CONSUMER ENGAGEMENT
21. Ofwat's framework and methodology for the price
review emphasises that companies must take into account the impact
their plans will have on consumers.[35]
Companies are encouraged to understand what customers want and
are prepared to pay for. This price review has had greater consumer
input and we welcome the formal role of the Consumer Council for
Water (CC Water), including undertaking research into consumer
priorities for PR 09.[36]
CC Water found that 64% of customers are positive about the service
and value for money they receive from water companies.[37]
Some companies, such as Yorkshire Water, have secured the overwhelming
support of consumers for their business plan; others have, as
yet, failed to convince the majority of their consumers of the
acceptability of their plans. Consumers need to be aware that
some of the water companies' investments are mandated by statute
and the companies are therefore limited in the extent to which
they can reduce their investment plans. The companies need to
be clear what is required of them as part of any price review
and, equally, consumers need, as a minimum, to accept the costs
involved. We therefore welcome the recommendations (numbers 14
and 15) made by Professor Cave in his review of competition in
the industry that there should be negotiated settlements between
customers and other stakeholders over quality and service standards.
22. We recommend
that Ofwat require companies to demonstrate how consultation with
their consumers has informed their business plans. We further
recommend that it be a condition for Ofwat's approval of a company's
business plan that the company demonstrate that its plan is understood
by the majority of its consumers.
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