10 Feb 2009 : Column 13MC

10 Feb 2009 : Column 13MC

Ministerial Correction

Tuesday 10 February 2009

Communities and Local Government

Departmental Procurement

Mrs. Spelman: To ask the Secretary of State for Communities and Local Government with reference to the answer to the hon. Member for Beckenham of 6 October 2008, Official Report, columns 302-3W, on departmental procurement, what the breakdown is of the associated costs of Euro RSCG London Ltd in relation to the fire campaign. [252791]

[Official Report, 29 January 2009, Vol. 487, c. 768W.]

Letter of correction from Mr. Sadiq Khan:

Errors have been identified in the written answer given to the hon. Member for Meriden (Mrs. Spelman) on 29 January 2009. In the table of the breakdown of
10 Feb 2009 : Column 14MC
costs the figures cited for the press and radio narratives were incorrect. The correct answer should have been:

Mr. Khan: The breakdown of the costs paid to Euro RSCG London Ltd. (and associated companies) in relation to the fire campaign in 2007-08 is as follows:

Breakdown £

Euro RSCG 4D Digital

Transmission costs for Fire Kills national advertising and usage fee for advertisements

166,468

Press narrative for research carried out for Fire Kills advertising

5,507

Radio narrative for research carried out for Fire Kills advertising

4,727

Creative for campaign support materials

26,077

Agency commission on Media Advertising

145,113

TV production costs for Fire Kills advertising

188,845

Euro RSCG London Ltd.

370,269



    Index Home Page