Post offices - securing their future - Business and Enterprise Committee Contents


Memorandum submitted by Essex County Council

  Essex County Council welcomes the opportunity to contribute to this Inquiry into the future of the Post Office network. As a leading upper-tier local authority and one that is committed to achieving the best quality of life in Britain, we are pleased that the Committee is reviewing the future of this valuable service network.

  We believe that local government has an important role to play in the future of the post office network. We have based this view on the experience we have gained in developing our innovative approach to re-opening closed post office branches in Essex and our experience of campaigning to save branches in our county from closure.

  We argue that if the post office network is to become truly sustainable it must be recognised and run as a community service—distinct from the commercial products sold through branches. Many of the problems facing the network stem from confusion between the role of the local branch as a community service and status of Post Office Ltd as a commercial enterprise. Thousands of branches have been closed in attempts to increase the Post Office Ltd's commercial sustainability, while our communities' needs have received markedly less attention.

  We have concluded that a radical re-think is needed. The post office network can combine profitability and public service, but not in its current form. Changes in the scope of services will be required, but further reform will be necessary to bring true sustainability. Only by localising decisions on the shape of the branch network can we secure a sustainable, accountable and responsive post office service.

  This submission can be read alongside our Counter Measures pamphlet.

THE ESSEX STORY SO FAR

  1.  In September 2008, Essex County Council became the first UK local authority to use local funding to reopen a post office branch closed by central government. Since September, two more post offices have been reopened in isolated rural locations and the programme team are currently conducting negotiations with a number of other potential sites across the county. A further four post offices will be reopened using the locally funded Essex Model by summer 2009, with potentially 10 more to follow thereafter.

  2.  We are committed to this because we understand the important role that post offices play in our communities. The post office provides a service infrastructure allowing older and vulnerable people to access services in their own community and to retain greater independence. It provides a unique access point for public information; increases opportunities for social interaction and increases customer footfall for small retailers.

  3.  In Essex, where post offices have closed, we are looking to re-build a local service network. Working with a range of small, independent retail outlets we will provide "community information points "—web-based service access points and we will ensure communities have access to postal services. This network is—in effect—a new brand on the high-street providing services such as internet access; free cash machines; bill payment facilities; postal services and banking services. These services will be complemented by direct access, through the community information points, to information about the local community and signposts to services provided by Central Government, County and District Councils, the Police and many other public bodies. The service mix will vary in line with local community needs. Indeed, postal services need not be provided at every branch, in some instances a free cash point; an electronic payment terminal; and mail collection facilities may be all that is required.

  4.  In building this network we have tested independent retail outlets against a set of eligibility criteria. We have then short-listed sites for community information points based on consideration of issues such as local need, the availability of alternative services, and even the physical accessibility and the layout of the premises. Where postal services are to form part of the offering, we have then negotiated the shape of the local service with Post Office Ltd. Where Post Office Ltd are happy to see postal services reopen (whether as stand alone branches or under the auspices of an existing branch) they conduct their own assessment of potential providers and subject their businesses to detailed scrutiny.

  5.  Central to the success of this new service is the simplicity of our funding model. We have based our approach on time-limited start-up grants. These are paid to approved providers based on likely numbers of customers, transactions and staff required. Grant payments are made for the delivery of community information services. The retailer must hold have a wholly separate contract with Post Office Ltd for any postal services that are to be provided. We have insisted that providers prepare a business plan and train to deliver community information services. Over time, the business plan has to demonstrate how the postal activities contribute to overall trading profit.

OUR FUTURE VISION

  6.  Looking to the longer term, a re-think is required in the way the post office branch network is run. Without substantial reform, the network will struggle to sustain its operations in either commercial terms or as a community service.

  7.  The current Post Office network is run as a commercial enterprise and supported by substantial public subsidy. But subsidy will not make the branch network sustainable:

    (a) commercial constraints are squeezing branches out of their important community role, and

    (b) services traditionally offered over post office counters are increasingly provided through alternative channels.

  8.  At present, local postal services are delivered by franchisees under contract with Post Office Ltd. Local branches are therefore forced to bear the costs associated with national overheads. Overhead charges are allocated to post office branches without negotiation to meet the costs of infrastructure and support services. These can exceed the costs associated with service provision (ie salary and commission paid to the postmaster). The limited evidence available suggests that, in some cases, only one-third of these overhead charges relate to the infrastructure support costs of a particular branch. As more branches close (in the name of greater sustainability), it is likely that overhead charges will be shared across a smaller number of branches thereby increasing the payments each branch has to make. This, together with the incentive for Post Office Ltd to keep postmasters' commission payments at a low level, has increased pressure on postmasters and further squeezed branch numbers. Moves towards commercial sustainability at the national level have undermined the sustainability of local branches and the benefits they bring their communities.

  9.  We believe it is possible to secure a sustainable future for post office branches, whilst allowing Post Office Ltd to succeed as a commercial business. We propose a radical division be established between Post Office Ltd's commercial assets—its products (eg broadband, ISAs etc) and its national contracts—and its community assets—the branch network. We propose that local authorities become custodians of the branch network giving Post Office Ltd the freedom to act as a purely commercial organisation.

  10.  We propose that local authorities take responsibility for maintaining and sustaining a local branch network in line with the needs of their communities. Upper-tier and unitary authorities would take the lead in commissioning post office services and managing contracts with incumbent sub-postmasters. The commissioning of local services would follow the same rules that apply in commissioning any other local public service. Local authorities would be responsible for the sustainability of their own local networks, commissioning new products and services and varying the mix of provision according to local needs and circumstances. They could use their experience as commissioners to innovate with contracts and create incentives for local postmasters. This may mean negotiating more favourable contracts to support sub-postmasters in areas where the social benefits exceed commercial viability.

  11.  Councils have the depth of knowledge required to understand the local benefits of post offices. They can link decisions on the local network with decisions on care provision, public transport and the local economy. Through their existing partnership arrangements they could expedite the conversion of expensive "Crown Offices" to cheaper franchises with private partners and third sector bodies. They may also co-locate Post Office services with other council services to reduce costs. Perhaps most importantly, by bringing the post office network into the family of local government services we will bring legitimacy to the management of the network. Decisions on the future of this community service will be taken by democratically elected and publicly accountable local leaders, not analysts in Post Office Ltd.

  12.  Post Office Ltd will be free to focus on the profitability of their commercial operations—governed by their success in marketing products and winning commercial contracts. Post Office Ltd would also be expected, in consultation with councils, to prepare competitive bids for national contracts tendered by central government.

  13.  Transferring the branch network to local authorities need not affect Post Office Ltd's retail opportunities. The locally managed post office network should remain an outlet for Post Office Ltd's products and (at least at first) a customer for Post Office Ltd's infrastructure support. These agreements would be defined in contracts specifying Post Office Ltd's commission structure and the service standard required of branches.

  14.  In the short-medium term, we would expect to see subsidies redirected to councils as part of their formula grant package following assessments of need for post office subsidies. But over the long term, the separation of commercial products and branch network should improve financial sustainability and reduce (to some degree) the need for subsidy. While councils can make savings by experimenting with co-location, franchising and commissioning arrangements, the separation will remove the need for local branches to pay towards Post Office Ltd's overheads and replace this with payments made, under contact, for infrastructure services. By bringing these payments into the open, we can ensure that every branch pays a fair price for the infrastructure services they consume.

  15.  The downward pressure on infrastructure support charges would be intensified as local authorities increase the bargaining power of their local postmasters. At the moment, Post Office Ltd allocates overhead charges on a branch by branch basis. With councils overseeing their local network, they can act as a single interface with Post Office Ltd (or any other provider) negotiating terms on behalf of all their branches and achieving more favourable terms. The success of Post Office Ltd's infrastructure business services will, like every other private enterprise, depend on their ability to provide the services demanded by the market at a competitive price.

SERVICE DEVELOPMENT—PILOT PROJECT FOR ESSEX POST OFFICE NETWORK.

  16.  One of the most significant challenges local authorities face is ensuring that all residents regardless of age, income, location and ability can interact and engage with the services they provide. This can be achieved through a wide range of channels whether through direct contact or through email or postal services. Despite this, some residents still find it difficult to interact with their local authority. A solution to this is to use the presence of the post office network as a hub for communications with the council.

  17.  Over the coming months Essex County Council will be working in partnership with a district council to pilot a project to use post offices as a new channel for county and district transactional services.

  18.  The reach of the post office network in both geographical and operational terms is considerable. Post offices are locally convenient, offer a counter service five days a week (and some on Saturdays as well) and use a highly flexible IT infrastructure. Additionally, all Post Offices are secure, have trained staff, and already offer cash transacting services and bill payment facilities

  19.  The pilot aims to enable any payments due from residents to the local authority or conversely from the local authority to residents to be paid through the post office using the Horizon system.

  A list of potential transactions that could be included in this pilot includes:


Payments to the Local Authority Payment to residents


1.Benefit/Tax overpayments 1.Uniform vouchers
2.Council housing service charges 2.Council tax rebates
3.National non-domestic rates 3.Housing benefit rebates
4.Leaseholder payments 4.Concessionary travel schemes
5.Building regulation fees
6.Garage/allotment/hall hire rents
7.Parking notice charges
8.Leisure charges
9.Care and support payments
10.Certain grants




  20.  The operating model to enable such transactions is cost effective, straightforward and user friendly. The only requirement is to negotiate a contract with Post Office Ltd to add these services to the Horizon system. Following this, the local authority to add the appropriate barcode to the paperwork sent to the customer.

  21.  Services registered on the Horizon system can operate across the entire post office network. Therefore, the operator of each post office can undertake these additional transactions as part of their normal business (without the need for Council staff) and in return they receive "transaction related pay" from Post Office Ltd based on the type and frequency of transactions. No direct relationship is needed between the local authority and any post office, meaning that overheads are minimal and there is no requirement for local authority back-office support staff.

  22.  The benefits of this programme are significant. Using post offices as an extra channel to deliver services gives local authorities access to a low cost, community centric, trusted and secure method of conducting business. The addition of a convenient highly accessible channel would, we anticipate, have the additional benefit of reducing congestion in council cashier offices or calls to their call centres. Moreover, this pilot will increase the footfall into the Essex post office network as a whole, supporting post offices to generate more income and ultimately become more sustainable.

  23.  We are currently talking to district councils who would like to deliver the pilot and are in talks with Post Office Limited on the contract. We estimate that this pilot will "go live" during summer 2009.

  24.  Our intention, is to roll this programme out to the entire county allowing all districts to benefit from the additional channel. With Essex being one of the largest counties in the UK, we would renegotiate the terms with Post Office Limited during this expansion to pass on the efficiencies created through economies of scale to all parties involved.

  25.  We would also like to expand the variety of services available in post offices; as more and more services become available online across the public sector, these could easily be integrated into our community information points to allow people without internet access at home to access these services. Furthermore, with post offices already conducting a number of different document checking and assessment services, we see potential for certain assessments usually conducted by Local Authorities being conducted in post offices such as eligibility for concessionary travel passed and disabled blue badges.

QUESTIONS ASKED BY THE COMMITTEE:

What services should the Post Office network offer (a) from government; (b) from local authorities, and (c) from other sources, including services in competition with Royal Mail Group?

  26.  The Post Office network must continue to diversify its product base if it is to become sustainable—this is without question. Although we would anticipate Royal Mail Group services continuing to be delivered through Post Office branches, we would not artificially limit the menu of services to those provided by this one company. However, our vision would see decisions about the services local post offices provide, devolved to the local level. While many services provided under contract with national government would be available in any branch, other services may vary as local authorities shape the service mix in line with local needs and circumstances. In some areas a free cash machine, banking facilities, electronic bill payment and a mail collection service may suffice; in other areas specific local services offered by public and third sector partners might be brought into the mix.

  27.  There are however, clear opportunities for local authorities to make greater use of post offices in delivering local services. We would anticipate that our model would lead to far greater use of post office counters for council tax payment and benefit administration. We may also see local authorities making greater use of some of more innovative products provided by Post Office Ltd or some other provider.

  28.  For example, local authorities spend an increasing amount of time and money trying to engage with their communities. Response rates are often disappointing and many so called "hard to reach groups" have stubbornly lived up to their name. With a large retail network and high levels of trust in the Post Office branch there is an opportunity for councils to use post offices as front doors to local services and as points through which to engage citizens. Pilots, such as those conducted in Sedgemoor Somerset, suggest that the post office network can increase consultation responses by a factor of 100. We would expect such opportunities to be exploited as a result of local authorities becoming involved in commissioning local postal services. To re-iterate however, we would advocate that decisions over the use of such services be taken by elected councillors at local level.

To what extent would these increase the network's commercial viability? Is there a case for any service to be subsidised, and if so, to what extent.

  29.  While diversification into new products and services may go some way to increase the viability of Post Office Ltd, this will not be enough to ensure the sustainability of the post office network. There is little chance in the short-medium term that Post Office Ltd's net losses (£184 million in 2007-08) could be offset by revenues from new products and services. Indeed, there is little chance that the network will become commercially viable without further (and substantial) branch closures.

  30.  Given the vital role the post office branch plays in its local community we could not advocate any further closers—whether these are planned or forced on postmasters through punitive terms of trade. We therefore recognize the need for continued subsidy for the post office network.

  31.  But we also recognize the need to change the way this subsidy is paid. Continued subsidies in their current form will, at best, sustain the network in its current form. If local authorities were to act as custodians of the branch network with subsidies channeled through formula grant payment, there would be a clear mechanism through which the branch network's reliance on subsidy could be reduced over the long term without widespread closers.

How much account should be taken of (a) costs to the taxpayer in providing services through the Post Office rather than through cheaper channels; and (b) consumer preference for alternative channels?

  32.  In general terms, those responsible for spending public money should maximise value for money in the decisions they make. This must involve balancing financial costs with the range of anticipated benefits and consumer preferences. Where provision of services through alternative channels represents better value for money then these alternative channels should be used. The Post Office already receives substantial public subsidy and there can be little justification for using still more public money to provide services through the network when this does not optimise value for money or align with consumer preferences.

  33.  By bringing the post office into the family of local government services there is an opportunity to diversify the range of local services provided through the branch infrastructure. Although local decision makers should determine the particular service mix in each locality, the Post Office could develop a role as the front door to a range of local public services. Were the branch network to be brought under local authority stewardship, such a role could provide a sustainable future for the branch network even if Post Office Ltd proved unable to win sufficient business in the open market (whether this be on value for money grounds or consumer preference for alternative channels).

To what extent would a desire for the presence of a Post Office or Post Office services translate into actual use of those services?

  34.  Essex County Council has no specific view on the extent to which desires for a local post office will translate into actual service use. However, we believe that only local authorities have the local knowledge required to judge where post office services are genuinely necessary. Local authorities can shape the branch network in line with local circumstances, residents' preferences and genuine local need. Moreover, they can link this work with decisions on the provision of other local services and can balance these against alternative service priorities. Crucially, local authority decisions to commission or not commission a post office service within a particular locality will have legitimacy that similar decision from Post Office Ltd's lack. They will be taken by elected councillors, visible to their communities and responsive to the preferences of local citizens as expressed at the ballot box.

What are the impacts of the availability of post office facilities for businesses, and local residents; and in particular how significant is the network in aiding social and financial inclusion

  35.  The post office has a significant positive impact on the whole community. Analysis from the Citizens' Advice Bureau suggests that 59% regard the post offices as "centres of the community" and cite this as fundamental to their local value. More than eight out of ten see the local post office as a place to get official information, while around two-thirds use the post office as a source of local information and informal advice.

  36.  The local branch also plays a vital role in promoting financial inclusion; only 4% of villages have a bank while some 60% have a post office. This is a role particularly valued by older people: many feel safer using the post office as a one stop shop to collect benefits and pay bills, rather than carrying money from one place to the next place. There is also a crucial social dimension—more than a quarter regard the local post office as a place to meet.

  37.  This social dimension should not be underestimated—particularly in rural communities. Those rural areas threatened with post office closures are among those who have lost bank branches, shops and petrol stations in recent years. In many cases, the post office is now the only remaining service—an estimated 57% of rural postmasters provide the only retail outlet in their village. The role these postmasters play in their communities—not least in supporting older and vulnerable people—cannot be replicated.

  38.  In economic terms, Post Office branches can have an enormous impact. Analysis from the New Economics Foundation suggests that the closure of a post office branch has a dual impact on the local economy. There is a direct reduction in the flow of money through the local area as a result of the branch closure,

    "for every £10 earned in income, the post office generates £16.20 for its local economy—of which £6.20 is direct spending on local goods and services."

  39.  And there is an indirect impact on the costs—and therefore profitability—of local businesses,

    "each post office saves small businesses in their direct vicinity in the region of £270,000 each year."

  40.  This indirect impact is considerable. The evidence suggests that 82% of small businesses think that the closure of the local post office would adversely affect their business, increasing travel time, queuing time, and even leading to business closures. Local retailers may bear the brunt. The withdrawal of local branches would increase costs, and can also cut sales through reduced customer footfall.

  41.  But it is older and more vulnerable consumers who will be most affected by post office closures. Post offices can help older people stay active by providing an infrastructure that allows them to access services in their own community. A poll conducted for AgeConcern, suggests that 99% of older people consider their local post office to be a "lifeline" and more than half fear closures would leave them isolated. Indeed, Postwatch Scotland—the consumer watchdog for post office services in Scotland—has estimated that 86% of elderly rural residents would lose their independence if their local branch were to close.

  42.  Taken together, the positive impacts of post offices on their communities are considerable. Our own analysis suggests that for every six post office branches, communities in Essex enjoy benefits worth around £1 million per year. Across the UK as a whole, this suggests the branch network could deliver benefits worth over £2 billion per year—£2 billion that will never appear in Post Office Ltd's trading statements.

What level of subsidy-if any-per Post Office would be reasonable in the long term; for example, should it be £20,000 or £200,000?

  43.  We would caution against establishing a rate of subsidy-per-post office of this is to be delivered direct to Post Office Ltd or to local authorities through revenue support grant. The crucial metric concerns the level of subsidy required to sustain non-commercial but socially necessary branches. Under our proposed model, such branches could be identified within each upper-tier authority area and additional revenue support grant provided in line with the degree of need.

CONCLUSION

  Essex County Council has led the way in identifying and applying innovative ways to safeguard the future of the post office network. We understand the value of post offices to our communities and we have worked to create a model that not only saves this community asset in the short term, but also establishes the foundations to help ensure the long term sustainability of the network.

January 2009






 
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