What are the creative industries?
32. The term "creative industries"
includes a diverse range of businesses in sectors that are commonly
thought of as being quite distinct from each other. According
to the definition established by the DCMS, the creative industries
include the following sectors: advertising; architecture; the
art and antiques market; crafts; design; designer fashion; film
and video; interactive leisure software (such as computer games);
music; the performing arts; publishing; software and computer
services; and television and radio. The DCMS definition suggests
that businesses in these sectors share a common foundation: they
rely on individual creativity and imagination allied with skill
and talent, and produce wealth and jobs through the generation
and exploitation of new intellectual property and content. This
definition has been useful in reinforcing the importance of these
sectors for policymakers and others, especially their economic
importance, and in challenging the traditional forms of policy
intervention in support of arts and culture (typically, through
subsidies and grants).
33. NESTA aims to transform the UK's capacity
for innovation. Our work in the creative industries has included:
Developing creative entrepreneurs
34. The Creative Pioneer programme has developed
a new model for identifying talent and providing the business
coaching and financing needed to help new creative businesses
off the drawing board. Elements of the programme are now being
used as a model for entrepreneurship in higher education.
35. IdeaSmarter is a major three-year partnership
project that will be led by NESTA in Scotland. It will stimulate
enterprise and help to build the skills of up to 300 budding entrepreneurs
working across science, technology and the arts. The project builds
on three existing pilot projects: the Creative Pioneer programme
Academies; Insight Out (the undergraduate programme piloted with
Glasgow School of Art); and Ideasmart (early stage support for
36. Other business development initiatives
include small/medium/large, which helps to fast-track business
in the Creative Industries, and Pocket Shorts, which offers production
funding, a film industry mentor and distribution support to new
filmmakers experimenting with mobile technologies.
37. NESTA is also leading the way in the
supply of seed funding for early-stage ventures. We combine risk
capital with access to specialist mentors, other potential investors
and a wide range of sector networks.
Promoting and supporting discussion
38. NESTA has published two reports on investing
in creative businesses (2003, 2005) and used them as a basis for
discussion between practitioners and policymakers across the UK.
We will do the same with this new report. Research on the role
of higher education in encouraging entrepreneurship, undertaken
with the Higher Education Academy, will be published later in
39. NESTA is helping to create networking
opportunities between creative entrepreneurs, investors, sector
specialists and business support agencies. We developed the Creative
Entrepreneurs Club in Scotland with The Lighthouse, Scottish Enterprise
and the Scottish Executive, and others have since been launched
in the West Midlands, Northern Ireland and Wales.
40. NESTA co-chairs a Parliamentary forum
on the creative industries, bringing together leading practitioners
with politicians to discuss policy issues affecting the sectors.