BIICL Mergers Conference, 13 November
2008
Peter Freeman[137]
"Merging is such sweet sorrow"the
Competition Commission's Perspective on UK merger control
INTRODUCTION
1. When Shakespeare's Juliet exclaimed from
her balcony that "parting is such sweet sorrow; that I shall
say good night till it be morrow" (Exit above),[138]
she was referring to the contradictory pleasure and pain of separation.
The theme of my talk today is that the same can be said of mergingand
more particularly of the system of merger control in the UK: some
pain and some pleasure.
2. I will try and guide you through this
oxymoronic maze and give you an assessment of the operation and
effectiveness of merger control in the UK at present and whether
it is meeting the challenges it faces, and offer you some thoughts
for future development.
3. This has, after all, been a remarkable
year. Not only have we had the first CC examination of a case
under the special media provisions[139]
but one of the biggest UK mergers in asset value terms has been
allowed to proceed, although found to be anti-competitive, on
stringent regulatory terms,[140]
and another major and arguably anti-competitive merger has been
allowed to proceed on public interest grounds.[141]
THE PERCEPTION
OF THE
REGIME
4. Various survey ratings and rankings suggest
that the UK competition regime in general and the merger control
system in particular enjoy a very high international reputation.[142]
However, not everyone shares this positive assessment and there
is from time to time criticism that the whole process is altogether
too heavy, intrusive and burdensome on businesses and takes too
long.
5. Interestingly, there seems little suggestion
that the system delivers wrong answers (although there are occasional
concerns about remedies, to which I will return); more that we
(that is the OFT and ourselves) take too long and that it costs
too much to get to the right answer. These are important concerns
that need to be addressed. They occasionally get confused with
more institutional matterslike, how many authorities do
we need to look at mergers? That is a different issue, to which
I will also return. Let me first try and take stock of what has
happened since 2003.
OVERVIEW
6. Five years of merger control at the CC
has involved 46 reports and a considerable amount of experience.
OFT has obviously considered many more cases, and made some notable
decisions such as Lovefim[143]
and Seaweed[144]
and recently, Global Radio/GCap.[145]
You will understand if I concentrate more on the CC's work.
7. Of the 46 merger cases, 24 were
cleared and 22 resulted in an adverse finding. A further
21 cases were cancelled at an early stage of the CC's investigation.
Of the remedies imposed in those 22 adverse cases, three
were outright prohibitions, 13 involved structural remedies,
four behavioural remedies and two required a mixed remedy.
8. It is to be hoped that, after five years
of operation, the regime is in the process of maturing. It is
not implausible, as is sometimes suggested and as it would be
tempting to believe, that businesses and their advisers now feel
that they have some experience in how the new law operates and
may no longer notify merely to avoid any risk, as may have been
more likely in the early years.
9. The number of references to the CC has
decreased over the last year or so. This is probably due to several
factors, and it is difficult to assign definite weight to any
of them; merger activity is linked to the overall economic climate
and does not stay constant over time; the OFT has developed its
policy on undertakings (UILs) and it is plausible that the parties
and their advisors are more confident in offering and dealing
with UILs. The OFT has also repeatedly stated the desirability
of dealing with cases at Phase I if this can be done without disproportionate
effort.
10. Also, in November 2007, the OFT issued
new "de minimis" guidance.[146]
Generally speaking, it is designed to screen out cases and avoid
a reference to the CC where the OFT takes the view that the nature,
size and probability of the competitive harm would not merit an
in-depth assessment at Phase II. The OFT will now generally consider
adverse mergers as insufficiently important in markets accounting
for less than £10 million, unless other factors are
present, such as very high market concentration and low entry
prospects, evidence of coordination, important precedent value
of that specific case, and/or a substantial detriment to vulnerable
consumers. The policy underlying this more is eminently sensible.
11. From the CC's perspective it is much
less likely that a merger could be referred "by accident".
In general, the cases that are referred to us are not obviously
unproblematicthat is they raise potentially significant
competition issues which merit an in-depth assessment. That said,
it is important to ensure that the balance of scrutiny between
Phase I and Phase II be correctly struck, and I will return to
that theme later on.
CONSIDERATION OF
MERGERS BY
THE CC
12. Let me now turn to how we at the CC
consider mergers.
More focus
13. We are always seeking to improve our
internal procedures and to make the best possible use of resources
at the available time, through improved project management and
by focussing on the key competition issues and evidence. One way
to do this is by identifying "theories of harm' early in
the inquiry. Theories of harm are simply ways in which a merger
could harm competition. The use of the term does not in any way
imply that the CC has already formed a view that harm will arise
which would pre-empt a proper and unbiased assessment; it is merely
a tool to help provide the analytical framework. Testing these
theories then becomes the basis of the analysis.
Better evidence
14. Another technique to ensure better focus
is the increased use of "primary evidence". This means
material, including data, generated in the ordinary course of
the parties' business, most likely before the investigation, as
opposed to documents that have been specifically prepared for
the purposes of submission to the OFT or CC in a particular case.
15. The obvious advantage of primary evidence
from our point of view is that it is potentially less biased and
more persuasive than evidence prepared specifically for the inquiry,
which inevitably tend to emphasize those facts or arguments that
support the parties' case. Primary evidence provides valuable
insight into the parties' corporate strategy and how they view
the nature, state and extent of competition in a market, and how
markets naturally behave, outside the context of an inquiry.
16. This approach has already been used
extensively in market investigation cases, but is also increasingly
being used in merger inquiries (recently in the current BOC/Ineos
merger inquiry).[147]
Early meetings with the merging parties are meant to ensure that
we have access to the relevant data from the start of the inquiry.
This can reduce the initial length of our questionnaires and thus
decrease the burden on the parties. We also seek to avoid situations
where a lot of additional work is required to adapt data sets
to the CC's requirements.
New guidelines
17. A major development is the joint OFT/CC
review of their respective merger guidelines with a view to issuing
revised joint merger guidelines in 2009.[148]
18. The aim is to provide a comprehensive
and updated set of substantive merger guidelines for both Phase
I and Phase II in one single document. This will cover substantive
merger assessment issues such as jurisdiction, market definition,
the appropriate counterfactual, unilateral and coordinated effects,
and vertical aspects. Separate OFT guidance on jurisdiction and
procedure is likely to remain as will CC guidance on merger remedies.
We have received a number of submissions from those involved or
interested in merger control, including from external lawyers,
economists and business representatives and have held round table
discussions. We are now in the process of drafting the new guidelines,
which will be put out for consultation in due course.
Sharper procedures
19. The CC has recently carried out an internal
review process which suggested that to speed up our processes,
we should be more rigorous in enforcing deadlines for the provision
of information. In a number of inquiries, the case has been delayed
due to late submission of evidence by the parties. In turn, this
means that the CC's analysis will be delayed as well, resulting
in greater costs for all.
20. The CC has formal information gathering
powers under section 109 of the Enterprise Act 2002 (Enterprise
Act) to issue a Notice requiring the production of information
or documents, or requiring specific individuals to give evidence
to the CC. In the past, the CC has rarely used these powers but
this has started to change. Ironically, recent instances of the
use of Section 109 notices have been to delay an inquiry.
Sending Notices to the parties to the Project Kangaroo joint venture[149]
resulted in a suspension of the timetable until the required information
was provided and similarly in the Patientline case,[150]
referred recently and subsequently cancelled. The overall purpose
of section 109 remains clear, however, to impose a time discipline
on the inquiry as a whole.
21. These improvements to the CC's work
are all important, but there are some more fundamental issues
to address. One of them is the high incidence of completed mergers.
The problem of completed mergers
22. One of the challenges under the current
merger regime is how to deal adequately and effectively with completed
mergers. By international standards, the UK system is unusual
in not requiring compulsory pre-notification to the competition
authorities of qualifying mergers.[151]
Five years into the application of the Enterprise Act, we have
some experience with the problems associated with completed mergers
and know that they can be substantial. Completed mergers account
for more than half of all merger cases we have reported on. Of
those completed mergers, nearly half[152]
resulted in an adverse finding by the CC.
23. This means that parties are completing,
or seeking to complete, a significant number of anti-competitive
mergers and we have found that, notwithstanding the availability
of certain tools such as interim measures (hold-separate undertakings),
this poses a significant challenge to the effective operation
of our merger control. The CC has sought to address this by taking
an increasingly firm line on interim measures and now generally
obtains them in all completed mergers. The CC may also require
the appointment of a hold-separate manager and/or a monitoring
trustee to ensure the effectiveness of the interim measures.[153]
The aim of these measures is to ensure that in case of a final
SLC finding, divestment remains possible in practice.
24. Of course, in the voluntary regime that
we presently have the parties are perfectly entitled to complete
the merger without awaiting approval by the OFT/CC. But it is
equally clear that in doing so they are taking a risk. Our ability
to achieve divestmentif the competition concerns in the
relevant case warrant itshould not be compromised. Otherwise,
this would lead to the perverse situation of rewarding parties
who chose to take the risk of completion prior to a formal clearance
decision. Our Guidance makes it clear that we will generally not
take into account the potential loss the merged company may incur
when having to sell the acquired business, nor the costs involved
in implementing the sale.
25. It should be noted that the OFT has
also firmed up its practice and in its draft procedural and jurisdictional
guidance also proposes to lower its threshold for obtaining hold-separate
undertakings in Phase I.[154]
26. Another problem arising in completed
mergers is the potential lack of incentives on the parties to
achieve an efficient and timely divestment in case of an adverse
finding in the CC's final report. This issue has arisen in several
cases before the CC and it is in addition to the problems which
usually arise from hold-separate issues. To date, the CC has required
the appointment of divestiture trustees in three cases,[155]
all of which were completed mergers.
27. Overall, our experience clearly suggests
that the issues raised by completed mergers warrant a serious
discussion to assess the advantages and disadvantages of moving
towards a mandatory notification system and I will say a little
more on that later on.
Public interest mergers
28. Mergers involving public interest issues
are much in the news, and rightly so. Perhaps they offer the best
proof that we are experiencing pain and pleasure in equal measure
in that there are two recent cases to consider, one of which came
our way, the other, it is apparent, will not come before the CC.
29. These cases are BSkyB/ITV[156]
and HBoS/Lloyds TSB.[157]
Both are significant. Both are unusual in that they involve an
intervention notice served under section 42 Enterprise Act,
on the basis of a public interest consideration, thus bringing
the decision back to the Minister. The difference between the
two cases is that in BSkyB/ITV the Secretary of State, having
considered competition and media plurality advice, referred the
case to the CC and, on receipt of the report, decided against
the merger; in HBoS/LloydsTSB the Secretary of State, having considered
competition and financial stability advice, allowed the merger
to proceed. This decision has aroused the opposition of the Financial
Times, the Economist, other well known parts of the
press and not a few influential voices in Scotland.
30. Both cases, I would submit, show how
the UK system is established to cope with mergers where the issues
extend beyond competition. I am particularly pleased to see that
the CAT's judgements in BSkyB/ITV[158]
suggest that our analysis of what is a merger, and what are its
likely effects, was regarded as sound and reasonable, and that
our approach to applying remedies similarly so. The CAT found
that our interpretation of the media plurality test[159]
was incorrect on this occasion. I will say a little more on the
approach to remedies later, but the case is still subject to the
possibility of appeal, so I will not dwell further on the substance.
31. On HBoS/LloydsTSB, the issues are subtly
different, despite similarity in the statutory basis. Let us first
consider the context. Public interest intervention in mergers
is not a new thing. It would be tempting to think that merger
control must be based exclusively on competition. Indeed, in seeking
to give greater emphasis to competition under the pre-2002 "public
interest" test, the so-called "Tebbit doctrine"
of 1984 was pushing in that direction. But other factors
must also count. Indirect re-nationalization (the so-called "Lilley
doctrine" of 1990) was not favoured by our predecessors.
But national security has long been a potentially countervailing
factor, and was specifically reserved in the 2002 Act, as
was concern about consolidation in the media, again specifically
protected in the Act and reinforced in the Communications Act
the following year. The Enterprise Act makes it quite clear that
the list of public interest considerations is not closed and can
be added to even whilst a merger is in progress.
32. So I am not in the least surprised that,
faced with evidence of risk to the banking system as a whole,
and the existence of a significant merger proposal in the banking
sector, the Secretary of State decided to serve an intervention
notice in the HBoS/LloydsTSB case and to prepare and present to
Parliament the necessary new public interest consideration.
33. Since then, of course, OFT has carried
out its duty to investigate and report to the Secretary of State,[160]
various parties, including the FSA, the Bank of England and HM
Treasury have expressed views, to OFT and in some cases also to
the Secretary of State (SoS), and the SoS took a decision on 31 October
not to refer the proposed merger to the CC.
34. The OFT's Report of 24 October
essentially advised that there was a relevant merger situation
which may result in an SLC. That advice was binding on the SoS
as to its terms. But the SoS went on to decide that the new financial
stability public interest consideration was relevant and, taking
that into account, the merger was not expected to operate against
the public interest. This was because he considered that the benefits
to the public interest from ensuring the stability of the UK financial
system outweighed the potential harm to competition.
35. The Secretary of State placed some weight
on the fact that the OFT's advice was couched in terms of "a
realistic prospect" rather than a probability of the merger
restricting competition in personal current accounts, the market
for banking services in Scotland, and to a lesser extent, the
mortgage sector. This choice of words reflects the OFT's statutory
duty. He also attached some significance to the OFT's counterfactual
analysis, which envisaged that a two stage course of events was
realistic, with the Government stepping in to stop HBoS failing,
and with HBoS exerting some competitive pressure (albeit less
than its pre-credit crunch self) for an initial period and providing
greater pressure once stability had returned to the financial
markets.
36. So what view should one take of these
events? First, as I said, I regard this as the UK merger control
system in operation, not in disarray. Second, it is of course
true that had the CC been asked to consider this case in detail,
it would have been difficult, even with the most streamlined inquiry,
for us to give an authoritative view in a short time. Third, it
is also clear that the issues are not straightforward. Competition
analysis is a "broad church", and many of the matters
bearing on financial stability could also be relevant to an analysis
of the competitive effects of the merger against the likely counterfactual.
And even if the case had been referred to the CC, the ultimate
decision would have lain, as it did with BSkyB/ITV with the Secretary
of State.
37. The case is therefore best seen as one
where the need for speed and urgency overrode the need for full
investigation. Such cases should be seen as the exception rather
than the rule.
38. It does seem to me that it is essential
for any merger control system to include processes to deal with
the wider policy issues raised in particular merger situations.
How the various policy considerations relate to each other cannot
always be predicted. A defence merger, for example, might reduce
competition, as most probably do but preserve a capability judged
essential for national security. A media merger might conceivably
not restrict competition, but nevertheless threaten plurality
of media voices, particularly in the light of the CAT's recent
clarification. And a financial services merger might, as we have
seen, be judged necessary to avert systemic collapse. I remain
of the view that such judgements, in a democratic system, are
in the end best made by Ministersbetter than attempting
to place that burden on unelected agencies such as ourselves.
Recent cases may serve as a reminder that the potentially controversial
nature of merger decisions was one of the factors lying behind
the removal of Ministers from most aspects of merger control in
2002. They also underline the need for transparency of process.
Balancing the merits of differing policies may be necessary, but
it should always be done in a way that is understandable and open.
REMEDIES
39. Remedies are often the most difficult
aspect of effective merger control. Let me briefly describe our
thinking and then consider some specific issues.
Revised guidance
40. The CC consulted on its draft new merger
remedies guidance between May and August this year with the aim
of publishing the final version of the new remedies guidance soon.
41. Our original guidance on remedies was
published five years ago in June 2003, as part of the general
guidance on merger references. It coincided with the coming into
force of the Enterprise Act, so at the time we had no experience
of exercising our new powers in relation to remedies. Those initial
guidelines were supplemented in December 2004 by a specific
set of guidelines dealing with divestiture remedies, and we then
published some guidance on the use of interim measures. One purpose
of the new guidance is therefore to consolidate all that into
one document.
42. While we have "outgrown" the
current guidance(s), we are not proposing any wholesale changes.
Rather, the new guidelines are an evolution of what we already
have, filling in gaps where necessary, so that it is comprehensive
and up-to-date and incorporates our experience of operating the
regime since 2003.
43. I do not have time today to go into
too much detail on the new guidelines, but will instead highlight
the main areas, particularly those aspects which are new and intended
to fill existing "gaps".
44. The introductory section now gives an
overview of the range of available remedies and the circumstances
in which, typically, particular remedies will or will not be appropriate.
It is made clear that in choosing an appropriate remedy, we will
look first at effectiveness. Only then, we will separately look
at proportionality and choose the least restrictive and costly
remedy.
45. It will come as no great surprise that
we prefer structural (divestiture) remedies to behavioural remedies,
as the former generally constitute a direct measure to restore
the rivalry that would be lost by the merger. There is less risk
of market distortion and structural remedies avoid all the difficulties
associated with monitoring and enforcing ongoing behavioural remedies.
The CC will generally seek divestiture of the smallest, viable
stand-alone business that can compete successfully. I will discuss
the exceptions to this below.
46. A frequently contentious issue in the
course of the divesture process is the identity of the purchaser.
We are now making it clear that the purchaser must have access
to sufficient finance to develop the business and must be committed
to competing in the relevant market.
47. There is now also a small section on
Intellectual Property remedies. In most cases, we are likely to
treat these as a form of asset divestiture. However, a key aspect
in an actual inquiry will be whether IP alone is sufficient to
enable the purchaser to compete effectively and it may only form
part of a more comprehensive remedy.
Structural vs behavioural remedies
48. I mentioned our preference for structural
remedies, as they directly address the competition problem and
provide a one-off lasting solution, without the need for continuous
monitoring. It would be unusual for the main remedy to be behavioural.
They tend to be only appropriate where a structural remedy is
not feasible, as in Dräger/Airshields,[161]
or where the SLC can be expected to be of limited duration, as
in First/Scotrail.[162]
49. We see behavioural remedies as falling
into two categories. The first are enabling measures which are
designed to overcome, for example, barriers to entry. The second
category, very much a matter of last resort, are behavioural remedies
which control the anti-competitive outcomes, for example, by imposing
a price cap.
50. Having said that, there are always exceptions,
and an example is the recent case of Macquarie/National Grid Wireless.[163]
This merger brought together the two main providers of national
managed transmission services and network access to UK broadcasters.
On a cursory assessment, it seemed that structural remedies would
be the best solution. However, for several reasons we took a different
view.
We identified significant customer benefits
which were likely to be lost as a result of the most feasible
divestment option.
There was also a very real risk of delay
to the digital switchover which is underway and due to be completed
by 2012. This would have resulted in significant cost and inconvenience
to the broadcasters and the public.
The behavioural remedy was embedded in
existing regulation as there was already regulatory control of
the network access element. The remedy was supported by Ofcom,
as well as by all significant customers, ie the broadcasters.
51. So for reasons of practicality, proportionality
and potential loss of customer benefits we adopted a set of behavioural
remedies. This case should not be interpreted as in any way indicating
a trend towards the use of behavioural, or regulatory, measures
in the CC's practice. Nor does it mean that we do not care about
competition, as has been suggested by one distinguished commentator
in the context of this case.[164]
52. Let us also say a few words about the
BSkyB case. Although this case may still be subject to appeal
the CAT's recent judgements in the BSkyB[165]
case contain interesting comments on the CC remedy powers. I will
touch briefly on these.
53. In its application to the CAT, BSkyB
claimed that by, in the first place, considering the more stringent
remedy of full divestment the CC had wrongly rejected its proposed
alternative remedies. In referring to its judgement in Somerfield[166]
the CAT noted that the CC and the Secretary of State have a margin
of assessment in relation to appropriate action for remedying
the SLC created by a merger. As set out in its guidance, the CC
needs to achieve as comprehensive a solution as reasonable and
practicable to remedy the adverse effect. As the CAT had already
held in Somerfield it was not unreasonable, as a starting point,
to consider "restoring the status quo ante".
54. BSkyB further challenged the divestment
down to a holding of 7.5% as irrational and suggested that, on
the basis of expected effective voting turnout, a divestiture
to below 15% would have been sufficient. At the other end of the
spectrum, Virgin's challenge argued that the CC should have ordered
a full divestment and that the CC's partial divestment was a departure
from its own guidance. Pain and pleasure again, or perhaps double
pain?
55. The CAT found that in deciding on a
remedy, the CC was entitled to a significant element of judgement
and was permitted to take a cautious and conservative approach
to likely future voting patterns. But equally, the removal of
any "realistic prospect" of material influence as a
result of partial divestment rather than full divestment did not
constitute a departure from its guidance. In any event, given
that the reasons for choosing that particular remedy where fully
explained in the report and had been subject to consultation,
any departure was fully reasoned.
56. In its second judgement on relief, the
CAT found that the SLC remedy was the culmination of a logically
distinct investigation and decision-making process. Given that
the SLC finding was upheld by the CAT, the validity of the respective
remedy was not in any way affected or undermined by the report's
findings in relation to the plurality issues.[167]
The CAT found that the competition remedy was sufficient to address
any plurality issues. It is now for BERR to implement it.
LOOKING AHEAD
57. Looking ahead I do not, first of all,
believe that the analytical approach approved by OFT and CC needs
any fundamental changeit is soundly based on sensible competition
theory, buttressed by fair and rigorous evidence gathering and
is at the apex of international best practice. I do see two areas
of interest. First, possibly moving to a mandatory, rather than
voluntary system. Second, how to ensure the right balance is struck
between the Phase I and Phase II stages, assuming, as most people
do, that a two-stage process is worthwhile.
58. Let me talk first about pre-notification.
59. The starting point is that the UK merger
control system does not require mandatory pre-notification of
mergers and an investigation by the OFT has no general suspensory
effect. In practice, mergers can be and are agreed, completed
and implemented even if subsequently OFT or CC find them to be
anti-competitive. In such a case, the merger may have to be "unscrambled"
through divestiture, which raises a range of practical problems
some of which I have described earlier.
60. I have referred to the possible weakening
of the overall effectiveness of the merger regime and the need
to expend considerable resources on establishing effective interim
measures to stop further integration of the merged business for
the duration of the investigation. These resources could be much
better employed in the investigation of the merger itself.
61. Even from the parties' point of view
the non-notification system is not necessarily favourable. While
it may seem attractive to be able to complete without awaiting
competition clearance, it is by no means risk-free. Parties who
choose to consummate the deal can find themselves in a situation
where the OFT and/or CC will require them to commit to hold-separate
undertakings at a stage where they may be half-way through the
integration process. This can and does cause considerable inconvenience
for the business, not to mention the legal uncertainty. And they
may be required to divest themselves of the undertaking or assets
they have required, possibly at considerable cost or loss.
62. Of course any change to the system may
have consequences which would require careful consideration. If
the UK moved to a compulsory pre-notification system, a great
deal of thought would have to go into choosing the appropriate
notification threshold. Would the share of supply testwhich
resulted in many reference cases in the recent pastneed
to be abolished, not least because it might not be considered
compliant with international best practice in a notification system?
And if we do go down that route, do we need or want some sort
of "claw back" to replace it to ensure "smaller"
anti-competitive mergers remain reviewable? Do we have robust
evidence, beyond the anecdotal, of an actual chilling effect of
pre-notification on the economy? Overall, how would we quantify
the costs and benefits of moving to a notification system?
63. It seems that all these and, I am sure,
many more questions need careful consideration and assessment.
This would need to include meaningful comparative research on
how other merger notification systems function and to what extent
we can or (cannot) draw conclusions for the UK. But that debate
is one that really needs to be had soon if we want to travel in
the right direction in the medium term.
64. The second issue is Phase I/Phase
II.
65. I mentioned earlier a decrease in the
number of references to the CC recently. This it may be deduced
reflects in part greater activity at Phase I. Generally since
the IBA Healthcare[168]
case, the OFT has sought to provide much detail and reasoning
in its Phase I work, and to cover more ground. Equally, parties
have tended to provide more material and data in pursuit of Phase
I clearance. The OFT has become more sophisticated in obtaining
undertakings in lieu and has been more explicit on de minimis
clearances. All these factors have much in their favour.
66. The question of overall time taken by
the system as a whole remains a concern. It is hard to assess
this objectively as in the absence of mandatory pre-notification
the start date for Phase I is not always clear. One issue is the
time taken to examine a "problematic" merger (ie one
that will in all probability go to the CC). The time spent on
Phase I should preferably be limited as the main focus should
be Phase II. Can this be done? There would appear two possible
ways. One would be to have statutory time limits at Phase I (the
need to fix a start date inherently implies a move to mandatory
notification).
67. Another, possibly complementary, move
would be to provide for "fast tracking" of clearly problematic
mergersidentified as such either by the authorities or
by the merging parties. OFT may already offer such a possibility
in practice, it is understood. This may involve some asymmetry
of treatmentin other words possibly a lower reference threshold
for these types of merger. By contrast, mergers that clearly lend
themselves to solution by means of undertakings in lieu, for example,
could perhaps benefit form a longer period at Phase I. After all
there is a good prospect that Phase II can be avoided altogether.
Some skill is obviously needed to tell the two cases apartand
some mergers will not fall into either category.
68. But these problems are not insurmountable.
Difficult mergers do need to be looked at in depth and a filtering
system is needed to identify which mergers need in-depth examination,
as it would be futile to look in-depth at all mergers. If the
filter starts to take as long as the in-depth examination itself,
the outcome is, as they say, "sub-optimal".
69. It is said from time to time that the
solution to this is to have merger control, at both stages, conducted
by a single authority presumably with an enhanced degree of judicial
scrutiny. This is perhaps not the place to debate the merits and
demerits of a single competition authority. But I do not believe
this particular issue would be greatly different in a single authority
environment. The problem merely becomes internal. For example,
single authorities, such as DG Comp, typically operate a system
based on mandatory pre-notification and a two-stage examination,
subject to statutory time limits at each stage, albeit with "stop
the clock" conditions. The issues there are not very different
from ours, although there is the added need to demonstrate that
the examination at stage two is genuinely objective. Disputed
cases tend now to go to appeal.
70. Perhaps the better way to look at this
issue is positively. If an investigation is to be in two stages,
as is the norm, the existence of a separate, well-established
Phase II authority is a big advantage. Having two authorities
overcomes many of the common criticisms that the administrative
procedure, normal in Europe, combines the role of investigator,
prosecutor, judge and jury. A powerful independent body has its
uses in the merger control context.
71. Leaving that question on one side, however,
the issue of how much is done at which stage on which case will
not go away and needs to be addressed, regardless of any debate
on institutions. Simply increasing the amount of work at Phase
I, although understandable, is not the appropriate way to deal
with all kinds of cases, and in this context it is important to
remember that the objective of merger control is not to clear
all mergers, but to control, in an efficient and proportionate
way, those mergers which harm competition. So the challenge of
striking the appropriate balance between Phase I and Phase II
remains.
November 2008
137 Chairman, Competition Commission. All views expressed
are personal. Back
138
Romeo & Juliet Act II, Scene 2 184-5. Back
139
Acquisition by British Sky Broadcasting Group plc of 17.9 per
cent of the shares in ITV plc. Decision of the Secretary of State
29 January 2008. British Sky Broadcasting Group plc v (1)
The Competition Commission (2) The Secretary of State for Business,
Enterprise and Regulatory Reform; Virgin Media, Inc, v (1) The
Competition Commission (2) The Secretary of State for Business,
Enterprise and Regulatory Reform, Judgement of 29 September
2008, [2008] CAT 25. Back
140
CC Report, Macquarie UK Broadcasting Ventures Limited/National
Grid Wireless Group, completed acquisition, 11 March
2008. Back
141
Anticipated acquisition by Lloyds TSB plc of HBOS
plc, OFT report to the Secretary of State for BERR, 24 October
2008; Decision by Lord Mandelson, the Secretary of State for Business,
not to refer to the Competition Commission the merger between
Lloyds Group TSB plc and HBOS plc under Section 45 of the
Enterprise Act dated 31 October 2008. Back
142
Global Competition Review's Annual Survey of the World's Leading
Competition Authorities-Rating Enforcement, 11 June 2008;
Department for Trade and Industry, Peer review of Competition
Policy, 6 June 2007. Back
143
Anticipated acquisition by LOVEFiLM International Limited of the
online DVD rental subscription business of Amazon, Inc; OFT decision
of 15 April 2008. Back
144
Anticipated acquisition by FMC corporation of the alginates business
of ISP Holdings (U.K.) Limited, OFT decision of 30 July 2008. Back
145
Completed acquisition by Global Radio UK Ltd of GCap Media plc,
OFT decision of 8 August 2008. Back
146
OFT 516b, Revision to Mergers, Substantive assessment guidance,
Exception to the duty to refer. Markets of insufficient importance. Back
147
BOC/Ineos packaged chlorine merger inquiry. Provisional findings
report, published 18 September 2008. Back
148
More information is available on http://www.competition-commission.org.uk/about_us/our_organisation/workstreams/analysis/cc2_review.htm. Back
149
Anticipated Joint Venture between the BBC through BBC Worldwide
Limited, Channel Four Television Corporation and ITV PLC relating
to the Video on Demand sector. Back
150
Anticipated acquisition by Hospedia Ltd of Premier Telesolutions
Limited, OFT decision of 7 October 2008. Reference cancelled
on 30 October 2008. Back
151
Although there are several other countries operating a voluntary
regime, including Australia, New Zealand, India, and Singapore. Back
152
46%. Back
153
The CC's approach in this area has been upheld by the CAT in Stericycle/CC,
CAT judgement of 19 September 2006. Back
154
OFT 526con, Mergers, jurisdictional and procedural guidance.
Draft guidance consultation document, March 2008, at paragraph
6.31. In a completed merger, "[t]he OFT is likely to seek
initial undertakings in respect of a completed merger where there
are preliminary indications that the merger raises or is likely
to raise competition concerns". By contrast, the OFT's current
Procedural guidance at paragraph 5.14 states that
"As a matter of practice [
] the OFT is unlikely to
seek initial undertakings or orders in respect of a completed
merger unless a reference is a real possibility". Back
155
CC report, Somerfield plc/Wm Morrison Supermarkets plc: a report
on the acquisition by Somerfield plc of 115 stores from Wm
Morrison Supermarkets plc, 2 September 2005; CC report,
Tesco plc and the Co-operative Group (CWS) Limited: a report
on the acquisition of the Co-operative Group (CWS) Limited's store
at Uxbridge Road, Slough, by Tesco plc, 28 November 2007.
CC report, Clifford Kent Holdings Limited and Deans Food Group
Limited: A report on the completed merger of Clifford Kent Holdings
Limited, parent company of Stonegate Farmers Limited, and Deans
Food Group Limited, 20 April 2007. Back
156
See reference earlier. Back
157
See reference earlier. Back
158
See reference earlier. Back
159
Enterprise Act section 58a. A tortuous section on which the CAT
has attempted to shed some light. Back
160
Enterprise Act. Back
161
CC report, Dräger Medical AG & Co KGaA and Hillenbrand
Industries, Inc: A report on the proposed acquisition of certain
assets representing the Air-Shields business of Hill-Rom, Inc,
a subsidiary of Hillenbrand Industries, Inc, May 2004. Back
162
CC report, First Group plc and the Scottish passenger rail
franchise, A report on the proposed acquisition of the Scottish
passenger rail franchise currently operated by ScotRail Railways
Limited, June 2004. Back
163
CC report, Macquarie UK Broadcasting Ventures Limited/National
Grid Wireless Group, completed acquisition, 11 March
2008. Back
164
Martin Cave, Does the Competition Commission care enough about
Competition? 16 [2006/2007] 4 ULR; Diana Guy, Does
the Competition Commission care enough about Competition?-The
CC's perspective, 16 [2006/2007] 5 ULR. Back
165
Judgment of 29 September 2008, [2008] CAT 25; Virgin Media,
Inc and (1) The Competition Commission (2) the Secretary of State
for Business, Enterprise and Regulatory Reform and British Sky
Broadcasting Group PLC, Judgment of 30 October 2008, [2008]
CAT 32. The former ("Main judgment") decided both Sky's
application for review and Virgin's application. The latter dealt
with the plurality issues. Back
166
Somerfield plc/Competition Commission, CAT judgment of
13 February 2006, [2006] CAT 4. Back
167
See reference earlier, at paragraph 20. Back
168
IBA Health Limited v Office of Fair Trading, Court of Appeal judgement
of 19 February 2004. Back
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