Memorandum submitted by the London Organising
Committee of the Olympic Games and Paralympic Games Ltd (LOCOG)
1. INTRODUCTION
The Games in 2012 are an opportunity to change
lives on and off the sporting field—and this opportunity
must be seized. Our vision is to use the power of the Games to
inspire change.
We will do this by:
— delivering memorable Games that
provide experiences of a lifetime;
— capturing the imagination of
young people all over the world; and
— creating physical, social and
sporting legacies that meet the long-term needs of people and
their communities.
We are working closely in partnership with DCMS,
the Mayor of London, the BOA and BPA, local government and other
bodies to ensure that the Games inspire real change in our communities—sport
participation, skills and jobs, volunteering as well as the physical
investment in east London and other parts of the UK.
At the end of the IOC's Annual Coordination
Commission in June 2007 Denis Oswald, Chairman of the Commission
said "the IOC has been very impressed with what we have seen
this week. There is an excellent team in place, who work together
with real spirit. Across the board [...] we see that the work
is thoroughly thought through. Operationally and financially they
are on track [...] All this has progressed without any deviation
from the vision that was laid out in Singapore."
We continue to put sport at the heart of our
plans for the Games. We are delivering land and venues for the
Games. Our commercial partnership programme has great momentum,
and we have outlined our cultural plans and the legacy benefits
we want to deliver long after the Games.
With less than five years to go to the Opening
Ceremony there are significant challenges ahead, as would be expected
with a project of this scale and complexity.
The next year will be extremely important for
us. LOCOG will focus on securing our remaining Tier 1 partners;
developing our venue designs and operational plans; working closely
with the ODA as construction picks up momentum on the Olympic
Park; preparing for and ensuring that we make the most of the
learning opportunities presented by Beijing; launching the Cultural
Olympiad; publishing our guide of Pre-Games Training facilities;
celebrating the centenary of the 1908 London Games; working closely
with our stakeholders to make sure we are on track for the Games
and Legacy; and specifically concentrating on identifying what
will make a truly memorable Games and how we deliver this.
This submission provides an over view of progress
made in 2007 and outlines the key objectives that the Organising
Committee will focus upon between now and Beijing 2008.
2. PROGRESS OVERVIEW
2007
As we outlined in our submission for last year's
Select Committee inquiry the Organising Committee's work over
the past 12 months has focussed upon four major work streams:
— detailed planning to deliver
the Olympic Games and Paralympic Games (Paragraphs 2.1-2.8);
— financing the Games through
private revenue (Paragraph 3);
— creating/facilitating a lasting
legacy throughout the UK (Paragraph 4); and
— building a world class organisation
to stage inspirational Games (Paragraph 5).
2.1 Detailed planning to deliver the Games
Planning and staging the London 2012 Olympic
Games and Paralympic Games is the biggest and most complex peace
time logistical operation that the UK will have undertaken. The
size, scale and complexity of these events require precision in
planning and execution—9 million tickets, 10,500 athletes,
7,000 officials, up to 70,000 volunteers, 500,000 spectators a
day and 20,000 media for the Olympic Games and 16,000 accredited
athletes, officials and IPC staff for the Paralympics.
The planning that we are undertaking now both
for Games time and Legacy is an absolute necessity, we are committed
to transparency and openness in this area—we must be confident
that the detail we present to our stakeholders and the public
is accurate.
We have made progress in a number of key planning
stages over the course of the last year which were endorsed by
two successful project reviews by the IOC and IPC in 2007.
2.2 Sport and Venues
— The London 2012 Sport Advisory
Group, chaired by Jonathan Edwards, has been set and will meet
four times a year to advise LOCOG on matters ranging from athlete
facilities to the Games' sporting legacy.
— Training camp applications have
been received from across the UK and a steering group set up to
offer expert assessment. Training camp facilities are due to be
selected by January 2008 and published in advance of the Beijing
2008 Games.
— Detailed discussions have been
held with international and national sports bodies about venue
design and operations.
— Doping Control Manager recruited
in October 2007 to put in place anti-doping infrastructure and
processes for the IOC in collaboration with core anti-doping stakeholders
and agencies.
— Achieved Planning Permission
for Olympic Park.
— Continued to develop overlay
block plans and venue requirement documents (LVR's) across all
competition venues. Completed surveys of priority venues.
— Worked closely with ODA to articulate
venue operational requirements and to ensure that venues briefs/designs
meet Games time needs. Managed proposed changes and supported
ODA's drive for value engineering initiatives.
— Worked with ODA to determine
and agree broad scope, budget and delivery responsibilities.
— Outline Olympic Stadium design
concept in Games mode finalised and launched. Detailed design
continues in preparation for a start on site in the spring.
— Outline Aquatics Centre design
concept finalised and launched. Detailed design and procurement
is continuing.
— Provided support and advice
to ODA on the tender design proposals for the main media centre,
with coordinated input from OBS.
— Developed revised masterplan,
including bed numbers, for the Olympic Village alongside the IOC,
IPC, BOA and BPA. LOCOG chairs the Olympic Villages Steering Group
and has also undertaken detailed consultation with athletes, the
IOC, IPC, BOA and BPA on the design and development of the Villages.
— Commenced design of the Velopark.
— Developed design for Olympic
Park common domain in partnership with the ODA including rationalisation
of bridge widths and agreement of utilities strategies.
— Worked alongside ODA on the
procurement of designers for the Basketball, Handball and Eton
Manor venues.
— Weymouth—planning consent
has been granted and contractors are due to begin work on site
in January 2008.
— Broxbourne—alternative
venue under review after site examination revealed contamination
at the original site.
— Commenced strategic operational
planning for venues.
— Recruited key members of staff
and consultants to support venue delivery programme.
2.3 Commercial and Marketing
— LOCOG has to date successfully
signed up a number of Tier One sponsors and has a number of other
deals in the pipeline.
— In the last 12 months three
Tier 1 deals have been signed:
(a) Lloyds TSB—Banking and Insurance
partner,
(b) EDF Energy—Utilities partner and
Sustainability partner, and
(c) Adidas—Sports Apparel partner.
— Our commercial team are currently
in advanced stages of negotiation in the categories of airline,
telecoms, clothing and home ware, automotive and oil and gas.
We are on track to complete the majority of our Tier 1 partnerships
in advance of Beijing.
— In June, we launched the new
London 2012 Games emblems—with a distinctive version for
the Paralympic Games. This is the first time an organising committee
has integrated the emblems for the two events into the same core
shape. We did this to demonstrate the two separate Games coming
together as London 2012 and raise the profile of the Paralympic
Games.
— Company name changes from London
Organising Committee for the Olympic Games ltd to "London
Organising Committee of the Olympic Games and Paralympic Games
Ltd" to recognise the integrated approach we are taking to
staging the Paralympic Games.
— Further development of component
elements of the non-commercial brand.
2.4 Operations (Transport, Security, Technology,
Sustainability)
Transport
— Transport Plan published in
October 2007.
— LOCOG has issued detailed transport
requirements to the ODA for athletes, National Olympic Committees
and IOC.
— Ongoing Arrivals/Departures
consultation process stakeholders.
Security
— The multi-agency Olympic Security
Directorate has been formed and is now located in Stratford.
— IOC Security Planning workshop
hosted by LOCOG with all core stakeholders.
Technology
— Strengthened technology senior
management team and key relationships built with technology stakeholders
including OfCom, Olympic Broadcasting Service, and technology
partners.
— Developed Back Office Systems
for LOCOG.
— Development of strategic telecommunications
requirements in collaboration with commercial team as part of
the tender for a London 2012 telecommunications partner.
Sustainability
— London 2012 Sustainability Plan
launched November 2007.
— The first Sustainability Partner—EDF
Energy announced.
— The development of specific
sustainability policies and criteria (relating to procurement,
materials and waste management, and ethical trading), which are
set out in the invitations to tender and subsequently incorporated
into all official partner agreements.
2.5 Culture, Ceremonies and Education
— Vision and framework for the
Cultural Olympiad outlined to culture sector stakeholders in June.
— Detailed feasibility studies
undertaken on all major cultural projects for Tier 2 of the Cultural
Olympiad.
— Feasibility study on Live Sites
undertaken.
— Recruitment of core creative
and delivery team for Beijing Handover Ceremonies.
— Working with the newly appointed
Regional Creative Programmers, appointed by DCMS and cultural
sector partners, to deliver the regional dimensions of the Cultural
Olympiad.
— Following the appointment of
our Head of Education, the Education team have been undertaking
detailed consultation with the education sector, Government and
its agencies on the core elements of a London 2012 Education Programme.
2.6 Communications and Engagement
— The London 2012 Nationwide Roadshow
visited 27 locations around the UK over a 10-week period. 17 sports
partnerships organised over 200 demonstrations and taster sessions
of 68 sporting activities to encourage public sport participation.
The Roadshow was joined by 63 Olympians, Paralympians and sporting
champions.
— On-line brand campaign around
brand launch—There were 1.5 million page views and over
500,000 unique visitors from over 185 different countries viewed
the brand pages in the days immediately after launch. A third
of the website visitors were from overseas.
— Nations and Regions visits—In
the last year LOCOG Chair Sebastian Coe visited towns and cities
across the East Midlands, East of England, North East, North West,
Northern Ireland, Scotland, South East, South West, Wales, West
Midlands and Yorkshire.
— Email communication nationwide—LOCOG
emails nearly a quarter of a million people on a quarterly basis
to update them on London 2012 activities and progress.
— Community Relations active engagement
at over 100 events in London and direct communication with approximately
600 representative community groups.
— Local Government Engagement
through the Local Government Association, Welsh LGA, Convention
of Scottish Local Authorities and Northern Irish LGA to communicate
and engage with Local Government across the UK.
— The London 2012 team, including
the Chairman, Chief Executive and senior management undertake
on average 10 speaking events each month, ranging from community
group events through to national platforms reaching distinct audiences.
— The London 2012 Forum where
150 representatives from London's political and community constituency
groups meet on a quarterly basis to be informed and updated on
the project as well as having opportunities to input into the
development of our engagement policies and opportunities.
2.7 Games Workforce Planning
— Main first stage recruitment
completed.
— School leavers programme "Starting
Blocks" commenced with recruitment of 10 school leavers from
London and the UK on development programmes.
— Diversity strategy drafted and
currently under final review prior to communication.
— Detailed planning, consultation
and briefing to core volunteering sector stakeholders on draft
volunteer strategy in September.
2.8 Nations and Regions
— The Nations and Regions Group
has been reviewed and the Secretariat is now shared by LOCOG and
DCMS. The main areas of achievement for the Nations and Regions
Group in 2007-08 have been in the two areas of managing nationwide
submissions for Pre-Games Training Camps and developing the Business
Opportunities Network.
— In terms of Pre-Games Training
Camps, over 700 facilities across the UK submitted an application
to feature in the London 2012 pre-Games Training Camp Guide. A
final selection of facilities which meet the technical sporting
guidelines will be made in January 2008.
— Via the Business Opportunities
Network, details of contracts being let across the UK are available
on the London 2012 website (www.london2012.com/business). Businesses
have been encouraged to sign up for business e-alerts and the
ODA has set up an e-tendering system to assist companies compete
for upwards of 2000 contracts which will be available throughout
the delivery of the Games. The Business Opportunities Network
will be launched in full in 2008.
3. FINANCING
THE GAMES
THROUGH PRIVATE
REVENUE
We have continued to make significant progress
in our commercial programme raising the £2 billion private
finance we require to host and stage the Games.
In September we announced our third tier one
domestic partner, adidas—our Official Sportswear Partner.
Our other tier one partners are Lloyds TSB—our official
banking and insurance partner—and EDF Energy—our official
utilities partner and first sustainability partner. We plan to
sign another four partners before Beijing.
We are the first Organising Committee to go
to its preceding Games with most of their Tier 1 partners signed
up in advance. This will allow our commercial team to focus on
securing more partnership finance and value in kind from Tier
2 and Tier 3 companies in the run up to our Games—opportunities
that have often not been maximised to the full because other Organising
Committee's have been securing Tier 1 deals during the same period.
4. SUPPORTING
OUR STAKEHOLDERS
TO DELIVER
A LASTING
LEGACY THROUGHOUT
THE UK
We recognise that our partners in Government,
central, local and devolved, and their agencies are responsible
for leading on the delivery of programmes and activities to help
deliver the 2012 legacy.
The Organising Committee's biggest role is to
harness the inspiration and excitement of the Games to assist
these bodies in delivering the legacies we have jointly agreed
upon. One of the key mechanisms we use to do this is the London
2012 Nations and Regions Group.
This group, chaired by Charles Allen, has been
strengthened in the past year. The Secretariat is now shared with
DCMS to reflect the dual areas the Group are focussing upon—Games
time involvement and leveraging legacy in the long term.
Over the last year both the DCMS and GLA have
published their legacy objectives and they are now developing
detailed action plans.
We will work closely with them to help them
lever the change the Games can inspire.
4.1 Sport
— London 2012 is committed to
working in partnership with those organisations that have responsibility
for grass roots and community sport participation. These organisations
include the Home Country Sports Councils, the National Governing
Bodies of Sport and Local Authorities. We are working with them
to help them deliver programmes across the UK—like the GLA's
Summer of Sport and through future activity in the Cultural Olympiad
to increase physical activity, and to boost participation in sports
and physical activity.
— This partnership approach includes
a secondee from Sport England to LOCOG to work as Sport Participation
and Legacy Manager to work closely with these organisations as
well as National Governing Bodies to support the work being planned
to deliver a sustained increase in sport participation.
4.2 Culture
— One of the three core values
of the Cultural Olympiad is Legacy. Our Culture, Ceremonies and
Education team are collaborating on the work in this area with
DCMS and the Mayor's Office to define and measure legacy outcomes.
— In the last year a team of Regional
Creative Programmers, funded by DCMS and the cultural sector have
been appointed. Our Culture team is working closely with the Regional
Creative Programmer on plans to deliver a four year UK wide festival
for the Cultural Olympiad.
— It remains our ambition that
the inspiration of hosting the Games and our intention to deliver
a Cultural Olympiad which fuses sport and art and the Olympic
values, will leave a legacy of new and vibrant networks and partnerships
across the country, as well as a new generation of young people
who have been introduced to cultural opportunities that they may
not have otherwise come into contact with.
— The Culture team have built
a good working relationship with the Legacy Trust and they envisage
working closely with them going forward to help Legacy Trust funded
projects integrate the values and spirit of the Cultural Olympiad.
4.3 Sustainability
— We will be creating a group
of Sustainability Partners who will work with LOCOG to create
and implement a number of sustainability projects that will be
integral to the delivery of the Games.
— These will include the London
2012 Carbon Footprint evaluation project, carbon emission reduction
projects, offset projects and a range of biodiversity conservation
initiatives. Further, Sustainability Partners will contribute
to the London 2012 sustainability vision by providing such products
that deliver sustainability benefits for London 2012.
4.4 Volunteering
— Our Human Resources team has
been working closely over the course of the last year with the
GLA and LDA to develop and input into the pilot Pre-Volunteer
Programme, "Personal Best" which uses the prospect of
participating as a volunteer in the Games to encourage workless
and socially excluded individuals to gain new skills, lifting
their aspirations and creating new career choices.
— Personal Best was trailed in
11 London Boroughs this year with over 500 Londoners taking part.
The 11 areas in the pilot phase include Newham, Hackney, Waltham
Forest, Greenwich and Tower Hamlets, Brent, Westminster, Southwark,
Lambeth, and Haringey.
— 374 people graduated from the
Personal Best programme in October this year at a ceremony hosted
by the Mayor of London and Chairman of LOCOG, Seb Coe. So far,
15% of those who took up the programme have moved into jobs, 42%
have taken up further training and 33% have opted for volunteering
opportunities.
— Our HR team will now continue
to work with Government and its agencies to develop a suitable
"Personal Best" programme model which can roll out across
the country through Government agencies and the Nations and Regions
Group. LOCOG has agreed that closer to the time; graduates will
be offered an interview to become a volunteer at the London 2012
Games. LOCOG aims to recruit 10% of its Games Time Volunteer Work
Force from graduates of Personal Best programmes across the country.
4.5 Education
— Our Education Team is developing
the London 2012 Education Programme in consultation with the education
sector and Government and its agencies. The Education Team will
be briefing the education sector on progress on 6th December this
year. They will continue to develop the delivery of this programme
in the run up to Beijing so that the programme can be launched
at the start of our four year Olympiad.
— The Education Programme legacy
objective is to enhance young people's understanding of the Olympic
values of respect, friendship and excellence and the Paralympic
values of inspiration, courage, determination and equality. Working
with Government and our partners we want to use education and
learning to maximise children and young people's engagement with
the London 2012 Games, inspiring them, and helping them to fulfil
their potential.
4.6 London 2012 Nations and Regions Group
— All Nations and Regions have
produced individual plans for delivering Games benefits in their
respective areas. These describe clearly what they will achieve
and how they will do it. All plans are publicly available on www.London2012.com.
— The Nations and Regions Group
is now supported by a joint LOCOG and DCMS Secretariat allowing
the Group to focus clearly on its two complementary activities—facilitating
nationwide engagement in the London 2012 Games and delivering
a lasting legacy.
5. ESTABLISHING
A WORLD
CLASS ORGANISATION
TO STAGE
INSPIRATIONAL GAMES
— LOCOG has continued to build
up a world class team of professionals, with the right experience
and specialist skills to deliver great Olympic and Paralympic
Games.
— In the last year these are just
some of the key members of staff recruited into post:
|
| Chief Medical Officer | Creative Director
|
| Director of Strategy and Programme Management
| Head of Procurement |
| Head of Client Services | Head of Education
|
| Head of Venues Technology | Head of Programme Solutions
|
| Head of Workforce Planning | Head of Accommodation
|
| Head of Sport Policy | Head of Culture
|
| Head of Telecommunications | Head of Ceremonies
|
| Head of Administrative IT | Head of Live Site
|
| Head of Venue Management | Head of Ticketing
|
|
— We now have in place the core components
required to undertake the detailed planning for the Games. The
team however remains small, at just under 200 people and our recruitment
is planned carefully on the basis of the core work that needs
to be undertaken now.
— By 2012 the total workforce for the Olympic
Games and Paralympic Games will be up to 200,000 people. This
will comprise 2,500 members of staff and up to 70,000 volunteers,
with the remainder made up of contractors.
— Part of the detailed work that our HR, Finance
and Administration teams is now embarking upon is how we put in
place appropriate systems to recruit and manage this rapid up-scaling
in our work force between 2010-12.
6. OUR KEY
PRIORITIES NOVEMBER
2007 UNTIL BEIJING
2008
6.1 Sport and Venues
— Providing operational advice and support
to ODA to ensure that all venue designs continue to meet Games
needs. Monitoring and reporting on construction compliance.
— Ensuring key milestones are achieved in the
delivery of specific venues (eg Olympic Stadium Planning Application
and Contractor appointment, Main Media Centre Developer appointment,
design development of Velopark, Basketball, Handball, Eton Manor
etc).
— Finalising production of LOCOG Venue Requirements
for all venues and completing the review of all competition venue
overlay block plans.
— Undertaking property search/assessment for
key non-competition venues including warehouse and technology
space.
— Developing strategy for achieving planning
consents.
— Ongoing venue management discussions with
key stakeholders including hosting a venue operations seminar.
— Finalising Olympic Village contracts and
ensuring LOCOG operational and technical requirements are embedded.
— Publishing and promoting Training Camp Guide
to National Olympic and Paralympic Committees.
— Determining Sporting Test Event Schedule.
6.2 Games Work Force Planning
— Scoping high-level contractor workforce numbers
for the Games.
— Putting Volunteer Strategy in place.
— Publishing Inclusion and Diversity strategy.
— Strategic Beijing secondment and observer
programme for key staff and partners to maximise learning.
— Reviewing organisation structure and capability
requirements through to 2012.
— Communicating our organisation's values and
embedding them in our leadership and wider organisation.
6.3 Culture, Ceremonies and Education
— Cultural Olympiad progressing with partnership
projects—on course for roll out from Beijing onwards.
— Launching the Cultural Olympiad.
— Designing Beijing handover Ceremony and UK-wide
celebrations.
— Finalising opportunities for UK-wide celebration
of handover.
— Further development of Education programme,
with stakeholders, for roll out after Beijing.
6.4 Operations and Programme Management
— Aligning programme plans with Olympic Security
Department plans.
— Finalising requirements from transport working
groups.
— Launching the Sustainable Sourcing Code.
— Further development of the Carbon Management
programme.
— Completing and delivering the strategy for
Beijing with HMG and other stakeholders.
— Preparing Beijing Operation Manuals.
— Finalising accommodation audit and transport
hubs for media.
— Developing logistics strategy.
— Redesigning programme reporting systems and
putting in place detailed roadmap for programme management.
6.5 Communications, Nations and Regions and Marketing
— Conduction UK-wide communications around
Beijing Handover and UK celebrations.
— Running the UK-wide road show and London
road show.
— Unveiling Web based programmes.
— Launching Business Opportunities Network
with support from Nations and Regions.
— First phase of integrated marketing / communications
plan to be developed to support key 2008 milestones.
6.6 Technology
— Selecting the Telecommunications partner.
— Developing the Technology Road Map.
— Implementation and roll out across LOCOG
of key back office systems to assist and support London 2012 planning.
— Integrating technology systems of LOCOG and
ODA to execute a joint systems strategy.
— Media planning of 20,000 broadcast, print
and photographic media requirements.
6.7 Commercial, Financial and Legal
— Securing additional tier 1 sponsors prior
to Beijing.
— Continuing review of budgets and costs across
functional streams.
— Scoping preliminary ticketing strategy and
technology requirements.
— Scoping merchandising strategy.
— Plans for non-commercial use of the brand
finalised.
— Producing the procurement spend plan.
— Legal advice and support on sponsorship and
licensing and brand usage.
November 2007
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