Memorandum submitted by E.ON UK plc
INQUIRY INTO STRUCTURE OF UK ENERGY MARKET
SUMMARY
Whether you look at the intense competition
on price, the high amount of innovation to win customers, competition
in service, the significant changes in market shares or the substantial
level of switching, all indicators point to Great Britain having
a highly competitive domestic energy market. This has been confirmed
in independent analysis carried out for BERR and by Ofgem.
A market of six larger players, with
a number of smaller niche competitors, is consistent with a high
level of competitionas is evident from the indicators already
discussed.
Competition benefits all classes
of customers, through the close linkage between prices in different
customer groups. It is true that switching levels have been lower
for pensioners and, historically, prepayment meter (PPM) customers,
but this is something that the industry is addressing and where,
we believe, improvements are already being seen.
The wholesale markets for gas and
electricity are both competitive, with high levels of liquidity
in gas and increasing levels of liquidity in electricity. Both
markets are being affected by soaring oil and coal prices, some
83% and 63% higher in March 2008 than a year previously.
The market for electricity generation
is relatively unconcentrated, having seen significant entry since
privatisation of the industry some 17 years ago. It faces real
challenges going forward, with a need for substantial investment
to replace closing capacity.
There has been relatively little
consolidation in the domestic retail electricity and gas markets
since E.ON's acquisition of TXU in 2002. There has been no significant
change in the concentration of the domestic power market over
the last three years and it remains relatively disaggregated.
Suppliers in the domestic energy
market manage the risk of wholesale price changes for their customersunlike
in other volatile markets such as petrol retailing. Changes in
input costs can be significant and, whilst a supplier seeks to
hedge itself against these changes and shield its customers, it
is impossible to manage them completely or always get it right.
This leads both to price changes for customers and profit variations
for suppliers, who are punished by the market when their competitors
manage the risk of hedging better than they do.
The competitiveness of the GB retail
market means that, if suppliers put up their prices in response
to an increase in input costs, they risk losing customers as a
result.
Suppliers in the market tend to be
vertically integrated to manage risk. However, they trade extensively
in the market, both reflecting their "make/buy" trade-off
decision and to manage differences between their production and
demand. Liquidity is increasing.
The continental gas market (and oil
prices) are having an increasing effect on the UK gas market (and
consequently, the electricity market) as our domestic production
reduces, we become more dependent on imports and more pipeline
import capacity is built. The effect of the continental European
market is likely to increase in both gas and electricity.
Ofgem has wide-ranging regulatory
and competition law powers, which it does not hesitate to use.
We believe that it is right that Ofgem remains independent of
Government, with a principal statutory duty of protecting present
and future consumers.
E.ON, in common with other suppliers
in the market, has put in place social tariffs and assistance
programmes to help poor and vulnerable customers, with our own
measures being predominantly focused on the elderly.
We believe that the most effective
mitigation for poor and vulnerable customers, both in size of
potential saving and in sustainability, is improved energy efficiency.
Rising wholesale prices, to cover
increases in primary fuel costs, environmental measures and large
investment programmes, will inevitably feed into retail prices.
It is not practicable for suppliers to protect fuel poor customers
from these rises, except in very specific circumstances, and then
only temporarily.
Given that very substantial funds
are already being committed to this area, both by Government and
by suppliers, it is essential that further steps are well-targeted
on the most vulnerable customers, seek to make the most effective
use of resources, and that the Government has clearly defined
the goals it wants to meet.
INTRODUCTION
1.1 The UK has the most competitive energy
market in the EU and G7 countries. That was the finding of research
carried out by an independent firm of economists and presented
by the Secretary of State for Business, John Hutton, at the end
of January 2008.[229]
This also reflected the views expressed by Ofgem in January this
year.[230]
As recently as 15 January 2008, Ofgem looked at household energy
prices in Britain and demonstrated that Britain's electricity
bills were "still competitive" compared with most other
European countries and that its gas bills were "among the
cheapest in Europe".[231]
1.2 Equally, as we describe below, the wholesale
markets in the UK are highly competitive, with low levels of market
concentration[232]
and growing levels of liquidity.
1.3 The Select Committee asked us to respond
to seven specific questionswe deal with these below.
1. Whether the current market structure encourages
effective competition in the retail markets for gas and electricity
1.4 There are three retail market segments,
domestic, small and medium-sized enterprises and corporates, each
of which is highly competitive. In this submission we have focused
on the nature of competition in the domestic market since we believe
that will be of most interest to the Committee, but would be willing
also to discuss competition in the other market segments if that
would be helpful.
The nature of the domestic retail marketvigorous
competition
1.5 The GB energy market shows all the characteristics
that would be expected of a competitive energy market. Therefore,
as considered by Ofgem in its last published review of the GB
domestic energy retail market in July 2007 (the "July 2007
Review"), the market demonstrates competition on price, innovation
to win customers, competition in service, substantial changes
in market shares and significant levels of switching.
Competition on price
1.6 The analysis that Ofgem carried out,
over four years up to July 2007, showed "vigorous competition"
on price by energy suppliers.[233]
The scale of price competition can be seen by considering the
potential savings available to customers who switch from one dual
fuel supplier to another (larger savings still are available for
the 25%[234]
of customers who have never switched): see Figure 1 below.
Figure 1 PRICE
SPREAD ACROSS REGIONS AT 1 APRIL 2008

Source: E.ON UK
1.7 Ofgem's own analysis, in the July 2007
Review, showed that all energy customers "regardless of payment
method, have been able to make significant savings".[235]
Innovation to win customers
1.8 Companies have to be innovative to win
customers. This means new products, fresh ideas and novel propositions.
These include online products, fixed tariff products, capped tariff
products, green energy and different types of offerings for poor
and vulnerable customers.
1.9 For example looking at E.ON UK, just
since January 2007, we have:
increased our field sales force more
than four-fold. This increase in field sales activity is particularly
important in ensuring that customers have easy access to the competitive
market.[236]
Although 65% of households now have internet access[237]
(and 31% of low income households), field sales still account
for around 50% of sales. Face to face contact is also increasingly
important to securing customer interest in energy efficiency measures.
These can deliver significantly larger savings than just switching
supplier;
made over 1000 price changes (this
includes individual adjustments made within two major changesa
reduction in March 2007 and an increase in February 2008,[238]
but around 10% are through the year as we change our competitive
position and regularly review products);
introduced new versions of our Guarantee[239]
and capped price products, which seek to overcome customer concerns
that price savings will not last;
continually varied our on-line products,
against the background challenge of fierce competition leading
to unsustainable margins and low customer loyalty;
launched new central heating and
green energy products;
reduced the higher charges to customers
on independent gas transporter (IGT) networks and gas prepayment
meters; and
invested £15 million in improving
prepayment meter technology through the fitting of key meters.[240]
Competition in service
1.10 We have strived to improve our customer
service. Between January 2005 and January 2007, we rose from number
6 in the energywatch ranking of supplier complaints to number
2. Since then, we have reduced our complaint levels by a further
25% but slipped to number 3 in the energywatch complaints table[241]
as our competitors have improved their customer servicethe
bar is continually being raised. Over the past four years, the
July 2007 Ofgem Review states that the number of complaints for
five out of the six largest energy suppliers has fallen.
Substantial changes in market shares
1.11 As Ofgem puts it, "customers have
punished firms offering high prices and poor service by switching
supplier":[242]
the largest supplier in the market,
British Gas, has lost millions of customers through its premium
pricing policy and service problems, and seen its market share
in gas fall from 67% to 48% between 2001 and 2008, whilst its
electricity share grew from 18 to 23% and then fell back to 22%.[243]
In 2007 it announced its intention to improve its performance,
change its pricing policy and regain market share,[244]
evidenced by two price cuts in 2007 and huge investment in IT
systems;
Scottish & Southern has consistently
priced and sold aggressively, leading to substantial growth in
customer numbers. In electricity, it has grown from 13% of the
market to 18% of the market over seven years, predominantly through
organic growth. In gas, it has grown from 5% to 14% of the market;[245]
both EdF and Scottish Power, with
huge resources from European parents and a variety of strategies
including strong doorstep sales activity, high profile sponsorship
and partnerships with leading brands, have grown their market
shares over the last seven years;[246]
RWE has seen its market share in
domestic electricity fall, from 18% to 15%, whilst its gas share
has grown a little, from 9 to 11%[247];
and
E.ON itself, whilst growing from
8 to 18% of electricity accounts, and 4 to 12% of gas accounts,
has also seen its market share eroded as a result of fierce competition.[248]
Switching
1.12 Domestic customer switching levels
in the GB domestic energy market have continued to increase: some
3.4 million electricity customers and 2.6 million gas customers
switched supplier in the first eight months of 2007. These figures
showed an increase on the same point in the previous year, despite
2006 being a year of historically high switching because of the
level of prices.[249]
1.13 Ofgem commented in the July 2007 Review
that switching does not "reveal the true extent of activity
in the market because it does not include customers who have stayed
with their supplier but switched to a fixed-price or online deal".
Such customers have clearly engaged with the competitive market
but would not appear from the figures. Switching rates in the
GB energy market are higher than in many other markets, as shown
in Figure 2 below.
Figure 2
COMPARISON OF SWITCHING ACROSS MARKETS

Source: Ofcom The Customer
Experience: Research Report 16 November 2006
Market structure and the measurement of competition
1.14 The structure of the retail market
is entirely consistent with a competitive market. In the domestic
market there are six larger suppliers and a number of niche suppliers.
As discussed, there have been quite large variations in market
shares amongst the bigger players in response to their different
market strategies (data for the smaller players is not available)
and high levels of switching. Moreover, the electricity market
is a relatively unconsolidated market by accepted measures of
market concentration.[250]
1.15 Evidence of market entry by smaller
players suggests that there are no substantial barriers to entry,
but the lack of long term success by many smaller suppliers and
the preference of well-known brands to work in partnership with
existing suppliers (for instance Tesco with E.ON) suggest that
profit levels are not viewed as sustainable at an attractive level.
However, some niche players have made a success with particular
products, notably green tariffs.
1.16 Competition benefits all customers,
including those who do not want to switch, despite available savings.
Non-switchers are protected by the close linkage between prices
in different customer groups. We, for instance, have fixed differentials
between quarterly credit and direct debit and single fuel and
dual fuel.[251]
1.17 However, concerns have been expressed
over two groups of customerselderly and prepayment meter
customerssince switching levels have historically been
slightly lower. We compare them below.
Table 1
COMPARISON OF PENSIONERS AND PREPAYMENT CUSTOMERS
| Pensioners
| Prepayment |
Customers | 8.1 million households
| 3.6 million electricity
2.3 million gas
|
Switching (to end 2006)[252]
| 35% | 33% electricity
26% gas
|
Product choice | Staywarm
Age Concern
All other products
| Standard PPM |
Barriers to switching | Brand preference for pre 1998 suppliers
| Concerns over change of supplier process (eg payment card)
15% repaying debt[253] (average length of restriction 15 months)
|
Sales channels | All. Some restrictions on doorstep (cold calling zones; supplier self-regulation, for very elderly)
PartnershipsAge Concern
| All, except internet |
Source: E.ON UK
| |
| |
|
1.18 We believe the lower switching rate for elderly
customers is a natural consequence of features of the competitive
market which will diminish in significance over time. In particular,
we expect suppliers to improve their ability to target customer
segments and develop appropriate propositions and partnerships.
1.19 We agree that, although switching is higher than
in a number of other non-energy markets, as shown in Figure 2
earlier, and the price premium is lower than in many other sectors,[254]
competition has yet to be fully effective for prepayment meter
customers. However, this situation is changing rapidly as market
solutions emerge:
the savings available to prepayment meter customers
are larger than in other parts of the residential market, as shown
in Figure 3 below;
Figure 3
PRICE SPREAD AT 1 APRIL 2008

Source: E.ON UK (note that the scale is double that shown
in Figure 1 for direct debit customers)
our experience is that switching rates are higher
now for prepayment meter customers than for other payment types,
reflecting the changes in sales activity (increased doorstep sales
forces and increased effectiveness in the use of house moves as
a sales opportunity);[255]
suppliers are investing in new metering technology
and in payment infrastructure, which will allow a much wider range
of prepayment meter propositions; and
suppliers are seeking to be more innovative in
the propositions offered to PPM customers. We, for instance, are
negotiating with switching sites to allow click-through switching
for PPM customers.
1.20 Suppliers' social programmes are also delivering
lower tariffs to some prepayment meter customers,[256]
but widespread reductions, based on lower costs, will require
implementation of smart meters.
1.21 We believe that these market developments will remove
stakeholder concerns over PPM pricing, but accept that the challenge
is for us and Ofgem to show that these steps will be effective.
2. Whether there is effective competition in the wholesale
markets for gas and electricity
2.1 The BERR competitiveness report referred to above
found that the UK had a highly liquid, transparent wholesale gas
market and a highly competitive increasingly liquid electricity
wholesale market.[257]
2.2 The gas and electricity markets are linked at the
wholesale level, given that gas is used to generate around 36%
of Britain's electricity. High world oil prices are also reflected
in gas prices because, outside Britain, the price of gas tends
to be linked to the price of oil and, as Britain is increasingly
having to import gas,[258]
this feeds through into gas prices in Britain and therefore also
into electricity wholesale prices. Electricity wholesale prices
are also affected by prices for coal, which is used to generate
around 37% of electricity. International coal and oil prices have
risen strongly. As at the end of March 2008, international coal
for prompt delivery to mainland Europe stood at 137 $/tonne whilst
crude oil stood at 105 $/barrel, an increase of 83% and 63% respectively
over prices a year earlier. Even allowing for the effect of the
appreciation of sterling against the US dollar, prices were 79%
and 59% percent higher than a year earlier.
Competition in the gas wholesale market
2.3 Competition in the wholesale gas market is well developed.
We do not have access to precise market share data but, based
on our counterparties, we believe there are around 60 active market
participants.[259]
Liquidity in the wholesale gas market is increasing significantly
(see Figure 4 below) with traded volumes accounting for around
10 times physical supply. The UK gas market is becoming increasingly
integrated with the continental gas market, as discussed under
question 5 below, and this trend will continue as UK gas production
declines.
Figure 4
WHOLESALE GAS MARKET LIQUIDITY

Source: E.ON UK
Competition in the electricity wholesale market
2.4 Competition in the wholesale power market is very
well developed. In terms of market structure, the wholesale power
market is quite disaggregated, with low levels of concentration.[260]
Since privatisation in 1991, when there were only three major
generating companies in England and Wales,[261]
there has been a very high degree of new entry, with twenty generators
with capacity above 200MW. The level of concentration has been
broadly unchanged over the last three years.
2.5 Wholesale market liquidity is a key measure of competitiveness.
Concerns had been expressed in the past about whether vertical
integration by companies had caused liquidity in the market to
fall but, when the EC Commission looked at this issue as part
of its Sector Inquiry into the Energy Industry between 2005 and
2007, it did not find vertical integration to be the cause.[262]
2.6 The Commission recognised in its Report on the Energy
Sector Inquiry that, within the electricity sector, even vertically
integrated companies continue to have incentives to trade on the
wholesale markets, in particular to optimise their generation
portfolios. The Commission comments that a vertically integrated
company that owns sufficient generation capacity to produce enough
electricity to cover all of its customers' requirements will benefit
from buying instead of producing electricity if the wholesale
market electricity price is lower than the short run marginal
cost of the last generation unit in the merit order of its own
generation capacity.[263]
This is commonly known as the "make/buy" decision.
2.7 Liquidity did reduce following the departure of Enron
and some other traders from the market in 2002-03, but is now
improving quite markedly (see Figure 5 below) and, based on the
number of counterparties we trade with, we believe there are about
50 active participants. Traded volumes now account for 3 times
physical generation.
Figure 5
WHOLESALE ELECTRICITY MARKET LIQUIDITY

Source: E.ON UK
2.8 Competitive pressures will increase further in future
if projected increases in interconnection with the continental
and Irish markets go ahead. A further factor is the emerging requirement
for substantial investment in new generating capacity.
2.9 The UK needs significant investment in new energy
infrastructure, sustained over the long term. Between now and
2020, the UK will close up to 22GW of generation capacity due
to the closure of life-expired nuclear, coal and oil plant. Between
now and 2030, the majority of today's coal and nuclear capacity
will be closed and the capacity gap could be up to 48GW, representing
up to 60% of current capacity, if replacements are not made.
2.10 The Government's recent announcement to target 33GW
of offshore wind capacity by 2020 would alone mean an investment
of around £50 billion. However, given the intermittent nature
of wind generation, only 11GW of this capacity could be deemed
effective. Figure 6 below illustrates that this gives rise to
a further investment requirement of up to 36GW of alternative
technologies over the period to 2030, in order to provide for
an adequate generation security margin.
2.11 By way of illustration, the level of investment
required in conventional technology to 2020 could be over £10
billion, assuming replacement of closing nuclear with new nuclear
(£3 billion), replacing closing coal with a mix of new gas
and new coal with CCS or carbon capture capability (£8 billion).
Continued investment is required after 2020 to replace further
closure of nuclear and coal capacity.
Figure 6
UK SUPPLY-DEMAND TO 2030

2.12 The closure of this capacity provides a significant
opportunity to reduce the carbon emissions from the UK's power
sector but, at the same time, it is important to maintain diversity
of sources of fuel for power generation, to help ensure secure
and affordable energy supply. Replacement and additional capacity
is needed in base, flexible mid-merit and peaking roles.
2.13 Given the replacement timescales, the default answer
is to build more gas generation but this could result in a system
that is 70% dependent on gas. This would leave UK energy supply
even more highly exposed than it is at present to the price and
availability of gas on international markets with unacceptable
consequences, in our view, for security of supply. In terms of
carbon reduction, whilst gas is less carbon intensive than traditional
coal, it remains a relatively high carbon fuel. Further reductions
would be possible by retrofitting CCS to gas plant but it is much
less commercially attractive to fit CCS to such plant, given the
lower carbon content of gas, and a much higher carbon price would
be required to render it economic.
2.14 We therefore believe that there is a role for new
nuclear, gas, coal (CCS ready) and renewable technologies to address
the supply gap whilst meeting energy policy goals:
new nuclear plant has a role in contributing economically
to the UK's CO2 reduction targets and, in an era of high fossil
fuel prices, to a diverse and secure energy supply. This should
also be supported by the expected further tightening of the EU
ETS in Phase 3 from 2013;
some new gas CCGT generation capacity will be
needed but reliance on gas alone will not deliver the UK's energy
policy objectives;
investment in new coal generation capacity using
supercritical plant technology will enable the UK to maintain
diversity in supply (and has significantly lower CO2 emissions
than existing coal-fired capacity) whilst carbon capture and storage
(CCS) has potentially a key role to play in enabling new coal-fired
generation to reduce its carbon dioxide emissions further by around
90%; and
the legally binding target that, by 2020, 20%
of total final energy consumption should come from renewable sources,
will reinforce support for investment in renewables in the UK,
as will the tightening of the EU ETS.
2.15 E.ON UK itself will close over 4GW of coal and oil
generation capacity by the end of 2015 and intends to be a major
investor in new UK energy supply infrastructure. E.ON's investment
in new capacity in the UK over the next three years to 2010 will
exceed £4.5 billion, which is equivalent to reinvesting over
100% of our EBIT.
3. The implications of growing consolidation in the energy
market
3.1 There has in fact been relatively little consolidation
in the domestic retail electricity and gas markets since E.ON's
acquisition of TXU in 2002. There has been no significant change
in the concentration of the domestic power market over the last
three years and it remains relatively disaggregated. There has
been some consolidation at the European level but this has not
led to any increase in concentration in the UK on a relevant market
basis. In any event, any proposed mergers are subject to the scrutiny
of the UK or EU merger control authorities, as well as to the
views of Ofgem.
3.2 To the extent that consolidation has occurred over
a longer timeframe we do not see this as having been detrimental
to competition. Indeed consolidation can bring important benefits
in terms of efficiency (with fixed costs spread over a larger
customer base) and economies of scale, which include the ability
to fund the very large capital investments which the sector now
requires. In any event, as discussed above, competition in both
retail and wholesale markets is well developed.
3.3 In future it is important that the market structure
is not frozen and is able to evolve to reflect changing market
conditions and challenges. It would not be conducive to market
efficiency if managements felt they were immune from acquisition.
4. The relationship between the wholesale and retail markets
for electricity and gas
4.1 Suppliers in the retail energy market seek to manage
billions of pounds worth of highly uncertain costs, which make
up 50-60% of the retail price to domestic customers, on behalf
of those customers. There is therefore a clear relationship between
wholesale and retail markets.
4.2 Some other markets have a similar scale of cost variability,
for example, petrol retailing and mortgage provision. However,
in both of those markets the uncertainty is wholly passed onto
customers. In petrol, pump prices change frequently, whilst in
the mortgage market the cost of many products will vary with changes
in the Base Rate and customers have to choose the right product
for them, for example, a fixed rate product, to manage the risk.[264]
4.3 One well-respected economic consultancy, Oxera, in
a paper issued last year, put it as follows:
"in recent years energy retailers (supply companies)
in the UK appear to have been hesitant to pass through the rapidly
increasing wholesale gas and electricity prices to domestic customers.
In contrast, after the reductions seen in wholesale prices over
the past six months, energy suppliers have been quick to announce
forthcoming price cuts, but may also hope to see higher margins
in the future".[265]
4.4 The hesitancy can be explained by the competitiveness
of the UK supply market. Whilst companies may be suffering as
a result of the increased costs, their decision on whether to
increase prices has to be based on their own reading of the market
and of what their competitors might do. As Ofgem puts it, "In
Britain's competitive market, if they increase bills they have
to weigh up how much that increase will lead to a loss of customers".[266]
4.5 It is impossible for energy suppliers to manage this
risk completely through hedging, even for the medium term, or
always to get it right. Price changes are therefore inevitable,
but suppliers will be punished whenever they misjudge their positions
and their competitors manage the situation better than they do.
4.6 The scale of wholesale cost movements is such that
price changes can be substantial and year to year profit variations
larger still. The volatility of energy costs compared to retail
prices is shown by Figure 7 below.
Figure 7
DOMESTIC DUAL FUELCOSTS AND REVENUE

Source: E.ON UK
4.7 In a Press Release of 8 February 2007,[267]
Ofgem commented on how energy companies manage the relationship
between wholesale and retail markets. It said:
"Energy suppliers buy much of their gas and electricity
for domestic customers in advance. This helps them to deliver
security of supply and means that domestic prices do not track
movements in the price of gas from day to day. This allowed suppliers
to delay putting up prices when wholesale gas prices began to
increase.
It is a myth that companies were swift to increase prices and
slow to cut them in line with wholesale price changes. Wholesale
prices started increasing sharply in June 2003 but it wasn't until
June 2004 that customers saw the effects. Since then, energy companies
have continued to fight to hold onto or gain customers by absorbing
substantial amounts of the wholesale cost increases they were
incurring. One analyst reportunchallengedshowed
that all but one of the companies made a loss in their retail
businesses last year".
4.8 Ofgem calculated that on average, customers had saved
approximately £572 through suppliers' delay in passing through
wholesale costs.
4.9 A number of market participants are active in both
the wholesale and the retail electricity markets.[268]
This raises the issue of vertical integration in the market and
its effect on competition. Vertical integration does not, of itself,
affect competition; the only questions are whether competition
is effective at each level in the supply chain and whether it
has led to a lack of liquidity on wholesale markets. We have already
demonstrated above that competition is well developed in both
the retail and wholesale markets and that liquidity in both the
gas and electricity markets is increasing.
4.10 Vertical integration arises from the need to manage
risk in this market. A player in the market wishes to ensure that,
commercially, it has a natural hedge between the risks in the
wholesale and retail markets. When wholesale prices collapsed
to avoidable cost levels after the introduction of NETA in 2001,
those companies with some degree of vertical integration were
able to weather the storm more effectively than those such as
British Energy who had not.[269]
NETA, and subsequently BETTA, have made it more difficult for
standalone suppliers or generators than under the previous Pool
structure.
4.11 Aside from the "make/buy" decision, which
has already been discussed, vertically integrated companies in
the electricity wholesale market must also trade to manage differences
between their production and demand, both in total and arising
from the "shape" of a company's generation relative
to its customers' load profile. The shape of a domestic customer's
load, for example, is very peaky, with sharp increases in demand
in the morning and after work, compared to a corporate profile,
which is likely to be much flatter over the day.
4.12 There are major differences in the positions of
the market participants who are traditionally regarded as vertically
integrated (see Figure 8 below). A number of companies generate
more than the volume they supply to customers while others generate
significantly less.
Figure 8
MARKET POSITIONS OF VERTICALLY INTEGRATED ELECTRICITY MARKET PLAYERS

Source: E.ON chart, using Elexon data
4.13 All these factors have led to a situation of increasing,
rather than decreasing liquidity in the wholesale markets, as
discussed.
5. The interaction between the UK and European
energy markets
5.1 In relation to gas, as indicated already,[270]
the decline of the amount of gas in the UK Continental Shelf has
meant that the UK is increasingly having to import gas. The UK
has a more significant interconnection with the continental market
in gas than in electricity. There are four import pipelines; three
from gas fields in the Norwegian Continental Shelf (Langeled,
Tampen Link and Vesterled) and one from the Netherlands, the Bacton
Balgzand Line (BBL). In addition, there is one interconnector
with Belgium (Interconnector UK ("IUK")).
5.2 BBL operates on the basis of advance contractual
commitments for its capacity and is predominantly insensitive
to price. By contrast, the three Norwegian pipelines are sensitive
both to prevailing prices within Europe and to contractual requirements
since they can both import either into the UK or into Continental
Europe. IUK is highly responsive to price changes and can also
be used to export gas from the UK to Europe.
5.3 The other way that gas comes into the UK is through
cargoes of LNG. There are two existing operative LNG terminals,
at Grain and Teesside, and five others are being built or are
in the advanced stages of development. National Grid forecasts
that LNG will constitute up to 39% of UK gas supplies by 2017.
However, whether an LNG cargo actually makes it to the UK market
will depend on demand for LNG elsewhere in the world. The Times
reported on 9 March 2008[271]
that, although Grain had been set up to receive at least a cargo
a week, in fact, at that date, the last time a ship had docked
had been 29 January 2008, since intervening cargoes had gone to
countries prepared to pay more, such as Japan and Korea.
5.4 As the UK has become a significant importer of gas,
market conditions in the UK have become increasingly determined
by European market conditions. When the UK market requires continental
gas imports to meet marginal UK gas demand, UK gas prices rise
to parity with (or slightly above) European contract price levels.
If European demand for gas is itself very high, for example because
of unusually cold weather, prices may rise to very high levels.
If UK gas demand is low and/or there is a surplus of gas supplies
from other sources (UK, Norway and LNG), gas prices will fall
below European contract prices and surplus gas may be exported
to the continent. European gas contracts are often indexed to
oil products and European gas prices have therefore shown a close
historic relationship with Brent crude prices, with a lag to allow
for the indexation delay.
5.5 Figure 9 below shows the inter-relation between year
ahead prices for National Balancing Point (NBP) gas, and for oil,
coal and power. This reveals strong correlation between gas and
oil prices, strong correlation between oil and coal prices from
mid 2005 onwards and very strong correlation between coal, gas,
oil and power from January 2007 onwards. Thus, whilst the UK gas
and power prices are not directly linked to oil, there is a strong
indirect influence.
Figure 9
RELATIVE COMMODITY PRICES 2005-07
5.6 Continental gas market conditions are therefore of
increasing significance for UK gas and power consumers given that
gas prices are a major determinant of power prices as discussed
above. Liberalisation of European gas markets will lead to more
liquidity and increasing competition but it seems likely that
the main external gas producers to the EU, who will account for
an increasing proportion of EU supply, will continue to have a
significant influence on end prices to consumers.
5.7 The right response to this from a UK and continental
perspective is to encourage alternative sources of gas, particularly
LNG, to increase investment in gas storage and to diversify away
from sole or excessive reliance on gas in the power market, by
investing in alternative generation, including renewables, nuclear
and cleaner coal-fired generation.
5.8 In electricity, the main effect of interconnection
on the UK power market is observed in the short term marketsthis
is because the UK does not need to import significant volumes
of power. This has resulted in the 2GW interconnector between
England and France being a point of price arbitrage between the
UK and French markets. Historically, flows over the interconnector
have been predominantly toward the UK, reflecting the availability
in France of a large volume of nuclear generation at low avoidable
cost. This has the effect of reducing UK power prices. Whether
this position persists will depend partly on whether sufficient
investment will be made in continental power markets to meet substantial
future capacity requirements there.
5.9 In future, increasing levels of interconnection with
continental Europe and Ireland and the development of common market
rules and more harmonised regulatory structures are likely to
mean that the UK power market is increasingly influenced by continental
market conditions, in effect becoming part of a regional European
market encompassing North Western Europe, France, the UK and Ireland.
6. The effectiveness of regulatory oversight of the energy
market
6.1 Ofgem has wide-ranging powers under a range of utility
and competition legislation, which are broader than those of most
other EU regulators, and is well-resourced. It does not hesitate
to make use of these powers as is evident from its current inquiry
into the retail energy market under which it has expressed its
intention to use its powers under the Enterprise Act, and its
recent fine of NGC in respect of the gas metering market. Whilst
independent, it is also sensitive to changing political priorities
and consumer perceptions. On balance, we think this is a good
thing as consumer perceptions are important. Nevertheless, we
expect it to retain an evidence-based approach to its work in
response to pressures to intervene in the market which are always
most apparent when prices are rising rather than falling.
6.2 Ofgem's principal statutory objective duty is to
protect the interests of the consumer, wherever appropriate by
promoting effective competition. Consumer includes for these purposes
both present and future consumers. It performs that function as
an autonomous economic regulator, independent of Government. We
believe that it is right that Ofgem should maintain that independence
and its focus on protecting customers.
7. Progress in reducing fuel poverty and the appropriate
policy instruments for doing so
7.1 E.ON, in common with other suppliers in the market,
has in place social tariffs and assistance programmes to help
poor and vulnerable customers. Our Staywarm tariff and partnership
with Age Concern are predominantly focused on the elderly, whilst
all vulnerable customers are encouraged to call our "Caring
Energy" helpline, which provides a benefits entitlement check
as well as energy efficiency advice and which also manages referrals
to our hardship fund.
7.2 We believe that the most effective mitigation for
poor and vulnerable customers, both in size of potential saving
and in sustainability, is improved energy efficiency. The Government's
own strategy has a strong focus on improving the energy efficiency
of property as the means of reducing fuel poverty. Expenditure
on the CERT priority group, WarmFront and the Decent Homes programme
will total around £900 million/year, with suppliers through
CERT playing the largest part in this programme, around £500
million/year.
7.3 Rising wholesale prices, to cover increases in primary
fuel costs, environmental measures and large investment programmes,
will inevitably feed into retail prices. It is not practicable
for suppliers to protect fuel poor customers from these rises,
except in very specific circumstances, and then only temporarily.
Indeed, it is unhelpful to customers to suggest that this can
be done. Both CERT and WarmFront substantially depend on customer
pullie customers wanting measures to be put in place to
reduce their expenditure.
7.4 Given that very substantial funds are already being
committed to this area, both by Government and by suppliers, it
is essential that further steps are well-targeted on the most
vulnerable customers and seek to make the most effective use of
resources. Market intervention, in the form, for example, of a
mandatory social tariff, would impose additional costs on other
customers who may be more in need and have side-effects which
distort the energy market by removing from the competitive market
customers who qualify for the social tariff. Further, it would
be likely to be unsustainable and potentially detract from the
long term goal of eradicating fuel poverty.
7.5 We expect to participate fully in any taskforce established
to consider these issues. We will also continue to develop our
social programme and seek to target it on customers in greatest
need. However, we do not believe that social programmes can sustainably
protect consumers from increases in energy prices, whether due
to rising wholesale or environmental costs. This can only be achieved
through improvement to the quality of housing.
7.6 We believe that the Government needs to reassess
how it can more effectively focus resources and the efforts of
the many parties involved to deliver lasting solutions for those
in real need, avoiding quick fix market interventions which will
in the end do little to address the underlying problem. The Government
is beginning to make very significant progress in improving the
energy efficiency of the UK's housing occupied by consumers on
low incomes through the programmes described above but needs to
consider a number of potential areas for change:
targeting policy in a way which recognises the
circumstances of different customer groups, for instance, that
elderly owner occupiers are in a quite different situation from
tenant families;
increasing emphasis on higher cost measures needed
for "hard to heat" homes (such as homes off the gas
grid or with solid walls), given that these customers may be in
the greatest need (the flexibility mechanism within the CERT priority
group, which gives an incentive to solid wall insulation and ground
source heat pumps, is a useful step);
exploring more imaginative approaches to incentivising
customers themselves to finance necessary investment in their
properties. For example, the Government could support schemes
enabling customers to fund energy efficiency improvements by releasing
value in their properties, with additional interest costs funded
by lower energy costs; financial support could be directed at
households with low value properties while a measure of compulsion
might apply for landlords;
enhancing the benefits system to give more explicit
recognition to energy costs which have to be met by low income
consumers, for example, adjusting housing related benefits to
recognise that lower cost poorer quality housing is often offset
by high energy costs; and
clarifying its view of the ultimate policy objective.
The Government has a target of eradicating fuel poverty, as far
as reasonably practicable, for vulnerable households by 2010 and
for all households by 2016. However, while the Government can
have a significant impact on housing energy efficiency standards
and benefit levels, it has little influence over energy prices
prevailing in international markets. The Government should define
more specifically what outcomes it wants to achieve over the next
eight years, to 2016, given the levers that it has and does not
have, and then focus policy on delivering these outcomes.
March 2008
229
Department for Business, Enterprise and Regulatory Reform, Press
Release 2008/22, 30 January 2008. Energy market competition in
the EU and G7: Preliminary 2006 rankings: http://www.berr.gov.uk/energy/markets/competitiveness/page28432.html Back
230
"Britain's domestic energy market is highly competitive and
remains the most competitive in Europe" Ofgem Corporate Strategy
2008-2013, published in January 2008 (para 1.6). Back
231
Ofgem Factsheet 66: Updated Household energy bills explained 15.01.08. Back
232
A recent in-depth study into the EU electricity wholesale markets
using six countries as case studies found Great Britain to have
the lowest levels of concentration (London Economics for EC Commission,
27 February 2007). Back
233
Ofgem Factsheet 69: Britain's competitive energy market 04.07.07. Back
234
Although 50% of customers have not switched in each of the electricity
and gas markets, these are not the same 50%-half have switched
the other fuel, typically achieving around half the savings available
from switching both fuels. Back
235
Op cit footnote 5, page 1. Back
236
Developments such as salesmen's hand-held computers give increased
transparency and confidence in price comparisons, though these
are not yet in universal use by suppliers. Back
237
Ofcom: The Consumer Experience. Research Report 20 November
2007. Back
238
Delayed to April 2008 for prepayment and Age Concern customers.
Separate decisions are made for the 14 regions for 22 products,
standard electricity, Economy 7 electricity and gas, plus different
payment methods. Back
239
Our Guarantee product guarantees savings against British Gas,
who is the largest competitor. There is also a saving for first
time switchers, from the local electricity supplier and British
Gas. Back
240
Total spend on the project, which will not be completed until
later in 2008, will amount to over £21 million. Back
241
EdF is now number 2. Back
242
Op cit footnote 5, page 3. Back
243
Source: Datamonitor figures, from October 2001 to October 2007. Back
244
See eg The Times interview with Phil Bentley, the Managing
Director of British Gas, 7 May 2007. Back
245
Source: Datamonitor figures, from October 2001 to October 2007. Back
246
Ibid. Back
247
Ibid. Back
248
Ibid. E.ON acquired TXU Europe in 2002, which more than
doubled its then existing market position and catapulted it into
second place behind British Gas, with a 22% market share in electricity. Back
249
Ofgem Corporate Strategy 2008-2013, paragraph 1.6. Back
250
The gas market measures of concentration are distorted by the
continuing large market share of British Gas. Although this has
decreased dramatically over the last five years, from 67% down
to 48%, this will still greatly influence the results on, for
example an HHI basis. Back
251
For simplicity these are percentage differentials (eg 3% for direct
debit compared to quarterly cash/cheque). Percentages result in
a slight widening of the differential if there is a price increase-£2.50
at the last price increase on a £400 bill. Switching to direct
debit would save £12. Back
252
Percentage of customers who have switched once or more, as at
December 2006, as reported by customers to Ipsos Mori for Ofgem.
Switching rates for vulnerable customers-Summary Report March
2007. Back
253
The majority of PPM customers in debt, those with debts under
£100, can in fact switch, and assign their debt to the new
supplier, but experience is that few customers use this. Back
254
Family Welfare Association/Save the Children: home contents insurance
+33%, mobile phone prepay +25%, car insurance +20%, energy prepayment
+10%-example low-income household costs compared to typical costs
for other customer groups. Back
255
Three suppliers may be interested-two from the old property, assuming
the customer has not previously switched, and possibly a different
supplier at the new property. Back
256
However, these are typically available to customers on benefits
and so can exclude the 40% of fuel poor customers who are not
on benefits, and are thus relatively poorly targeted as a means
of supporting fuel poor customers. Back
257
Op cit footnote 1. Back
258
According to BERR statistics, the UK has been a net importer of
gas since 2004 and the the figures show that the extent of this
is increasing (BERR Digest of UK Energy Statistics 2007, Table
4.1). Back
259
There are around 180 gas shippers, according to Ofgem's list of
Gas Shippers but not all are active. Back
260
The HHIs in the generation market in 2007, on both an output and
a capacity basis, are below 1000, tending to denote a competitive
market. Back
261
These were National Power (now RWEnpower and International Power),
Powergen (now E.ON UK) and British Energy. Other generators included
imports across the interconnectors, pumped storage and some very
small generating stations owned by supply companies. Back
262
DG Competition report on Energy Sector Inquiry SEC (2006) 1724
10 January 2007 page 154, paragraph 460. Back
263
Ibid page 151 footnote 261. Back
264
Capped or fixed price products are an increasing feature of the
energy market but are only 7% of our customer base. Back
265
Assessing energy supply profitability: does a margins approach
make sense? Oxera Agenda April 2007, page 1. Back
266
Op cit footnote 3, page 1. Back
267
Energy Companies have a choice: Cut prices or lose customers,
8 February 2007. Back
268
This is mostly an electricity question since, in the gas market
few of the major UK gas suppliers are vertically integrated with
gas production to any real extent, with the exception of Centrica. Back
269
Indeed, the Commission's decision approving the UK Government's
grant of state aid to British Energy to rescue it at that time
noted as a factor in BE's marked decrease of revenues in 2002
its lack of hedging (see Commission Decision of 22 October 2004
(C (2004) 3474 COR, paragraph 13). Back
270
Footnote 30, supra. Back
271
Price war threat to UK gas supplies, Times Online 9 March 2008. Back
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