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22 Oct 2008 : Column 370W—continued

Directorate	Grade 6	Senior civil service	Special advisers	Unknown	Total
Chief Nursing Officer	8.8	11.0	0.0	1.0	86.0
Commercial	2.0	2.0	0.0	0.0	8.0
Commissioning and System Management	21.0	27.0	0.0	2.0	165.6
Communications	6.0	5.6	0.0	0.0	100.5
Equality and Human Rights	1.0	0.9	0.0	0.0	11.9
Finance and Operations	38.9	41.8	2.0	3.0	565.7
Health Improvement and Protection	26.4	27.0	0.0	4.0	221.6
Office of the Chief Medical Officer	1.0	2.0	0.0	0.0	14.8
Office of the NHS Chief Executive	1.0	3.0	0.0	2.0	14.0
NHS Finance, Performance and Operations	17.7	18.8	0.0	0.0	194.7
NHS Medical	19.5	18.9	0.0	0.4	179.4
Policy and Strategy	22.8	26.8	0.0	1.0	133.0
Regional Public Health Groups	8.5	22.9	0.0	10.0	132.0
Research and Development	6.8	10.0	0.0	0.0	52.7
Social Care, Local Government and Care Partnerships	20.3	18.7	0.0	3.0	144.6
Workforce	17.9	14.0	0.0	1.0	145.5
Other	1.8	6.9	0.0	21.0	37.4
Grand total	221.3	257.4	2.0	48.4	2,207.3

Departmental Marketing

Mike Penning: To ask the Secretary of State for Health what his Department's total spending was on advertising and promotional campaigns in each year since 2006; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [226926]

Mr. Bradshaw: The following tables outline the specific costs relating to television, radio and print media for the complete financial years 2005-06 to 2007-08.

Breakdown of campaign expenditure 2005-06
£ million
	TV	Radio	Print media
Department of Health Directories Advertising	0	0	0.07
DH Classified Advertising	0	0	0.05
Tobacco Education—Secondhand Smoke	5.29	1.65	0.67
Tobacco Education—Cessation	6.11	0.97	0.74
Tobacco Education—Support	0.55	0	0.85
E111 /EHIC Awareness	0	0	0.91
Flu Immunisation	0.78	0.24	0.60
NHS Classified/Recruitment advertising	0	0	0.13
NHS Careers Recruitment	0	0	0.22
Get the Right Treatment	0	0.24	0.24
Social Work	0	0.39	0.20
Social Care	1.09	0.37	0.36
Antibiotics Campaign	0	0	0.37
Drugs—Frank	0	0.18	0

Breakdown of campaign expenditure 2006-07
£ million
	TV	Radio	Print media
DH Directory Advertising	0	0	0.06
DH Classified Advertising	0	0	0.07
Tobacco Education—Motivation and Support	4.56	1.5	1.6
Tobacco Education—Secondhand Smoke	2.03	0.40	0.58
Flu Immunisation	0.56	0.04	0.47
Social Work	0	0.49	0.23
Social Care	0.80	0.27	0.52
Drugs - Frank	1.04	0.40	0
Sexual Health/Teenage Pregnancy	1.2	0.36	0.23
Child Immunisation	1.2	0.31	0.21
Hepatitis C	0	0.43	0.09
Tobacco—Smokefree	0	0	0.24
Health and Social Care Awards	0	0	0.04
Healthy Start	0	0	0.01
NHS Careers Graduate Recruitment	0	0	0.05

22 Oct 2008 : Column 371W

Breakdown of campaign expenditure 2007-08
£ million
	TV	Radio	Print Media
DH Directory Advertising	0	0	0.06
DH Classified Advertising	0	0	0.07
Tobacco Cessation (Support)	6.7	1.88	0.09
Tobacco—Smokefree	1.56	0.60	0.60
Flu Immunisation	0.56	0.04	0.31
Social Care	1.09	0,31	0.82
Drugs—Frank	1.04	0.40	0
Sexual Health	1.1	0.54	0.36
Hepatitis C	0	0.71	0.56
NHS Careers Graduate Recruitment	0	0	0.05
NHS Injury Benefits Scheme	0	0	0.40
Antibiotics	0	0	0.39
Respiratory and Hand Hygiene	0	0	0.03
Alcohol Harm	0	0.31	0

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