2 Helping consumers to engage with
the market
11. To ensure that competition is effective in protecting
consumers after price controls have been removed, a regulator
needs to be content that consumers are in a position to engage
effectively in the market and apply competitive pressure on suppliers.[27]
This requires consumers to have good quality information with
which to make a decision, to be able and willing to switch suppliers,
and, where they experience problems, be able to obtain effective
redress.[28]
12. In the energy market, Energywatch provides information
to consumers, and Ofgem has relied on Energywatch to ensure that
consumer information is accessible, trustworthy, relevant, understandable
and comparable. Ofgem also has powers to publish advice or information
if it considers it is in the interests of energy consumers, and
has published a range of information and fact sheets on its website
and runs a consumer phone line.[29]
It has also carried out media campaigns encouraging people to
switch energy suppliers. Nonetheless, some 20 to 32% of electricity
consumers looking to save money on their bills may have ended
up switching to a more expensive supplier.[30]
Ofgem recognised that the problem had become quite widespread
in the last year, for example in relation to prepayment meters,
and was examining why that was so.[31]
13. Some consumersbetween 1 and 2%preferred
to pay more money in order to have a green fuel provider, and
over 15% of consumers had a fixed price fuel supply.[32]
But there was also a need to make sure information for customers
was clear, which was why Ofgem was conducting its review of mis-selling
by RWE Enpower.[33] Ofgem
was also considering whether, through their licences, to require
energy suppliers to make sure that when they talk to customers
they tell them about the cheapest offering available at the time.[34]
14. In the postal market, Postwatch has the function
of providing information to consumers, but Postcomm also has a
stakeholder engagement programme which includes visits and meetings
with consumers and mail users. Postcomm also relies on suppliers
to provide information to their customers.[35]
15. In the case of Special Delivery (Next day) for
business and account users, where the price control was removed,
the users of the service are sophisticated large businesses that
have a close relationship with the service provider.[36]
Even so, 16% of business postal consumers said it was 'not very
easy' and 2% 'very difficult' to find information on the types
of services offered. Furthermore, 20% found it 'not very easy'
to find information on cost, with 20% not knowing or not having
tried.[37]
16. Ofcom has started to provide information to consumers
directly, and has said that, where the market does not deliver
information customers want or need, it will consider intervention.[38]
Ofcom also has a statutory consumer panel.[39]
Ofcom accredits companies' internet price comparison services
and has created a website, 'Topcomm', which provides comparative
quality of service performance indicators for all main telecoms
providers.[40]
17. 16% of fixed telephony customers think it is
'not easy' to find out what companies offer.[41]
Ofcom has conducted and published research annually into how satisfied
people are with the different aspects of their telecommunications
service. The research has asked about mobile, fixed and broadband
services.[42] The research,
based on statistical sampling, has shown that people are quite
content, and that customer satisfaction with communications services
is high.[43]
18. Around half of all consumers in energy and telecoms
have switched supplier.[44]
Of those consumers that have switched supplier recently, 89% of
telecoms switchers found it fairly or very easy to do so, with
an equivalent figure of 86% in gas.[45]
Furthermore, 18% of energy customers believe that the switching
process requires too much time and effort, and 17% of energy customers
do not expect to make savings from switching supplier.[46]
Some 70% of consumers would still rather use a familiar trusted
company than a new one offering a better deal and 25% of energy
switchers do not try and compare prices before switching.[47]
19. Consumers who feel they are not receiving an
adequate service must be able to seek appropriate redress. To
do so, they need to know who to complain to, or how to seek redress.
In the communications sector, Ofcom operates a call centre to
respond to queries of this kind. The advice they give customers
is to first try and resolve their complaint with their service
provider. If customers are not satisfied, then they should use
one of two alternative dispute resolution mechanismsOtelo
or CICASto which all communications providers must be signed
up. Ultimately, if customers are still not satisfied, then they
can come to Ofcom for assistance in resolving the dispute.[48]
20. Both Ofgem and Postcomm were given new responsibilities
for consumer complaints in the Consumers, Estate Agents and Redress
Act 2007. They will become responsible for setting standards on
complaints handling by suppliers of energy and postal services
and they may also require suppliers to publish information on
compliance with these standards.[49]
21. The Act will also merge Energywatch and Postwatch
into an enlarged National Consumer Council.[50]
While Energywatch and Postwatch had the function of providing
consumer information, there is no requirement on the new National
Consumer Council to do the same, although it will have the power
to publish information on consumer matters.[51]
Ofgem was working with the new body to make sure it knew how to
deal with complaints and when to send them on to the company.
It was also going to audit the new body and if customers were
still unsatisfied, they would be able to go to a statutory ombudsman.[52]
However, although the merger will take effect in October 2008,
when we took evidence from Ofgem on 14 May 2008, less than five
months before the merger, it had not yet established who would
be responsible for providing information to consumers.[53]
27 C&AG's Report, para 3.1 Back
28
C&AG's Report, para 3.3 Back
29
C&AG's Report, para 3.6 Back
30
C&AG's Report, para 3.8 Back
31
Qq 15-16 Back
32
Qq 15-16 Back
33
Q 16 Back
34
Q 14 Back
35
C&AG's Report, para 3.7 Back
36
Q 5 Back
37
C&AG's Report, para 3.8 Back
38
C&AG's Report, paras 3.4-3.5 Back
39
C&AG's Report, para 3.11 Back
40
C&AG's Report, para 3.5 Back
41
C&AG's Report, Appendix 7 Back
42
Q 43 Back
43
Q 44 Back
44
Q 15; C&AG's Report, para 5a; Figure 9 Back
45
C&AG's Report, para 3.14 Back
46
Q 15; C&AG's Report, Appendix 7 Back
47
C&AG's Report, Appendix 7 Back
48
Q 45 Back
49
C&AG's Report, para 3.10 Back
50
C&AG's Report, Figure 1 Back
51
C&AG's Report, para 3.11 Back
52
Q 64 Back
53
Q 11 Back
|