Culture, Media and Sport Committee Contents


Examination of Witnesses (Questions 1-19)

RT HON ANDY BURNHAM MP AND MR JONATHAN STEPHENS

17 JULY 2008

  Q1 Chairman: This is the Committee's annual session that looks at the annual report of the Department for Culture, Media and Sport. I begin by apologising for a few absences from the Committee. It is Thursday and I am afraid that as a result some Members must be elsewhere. I hope that we have a quality panel, if not a large one. I welcome Andy Burnham, Secretary of State, to what I believe is his first appearance before the Committee.

  Andy Burnham: It is.

  Q2  Chairman: I also welcome Jonathan Stephens, Permanent Secretary. You will be aware that last week the Committee produced a report on tourism which is Britain's fifth biggest industry, and it is probably the biggest for which you have Departmental responsibility. As Secretary of State how much time per week do you spend on your tourism responsibilities?

  Andy Burnham: It is hard to give a precise percentage. On any given day I would have discussions within the Department on nearly every element of my brief including tourism. I would say that every week there would be a couple of discussions related specifically to tourism.

  Q3  Chairman: You will be aware that in the industry there is a perception that tourism features pretty low in the list of priorities within the Department. There have been seven Departmental ministers with responsibility for tourism and quite often they have not even had that within their title; it has been tacked on to the end wherever it can be fitted in. Do you believe that is an unfair impression?

  Andy Burnham: I do. I read the Committee's report and I shall give it serious consideration. Although I began by saying that I felt the criticism was a little unfair, nevertheless if there is such a perception we need to work to demonstrate that is not he case and counter it. If it helps to say a little about my own background, 10 years ago or more I was the adviser in the Department involved in the drafting of the government's first strategy for tourism called Tomorrow's Tourism. I hope I do not offend the esteemed Members of your Committee when I say that Janet Anderson who was the minister at the time was responsible for bringing forward that policy document. I do have some interest and background to this. Looking back at the ideas put forward in that document, I believe that a lot of what we talked about then has borne fruit. The visitor numbers back in the late 1990s were 25 million a year; in 2006 there were 32.2 million per year. I am sure the industry could make legitimate criticisms but those facts are pretty impressive. Coupled with a doubling of the direct budget for tourism in cash terms from central government and the role of the RDAs, which is often missed in this debate but is a very powerful force at regional level, I think that adds up to a pretty good story of backing tourism. I shall read the report and if there is a challenge there to meet I shall redouble my efforts in the coming Olympic period. I will pick that up and make sure this period is what all of us hope it will be for the industry, that is, a fantastic opportunity to lift tourism to a completely new level.

  Q4  Chairman: You talk about the amount of money that the Government spends on promoting tourism, but perhaps one of the reasons for this perception is that you had a tight public spending settlement like most Departments but instead of looking for economies across the whole range of areas where your Department spends money you chose to focus all the reduction on tourism. There was a 20% cut in the budget of Visit Britain. Why was that?

  Andy Burnham: I didn't. My predecessor, the Rt Hon Member for Stalybridge and Hyde, made that decision. I say that only in jest. I do not walk away from the commitment because I was Chief Secretary at the time and was involved in those discussions with him on the other side. James Purnell took a decision and it was one with which I agreed. It was in a spending round when we did our best for the Department. I hope the Permanent Secretary will be able to confirm that we achieved a good settlement for the Department in a tighter spending review. James Purnell took the decision that the right thing for DCMS was to concentrate the resource it had on the cultural life of this country, that is, the quality of our museums and galleries and the quality of our sporting offer. In a tighter spending round you invest on the ground in the tourism product and you invest in heritage. We managed to give a modest uplift to English Heritage. One can say that other areas can drive and boost the industry. We asked tourism to take a look at itself and conduct a review, which the Committee is aware is ongoing, and pose some difficult questions, but sometimes that is necessary when you are operating in a tighter spending round.

  Q5  Chairman: Is that decision one which will not be reversed?

  Andy Burnham: It will not be reversed. I note that it was not a unanimous report by this Committee. I am disappointed that the Member for Shipley is not here this morning; otherwise, I would have been able to have some succour and support from him as a dissenter to the Committee's views on funding. Clearly, it is a decision that is not lightly taken. The Department must consider the right balance between its different priorities. In the coming period we shall receive a huge amount of attention that we do not have to go out and actively commission. The attention of the world's media will be on this country. We focus our efforts very much on emerging markets for tourism, which obviously is part of the review, but I believe that when Boris Johnson receives the Olympic flag in just over a month's time it will be a unique opportunity for all of the DCMS world but tourism in particular. We can make a further step change in terms of the image of this country overseas and the number of people who wish to come here before and after the games. I shall take a personal interest in following through or addressing the concerns that the Committee has tabled. I wish to reassure the industry that the facts show that over 10 years this government has put its money where its mouth is; it has doubled support for the industry in cash terms, but with a revised structure it wants a period when the industry can make some progress.

  Q6  Janet Anderson: I know only too well how you regard tourism; you understand its importance to the British economy. I well remember the time when you and I produced Tomorrow's Tourism, some of which I hope is still valid. The report we produced recently was critical but we tried to be fair. It reflected the evidence the Committee received. One of the issues raised with us was the cost of visas and how it was a disincentive to potential tourists from abroad. They looked at the cost of getting a visa to come here and often decided to go elsewhere. I was told yesterday that some other countries have now been added to the list of those where visas are required. Was DCMS consulted about that? You and I remember that this has always been a bit of a problem. Many government Departments take decisions on things like visas, for example, that affect the industry. How much is DCMS consulted by other Departments when those decisions are taken?

  Andy Burnham: It is an important question. I checked this point with officials before coming today. They told me that there had been good engagement with the Home Office on these issues. I was formerly minister at the Home Office with some responsibility for these matters. Speaking from that point of view I can clearly remember looking at the economic impact on the country and thinking hard about getting the balance right. We did consult other Departments. In respect of the more recent changes there has been engagement and officials of the Department tell me that they feel they have had the opportunity to express to the Home Office the views of the industry. Obviously, the Home Office balances those against a wider set of considerations to do with the necessary investment in visa integrity, biometrics and an immigration system that all of us as MPs know is under challenge from other quarters. It is a question of balance, but we do not believe it is hard for the voice of tourism to be heard. We are able to make that case, but clearly it is something on which we must keep an eye. The figures that I quoted to the Chairman not long ago cover the period when visa charges were introduced. While it is wrong to be complacent, it appears that it does not have a major detrimental effect in attracting people to the country.

  Q7  Janet Anderson: While on the subject of reasons why people might not come here, one matter we mentioned in our report was Heathrow. When we visited the States we were told quite forcefully that one of the biggest obstacles confronting people arriving from the US, which is obviously one of our most important markets for visitors to this country, was Heathrow. They were not talking just about Terminal 5 but about having to queue and there appeared to be some emphasis on the retail opportunities rather than the efficiency of getting people through. I know from my own experience at Heathrow when flying to Manchester on occasions just how difficult it can be. I wonder whether you have any input on issues of that kind.

  Andy Burnham: You are quite right that ports of entry are really important for first impressions of the country. In some senses I believe that the criticism coming from the States is a little harsh. Sometimes I have waited longer in queues to pass through US immigration rather I have in Britain. You make an important point. Ruth Kelly has said things in the recent past about improving the traveller experience at Heathrow. To go back to my days in the Home Office and improving the immigration system, I introduced at Heathrow what was called the IRIS project whereby you could register your biometric in a meeting with an immigration official. Now when you enter Heathrow you do not have to queue up; you go straight through the biometric gate. I have used that a few times recently and it is a positive step. You can use improvements to the immigration system to aid the convenience of the frequent and trusted traveller, if you like. You make an important point. Terminal 5 has been, despite teething difficulties, an improvement in the visitor experience at Heathrow, so there are some signs of progress.

  Q8  Janet Anderson: I am pleased to know that you are thinking about that. We also mentioned in our report Double British Summer Time and asked the government to look at it again to achieve a consensus. What thinking is going on within the Department about it? Yesterday evening the All-Party Tourism Group, of which I am secretary, had a presentation by BALPPA. They believed that the introduction of Double British Summer Time would boost spending in the UK leisure sector by £2 billion a year. When we questioned them about where the £2 billion would come from they said that if we had Double British Summer Time more people would choose to holiday here in the UK rather than go abroad, so the money they might otherwise spend abroad would be spent here. What is the thinking of the Department about that?

  Andy Burnham: It is certainly something to think about. That is not something on which I have come to a firm view. When I saw it in the Committee's report it was an interesting suggestion. I want to think what the implications would be elsewhere. What would it do for Rossendale and Darwen? When would it be dark?

  Q9  Janet Anderson: It would go dark later. An interesting aspect of this is road safety because it would mean darker mornings and lighter evenings. I believe that some years ago an experiment showed that the number of accidents in the afternoon and evening was reduced. During the day there were overall fewer road accidents than previously, so there is a road safety angle to this as well.

  Andy Burnham: If you say that it comes from the industry and there is support for it, it is certainly an interesting suggestion. I do not want to appear before the Committee and give the impression that it has been discussed within government. To be truthful, it has not been as far as I can aware, but if it is an issue that the Committee has tabled we should give it consideration. The issue of dark mornings would be important for people whose children go to school and there are other safety considerations, but I shall certainly look at it and come back to you.

  Chairman: Certainly, from the evidence we received the tourism industry attaches quite a lot of importance to it, but I realise it is controversial and in that regard I include the Committee.

  Q10  Paul Farrelly: Perhaps I may put three quick questions to do with sport. There seems to be some uncertainty about the deal on the Olympic Village. Within the £9.3 billion budget there is a specified level of funding from the ODA to the Olympic Village. It is anticipated that the balance will be raised in a private sector deal. Does the £9.3 billion and the contingency element included in it cover the possibility of a greater public sector contribution through the ODA or otherwise for the cost of building the Olympic Village?

  Mr Stephens: Obviously, this is the responsibility for the Minister for the Olympics, but the short answer is yes. The report published on the basis of the contingency drawn up last November set out the range of risks that it was intended to cover and included among them were wider economic and financial risks which would have an impact on the project. The general economic situation is clearly one of those risks.

  Q11  Paul Farrelly: Were there to be a greater public sector contribution than anticipated, the amount of it would be fully allowed for by the contingency?

  Mr Stephens: It is one of the risks that the contingency was set aside to cover.

  Q12  Paul Farrelly: Can you explain to the Committee what contribution if any the Department has made from its own budget to LOCOG in respect of its establishment and running costs?

  Mr Stephens: Fundamentally, none. LOCOG is self-financing but is underpinned by the government guarantee to the IOC. The only direct contribution over the lifetime of LOCOG will be the one committed to at the time of the bid to meet 50% of the Paralympic costs which, from memory, come to about £50 million from government. LOCOG is currently funded both from contributions it has received from sponsorship and elsewhere and loans backed by the government guarantee. While that is the case the spending of LOCOG is counted as part of the public sector and therefore appears as public spending within the various resource accounts.

  Q13  Paul Farrelly: Has the Department made any loans to LOCOG which have then been paid back?

  Mr Stephens: No.

  Q14  Paul Farrelly: There has been no funding or calls on guarantees?

  Mr Stephens: No.

  Q15  Paul Farrelly: And no cash flow funding?

  Mr Stephens: There has been no cash funding and we expect to make none.

  Q16  Paul Farrelly: My final question is perhaps for the Secretary of State. We also published a report on ticket touting which dealt not only with the activities of traditional touting but also the secondary market. Can you tell us the Department's thinking at the moment on this and what progress has been made to address the concerns raised in the report?

  Andy Burnham: It is a good report in some senses in that it identifies the issues very well. I thought the Committee could have been stronger in some ways about potential remedies. There is a lot of concern out there particularly among sports governing bodies about the activities of touts and the impact they have on distribution policies. It is very difficult to pursue a policy to keep ticket prices low and distribute them widely through club networks and in other ways when there is a large and thriving touting operation. We picked up a lot of what the Committee said and agreed on a number of points, but I think there is a case in relation to what might be called events of national significance. As with the broadcast list, I think there is an argument which says that people's ability to get into those events live and not just watch them on television is important. If everybody is to have that opportunity it means preserving the ability to make tickets affordable and accessible in a well-functioning primary market that can really get them out to people who deserve to go. I am interested to see whether or not I can work with the governing bodies or organisers of the big events here to pilot arrangements for improving the operation of the primary market and close down the activities of touts. I am not talking at this stage about a legislative solution, but the thrust of our reply is to ask: using new technology and the efforts of enforcement agencies, can we create a situation where we have a much more successful primary market and a reduced flow of tickets into the secondary market? I think that is possible. I do not want to hold it up as a paragon but Glastonbury has been quite pace-setting in this whole arena. One of the things it has done is to put photos on tickets. Perhaps that is a step too far for lots of sports events, but I am fairly certain that we can do more with technology to make the primary market function better and we can do more on returns policies so that if tickets come back in they go out again to people who deserve to go through their own involvement in the sport, their loyalty to a particular club or whatever they do as volunteers.

  Q17  Paul Farrelly: I think the problem is that some of us would have liked more bias in the report. Whether or not the government would have taken that up is another matter, but the report was prepared on the basis of a consensus and it was a hard-fought process. One of the problems for us in the industry, be it sport or music, is that it sees the government blow hot and cold on this. There are warm words followed by not so warm words. I know that the sports minister is sympathetic, and yet the other week he gave a Parliamentary Answer to Questions in which he stated categorically that the government would do absolutely nothing and would not even move towards extending the so-called crown jewels, for example, to which you referred.

  Andy Burnham: It is a complex area, is it not? The worst thing to do is to say that we will come in. You need to work with the Society of Ticket Agencies and Retailers to work on the code they have already put in place and with the industry. There is a good deal of concern in the music industry and in particular the sports world about whether we can do this better. My whole approach is to see whether or not we can run a couple of pilots perhaps in sport in particular. Can we, using the support of various agencies, put in place some really excellent arrangements in the primary market around events of national significance to see if that works better in getting tickets into the hands of genuine fans, keeping prices down and avoiding a secondary market which essentially is money made off the back of sport and music? If we can do that it will not require legislation, but given that we protect the broadcasting of these events I do not believe it is a massive leap of faith to say that we should in some way give people every chance to see these events live as well.

  Q18  Paul Farrelly: Yesterday, we all received pretty hard-hitting emails regarding the activities of traditional touts from the O2 Arena, the Dome - for which we were not responsible.

  Andy Burnham: I was not in the Department at the time.

  Q19  Paul Farrelly: It was in 2001 and we had only just come in. A lot of these touts have convictions for other criminal activities. If you made a sweep of touts more proactively you might solve some wider problems. If we sent that to you would your Department comment upon it?

  Andy Burnham: Of course.[1] I do not want to go into specifics, but there is some evidence, which at this stage is anecdotal, that a lot of the ticketing for a major sports event in this country is being done via Eastern Europe and Russia in particular. Those suggestions were put to me not long ago. I suggest that that is a different operation working around the sale and resale of tickets to sports events. This is an important area where there is a need for us to share information but crucially to work with the governing bodies of sport to get first-class arrangements in the primary market. Alan Keen and I have been to major football events together where names on tickets are quite common for European championships and particularly the World Cup. There are things you can do to match people to their tickets. Without wanting to load a huge burden onto sport, I think we should begin to explore some of those things particularly for big ticket national events.



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