Select Committee on Culture, Media and Sport Minutes of Evidence


Supplementary memorandum submitted by Visit London

LDA TOURISM BUDGET

  Here is the allocation of the LDA's tourism funding this year—as some of this is "development" work rather than "marketing and promotion" it totals more than £22 million. LDA tell me that they cannot provide a breakdown for later in the CSR period, as their budgets aren't worked out in advance. However, I don't expect these sums to change much over that period, unless our funding bid is successful. LDA also says that the budget figures below look as though they will be pretty accurate at End of year.

  Below is also the four-year plan for Visit London's funding, within that. Again, this should not change over the period unless there is a decision to fund new Olympic-related projects.

LDA tourism budget for 2007-08


Project
Budget for Year

Marketing and Promotion
Visit London
£15,206,515
Visit London review
£30,000
London Unlimited
£6,400,000
Events for London
£3,500,000
Sub-Total:
£25,136,515
Action Plan/Product Development Skills
Growing into Hospitality
145,096
Mentoring and Masterclasses
£60,200
HCTC Refugee Project
£114,403
Theatre Audience Development
£80,000
Tourism Data and Intelligence
£460,000
Sub-Regional Programme
£750,000
International Convention Centre
£430,000
Tourism Business Support Programme
£540,000
Building the Visitor Welcome
£1,000,000
Research
£210,000
Sub-total
£3,789,699
Total Tourism Expenditure
£28,926,214


  VL funding over the four-year period of our business plan:

Visit London Analysis of income per Business Plan


2006-07
2007-08
2008-09
2009-10

LDA grant—Core activities
14,835,624
15,206,516
16,981,616
17,368,655
Match funding
2,556,476
2,660,845
2,719,855
2,788,458
Ecommerce Income
350,000
400,000
500,000
600,000
Partnership subscriptions
1,629,906
1,858,214
2,010,228
2,159,851
Brand Partnerships
403,554
100,000
150,000
250,000
Visit London Awards
138,673
145,206
152,066
159,270
TV Income
25,000
50,000
75,000
100,000
London Councils grant
105,000
100,000
100,000
100,000
Interest receivable
80,317
81,012
84,341
85,066
(Non-grant income)
5,288,926
5,395,277
5,791,490
6,242,645
Total income
20,124,550
20,601,793
22,773,106
23,611,300

December 2007





 
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