Pub Companies - Business and Enterprise Committee Contents


Examination of Witnesses (Question Numbers 80-99)

MR MARTIN WILLIS, MR DAVID MORGAN AND MR SIMON CLARKE

18 NOVEMBER 2008

  Q80  Mr Binley: The whole business of trading pubs to the tenant in the way you have just heard operates and you know well. Is it the best way of dealing with this issue?

  Mr Willis: As far as valuation is concerned it is the profits method of valuation regardless of whether the business is traded as a tenancy, as a leased pub or a managed house. The same philosophy works and the same valuation method works. The decision as to whether a public house should be managed, tenanted or leased is down to profitability and the threshold of profitability which will move it from one sector to another.

  Mr Morgan: I consider the existing method is eminently fair if it is operated in a fair, open and transparent manner. Therein just lies the key, the openness and transparency.

  Mr Clarke: I think it is the right method to use. The problem is, as David so rightly says, that it is easily open to abuse in that you have to consider the weight of the parties, particularly with a pub. On the one hand you have a tenant who is probably a one-man band operating his own pub, he does not have a great deal of time, he probably has not got a lot of comparables to work on. On the other hand you have a potentially multi-million pound company that has an open cheque book, a rent review department specialising in purely this sort of thing. The weight is against the tenant at the outset. The tenant, of course, could employ the services of a surveyor but that is quite a costly experience, particularly at the outset when you have a BDM who comes in for a friendly chat to propose a rental increase.

  Q81  Mr Binley: Is that the only time you see the BDM?

  Mr Clarke: I have only been co-owner of a pub for three years and we only really saw our BDM during the rent review negotiations. He has since moved on and we have a new one now who has been in since the rent review. I have to say it probably suits us that we do not see that much of him, just as much as it suits him not to come. We have no real benefit, I do not think, from monthly visits.

  Q82  Mr Binley: Another supplementary to that first question, would valuers lose massive amounts of income if we changed the present structure in the way that many believe would be for the better?

  Mr Clarke: Do you mean removal of the tie?

  Q83  Mr Binley: Yes.

  Mr Clarke: The valuation technique is the same really whether there is a tie there or not in that the valuers, as said by Mr Jacobs earlier, do not generally take into account the wet rent element. So when we come to a rent review situation today, be it free of tie or tied, the formula is based on the turnover figure—an estimated turnover figure—and applied to that is a gross profit costs and at the end is an earnings before income tax which is split between the landlord and the tenant.

  Q84  Mr Binley: So the wet rent element which is totally subjective as we have learned is totally within the hands of the pubcos. You do not get involved in that element at all.

  Mr Morgan: We have to interpret the circumstance of the varying levels concerning the discounts offered, if any, into the overall assessment concerning gross income. Having actually worked out the fair maintainable trade in fact the next item along the line is actually the gross profit. That will then be linked to the amount of the discount, if any, that the licensee then has. That is the area that includes or excludes the wet rent factor.

  Mr Willis: Wet rent and dry rent are trade terms; they are not actually recognised as part of the formal chartered surveyor training. As Mr Morgan has quite correctly said, the principal evaluation to rent is to assess the fair maintainable trade for the public house. That is the trade that the reasonably efficient operator—that is a recent term that has come in following the international valuation standard—will expect to achieve from those premises taking into account all of the circumstances of the facilities, competition, location et cetera; running the business in a proper manner; and assuming the property is properly repaired, maintained and decorated. That is the starting point of the profits valuation. You then move down through the profits (P&L), through the gross profit, which will clearly take into account any elements of the lease which bring in a tie. It will take into account discounts that are given and each individual lease and each individual property will be different. He will then work out the operating costs of the business, that is all operating costs down to the net profit before depreciation, tax and amortisation. To get to the rent there is a small adjustment then to take into account the working capital and the investment that the tenant has put into the business. That leaves what is called the divisible balance. It is that figure that is then apportioned between the landlord and the tenant, the landlord for providing the property and the tenant for his risk and reward in running the business. The starting point is invariably 50/50 but there is no rule to say that it should be 50/50; it will totally depend on the risk and desirability of the business.

  Q85  Mr Binley: All this clever stuff then is primarily based in terms of the wet side on an imaginary figure.

  Mr Willis: No, it is all forms of income to the public house (letting, food, machines, everything); it is not an imaginary figure because the training for the chartered surveyor who is a specialist as a licensed property valuer is to source his database, to source other businesses and know what is going on in that particular area for that type of business. He will, if possible, be given the actual accounts for the business. Not all lease agreements require accounts to be put over but more and more often now accounts are being requested and tenants are being more forthright and putting their accounts forward. That will give a good steer to the actual costs but it is the fair maintainable trade, in the same way that could be below or above actual trade. If you have an operator who is above average or an exceptional operator the fair maintainable trade will be below his actual trade; if the business is actually in need of repair, maintenance, decoration or perhaps is not being run to the most optimum level, then indeed the fair maintainable trade might by higher. The most important part of any valuer's job is to read the market, analyse actual transactions (that will be lettings and rent reviews), understand those transactions and apply that evidence to the valuation that he has before him.

  Q86  Mr Binley: In your submission you talked about the appropriate gross profit margins. How do you arrive at that if it is not imaginary?

  Mr Willis: It is factual. You can get hold of a price list; you can find out exactly what gross profit is being made on any element. It is harder, admittedly, for food items because people could be buying from cash and carry. The wet trade, if it is a full tie, the pubco, giving a rent review will give him the complete price list at that time and GPs can be worked out. They are also, as I say, looking at other businesses so there is a comparison approach which is a standard valuation approach, working all the way through the profits valuation.

  Q87  Mr Binley: Is the role of the landlord a massive factor in this respect which you cannot assess?

  Mr Willis: I am sorry, I do not understand the question.

  Q88  Mr Binley: Is the role of the landlord in running his pub and attracting business a massive factor in assessing how a pub will do and how can you assess that?

  Mr Willis: From experience, just walking round public houses. Any valuer who is a chartered surveyor who is a specialist in licensed property or any form of the profits valuation is covered by the RICS rules of conduct and the guidelines and the valuation information. Part of that is that he must be experienced. It is integrity and experience in client service which are the fundamental key to the chartered surveyor role.

  Mr Morgan: If I can assist in the overall aim of the point, there is a considerable disparity between the actual accounts—in other words what the actual licensee or landlord does—and also what he is expected to do and herein lies a huge problem. The pubcos have this assumption that the individual licensee should be, for want of another word, the perfect tenant. Say, for instance, your books show that you are doing 50% worth at gross profit you are then told that you should be doing 56%. This is the whole substance of it. Having been informed of that and having then started off a calculation from an area that is not substantiated from the tenant's accounts, then having underestimated the overhead costs specifically in the area that I find every single day is the underestimation of actual wages costs. I have over and over again the sort of mantra "That's what they do in managed houses" and I do not ever get shown the managed house accounts that then would justify in a food-led premises where you might get wages rates anything from 26% to 35%, "Oh, they should be 15% because that is what we have in managed houses". You then start off with a complete disparity over how the thing is actually worked. The snag is that you then get the chartered surveyor or the surveyor—because they are not always chartered surveyor—who then represents the pubco. Surprisingly he will also have in his mind the perfect tenant and you have the situation where in theory you should be guided by those accounts but in actuality it is only just a starter for ten because at the end of the day you are informed of firstly the trade that you should do; secondly, the margins that you should achieve (and if you have not achieved it then you are not a very good tenant); thirdly, you ought to be running the place on an utter shoestring whereas in actual fact if you then have to say, "Look, here are the staffing rosters, here is how much it costs". That is irrelevant just because managed houses do this. You are on a complete loser to start with. Also—which then rather reverses the question—you are informed of the actual amount of the rent in the first instance without any explanation whatsoever. You are told, "This is the rent and that's what you'll pay", no explanation. That is perhaps a longwinded way of answering the question.

  Q89  Mr Binley: I am grateful for that; thank you very much indeed. Mr Clarke, do you have anything to add?

  Mr Clarke: We had our rent review due in November 2006. We started negotiations in May 2006. Initially the process is the BDM comes in and has a quick chat, probably about something else and then slips in, "Oh, by the way, you've got a rent review coming up". In our case the review was from £52,000 to £59,000 which was RPI increases on the original £47,000. If we want to have an argument about it there is evidence to suggest that it could actually be more than £59,000 but we are going to get it all done and dusted and there will be no trouble. We actually requested at the outset a valid rent review notice. We had a letter from them indicating there was a rent review due but there was no proposed rent in that letter. I queried whether that was in fact valid as there was no proposed rent. It took two months before we physically got a rent review notice that had a proposed rent in it. At this point we still had not got calculations to back that up. I simply dug my heels in and said that until I got some sort of calculation I could not judge whether that was right or wrong. Eventually that came through and took the form of a very simplified calculation, not dissimilar to one that I think you have been circulated with today. Over the period then of the next eight or nine months the rent went from £59,000 to £54,000 to £52,000 (which was actually our rent passing). All the way along this process we had said that whilst they had explained in that ten and ten equals a hundred they had not told us where the tens had come from. We had no evidence to validate that. At that point we were offered £50,000 (which is £2000 less than our existing rent). Most people would say we should have bitten the bullet there but we took it to arbitration on the basis that no evidence had been put forward during the whole process. It was only there that evidence started to come to light and that was actually supplied by allocated agents. The one thing I think is important to make clear is that wet rent (it has the word "rent" so everybody assumes it is all calculated in and it is part of the formula) is simply the amount the tenant misses out on in the form of discounts because he pays over the odds to the landlord. When you have a free of tie tenant they pay a rent, using easy numbers, of £50,000; the same pub tied, the rent may be £30,000 but the wet rent might be another £30,000. That is taken out of the equation. You look at it as a naive newcomer to the trade, see £50,000 and £30,000 and take the £30,000. Nobody has really gone into a great deal of depth in telling you that you are actually going to pay another £30,000 in loss of discount.

  Q90  Mr Binley: It is sad that most people would not have your ability to argue on that basis and simply take what the pubcos tell them.

  Mr Clarke: I think most tenants probably do and I am sure questions will be raised as to why more do not go to arbitration. I think it is simply a massive misunderstanding of how it all works. I am a chartered surveyor but I had not actually been involved in pub valuations until our rent review commenced.

  Q91  Mr Wright: If we turn the clock back to where the predecessor committee actually made certain recommendations which have not been ultimately carried out and one was about the transparency of the valuation process, obviously you have just explained that process. How can we actually make it more transparent so that people are aware of how they come to these rents? Do the pubcos want to hide this so that you are not aware as Mr Clarke's experience demonstrates?

  Mr Willis: Taking the gentleman's point about the tenants being left in the dark, there are a couple of points that need correcting. The rent review mechanism is built into the lease. When the rent review notice is due to be served and whether it should state a rent is a factual matter from the lease. The pubcos and the smaller breweries have been taking on improved codes of practice and quite a number of the pubcos now, including some of the smaller brewers, have been through the BII accreditation scheme which marks them and scores them on addressing certain issues from your previous committee. Certainly one of the points is that tenants should be given the breakdown of the rental proposal. Different companies provide that at different stages and certainly a number of the pubcos have actually address chartered surveyors in the industry explaining how that will be presented and what will be included in it. That is a starting point. It is not perfect and they are not all doing it, but a major number of them are now and they specifically want that breakdown. So that is the first stage, the tenant actually understanding where the pubco is coming from on rent. The issue of comparables and evidence is a fundamental of valuation. It is not good practice, as in Simon's case, for anybody to run all the way to arbitration without presenting comparables. It is absolutely fundamental to dig out comparables at the turnover level, the gross profit level, the profit level and the rent level. They may be different comparables for the different levels of the valuation. They are the market transactions. All the chartered surveyor's role is is to read the market and apply those terms and to help the client if it is a tenant or indeed the tenant should be able to understand and ask questions from seeing the breakdown of the valuation.

  Mr Morgan: The reality, however, is considerably different. The situation exists that I have probably every day three to five standard referrals nationwide and they come from all elements of the industry, from those who are in particular trouble through the Licence Trade Charity, from others who have huge leased houses, some in fact with turnovers of over a million pounds. As the conversation starts I always ask the same question, "Have you been shown how the actual rent was worked out?" Answer: "No". This happens every single instant that I can think of, with certain exceptions. The exceptions are—surprisingly, but they are—in fact the little regional brewery companies, some of whom are particularly punctilious about being able to present exactly how they got to where they got to. Yesterday I had three referrals; none of them had had any explanation whatsoever as to how the rent was done. They were told, "Here is the rent". In that situation you do not get the good cop/bad cop scenario. You start off with a hugely high amount of rental hidden always behind the laptops; the laptop hides any form of calculation. Some people actually sign up to that huge amount of rental, but that is just a few. There is then the negotiating stance: "I will then come down because I like you. I will go and fight your cause. I will go to the top and I will make sure you are really looked after." That then comes down to the second level of rental. Then there is the third level of rental and if they really had to be pushed to get there then that is what they might just settle at. The interface, because it is adversarial, is the BDM or BRM. They are obviously in the business to get the highest rent they are able to get. They are looking after shareholders' interests and their own job; they are not there to cut the rent down. If they are able to get as high as they are able to, they do. In the instances that I have had which have effectively ended up in arbitration, you never, ever have the comparables in any form from the pubco representative; they do not exist. There was one that I handled last week where we knew that the pub within half a mile was in the hands of the same pubco. I happened to know the new tenant in that particular pub. I asked the representative what was the rent from the pub next door. He said, "I can't tell you. It's completely confidential." And so the scenario goes. There is no transparency; it does not exist.

  Mr Clarke: I do not have a great deal to add to what David has said, however, to answer your question on how there can be more transparency a couple of things immediately spring to mind. If there were some form of central register of transactions that took place be they new lettings, lease renewals, rent reviews, then I think that would open up a great deal of evidence for a lot of people because it would be publicly available. When there is an arbitration the arbitrator at the end of the whole operation would issue an award. Included in that award would be his valuation after seeing both parties' the submissions. That should be publicly available and easy to get hold of. At the moment it is very difficult to get hold of. More to the point, if pubcos want to argue that they are being more transparent, when their BDM goes into that initial meeting he should say, "Here's your new rent, it's a little bit more than you were expecting I know" and if the tenant says, "Can you tell us, for example, the five nearest pubs to me that own? You've got 7500 pubs, you must have a couple of pubs nearby that you can tell me what sort of barrelage they do? Can I have the names and phone numbers of the licensees so I can ring and talk to them myself and ask what rent they are?" The argument would probably be that a degree of that would be confidential accounting information, but the pubcos themselves will tell you that they would use the barrelage figures if the pub was going to go on the market, it would be included in the property particulars. You would be able to look immediately and see that that pub does 250 barrels, that pub does 200 barrels, that one 350 barrels. What is the difference? That one has a better location, this is bigger, whatever. In our situation we have a pub directly opposite also owned by Enterprise Inns. We asked repeatedly for the detail of that rent review which was two years prior to ours. Their rent review is £36,000; we were already paying £52,000. That pub is bigger, has a car park and has game machine incomes. Why is ours more than theirs? Show me the analysis of it, that is all we ask. We never got that.

  Q92  Mr Wright: Again our predecessor committee recommended an itemised register of pub rental assessments that would be concurred across the board.

  Mr Morgan: That would be fantastic but that does not exist.

  Mr Willis: The RICS would not agree to that. There is no rental register for any form of commercial property (offices, shops, industrial properties). There are rental indices which show direction of movement of rent but no specific register. The reason for this is that no two properties are the same; no two leases are necessarily the same. In the public house sector we have a great plethora of different agreements and leases ranging from the six month tenancy right through to 20 or 21 year leases. Each of those has different terms; each of them has different tie provisions. We come right down to the issue of tenants' improvements. There was an example given to you in the earlier session of a rent of £1000; that was probably a ground rent, it was not a commercial rent for the public house. There was an example given to you of a rent on a commercial property value to square footage which was probably a shell rent where the initial tenant had to go and fit out the premises. Without putting all of this evidence on the register it would be a very simple thing that a little knowledge is a very dangerous thing. It is exactly the reason chartered surveyors train and go through their training and gain their experience in order to analyse transactions. I have to say, from a personal point of view, if I am acting for a tenant I go and actually talk to the nearby public houses; I do not ask the BDM from the brewers to give me the telephone numbers, I go and knock on the door and chat to them. There is nothing to stop people doing that.

  Q93  Mr Wright: A lot of the tenants could not afford to employ their own chartered surveyor.

  Mr Willis: No, and this is exactly the reason why the pubcos were asked to look at codes of practice. To put the record straight, I have acted for tenants and I have been given the breakdowns early on. I agree with Simon that the number of comparables that are provided at the early stages perhaps could be improved, but there is nothing to stop a licensee himself going and talking to his local competitors about rent and things. Certainly as a valuer you would do it; you are there and it is part of your training to resource evidence in the market and analyse that evidence.

  Mr Clarke: It should be said that there is a register for residential premises so I cannot see where there cannot be one for pubs.

  Mr Morgan: The helpful factor of having a register—which I wholly support—is that if you have three pubs as indeed Martin was saying you can get a distortion. If you have 30 pubs they tend to even out a little bit. If you have 300 pubs you then get a general tone. If you have a whole stack of comparables they generally tend to form a pattern and you can interpret the pattern as you will. Obviously the tenant does not want the rent to go up and the landlord does. If the evidence is en bloc you have anomalies which I would completely concur with, but the general image of that particular tone is of assistance.

  Q94  Mr Hoyle: Is it normal for commercial leases to be linked to the RPI?

  Mr Clarke: For commercial leases it is perhaps not normal. In the pubco leases it is extremely common.

  Q95  Mr Hoyle: That has replaced the UORR.

  Mr Clarke: The UORR is the up and only rent review clause. In our situation we have an inflationary increase every year and in the fifth year we have an upward only rent review clause included in our lease. I have to say at this point that we went to arbitration, we argued that our rent should be reduced and it was reduced accordingly. The upward only rent review clause is still in our lease despite the fact, as you mentioned in the earlier session, we were told by Mr Harrison that it would be removed as soon as legally practical.

  Q96  Mr Hoyle: In 2004 it was Enterprise Inns who stated that and you were successful in taking Enterprise Inns on that issue.

  Mr Clarke: It was interesting because in our particular situation I think it was all down to the reading of the lease. The arbitrator's role, had he been instructed to establish the rent under the terms of the lease, his conclusion would have been: despite the fact he knows it should have been less it would have been the same (£52,000) because it is an upward only rent review clause. However, the terms of the lease dictated that the arbitrator's role was to establish open market value.

  Q97  Mr Hoyle: It is very lucky that you are a chartered surveyor as well, otherwise this could not have been done.

  Mr Clarke: I would love to say that it was down to me but there were a number of very, very knowledgeable people who helped me.

  Q98  Mr Hoyle: It is good that you had the access to that knowledge and that is why the poor old landlord cannot take on the pubcos.

  Mr Clarke: They would not risk it. At the end of the day we won our arbitration and it still cost us half the arbitrator's fee and our own.

  Q99  Chairman: You are dealing with amateurs here; we often slip into the wrong language. Landlords and tenants we do understand the difference straightaway. We know what you mean but you will have to work out what we mean when we know what we say what we mean. I think I know what I meant just then.

  Mr Willis: There is an anomaly that has been identified which is the situation of arbitration and the upward and downward only reviews. A number of pubcos have built into their codes of practice that regardless of whether it was an old lease which had an upward only review they will waive that right. As Simon quite rightly said, the role of an arbitrator which is a quasi legal role actually requires the arbitrator to be given instructions at the outset to say that if the rent was to go below the rent passing it would be accepted. Essentially the upward only rent reviews are in certainly the older leases and there is an anomaly there.



 
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