South East England Development Agency and the Regional Economic Strategy - South East Regional Committee Contents


Examination of Witnesses (Questions 1-19)

SEEDA

11 MAY 2009

  Chairman: Welcome to the first public evidence-taking session of the South East Regional Select Committee. Welcome to our guests. Would you like to start off by introducing yourselves?

Jim Brathwaite: I am the Chairman of the South East England Development Agency (SEEDA).

  Pam Alexander: I am the Chief Executive of SEEDA.

  Paul Lovejoy: I am the Executive Director of Strategy and Communications at SEEDA.

  Q1 Chairman: It is good to see you all. Thank you for coming. Thank you for submitting evidence to us. Do you want to start off by making a statement or would you rather just go into questions?

  Jim Brathwaite: We are happy to go into questions. The only thing I would say is that I am really delighted to be sitting here in front of some of our local MPs. It has been one part of the architecture where we needed more accountability. It would be better if there were more from other parties. As we know, that is not to be. SEEDA is here to serve.

  Q2 Chairman: You will not get any argument from us. Maybe that is a place for me to start. I will come to your responsibilities in the region in just a moment. In the evidence we have received there have clearly been mixed feelings. Some authorities said that SEEDA is dreadful, they do not like it at all and they do not want to have anything to do with it. Others have said that it is a wonderful organisation. There seems to be a party political split there. How are you trying to overcome that split? Do you find that some councils will not have anything to do with you and others are only too happy to see you, or are even the ones that are publicly antagonistic privately helpful?

  Jim Brathwaite: I think you have really summed it up. We have 74 different councils in the South East. That makes us quite special as a region. We have district councils, unitary councils and we have county councils. We try to be a bridge between our councils and central Government in the things which the whole country is trying to achieve in terms of the growth of the economy. We have spent a long time working with hostile councils who did not want anything to do with regional architecture. But here in Kent, for instance, we have been able to work with councils of all different shapes and sizes to achieve the end. If you look at the results we have been able to achieve, they are pretty pleased even though they may moan on the sidelines. Those of a different political persuasion can still be very pleased. I am happy with that.

  Pam Alexander: One of the things we have seen through our work with the Regional Assembly which unites us all is our understanding that the South East is both the engine of the UK economy and a hugely diverse region and that we have something to bring by working together will those of all persuasions in all sectors. I would agree absolutely with what the Chairman said. Clearly sometimes we disappoint those of all complexions as well. For us the main thing is to get across our focus and ensure that we are working to enable partners as well as to support them.

  Q3 Chairman: We will come back to the sub-national review and how you are going to engage with people a little later on. Maybe that just leads us into the question of just how you see your key responsibilities. We know what it says on the brief and on paper, but what is the role of SEEDA in the South East region? How do you see it might differ in this region from in other regions?

  Jim Brathwaite: We are the largest region, with over 8 million people, and we have a very diverse economy. As Pam has just said, we are the leading economy in the UK, the real locomotive. Sometimes that is challenged by London because of the City, but you can see that when the City has a downturn we still have to keep going. We provide 400,000 people who go into London every day, a very important part of their work force, but our job is to get the economy of the South East. We help with the planning; what we are trying to do is to work with business organisations to improve their performance, to work with central government to let them know what the South East needs, and to work with our local councils to deliver on the economy. That is even more important now that local councils are being tasked with making their local economies grow.

  Pam Alexander: If I may add to that, I would draw out two differences between us and some of the other regions. First, we have a very, very, very small budget in the context of a very, very large economy. Therefore, it is really important that we do not just see ourselves as a bank to support projects, but that actually we are about working to create partnerships that draw mainstream funding and, through such things as the regional funding advice and the money that we draw in from Europe, actually leverage more public sector and private funds into the work that we do. Secondly, because we have such high economic activity rates in the South East we are not simply looking to create jobs, we are looking to create high-value jobs and to increase the skills of people, particularly in those parts of the region that are under-performing in comparison with the average. In a sense, we are a microcosm of the whole of the UK in that there is as much diversity between the richest and most deprived parts of the South East, as there is between the greater South East and the north of the country.

  Q4 Chairman: So would you say that the South East is unique, or are there things that you can learn with other Regional Development Agencies? Do you have discussions with other Regional Development Agencies about best practice?

  Jim Brathwaite: Yes, we do. One the strengths of the RDA movement is that we have always had a very close working relationship with other regions and we look to co-operate, we look to have best practice. In fact, I will not speak for chief executives, but I know that one of the topics that is always on the agenda at chairs' meetings is best practice. Each region at each meeting has an opportunity to present to the other eight exactly what they have done which is worth looking at and worth copying. We have had some very good co-operation between ourselves and the north-west, for instance, on energy policy; and with Yorkshire and the north-east on science. So we do try to work together. London, ourselves and the eastern region are very strong; the greater South East works very closely together.

  Q5 Chairman: You have painted this picture—as I imagine we all have around this table—of the South East as the economic powerhouse and a key part of the UK economy, but equally it has areas of severe deprivation, as we can see here in Aylesham, which is hardly a wealthy community—not far from my own constituency, large parts of Thanet, Hastings and Brighton. What are the challenges in dealing with those sorts of issues? In your evidence, as well, you have suggested that the polarisation is becoming greater and not smaller.

  Jim Brathwaite: One of the things that I am most proud of is the growth that we are beginning to see in deprived areas in the South East. You have them in Oxford, sitting right where Andrew lives in Blackbird Leys. Also, we think of Surrey as being leafy and wealthy, but I have visited some estates there that have got the same deprivation problems. Unfortunately, when you are poor in the South East in relation to the rest of the economy, it is a lot worse. I am from the North West and have visited areas of the North East and you do see a vast contrast. SEEDA has tried to focus on that, and one of the tenets during the first five or six years of our existence has been to try to raise the economic game of those poorer areas to at least the average of the South East. SEEDA'S board felt that that was the most important thing for us to do, but it is a difficult trick, particularly if you do not have all the tools that are needed. As a comparison, Kent, East Sussex and the Isle of Wight have together got around 2.4 million people, which is about the same size as the whole north-east region. We have £200 million on average to spend on 8 million people, but I would suggest that the North East has a lot more to spend on its 2.4 million people.

  Q6 Chairman: We will come to some questions about budget in a moment, but are you consciously trying to focus your existing budget on areas of deprivation, and have you done any analysis of how your investment pattern merges with the deprivation pattern in the South East?

  Pam Alexander: I think it is quite hard to do that because, as Jim has already said, a lot of the deprivation is actually dotted around areas that appear to have great prosperity. Parts of Oxford and urban south Hampshire, for example, are diamonds that contain great diversity within them. I think that the different regional economic strategies that we have had over the past 10 years have had different approaches to the issue. We started off with a very clear identification of priority regeneration areas across the South East, and much of our physical regeneration investment has been directed at the coastal areas and some of those particular pockets of deprivation in our cities. As we have taken the second and the third RES further forward, we have focused increasingly on how we make our mainstream programmes. Business support, for example, reaches out to hard-to-reach groups to create enterprises in deprived areas and look at ways of using our skills to upskill the work force who already have jobs there, so that there is an opportunity to increase average incomes and bring higher-income jobs into those areas. One of the biggest lessons that we focused on—of which Hastings is a good example—is the importance of treating skills as the first route to better jobs before trying to bring in better businesses, so that local people can actually achieve those jobs. During the five years that we have been working in Hastings, the average incomes have risen from 69% of the regional average to 74%. Although the index of deprivation still shows that there are still very serious problems there, that is the sort of trend that we hope to see.

  Q7 Chairman: I presume that you do not do that sort of work in isolation, so who are your key partners, and how do you identify the partners that you need to work with? Are they third sector partners or council partners? How do you pull all those strings together to get that sort of project moving?

  Pam Alexander: We always look first to the local authority, because we would not go to an area without having a collaboration of willing partners in the local authorities. We then look to be business-driven, because that is the nature of our own ability to bring to an area links to the private sector and, working with the community, the voluntary sector. We always try to put that together. One of the key characteristics of our approach to regeneration has been to try to look across to a comprehensive approach. In the early days, it was very much about building physical infrastructure, but it is now very much more about working with all of the public, private and voluntary sector partners who can increase an area's well-being.

  Q8 Chairman: You said you would only work with willing partners, which brings me back to the councils that just don't like you on political grounds. Are they short-changing their citizens because you cannot work with them?

  Jim Brathwaite: I don't think so. I think that when we were first on the ground, over 10 years ago, there was a great deal of suspicion from everybody about why we needed a regional development agency. As a businessman in Sussex, I had been very engaged with the TEC movement, and I remember thinking, "Why do we need yet another grouping?". There was suspicion and everybody suffered from that. However, SEEDA has made itself very useful. Although it did not have a large budget, when it had money it could spend it without fear of contradiction, and it was very good on its promises and made itself useful. Pulling together an economic strategy for the region was one of the first things that it did. People started to look at that and to see how ambitious we could really get. I think that because of that we made ourselves useful to councils both hostile and friendly. If the Board looked at what it has done over the past 10 years, you would hear quite a debate going on around the table—"We have spent half our budget in the east of the region, in the Kent area and the Sussex area, why is that?" It is because they were the deprived areas of the region, but then we see how we have balanced that by investing in science and innovation to the west of the region, where they do not need as much direct help from the Agency, but do need help for businesses to find new markets or bring on new products. That is what we have tried to do.

  Q9 Chairman: To what extent do you look at national priorities when you are trying to decide regional priorities?

  Jim Brathwaite: I always say that we are a bit like Janus, we have to look in both directions—up to Government and down to the region. For a long time we led the RDAs on science and innovation, and we still do. What was very apparent was that the Government were very keen to increase the amount of economic development that we got out of our science budget and to look at how we were spending on things. There was a national policy that had to be translated into the regions. In the South East, we have tried to make sure that research and development were not just something that we did but was a business that could produce the GVA—the growth—that we were looking for. We have tried to do those types of things and to work with the Government to translate policies into local activities.

  Q10 Chairman: Could you do us a little note about the efforts that you have made in terms of science? You said that you are the lead agency in the country on science. I would be interested to read a little more about what you have done in that respect.

  Jim Brathwaite: Delighted.

  Pam Alexander: We can cover both angles. We lead for the Department for Innovation, Universities and Skills now, and, clearly, there are priorities set by Government that we are linking into for the RDAs. Of course, we also have our own Science, Engineering and Technology Advisory Council, SESETAC, for the South East, which advises us on how best to focus our work.

  Chairman: On these general issues, does anybody else want to come in before we move on to questions of budget?

  Q11 David Lepper: In the early days of the RDAs there was a criticism that they would only focus on urban areas and rural areas would miss out. Is that a criticism that you still hear and what would you say about that early criticism in terms of SEEDA's work?

  Jim Brathwaite: Yes, I think that there was this idea that business people don't understand rural areas. On every committee that I have served on, before and since I became Chairman, there has always been somebody from the rural side and we have always had big discussions. In fact, the RDAs fought tooth and nail to make rural things a main part of what they did. I remember Lord Haskins producing a report that eventually gave the economic performance for the regions in their rural states to the RDAs. It was a great celebration at the time. We used to hear a lot of complaints about rural policy from the Government. I do not think that you hear those complaints now, given the economic side of things. Farming goes up and down. If you are in livestock farming at the moment, you are up. This time last year, the cereal farmers were in good voice. In our region, however, farming is very, very small, compared to the business that goes on in the rural areas. We have more than 100,000 businesses that are in rural areas. That is the way we live. Our housing is very much the same. It is part of that mainstream activity. So I don't think we have short-changed rural life at all. I think that we have done very well by it and we continue to do so.

  Pam Alexander: It might be worth mentioning that there are several substantial programmes that have focused specifically on rural areas, for example the market towns initiative. We also work with Europe on its rural development programme. Of course, even in terms of our sector consortia, which are the seven groups that cover 25% of the businesses in the South East and are focused on driving new products and new markets through our most high-growth sectors, we are working very closely with the land-based sector, to see how we can support it in terms of diversifying rural economies. Alongside some of our physical programmes for investing in rural buildings, that has enabled quite a large impact to be made in small ways that trickle out into the surrounding economies.

  Q12 Mr Smith: In terms of the overall impact and the overall difference that SEEDA can make, partly because our region is so diffuse and so large, with a very big economy, and you are a relatively small body, SEEDA may seem somewhat remote and perhaps marginal to many people's everyday concerns. To our constituents, if they were here and able to ask you in the round what difference you have made, how would you sum up the difference that you have made to the region?

  Jim Brathwaite: In Oxford, for instance, we have been very much concerned with the skills levels in some of our more deprived areas, such as Blackbird Leys. We had very early investment just in reading and writing. One of the first surveys that SEEDA did on the skills of the region showed that some of our basic skills were not there. That was not something that was being addressed very well by the Government at the time. Those skills have improved since then. SEEDA invested a lot of money to do that. Why was that? It was because we could see the jobs that were going to be needed in the Oxfordshire area. BMW had come to us to talk about the expansion of the Mini and about what they were going to invest; the local people had to rise to that. Those were some of the things that we have done. We have the same situation here in the coalfields, where we are looking not only at skills but at business opportunities, including new places where people can set up their own business. One of the business parks that we have developed just outside Canterbury is full now, and you would never have guessed that there would even be a demand for something like that. However, it is there.

  Pam Alexander: If we are looking at it more generally, we would say that, whether you are a business, an individual, a local authority or a group, we are here to help you to improve your performance, in terms of economic growth, and to do it in a way that gives due respect to quality of life and all of the things that make us value living in the South East. So we would point to the number of jobs that have been created as a result of our programmes, the skills that have been improved and the employment that is being created through physical regeneration projects, which have changed the infrastructure of places to enable them to perform better. All of those projects add to opportunity and capacity; we believe we have added to those things. The impact evaluation report, which was recently published, suggests that you can translate all of that activity in the last five years into about an additional £2.6 billion to the economy. However, I think that that sum is quite remote from individual people. It is actually the story in terms of new businesses, new jobs and new skills that is really relevant to individuals in the South East.

  Q13 Gwyn Prosser: On the issue of supporting new business, you do most of the work through Business Links and so on. The anecdotal evidence that other MPs and I get in meeting business people who are venturing into a new area or starting up a new business is that so many times when they have had their first interviews or meetings with Business Link, your agency, they say, "We didn't quite meet the criteria," or: "All I was offered was a training course," or: "There was no actual real support to fill the gap that I have." Usually, the gap includes some measure of funding. What is your response to that?

  Jim Brathwaite: The problem with businesses is that you cannot please them all the time. Sometimes, the act of saying, "You need to do a bit more homework on this business idea before you get investment" doesn't go down too well. We have tried to improve the performance of Business Links. They have been under the direct control of the RDAs for a couple of years now. Although the budgets have not gone up, the performance of the Business Links certainly has. We are trying to see more businesses than ever before. When we do our surveys, both nationally and locally, of how Business Links are perceived, we get responses in the high 80s, percentage-wise. The average is in the 90s. That is much better than Marks & Spencer gets and other national organisations would be delighted with it, but I am always disappointed when I hear that we have not pleased everybody. As a businessman, I feel that we should be doing better, but we are not always able to meet the needs of companies. We try to review that and work as hard with the FSB and local chambers. In fact, a local chamber will be opening up in Dover soon. I will go along personally and talk to local businesses to ensure that we are trying to meet their needs. You are not always able to meet those needs, but we try our best.

  Q14 Ms Barlow: You mentioned Business Links. There have been criticisms in Brighton and Hove of Business Links taking a lead in ways that are virtually competing with other local business. What criteria do you use for Business Links? Do you work only with people who come and ask for your help?

  Jim Brathwaite: I have not heard that criticism in Sussex—I know a little bit about the architecture in Sussex, as you would expect. The core chamber down there is also the contractor for the Business Link. It has always been very integrated in Sussex. Whether it competes with other business organisations is always up for grabs—they are businesses in their own right. SEEDA has to be very careful that it contracts the right people to deliver the Business Link service and that they deliver good value for money. I believe that Sussex, so far, has been one of the better-performing Business Links, but we are always interested to hear what people have to say. We have recently had some conversations that we can do better at to ensure that other business organisations are supported, but I go back to what I said to Gwyn. It is sometimes hard to please business. You are sitting in Government at the moment so you know what it is like: even when you are doing the right things, businesses can often find a reason to complain.

  Pam Alexander: If I may add, it might be relevant that the task of Business Links has changed substantially through the new business support simplification programme. They are now focused on being a signposting service of information and diagnostics. They then broker those into the companies that will provide the services. Over the last few years, since 2005, they have extended their reach to about a fifth of the businesses in the region and more than doubled their intensive assist to those businesses. Your particular question was how they reach businesses. At the moment, there is a strong campaign to try to get businesses to go to their Business Links, particularly to get the free health checks which will enable them to take a view of what other support they then need to go further. We are very pleased, actually, that a campaign that they ran increased the people coming to them by 70% over that period. They have already given over 8,000 health checks since October. We believe this is absolutely fundamental to helping businesses to survive the current difficulties. If they can then be brokered on to those who can provide them with the services, whether it is for creating business plans or knowing where to go for finance, it is very important. We have never worried very much about SEEDA getting credit for the work that we do through other organisations, whether Business Link or Finance South East. One thing that we have probably realised is that that regional architecture needs to be more transparent so that people know where to go for what. Finance South East is a very important part of that picture, because it now has a funding escalator of £20 million that can enable businesses to access finance at any stage of development. That is a particular signpost that we are very keen to encourage Business Link to give.

  Jim Brathwaite: It reminds me of another point on reaching out to people. In Brighton, for instance, the Business Link set up a desk in the Western Road shopping centre to ask people to have their free recruitment diagnostic check. It took people several visits to believe that the service was free. When they eventually realised, it worked. We have completed many thousands of those in the Brighton area and they have been well received.

  Chairman: Since you are giving away things for free, I will ask Celia to ask you some questions about the budget.

  Q15 Ms Barlow: That leads in quite nicely. On the overall budget, you are funded by several Departments, and the money goes into one large pot. Does this mean that you can be completely flexible about how you use your money, or does each Department give you specific requirements so that you have got to spend money on what we are giving it to you for?

  Jim Brathwaite: That is a knotty question. I think that in the original idea of RDAs, there was no extra budget, so the budget had to come from Departments. Each Department was asked to contribute and the ones which did so were largely the Office of the Deputy Prime Minister, which is now CLG, and DTI, which is now BERR. Business and community budgets came in and some of the other spending Departments gave some budget, but it was very difficult, because civil servants like to give you lots and lots of reasons how they want the money spent and delivered, but they didn't take account of what we were seeing in the regions and how we would like to see the money. I remember that, when I became Chairman, I used to walk around to meetings with Ministers and civil servants with two boxes of foolscap paper, which were the briefings that we got on how the money should be spent. I remember that I gave it to Mark Gibson, who was the Director General in charge of RDAs and managing our relationship with Government—he is retired now. I gave them to him, and when he picked them up, I think he got the point. It then got a lot simpler and we got a single pot. The money goes into it, but then the RDAs are allowed to take on the targets and to spend the money where we feel that we could make it work.

  Pam Alexander: There is a two-way process too, because, increasingly now, with the single pot, our contract with Departments is that we will help to support them to achieve their PSA targets. That means that we have the opportunity to feed into those policies about how we feel that the PSA targets need to be developed in order to support us. For example, our region has one of the highest research and development in the country. If we want to support that and if we want the country's investment in R and D to increase, we need to do it in ways that work for our businesses. One of the areas where we have gained most in flexibility recently—in theory at least, although we still have to test the practice—is skills, where we really need to be able to invest in higher-level skills, not just in level 2 and below. We were very pleased to get the Train to Gain flexibilities that enable us to give level 2 performers who already have a level 2 the opportunity to change their focus and retrain. We need even more flexibility to invest in higher-level skills, but we have been able to feed into that policy and identify how the PSAs need to be changed, if they are to deliver for the country's broader objectives.

  Q16 Ms Barlow: The overall budget—the single pot—is decreasing over 2007-10. Do you have plans to compensate for this lack of funding?

  Pam Alexander: May I explain first why it is decreasing and then what we are doing about it? There are four relevant points regarding the cuts that we are facing. First, all RDAs faced cumulative 5% per annum cuts in the last comprehensive spending round, so our corporate plan starts with reductions on our previous levels of spend. We have had money taken from our budgets to fund some of the Government's investment in the needs of the recession, in terms of housing and business support. We have lost about £27.5 million to those programmes. We have a very substantial shortfall in our capital receipts, and—frankly—planning forward we are not anticipating planning receipts over the next two years. Hopefully, we can perform better than that, but in terms of prudence, we take the view that we should assume that we shall not. So that is £17 million of our corporate plan budget, and then another £8 million that we were hoping that we would get anyway.

  Q17 Chairman: Just for the sake of the recording, you said £27.5 billion?

  Pam Alexander: Million. I would love it, Chairman, if it were billions, but sadly it is not. We have lost about £52 million off the corporate plan budget; and at the moment we are working out how we should address that. In the past six months, we have also refocused our budget very substantially to ensure that we really are putting the necessary focus on helping businesses struggling through the recession. In particular, we are investing in coming out of the recession ready for the upturn. That has required much refocusing of our business support budgets and some very substantial cuts across the board in the budget. We are very clear that we will not renege on legal commitments to our partners, but we are having to face serious disappointment in some projects and programmes that, in all good faith, we have been discussing for quite some time. The board has been discussing that over the past few months. It will take a revised corporate plan to the Department at the end of this month.

  Jim Brathwaite: Sometimes you can see where councils might be disappointed with us; we have had to make some really tough decisions. I feel very bad about Southampton, for instance, which has a major impact on some of the things that it would like to do and that we encouraged it to do. However, we cannot meet the ongoing commitment, because we do not have the budget. There will also be things that we used to do—involving small amounts of money that were within our gift and area teams that would find little projects to do—that we can do no longer. We must focus very much on major strategic input, where we can have the biggest bang for our buck. That affects people's view of SEEDA. I hope that it is the right thing for us to do, but it does have an impact.

  Q18 Ms Barlow: Can you say a little more about the decreasing commitment—£115 million last year to £33 million next year? You mentioned Southampton. What is the decrease made up of? What were the expectations of the people you planned to support? Why does that not meet up with your corporate plan, and how will you manage the disappointments or meet the expectations?

  Pam Alexander: I didn't quite recognise those figures, so perhaps we could clarify them with you later. We had a three-year plan, and we planned ahead. With the sort of long-term investment that SEEDA has always tried to make, we have been heavily committed to projects. The extent to which other projects can be brought forward will be reduced substantially by cuts if we do not intend to cut into commitments already made. We are looking at projects that have not yet been committed but which we may have been working on for some time. Our focus is on ensuring that we invest in bringing businesses through this recession and in a successful upturn. That may mean that some of the more community-based projects are no longer able to be a priority. As the Chairman has just said, we are also very focused on those programmes that will have a transformational impact. In other words, we want to get as much bang as we possibly can for our buck. That includes those projects that can leverage in substantial funds from Europe. Those are the sorts of criteria that we would be applying as we consider the priorities. We will look at investing in the upturn and in keeping businesses going, and ensuring that we can improve their productivity to see them through the recession and that our programmes have transformational impact.

  Q19 Ms Barlow: In 2007-08, your other funding came from the DCLG. The previous year it came from a variety of sources. Is this funding unpredictable?

  Pam Alexander: From Departments?

  Ms Barlow: Yes, and how unpredictable is the funding? You say that you work on a three-year plan.

  Pam Alexander: The single pot is allocated through the comprehensive spending review, so, like most other Government agencies, we get the three-year programme. I think that it would be true to say that the BERR Select Committee commented that our funding has been targeted by various Departments. Perhaps that is because we are less their children than some of their other direct agencies. We have quite regularly faced cuts in our budget that have been difficult to predict. We hope very much that it is recognised generally—I believe that Chairs in their meetings with Ministers feel it is—that we have faced too many cuts and it is important that we are able to focus our budgets on the tasks in hand. We do not have to negotiate which part comes from which Department; that is done centrally. The difficulty is that each individual Department, as it makes its own difficult decisions in the current circumstances, may look to that as marginal spending.

  Jim Brathwaite: I think that for a long time, RDA budgets, once they became this single part-time deal, were ring-fenced. In the last couple of years, we have managed our budgets very well. We have never overspent—even between ourselves—and we have put the money where it is needed. We have seen some people who can manage. We are business led so, whatever the budget is, we have managed to make it work. That meant that when these cuts came along, they were painful but we tried to redress what we were doing to meet the budget. It is not always the right thing to do in my opinion. When the Committee is considering other things that go on in the region, as it will do from time to time, it can look at the impact of what we do and what we could have done if we had the money, particularly in the South East; that is very important.


 
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