Brazil: A BRIC in the wall?
22. As noted above, our inquiry is one of a series
into the key emerging markets, the 'BRICs'.[52]
With origins in a 2001 Goldman Sachs report,[53]
the acronym gained broader recognition though a 2003 paper extending
the previous 10-year forecast analysis to 2050. This found these
four countries had the potential to be among the world's seven
largest economies by 2050, with Brazil's economy having the potential
to eclipse Italy's by 2025, France's by 2031, and those of the
UK and Germany by 2036.[54]
When Goldman Sachs reassessed the BRICs' progress in 2005 it found
that China could be the world's largest economy by 2050, India
third (behind the US), Brazil fifth (behind Japan), and Russia
seventh (after Mexico), with the UK in ninth place. Of a 'Next
11' of other major developing countries that was examined only
Mexico and South Korea were thought to have the potential to be
as important as the BRICs.[55]
23. There have been suggestions that the BRIC acronym
has origins in convenience rather than reality, or that it is
a re-branding of what were formerly merely emerging markets following
the economic crises of the 1990s.[56]
Goldman Sachs state that:
"We did not include Brazil and Russia purely
because the acronym would fail to be made if we left them out,
as we have repeatedly and amusingly heard. We genuinely believed,
and still do, that these two economies, along with China and India,
have the potential to be among the most interesting global economic
stories and investment themes for many years to come. In addition,
we now believe even more strongly that optimal economic policymaking
cannot be undertaken without including all of the BRICs
countries at the highest level." [57]
24. However, some maintain that grouping these countries
masks the significant differences between them; as the Trade Minister
acknowledged, the BRICs "have their own differentiations
in terms of growth, size of market, size of labour force and the
sectors where they concentrate their efforts".[58]
He said that while each had its own barriers to trade and investment,
"One thing that unites them all is that they will be substantial
growth areas, not just in the next five years but for decades
to come."[59]
25. Recent debate has heavily focused on China and
India, dubbed "Chindia",[60]
rather than on Brazil or indeed Russia. For some the emergence
of China and India is bringing "a real shift in the power
balance", Russia and Brazil "are marginal economies
propped up by high commodity prices" and undermined by a
lack of long-term investment.[61]
A recent City of London report noted that the BRICs are very different
from each other: Brazil supplying raw materials to the world,
and having an expanding population; Russia's energy reserves vital
to world energy markets, though with a shrinking population.[62]
Meanwhile China and India were "transforming not only the
dynamics of the world economy, but also the balance of power",
and "poised to be the drivers of a potential new centre of
economic gravity, covering the whole of Asia".[63]
In particular, Brazil's comparatively slow rate of economic growth
of 2-3%, "lethargic"[64]
compared with the breakneck growth rates seen in India and China,
has led some to question its right to be a member of the same
club as the other BRICs. Other terminology has been proposed,
including 'CHIME' (China, India and the Middle East),[65]
'CIBS' (China, India, Brazil and South Africa),[66]
and even 'CEMENT' (Countries in Emerging Markets Excluded by New
Terminology)as "if you want to build a wall, you need
both bricks and cement".[67]
26. However, Brazil has recently seen rising growth,
a doubling of exports since 2003, falling interest rates, more
manageable public debt, and reductions in income inequality, and
poverty.[68] The Economist
also noted that "in many ways Brazil is the steadiest
of the BRICs", with democracy and no serious disputes with
neighbours, and that its slower growth could be explained by being
richer and more urbanised than the other BRICs.[69]
27. Moreover, although Brazil's progress may not
be as spectacular as that of China and India, its importance as
an economic power should not be underestimated: in 2005 Goldman
Sachs estimated that Brazil could overtake the GDP of Italy, France,
Germany and the UK by 2040.[70]
In a further reassessment of BRICs' progress in December 2006,
Goldman Sachs said that they "remain confident" about
Brazil's potential for growth, and that President Lula's second
term would "sustain sound macroeconomic policies and make
some progress on structural reforms" with real GDP growth
of around 3.5%. As this is consistent with their estimate of the
BRIC countries' potential growth rate (3.7%), they concluded that
"Brazil does belong in the BRICs".[71]
28. As the Trade Minister remarked, Brazil is "not
an India or China, but in terms of the global economy and its
growth and where it is geo-politically set in Latin America it
is a major global player and is seen and treated as such by the
World Bank, IMF, stock exchanges and big investors around the
world."[72] He also
said that the different challenges facing each of them meant that
he was "not quite sure that the concept of a synergy between
them is the right way to go. We have to treat all of them as massive
markets with different barriers but also great opportunities,
and we need to deal with them differently."[73]
UKTI noted that "even if Brazil is not meeting the globalisation
challenge in a manner comparable to China and India, one must
not lose perspective about its place in the world."[74]
29. Throughout our inquiry, the critical importance
of market knowledge of Brazil, and to a certain extent the other
Mercosur countries, was repeatedly emphasized. We also heard of
a persistent 'perception lag' after past economic and political
problems in Latin America, even that UK businesses have a blind
spot for the continent. The general lack of knowledge about Brazil
and the other Mercosur markets contributes to the perception that
they are simply 'too difficult to do business with'. Lack of
knowledge and outdated perceptions among UK businesses appear
to us to be the main reasons underlying the lack of UK engagement
with Brazil compared with our competitors. We have seen many examples
of opportunities in Brazil and the rest of Mercosur that could
be exploited, and indeed are being exploited by competitors. We
hope that by raising awareness of both the opportunities and risks
involved in these markets, this Report and its supporting evidence
will make a useful contribution to those companies who are considering
trading with or investing in Brazil, Argentina and the other Mercosur
countries.
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