APPENDIX 2
TNS AND MORI POLL SURVEY FINDINGS (APRIL
2006)
Q1. I would like you to look at the symbol
on this card/screen and tell me whether you recognise it or not?
Prompted
Base: All Adults
|
| Jan 99
(1,996)%
| May 00
(2,147)
%
| May 01
(1,979)
%
| May 02
(2,055)
%
| Oct 02
(2,003)
%
| Apr 03
(Colour)
(884)
%
| Apr 03
B&W
(1,001)
%
| Mar 04
(2,050)%
| Apr 05
(2,311)
%
| Apr 06
(2,151)
%
|
|
| Yes | 11 |
12 | 20
| 20 | 27
| 25 | 25
| 39 | 50
| 52 |
| No | 87 |
85 | 75
| 77 | 70
| 70 | 70
| 58 | 48
| 45 |
| DK | 2 | 4
| 5 | 3
| 3 | 4
| 5 | 4
| 2 | 2
|
|
Q4. Which, if any, of these definitions do you associate
with this symbol? You can choose as many or as few as you wish—just
read out the letters. Prompted and multi code.
Base: All Adults.
|
| Jan 99
(1,996)
%
| May 00
(2,147)
%
| May 01
(1,979)
%
| May 02
(2,055)
%
| Oct 02
(2,003)
%
| Apr 03
(1,885)
%
| Mar 04
(2,050)
%
| Apr 05
(2,311)
%
| Apr 06
(2,151)
%
|
|
| Good value for UK shoppers + | 9
| 12 | 10
| 8 | 6
| 5 | 9
| 9 | 8
|
| A better deal for third world producers + |
12 | 16
| 19 | 24
| 27 | 33
| 42 | 51
| 51 |
| Brand name | 7
| 9 | 6
| 4 | 5
| 6 | 7
| 6 | 6
|
| An independent endorsement (consumer guarantee) +
| 6 | 7
| 6 | 4
| 4 | 4
| 4 | 4
| 3 |
| Consumer protection | 14
| 16 | 11
| 11 | 12
| 10 | 7
| 6 | 5
|
| Oxfam + | 2
| 4 | 3
| 9 | 5
| 4 | 9
| 10 | 7
|
| Traidcraft + | 4
| 6 | 5
| 9 | 6
| 6 | 9
| 11 | 8
|
| Office of Fair Trading - | 43
| 43 | 38
| 31 | 27
| 27 | 21
| 19 | 14
|
| None of these - | 4
| 4 | 5
| 12 | 5
| 9 | 9
| 9 | 7
|
| DK - | 23
| 23 | 21
| 25 | 24
| 20 | 21
| 16 | 18
|
|
Q5. (a) Now thinking about the food that you buy,
that is your grocery shopping and other packaged food items. Which
of the following statements, if any, best describes how often
you purchase products carrying a FAIRTRADE mark? By "regularly",
I mean at least once a month, by "occasionally" I mean
roughly once every six months and by "rarely" I mean
roughly once a year.
Base: All aware of symbol.
|
| April 2005
(1,152)
%
| April 2006
(1,125)
%
|
|
| I regularly buy several different Fairtrade products (ie at least once a month)
| 15 | 14
|
| I regularly buy one Fairtrade product (ie at least once a month)
| 18 | 16
|
| I occasionally buy different Fairtrade products (ie roughly once every six months)
| 18 | 14
|
| I occasionally buy one Fairtrade product (ie roughly once every six months)
| 12 | 17
|
| I rarely buy Fairtrade products (ie roughly once a year)
| 15 | 15
|
| I never buy Fairtrade products | 14
| 17 |
| None of these | 4
| 2 |
| DK | 4 |
5 |
|
Q5. (b) Length of time been buying Fairtrade products?
Base: All who buy any Fairtrade products.
|
| April 2005
(893)
%
| April 2006
(858)
%
|
|
| For the last month | NA
| 5 |
| For the last three months | 7
| 9 |
| For the last six months | 11
| 11 |
| For the last year | 36
| 30 |
| For the last three years | 25
| 23 |
| Longer than for the last three years16
| 14 |
| DK | 6 |
7 |
|
|
