ANNEX B
MARKETING BUSINESS
UK
Co-ordinating marketing
By October 2006 a cross-government group on
marketing the UK economy internationally, chaired by the Chief
Executive of UKTI and including the RDAs and devolved administrations,
will be established to meet quarterly to agree priorities and
implement a joined-up programme of activities. By December 2007
we will review the effectiveness of the group.
Strategic marketing exercise
By December 2006 UKTI will have completed work
on developing the overarching messages on the distinctive strengths
that best present UK business to our target customers.
City of London
By December 2006, working with the industry,
UKTI will publish a strategy to promote the City as the world's
leading international financial services centre and the complementary
strengths of financial and business services across the UK.
Market research
By December 2006 UKTI will establish a rolling
programme of market research for critical client groups to provide
specific information on overseas markets and business sectors
and how best the UK can tap the potential value.
Marketing strategies
From January 2007 through to June 2007 UKTI
will develop the first five detailed strategies, supported by
high quality marketing materials, to target specific overseas
business sectors and individual companies on the basis of core
messages about relevant UK strengths, and to assist UK companies
in selling themselves overseas. These strategies will include
specific targets on investment and trade, to be set by April 2007.
WORKING WITH
BUSINESS
R&D programme
By December 2006 UKTI will have begun a new
£9 million R&D programme to target innovative, R&D-intensive
companies both for inward investment and as potential high-value
exporters.
Asian emerging market scheme
By October 2006 UKTI will have introduced a
new experimental programme to help established exporters expand
in the emerging Asian markets.
GROWTH OPPORTUNITIES
STRATEGY
By April 2007 UKTI will, with the RDAs and devolved
administrations, adopt a new approach to securing inward investment
that concentrates on high-value added projects and on where our
interventions can add more value to the economy.
Business briefings
By January 2007 UKTI will have in place a programme
of targeted business briefings around the UK with the Minister
for Trade and Investment and UKTI Chief Executive to capture feedback
from business and promote understanding of globalisation.
Access to FCO diplomatic and economic reporting
By July 2007 UKTI will pilot a subscription
website carrying a range of diplomatic and economic reporting
aimed at making the analytical expertise of the FCO and the UK's
overseas network much more widely available to the UK-based business
community.
Co-ordination of visits
By December 2006 a new committee, chaired by
the Minister for Trade and Investment will have agreed a co-ordination
mechanism for the overseas visits of Ministers and other senior
UK representatives, and senior inward visits from foreign Ministers,
to target effectively key contacts to help companies internationalise.
Trade and Investment summits
In July 2007 the Minister for Trade and Investment
will hold the first in a series of annual summits with RDAs and
DAs to review progress in delivering prosperity on the basis of
this strategy.
Influencing policy
By Summer 2007 a senior Whitehall group will
have been established, chaired by UKTI's Chief Executive and involving
the Better Regulation Commission, to ensure that our growing understanding
of the impact of a changing global economy on UK businesses is
really embedded in policy development.
Research
By December 2007 UKTI will have published, in
partnership with business schools, further research on companies'
experiences in the changing global economy to ensure that UKTI
captures high quality, leading-edge thinking and build on the
programme of research and publications of the Asia Task Force.
Review of overseas presence
By March 2008 UKTI will have worked with the
devolved administrations and the RDAs to review their representation
overseas and maximise effectiveness, ensuring that they deliver
what is best for the UK in the most coherent manner.
Review of regional trade operations
By March 2008 UKTI will have worked with the
RDAs to review our international trade operations in the regions,
to continue delivering services to businesses effectively, linking
with the wider business support frameworks in the regions.
Science and Innovation
By September 2006, UKTI, the DTI Office of Science
and Innovation, and the FCO Science & Innovation Network,
working together, will review their operations to maximise synergies.
TRANSFORMING OURSELVES
Increased resources in emerging markets
By March 2008 UKTI will have increased its resources
in the emerging markets by £5.6 million to support companies
doing business there.
Client account managers
By January 2007 UKTI will have client account
managers in place for key client groups: high-value potential
investors, major exporters, exporters to emerging markets and
R&D-intensive companies to ensure it is best placed to help
its clients internationalise.
Customer relationship management
By autumn 2007 UKTI will have implemented a
web-based Customer Relationship Management system to enable its
staff to offer a better service to its clients.
Increased front line
By March 2007 UKTI will have reduced posts in
headquarters by some 40% since 2004. Some 90% of its people will
be in the front line overseas, in the English regions, or in customer
facing service delivery in headquarters.
Joint inward investment and trade sector teams
By April 2007 UKTI will deploy joint sector
teams for those sectors which are priorities for inward investment
and trade to maximise synergies across UKTI.
Target driven approach
By April 2007 UKTI will have new top-level targets
which cascade down to teams and individuals across the whole UKTI
network for 2007/08 onwards. These will cover both trade and investment
activity and will be developed with the RDAs and other relevant
partners.
Increased professionalism
By March 2007 UKTI will have completed an audit
of its skills against the new strategy and have in place a programme
of recruitment and training to ensure that it is best placed to
meet the needs of its clients.
New private sector talent
By September 2006 UKTI will have started a recruitment
campaign to bring in new private sector skills to meet requirements
of its clients.
Website
By March 2007 we will increase the number of
companies registered on our revamped portal website to 20,000.
We will add a further 5,000 per year thereafter.
Charging
By December 2007 UKTI will have doubled the
revenue it receives from charging for its services.
Evaluation programme
By December 2006 UKTI will have in place a programme
of evaluation that will increase its insight and ensure that it
continually builds on its experience and has a service portfolio
that operates increasingly effectively in support of its clients.
September 2006
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