APPENDIX
Table 1
NUMBER OF NOn-PSB VIEWERS PER MONTH
Table 2
ANNUAL DECREASE IN PSB VIEWING
| PSB as % of Total Viewing:
| | | |
| Dates | Total TV (000s)
| All PSB (000s) | PSB as % of Total Viewing
|
| 2002 | 8,239 | 6,628
| 80.4% |
| 2003 | 8,648 | 6,895
| 79.7% |
| 2004 | 8,525 | 6,633
| 77.8% |
| 2005 | 8,452 | 6,475
| 76.6% |
| 2006 | 8,383 | 6,314
| 75.3% |
| | |
|
Table 3
AMOUNT OF PSB VIEWING IN DIGITAL SATELLITE HOMES
| % of PSB Viewing—Digital Satellite Homes, October 2006:
| | | |
|
| Genre | BBC Terrestrial
| Commercial Terrestrial | BBC Digital
| ITV, C4, Five Digital | Commercial Digital
|
| Arts | 43% | 30%
| 7% | 1% | 19%
|
| Children's | 7% | 5%
| 16% | 2% | 70%
|
| Current Affairs | 48% | 38%
| 7% | 0% | 7%
|
| Documentaries | 22% | 21%
| 2% | 3% | 52%
|
| Films: UK/ROW | 13% | 13%
| 1% | 26% | 47%
|
| News/Weather | 57% | 23%
| 9% | 0% | 11%
|
Source: BARB/DGA Metrics.
January 2007
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