Exporting out of recession - Business, Innovation and Skills Committee Contents


Memorandum submitted by CBI

  

  The Confederation of British Industry (CBI) is the national body representing the UK business community. It is an independent, non-party political organisation funded entirely by its members in industry and commerce and speaks for some 240,000 businesses that together employ around a third of the UK private sector workforce. The CBI's membership includes the majority of the FTSE 100, some 200,000 small and medium-sized enterprises (SMEs), more than 20,000 manufacturers and over 150 sectoral associations.

  

INTRODUCTION

  1.  UK companies' visible exports contribute 25% of UK GDP and UK services companies remain large contributors to the UK balance of payments. They are the world's second largest source of foreign direct investment (FDI) and the UK is the second largest recipient of global FDI. Yet falling global demand will lead to the first decline in world trade since 1982—the World Trade Organisation now puts this at minus 9%. This will be compounded by significant falls in international investment and capital flows.

  

  2.  Business is right to be concerned at the looming spectre of protectionism. A major reduction in market access for goods, services and investment, together with significant distortion of competition, can only lead to reduced business opportunities and declining global prosperity. The importance of an open trade and investment climate to the UK demonstrates why it is vital the protectionist trends are resisted and that trade and investment must be seen as a key driver towards recovery.

  

  3.  The CBI believes it is important Government fully recognises this position and focuses on building the UK's capacity to further benefit from, as well as respond to, the opportunities and threats of globalisation. This dynamic is made more critical by the current challenging global economic circumstances. The success of the UK's economy in the future will be dependent on adopting the right approach now.

  

  4.  To create the rights conditions to help business prosper the CBI highlights the following key points:

  

    — Robust export growth will be essential if the UK economy is to sustain a satisfactory rate of expansion in the near future.

  

    — The business climate and its underlying competitiveness should be supported amongst other things by minimising the adverse impact of regulatory and tax policies on business costs, improving skills levels, identifying the value of intellectual property in export markets, and exploring some of the new ideas on industrial activism.

  

    — UKTI activities must effectively support UK business interests both in export and investment promotion, and must convert its knowledge of different markets and its wide-ranging influence into concrete export opportunities for business.

  

    — The Export Credit Guarantee Department should ensure more effective support for companies.

CREATING A COMPETITIVE CLIMATE FOR EXPORTS

  5.  As the drivers of economic growth change, via declining household expenditure and constrained Government spending over the years ahead, the UK will have to look to a combination of business investment, import-substitution and exports to drive economic growth for several years to come.

  

  6.  Business investment cannot be expected to grow at a robust rate for very long without final demand from one source or another—households, Government or net trade—also growing at a reasonable pace. While the potential role of import-substitution should not be overlooked, this is unlikely to suffice on its own given the limitations imposed by natural resource constraints and relative cost considerations. So robust export growth will be essential if the UK economy is to sustain a satisfactory rate of expansion in the near future.

  

  7.  That will require a better export performance than over the past decade—as shown in table 1.[18]

  

Table 1

  

THE UK'S EXPORT GROWTH VALUE
    By volume     By value
1998-20081973-1998 1998-20081973-1998
Exports (goods & services)3.7% 4.3%5.9%11.0%
Imports (goods & services)4.9% 4.5%6.7%10.7%
GDP2.6%2.1% 5.1%10.4%
Source: National Statistics

  

  8.  One factor that should help exports in the near-term is the significant decline in sterling, of some 25% in trade-weighted terms between July 2007 and March 2009. If as seems likely sterling did not return to the levels characterising the 1997-2007 decade for many years to come, then that would provide welcome support for the goal of a more balanced economy.

  

  9.  However, a policy that relied on sterling weakness alone to support export competitiveness and economic growth would not be optimal:

  

    — Exchange rates are driven by a complex array of forces and cannot be relied upon to settle at a "desirable" level in anything other than the very long term. Though unlikely, there is no guarantee that sterling will not return to a significantly more challenging level.

  

    — A key downside of sterling weakness would be comparatively high import prices, reducing UK residents' living standards and boosting some key industrial input costs.

  

  10.  It would therefore be far better to seek to support underlying competitiveness, amongst other things by minimising the adverse impact of regulatory and tax policies on business costs. That would allow UK-based producers and service providers to compete internationally without any need for an overly-weak currency. The Government should therefore strive to contain:

  

    — direct additions to business costs, due for example to taxes, other public sector charges, or a need to employ extra staff to comply with regulations; and

  

    — pressure on unit costs due to below-potential productivity, caused in turn by eg by regulatory-driven inflexibility, or tax-induced inefficiency in the use of resources.

  

International tax competitiveness

  

  11.  The competitiveness of British business is increasingly compromised by the UK corporate tax system. As tax competitiveness deteriorates this undermines the attractiveness of the UK as a place from which to conduct internationally focussed business and specifically from which to export. While corporation tax can clearly have a marked effect on our ability to compete, the burden of other taxes should not be overlooked.

  

  12.  The 2008 Pre-Budget Report implies that the Treasury target for total business taxation for 2008-09 was almost £140 billion, or a quarter of all Government revenues. This includes corporation tax of £45 billion, employer NICs approaching £50 billion, property rates of £23 billion and £15 billion in business payments of transport and green taxes. OECD revenue statistics show that the burden of UK property and transport taxes—which are typically shared fairly evenly between firms and households—is amongst the highest in the industrial world.

  

  13.  Fiscal policy therefore needs to be shaped to support international competitiveness. It follows that the tax burden in general, and the business tax burden in particular, should be prevented from rising further not just through the recession but during the recovery and beyond.

  

  14.   Whilst enabling public spending to be reined back through a radical reform in the approach to public service delivery, specific tax and spending policies will also need to support competitiveness, employment and investment, including a reversal of key recent business tax decisions

  

The role of intellectual property (IP) in export markets

  

  15.  Deteriorating business conditions have led companies across many industries to try to exploit the full potential of their IP. The IP embedded in UK exports is a key component of their value and will be an increasingly important differentiator of UK products going forward. The UK is currently a world leader in knowledge intensive businesses being, for example, the world's second largest pharmaceuticals exporter with export sales of £12.2 billion in 2004, and a world leader in creative industries accounting for more than 15% of the global video games market with £1.3 billion per year of music industry exports.

  

  16.  Strong IP rights and properly functioning regimes are required to protect stocks of intellectual property, and to provide the necessary incentives for innovation. Decisions taken in this field will in good measure promote or impair economic growth.

  

  17.  The current system in the UK for IP protection and promotion is in general very good. This environment underpins solid global trademarks in manufacturing, pharmaceuticals, retailing and services. The CBI does not believe that it is necessary to consider a shift in the fundamental IP framework in the UK, but the Government could do more to develop a greater understanding of the economic importance of IP and give it according weight in policy making.

  

  18.  Whilst the UK's domestic record on IP protection is generally good, in order to successfully compete in export markets, international IP issues are increasingly important for UK companies. As a matter of principle it is essential that the UK Government supports continued improvement in the quality of patents granted in Europe and worldwide; the efficiency of obtaining and enforcing patents; and remedies for copyright and trademark infringement.

  

  19.  In countries where copyright and trademark counterfeiting and piracy are rife, the principal problems are inadequate legislation, inadequate enforcement procedures and remedies, and inadequate Government commitment to dealing with the problem. We appreciate the efforts of the UK Government and the European Commission in encouraging countries with emerging markets to address such problems.

  

Skill levels must be improved

  

  20.  The UK needs to improve its skills profile in order to remain competitive and adapt to global economic change. The growth of emerging economies is bringing tougher economic competition and globalisation means that business activities are being located according to comparative advantage—the UK cannot compete on labour costs and must build an advantage on higher skills. Action is needed to increase the number of young people studying science and mathematics at school, through automatic enrolment into triple science for the most able students, and that these subjects are taken at university through better careers advice and financial support.

  

EXPORT FINANCE AND THE EXPORT CREDIT GUARANTEE DEPARTMENT

  21.  The worrying decline in global trade is both a function of falling demand and a reduction in the availability of trade finance. Consequently, trade finance products have also become more expensive. Given that 90% of the world's visible export trade depends on credit, insurance and guarantees, this dynamic has had a significant practical effect on businesses' ability to trade internationally.

  

  22.  As stated earlier, the depreciation in sterling will not by itself drive an export-led recovery over the longer-term; effective financing will be critical to meeting all our aspirations. This places the spotlight on the Export Credits Guarantee Department (ECGD), which must demonstrate a shift in attitude to one where there is a "can do" approach to supporting exporters. This will require a step change in everything from response times, re-balancing its interpretation and operation of the business principles, and ensuring that it matches the commitment of its peer group of export credit agencies. If ever there was a time for ECGD to fulfil its core function of providing support in case of market failure, this must be it.

  

  23.  As reported in the Financial Times[19] the CBI agrees that the Government went too far in making changes at the ECGD. We strongly support Lord Mandelson's pledge to boost its capabilities and to expand its role. The CBI also welcomes Government announcements of a variety of wider support schemes, as well as the introduction of legislation that will allow the ECGD to support transactions when goods have already been exported.

  

  24.  On specific support, the CBI is pressing the Government to provide help for exporters with a direct funding scheme to ensure that a lack of liquidity does not compromise export orders, a stand-alone bond support scheme (a scheme that is not tied to an ECGD-supported facility) and the reactivation of the ECGD's dormant reinsurance facility to surmount the problems that are arising for companies that are seeking credit insurance for contracts on cash or near-cash terms.

  

  25.  With the current market conditions, banks have reduced their trade finance offerings for balance sheet and credit risk reasons. We believe that this is leading to market capacity issues. In addition, the banks have signalled a significant rise in letters of credit confirmations, including for developed markets. We think that the Government must move back into the short term trade business—something which other export credit agencies are also doing.

  

  26.  Business investment and trade will be critical to forging a sustainable growth path for our economy, and high-value manufacturing will drive a bigger share of that growth. Resurgent interest by the Government in exporting and high technology manufacturing is welcome and must continue.

  

THE EFFECTIVENESS OF UK TRADE AND INVESTMENT (UKTI)

  27.  In the current economic climate it is even more important to ensure that Government support for businesses that trade or invest in and from the UK is delivered effectively.

  

  28.  The CBI believes UKTI should focus on more proactive work chasing more leads and market information. The CBI recognises that the focus on priority markets and activity as part of UKTI's five-year strategy has been encouraging, as has the reaching out to mid cap companies. While priorities are important, care must be taken to recognise that the UK's global footprint is best served by providing expertise across a wide range of markets and sectors.

  

  29.  The recent NAO report[20] raises some valid points that could also help UKTI improve its service provision further.

  

  30.  There is significant value for the UK from outward investment activity, this can also be about effective market access. Sometimes foreign direct investment (FDI) is a preferred option to access markets, or it may be the most competitive way to establish supply chain dynamics, rather than through straight export activity. It is also clear that the attraction and retention of high quality FDI to the UK provides significant benefits.

  

  31.  UKTI must therefore have good links into the FCO's global network of posts overseas. UKTI needs also to continue to ensure that it works closely with BERR on trade and investment policy.

  

  32.  We also believe that the focus on meeting targets for chargeable services, whilst understandable, has led to a disincentive for UKTI staff to pursue more proactive work. The CBI recommends that UKTI should be chasing greater numbers of leads and market information to feed back to business. UKTI should also start producing positive, good news stories about the UK for use throughout the Government, but specifically overseas and should be seen as part of the key collateral for selling and promoting the UK.

  

  33.  UKTI has made some advances in trying to address the issue of overlapping and duplication related to the RDAs and the devolved administrations, which link to our concerns about the coordination and reinforcement of the UK brand. Continued efforts here, together with monitoring on the ground, would be useful.

  

  34.  In terms of staffing, the CBI believes that as much resource as possible should be devoted to front-line service provision. A common culture is evolving but, as is often the case, needs continual efforts. The organisation must strive to attract the highest quality of people from both parent departments who see an UKTI posting as a career-enhancing move.

  

  35.  The CBI argued for a modest uplift in UKTI's budget as part of our 2008 pre-budget submission. We believe that the additional resources can help to bring better and time-sensitive information and insights on key markets to business. This is especially important as UKTI operates in cases of market failure—where the private sector cannot or will not provide services, or where those services would be at prohibitive cost. UKTI must convert its knowledge of different markets and its wide-ranging influence into concrete export opportunities and investment possibilities for business. In addition, there is a good case for more targeted expenditure on marketing in order to reach those companies that currently do not take advantage of the UKTI offering, as well as to plug the shortfall in funding that the fall in sterling has had in the trade fairs and promotion activity.

  

20 April 2009

  


  

  

  


18   As table 1 shows, in volume terms exports grew by an annual average of 3.7% in that time, which was clearly slower than import volumes and little more than one percentage point above the GDP growth rate. To put that in context, export volumes had grown by 4.3% per annum over the 1973-1998 era, some two percentage points above the GDP growth rate and almost matching the expansion in imports. In value terms-which matters from a balance of payments perspective-export growth also fell short of import growth over the 1998-2008 period, whereas the opposite pattern applied over the previous 25 years. Back

19   "Mandelson export pledge" Financial Times 6 April 2009 http://www.ft.com/cms/s/0/6fa595d8-2243-11de-8380-00144feabdc0.html Back

20   NAO report "UK Trade and Investment: Trade support" 3 April 2009 Back


 
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