? What kind of things has
it ruled out? - would also help the rest of the industry as well as also
make sure that we do concentrate the licence fee in a way which delivers really
outstanding content to the public.
Q27 Janet Anderson: Could
I briefly take you back to something you said earlier, Mark, about the growth
in the number of households which we had all assumed would mean a greater
income to the BBC. I think you said
that you thought this had been rather over-emphasised because of the kind of
households. I just wondered what you
meant by that?
Mr Thompson: Because
this is partly Zarin's responsibility, I think I might get Zarin to respond to that.
Ms Patel: Historically
households have grown by about 0.7% and 0.8% per annum, and that is worth a
significant amount of income, but what we are seeing in population growth is
that it is happening much more in urban areas and in single person households,
and those area traditionally have much higher innovation and they also move
around much more, so they are much harder to find and then retain in payment. Therefore, it is getting harder to collect
that population growth than it was historically.
Q28 Janet Anderson: So it is about problems with collection?
Ms Patel: Yes.
Q29 Janet Anderson: Thank
you.
Mr Thompson: The
point in economic theory terms is that you can end up in a situation where the
marginal cost of securing the licence and maintaining the licence is much
greater than the value of the licence itself, so you get to a point of
diminishing and then, as with negative returns, at the margins of evasion. So, actually monetising this next stage of
growth is going to be harder than it has been in previous years. It does not mean we are not going to try
extremely hard to do it, but it does present more challenges for us.
Q30 Janet Anderson: So
would you perhaps prefer the kind of system they have in Canada where the
public broadcaster is funded directly by the Exchequer?
Mr Thompson: I can
think of nothing worse than the nightmare that my colleague Robert Rabinowicz
and others at the BBC have to go through every single year and the vagaries of
the politics of Canada, of the provinces and of the federal government, and the
way that plays directly into the funding of the public broadcaster. If you do not believe me, do get the CBC to
come in and talk to you about that system.
Janet Anderson: We have met them recently.
Q31 Mr Sanders: They would like a licence fee.
Mr Thompson: I
think that is the point. It is about
political independence, above all, and about certainty. You cannot make programmes like Planet
Earth, which take years to make, without the kind of certainty---. The reason that the BBC makes them and very
few other broadcasters around the world make programmes like that is because of
the certainty of our funding, and it is very hard, although the CBC tries very
hard, to maintain political independence in your news and current affairs, or
elsewhere, if you know that you are never a few months away from a debate about
your own funding.
Q32 Chairman: But you would not accept that the whole year that you were locked
in negotiation with the Government about the licence fee settlement that that
had any effect on your editorial independence.
Mr Thompson: What
I say, Chairman, is that the idea of a really thorough airing of everything,
the BBC mission, its charter, its system of governance and its funding, in one
go once a decade is so public, is so open to public scrutiny and so open to
Parliamentary, both through its committees and on the floor of the House of
Commons and, indeed, in the Lords, that we have some protection. The system in Canada, where we are just
focusing on funding once a year, leaves an awful lot of power to influence the
broadcaster. I am not saying that the
Canadian system necessarily leads to that, but I think the risks are much
greater. If you look at different
European models, I think you can see the same thing happening.
Sir Michael Lyons: It is
a magical process, is it not, whereby money collected from the tax payer
instantaneously becomes government money, and that creates some issues for us,
not only in the BBC.
Q33 Chairman: I have to say, I am not sure this Committee would regard the
process you underwent in the past year as particularly open, but on the issue
of transparency, I think Nigel wants to come in.
Q34 Mr Evans: And public money,
indeed. How much does Jeremy Paxman
earn?
Mr Thompson: Firstly,
I do not have those facts to hand.
Secondly, we have and we would preserve with the overwhelming majority
of BBC staff and employees a confidentiality between them as an individual and
us as an employer. Officers of the BBC,
and I am one of them, expect to have their remuneration not just published but
picked over with delight or disappointment, or whatever it is, but with our
employees, including some well-known employees, we feel we have a duty of
confidentiality towards them.
Q35 Mr Evans: I do not quite see it in
that way. Everybody knows the Prime
Minister earns £187,000, everybody knows that Jackie Smith, as Home Secretary,
earns £136,000. A minister of state
earns £99,000. Mark, your remuneration
package is £788,000, four times that of the Prime Minister. I would see that as a badge of honour for
yourself, quite frankly, to say that you are earning a substantial sum of
money. People tend to know in round
figures what Renaldo earns, and Rooney, so why are you so coy? Indeed, I think the BBC was angry when some
of the salaries of some of their top earners - Jonathan Ross, for
instance, and Terry Wogan - was leaked.
Do not the public have a right?
With £3.5 billion pounds worth of tax payers' money, does not the public
have a right to know if people are earning substantial sums of money?
Mr Thompson: I
think the framework, the strategy and the safeguards by which the BBC secures
rights - sports rights, programme acquisition rights and talent -
should be the subject of scrutiny and value for money studies. I very definitely, absolutely
believe---. The idea came up at the
Public Accounts Committee when I was giving evidence. I said at the time I was not only content that there should be an
examination of this but actually enthusiastic.
It is a good topic for a value for money study. So I was taking that forward, the Trust was
taking it forward. I welcome scrutiny,
but I think there is a world of difference between: let us make sure a BBC is
securing value for money, it is not distorting the market, it is not driving
inflation, it is not paying over the odds for key talent, but I think that is
different from saying that the public have a right to know about
individuals. Public figures, and I
recognise am ex officio a public figure, I think it comes with the territory,
but I would say our employers, including our presenters, have a right to
confidentiality.
Q36 Mr Evans: Can I ask you then, Sir
Michael, on this issue as well.
Everybody knows what the Prime Minister earns and everybody knows what
MPs earn, they even know in round figures what our staff earns and, indeed, our
travel expenses, in round figures. They have got the costs, and, indeed,
journalists enjoy adding them all together and saying, "This is how much an MP
earns. MPs earn a quarter of a million
pounds." If only! The fact is we do not, there are
distortions, but these figures are made public once a year, so everybody can
pore over those. Do you not believe
that people who are struggling to find the licence fee every year, and some
people do find it quite difficult to find the licence fee---. I know it may be difficult for you, Mark, on
£788,000, but imagine a farmer in my constituency, some of them earning
£20,000 a year. This is a significant
amount of money out of their total pay.
Do they not have a right to know how such Jonathan Ross is earning or,
indeed, Jeremy Paxman, John Humphries or any of the other big earners?
Sir Michael Lyons: First
of all, can I focus on what I think is the most important issue. I will not dodge your question at all. The most important issue is that all licence
fee payers (and I absolutely accept your point that for some it will be a
struggle to make that payment) are confident the BBC uses that money wisely,
and there is no doubt that there is public controversy about whether or not the
BBC pays too much for top performing talent.
Members of Parliament have raised that issue, it has been in the public
domain and the Trust has responded to that by saying, next year, one of our
value for money studies, carefully designed and drawing an independent head,
whom we have not yet identified, with knowledge of this area, will be to look
at the market for top talent, the BBC's policy; and amongst the questions that
we want to satisfy ourselves on is, is the BBC responding to a market, set not
only in this country but internationally, or is there any danger that it is
such a big player in the UK that it actually becomes a market major? So, that is amongst the questions that we
will look at. It is not out of the
question that we might also look at whether there are dangers, and how serious
they might be, in greater disclosure about these figures. I myself start from the position that the
most important point here is that the BBC gets the best value, and it may be
(and I just put this to you) that if we move to a world where all salaries of
performers were subject to the same rules that apply to my job and your job,
which is clear and complete public disclosure, that we might actually find less
people willing to work for the BBC, and that would be to the detriment of the
licence fee payer. I think there is a
pro and a con here. We need to be
careful to get the balance right. For
me it is not an issue of principle, it is an issue of what works best for the
licence fee payer.
Mr Thompson: I
think, on that point of disclosure, if it is just the BBC that is required to
disclose and no other broadcasters do and its competitive effect and also from
the fact, I have to say, from one's own experience, of the leaks, disclosure
tends to be inflationary. As to any
idea that disclosure is going to reduce the costs - please! One's experience is disclosure tends to be
inflationary in terms of the running rate.
I suppose the last point I want to make both about presenters and, more
generally. Firstly, we recognise that
the licence fee is a real burden for many licence payers as a proportion of
disposable household income. It is
going down rather than up, it has been for some years, and it will continue to
go down over this period even for the poorest 10% of licence fee payers. We recognise it is a real burden. We try and look every single time, even
though I know the sums of money can seem very large, at value for money, and we
walk away. We have had a couple of
recent examples with rights where we have walked away. With Neighbours,
a programme much loved on the BBC, where we thought the price no longer made
sense for the licence fee payer, we walked away. We walked away from the FA Cup rights. There are many examples where we decide it does not make sense to
pay, and I have to say - of course we will wait to see what the Trust's
study comes up with - I do not believe that the BBC drives inflation. The BBC was trying to hang on to talent it
already had. It was not poaching
talent, it was not trying to go into the market with a cheque book to buy, it
was trying to hang on to the talent it had, and in the most notable cases the
people stayed at the BBC, turning down substantially bigger offers from other
broadcasters.
Q37 Chairman: Why do you need to hang on to talent? The BBC is there to find new talent, to groom new talent, but
there may come a point where the talent is so successful, let them go to the
commercial sector.
Mr Thompson: Absolutely,
and throughout the BBC's history you will see that happening, from Michael
Parkinson back through Morecambe and Wise, Des Lyneham. The idea of established BBC talent going to
work for lucrative contracts with other broadcasters is part of, in a sense,
the system working, and it is vital that the BBC across its main television and
radio networks but also with its new digital services is constantly trying to
find new talent. As it happens, I think
the numbers of key established presenters, entertainment stars, the BBC should
try and hang on to is very small, for that reason, and there is a walk-away
price in every single case in a sense, it should be a small number, but when
you look at the total economics of television, talent costs are only one of the
costs-lines. To every single
significant contract we apply various criteria, we look very closely at the
costs per viewer hour or per listener hour, we benchmark the particular costs
of the contract with other similar, and we make an investment decision and then
we go back and review those investment decisions afterwards. We treat it like an investment and we often
say no.
Q38 Janet Anderson: Could
I turn now to the question of repeats.
It is clear from your report that repeats in peak time on BBC One are
not popular and I think the proposal is to reduce those. I wonder if you could set out for us what
your policy is in terms of repeats in the future, and, if there is to be an
increase, partly as a result of audience fragmentation, do you expect to save
any money as a result of increasing the number of repeats?
Sir Michael Lyons: Can
I, again, start the response, and Mark will undoubtedly want to come in on
detail? Firstly, what the Annual Report
clearly shows is that the BBC's target of reducing repeats on peak time for BBC
One set for it by the governors has actually been progressed; there is a
reduction in the repeats there. What
the Trust's Report seeks to do is, again, based on the research that we have
been doing with audiences over the last six months, to try to bring a desire to
open this debate up a little bit, because for some people a repeat is just an
opportunity to see something they did not see the first time round, and it is
very clear, with people having busy lives, many choices, a wider range of
output on both television and radio that actually our public are saying very
clearly that they appreciate the opportunity to have a second opportunity to
catch up with something, particularly if it is part of a series or an on-going
serial. So, we are saying, look this is
not as simple as a simple index of more repeats or less repeats; what we have
got to try and do is to map the pattern to more clearly reflect the choices
that the public want, and so this is going to be an issue that we take forward
in the reprioritisation exercise.
Q39 Janet Anderson: Do
you think it will save you money or do you think it will cost you more money?
Sir Michael Lyons: I
think that is a very complicated question to answer at the moment. On the face of it, it ought to be a way, if
it is done skilfully, of making the money go further and meeting our other
objective of concentrating investment on outstanding, distinctive
programmes. Then there should be an
appetite for people seeing repeats, enough for as wide an audience as possible
to see it, but to not fall into the trap of repeating so frequently that people
get tired. Can I share with you an
anecdote which I shared with the press this morning. I spent last week at a number of engagement
events with audiences and particularly one in Oxford where a group of very
challenging people were talking about what they wanted from the BBC, and one
particular participant said that they wanted less repeats. Knowing that today was coming up, I listened
very carefully and I asked her what she meant by that, and she said, "Well, too
many episodes of Only Fools and Horses repeated endlessly." I said, "What do you want to see in its
place?" And she said, "I want to see
more Steptoe and Son." I think that
captured the complexity of responding to the public appetite.
Mr Thompson: I
think Michael has more or less said it.
We understand that peak time BBC One is a particularly sensitive area,
and if people feel that there is too much on the archive they get cross. This is a very British thing. Interestingly, in the Unites States there is
a presumption that typically most of the pieces, the dramas and comedies, which
are launched in the fall, in the autumn, will then all be repeated from Easter
to September. So the summer schedules
in the United States in peak time on the main networks are basically largely
repeats, second showings of everything.
Our public here like original programming throughout the year. Even in July and August they want original
programming. What I want to say is, had
we got the licence fee we had asked for, I think that the idea of a repeat-free
BBC One peak time would have been possible.
I am not sure we can do that, but I think it is possible that you will
see a pattern whereby we are trying to move money to create more originations
for BBC One at peak time and to some extent paying for that by having slightly
greater repeats on some of our other networks.
So in a way it is more like a mixed change; it is more like shifting the
resources towards BBC One peak time.
Q40 Janet Anderson: So if
you are going to continue to show repeats on BBC One peak time, it is the
Government's fault. Is that what you
are saying?
Mr Thompson: I
think we have to do the absolutely best job that we can do with the money we
have got. I have to say, I am
completely clear, with three billion pounds a year from the British public, we
have got to be able to deliver pretty amazing services and, if at all possible,
rising standards of quality and origination for all that money. Do not worry; I am not completely cap in
hand. I recognise it is a very
privileged position for the BBC and we have to deliver.
Q41 Chairman: When you came before us in April you said to us that you have
tried to progressively reduce the amount of money and the amount of air-time
devoted to acquired programming, and you went on to say, "You do not need the
BBC generally to show you American programming, as there are lots and lots of
other ways of seeing it", and this morning you have highlighted Neighbours, for instance, as a programme
that the BBC has not sought to retain the rights for.
Mr Thompson: Yes.
Q42 Chairman: In which case, why did the BBC enter a bidding war against ITV,
Sky, Channel 4 and Virgin Media in order to get the exclusive rights to Heroes?
Mr Thompson: For
people who do not know, Heroes is new
American piece. The BBC acquired the
first series of Heroes when there was
very little competition for it.
Q43 Chairman: Not the first showing
rights.
Mr Thompson: The
first series, the terrestrial window of the first series.
Q44 Chairman: It was on Sci-Fi?
Mr Thompson: It
was on Sci-Fi. It became clear, for a
variety of reasons, that there was going to be competition for this title and
the BBC team, BBC Two, the whole BBC Vision Group, took the view that this
particular piece, which we had selected, was one we should go out and acquire
if we could. My understanding is it
became clear in the bidding process that it was going to make more sense and probably
was going to be the only way of securing it if we secured all rights, in other
words digital rights as well as terrestrial rights, but I have to say, I think Heroes is an exception. It is a very good piece of work. I think it will fit very well into BBC Two
as a whole. I believe that you will
see, as you have seen over the last few years, two things: the proportion of
licence fee going to acquired programmes reducing - I cannot promise it will
reduce every single year, but over time it has reduced - it will continue to
reduce and the number of times when the BBC is bidding head to head with other
broadcasters will also reduce and the occasions where the BBC steps out of
auctions will be more frequent, and Neighbours
is an example of that. Heroes to some extent is a counter
example, but it is an exceptional piece, I think, and it is a piece we had
already acquired, and we would have acquired, by the way, many more years if we
could at the time when we initially acquired it. Having made the commitment to it, we decided we should secure it
for a BBC channel, but I think it is an exception to the rule.
Q45 Chairman: I am sufficiently geeky that I actually watch Heroes, and I agree
with you, it is a good programme, but it is actually similar to many fast-paced
American dramas, like Lost, for
instance. It does not seem to me that
there is anything about it which says "BBC" all over it. Actually, in many ways, it looks more like
the kinds of programme you would find elsewhere. I am still not sure why the BBC felt that this programme was one that
it should bid against all the other broadcasters.
Mr Thompson: To
some extent, obviously, commissioning and acquiring programmes is a matter of
taste, is it not? It is not to do with
one's own taste, but one's taste on behalf of one's network. As it happens, I think of Lost as much more of a Sky One or a
Channel 4 piece and Heroes as having,
to some extent, some of the humour and, dare I say it (I will kill the audience
stone dead by saying this), the wholesomeness that I would expect on a BBC channel. So, I slightly beg to differ on that on
editorial grounds. The point though, I
suppose, I want to make is (and you can see this), in a sense there was a water
shed movement when the BBC in 2002 stepped back from The Simpsons and let it
go, in that case, to Channel Four, where I happen to be just about to arrive,
and it was simply based on the fact that we could not justify with the licence
fee the kind of funding that you could justify if you looked at the commercial
impacts that the programme could generate and translated that into advertising
income. In a sense, I think that set
the new trend and the Neighbours
decision is a good example of that, and there are others. We let 24
go, for example, to Sky. So, I think
there are examples, you will see more examples. Acquisition, whether it is a feature film to play on Christmas
Day or Boxing Day, or whether it is one or two pieces just to get a network to
work in the right way for us, almost always in the BBC's case not a string of
acquired programmes together but often acquired programmes, one or two original
programmes, a comedy or entertainment around it, you will still see that, but
it is a much smaller part of what we do.
If you go back and look at the schedules of the BBC in the 1960s, every
single night was held together by an American programme. I have looked at the 1962 schedules quite
recently and it is extraordinary how much central American programming was on
BBC television. There was only one
channel in 1962. It was the same in the
seventies, the same in the eighties.
American acquired programming and sports rights play a smaller part in
the BBC schedules today than they ever have done, and, by the way, in terms of
big entertainment, big entertainment stars, again, a much smaller part. What has grown is news, current affairs and
original drama.
Q46 Chairman: If you go back 30 years, then you did not have Channel 4, Five or
any of the digital channels, so there was some very good stuff being produced
in America and the BBC, probably, if they had not shown it, people otherwise
would not have seen it. Now you are
having to compete with all these others and, arguably, you could say that if
another channel is going to acquire an American programme and therefore British
viewers are going to see it, why do you need to bid up the price to the benefit
only of the American production houses by using the licence fee payers' money?
Mr Thompson: I think that is exactly the argument, and,
although I think there will be some exceptions to that rule, that is why, in my
view, the BBC has responded to the greater choice and that is why the BBC has
been right to reduce its exposure and reduce its expend to all of these
genre. The BBC is focusing much more of
the licence fee than it used on original programming in areas - drama,
comedy, news, current affairs, and so forth - which are much less well
provided by the market, and you can see that in the numbers.
Sir Michael Lyons: I
would add as a final comment, if I can, Chairman, that amongst the value for
money studies that the Trust will be commissioning this year will be one
looking at commissioning practice.
Chairman: Thank you.
Adam Price.
Q47 Adam Price: The
Trust has announced a service review of BBC.co.uk, which is due to start, I
think, in the summer. I was wondering
if you could say just a little bit about some of the issues that you intend
covering in that review and also comment on the results in your survey of
licence fee payers, which showed that the Internet and, I suppose, related
areas like TV-on-demand and watching TV on mobile phones ranked way down in
people's, in viewers' and listeners' priorities, in terms of what they wanted
to see from the BBC. So, do you think
that this area of new media has been over-prioritised because it is a fashionable
area for media professionals rather than it being driven by demand from
consumers?
Sir Michael Lyons: I
think this is one of the big challenges reflected in the Trust's report. We have tried faithfully to convey what we
have heard from the public for further discussion rather than to reach too
premature a judgment on it. Clearly
this needs to be interpreted. I wonder
whether you might expect people to vote more strongly for what they know and
enjoy at the moment than for something that they do not yet know about, and
that might be the right way to interpret this.
I would be cautious, because, as you rightly say, it may be that they
feel we are spending too much money, but certainly the exercise that Mark and his
colleagues are involved in at the moment in terms of bringing proposals to us
for how the licence fee is going to be used over the next six years, one of the
big questions is the right balance between programme content and investment in
the platforms and enablers that get people to make the choice. All of the evidence points to the fact that,
if you are not ahead of the public, they quickly catch up with you as new
opportunities, new technological moves are made, and to some extent, if I bring
your two questions together, the growing popularity of BBC.co, the use of
BBC.co as a way that an increasing number of people access BBC services, and
particularly BBC news services, is a case in point. That is something that has moved very quickly. Just to focus on the job the Trust has,
again I mentioned the service licences because they are a very important
mechanism for detailed and precise governance of the BBC. The service licences dictate in some detail
the shape of the service and the expenditure that should be associated with
service content. As the Trust came into
being, one of its first jobs was to grant the 27 licences covering the existing
services of the BBC, and the Trust took the decision that we should not at that
stage seek to vary those licences, they should reflect the service as it is at
the moment; but there is a clear understanding that we now methodically will
work through those licences testing them against current public opinion and
other research that we commission as well as the dialogue with the Executive. As you rightly say, the first we have
singled out for that job is BBC.co.
That, in part, reflects that it is a very fast-moving service. Even within one year you would expect both
the size and parameters of that service to change, because it is already
challenging some of the presumptions that were made for it. Do you want to add to that?
Mr Thompson: Just
to say that the thing about BBC.co.uk manifestly for people who do not yet have
the Internet, it is not as close as a universally available service like BBC
One, but it is growing very rapidly.
The most recent numbers I have seen, I think, for May are more than
70 million adults in the UK are using BBC.co.uk. It has now overtaken Yahoo and is the third most widely used
website in the UK after Google and MSN.
It is growing very strongly.
Forty-nine per cent of the people who use it rate it eight out of ten,
nine out of ten, or ten out of ten for quality, so amongst content sites it is
on its own in terms of quality rating, and it is growing rapidly. One of the public purposes we have been
given is to build digital Britain, and that is partly helping to put in front
of the public high quality digital services to encourage them to make this
transition, and that has been regarded by the Government and others as an important
part of what the BBC should do. We are
not alone. Other broadcasters, other
players help with it as well, but it is an important part of our mission. I have to say, it is one part of the BBC's
mission which I think has gone very strongly over the past 12 months.
Q48 Adam Price: Once
digital Britain is built and the use of the Internet becomes even more
mainstream than it is today, and there is a plethora of content providers out
there, will the BBC then withdraw from that area because there is no longer any
market failure to pluck?
Mr Thompson: I think there is a big difference between
talking about the Internet as a kind of channel for content and the content
that you find on the Internet. I think
my view is that, if you take our news provision, we are getting extraordinary
audiences for our news content, not just in the UK but around the world,
because people believe that, despite the already extraordinary scale of the
Internet and its content, there is a crying need for really strong content you
can trust. All the Internet is is a way
of getting content to people, and you could absolutely still have at one level
apparently infinite choice but still points where the actual quality of the
content available purely to the market is perhaps not what you want, news and
current affairs, comedy, there are many areas where I think there is every
reason to believe that market failure will continue, not just here but around
the world.
Q49 Mr Evans: How do you think BBC3 is faring?
Mr Thompson: Let us remember what a big part of the point
of BBC3 was, which was to be a test bed for the ideas and the talent of the
future. One of the points the Trust
makes in its report is about the need for new talent and innovation and the
fact that the public would like more innovation. Over the past 18 months particularly we have seen more
programming. Torchwood is one
rather good recent example and also the development of comedy, The Mighty
Boosh, Little Britain, would be really good examples of comedy which ended
up being very strong, mainstream comedy for the BBC, tried out on BBC3. It is a young network. The shape of the schedule, the consistency
and quality of the network are not as consistent as you would expect on an
established network like Radio 4 or BBC1.
Do I like every single programme I see on BBC3? Not necessarily. Is it growing in confidence and is it playing its role in the
portfolio? Yes, I think it is. As you can see, its share and reach has
grown.
Q50 Mr Evans: From a very small base to very slightly above the small base. I am looking at the good old Radio Times,
Monday 9 July. New talent? Eight o'clock, Dr Who; ten o'clock, Eastenders;
11 o'clock, Two Pints of Lager and a Packet of Crisps. The viewing figures are being pushed up
by what are very popular established shows being repeated on BBC3.
Mr Thompson: The programmes you quote are very good
programmes. As long as BBC3 is
developing new talent, new comedy, new drama, factual output, often programmes
with quite controversial titles doing quite interesting work for younger
audiences - BBC3 is aimed at younger audiences - in areas I would describe as
fitting very closely into a public service remit. BBC3, like most networks when they begin, is still in its
adolescence as a network. I cannot think
of any example in the UK of a network which has come fully formed into The
Radio Times on day one and stayed that way. I think it is pretty encouraging.
Q51 Mr Evans: Are you just going to monitor it?
Despite the programmes I have just mentioned, if it is not fulfilling
its task, which clearly is divorced from viewing figures, if you take away the
viewing figures from the popular shows, how many people are watching the other
shows?
Mr Thompson: To state the obvious, BBC2 started with tiny
audience figures. Radio 5 Live started
with tiny audience figures. If the BBC
never tried to launch new ideas or new services, we would have ended up with
one television network and about three radio networks. The fact that we can now move ideas and
talent across our networks is a strength for us. If you look at ITV, for example, Channel 4, they have been
copying the BBC's approach because it is a good one. It was interesting hearing Michael Grade of ITV talking recently
about trying to originate more on ITV2, 3 and 4. Other broadcasters can see that having these test beds and
nursery slopes for talent is itself a great way of getting the stars and the
ideas in the future. Will we look
closely at BBC3? Of course we
will. We want to go on seeing that
audience growing. I do not want to
force it too quickly because I want both BBC3 and BBC4 still to be places where
we can take lots of creative risks.
That is part of the point of them.
Q52 Mr Evans: That was one of the points of BBC2 originally but 3 and 4, costing
£170 million a year between them, go back to Janet's question about when you
are looking at financial pressures. Are
you not tempted to say that that money could go into original programming which
then could appear on BBC2 and BBC1 with fewer repeats?
Sir Michael Lyons: There are two clear challenges ahead. The first is the reprioritisation exercise
where the Trust is certainly asking questions about the relationship between
channels. That is one of the issues
that we are debating with Mark and his colleagues so we will be asking some
searching questions there about the extent to which the channels and radio
stations are true to their distinctive roles.
Coming back to the service licences, each one of those service licences
at some point in the next five years will be going through a very exacting test
about whether the channel lives up to the original vision and, if not, whether
we need to go through a new public value test before a new licence is
granted. There are some big hurdles to
clear in the future.
Q53 Mr Evans: You will look at the schedules and see whether it is fulfilling
its remit? I do not know whether you
buy the argument that a repeat of Dr Who on 3 acts as a magnet for other
things?
Sir Michael Lyons: I try and avoid getting into detailed discussions
of individual programmes myself but I can assure you that the testing of those
licences will include careful scrutiny of the programme mix.
Mr Thompson: It is a simple matter of fact that if we
place a new comedy or drama on BBC3 after an episode of Dr Who, it gets
a much bigger audience. You literally
bring more people in to see the new content.
I would catch, by the way, The Thick Of It special on BBC4
tonight. It is recommended.
Q54 Chairman: Which presumably will be shown on BBC2 in due course?
Mr Thompson: There will be other opportunities to see it,
no doubt.
Q55 Paul Farrelly: I am sorry for my delay. I have just had a meeting with my county
council and also a number of terrorists have been arrested in my constituency. This is a question not particularly about
BBC3 but, Sir Michael, we have all these channels now. What do you think of the state of
investigative current affairs reporting on British television at the moment? Panorama has gone back to a half hour
slot on Monday. The days of World in
Action are long gone. What do you
think the BBC might be able to do better in that respect?
Sir Michael Lyons: A long, proud tradition of the BBC and one of
the reasons why the BBC's independence is such a sensitive matter is that it
feels empowered to be bold to investigate, to get to the root of things and
therefore to be a news source that the British people can rely on. Am I satisfied with current standards? Do I think there is more to be done? Those are proper challenges for the Trust to
constantly make of the director general and his team.
Q56 Paul Farrelly: In terms of the BBC's standing and its
impartiality, do you think the correct response to the Gilligan affair might
be, from the BBC's point of view, to stick two fingers up to the government and
say, "We are going to reprioritise the investigative reporting of this
corporation"?
Sir Michael Lyons: If you do not mind, I am going to side step
trying to relive the events of the Gilligan affair. Let me instead seize on your interest in impartiality. The Trust has continued work started by the
governors in investing in good quality examinations of impartiality in the
BBC. As you know, we have published two
reports ourselves. The first is Alan
Budd's work on impartiality in business coverage and the second is a recent
report published on impartiality in the 21st century. It is a proper job for the Trust to be
doing, to be exciting a public debate about impartiality, to be exciting a
debate which I have to say I have found Mark and his colleagues ready to engage
in about the standards of impartiality in the BBC. That report on impartiality in the 21st century, for
me, introduced a very powerful issue.
This is not just about what you do in news and current affairs. It is also about what you do in mainstream
entertainment.
Q57 Paul Farrelly: I was not particularly addressing
impartiality. It was rather more
partiality for investigative journalism.
Mr Thompson: On the point of the subject matter of the
Gilligan Report - in other words, is it appropriate for the BBC to explore
issues around handling intelligence in the run up to a decision to go to war in
Iraq - that is absolutely an appropriate thing for the BBC to do. Since the Gilligan/Hutton affair, we have
had a series of, I think, outstanding Panoramas by John Ware on this
topic. More recently during Iraq, John
Simpson, our world affairs editor, I thought, had some further authoritative
work on that specific issue. Without
falling into bias or prejudice either way, it is an entirely appropriate
subject for the BBC to cover with investigative journalism and more broadly the
costs and risks associated with investigative journalism mean that there is a
danger that other players will do it less frequently. It is particularly important that the BBC continues to do
it. What is interesting about Panorama
is that, although the regular show is running half hour pieces at 8.30 on a
Monday, we have already run some hour specials. Where a particular investigation requires more time than we can
give in the regular slot, we will run it.
Peter Taylor's recent programme about terrorism will be an example of
this. We will find hour slots. We remain totally committed to putting in
the money, the investment and also accepting the risks associated with doing
tough minded investigative journalism.
I want to make sure we keep the range of investigative journalism
broad. In the last few years we have
had some interesting, sometimes controversial hidden camera work and all the
rest of it. It needs to be broadened. Some of it needs to be classic investigative
journalism which is about policy and about the public. The Panorama recently about BAE and
Saudi Arabia was an example of a good, solid, classic piece of investigative
journalism.
Sir Michael Lyons: I want to add a little to my earlier answer,
play on the issue about those historical incidents. I believe that that clearly fed into the debate which led to the
creation of the Trust. I would like to
believe that the trust will be more searching in its processes and therefore
put itself in a position where it can protect the independence of the BBC were
that ever required in the future.
Q58 Philip Davies: You have both skirted around the
subject. Can we have a direct
answer? Is the BBC impartial? Yes or no?
Sir Michael Lyons: You cannot give a simple answer to that, can
you? You will have one judgment; I
might have another. It might vary ----
Q59 Philip Davies: What is your judgment?
Sir Michael Lyons: I will just finish my answer to the first
question. It will depend upon
individual programmes, individual news items and the extent to which we feel
there is a degree of prejudice at work.
I am very clearly aware - in my earliest meeting with some Members of
Parliament they impressed upon me their view - that the BBC was less than
impartial. What is my answer? Sometimes I wonder, as I watch different
programmes, as I watch different presenters and journalists, exactly where they
are coming from but it is a very balanced palette. Do I think there is systematic bias? No, I do not, but I do think this is an area in which to be ever
watchful. The debate that has been
engendered by the work of the trustees and the governors before us is entirely
helpful. We should have this in the
public domain.
Mr Thompson: Remember the scale of what the BBC does. Its annual report suggests 57,000 hours per
year of television, 363,000 hours of radio.
The website has about six million pages. It is a vast amount of content.
No one human being can watch and listen to it all, let alone judge it
all for impartiality. My view about
impartiality is that the fundamental values of the BBC around impartiality are
very good. Public trust in the BBC is
high because the public can see we try very hard to get this right. My view about impartiality is it is
something you constantly work at and you constantly look for improvement
in. Sometimes you make mistakes. The reason I welcome this series of often
quite critical reports is because they can lead to improvement. I think our business reporting is
substantially better than it was five or ten years ago. We have business journalists who are
interested in business and often caught up in business in the sense of finding
it interesting rather than being hostile to the whole idea of business. One of the points that the Budd Report made
was they thought there was too strong a bias towards a consumerist perspective
to business rather than business from the point of view of business itself. Consumerism and a consumerist perspective in
business is important but we should take what the Budd Report said very
seriously. Our European coverage is a
further area where, from being poor, it has become good and I hope it can
become better. To me, it is a process
of trying to improve things.
Philip Davies: Do you not think there is a general
perception that the BBC is full of trendy, leftie, Guardian reading,
sandal wearing, lentil eating, politically correct do gooders?
Q60 Mr Sanders: No.
Sir Michael Lyons: That is not a new accusation, is it? I
absolutely recognise it as an accusation made by some parts of the British
public. For all of those people who
would like to see their prejudices and prejudgments reflected in the BBC there
will be others who have a disagreement.
Mr Thompson: If you ask the British public who is the most
impartial broadcaster, they will say the BBC.
Q61 Philip Davies: Let us take Geoff Randall who said, "It is a
bit like walking into a Sunday meeting of the Flat Earth Society. As they discuss great issues of the day, they
discuss them from the point of view that the earth is flat. If someone says, 'No, no, no, the earth is
round', they think this person is an extremist. That is what it is like for someone with my right of centre views
working inside the BBC." Is there no
part of that that has a bit of a ring of truth about it?
Sir Michael Lyons: I think it is very healthy that that report
shamed Geoff Randall's views and recognised that there are some people who feel
that these prejudices exist. The only
way to deal with them, were they to exist, is by putting the spotlight of
public scrutiny upon them and encouraging the BBC to debate these issues and to
set itself very exacting standards.
Mr Sanders: Why have you not fired him?
Q62 Philip Davies: It is not just Geoff Randall; it is Andrew
Marr. Andrew Marr is hardly a right of
centre man. Andrew Marr said that the
BBC was not neutral or impartial; it was a publicly funded, urban organisation
with an abnormally large proportion of younger people, people in ethnic minorities
and almost certainly gay people compared with the population at large, which
led it to have an innate, lethal bias.
Do you think there is any truth in that?
Mr Thompson: You will appreciate that in my job I hear a
large number of different perspectives on how people do well or more
particularly badly with bias being suggested in everything from the BBC being
part of the military industrial complex to being one of the dodgier bits of the
Glastonbury Festival in terms of its outlook on life. Many of the people who most worry about political correctness in
British society and in the BBC are in the BBC from Jeremy Clarkson through to
Melanie Phillips. Successive business
editors have worried on this topic.
They are broadcasting every day themselves. I think it is good and a sign of a confident organisation that
you have this debate going on inside the BBC about how to get this right. It is encouraging - the impartiality report
provoked a rather positive leader in The Daily Mail on this very topic -
and good that we are having a debate about these things. I do not think impartiality is something
where you can sit there smugly and say, "We are impartial." You have to worry away at it.
Q63 Philip Davies: Given that concerns have been expressed over
business, over the EU, Israel, Palestine, climate change, global poverty, you
are having a debate. What are you doing
about it?
Mr Thompson: If we take the example of Europe, I believe
that discernibly our coverage of Europe has improved. Often when people worry about impartiality the issue is more
around the depth of knowledge of the people doing the coverage and the
consistency of the coverage. Moving
Mark Mardell to become our European editor has immeasurably improved the depth
and the contextualising of the coverage.
In Europe as well the breadth of speakers about Europe and in particular
the way in which, over the last year or so, you have seen many more people who
are in various ways sceptical about the entire European project, about the
currency, about the new proposed Constitution, appearing on Question Time,
Newsnight, The Today Programme. There
is a much broader range of voices. Our
scrutiny and journalistic testing of the European institutions have become more
consistent and more regular. We are also
seeing more depth to the debate we are having about the future of Europe. That is an example of measurable improvement
over the last couple of years.
Sir Michael Lyons: Can I offer you one thing which the Trust has
been impressed by? It exactly answers
the question you pose, not just how to do you feel about this but what is being
done differently. That is the College
of Journalism Initiative within the BBC and very specifically the Trust
expressed its concern - indeed there is more to be said and researched on this
- about the quality of both reporting and the precision of what was going on in
the devolved administrations. That is
now a distinct training component within the College of Journalism and one which
all members of the journalistic staff have to sign up for.
Q64 Philip Davies: After this debate is concluded, are we to
expect some sort of output from it?
Sir Michael Lyons: I have sought to give you an illustration
there of changes that are made. The
most important output indicator is that, when we come back to you year by year,
you should have perceived some difference.
If you perceive a problem at the moment we should have listened to that
and there should be some difference.
That will always be complicated.
Listening to the Andrew Marr point, I have always found it very
dangerous to assume from what somebody eats for breakfast or even their sexual
orientation that I know which way they vote.
This is a very complex web of different views and interests that we have
to balance. If there is a strong view
in one part of the community that the BBC is partial or biased, quite properly
that needs to be debated both by the Trust and within the BBC. Hopefully you should then see some change.
Q65 Philip Davies: Fewer job adverts in The Guardian, for
example?
Mr Thompson: We make sure we now advertise in a range of
different newspapers. What is
interesting is that by far the best way of advertising is talking to our
members on our own website. We get
100,000 hits every day for jobs on our websites. Making sure we have done this in the last couple of years and
that job adverts for the BBC are more broadly spread across newspapers is a
really good example of where we are trying to change.
Q66 Mr Hall: On pages 21 and 22 of the annual report we have figures that say
the BBC respondents to the survey showed that 76% of the vote trusted the BBC
news. Over the page, the overall belief
is that 53% rate the BBC as fair and impartial. If that was reported on Ceefax and it was about the National
Health Service, it would say there was disquiet about performance and it would
be 18% that would be emphasised. If
that was a report by Network Rail into travellers' views about their journeys,
20% would be concerned about overcrowding and the punctuality of the trains. Here we have the BBC emphasising the
positive about itself. Why does that
not happen on Ceefax for the NHS and rail travel?
Mr Thompson: Given the public nature of the impartiality
report, the debate around it, the seminar at which Andrew Marr and others
spoke, which was screened live on the Internet, we had an incredibly open
debate about the issue of impartiality in the BBC which has been very widely
reported because we have been so open about it. This is not new. We have
done this before.
Q67 Mr Hall: On Ceefax there is a bad news story about the National Health
Service every day. There is very rarely
a good news story about the National Health Service. Where does that fit in with your requirement to balance?
Mr Thompson: This issue has been extensively covered on
the BBC's own airwaves.
Q68 Mr Hall: On BBC Ceefax there is always a bad news story about the National
Health Service and never a good news story.
Sir Michael Lyons: This is in the Trust report and it is a
proper issue to focus on because the issue of the extent to which the BBC is
trusted is one of the absolutely key indicators of the value the licence fee
payer gets for the licence fee and its place in this country. I do not think it is the job of the Trust to
seek to emulate the standards of critical journalism, but rather to lay out
here the facts as they stand. As we
know in this debate about the Trust in this country this would rate as a pretty
good return compared with many other public institutions. I will not look at which ones you might
compare them with but I think you know the drift of my comment. This is a good figure compared with many
others.
Q69 Mr Hall: How can a 47% disapproval rate be good? If only 53% rate it fair and impartial, that means 47% have a
different view. I think that is very
complacent. 24% do not think the news
is trustworthy. Those figures are not
highlighted in the report, are they?
Sir Michael Lyons: They are reported.
Q70 Mr Hall: They are not highlighted.
On page 21 it is 76% and it is 80% at the top of audiences reached. When you read the small print 53% this year
has been cut down from 57% last year, so you are going in the wrong direction.
Sir Michael Lyons: Let me agree with you that there is certainly
no room for complacency. These figures
represent a continuing challenge to demonstrate impartiality and to establish
public confidence. I do not wish to
disagree with you on that point at all.
Mr Thompson: Perhaps I can disagree a bit. 76% of people trust the BBC news. In terms
of any other medium, that is a very high number compared to newspapers or
government. 76% of people is incredibly
high.
Q71 Mr Hall: 80% of people say when they use the National Health Service it is
very good but you do not quote that.
Mr Thompson: I believe that we are trying to give a
balanced picture of what is going on in the health service.
Q72 Mr Hall: How can it be balanced when there is a bad news story every day on
Ceefax and never a good news story?
There is no balance on Ceefax.
Mr Thompson: I will gladly go away and look in particular
at the way we are covering the health service on Ceefax.
Q73 Rosemary McKenna: The previous Prime Minister attempted to have
a national debate on the role of the media in society. Do you agree with me that the BBC has a major role to play in having that debate
without it being spun in the way that it was in some of our media, both printed
and broadcast?
Sir Michael Lyons: This is the speech he gave a few weeks ago?
Q74 Rosemary McKenna: Yes.
Sir Michael Lyons: He did raise some very important issues about
standards. In doing that he conceded
that government had some responsibility for the quality of debate. Personally, it seems to me that what is
important is that the public have confidence that the news media are able to
search out, with confidence, the full story that lies behind any public
decision. The way that is done and
presented means there is room for quite a lot of discussion about how we might
improve standards and indeed his point in particular about the dangers of the
press acting to follow the first line that is taken. We will all have seen illustrations of things that we know the
facts of quite well, where a first story sort of defines the way that everybody
else will follow it. I would support an
ambition for greater courage on behalf of the press, greater diversity in terms
of being willing to explore to see whether there are other aspects to a story
and indeed those would be the sorts of standards that the Trust would be
expecting and I think would be broadly satisfied with in terms of current BBC
conduct.
Mr Thompson: The speech was very interesting. I am not suggesting we always succeed but we
do try to focus on light first and foremost rather than heat in our news
coverage, even in current affairs. We
are one of the places where people of differing perspectives can come together
to exchange views and debate what is going on in our world. Newspapers with a particular, understandable
political perspective tends to reflect back to audiences of the readership that
they already believe. We are one of the
places where people come in, debate and share.
As we go forward I think it is quite important that media players,
politicians and others work out what is the best way of engaging the public
positively with the big issues of the day and, between us all, leaving the
public with the idea that politics and discussion about what we do about
climate change, what we do about some of the other big issues are valuable and
meaningful to get interested and engaged in.
I would not want to go into any detail about this. It is not the right venue to do that, but it
is not a party political thing. It is
absolutely across politics. You can see
people disengaging in a number of indicators.
They are disengaging to some extent from some aspects of news and
current affairs across broadcasting as well.
Trying to figure out ways of re-engaging people and making them feel
that it is important to get engaged is critical to our democracy. Figuring out ways of doing that while still
staying true to the fact that politics are going to be rough and tough and that
is our tradition and character, but not giving way to cynicism is a big
challenge for all of us.
Q75 Rosemary McKenna: Do you want to comment on the fact that the
BBC cut off the last few minutes of the last PMQs?
Mr Thompson: That was a complete cock up. It goes with the category of very
unfortunate mistakes. Although overall
our coverage of Tony Blair's departure from Number 10 was very good, that was
straightforwardly a mistake which I am very happy to apologise to the British
public for.
Q76 Rosemary McKenna: Do you not think Question Time is a
bit dated and needs a real good hard look?
Mr Thompson: We look at all of our programmes all the
time. If you ask me personally, I think
Question Time is going through a rather good period. I can talk to you off line and find out what
your particular anxieties are.
Q77 Rosemary McKenna: Engaging with young people is the issue.
Mr Thompson: What is interesting about Question Time
is, if you look at the demographics, Question Time attracts a
surprisingly young demographic. Question
Time is a rather golden example of why you do not need 16 to 34 presenters
to attract a 16 to 34 audience. I am
not going to give you the precise date of David Dimbleby's birthday, but he is
slightly out of that demographic and yet his authority and the wit and the
speed of that programme have wide appeal to younger audiences. I think Question Time is rather
good. We have to look across what the
BBC and the media are doing and try to work out whether there are ways of
breaking out of a slight downward cycle of cynicism and, "Why bother?"
Q78 Mr Sanders: On impartiality, I look at it from a
jaundiced Liberal Democrat point of view and see a number of political
programmes that do not have Liberal Democrat representation on them. Question Time is a case in
point. There is many a week without any
representative of the Liberal Democrats.
No doubt that delights my political opponents but it does not delight me
at all. The same is true of a number of
other political programmes like This Week, for example, which has two
permanent representatives, one a sitting Labour MP and the other a former
Conservative Member of Parliament, but not a Liberal Democrat in any recognised
term of the words on a regular basis.
Why is that?
Mr Thompson: I look forward to engaging with a political
party which is completely satisfied with the BBC but it has not happened
yet. Literally every single party I
talk to has a petition and clearly one of the things we try and do is, broadly
across our output, apportion the balance of time and voice appropriately across
the political spectrum.
Q79 Mr Sanders: When one is asked for a definition of that,
it has come down to, "Oh well, we tend to judge the amount of time on the basis
of representation in the House of Commons."
We know that that is totally disproportionate to the actual support for
parties outside because it is a disproportionate system. Should you not find a more up to date way
that would then lead to seeing more Liberal Democrats on the television, more
Greens on the television, more independents on the television?
Mr Thompson: We look at a range of different factors in
weighing this up. As always, we are
very happy to talk to all political parties about what we are trying to
do. If they have complaints which we
believe are justified, we change our practice.
We try to engage with these issues in ways which are fair but also
absolutely reflect a process of listening to and engaging with the political
parties. This is not new. I cannot, I
am afraid, today give you any specific comfort on the particular points you
make.
Q80 Paul Farrelly: 18% in the polls means the Liberal Democrats
do rather well out of the BBC on a PR basis at the moment. Usually also before these sessions we are
inundated by people who are very partial who want to put their point of view
over, from the national voice of a viewer and listener to the independent
producers, but this time round it has been radio silence. That suggests to me that the BBC is doing
something right. If I look at page 75
of affordability our annual report and accounts and your independent and
regional programme quotas, the figures all exceed the quotas. The only gripe can be that in terms of over
performance the only point you under perform on is that your spend on
qualifying programmes from the region is just 2% above 30%. Is there an argument, because you are over
performing, to say to Ofcom, "Look, we do not want to backslide at all. We want
to maintain this performance so lift the quota, for instance, of independent
programming or hours or spend on qualifying regional programming from 25 to,
say, 30%"? Is that something you would
engage in?
Mr Thompson: Our commitment throughout this charter period
through to 2016 is in terms of our spend and our presence in the rest of the UK
to increase it. Long before this
charter, the majority of public service employees in the BBC will be based
outside London and the south of England.
We are moving investment and spend out to the rest of England, into
Scotland, Wales and Northern Ireland.
In that matter and in the matter of production, we do not need
regulatory quotas to do this any more.
We regard it as a core part of our mission. We will report repeatedly. We recognise that it is in the BBC's
interest because we will get better programmes and we will reflect the whole of
the UK better and build support for the BBC across the UK. It may be that other broadcasters need
quotas. We do not need a quota to do
this any more.
Sir Michael Lyons: I do not want to speak for Ofcom other than
to acknowledge that of course it is significantly diluting the requirements of
other broadcasters in terms of regional content. The BBC has further to go in this direction, so I follow the
drift of your question. You have heard
from Mark that that is his intention as well.
The Trust will continue to pursue this both in terms of the better value
that can be achieved by looking for lower costs elsewhere in the country and, even
more importantly, a continuing requirement and an area where the BBC must do
better to reflect the different voices in the regions and nations of this
country.
Q81 Paul Farrelly: In terms of the classification of regional
programming, when you move to Salford will that unfairly distort the statistics
to the detriment of the rest of the country?
How will you handle that?
Mr Thompson: Clearly it is going to increase the out of
London number and reduce the London number because large parts of our London
operation are going to move to Salford.
I see Salford very much as
something we are doing as well as our other commitments rather than instead of,
so I would expect the increase to be a net increase.
Q82 Paul Farrelly: We can expect the Trust to look at the figures
in a reclassified way?
Sir Michael Lyons: We need to be very clear next year. It is the distinction between
decentralisation and devolution, so that we are clear here what is associated
with the move to Salford as a new base for national programming and what is
achieved in terms of regional impact.
Q83 Alan Keen: Now you have the licence fee fixed, why do you not keep all the
ministers, shadow ministers and even official spokespersons from the Liberal
Democrats and put back benchers on for an entertaining programme? Before the next licence fee you could go
back to giving the ministers ----
Mr Thompson: We are starring on BBC Parliament right now
anyway.
Sir Michael Lyons: I can see a new impartiality study coming.
Q84 Alan Keen: A while ago this Committee brought up the fact that John Humfreys
was starting to write newspaper columns.
One person that affected me was Nick Ferrari on the Commercial
Programme. He is absolutely appallingly
biased but the BBC were still employing him at the same time on BBC radio,
where we tended to trust the BBC more.
Mr Thompson: He never appears on BBC programmes.
Q85 Alan Keen: Which way is radio going to go now? What are the next trends?
Mr Thompson: At the moment BBC radio is really playing at
the top of its game. Radio 1 and Radio
2 have become more distinctive from their commercial competitors in the last
few years and as an unintended consequence have become more popular. Radio 4 is very strong at the moment. Radio 5 Live is offering a real alternative
in tone and flavour to Radio 4. Radio 3
has been through quite a big series of schedule changes recently and is also a
very strong format. You can also see
the radio player which will soon be integrated into the iPlayer. In November last year, just one month, there
were a million people downloading The Archers. The BBC radio audience is really moving into new
technology. In a way, it is part of the
BBC where current performance is very strong but in the future we hope that we
will be able to give radio listeners extraordinary choice in what they listen
to. We have the concept My BBC Radio,
which is the idea that radio listeners, initially on their computers but
ultimately on radios, will be able to adjust what they want to listen to. If
you like Baroque music, instead of the whole of Radio 3 we can give you
effectively your own Baroque channel or you can start picking and choosing a
play list of programmes of different kinds of music and different kinds of
speech which build around your taste.
The wonderful idea is of a kind of magical bookshop where you open the
door and the books rearrange themselves so that the ones you like best are in
the display in front of you. That is
what we want to be able to do with radio and ultimately television. I hope there will be more choice,
flexibility and convenience but, in a sense, more personalisation. Radio is the most personal medium and I
think we can make it stronger by making it feel more personal.
Sir Michael Lyons: We are within the same organisation but with
different roles and the Trust will be challenging. We have included in our report the fact that during the licence
fee renewal period there was considerable concern expressed by other radio
operators about whether or not Radio 1 and Radio 2 were distinctive enough. That continues to be an issue on which we
will be pressing Mark and his colleagues and it will be included in the debate
about reprioritisation and when we come back to look at those respective
service licences.
Q86 Alan Keen: I have forgotten whether it was Tchaikovsky or Beethoven that
caused problems with a commercial.
Sir Michael Lyons: It was Beethoven that was controversial.
Q87 Alan Keen: When people can pull down this stuff, will that not cause greater
problems?
Sir Michael Lyons: In the case of orchestral music in
particular, this was such a sensitive issue that when my colleagues undertook
the public value test for the iPlayer one of the things they decided to change
in terms of the proposition coming out from the executive was that it was not possible
to include orchestral music in the programmes that can be downloaded from the
iPlayer, because it represented such a threat to a very fragile industry in
terms of recorded orchestral music.
That issue was taken directly into the public value test.
Mr Thompson: There was a bit of disagreement and we said
we thought that in a contained way, ten minute episodes or perhaps single
movements, making classical music widely available to the public would have
built public value and ultimately broaden the opportunities for the public at
large. It is an interesting example but
they are the boss not me so what they say is what is going to happen and we are
not going to do that at the moment.
Q88 Alan Keen: You mentioned that Radio 5 presented news in a different way
from Radio 4. The top programmes, The Today Programme, are on when we
can get the news on Radio 5. Do you not
think that Radio 5 when it does that should be more the same as Radio 4 so that people can get that sort of
news and not quick talking DJs that tend to annoy people like Radio 4?
Mr Thompson: It is a good example of the choices we
face. The other thing which interrupts
the news on Five Live is live sports coverage. The combination of live sports
coverage and news has worked rather well on Five Live. It is part of the strength of the
network. One way or another,
particularly if you throw BBC local radio and our national radio stations,
Radio Cymru, BBC Scotland and BBC Ulster, into the mix as well, you are not far
from BBC news at any hour of day or night if you just move a dial. I take your point but if what you need
particularly are basic headlines they are very extensively available across our
complete portfolio.
Q89 Alan Keen: You already mentioned the lack of distinctiveness between Radio 1
and Radio 2. Should not 5 therefore be
more like 4 because we already have 1 and 2 which are similar?
Mr Thompson: Many people say to me they particularly like
5 Live because of its difference from
Radio 4, particularly at breakfast.
We are trying to produce a set of services on radio stations and
television where, across the portfolio, you are doing the best job you can
matching what different audiences want with different services. It is imperfect. One of the reasons we are so interested in these on demand
applications like the iPlayer is that on demand offers an almost perfect match
of content to individuals because you can decide exactly what you want to watch
or listen to and you can get it. As a complement
to our broadcast services on demand helps us but the object is to try to use
this portfolio to give the best match we can with our linear services.
Q90 Alan Keen: I still think that radio alone is worth the licence fee.
Mr Thompson: We do accept donations, by the way.
Q91 Chairman: Last week BBC Worldwide announced an increase in profits of
24%. The chief executive has said that
he intends to go on a spending spree for over £400 million of acquisitions, of
which £60 million is coming out of the cash flow generated by the
business. BBC Worldwide, I understood,
was there to exploit the value of the BBC brand and keep down the licence
fee. Why is £60 million going to be
spent on acquisitions which include, I understand, magazines in the US and
Australia, rather than keeping down the licence fee?
Sir Michael Lyons: In terms of the role of BBC Worldwide, you
are absolutely right. It is there to
exploit the BBC product, continue the BBC's mission and contribute as it does
to the costs of producing programmes, both directly in terms of investing in
some specific new programmes coming forward which is increasingly important,
but also as a contribution coming out of the annual surplus that it
generates. This is a self-standing
company and the chief executive's report very clearly indicates that acquisitions
may play a part in the future. Those
will be scrutinised very carefully, particularly in terms of the parent company
which is the executive board, and the Trust will be overseeing that as well to
make sure that any acquisition is in line with the BBC's purposes and is likely
to contribute rather than to detract from that ambition of securing a
continuing, growing flow of money into the BBC.
Mr Thompson: If I take the example of Top Gear, a
well known UK public service programme, potentially the underlying intellectual
property relating to Top Gear is very valuable in many markets in the
world. Top Gear is already the
biggest car magazine in many parts of the world and is the top selling car
magazine in India, for example.
Versions of the television programme are used extensively on BBC
World. The Top Gear website is
very significant in the commercial website of BBC Worldwide in the UK and so
on. The magazine business is a business
in which we have focused in the last few years very closely on the intellectual
property which is associated with the licence fee. We sold Eve Magazine, which had very little to do with the
BBC's content. The whole of Worldwide
but magazines in particular we have tried to focus on intellectual property
created by the BBC. Worldwide believes
- and I think they are right - that there is a potential for exploiting the Top
Gear intellectual property in north America, in the United States, with the
potential of an American version of the programme and with the potential launch
of a Top Gear magazine in the United States. What we are looking to do with Worldwide as a whole is to focus
it more clearly around the four criteria laid out in the charter, fit it with
the original public service intellectual property and public purpose
activities, commercial efficiency, protection of the brand and of course
compliance with fair trading. Where we
can get global exploitation of our intellectual property we should do that. Worldwide was not delivering great returns
three years ago. Now our margin and
return on sales and all of the life signs look very good - indeed, better than
most commercial broadcasters in this country.
We believe that the global value of the BBC brand itself and of some of
the subsidiary brands like Top Gear is very considerable. All of this of course must be approved by
the Trust but my belief is it is our duty to make sure we exploit it
thoroughly.
Q92 Chairman: There is a difference between exploiting it thoroughly and perhaps
therefore selling the rights to use programmes like Top Gear or
licensing it and moving into the magazine publishing business of
Australia. Why is a British, state
owned institution going to become a major magazine publisher in Australia?
Mr Thompson: The idea of franchising BBC titles and the
right to exploit BBC intellectual property is absolutely part of the
strategy. For example, with BBC Books,
that is exactly the road. We have
divested ourselves effectively of our books business. In magazines we have a very strong track record in running
effective magazine businesses in different markets. In many ways there are economies of scale in the magazine
business and continuing to develop that business absolutely only on the basis
of proven financial and economic efficiency and absolutely congruent with our
brand and what it stands for is legitimate.
As long as it ultimately creates more value for the licence payer, I
think it is a legitimate thing for us to do.
Q93 Chairman: You can use that argument on anything. With Ready, Steady, Cook, you could open up a chain of
restaurants using that as a brand which is trusted by the consumer. Where is the limit?
Sir Michael Lyons: I absolutely accept the key tenet of your
proposition that it cannot possibly be the case that anything the BBC chooses
to do in terms of commercial endeavour is justified because the BBC chooses to
do it. The principles of the public
value test are the way that we will seek to explore whether this is an
appropriate way forward. If there
clearly is an opportunity whereby, with the BBC doing it itself, we are likely
to secure better public value in terms of the return for the investment made
historically by the licence fee payer, whether it is in intellectual property
rights or anything else, but balancing that against a sense of who else might
do it and whether indeed the BBC is in danger of damaging either innovation or
investment by other organisations. That has guided us so far and I think it can
be a proper set of questions to ask as we evaluate any proposition coming out
from BBC Worldwide.
Q94 Chairman: BBC Worldwide is going to be subject to a public value test?
Sir Michael Lyons: No, it is not. I did not want to suggest that at all. It is a commercial organisation within the structure which is
provided with considerable operating freedoms and that is absolutely right if
we are to get the best from it. It is
overseen by the BBC executive and I am confident that that will be a testing
oversight. It seems to me that these are the sorts of questions that might properly
be asked as we seek to understand whether it is a publishing proposition or a
joint venture or whatever. We ought to
be looking to see a clear demonstration of public value against the BBC's
corporate entities.
Mr Thompson: We are moving from a Worldwide which had lots
and lots of different, disparate businesses to a commercial arm which has a
smaller number of businesses, where we see the potential for significant growth
to drive more value for licence fee payers and magazines. Our magazine business started in 1924, three
years before the creation of the British Broadcasting Corporation, so this is
not a new area for the BBC. Magazines
are a successful area which we think we can drive more value out of.
Chairman: We have no more questions. Thank you.
aul Farrelly: to