Select Committee on Trade and Industry Minutes of Evidence


Examination of Witnesses (Questions 160-177)

MICROPOWER COUNCIL

23 OCTOBER 2006

  Q160  Chairman: Before I came to see you a few weeks ago I thought a ground source heat pump was something to do with geothermal energy. I had no idea that it was actually a big solar panel in your garden.

  Mr Schofield: That is right. It is getting energy out of the ground that has been heated by the sun. It is not digging that deep that you are hitting the earth's core and getting heat that way, so it is not a good term and we try and put brands on. We call our solar panel Greenskies. We call our heat pump Greenstore, because you are getting stored energy out of the ground. I have managed to get a plug in there, if you will excuse me.

  Q161  Chairman: I gave you the line for the commercial.

  Mr Schofield: Yes, sorry about that. Ground source heat pumps are a fascinating technology. For every one kilowatt of energy you put into the unit to run it—and it is basically like a fridge in reverse; you are just moving heat from one place to another—you get four kilowatts of heat out, so you get this four-to-one ratio of energy savings, and they are not cheap. An average system is going to cost you between £7,000 and £10,000, but if you put that in an off-the-mains fuel poverty property, an old person's bungalow, something like that, the running costs then can be less than the winter fuel allowance. Okay, it has cost the council probably £10,000 to install it but for the householder and the issue with energy costs, which is very apparent to everybody, as I say, it can be less than the winter fuel allowance. There are massive benefits to these technologies.

  Q162  Mark Hunter: May I apologise to our witnesses for being late and missing the start of their answers but I have been listening very patiently to the questions that have gone before. I would like to come on to the role of Government with a few specific questions that I would like to put to you, starting with the DTI. I think it is understood that the DTI has only one dedicated person at present looking at microgeneration and, given that, it seems reasonable for me to ask you how confident you are of the Government's ability to "aggressively" implement its Microgeneration Strategy.

  Mr Sowden: I have to say this is a major concern for us.

  Q163  Mark Hunter: I thought it might be.

  Mr Sowden: We welcomed the Microgeneration Strategy when it was published in March. Broadly, it is the right set of policies, we believe, to take the industry from the niche market that it is in into a mass market context. There are two areas where we think it is deficient but I think somebody may ask a question on fiscal issues later so I will hang fire on that; the other area is renewable heat which we have discussed. Other than that we think it is a pretty good suite of policies that we very much welcome. With the best will in the world, it represents an ambitious work programme and having one middle-ranking civil servant responsible for its entire delivery we do not consider to be sufficient. I did learn last week, and we have been lobbying Government quite hard on this, that they have now strengthened that team by two people. There are two more junior people, taking the sum total on policy implementation to three. They also had another two people already working just on administering the existing grants programme. I am sure the Government will put to you that they have now got five people working full time on microgeneration. However, that is not five people working on implementing the strategy and we certainly do not have a senior civil servant whose day job is to do not much else than microgeneration.

  Q164  Mark Hunter: So you would be more minded to believe they were taking it more seriously if there were a little more resource allocated to that area of policy?

  Mr Sowden: Yes, and I think you have already heard from other people giving evidence that we do not believe there is a dedicated budget. It is not just about the human resource; it is also about the pieces of consultancy work that need to research a detailed bit of policy in some more detail.

  Q165  Mark Hunter: Can I move you on to the business of targets? We know that we have a Government which has a great fondness for targets in all kinds of areas. Your submission argues in favour of Government targets for microgeneration. Could you explain to me what purpose you think having such targets would serve and at what level and on whom you would wish to see them imposed?

  Mr Sowden: First of all let me give you the negative response to that, which is that targets will serve no purpose whatsoever unless they are accompanied by a commitment to underpin them with detailed policy measures designed to deliver them. It is not just targets for targets' sake. It needs substance underneath it. Indeed, the Microgeneration Strategy starts to give us some of that substance. Where we think targets still have an important role to play is in inspiring confidence amongst investors. The micropower industry is unique. Investors are very familiar with consumer goods and investing in that sort of thing: the MP3 player, the whiz-bang gadget. They understand that market. They also understand the energy sector because they invest in utility stocks. This is a little bit mould-breaking because it brings those two worlds together and nobody has ever done it before on a mass market scale. On what basis therefore do investors believe the business plans that prospective companies are putting forward? On what basis do they believe their market projections match their product offering? It is very difficult to get investors engaged in this and secure the capital that is so important (a) for scaling-up production, and we all know how mass production can bring down manufacturing costs, and (b) to invest in the infrastructure—the point that Neil was making—on the installation side because there are good opportunities to strip costs out of the installation part of the industry as well. We consider targets at the highest level to be very important for instilling confidence in the investment community.

  Q166  Mark Hunter: Targets on whom?

  Mr Sowden: In the Climate Change and Sustainable Energy Act the way in which the targets section is worded would apply a national target which really just sets out where the Government sees the microgeneration industry sitting in general terms in the portfolio measures that it has available for energy policy, so we have targets on renewables, we have targets on CHP, we have targets on energy efficiency. Something that explains (and I am just using one example that could be expressed in other ways) how many households the Government expects to see with microgeneration technologies installed by 2015, by 2020, by 2025, gives a fairly solid commitment to where the Government sees this sitting within the overall energy mix. The target would be on the Government and the Act, I believe, if I am correct in my interpretation of it, requires the Secretary of State, once having set a target, to use reasonable endeavours to ensure that target is achieved.

  Q167  Mark Hunter: So the target is one of Government's own?

  Mr Sowden: Yes.

  Q168  Mark Hunter: Moving on to a question which you rightly anticipated a few moments ago, can you tell us a little bit more about the fiscal incentives that you would like to see imposed for microgeneration?

  Mr Sowden: One of the clauses that was in the first draft of the Climate Change and Sustainable Energy Bill was a requirement for a fiscal strategy to be drawn up covering both energy efficiency and microgeneration, and I do think it is important to take those two together. This is not so much about individual financial incentives; it is more about addressing whether there are fiscal imbalances in the system. I know you took evidence last week from Sussex University which expanded on this theme, but, for example, we have an energy system where corporations make large capital investments, or the public sector makes capital investments, in power generating facility. If we are going to start to recapitalise the energy industry in part on the other side of the meter then the fact that corporations can write those investments down against tax and individuals have to fund that capital from post-tax income creates an imbalance and that is the sort of imbalance that, if we are serious about microgeneration playing a major role in energy policy into the future, the Treasury needs to take a look at. There are a number of other specific examples. We have had some recent changes. All microgeneration technologies now qualify for a 5% VAT rating. We do not regard that as a financial incentive per se. We regard that as levelling the playing field between energy efficiency/microgeneration on the one hand, which previously had a VAT rate of 17.5%, and the sales of energy on the other, which previously attracted and still does attract a rate of 5%, so that is more about removing a strong disincentive than providing a strong financial incentive. Just to give you a comprehensive answer, in a couple of other areas it is not only fiscal policy in the Treasury sense of the word but there are some perversities in the way that business rates are operating. We have had examples where a business has installed some small-scale renewable technology energy solution and then found that it has had a rating reassessment and all of the benefit of installing that technology has been wiped out by the increase in business rates. There are, I believe, examples in the household sector where, because the value of the property has increased as a result of the customer installing microgeneration measures, it has gone into the next council tax band and the increase in council tax has wiped out all of the benefit. Those are the kinds of areas which we think need looking at in the round, in a proper strategic review of how the fiscal system operates for the micropower sector.

  Q169  Mark Hunter: What about stamp duty rebates?

  Mr Sowden: Stamp duty rebates is another one I forgot to mention but it is in our evidence. Stamp duty catches people at a time in their lives when they tend to do things to their property anyway. The first thing many people do is fit a new kitchen or refurbish the bathroom. They make improvements when they move house, so stamp duty catches that natural discontinuity and provides a valuable incentive at that moment in a customer's life.

  Q170  Mark Hunter: I guess you would accept that without these kinds of incentives it is going to be something of an uphill struggle for the microgeneration schemes that you would like to see taking hold because most people are motivated by what is in it for them. Would you accept that this is absolutely key to the whole issue of providing proper incentives?

  Mr Sowden: Indeed I do, and I think the messages that it sends to consumers are just as important as the actual quantities of money. There was a recent pilot which British Gas ran in Braintree where it was offering customers the same amount of money to subsidise cavity wall insulation through its own direct branding and then it tried a combination of its branding and a £50 council tax rebate. There was no new money overall. There was exactly the same discount and of course take-up shot up because the perception from customers, even though British Gas was funding that discount on council tax, was that it was a reduction in tax. Therefore, because it came through the local authority, because it was branded by the local authority and because nobody likes paying council tax, it was much more effective as a policy instrument.

  Q171  Mark Hunter: Given that you seem to have pretty comprehensively accepted the case for the importance of incentives, how do you square this with what I understand to be your view to see a level playing field amongst all energy generators?

  Mr Sowden: I hope I have answered that as I have gone through. When it comes to access to Renewables Obligation Certificates (ROCs), we are talking about levelling the playing field in terms of transaction costs. When we are talking about fiscal equity, particularly writing down allowances, we are talking about levelling the playing field between corporations on the one hand and individuals on the other. When we are looking at stamp duty rebates, we might be looking at direct financial incentives or subsidy, if you like to call it that, but there is a good case for some boost to get the industry moving. As long as that is transitional and something that is there on a temporary basis to help us kick start the mass market, I think it is well justified.

  Q172  Mark Hunter: Do you think the structure of government, given that DEFRA and the DTI both have a policy interest in sustainable energy, undermines progress on microgeneration?

  Mr Sowden: That is always a difficult question to answer. It has been the case with the development of the microgeneration strategy that the one middle ranking civil servant is proving to be an extremely effective civil servant and did a very good job of pulling all those different strands of government together but the ability to join up government is one that should be institutionalised and not reliant on the motivation of one civil servant, quite frankly. We need to look at more effective ways of drawing all these policy strands together. The Microgeneration Strategy does a good job of that but if we did not have a very enthusiastic civil servant at the centre of that, I question whether it would be quite the document that it is.

  Q173  Mark Hunter: The point is not so much the lack of resource but the fact that it is the two departments and that is the crux of my question. Given that DEFRA and the DTI have a policy interest, do you see that as being a drag factor in that regard? Would it be simpler if it were just one of them that was responsible for progressing this agenda?

  Mr Sowden: I am sure it would be simpler and I am deliberately sitting on the fence here.

  Q174  Mark Hunter: I noticed.

  Mr Sowden: That is because we do not have a strong view about those institutional arrangements.

  Q175  Chairman: Presumably, if there is one civil servant in the DTI, she is there doing her work. There is no civil servant in DEFRA who will take an interest.

  Mr Sowden: They have a responsibility for individual pockets of policy but as a very small proportion of their overall job portfolio.

  Q176  Mark Hunter: Is there any specific policy tool that you would use or like to see used to encourage renewable heat?

  Mr Sowden: Neil chairs our policy development group on renewable heat. We have quite a well formulated policy proposal on this. The important thing to stress at the start is that the microgeneration of the household sector in particular works rather differently to other sectors in that customers respond much better to, "I will have £300 off the upfront price of the installation now" rather than some vague promise that it might be £10 or £40 per year into the future. There are proponents of that latter revenue based scheme who support renewable heat. We think the two sit quite comfortably together. We have been working very closely with the Renewable Energy Association who you took evidence from last week in order to make sure that the proposals they are developing for larger scale applications and the proposals that we are developing for the household sector sit together comfortably. What we believe is that there is already a well designed, effective policy mechanism with a good track record on the Energy Efficiency Commitment. It has been proven to work. We have seen the mass market transition of A-rated white goods through that scheme: fridges, freezers, washing machines and so on. We have seen those come into the mass market and we have established delivery chains that understand how that instrument works. We have a proposal which we are about to submit to government both in our response to the Energy Efficiency Commitment consultation which goes in today and as a response to a wider invitation that we had from the DTI to respond on this issue, which is flagged up in the Energy Review. We do have some concrete proposals which we are in discussion with Government about right now.

  Mr Schofield: I welcome the fact that renewable heat got a name check in this Committee because it has been a frustration that it does seem to be overlooked. It is so much more the norm in the domestic property. Heat and hot water are what people need. Three quarters of energy is dedicated to those disciplines. There is not currently a government strategy on renewable heat so it is very much lacking at the moment.

  Q177  Chairman: What can we do to help ensure that those who are least able to afford renewable technologies can benefit from them? You, Mr Schofield, said in your answers that you can effectively run a ground source heat pump for the cost of the fuel allowance meaning there will be no energy bill for the individual concerned, but the up front capital costs are huge. Also, what can we do to make sure that those who are not necessarily environmentally conscious but want to derive some of the financial benefits are helped as well? What, in summary, can we do?

  Mr Schofield: The starting point is the technology that we are personally involved in. The route to that market is key. It is engaging the industry. Someone has to fit all these technologies. They are not DIY technologies. You need to call on a professional to install whatever it may be. It is that point of engagement with the householder that can be the turning point. Energy efficiency, as we all know, is not very sexy. People are not particularly interested in it, but what we have seen in recent months is a phenomenal awareness of energy costs. I remember, when I used to come down here a couple of years ago, getting a cab and being asked, "Where are you going?" "Westminster". "What is happening on energy efficiency? I spend more on my daughter's telephone bill for her mobile phone than I do on gas or electricity." There just was no interest. That has changed. We undoubtedly have come to a tipping point where people are very interested in the cost of energy. It is now a turning point where we can engage people, all people, not just the middle classes who want to put a wind turbine up to make a statement. People want to look at the technologies that can save them money. There is this issue of payback and I accept that. I think the industry has more to do to prove the case. We are trying to do that ourselves. The route to market is key for us and we have proved that through our installing network, encouraging its promotion at that point when we engage with the customer. We very much welcome that the B&Qs and the Currys of this world promote it. The uptake has been very impressive in those organisations in recent weeks. We are starting but there is obviously more to do. It needs us all to engage. My boss, if he was here, would ask people to put their hand up if they had a solar panel or a wind turbine in their own house. We all have to start somewhere.

  Mr Sowden: There are three things we need. One, we need to reduce prices in this industry and engender mass market appeal. As part of that we can only do that if we have reliable products that are easy to use. In that sense, one thing we have not had the opportunity to talk about is the need for industry standards. As we are moving into the mass market it is very important that we do not let cowboys in, especially when we are talking about putting moving part objects such as wind turbines on people's roofs. It is very important that we have high standards of product installation from a health and safety point of view but also from a performance point of view as well. We also need to remove the remaining regulatory barriers and that means implementing the Microgeneration Strategy properly. Where it is appropriate, there is a good case still for pump-priming but we need to design that in a way that gets the industry as quickly as possible to become self-sustaining.

  Chairman: Thank you very much. We wish you every success in your endeavours. We are very grateful to you for your time and trouble.


 
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