BBC Commercial Operations - Culture, Media and Sport Committee Contents


Examination of Witness (Questions 260-279)

LORD CARTER OF BARNES CBE

10 DECEMBER 2008

  Q260  Janet Anderson: Pact has pointed out to us that BBC Worldwide does not make public how much its 29 UK and overseas channels pay for programmes acquired from the BBC, so we really have no way of knowing.?

  Lord Carter of Barnes: Then that is rightly a question which I am sure you already have put and probably should put again to the management of BBC Worldwide. On your principal question, as I say, I think you can argue the case either way, but slightly going back to Mr Farrelly's question, I do think we need to frame this question in a different way. In this country we are extremely good at high quality UK-originated content, extremely good at it. The BBC is very good at it, ITV is very good at it, lots of independent production companies are very good at it, Channel 4 is very good at commissioning it. It is something we are very good at. The global market for that content is growing and growing and growing, and how do we get the right balance between competitive protections and at the same time creating a British success story, or allowing a British success story to compete in the global markets? I am not sure the two are essentially at odds with each other. At the moment, you can see the conflict, but I think that is largely a function of current structures rather than necessarily the fundamentals.

  Janet Anderson: Thank you.

  Chairman: We are going to jump slightly because Helen Southworth is not able to stay because she has another meeting and there is a particular issue which she wants to raise.

  Q261  Helen Southworth: If I could ask you to focus some attention on the development of creative industries and the BBC's role within that and to ask what you are hoping for from the development of the Media City at Salford in terms of the development of creative industries within the UK and what opportunities that is going to give us for a global market position?

  Lord Carter of Barnes: I think there is an awful lot of evidence to show that the changes over the last—and it really has only been over the last five or six years, not just with the BBC but also with the independent production process more broadly, have, to use, I think, a previous Secretary of State's quote, "spread the venture capital for the UK creative industries more broadly" both in the ownership of it and in the geographical home of it. What does that do? It spreads employment opportunities and it spreads creative opportunities. I think there is a reasonable degree of evidence—and this slightly goes back to Janet's question—that it actually creates value, absolute value, because you get competition in the market and you get organisations and entities which can own their own assets, and they can grow scale and they can acquire and therefore they can invest themselves. So the strategy is, I think, one which has been borne out by evidence and the Salford move, the expansion of the BBC's capabilities in Scotland, the extension of the window of creative competition, the transfer of secondary rights, the extension of the regional quotas, these are all designed, I think, to create a greater level of competition and creativity, and the evidence so far is good. I think it is good.

  Q262  Helen Southworth: Are you hoping that the BBC is actually going to invest significantly in making that happen, because it is the big public service body which can make it develop?

  Lord Carter of Barnes: I have heard the siren voices which say, you know, as ever, it could be done quicker, there could be more of it and it could be more efficient, and it may well be that all of those things are true, but I certainly do not sense any lack of enthusiasm from the BBC senior management for these changes, and I think that is for the good.

  Q263  Rosemary McKenna: Minister, various organisations and individuals have argued that the BBC Trust is not a credible check on the BBC's commercial ambitions. Has the record of the Trust so far lived up to your expectations?

  Lord Carter of Barnes: That is a nice googly there, Rosemary! Well, it is a relatively new innovation, is it not? If there is any place in which you can say these things, it is probably in this House. Creating institutions fast is a contradiction in terms because you need some time to do that and the BBC Trust is still in its relatively early days. Is it an improvement on the completely integrated governing structure that there was before? I think on balance, yes. Is it a forensically separate structure where accountability sits clearly in one place and regulatory responsibility sits clearly and singularly in another? No, it is not, but it never was. It was always designed to compromise and to balance the conflicting challenges of how do you provide the necessary degree of common guidance to a market whilst recognising that the BBC is different? And the BBC is different, on lots of levels, not least around this question about how do you have a player which is funded largely, in the vast, vast majority, by taxpayers' money through a licence fee whilst at the same time encouraging it to do commercial activities in order to put a ceiling on what that is. So there is an almost inevitable tension in there because you are asking it to stimulate it to do things which might of itself be in conflict with the market. I think the evidence so far is that the BBC Trust has by and large exercised its judgment on most of those things pretty well, but it is very early days.

  Rosemary McKenna: Thank you.

  Q264  Chairman: On some things the Trust has clearly taken quite a hard line against the BBC Executive, on others the Trust has seen its role to defend the BBC, and there is an inherent contradiction between those two roles. It is not a question of whether or not it is early days, it is obvious from the start as to whether or not there is a contradiction. Is this an issue, do you think, which bears re-examination in due course?

  Lord Carter of Barnes: Well, everything bears re-examination in due course. It depends on how long you mean by "due course". Is it on my agenda? Is it a burning issue? Do I sense that the collective and independent objective analysis of the judgments made which have been bad demand a re-think? No, I do not. I do not.

  Q265  Chairman: So until we come round to the next charter renewal period, the existing structure is likely to remain in place?

  Lord Carter of Barnes: I would say that is highly likely. Making big structural changes on governance no one does lightly. I know you do not mean this, Chairman, but it is always in a sense easy to have these discussions at a conceptual level. It is always worth bearing in mind the effect on the organisation, the people who work in it, the organisations which have businesses that depend upon the BBC, the knock-on effect in communities. Whilst these things are important and surely we would always want to get them 100% right, we also want to make them 100% operational, and I would say the Trust is operational as itself well. It is up and running. It has quality leadership. There are quality people involved in it. It has set out a framework and a set of guidance. It has created a reasonably effective—with some inherent constructive tension around the edges in its working relationship with Ofcom, the sector regulator, but it seems to be more than functional and actually having a bit of tension in that system is not all bad in a way. So would I rush to make a change in the near future? No, I do not think I would.

  Chairman: Thank you. I think we will now move slightly beyond the BBC to your more general responsibilities.

  Q266  Mr Sanders: Your appointment indicated the need for convergence at Ministerial level. Is it time for a converged Department of Communications as well?

  Lord Carter of Barnes: One of the many fascinating things about my sector is that it affects almost every aspect of what government does because it affects almost every aspect of what all of us do, so you might end up with a very big department. I think at the moment the remit is a remit to look at how best we maximise our position as a country. What does that mean in terms of citizens, consumers, viewers, listeners, the industry, infrastructure and investment? Machinery of government issues, I have to say, are not part of the brief.

  Q267  Mr Sanders: Are there not areas, though, where the two departments might be at odds?

  Lord Carter of Barnes: I am sure there are. I have to say, I have not seen it yet. As I say, what I have discovered in two months or so is that it involves more than just two departments. I sit in two departments because that is where, if you like, the centre of gravity of activities are, in the Department of Business and the Department for Culture, but there are significant issues which are relevant in the Department of Innovation, there are significant issues in relation to broadcasting in the devolved nations departments, there are significant issues in terms of education and skills and there are significant issues in terms of general public service delivery, in the efficiency of public service delivery using new technology, so trying to tidy it all up in one place, even if one tried to, I think might be trickier than it appears at first, but I have not found it an obstacle, let us put it that way.

  Q268  Mr Sanders: How do you view the job? If something came up which straddled both departments and required you to take two positions, say a leadership role which went down on one side or the other—or do you see yourself as a referee who just observes and approves one department over the other, or do you see yourself getting your hands dirty and actually setting one department against the other where there may be conflicting interests?

  Lord Carter of Barnes: Well, I see myself as a technocrat, to answer your question, rather than as a referee. I think at the moment we are at the stage of trying to frame the questions and the answers. If it comes to the point of adjudication and the ability to exercise the judgments of Solomon if there are conflicting departmental interests, I think that would be for other people rather than me. My job is to try and bring the analysis into one place, to try and build a common understanding of what our digital economy is going to look like in five or six years' time, to understand what that means for the big questions both in public policy and in commercial industrial policy and see how best we align them. If there are conflicts, we will take them as they come, but that is not where we are in the process right now.

  Q269  Mr Hall: You are probably in a very good position or place to deal with the relationship between Government and Ofcom. Both are charged with the requirements of policy planning, yet there is really a very strong potential for a dichotomy between the roles of Ofcom as a regulator and the Government as a policy maker. How do you see that and how would you resolve that dichotomy?

  Lord Carter of Barnes: I used to say when I was at Ofcom that one of the few mistakes I think were made, if I am allowed to say so, in the passage of the Bill into an Act was calling it Ofcom. It would have been better if it had been called the Strategic Communications Authority, because actually that is largely what it has become, but I think part of the reason why it has become the Strategic Communications Authority is because this has not been an area where Government has been focused. There was, I think, a degree to which the Communications Act was passed, Ofcom was created and the sector was progressing and inevitably Government has multiple priorities. I think the reason why Government has returned to it with some degree of forensic focus is partly because of what is happening in technology, partly what is happening in real people's lives, partly what is happening in the macro-economy, that we need other sectors which are going to grow and thrive and succeed. Look around the world. Look at how important the digital economy is to President-elect Obama's plans. Look at what the French Government is doing and what the German Government is doing, or go to Asia and spend any time in Asia, as I am sure many of you have. Building an effective digital economy and having a government position in policy and framework planning is a critical part of government leadership, and I think that is where Government needs to be and that is what we are focused on doing. My sense from the Regulator, in its role as a strategic thinker, if you like, is that it is very welcoming of Government regarding this as a priority—and who would not be?—but there is a very clear recognition that in Ofcom's role as the independent statutory regulator it continues to exercise its judgments independently, and rightly so.

  Q270  Mr Hall: So you see this as a very healthy relationship without many pinch points at all and that both Government and Ofcom are ostensibly working in tandem?

  Lord Carter of Barnes: Personally, I think it is a tripartite relationship between Government, the Regulator and the industry.

  Q271  Mr Hall: Have you got any plans to change their name to the Strategic Communications Authority? Will that be primary legislation?

  Lord Carter of Barnes: I do not think we would be using valuable legislative time to effect a name change! It was more to illustrate a point.

  Mr Hall: Okay. Thank you.

  Q272  Philip Davies: Just in terms of some of these conflicts which you have not yet identified, if I could sort of throw one in to see what you think. The "nanny state" fanatics at the Department of Health appear to be more and more obsessed with banning so-called "junk food" advertising at every single second of the day, whereas historically the Department for Culture, Media and Sport has taken a much more sensible view about these matters, and Ofcom appear to be put in the position of referee in this particular dispute themselves. I just wondered where you stood on the existing restriction on advertising of so-called "junk food" and whether there are any plans to extend it, as the Department of Health seem so keen on?

  Lord Carter of Barnes: My sense is that those discussions have got to a sort of sensible working place where there is now an industry-funded initiative. It seems to have the support of the Department of Health as well as the Department for Culture, where there is a commitment to look at the codes and the self-regulatory rules and obligations placed on advertisers to sensibly promote, whilst at the same time having a kind of common participation in a communications exercise in the broader sense of the word to encourage people and inform people about healthy lifestyles. So my sense is that the flurry which you refer to has brought everyone together—you could take a view as to whether it was done as constructively as it could have been, but nevertheless it has brought everyone together in a way which has created a degree of common cause. So I do not sense there is the need for another government intervention in this area right now.

  Q273  Philip Davies: So on any proposal to extend the ban you, as the Minister for Broadcasting, would stick up for the broadcasters and point out what a devastating impact it would have on their revenues, would you?

  Lord Carter of Barnes: Well, any decision to ban, to use your words, or any decision to restrict advertising is a matter for Ofcom. It is not a matter for the Government, it is a matter for Ofcom.

  Q274  Philip Davies: So you would stand idly by and watch it happen even if you thought it was going to have a devastating effect on the industry of which you are the Minister?

  Lord Carter of Barnes: I do not think I would stand idly by, but it is just factually a matter for the Regulator to decide, as indeed it was factually a matter for the Regulator to decide the amendment to the rules they made, I think a couple of years ago, but I do not think it is an issue and I do not sense it is on the agenda.

  Q275  Philip Davies: Just linking back to the BBC bit, obviously you were the Chief Executive of Ofcom yet you seemed to be very happy for the BBC Trust to regulate the BBC when it strikes me that the obvious alternative to do it would be Ofcom. Given the widespread disquiet there has been about the BBC Trust's recent regulation of the BBC, what are the faults of Ofcom which either you identified when you were there, or with the current regime makes you think they were very good for regulating everybody else but not very good for regulating the BBC?

  Lord Carter of Barnes: I do not think that was the issue. The issue when the charter was being renewed was where should accountability for the BBC lie in the first instance, not actually regulatory responsibility but accountability, and the judgment was made by Parliament that that accountability should no longer lie with the governors, that you needed a new institution and that it would be wholly wrong for that level of public accountability to sit with the industry regulator. So the BBC Trust was created as a vehicle for that. The question then is whether or not accountability and regulatory responsibility overlap, and they do overlap in some areas. As you know, Ofcom has regulatory responsibility for the BBC in a whole range of areas already, but there are some specific aspects of the BBC's functions where Parliament decided that it wanted that to be held in a separate place. It wanted that to be held by the body which was also the body that was going to be publicly accountable to Parliament and to the people. As I said in answer to the Chairman's question, that is a compromise, it is not a pure forensic allocation of responsibilities, but the reasons for it were because of the underlying distinction of the BBC. I do not think it was to do with the view that there was a flaw in Ofcom or a flaw in the BBC Trust.

  Q276  Philip Davies: I am not really trying to get a history lesson on the background as to how we have arrived at where we are, I am trying to extract your bottom from the fence as to where you think, as a Minister—not what Parliament thought—these things should best be done! Many people think that if Ofcom is good enough to regulate other broadcasters, then it should be good enough to regulate the BBC and not just left to the BBC Trust, which rather than being a regulator is more of a cheerleader.

  Lord Carter of Barnes: Well, my bottom is not on the fence, it is on the facts, and the facts are that as a Minister I am doing what Parliament decided very recently, which is living with a structure where there is a very clear set of allocated responsibilities. Whilst I am sure there are many people who are unhappy with it, I am sure I could find many people who are very happy with it. Therefore, at the moment, what I am saying—

  Q277  Philip Davies: They probably work for the Trust, though?

  Lord Carter of Barnes: Listen, it is not my job to be a cheerleader for the Trust, but the structure is a new one and by and large it seems to be working, if you are asking my opinion.

  Q278  Mr Evans: Stephen, as the Minister for Broadcasting, have you taken a view as to whether a broadcast of an assisted suicide should be shown on television?

  Lord Carter of Barnes: I have not taken a view on that, although like, I suspect, many other people, I have read the newspapers and watched the coverage of it. I have not actually seen the programme because it has not yet been broadcast.

  Q279  Philip Davies: Have you taken a view on anything yet?

  Lord Carter of Barnes: Yes, but you have not asked me a question on any of the things that I have taken a view on! You have asked me questions on a lot of things which have already historically been decided!


 
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