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20 Nov 2007 : Column 794W—continued

20 Nov 2007 : Column 795W

Departmental Publicity

Mr. Laws: To ask the Secretary of State for Children, Schools and Families how much his Department and its predecessor spent on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio, (c) print media and (d) other matters. [163197]

Kevin Brennan: Promotional campaigns, including those using advertising, are funded from the Department's central advertising and publicity budget and from individual programme budgets held by policy directorates.

Spend from the advertising and publicity budget since 1997 is set out in the table. In addition to funding promotional campaigns, this budget also covers a wide range of other publicity activity (including magazine production and infrastructure costs such as mailing and storage of departmental publications). It is not possible to separately identify the campaign activity, except at disproportionate cost.

£000
1997-98	10,879
1998-99	13,426
2000-01	14,595
2001-02	11,688
2002-03	14,091
2003-04	16,943
2004-05	12,489
2005-06	9,391
2006-07	10,686
2007-08	(1)5,713
(1) To 31 October 2007

The spend on promotional campaigns from individual policy directorate programmes cannot be separately identified, except at disproportionate cost. However, it is possible to separate the Department's spend on advertising, as this is centrally placed through the Central Office of Information. However, these figures will include advertising spend from within the advertising and publicity budget totals given in the table.

The Department's advertising spend since 1997 is set out in the table, with a breakdown of individual campaign totals (where known) since 2000-1 and a breakdown of media spend against individual campaigns since 2004-5. It is not possible, without disproportionate cost, to provide earlier breakdown of costs or further details of campaign costs.

20 Nov 2007 : Column 796W

	£000	Campaign	£000
1997-98	9,992	—	—
1998-99	15,673	—	—
1999-00	11,900	—	—
2000-01	29,110	Don't Quit Now	2,700
	—	New Deal 50 plus	2,400
	—	ICT employability	2,011
	—	Childcare recruitment	1,821
	—	Promotion of parents' magazine	1,484
	—	Disability discrimination	1,242
	—	Fast track teaching	1,056
	—	Modern Apprenticeships	856
	—	Individual Learning Accounts	612
2001-02	17,665	Adult basic skills	5,096
	—	Childcare recruitment	2,504
	—	Science Year	1,803
	—	Excellence Challenge	1,750
	—	Modern Apprenticeships	1,670
	—	Foundation Degrees	1,325
	—	Fast track teaching	1,250
	—	Millennium Volunteers	848
	—	Promotion of	770
	—	parents' magazine
	—	New Deal 25 plus	633
2002-03	13,790	Adult basic skills	5,478
	—	Childcare recruitment	2,741
	—	Aim higher	2,650
	—	Connexions	1,320
	—	Student finance	655
	—	Foundation Degrees	549
2003-04	20,170	Adult basic skills	6,673
	—	Aim higher	4,190
	—	Connexions	2,608
	—	Childcare recruitment	2,987
	—	Foundation Degrees	2,814

20 Nov 2007 : Column 797W

	£000
	Television	Radio	Print	Other	Total
2004-05					11,088
Educational Maintenance Allowance (EMA)	1,241	768	1,544	—	3,553
Sure Start Month	—	—	127	—	127
Adult basic skills	2,941	726	580	—	4,247
Teenage pregnancy	—	961	19	—	980
Student finance	—	684	183	—	867
Fast track teaching	—	—	69	—	69
Foundation Degrees	—	483	—	—	483
Childcare recruitment	—	—	281	—	281
Promotion of Need 2 Know website	—	275	—	—	275
Promotion of Parents' Centre website	—	—	172	—	172
DFES classified / recruitment	—	—	31	—	31
2005-06					7,939
EMA	786	305	171	—	1,261
Teenage pregnancy	400	538	143	—	1,081
Childcare recruitment	—	302	289	—	591
Adult basic skills	1,238	207	126	—	1,570
Student finance	1,400	460	196	—	2,057
Need 2 Know	—	54	—	—	54
Parent's Centre	—	—	143	—	143
Foundation Degrees	—	221	413	—	634
Fast track teaching	—	—	18	—	18
DirectGov parenting franchise	—	147	293	—	440
DirectGov education and learning franchise	—	—	85	—	85
Sure Start	—	—	3	—	3
Every child matters	—	—	2	—	2
2006-07					6,265
Adult basic skills	1,491	244	—	70	1,805
Student finance	1,753	626	97		2,476
Teenage pregnancy	558	653	59	264	1,534
Childcare recruitment	—	—	166	239	405
Children and young people's workforce	—	—	—	45	45
2007-08					(1)2,589
Diplomas	—	940	250	—	1,190
Teenage pregnancy	361	315	40	268	984
Childcare	—	—	86	—	86
Cyberbullying	—	—	—	88	88
Connexions	—	—	—	241	241
(1) This is the commitment to 14.11.07. Additionally, £1.861 million has been spent on the student finance campaign which is now led by the Department for Innovation, Universities and Skills.

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