20 Nov 2007 : Column 797W—continued
Dr. Cable:
To ask the Secretary of State for Children, Schools and Families how much his Department and its predecessor spent on advertising and promotional campaigns in each year since 1997; and how much was spent on (a) television, (b) radio, (c) print media and (d) other costs in each campaign; and if he will make a statement. [164170]
Kevin Brennan:
Promotional campaigns, including those using advertising, are funded from the Department's central Advertising and Publicity Budget and from individual programme budgets held by policy directorates.
20 Nov 2007 : Column 798W
Spend from the Advertising and Publicity Budget since 1997 is set out as follows . In addition to funding promotional campaigns, this budget also covers a wide range of other publicity activity (including magazine production and infrastructure costs such as mailing and storage of departmental publications). It is not possible to separately identify the campaign activity, except at disproportionate cost.
| | £000 |
|
1997-98
|
10,879
|
|
1998-99
|
13,426
|
|
2000-01
|
14,595
|
|
2001-02
|
11,688
|
|
2002-03
|
14,091
|
|
2003-04
|
16,943
|
|
2004-05
|
12,489
|
|
2005-06
|
9,391
|
|
2006-07
|
10,686
|
|
2007-08 (to 31 October 2007)
|
5,713
|
The spend on promotional campaigns from individual policy directorate programmes cannot be separately identified, except at disproportionate cost. However, it is possible to separate the Department's spend on advertising, as this is centrally placed through the Central Office of Information. However, these figures will include advertising spend from within the Advertising and Publicity Budget totals given in the table.
The Department's advertising spend since 1997 is set out as follows, with a breakdown of individual campaign totals (where known) since 2000-01 and a breakdown of media spend against individual campaigns since 2004-05. It is not possible, without disproportionate cost, to provide earlier breakdown of costs or further details of campaign costs.
| | £000 | Campaign | £000 |
|
1997-98
|
9,992
| | |
| | | | |
|
1998-99
|
15,673
| | |
| | | | |
|
1999-2000
|
11,900
| | |
| | | | |
|
2000-01
|
29,110
|
Don't Quit Now
|
2,700
|
| | |
New Deal 50 plus
|
2,400
|
| | |
ICT employability
|
2,011
|
| | |
Childcare recruitment
|
1,821
|
| | |
Promotion of parents’ magazine
|
1,484
|
| | |
Disability discrimination
|
1,242
|
| | |
Fast track teaching
|
1,056
|
| | |
Modern Apprenticeships
|
856
|
| | |
Individual Learning Accounts
|
612
|
| | | | |
|
2001-02
|
17,665
|
Adult basic skills
|
5,096
|
| | |
Childcare recruitment
|
2,504
|
| | |
Science Year
|
1,803
|
| | |
Excellence Challenge
|
1,750
|
| | |
Modern Apprenticeships
|
1,670
|
20 Nov 2007 : Column 799W
| | |
Foundation Degrees
|
1,325
|
| | |
Fast track teaching
|
1,250
|
| | |
Millennium Volunteers
|
848
|
| | |
Promotion of parents' magazine
|
770
|
| | |
New Deal 25 plus
|
633
|
| | | | |
|
2002-03
|
13,790
|
Adult basic skills
|
5,478
|
| | |
Childcare recruitment
|
2,741
|
| | |
Aim higher
|
2,650
|
| | |
Connexions
|
1,320
|
| | |
Student finance
|
655
|
| | |
Foundation Degrees
|
549
|
| | | | |
|
2003-04
|
20,170
|
Adult basic skills
|
6,673
|
| | |
Aim higher
|
4,190
|
| | |
Connexions
|
2,608
|
| | |
Childcare recruitment
|
2,987
|
| | |
Foundation Degrees
|
2,814
|
| | Television | Radio | Print | Total |
|
2004-05
| | | |
11,088
|
|
Educational Maintenance Allowance (EMA)
|
1,241
|
768
|
1,544
|
3,553
|
|
Sure Start Month
|
—
|
—
|
127
|
127
|
|
Adult basic skills
|
2,941
|
726
|
580
|
4,247
|
|
Teenage pregnancy
|
—
|
961
|
19
|
980
|
|
Student finance
|
—
|
684
|
183
|
867
|
|
Fast track teaching
|
—
|
—
|
69
|
69
|
|
Foundation Degrees
|
—
|
483
|
—
|
483
|
|
Childcare recruitment
|
—
|
—
|
281
|
281
|
|
Promotion of Need 2 Know website
|
—
|
275
|
—
|
275
|
|
Promotion of Parents' Centre website
|
—
|
—
|
172
|
172
|
|
DfES classified/recruitment
|
—
|
—
|
31
|
31
|
| | | | | |
|
2005-06
| | | |
7,939
|
|
EMA
|
786
|
305
|
171
|
1,261
|
|
Teenage pregnancy
|
400
|
538
|
143
|
1,081
|
|
Childcare recruitment
|
—
|
302
|
289
|
591
|
|
Adult basic skills
|
1,238
|
207
|
126
|
1,570
|
|
Student finance
|
1,400
|
460
|
196
|
2,057
|
|
Need 2 Know
|
—
|
54
|
—
|
54
|
|
Parent's Centre
|
—
|
—
|
143
|
143
|
|
Foundation Degrees
|
—
|
221
|
413
|
634
|
|
Fast track teaching
|
—
|
—
|
18
|
18
|
|
DirectGov parenting franchise
|
—
|
147
|
293
|
440
|
|
DirectGov education and learning franchise
|
—
|
—
|
85
|
85
|
|
Sure Start
|
—
|
—
|
3
|
3
|
|
Every child matters
|
—
|
—
|
2
|
2
|
| | | | | |
|
2006-07
| | | |
6,265
|
|
Adult basic skills
|
1,491
|
244
|
—
|
1,805
|
|
Student finance
|
1,753
|
626
|
97
|
2,476
|
|
Teenage pregnancy
|
558
|
653
|
59
|
1,534
|
|
Childcare recruitment
|
—
|
—
|
166
|
405
|
20 Nov 2007 : Column 800W
|
Children and young people's workforce
|
—
|
—
|
—
|
45
|
| | | | | |
|
2007-08
| | | |
(1)2,589
|
|
Diplomas
|
—
|
940
|
250
|
1,190
|
|
Teenage pregnancy
|
361
|
315
|
40
|
984
|
|
Childcare
|
—
|
—
|
86
|
86
|
|
Cyberbullying
|
—
|
—
|
—
|
88
|
|
Connexions
|
—
|
—
|
—
|
241
|
(1) This is the commitment to 14 November 2007. Additionally, £1.861 million has been spent on the student finance campaign which is now led by the Department for Innovation, Universities and Skills.
|
