The impact of the current economic and financial situation on businesses in the West Midlands Region - West Midlands Regional Committee Contents


Examination of Witnesses (Questions 60-79)

DAVID CARO, DENISE CRAIG, CHRIS ROSIER, BARRIE WILLIAMS AND GARY WOODMAN

11 MAY 2009

  Q60 Joan Walley: Would you like it to continue?

  Barrie Williams: For some time, yes.

  David Caro: A lot of companies will be using up their own funds before they apply to such bridge funds, and you are now getting into the deeper time of the recession, and those funds that they have been relying on are probably starting to run out. They will want to access the transition fund, and if it is not there, then the companies that have been using their own facilities, if you like, could have a problem—they are the ones that are accessing it at the later stage.

  Barrie Williams: I have always felt that when companies' order books and debtors shrink, they very often have a cash inflow into the business. It is when you come out the other side of the recession, and business starts to improve, that the working capital in business needs to increase. The working capital in business reduces during a recession, although you may make losses. However, it is when you start to come out of recession that the demand on funds is at its greatest, and that period has yet to come.

  Q61 Joan Walley: You mentioned the £50,000 threshold and companies that need less than that. There are other sources of community finance available, but they are more costly, are they not? What do you think should happen to ensure that everybody who needs it has access and that they are not paying over the odds if they are below the threshold?

  David Caro: I presume that their funding is expensive because the money that they access is expensive. If you can, you should find cheaper money for them to use. In this crucial area of the regional economy, smaller businesses need to access smaller funds. If the money to the Community Development Finance Institutions is cheaper, then they can put it out at a cheaper rate. If the money that they access is expensive, the price has to be carried on down.

  Denise Craig: It is often cited as a reason for the high interest rates that these types of loans are often more risky, but they often tend to be in smaller amounts. So, there is a risk to the public purse in lending to very small businesses, but such businesses tend to require a much smaller amount. A lot of small businesses feel disadvantaged because they have to compete with the bigger businesses which have a lot more clout and can negotiate cheaper money. We hope to use the small businesses as the route out of this economic crisis. Traditionally, they have always been the ones that kick-started economies, but they often feel that they are expected to do that with higher costs, and a greater regulatory burden proportionately. I think that they often feel insulted when they are told that a lot of things are there for them when, in reality, such things are not fit for purpose.

  Chairman: Thank you. James.

  Q62 Mr Plaskitt: One last thing on the banks before we leave them, what is at the top of your list of things that you want the banks to do, to stop doing, to change or to start doing that will help you?

  Denise Craig: Expecting people to put up their homes as security when there is sufficient collateral in the business.

  Mr Plaskitt: You want to stop that?

  Denise Craig: Yes, because when a small business goes under and it has been secured by someone's home, they lose absolutely everything.

  Barrie Williams: I would like to see more realistic interest rates return on overdraft facilities.

  Chris Rosier: I would like to stop reducing overdraft facilities. If they have one in place and you have the assets within the business without putting your house on the line they should be able to take charge over your business assets to ensure that you can run your businesses. The problem will be when people run out of cash, particularly in property and construction. Things are selling, but it is taking months to do.

  Gary Woodman: My point would be about the localness of decisions. We have obviously gone from a period of very cheap money to a risk-averse period. Clearly, a balance has happened within the banks, but it feels as though the decision has been taken way above the relationship managers on the ground. Such managers' hands are tied. I do not know how it is described in the trade, but if the computer says no at a regional level, then forget it.

  David Caro: Hearing now from small businesses, many have been more pragmatic about the money that is there for borrowing and feel that they do not particularly want to borrow. If there is no real way of guaranteeing repayment of that money, they do not want to increase their problems within the business. A lot of them are saying, "What we need is an increase in trade and not more loans that we may not be able to pay." Of course that is a difficult problem to resolve. If we had a solution, we would not be in this situation. We are hearing more and more people saying that now. They are really aware of the risks of taking on loans, and the difficulty of getting loans that they cannot repay or foresee a way of repaying.

  Q63 Chairman: Thanks. I am going to bring Adrian in shortly to ask you some questions about the trade credit insurance issue. Before I do that, I would like to ask you one question about the issue of prompt payment. I think that it was in October 2008 that the Government committed themselves to trying to pay their bills within 10 working days. In the pre-Budget report, it was announced that regional development agencies would try to do the same thing, and that commitment would also be extended to include the health service and local authorities. If I understand it correctly, FSB has suggested that in the West Midlands we are doing reasonably well on that.

  Denise Craig: We are actually doing better than any of the other regions.

  Q64 Chairman: Perhaps you can give us your sense on that. If there are any particular public bodies that are doing very well and are examples of good practice, or indeed that are examples of particularly bad practice, now is your chance to tell us about them.

  Barrie Williams: In general, members of the business council have commented that the situation is fairly good and that, by and large, most Government bodies are paying fairly promptly and it is very well appreciated.

  Gary Woodman: Those that are not meeting the 10-day recommended period are working towards it. You can see a reduction over a period of time. Clearly, sometimes internal systems just mean that 10 days is pretty tough, actually. So there is a degree of sympathy, which local authorities and the NHS may be surprised to hear. It is tough. The difficulty comes from the larger businesses; we are talking about supermarkets and those types of businesses, which are notoriously bad. Terms seem to have gone further out.

  Denise Craig: I was going to say that it is the private sector where the big problems are, including people changing their terms of payment. The FSB would actually like to see Companies House given far more teeth to enforce the terms that are published and that it operates to. We have heard that some of the really large plcs vary payment times post the implementation of it. A memo sent out in June that went back to April for payment to be increased from 70 days to 105 was one example. That was Boots Alliance.

  David Caro: And taking a discount to pay, as well.

  Denise Craig: And taking a discount to pay—when it finally paid, it did not pay the full amount. The other one that we are starting to get responses on is one of the big breweries. It is not changing its payment terms, but it has restructured its internal processes. [Laughter.] That effectively means that they are not paying as quickly as they were. I think that we have seen this happening in previous recessions too. Large companies will use small suppliers as a cheap—in other words, free—source of credit. Yes, there is legislation that allows late payment to be charged at interest rates, but many small businesses will say that they are very reluctant to do that, particularly when there is not a lot of business around, because they do not want to lose the client altogether. So, the small businesses are often between a rock and a hard place. The legislation is not that helpful in practical day-to-day terms. So we would like to see Companies House enforce the payment regulations, name and shame, and fine those companies that behave badly.

  David Caro: We have a problem that if the large private companies are slow in paying and they are reported by their creditors, those creditors are then at a disadvantage. So you have this Catch-22. There are fines if you exceed a company's terms, but very few small companies will impose those fines on their larger companies for risk of losing them.

  Q65 Mr Bailey: May I first apologise for being late? I had a constituency function that I really had to attend prior to coming here. I want to focus on credit and credit insurance, which has certainly been reported anecdotally to me as a very important issue. It was in the light of that problem, of course, that the Government introduced the measures in the Budget that will match trade credit insurance where businesses have had their insurance reduced. First, how big do you think the problem is? What is the scale of the problem in the West Midlands? Secondly, how far do you think that Government measures will go to address that problem?

  Barrie Williams: Are you going to include export credit?

  Mr Bailey: I will deal with that separately. Let us just deal with the existing measures.

  Chris Rosier: Particularly in construction and property, there are problems with suppliers and manufacturers supplying the construction industry. You then have an issue of contractors going into liquidation and clients not paying contractors for contractual reasons, and that being passed down the line. Insurance companies have dramatically reduced their willingness to insure trade suppliers, and so the big boys—Jewsons and Travis Perkins—and some of the large regionals—EH Smith and people like that who are fairly cash-rich—are tackling the issue themselves. I think that the smaller suppliers are really struggling. I haven't had any real feedback on how well the Government's proposals are being handled. I don't know if you guys have.

  Gary Woodman: No. To answer the question, in terms of the size of the problem, it is pretty big. It is long-established companies and brand names, and we would probably sit there and say, "They've got to be safe." The reality is that they are having to pay on pro forma invoices, which is slowing everything down completely. In terms of the Government measures, I still think that it is early days. The reality is that some of those medium-sized and larger businesses have taken a risk themselves at this stage. They are either waiting for pro forma payments, or are saying, "Well, we're just going to take a flyer." We are exposing ourselves to that risk, which clearly can lead to absolute disaster. In terms of the Government measures, it is probably early days to get any sort of meaningful feedback. Whether they have gone far enough might be the crux. I would be happy to feed in information; we could perhaps come back at a later date and feed that in in writing, to give a better view. I wouldn't want to put my neck on the block and say yes or no on that.

  Denise Craig: In the FSB, fewer than 20% of our members say that they use credit insurance. Some 10% have said that costs have stayed the same and just under 8% have said that they have found it more expensive. But I think that it depends on what sector you are in. Those that are based in the construction industry and the automotive sector have found that it has just disappeared—it is just not there for them, it has gone. Of those working in different sectors—wholesalers perhaps—the long-established ones are often having to rely on previous good relationships with their suppliers, so that suppliers are prepared to continue to supply them without being able to take credit insurance themselves. So it is a very mixed picture, and there are a lot of people having to wing the actions they take by sort of making it up as they go along and making a judgment call. There will inevitably be some people who get burned in that process.

  David Caro: From a personal point of view, it is not something that we have ever taken on. I am in the automotive industry—in supply.

  Mr Bailey: Perhaps it's a good job.

  David Caro: But when we looked at it, before the recession ever hit, we found it extremely expensive. A lot of small businesses look at that and balance the risk of how their trading position has been over the years.

  Q66 Mr Bailey: That is an interesting point; I will just follow it up. Certainly, the impression that I have—I have quite a few automotive supplier companies in my constituency—is that it has been a potentially devastating removal. But perhaps it is not appreciated that many have not been protected by it, because it was so expensive in the first place that they never took it out. Is your experience fairly widespread?

  Barrie Williams: I was formerly the chief executive of a medium-sized public company that did a lot of exporting, and we did not insure. We had a lot of automotive business, around £10 million a year I think, but we did not trade insure.

  Q67 Mr Bailey: It has been put to me that one of the problems is that the Government are prepared to match up to 50% of the risk, but where it has been withdrawn totally, 50% of nothing is of course no support whatsoever. That could be particularly relevant in the automotive supply chain. Have you any feedback or examples of where this has been devastating for a company?

  Denise Craig: As I understand it—perhaps David can confirm or shoot me down in flames—there has not always been consistency in having contracts in the automotive industry. You will get orders and an order number, but there is no contract signed in the long term. Credit insurance is probably a bit more necessary in certain instances in that industry because of the nature of supply.

  David Caro: The nature of the business also means there are always price pressures that create survival issues for businesses. A lot of big suppliers throughout the country went out of business long before the recession because of price pressures from the automotive and original equipment manufacturers. That is probably a reason why trade credit within the automotive industry has been expensive, probably a lot more so than in other areas.

  Chris Rosier: There is the problem area of construction supplies. For building merchants and all suppliers to the construction industry, insurance has been an integral part of making sales. Now pro forma is becoming more prevalent. Not having reasonably priced trade credit insurance is going to affect the process when we come out of the recession, when we want to build more and there will be a reluctance to supply except on a pro forma basis.

  Q68 Mr Bailey: It is interesting; to a certain extent it reflects earlier comments about James and bank balances. I have received submissions pointing out that this is devastating. The difficulty is working out how representative these companies are—either of the sector or of manufacturing as a whole. If you had to put it on a scale of one to 10, how significant would you put trade credit insurance as a factor in determining the viability of companies within the area?

  Barrie Williams: It is difficult.

  Gary Woodman: The problem is in the example that David took you through from the automotive industry. Sometimes the margins will be fine, similarly with construction.

  Q69 Mr Bailey: Feel free to refine your response to point out particular sectors.

  Gary Woodman: If one of those goes bad, it can take down the whole company. That is the risk. So the reality is it cannot be lower than eight.

  Chris Rosier: I think construction is pretty important because there will be a nervousness to supply.

  Barrie Williams: I am not sure.

  Gary Woodman: Clearly, regarding the invoice factor and that side there are other ways of doing it.

  Barrie Williams: To some extent, it will depend on the size of the company and the number of customers it has. The distribution of customers mitigates the risk—it also increases it—but mitigates it in size.

  Denise Craig: Where the smallest companies are concerned, the ideal is not to have all your eggs in one basket, not to supply more than 20% of your business to one particular customer. That is not always realistic for the smallest businesses in certain situations. Those are the ones that are very vulnerable. They could be new businesses at the start of their business progress, loss of which would be devastating to the future health of the economy because it is those fledgling businesses that we need to keep going regardless. They are the ones that will bring those green shoots out eventually. If too many of those start to go down, it will knock business confidence in that smallest part of the business sector.

  Q70 Mr Bailey: So it would be fair to say in the context of new businesses that it is proportionately more important.

  Denise Craig: I would say so.

  Barrie Williams: Yes.

  David Caro: I think that it is sector and size driven as well. My own business was not completely aware of trade credit guarantees. It was such a widespread thing until the recession hit, and people started to talk about this not existing, and to think that they had not applied for it. Occasionally you get somebody phone up and say, "Are you interested?" and that is as far as it has come. When we have inquired, "How much is it?", you find out, and that frightens you off. I think it is probably intermediate business, and sector driven as well. Small businesses may not be aware of it for whatever reason, or when they have come across it, it is just in passing, and they have found it extremely expensive. But that is my own personal experience, and I might well be wrong across the board.

  Q71 Mr Bailey: In terms of the Government measures, you say it is too early to make an assessment. Is that a feeling across the board?

  Chris Rosier: I think so.

  Barrie Williams: We have not had a lot of feedback about that.

  Q72 Mr Bailey: Have you noted a diminution of complaints about it, as a rough and ready way of doing it?

  Denise Craig: I would say that it was less of a topic of conversation.

  Barrie Williams: Yes. I think so.

  Mr Bailey: That may be a rather vague and imprecise measure.

  Chris Rosier: Not a constructive one.

  Q73 Mr Bailey: May I move on to exporting? Obviously, you did not cover exporting, and the Government are consulting on measures in that regard. Again, how big a problem is it with exporting companies? Is it a bigger problem than with domestic companies?

  Barrie Williams: I think it is. We have had examples given to us in the West Midlands Business Council of companies turning down quite sizeable orders—£250,000, for example—because they are unable to get export credit guarantees. As we move out of the recession, with the value of the pound as it now is, we would be looking towards exporting being more of a major driver of any upturn. Since there would be new customers and new products, people will want insurance and export credit guarantee in those situations. I think it will hold things back considerably if we do not have such credit in place.

  Q74 Mr Bailey: Are there any further comments? I have had submissions to me by a company that would accord with what you said. I think that it is an interesting point. We have the potential for an export-driven revival, and unless we have the measures in place to underpin it, it will be inhibited.

  Denise Craig: The vast majority of FSB members are not actually involved in the export industry—David is probably one of the few who is.

  David Caro: Although I have not heard much about credit guarantees within the country, I have always heard about export credit guarantees. We do a little bit of exporting, but long before we ever did, we had heard of export credit guarantees, and people said, "If you are going to do that, you should take that out." It was something that was much more on the radar than domestic guarantees. Barrie has mentioned in the past that there are specific, critical countries for which you cannot get credit guarantees, such as the US and Portugal, where it has been extremely difficult to get credit guarantees. With the US being such a big market, you can understand the problems that that could cause.

  Gary Woodman: I think that that is the problem. When we see the upturn, if we are hoping to drive that by export, the reality is that that will be new markets and new customers. Therefore, there is a risk factor. Certainly, as a UK Trade and Investment operation in the region, we are finding that we are overwhelmed because people are looking at those new markets and opportunities. There is still a long way to go in terms of the businesses actually finding where they are going to place themselves and how they are going to do that. Some formal insurance would be required.

  Q75 Mr Bailey: That is interesting. I have one other question to conclude on the matter. I recently attended a breakfast meeting with the Aluminium Federation, and there were some robust comments made about credit insurance. One of them was along the lines of, "They are a load of crooks." I am not asking you to substantiate that—or not. Is there a feeling collectively, within the business community, that this particular industry, at the moment, is inadequately structured, or inadequate in other ways, to meet the needs of industry, given the sort of fluctuations and vicissitudes that the economy is suffering?

  David Caro: There will always be insurance companies charging these rates given the current risk. If the risk is extremely high, fees will also be extremely high.

  Barrie Williams: Or they withdraw.

  David Caro: Yes. That is the problem. If the Government can help to reduce those fees, so that the insurance is within the reach of many more companies—through the 50% help, or whatever—that will be the biggest help. The problems come when insurance premiums are set so high as to be inaccessible—or, as was said, with withdrawals. Whether you class them as crooks depends on which side of the fence you are standing.

  Barrie Williams: It needs to be a competitive market as well. If people have withdrawn, there are only a very small number of players.

  Q76 Mr Bailey: That is what I am getting to—the structure of the market. One accepts that there will always be a pricing of risk, but the feedback that I am getting is that effectively companies are so risk-averse and their prices so disproportionate that more competition or perhaps some sort of Government back-up scheme would be appropriate to change it. Very briefly, how do you feel about that?

  Barrie Williams: I think that that is true.

  David Caro: Perhaps the Government should consider how schemes in other countries work. We seem to lag behind other countries in so many measures that perhaps this time we should see how Germany or America operate and protect their exports.

  Q77 Chairman: Thanks. We are coming to the end. I would like to ask a couple of questions about actions that the Government have taken and their effectiveness. I know that you have been lobbying for further action. First, what has been your experience of the VAT cut announced last year to stimulate demand? Is it having an effect, or is it too early to say? As the Bank of England said, are you anticipating that, as we get towards the end of the cut period, household spending might increase in advance of the rate going back up?

  David Caro: I think that the response has been universally negative. The worry now is about what happens when it is put back on.

  Denise Craig: That is especially the case for retailers. As has been pointed out, it ends on 31 December, just as they come round to the new year, having given staff time off. It is always difficult anyway for retailers to do the pricing for sales and all the rest of it. To incorporate that halfway through the sales, which usually start the day after Boxing day, feels like another example of an initiative with an arbitrary date that has not taken into account the sector that has to apply it.

  David Caro: I would have liked it to have been kept at 17.5% and the money ring-fenced and targeted where it's really needed rather than trying to put it across the sector. It has been so minor because everyone is offering discounts anyway and it really hasn't gone through—nobody has noticed it.

  Denise Craig: It was introduced at a time when an awful lot of the big high street retailers were discounting 10% to 15% anyway, so it lost a lot of impact for consumers and caused a lot of extra work for retailers.

  David Caro: It was also introduced at a time when people were buying anyway for the Christmas market. Sales are always up at Christmas. If it had been introduced after the January sales when sales always take a dip, it might have had more effect.

  Q78 Chairman: We have recently received anecdotal evidence about policy adopted in France—I think—with a fairly major and ambitious cut of VAT on housing repairs. It is sometimes speculated that that might not only increase demand but bring into the mainstream "legitimate" economy businesses that would otherwise have been in the informal economy. What is your view?

  Chris Rosier: The main area would be insulation at home and replacement windows—bringing green issues into the VAT issue. It would do two things: give you manufacturing and supply issues and people wanting to improve their green effects, and work for local tradesmen. From that point of view, that would be a very good thing. Targeted, that reduction is far better than the broad-brush approach, definitely.

  David Caro: One thing I would like to add about the VAT—a slight issue—is the flexibility of the Inland Revenue. The flexibility of the Inland Revenue to allow you to spread rates has been welcomed and is worth while. Putting that on the end of what you were saying, I think that that was a good policy, allowing people to spread payments.

  Q79 Mr Plaskitt: May I pick up one more policy from the Budget for you, Mr Caro, which is the car scrappage scheme? We are seeing on television lots of the manufacturers promoting further reductions in the prices of their cars; ads in the newspapers are starting to appear. What they are promoting is small, compact cars—Citroën C1s, things like that—which you can now get for a retail price of less than £5,000, because of all the scrappage scheme factors. Do you think that that will have a significant impact?

  David Caro: You've said it there yourself: Citroën—nothing built in this country.

  Mr Plaskitt: I gave that as one example, it is obviously across the range.

  David Caro: We have not seen any adverts for cars built in this country. I said this before it was brought in, that it needs to be targeted. I know that you then get into issues of protectionism, which no one likes to hear, but the French are doing it and these are the people that we have to compete with. If you bring in a scheme like this, it has to be targeted. We cannot use our public money to subsidise foreign companies. It has got to be used to subsidise our own companies and keep our own businesses in work. I feel really strongly about this. As I said, I know there are issues of protectionism, but if we are using British taxpayers' money, it has got to be supporting jobs in British industry.


 
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