1. This update note reports on the work of the cross-Government coastal towns working group since the last note in April 2008; and how the Government is supporting local authorities including coastal towns more widely on local economic development and regeneration. This includes financial support to coastal and other areas facing the greatest need to improve economic outcomes - which is particularly relevant in the current economic climate.


2. The Government plans to spend more than 6.5 bn over this financial year and next to promote the growth and regeneration of our cities, towns and communities and to prepare them for increased economic activity. This includes investment by the Homes and Communities Agency (HCA) and regional development agencies as well as targeted support to local authorities and their partners through the working neighbourhoods fund, local enterprise growth initiative, and new deal for communities. Coastal communities will also benefit from this expenditure.


Policy context


3. The Government recognises that coastal towns have a distinctive role to play in regional and sub regional economies, along with other towns, cities and communities. It wants to enable all areas to create and share prosperity and to enjoy a higher quality of life. It is doing this through a wide range of initiatives supported by CLG and other Departments, which, whilst not necessarily specifically targeted on coastal towns, are helping to provide the tools and funds to tackle the challenges and opportunities they face.


4. The Government's support for devolution of responsibilities and powers to regions, sub-regions, cities and local authorities recognises that all communities, including coastal communities, are distinctive and gives local areas the flexibility to respond to local circumstances and needs. This is particularly important in the current economic climate which is having a differential impact at the local level, including in coastal towns. The evidence suggests that identifying the factors that help make such places resilient to adverse changes, and fully reflecting these in local and regional strategies, is crucial.


5. The aim is that each area can identify its future role in the sub regional and regional economy and develop a long term strategy that builds on local strengths and tackles weaknesses; and addresses economic, social and environmental needs together.


6. Strategy for Seaside Success: securing the future of seaside economies announced on Thursday 25 March by Communities Secretary John Denham sets out a new framework to help seaside towns develop strong and successful economies (





The cross - government Working Group on coastal towns


7. Since its inaugural meeting on 6 February 2008, the cross-government Working Group on coastal towns has met four times - on 29 July 2008, 28 January 2009, 8 June 2009 and 24 November 2009. Members of the Group attend the quarterly meetings of the Regional Development Agency led Coastal Areas Network, and CLG members regularly contribute to meetings of national coastal action groups such as the Coastal Communities Alliance and BURA's Seaside Network. This is helping to improve dialogue and co-operation at all levels on coastal towns.


8. The Working Group has a particular role in trying to identify actions that will help to ensure coastal towns achieve their full potential. This work includes:

i) exploring employment, skills and housing issues in coastal towns and the kind of interventions that are making a difference; and

ii) improving the evidence base on coastal towns to support delivery of local plans.


9. In partnership with the RDA-led Coastal Areas Network, the Working Group is:

continuing to review the contribution of Local Area Agreements and Multi- Area Agreements to improving coastal town regeneration outcomes.

examining levels of Incapacity Benefit (IB) claimants and their profiles in seaside towns to see if they look different to the IB customer group as a whole and support available to these claimants.

working with key stakeholders to identify and help disseminate good practice examples of employment and skills initiatives in coastal towns, which are helping to improve adult skills, and employment opportunities.


Supporting local economic development and regeneration in coastal areas

10. The Regional Development Agencies (RDAs), which receive the majority of their funding from CLG, are working to help seaside towns in their regions are achieve their full economic potential through their Regional Economic Strategies (RES) and other regional and sub-regional strategies. Some examples of RDA activity are given below:


i) Up to March 2010, NWDA will have invested over 200M in NW Coastal towns. Future investment will be guided by a joint investment planning approach through MAAs and other delivery organisations with strong Local Authority Leadership that cover those coastal towns. A good example of this is the Fylde Coast (which includes Blackpool) where an MAA was signed in October 2009, a new Economic Development Company is to be formed shortly and NWDA will jointly plan investment in that new framework.


ii) The South East England Development Agency's (SEEDA) Corporate Plan commits it to lifting underperformance through regeneration programmes in Hastings and Bexhill, Margate, Dover and the Ashford Growth Area, as well as promoting eight 'Diamonds for Investment and Growth' including Brighton and the South Hampshire Coast. SEEDA has identified six priority sectors through which to deliver new jobs and build on existing regional strengths including the Advanced Engineering and Marine sector, with a coastal spatial focus.


iii) In the past year, significant progress has been made in the regeneration of Hastings. Physical regeneration is underway with the Priory Quarter project in the town centre and the Enviro Business Corridor at Queensway. The 25m Lacuna Place/One Priory Square business development (10,000m2) was completed while on Station Plaza, the new FE college (the major part of a 105m overhaul of 16+ education) opens in February - part of a scheme that also includes a primary healthcare centre, residential apartments and retail outlets. At Queensway, construction of the first phase of a 9,000m2 business park and an Innovation Exchange is nearing completion. Since regeneration of the town began in 2002, 1,000 jobs have been created or safeguarded and, as at 2008, the interventions were independently calculated to have added at least 20 million per annum to the local GDP.


iv) To support the marine sector, SEEDA has led the Solent Waterfront Strategy in partnership with Marine South East and the Partnership for Urban South Hampshire (PUSH). The marine sector contributes significant economic benefits to the local area (5.5billion), provides 25,000 direct jobs and makes up around 25% of the Solent economy. SEEDA and partners are now working together to help unblock the current and major constraints to growth as well as ensuring that strategic consideration is given to long-term prospects for the industry.


v) SEEDA continues to support the growth of marine industries on the Hampshire coast through investment in skills and provision of employment land with waterfront access. SEEDA is involved in regenerating key Solent sites such as Woolston, Daedalus and the former RAF Hythe site. The latter is being developed into a Marine Business Park and high growth and specialist engineering companies have occupied the first phase of refurbished buildings.


vi) Between 2003 -2008 Yorkshire Forward invested 9.5M in Scarborough's economic development through its Renaissance Programme, which has delivered significant improvement in the physical infrastructure of the town. In 2008 the town won the Enterprising Britain competition and has built on this success by being awarded most enterprising place in Europe at the European Enterprise Awards in May 2009. A further Investment Management Plan for the town for the period 2009 -2013 has been agreed by the Town Team and Local Authority and additional investment from Yorkshire Forward has been approved by the board.


vii) Yorkshire Forward continues to work with East Riding of Yorkshire Council to explore development possibilities in Hornsea including the development of a seafront master plan. In Bridlington the Renaissance Programme has invested approximately 10m in the local economy which has delivered improvements in the physical infrastructure and also provided assistance in developing the ongoing work to develop a marina and improvements in the retail offer within the town. In North East Lincs. Yorkshire Forward are working with the council and town team to produce a Strategic Development Framework for Cleethorpes both will be completed by mid 2010.culture.


11. The Review of Sub- National Economic Development and Regeneration (SNR), published in June 2007, set out how the Government will support and strengthen regional economic performance through streamlining the regional tier and ensuring decisions are made at the right spatial level. The Democracy, Economic Development and Construction Act (LDEDC) implements a number of its key provisions.


12. A key provision of the LDEDC Act places a duty on county councils and unitary district councils to prepare an assessment of local economic conditions. The new duty will come into force on 1 April 2010, when local authorities will need to begin preparing their assessments. CLG published draft guidance on local economic assessments for consultation on 22 December. Assessments are likely to cover the specific social and geographical features that impact on economic growth - which would be particularly important for coastal towns.  


13. On May 11 2009, the Government published Transforming Places, Changing Lives - taking forward the regeneration framework. This built on the Sub National Review by promoting a renewed focus on ensuring that regeneration tackles the underlying economic challenges behind deprivation. The Framework argues that the success of regeneration activity should be measured by the outcomes that it will deliver for communities - with a priority focus on improving economic outcomes.


14. This approach of the Framework will encourage local and regional partners to balance the needs and opportunities that exist to ensure that regeneration activities are responsive to the needs of different places. The use of lower level data will enable practitioners to identify and meet the needs of the most disadvantaged neighbourhoods, and therefore help in identifying local regeneration priorities.


15. Economic issues have assumed greater significance in the current economic climate, both within LAAs and also as part of the wider local performance framework. About 90 per cent of local authorities have signed up to stretching targets over three years to tackle worklessness and over 80 per cent have a target to increase skills levels through their LAAs. These cover a range of coastal towns, reflecting particular local and national priorities.


16. CLG supports Regional Improvement Efficiency Partnerships (RIEPs) which have an important role in supporting councils in coastal and other areas to deliver their LAA priorities and to be able to respond to the downturn. In the South West, the local RIEP has increased funding to support authorities respond the impact of the tight economic climate, including assistance for skills, capacity development and pump-priming of innovation and collaboration, to assist the recovery.


17. The Government has contributed financially and content to the Coastal Communities Alliance Coastal Regeneration Handbook. This was launched on 28 January in Margate. The handbook aims to increase the effectiveness of coastal regeneration practitioners in reducing deprivation and improving the quality of life in coastal resorts.


18. The Government has a strategy and policies in place to tackle worklessness, boosting skills and enterprise in the most deprived areas, which include some coastal areas. Measures include:


More than 700 million of funding allocated nationally to projects and programmes through the Working Neighbourhoods Fund and New Deal for Communities in 2008/09. 14 % of this money went to 21 coastal authorities (including Blackpool, Hastings, Great Yarmouth, Sefton and Southampton); and


103 million allocated nationally through the Local Enterprise Growth Initiative (LEGI) scheme; with 40% of this money going to 9 coastal authorities (including North East Lincolnshire, South Tyneside, and Redcar and Cleveland).


19. The Future Jobs Fund will enable local authorities in coastal and other areas, local and regional partnerships, social enterprises and the wider third sector to come up with innovative ideas to create new, additional jobs for young people and those from deprived areas. It is creating job, apprenticeships and training opportunities for young people in Thanet, Brighton & Hove, Cornwall and other coastal areas.


20. A new 5 million Seaside Towns Grant to help 25 priority seaside towns tackle long term joblessness was also announced on 25 March 2010. This forms a key part of the Strategy for Seaside Success: securing the future of seaside economies.


21. The Government's Sea Change programme is also boosting wider economic regeneration in a number of coastal areas through investment in culture and heritage. The Sea Change programme has so far given over 38 million to fund regeneration projects in 32 resorts around England.   Sea Change is proving a useful incentive in encouraging cross-community collaboration on regeneration activity in a number of places such as Berwick-on-Tweed and Newbiggin-by-the-sea. 


22. The Heritage Lottery Fund (HLF) continues to support a wide variety of heritage schemes in coastal towns, ranging from parks and regeneration, to museums and community projects. The HLF has given over 234 million to 864 projects in English coastal resorts to support their regeneration since 1997. This funding has included well over 100 million to coastal resorts in deprived areas including Blackpool, Falmouth, Great Yarmouth, Hastings, North Shields, Penzance, Redcar, Saltburn-by-the Sea and Southport. 


23. These funds are supported by significant spending on other programmes that contribute to improving outcomes in coastal towns such as RDA regeneration money, and mainstream programme spending on education, health, skills and training.


24. The Local Authority Business Growth Incentives (LABGI) scheme gives local authorities a financial incentive to encourage local business growth by rewarding qualifying business growth with an unringfenced grant. The Government has paid out over 984m to local authorities since 2005-06. This has included grants of over 194m to 103 local authorities containing coastal areas.


25. The Rural Development Programme for England is also helping to improve economic activity in rural-coastal areas. The Programme budget includes 55m specifically for Cornwall and the Isles of Scilly.   This investment is being managed by the RDAs.


26. A significant part of the Programme is being delivered through the "leader approach" involving harnessing local knowledge to enable bottom-up, community-led development, with local action groups identifying their own priorities and determining their own solutions.


27. As at April 2009, RDAs had committed over 220 million to projects and programmes of investment. Across England, 64 Local Action Groups have been approved of which 27 cover coastal areas and have a total budget allocation of nearly 73 million over the Programme period.


Strengthening sub-regional working and partnerships


28. Coastal towns have much to gain from collaborative working with their neighbours to tackle issues like transport and infrastructure projects and economic development that are best addressed in partnership - at a regional and sub-regional level. The MAA framework is enabling local authorities, alongside key partners, including the private and third sectors, to develop their own solutions to improve economic prosperity. These agreements in turn allow central government to devolve powers and give increased freedom for local authorities to boost growth.


29. Fifteen MAAs have been signed since July 2008 and eight include a number of coastal authorities. The Bournemouth, Dorset and Poole partnership (incorporating Bournemouth, Purbeck and Weymouth coastal authorities), is focusing on improving skills levels, transport and sustainable growth. The Partnership for Urban South Hampshire (incorporating Eastleigh, Fareham, Gosport, Havant, New Forest, Portsmouth and Southampton) aims to improve economic success, skills levels, housing, infrastructure and sustainable growth. The Tees Valley Unlimited, Tyne and Wear City Region MAAs also include coastal towns. The Fylde Coast (Blackpool, Wyre, Fylde and Lancashire County Council) is currently developing a MAA, with a key focus of the agreement being 'coastal infrastructure and public realm'.


The partnership is seeking to breathe new life into coastal areas through investment in heritage and cultural assets.


30. These agreements signal the start of a long-term relationship between Government and sub regional partnerships to achieve collective outcome based targets to improve economic prosperity in their area. We are keen to work with coastal and other areas interested in maximising opportunities for collaborative working to make progress on shared outcomes.


31. Partnership working is also at the heart of the Economic Development Company (EDC) approach. EDCs are organisations established by individual or groups of local authorities with the intention of creating a specialist arms length body which can better deliver local economic development on behalf of local authority/ies and partners. Establishing EDCs to take forward the economic development ambitions of coastal towns could be particularly beneficial either for an authority or in regions where several coastal towns have similar economic development issues. The Government is working closely with authorities looking to set up EDCs and help address issues that require central government input.


32. CLG has supported the establishment of EDCs in coastal areas. Examples include the "Plymouth City Development Company" which was launched in 2008 and has responsibility for leading the city's ambitious plans for economic growth and regeneration. It is a partnership between the private sector and Plymouth City Council, the South West of England Regional Development Agency and the Homes and Community Agency. The Government Office for the South West has worked with Torbay on their plans to establish an EDC to deliver economic prosperity for the coastal town.


33. In addition, CLG has established an EDC network for interested authorities to share knowledge, best practice and discuss issues and concerns that may arise throughout the process of establishing and operating an EDC. There are several coastal areas that are represented at the Network including Brighton and Hove, Fylde, Hastings, Hull, Plymouth, Southampton, and Torbay.


Boosting housing delivery, support and connectivity


34. Housing is an important driver for delivering economic objectives and tackling growth pressures. The New Growth Points initiative is providing additional support to coastal and other communities who want to pursue additional and sustainable growth, including new housing, through a partnership with Government. Central Lancashire & Blackpool, Dover, Shoreham, North Tyneside, Plymouth, Poole, Teignbridge, and Torbay, for example, are now designated Growth Points.


35. Growth Points have access to the 705m that is available over the Comprehensive Spending Review period to support the delivery of infrastructure to support housing growth. This funding is unringfenced giving local authorities the flexibility in how to allocate the funding to best meet local priorities.


36. Coastal towns are benefiting from the Housing and Planning Delivery Grant (HPDG) which rewards local authorities for improved delivery of housing and planning outcomes as part of their strategic place shaping role. This involves ensuring that housing is of the highest quality, located in the right place with the necessary infrastructure and support. Local authorities received 101m of HPDG in 2008 with over 19 % of this going to coastal authorities. Funding will continue to be made available over the remaining two years of the grant scheme.


37. The private rented housing market is a vital component of dynamic housing markets and we are keen to promote a strong, well-managed private rented sector. This is particularly important in the current financial climate as more people look to the sector for accommodation.


38. The Government is aware of the problems that some coastal resorts have in relation to their privately rented accommodation, particularly Houses in Multiple Occupation (HMOs).


39. CLG advises local authorities with coastal towns to consider the additional HMO licensing provisions in order to help address the problems they are currently facing with their HMO stock. The Department has recently published a short consultation seeking views on potential procedural changes for discretionary licensing schemes under the Housing Act 2004. Options include the introduction of a general consent to enable local authorities to introduce additional HMO licensing schemes without seeking Departmental approval and responses are invited by 12 March 2010.


40. However, the Department would want local authorities to target their resources in implementing mandatory HMO licensing in the first instance. Additional HMO licensing is not a panacea to the problems local communities face and as such should be used by local authorities in conjunction with other strategies, such as homelessness and regeneration strategies, to tackle problems in the private rented sector.


41. Following research and a public consultation we have recently announced that we will introduce a specific definition of HMO into planning legislation. This will mean that in future a material change of use from a dwelling house to a HMO will require planning permission. This measure will enable local planning authorities to identify new HMOs with more certainty and target specific areas where there is a need to restore community balance. The intention is that the legislation will come into force on 6 April 2010.


42. By taking a strategic approach to housing, local authorities have an increased awareness of how the functioning of the housing market impacts on the development of housing, economic development and regeneration policies and strategies.


43. The Improvement and Development Agency (IDeA) has been delivering a programme of capacity building to help local authorities enhance their strategic housing role and decision making. The CLG sponsored programme, which ended in March 2009, included support specifically targeted at coastal authorities who received practical assistance to build their vision for housing and how this relates to the wider place-shaping agenda.


44. Strategic housing can help to deliver accessible transport. The Department for Transport is continuing to provide funding for a number of major transport schemes in or connecting coastal settlements. In the last 4 years, this has included funding for completed schemes such as the Plymouth Northern Corridor Transport Scheme, the Scarborough Integrated Transport Scheme and South Lowestoft Relief Road. Many more such schemes are already under construction or are currently being developed. Local transport authorities are also able to target resources, according to local needs and priorities, from their Revenue Support Grant and Rural Bus Subsidy Grant allocations to improve transport links to coastal towns in their area. A number of rail lines serving coastal towns e.g. the Bittern Line between Norwich and Sheringham in Norfolk and the Lymington Line between Brockenhurst and Lymington in Hampshire have benefited from the joint working of local authorities and the railway industry through community rail partnerships. In December 2009, the Secretary of State announced the electrification of the railway line between Preston and Blackpool North. This will allow through electric trains to operate between Blackpool and Manchester and Blackpool and Liverpool. This will be of great benefit to Blackpool.


Tackling health inequalities in coastal areas


45. The Department of Health (DH) supports efforts to build the capacity of coastal areas and their partners to improve health outcomes for all.


46. The Healthy Communities Programme funded by DH and delivered by the IDeA for local government has completed a course of work focused on health within coastal communities. This began in 2008 with the Turning the Tide event which provided an opportunity for individuals from a wide variety of coastal authorities to network, share progress on the Joint Strategic Needs Assessment (JSNAs) and explore the specific coastal challenges. This national event led onto to two further regional events which took place September 2009. Held in partnership with Sefton MBC and Adur District Council these events allowed more focused discussion of the particular issues within the north west and south east regions. The Adur event was particularly popular attracting over 100 delegates and helped to forge relationships between Adur District Council and Great Yarmouth Borough Council (one of the external speakers) who share some common challenges.


47. Details of the Sefton event can be found here: and the Adur event here:


48. As a result of the south east event the Healthy Communities Programme is now working with Adur District Council to develop a challenge event which will involve the Chief Executive, lead member for health and other key service managers. The event will help Adur and Worthing District Councils (they have a shared management structure) to consider how it will address health inequalities and those who are most deprived and turn its aspirations for these communities into actions. This event takes place in February.


49. The Healthy Communities Programme has also contributed to the Coastal Regeneration Handbook launched in Margate on 28 January 2010. The Programme saw the launch as an opportunity to reach a different section of local authority staff with information about health inequalities and the influence that the spatial and physical environment can have on individual's health and wellbeing.


50. The programme is in discussion with a small group of authorities about an ongoing action learning set linked to the use and analysis of data within the Electronic Service Delivery toolkit, another service area within the IDeA. The details of this work are yet to be confirmed.


51. The Government has raised the role of Joint Strategic Needs Assessment (JSNAs) as set out in the Local Government and Public Health Involvement in Health Act 2007 to facilitate stronger local partnerships, including coastal towns, to improve health and social care and reduce inequalities. A number of local authorities containing coastal towns, including North Tyneside, Hartlepool and Redcar and Cleveland are in the Spearhead Group of areas with the worst health and deprivation status, and receiving additional funding and support to tackle health inequalities.


52. Following the Turning the Tide event, IDeA have also commissioned a number of case studies to reflect the efforts to tackle health inequalities taking place in England's coastal locations. These can be found at


53. The Healthy Communities Programme is now planning a number of smaller regional meetings to facilitate further networking, knowledge sharing and to recognise the distinct identity of coastal authorities.


Employment and Skills


54. The Department for Business, Innovation and Skills, through the Learning and Skills Council (LSC), delivers skills to support local economies, including coastal towns. These are delivered to employers through apprenticeships and Train to Gain and to individuals through further education.


55. The LSC works with key partners such as local authorities, RDAs, the Department for Works and Pension and Job Centre Plus. This includes securing greater integration of employment and skills and to strengthen links between skills and regeneration (see Annex 1 for some examples of LSC support for regeneration activity in coastal areas).


Managing coastal change


56. Work is well underway on the development of the second generation of Shoreline Management Plans (SMPs).  These are high-level strategic documents, led by the Environment Agency and local authorities, that form an important element of the strategy for coastal flood and erosion risk management.  The Government is committed to effective management of flood and coastal erosion risk, both inland and on the coast, and some 2.15 billion is being invested in England over the current three year spending review period. We will defend where it is sustainable and affordable to do so.  However, there will be some locations where it is not sustainable to either build new defence structures or maintain existing ones.


57. That is why the Government is working with local authorities and communities to develop different approaches to adapting to coastal change.  On 1st December 2009, the Secretary of State for Environment, Food and Rural Affairs announced the creation of 15 new coastal change pathfinder authorities.  These coastal local authorities, benefiting from 11 million funding between them, come from all around the English coast, from Sefton in the North West, to East Sussex in the South East.  They are leading the way in developing new and innovative approaches to supporting communities adapt to coastal change.  The pathfinder programme will run until spring 2011 (further details are available at  Local authorities were invited to bid to become pathfinders as part of Defra's coastal change policy consultation that ran over the summer.  This consultation closed on 25th September and Defra published on 30 March a report summarising the consultation responses received, alongside "Adapting to Coastal Change: Developing a Policy Framework" which takes forward some of the ideas on supporting community adaptation to coastal change that were consulted on last summer (


58. DEFRA's Coastal Change Policy links with CLG's new planning policy. As part of the Government's coastal change policy framework, CLG published on 9 March new planning policy on coastal change as a supplement to PPS25. The new policy provides a planning framework for the continuing economic and social viability of coastal communities in areas of coastal change. It extends the PPS25 strategic risk-based approach to managing future physical changes to the coastline, so that long-term adaptation of communities can be planned whilst allowing necessary development that is appropriate and safe, striking the right balance between economic prosperity and reducing the consequences of coastal change on communities.


59. The Marine and Coastal Access Bill received Royal Assent on the 12 November 2009. The Marine and Coastal Access Act (2009) establishes a process for taking a more inclusive and forward looking approach to managing marine activities. This encompasses the creation of a new Non-Departmental Public Body (NDPB) - the Marine Management Organisation (MMO) - which will carry out the marine planning function within the English inshore and offshore regions guided by the Marine Policy Statement; a new streamlined licensing system; and a new system of marine planning which will guide decisions which effect the marine environment:

o Marine Policy Statement: a Statement of public Participation has been issued giving the proposed timetable for the development of the Marine Policy Statement see: . It is planned that the Marine Policy Statement will be adopted in Spring 2011 (timetable of other milestones on pg 5 of the SPP;

o Marine Plans: a public consultation is underway on the proposed marine plan areas and criteria for determining the order for planning.  The closing date for this is 16th February:;

o Marine Planning Implementation: a series of meetings are being held with Local Authorities / Harbour Authorities / National Parks Authorities / Government Offices and Regional Development Agencies to increase understanding of the new marine planning system and how they will engage in the process.


60. Integrated Coastal Zone Management (ICZM): the Marine and Coastal Access Act (2009) will move ICZM forward mainly through the marine planning provisions but also through the reform and streamlining of the marine consents regime. As will the Local Democracy, Economic Regeneration and Construction Act (2009) which will provide for the integration of regional strategies into a single integrated regional strategy, a combination of the regional planning strategy, regional economic strategy and other regional strategies, and also enables greater participation from the local level. We will be working closely with stakeholders to understand the effect which these new pieces of legislation have on coastal integration and how that will inform the review in 2011 of the Strategy for promoting an integrated approach to the management of coastal areas in England.


Evidence base and research on coastal towns


61. The Working Group and the RDA Coastal Areas Network will continue to explore opportunities to improve the evidence base on the challenges and opportunities facing coastal towns.


62. England's SeasideTowns - A 'Benchmarking' Study published by CLG in 2008 has been well received. The study helped to fill the evidence gap that existed on seaside towns. It reveals that the nature and extent of the challenges faced by seaside towns vary considerably from one location to another. Regional and local approaches are therefore needed which deliver the most effective solutions, reflecting the specific requirements of individual towns and their interrelationships with the surrounding area. The study is helpful to local authorities covered in the report, as evidence for developing their community plans and priorities.


63. A benchmarking study of smaller coastal towns (below 10,000 population) funded jointly by CLG, Defra and the Commission for Rural Communities has been commissioned. It will report in Spring 2010.


Project: Redevelopment of the St. Mary's Walk campus, Bridlington, by East Riding College


The College's standard of accommodation was poor, expensive to maintain and inhibiting developments. The College's accommodation on the Bridlington Campus was particularly poor compared to other colleges locally and nationally and was no longer adequate for its learners. The Bridlington build involved the redevelopment of the St. Mary's Walk Campus, disposal of the Carnaby Campus and consolidation onto St. Mary's Walk.


The new build supported the curriculum review in 2004-05 which has had continuing reviews from this time. The key changes within the curriculum are to correct identified gaps rather than wholesale change. The key areas of development are increases in:

a. 14-16 Key Stage 4 provision

b. 16-18 learners

c. First Level 2 qualifications

d. Skills for Life

Although the shift in curriculum is particularly about meeting gaps, there are still key curriculum developments. These include:

A continuation in the range of 14-19 vocational opportunities at foundation and Level 1

Vocational A Level provision to be increased to 2 further areas

Progression routes for E2E learners particularly from the successful second semester starts in the Bridlington area

Increased apprenticeship provision at Level 2 and 3

A further concentration in Train to Gain activity

Develop provision at Level 4 through the Foundation Degree

Development of a Cadet Scheme Social Care BTEC Level 2 programme


Resulting from the 14-19 curriculum developments highlighted above, the College is seeing a significant increase in younger learners at the College. The strong partnerships the College enjoys with schools in the East Riding and the effective collaboration taking place in the Local Area Learning Partnerships resulted in a 20% increase in 14-16 year olds attending the College for part of their Key Stage 4 programme. The College's growing reputation for the standards of learner achievement is enhancing the positive way it is perceived by schools, parents and younger learners.


Quality improvements and curriculum developments in the College since 2004 have resulted in a significant improvement in quality standards. This has underpinned a substantial improvement in the College's reputation, particularly in Bridlington.

This, in turn, has given rise to an 18% increase in 16-18 numbers at Bridlington between 2004 and 2006 which demonstrates the College's capability to deliver learner numbers.


In terms of community delivery, there are good relationships with several key organisations. These include regeneration, renaissance and community partnerships in Bridlington, Sure Start Bridlington South, Jobcentreplus and Humberside Learning Consortium.


Project: Refurbishment of an existing building to create a unified Adult Learning Centre in Bridlington Town Centre

The purpose was to relocate the current Adult Learning delivery, which was currently spread across two base venues, to create a more streamlined and co-ordinated approach to the delivery. The centrally placed venue increases accessibility with the aim of increasing the learner numbers in adult learning. Bridlington is an ideal situation with good access for the local population. The Library is situated in the centre of Bridlington Town which makes this a practical venue for delivery of Adult provision and the two services will mutually support the on-going development of the local people. It is also in close proximity to Job centre Plus and Adult Information Advice, and Guidance (IAG) provision, allowing direct referrals to the centre to take place.


The build is supported as part of the overall regeneration of the Bridlington area spearheaded as a key sub regional target centre by Yorkshire Forward and the Authorities.


The build offers a higher standard of accommodation and a more cost effective and sustainable service. Bridlington is an area of high deprivation and is classed as one of the key areas for education development. It has significant areas of unemployment and long term worklessness. The area has a high Not currently engaged in Employment, Education or Training (NEET) population with very hard to reach young people. The adult provision will incorporate a wide range of activities, including elements of family learning, across the offer and this focus may help parents develop skills for employment and an interest in learning with a view to raising aspirations amongst young people. The programmes will include a curriculum areas such as skills for life, ICT, employability skills etc.