Supplementary memorandum submitted by
Visit London
LDA TOURISM BUDGET
Here is the allocation of the LDA's tourism
funding this year—as some of this is "development"
work rather than "marketing and promotion" it totals
more than £22 million. LDA tell me that they cannot provide
a breakdown for later in the CSR period, as their budgets aren't
worked out in advance. However, I don't expect these sums to change
much over that period, unless our funding bid is successful. LDA
also says that the budget figures below look as though they will
be pretty accurate at End of year.
Below is also the four-year plan for Visit London's
funding, within that. Again, this should not change over the period
unless there is a decision to fund new Olympic-related projects.
LDA tourism budget for 2007-08
|
| Project | Budget for Year
|
|
| Marketing and Promotion | |
| Visit London | £15,206,515
|
| Visit London review | £30,000
|
| London Unlimited | £6,400,000
|
| Events for London | £3,500,000
|
| Sub-Total: | £25,136,515
|
| Action Plan/Product Development Skills |
|
| Growing into Hospitality | 145,096
|
| Mentoring and Masterclasses | £60,200
|
| HCTC Refugee Project | £114,403
|
| Theatre Audience Development | £80,000
|
| Tourism Data and Intelligence | £460,000
|
| Sub-Regional Programme | £750,000
|
| International Convention Centre | £430,000
|
| Tourism Business Support Programme | £540,000
|
| Building the Visitor Welcome | £1,000,000
|
| Research | £210,000
|
| Sub-total | £3,789,699
|
| Total Tourism Expenditure | £28,926,214
|
|
VL funding over the four-year period of our business plan:
Visit London Analysis of income per Business Plan
|
| 2006-07
| 2007-08 | 2008-09
| 2009-10 |
|
| LDA grant—Core activities | 14,835,624
| 15,206,516 | 16,981,616
| 17,368,655 |
| Match funding | 2,556,476
| 2,660,845 | 2,719,855
| 2,788,458 |
| Ecommerce Income | 350,000
| 400,000 | 500,000
| 600,000 |
| Partnership subscriptions | 1,629,906
| 1,858,214 | 2,010,228
| 2,159,851 |
| Brand Partnerships | 403,554
| 100,000 | 150,000
| 250,000 |
| Visit London Awards | 138,673
| 145,206 | 152,066
| 159,270 |
| TV Income | 25,000
| 50,000 | 75,000
| 100,000 |
| London Councils grant | 105,000
| 100,000 | 100,000
| 100,000 |
| Interest receivable | 80,317
| 81,012 | 84,341
| 85,066 |
| (Non-grant income) | 5,288,926
| 5,395,277 | 5,791,490
| 6,242,645 |
| Total income | 20,124,550
| 20,601,793 | 22,773,106
| 23,611,300 |
|
| December 2007 | |
| | |
|
