20 Nov 2007 : Column 794Wcontinued
20 Nov 2007 : Column 795W
Departmental Publicity
Mr. Laws:
To ask the Secretary of State for Children, Schools and Families how much his Department and its predecessor spent on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio, (c) print media and (d) other matters. [163197]
Kevin Brennan:
Promotional campaigns, including those using advertising, are funded from the Department's central advertising and publicity budget and from individual programme budgets held by policy directorates.
Spend from the advertising and publicity budget since 1997 is set out in the table. In addition to funding promotional campaigns, this budget also covers a wide range of other publicity activity (including magazine production and infrastructure costs such as mailing and storage of departmental publications). It is not possible to separately identify the campaign activity, except at disproportionate cost.
£000 |
1997-98
|
10,879
|
1998-99
|
13,426
|
2000-01
|
14,595
|
2001-02
|
11,688
|
2002-03
|
14,091
|
2003-04
|
16,943
|
2004-05
|
12,489
|
2005-06
|
9,391
|
2006-07
|
10,686
|
2007-08
|
(1)5,713
|
(1) To 31 October 2007
|
The spend on promotional campaigns from individual policy directorate programmes cannot be separately identified, except at disproportionate cost. However, it is possible to separate the Department's spend on advertising, as this is centrally placed through the Central Office of Information. However, these figures will include advertising spend from within the advertising and publicity budget totals given in the table.
The Department's advertising spend since 1997 is set out in the table, with a breakdown of individual campaign totals (where known) since 2000-1 and a breakdown of media spend against individual campaigns since 2004-5. It is not possible, without disproportionate cost, to provide earlier breakdown of costs or further details of campaign costs.
| £000 | Campaign | £000 |
1997-98
|
9,992
|
|
|
1998-99
|
15,673
|
|
|
1999-00
|
11,900
|
|
|
2000-01
|
29,110
|
Don't Quit Now
|
2,700
|
|
|
New Deal 50 plus
|
2,400
|
|
|
ICT employability
|
2,011
|
|
|
Childcare recruitment
|
1,821
|
|
|
Promotion of parents' magazine
|
1,484
|
20 Nov 2007 : Column 796W
|
|
Disability discrimination
|
1,242
|
|
|
Fast track teaching
|
1,056
|
|
|
Modern Apprenticeships
|
856
|
|
|
Individual Learning Accounts
|
612
|
2001-02
|
17,665
|
Adult basic skills
|
5,096
|
|
|
Childcare recruitment
|
2,504
|
|
|
Science Year
|
1,803
|
|
|
Excellence Challenge
|
1,750
|
|
|
Modern Apprenticeships
|
1,670
|
|
|
Foundation Degrees
|
1,325
|
|
|
Fast track teaching
|
1,250
|
|
|
Millennium Volunteers
|
848
|
|
|
Promotion of
|
770
|
|
|
parents' magazine
| |
|
|
New Deal 25 plus
|
633
|
2002-03
|
13,790
|
Adult basic skills
|
5,478
|
|
|
Childcare recruitment
|
2,741
|
|
|
Aim higher
|
2,650
|
|
|
Connexions
|
1,320
|
|
|
Student finance
|
655
|
|
|
Foundation Degrees
|
549
|
2003-04
|
20,170
|
Adult basic skills
|
6,673
|
|
|
Aim higher
|
4,190
|
|
|
Connexions
|
2,608
|
|
|
Childcare recruitment
|
2,987
|
|
|
Foundation Degrees
|
2,814
|
| £000 |
| Television | Radio | Print | Other | Total |
2004-05
| | | | |
11,088
|
Educational Maintenance Allowance (EMA)
|
1,241
|
768
|
1,544
|
|
3,553
|
Sure Start Month
|
|
|
127
|
|
127
|
Adult basic skills
|
2,941
|
726
|
580
|
|
4,247
|
Teenage pregnancy
|
|
961
|
19
|
|
980
|
Student finance
|
|
684
|
183
|
|
867
|
Fast track teaching
|
|
|
69
|
|
69
|
Foundation Degrees
|
|
483
|
|
|
483
|
Childcare recruitment
|
|
|
281
|
|
281
|
Promotion of Need 2 Know website
|
|
275
|
|
|
275
|
Promotion of Parents' Centre website
|
|
|
172
|
|
172
|
20 Nov 2007 : Column 797W
DFES classified / recruitment
|
|
|
31
|
|
31
|
| | | | | |
2005-06
| | | | |
7,939
|
EMA
|
786
|
305
|
171
|
|
1,261
|
Teenage pregnancy
|
400
|
538
|
143
|
|
1,081
|
Childcare recruitment
|
|
302
|
289
|
|
591
|
Adult basic skills
|
1,238
|
207
|
126
|
|
1,570
|
Student finance
|
1,400
|
460
|
196
|
|
2,057
|
Need 2 Know
|
|
54
|
|
|
54
|
Parent's Centre
|
|
|
143
|
|
143
|
Foundation Degrees
|
|
221
|
413
|
|
634
|
Fast track teaching
|
|
|
18
|
|
18
|
DirectGov parenting franchise
|
|
147
|
293
|
|
440
|
DirectGov education and learning franchise
|
|
|
85
|
|
85
|
Sure Start
|
|
|
3
|
|
3
|
Every child matters
|
|
|
2
|
|
2
|
| | | | | |
2006-07
| | | | |
6,265
|
Adult basic skills
|
1,491
|
244
|
|
70
|
1,805
|
Student finance
|
1,753
|
626
|
97
| |
2,476
|
Teenage pregnancy
|
558
|
653
|
59
|
264
|
1,534
|
Childcare recruitment
|
|
|
166
|
239
|
405
|
Children and young people's workforce
|
|
|
|
45
|
45
|
2007-08
| | | | |
(1)2,589
|
Diplomas
|
|
940
|
250
|
|
1,190
|
Teenage pregnancy
|
361
|
315
|
40
|
268
|
984
|
Childcare
|
|
|
86
|
|
86
|
Cyberbullying
|
|
|
|
88
|
88
|
Connexions
|
|
|
|
241
|
241
|
(1) This is the commitment to 14.11.07. Additionally, £1.861 million has been spent on the student finance campaign which is now led by the Department for Innovation, Universities and Skills.
|