Further supplementary memorandum submitted
by VisitBritain
EXPENDITURE BY
COUNTRIES ADVERTISING
THEIR TOURISM
DESTINATION IN
THE USA
Please note that the amounts refer to expenditure
on "paid for" advertising only, not total marketing
budgets.
Visit Britain 2007 Ad Spending
|
| Tourism Destination | 2007 Total
$ (000')
| 2007
Rank |
|
| Mexico | 19,898
| 1 |
| Puerto Rico | 16,043
| 2 |
| Bahamas | 13,888
| 3 |
| Jamaica | 10,261
| 4 |
| Ireland | 9,913
| 5 |
| Aruba | 9,626
| 6 |
| Israel | 8,052
| 7 |
| Australia | 8,038
| 8 |
| Turkey | 7,267
| 9 |
| Cayman Islands | 6,710
| 10 |
| Bermuda | 5,231
| 11 |
| Barbados | 4,467
| 12 |
| Malaysia | 3,951
| 13 |
| Peru | 3,810
| 14 |
| Greece | 3,620
| 15 |
| Canada | 3,614
| 16 |
| Quebec | 3,017
| 17 |
| India | 2,860
| 18 |
| Alberta | 2,826
| 19 |
| South Africa | 2,518
| 20 |
| British Columbia | 2,471
| 21 |
| Spain | 2,340
| 22 |
| Toronto | 2,097
| 23 |
| US Virgin Islands | 1,800
| 24 |
| Belize | 1,798
| 25 |
| Panama | 1,529
| 26 |
| Great Britain | 1,239
| 27 |
| Curacao | 965
| 28 |
| Singapore | 936
| 29 |
| China | 855
| 30 |
|
| Source: Nielsen Ad Views |
| May 2008 |
|
