Written evidence submitted by the BBC
BBC ANNUAL REPORT 2008-09: FOLLOW-UP QUESTIONS
The questions below are a combination of commitments
made by the BBC in the oral evidence session on 16 July 2009 to
supply further information, and additional questions arising from
the session and the BBC's Annual Report. The Committee would be
grateful for responses from the BBC Executive and/or BBC Trust.
The responses to the Committee's questions (in
italics) below are from both the BBC Trust and BBC Executive,
and in one case from BBC Worldwide. Who is responding is marked
on each question.
BBC ANNUAL REPORT
2007-08
On 28 January 2009, the day of publication
of the Committee's report on the BBC's Annual Report and Accounts
2007-08, the BBC Trust released a statement in response. The statement
said that "the Trust will submit a full response to the select
committee in due course and at that time respond to all of its
conclusions and recommendations". This response has not been
received, but Sir Michael Lyons gave an undertaking in this year's
session to "fill that gap as a matter of urgency".
1. The BBC Trust made a public statement in
which it committed to respond to our report on the BBC's Annual
Report and Accounts 2007-08. We would be grateful if this response
could be supplied.
The conclusions and recommendations of the Committee's
report on the BBC's Annual Report 2007-08 are set out below with
responses from the BBC Trust.
1. We believe it is a significant failing
of the BBC Executive to have sidestepped the question of reach
targets, and for the BBC Trust not to have commented on, let alone
rectified, this deficiency. (Paragraph 13)
In line with our role setting the strategic
direction for the BBC, the BBC Trust has set an overall target
for all BBC services to reach 90% of the population. The Trust
does not itself set reach targets for individual services, as
we believe the BBC Executive are best placed to judge how to achieve
the overall reach target across the portfolio of BBC services.
The BBC Executive does however produce some reach targets for
its own internal use. Copies of these for 2008-09 are included
elsewhere in this submission and the Executive would be able to
supply earlier sets of data if required.
Whilst it is a matter for BBC management to
ensure that the overall target is met, and to establish the relative
contribution each service should make, the Trust maintains an
ongoing interest in the performance of all BBC services (including
reach) and their contribution towards the delivery of the BBC's
public purposes.
As well as commissioning our own research on
the delivery of the BBC's public purposes, the Trust also carries
out regular in-depth service reviews and other work including
a quarterly performance dashboard in order to measure the performance
of individual services, and track trends in usage.
2. We find it difficult to reconcile
the BBC Trust's claim to have given only limited authorisation
for the Executive to "talk to other players in the industry"
with information on the subsequent development of Kangaroo and
statements in the provisional findings of the Competition Commission.
It is apparent that the Trust reviewed proposals for the joint
venture at a number of stages, including a detailed review on
19 June 2008, in advance of our oral evidence session. The statements
by the BBC Trust Chairman to the Committee therefore appear, at
best, incomplete and, as a result, potentially misleading. (Paragraph
18)
3. We believe that it would have been
more appropriate, in the first instance, for the BBC Trust to
have given further consideration to the Kangaroo proposal and
a preliminary indication of its approval or rejection of fundamental
aspects in principlesubject to amendment and compliance
with competition law as appropriatebefore the launch of
a full scale investigation by the competition authorities. (Paragraph
19).
The Trust stated in its press release of 28
January 2009 that:
The Trust first considered the Kangaroo proposition
in June 2007. It agreed with the Executive that the proposition
should be developed further, including work on fair trading compliance
and consideration against the commercial criteria, and that formal
approval would be required.
As would be expected for a project of this nature,
the BBC Executive updated the Trust on progress (in June and October
2008). At these meetings, the Trust made clear to the BBC Executive
that this proposition would still need to go through the Trust's
formal regulatory processes.
The Trust considered that, in the light of the
Competition Commission's review, it was right to postpone the
Trust's own regulatory processes, as the Commission's review might
significantly alter the proposition that the Trust would be asked
to consider. The Trust also assisted the Competition Commission
in their enquiries. The Trust considered that this was the most
cost-efficient outcome for licence fee payers.
The Trust subsequently offered further evidence
on its decision making process in front of the CMS Committee at
its 18 November 2008 hearing.
This remains an accurate account of the Trust's
consideration of the project Kangaroo proposals.To fulfil its
regulatory process the Trust would have had to assess a more fully
developed proposition using its commercial service approval procedures.
In June 2007 when the Trust first considered the proposal in principle
it did give the BBC Executive permission to consult other bodies
in the industry and to develop the proposal so that the Trust
could fully consider it at a future date.
The Trust's consideration of the proposals in
principle pre-dated entry by the BBC Executive into a short-form
agreement on a non-binding basis.Its intention at a future stage
would have been to review both the final long-form agreements
with partners and conduct an assessment both for consistency with
the BBC's overall strategy and against the four commercial criteria
set out in the BBC Agreement.
The BBC Executive did not submit either a fully
formed proposal or a final four criteria assessment to the Trust,
and once the OFT had referred the matter to the Competition Commission
in June 2008 the Trust explicitly postponed its consideration
to until the Competition Commission investigation had been completed.
It is the Trust's view that consideration at this later date would
not only have allowed the Trust a better understanding of the
proposal in regard to competition issues but would also have allowed
for any possible alterations to the proposal that the Competition
Commission's findings might have led to.
The subsequent updates from the BBC Executive
to the Trust during 2008 were reports on progress with the Competition
Commission investigation and on discussions with potential partners.
The Trust did not set any specific limits on
development costs.As is the case with any BBC proposal subject
to approval from the Trust, there was a clear understanding with
BBC Executive that there were regulatory risks, as well as no
guarantee that either the Trust or other relevant regulatory authorities
would clear the proposals.The BBC Executive therefore undertakes
any development expenditure with this in mind, and remains accountable
to the Trust for delivering value for money.
The Trust remains of the view to consider the
proposal in full before the Competition Commission had completed
its investigation would have been counter-productive, led to additional
expenditure for licence fee payers and may well have led to further
consideration being required if the Competition Commission's conclusions
had significantly altered the nature of the proposal.
4. We welcome the efforts made by the
BBC to increase transparency through the publication of the numbers
of senior management in various different salary bands. However,
we continue to believe that the same requirement should be applied
to BBC "talent", whether they are employed directly
or under contract. We welcome the undertaking by the Chairman
of the Trust to give this further consideration. (Paragraph 23)
The BBC Executive has stated that they are committed
to reducing the amount spent on top talent over the next few years.They
have given an undertaking that in future the BBC will disclose
the total amount spent on talent as a whole and work on a plan
to make spend on talent more transparent while protecting commercial
confidentiality.
The BBC Trust has been pushing for further disclosure
of salaries and expenses as part of a drive for greater openness
and transparency across the BBC, and the Trust is in discussion
with the Executive about how best to do this.
The Trust recognises that this is an issue of
concern to licence fee payers and in June 2008 published an independent
report on the BBC's role in the on-screen and on-air talent markets.The
Trust undertook to carry out a follow up review after 12 months
of the BBC's progress against the review's conclusions. This was
published alongside the 2008-09 Annual Report and Accounts.
The Trust's follow-up review concluded that
although the BBC Executive has taken positive steps to strengthen
its approach to talent negotiations and the processes it uses
to control talent costs, the recent economic downturn presents
an opportunity for the BBC to do more to reduce its spend in this
area. The Trust believes thatit is right for the BBC Executive
to go further than it already has in meeting the Trust's earlier
recommendations and that it should look to reduce its overall
talent spend on a like for like basis during the current licence
fee period, with a particular focus on reducing its spend on talent
at the top end.
The Trust intends to publish a short statement
on the BBC's future progress in the Trust's annual report each
year, focusing on value for money and the BBC's approach to developing
and nurturing new talent. The Trust will report sooner on any
significant developments should they arise.
The BBC Executive have also given an undertaking
that in future Annual Reports the BBC will disclose the total
amount spent on talent as a whole and work on a plan to make spend
on talent more transparent while protecting commercial confidentiality.
The BBC Trust has been pushing for further disclosure
of salaries and expenses as part of a drive for greater openness
and transparency across the BBC, and is in discussion with the
Executive about how best to do this. The Trust remains of the
position that the interests of licence fee payers are not best
served by publication of details of individual talent contracts
however will keep this issue under review.
5. We are pleased that the BBC Trust
has acknowledged this error but remain concerned that a material
figure in the Annual Report and Accounts was misrepresented, despite
proof reading by both the BBC Trust and its external auditors.
Nor is it clear that this error was identified until the Committee
brought it to the BBC's attention. (Paragraph 25)
The Trust acknowledged this error and is grateful
to the Committee for bringing it to its attention. The Trust has
improved its processes to avoid any repetition of a similar error
in the future.
6. The deficiencies outlined in this
report should not detract from the overall improvement in the
BBC's response compared to its approach in the previous year.
While there remains room for further improvement, we are generally
satisfied with the quality and detail of the responses received
this year. We hope that in future years the BBC will continue
to strive to provide accurate and thorough responses to our scrutiny.
(Paragraph 26)
Recommendation noted.
7. The broadcast of The Russell Brand
Show on 18 October was a serious editorial lapse which exposed
major failings in the BBC's system of editorial control. These
failings must be addressed and such a lapse must not be repeated.
The broadcast of the show was bad enough, but the BBC's failure
to respond quickly exacerbated the situation. It seems extraordinary
that BBC senior management were not aware of the broadcast until
some eight days after it went on air. We find it inexplicable
that an apology was not issued until 27 October. Even then, the
BBC failed to check the wording of its apology with the main victim
of the broadcast, Andrew Sachs. (Paragraph 31)
8. The decision by the BBC to announce
on Radio 2 that Jonathan Ross would be back on air immediately
after his three month suspension, despite the fact that the Trust
had yet to approve the BBC's action, was premature and wholly
inappropriate. It suggests to us an arrogance on the part of the
BBC in apparently assuming that the Trust would not seek to alter
the BBC's ruling. As the Chairman of the Trust himself accepted,
the announcement should not have been made until after the Trust
had approved the action. We also find it bizarre that the Trust
should then issue its own statement suggesting that Jonathan Ross
would face no further sanction ahead of its own meeting to consider
the matter. This was the last in a series of major errors of judgement
from the BBC relating to this matter, which started with the broadcast
itself and was compounded by the unacceptable delay in acknowledging
its inappropriateness and issuing apologies. We trust that all
concerned will learn the appropriate lessons and that the Trust
Chairman's declared intention to make sure that there is no recurrence
is fulfilled. (Paragraph 33)
The BBC Trust considers that the BBC Executive
acted promptly to apologise for the breaches of the editorial
guidelines through a public statement on 27 October 2008, as soon
as they became aware of the programme's broadcast. An on-air apology
was broadcast on 8 November, the first date after this that the
programme would have aired.
Following the Trust's decision to uphold the
breaches of the BBC's editorial guidelines caused by the broadcast
of these programmes, the BBC Executive announced a range of measures
to ensure that lessons could be learnt and future failings avoided,
in particular in the Audio and Music division, where this particular
breach occurred.
Beyond this action the Audio and Music division
have reported to the Trust regularly since the breach occurred
on the actions being taken to ensure that failings are addressed.
The BBC Executive also announced earlier this year new guidance
for talent-owned independent production companies.
In September 2009, the Trust launched an independent
review of the compliance measures that have been put in place
in Audio and Music. This will be carried out by Tim Suter, former
Partner for Content and Standards at Ofcom, and Tony Stoller,
former Chief Executive of the Radio Authority. It will report
back in early 2010.
Separately, the BBC Executive has commissioned
a major piece of research into the public's views on taste and
decency which has helped to inform the BBC's new draft Editorial
Guidelines that are currently out for consultation.
AUDIENCE REACH
AND SHARE
2. What was the audience share of each of
the BBC's television and radio channels in 2008-09? (If possible,
the definition of share should be consistent with that used in
2006-07 and 2007-08, to permit comparison.)
BBC Executive responds:
Ave weekly share BBC and competitors
| All Homes
| |
| 2008-09 |
2007-08 | 2006-07
| |
| % | %
| % | |
BBC Television |
| | | |
BBC One | 21.7 | 21.9
| 22.7 | |
BBC Two | 7.8 | 8.3
| 8.6 | |
BBC Three | 1.1 | 1.0
| 0.8 | |
BBC Four | 0.4 | 0.4
| 0.3 | |
CBBC Channel | 0.5 | 0.5
| 0.4 | |
CBeebies | 1.2 | 1.1
| 1.0 | |
BBC News Channel | 0.8 |
0.7 | 0.5 | |
BBC Parliament | 0.0 | 0.0
| 0.0 | |
BBC i | 0.1 | 0.1
| 0.1 | |
BBC HD | 0.0 | -
| - | |
BBC Alba | - | -
| | |
Total BBC Television Share | 33.4
| 33.8 | 34.3 |
|
Other Television |
| | | |
All ITV | 23.2 | 23.3
| 22.7 | |
All C4 | 11.8 | 11.5
| 12.2 | |
All five | 6.0 | 6.0
| 5.9 | |
All Sky | 6.2 | 6.2
| 6.8 | |
Total other channels | 39.3
| 37.2 | 34.1 |
|
BBC Radio | |
| | |
Radio 1 | 10.0 | 10.5
| 10.1 | |
Radio 2 | 15.9 | 15.9
| 15.8 | |
Radio 3 | 1.2 | 1.1
| 1.2 | |
Radio 4 | 12.1 | 11.6
| 11.4 | |
Radio 5 Live | 4.7 | 4.4
| 4.3 | |
Five Live Sports Extra | 0.2
| 0.2 | 0.2 |
|
1Xtra | 0.3 | 0.3
| 0.2 | |
6 Music | 0.4 | 0.3
| 0.2 | |
BBC7 | 0.5 | 0.4
| 0.4 | |
Asian Network | 0.3 | 0.3
| 0.3 | |
BBC Local & Nations Radio | 9.3
| 9.8 | 10.2 |
|
World Service (UK only) | 0.7
| 0.7 | 0.7 |
|
Total BBC Radio Share | 55.5
| 55.2 | 54.9 |
|
Total BBC Television & Radio Share
| 42.3 | 42.7 | 43.1
| |
BBC Radio | |
| | |
Local Radio in England TSA | 8.7
| 9.3 | 9.8 |
|
Radio Scotland/nG in TSA | 8.3
| 8.3 | 8.4 |
|
Radio Wales in TSA | 9.4 |
9.6 | 9.1 | |
Radio Cymru in TSA | 3.8 |
3.6 | 4.6 | |
Radio Ulster/Foyle in TSA | 22.7
| 23.3 | 24.9 |
|
Commercial radio | |
| | |
Virgin AM/FM | 1.3 | 1.5
| 1.5 | |
Classic FM | 3.9 |
4.1 | 4.2 | |
Talksport | 1.8 |
1.9 | 1.9 | |
All Local Commercial Radio | 31.6
| 31.4 | 32.3 |
|
All Commercial Radio | 42.4
| 42.6 | 43.1 |
|
Notes:
TV
Base Individuals age 4+
BBC Alba is not currently BARB measured
Total BBC = BBC One, BBC Two, BBC Three, BBC Four, BBC HD, BBC Parliament, BBC News, CBBC, Cbeebies
All ITV = ITV1, ITV2, ITV2 +1, ITV3, ITV3 +1, ITV4, ITV4 +1, CITV, Men & Motors
All C4 = CH4, CH4+1, S4C, S4C2, E4, E4+1, Film4, Film4+1, More4, More4+1, 4Music (from 17 August 2008).
All Five = Five, Fiver, Fiver +1, Five USA, Five USA +1
Total Other = BARB definition
BBCi= DSAT Streams only 6870, 6871, 6880, 6881, 6882, 6883, 6884, 6885, 6886
| | | |
|
Radio
Base Adults age 15+
RAJAR data are an average of Q208-Q408
Total BBC TV & Radio Share calculated using combination of BARB and RAJAR data.
| | | |
|
| |
| | |
3. What reach targets were set for each individual channel
in 2008/09 and what targets have been set for this year?
BBC Executive responds:
The following table shows the service licence reach targets
for individual services together with the actual reach for 2007-08
and 2008-09:
Television | Service licence reach target (15 minute weekly reach, age 4+, unless otherwise stated). Source: BARB
| 07/08
Reach | 08/09
Reach
|
BBC One
(all homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 78.2% | 77.6% |
BBC Two
(all homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 57.6% | 57.4% |
BBC Three
(digital homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach, particularly amongst younger adult viewers.
| 20.2%
(16-34:
24.8%) | 20.5%
(16-34:
26.6%)
|
BBC Four
(digital homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach.
| 8.4% | 8.7% |
BBC HD
(digital homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to grow its own weekly reach.
| n/a | 0.7% |
CBBC
(digital homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach, particularly amongst its stated target audience.
| 6.6%
(6-12
28.7%) | 5.8%
(6-12:
26.5%)
|
CBeebies
(digital homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach, particularly amongst its stated target audience.
| 8.9%
(0-6:
43.6%) | 8.7%
(0-6:
42.1%)
|
BBC News Channel
(digital homes)
| Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 16.3%
(3 min weekly,
adults 16+)
| 16.5%
(3 min weekly,
adults 16+)
|
BBC Parliament
(digital homes) |
Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 1.0%
(3 min weekly,
adults 16+) |
1.0%
(3 min weekly,
adults 16+) |
BBC Red Button
(digital homes) |
Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach.
| 11.0m
(wkly users) | 9.7m
(wkly users)
|
BBC Alba
(digital homes) | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach to around 250,000 people each week.
| n/a | n/a |
| |
| |
Online |
Service licence reach target (weekly reach, age 16+)
| 07/08
Reach | 08/09
Reach
|
BBC Online
(BBC ARA p68) |
Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach.
| 16.5m
(wkly users1) | 22.2m
(wkly users1)
|
1BBC Online UK Weekly PC browsers. Source: Sage Metrics, UK Only
| |
| |
| |
Radio | Service licence reach target (15 minute weekly reach, age 15+, unless otherwise stated). Source: RAJAR
| 07/08
Reach | 08/09
Reach
|
BBC Radio 1 | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach, particularly amongst its stated target audience.
| 21.5%
(15-29:
42.9%) | 21.3%
(15-29:
42.4%)
|
BBC Radio 2 | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach, particularly among its stated target audience.
| 26.2%
(35+:
31.6%) | 26.1%
(35+:
31.4%)
|
BBC Radio 3 | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 3.7% | 3.9% |
BBC Radio 4 | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 18.7% | 19.1% |
BBC Radio 5 Live | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 11.7% | 11.9% |
BBC Radio 5 Live SE | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach.
| 1.5% | 1.4% |
BBC 1Xtra | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach, particularly amongst its stated target audience.
| 1.0%
(15-24:
3.6%) | 1.1%
(15-24:
4.3%)
|
BBC 6 Music | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach.
| 1.0% | 1.2% |
BBC Radio 7 | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach.
| 1.6% | 1.7% |
BBC Asian Network | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to increase its own weekly reach, particularly amongst its stated target audience.
| 1.0%
(Asian
15-34:
18.5%) |
0.8%
(Asian
15-34:
15.4%) |
BBC Local Radio in England | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach, particularly amongst its stated target audience.
| 18.7%
(50+:
28.8%) | 17.4%
(50+:
27.0%)
|
BBC Radio Scotland (including Radio nan Gaidheal)
| Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 21.5% | 21.6% |
BBC Radio Wales | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 17.9% | 17.8% |
BBC Radio Cymru | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 6.2% | 6.4% |
BBC Radio Ulster/Foyle | Contribute towards the maintenance of combined BBC weekly reach at over 90% by aiming to maintain its own weekly reach.
| 38.6% | 35.6% |
| |
| |
4. What was the reach of individual BBC television services
in 2008-09 using 30-minute and 1-hour weekly reach measures?
BBC Executive responds: Information redacted due to confidentiality
issues.
DIVERSION OF
FUNDING FROM
SERVICES TO
DIGITAL SWITCHOVER
5. The Director General stated, in reply to Q25, that funds
for BBC services were being diverted to pay for analogue to digital
switchover. How much is being diverted for this purpose, and what
proportion of it represents funds otherwise earmarked for programme
content?
BBC Executive responds:
The annual cost of distribution prior to the start of the
digital switchover was 5% of the licence fee (£165 million
per the 2007 annual report and accounts). Following the digital
build at the end of the switchover period, the annual cost of
distribution will rise to just under 6% of the licence fee including
the impact of inflation and the cost of both the DTT and DAB networks.
This increase was predicted and budgeted for in the licence fee
settlement of 2007.
In addition, to ensure that there is no service disruption
over the six-year switchover period, the BBC is running its analogue
and digital transmitters concurrently, with digital spend increasing
at a higher rate than analogue reduces.There are also a number
of one-off set-up costs to switch to digital such as centralising
our coding and multiplexing and one-off charges to facilitate
digital distribution.
As above this expenditure was budgeted at the time of the
2007 licence fee settlement.However, as that settlement ring-fenced
monies only for the DSHS and DUK, the BBC's current six-year efficiency
programme was implemented so as to make sure the BBC could self-fund
its digital build commitments, as well as continue to invest in
new technology and enhance the quality of its programming. The
programme will make efficiencies across all areas of the BBC,
both in programming and non-programming areas. Its critical success
factor is ensuring that there is no impact on the quality of BBC
content and programming.
Since its implementation in 2008, it has delivered £237
million of gross savings, and has a target of £1.9 billion
to 2012-13.
WILLINGNESS TO
PAY/VALUE
FOR MONEY
6. In response to Q26, the Chairman of the Trust referred
to work relating to the public's view about the appropriateness
of the licence fee as a funding mechanism. The Committee would
be grateful for information on this and any other research commissioned
by the BBC on the public's willingness to pay and value for money
perceptions.
BBC Trust responds:
Research has shown that the public is, on average, willing
to pay at least the current level of the licence fee for BBC content
and services:
A nationally representative survey of 2,474 people for Ofcom[1]
found that when informed of the current licence fee, the average
monthly value that people would pay for BBC content and services
was £11.56 from a personal perspective and £13.87 from
a citizen point of view (similar to the current licence fee).
Similar independent willingness to pay research conducted
with a national sample of over 4,500 people on behalf of the BBC[2]
found that respondents were, on average, prepared to pay £20.43
per month to keep the BBC as it is now rather than see it close.
In this study respondents were not informed of the current licence
fee so as to let them make a unencumbered judgement of how much,
if anything, they would be willing to pay[3].
Ofcom's research also found that 81% of people are willing
to pay for the BBC from a personal point of view and 82% are willing
to pay for the BBC from a citizen point of view.
Attached at Appendix 1[4]
to this response is the Purpose Remit Tracking Study 2009UK
findings prepared for the Trust in July 2009. This found that
the value audiences place on the BBC is rising85% said
they would miss the BBC if it wasn't there, compared with 70%
two years ago. In more detail, pages 13 to 15 of the report look
at value for money perceptions while appendix C[5]
looks in detail at licence fee payers' relationship with the BBC,
including overall perceptions, value for money and whether people
would miss the BBC if it did not exist.
The Ipsos MORI research referred to was commissioned by the
Guardian (full report attached at Appendix 2).[6]
Pages 94 to 99 look at whether people believe the licence fee
is an appropriate way to fund the BBC. Pages 100 to 107 look at
whether people believe the licence fee represents value for money.[7]
BBC THREE
7. What are the 15-minute and 30-minute weekly reach figures
for BBC Three among (i) 16 to 34 year olds and (ii) its overall
audience, when acquired programmes and programmes transferred
from BBC One and Two are excluded?
BBC Executive responds:
15-minute weekly reach for 08/09:
(i)1.9m/14.2% for 16-34s
(ii)5.4m/10.5% for individuals
30-minute weekly reach for 08/09:
(i)0.9m/6.6% for 16-34s
(ii)2.6m/5% for individuals
8. Does the cost per user hour figure for BBC Three include
the hours viewed of acquired programming and transfers from BBC
One and Two? If so, what is the cost per user hour excluding this
content?
BBC Executive responds:
The cost per user hour figure of 10.6p does include both
the costs and hours viewed of acquired content and transfers from
BBC One and Two.
Cost per user hour is calculated using the £87.3 million
content costs for BBC Three. Content costs include the direct
costs of programming (ie commissioned and acquired programmesfirst
run and repeats), presentation costs as well as some other production
related costs including, for example, copyright costs. Content
costs represent the annual expenditure on the channel as defined
in the Service Licence budget.
The cost per user hour figures requested are as follows:
BBC Threeas stated in annual report |
10.6p |
Adjusted to remove costs and viewer hours of acquisitions and transfers from other channels
| 19.1p |
Adjusted to include costs and viewer hours of BBC Three transfers to other channels
| 17.0p |
| |
We are not able to provide accurate 08/09 audience figures
for BBC Three content viewed via the BBC's iPlayerwhich
would of course reduce the above figure of 17.0p.
We schedule programmes across the portfolio of channels to
both benefit audiences and increase value for money from content.
Such programmes on BBC Three are those titles which particularly
appeal to younger audiences such as Doctor Who, Dragons Den and
Top Gear.
We know the audience value high quality acquisitions as part
of the whole mix of quality programming across our channels.Acquired
programmes not only provide variety for the audience but also
represent very good value for moneywhich in turn allows
us to protect higher level of investment in other parts of the
schedule and in individual original productions.
YOUNGER AUDIENCES
9. What has been the 15-minute reach of the BBC's television
services (in aggregate) among 16 to 34 year olds in each of the
last five years?
BBC Trust responds using data gathered for its younger audiences
service review:
The 15-minute weekly reach of the BBC's television services
among 16 to 34 year olds for the last five years are:
16-34s | 2003
| 2004 | 2005 |
2006 | 2007 | 2008
|
BBC One | 77.3 | 74.5
| 71.9 | 69.6 | 67.8
| 68.3 |
BBC Two | 56.8 | 49.0
| 45.4 | 43.2 | 45.5
| 45.0 |
BBC Three | 9.5 | 11.4
| 14.3 | 15.9 | 20.2
| 26.3 |
BBC Four | 1.2 | 1.8
| 2.3 | 3.2 | 4.0
| 4.8 |
BBC Portfolio | 82.6 | 79.8
| 78.1 | 76.5 | 76.1
| 75.4 |
Source: BARB/TRP, 15 min % weekly reach in all homes (NB BBC Three and Four reach in digital homes only)
| | | |
| | |
| | |
| | |
|
10. According to the service review for younger audiences,
the average amount of BBC Television viewing for teenagers was
24 minutes a day in 2008, compared with 75 minutes for all individuals.
What are the comparative figures for the previous five years?
BBC Trust respond using data gathered for its younger audiences
service review:
The comparative figures for the last five years are:
| | |
| | | |
| 2003 | 2004
| 2005 | 2006 |
2007 | 2008 |
| | |
| | | |
Individuals | 86 | 83
| 77 | 74 | 74 |
75 |
Teens (13-19) | 39 | 33
| 29 | 26 | 26 |
24 |
| | |
| | | |
Source: BARB, Minutes of viewing BBC Television per day
| | | |
| | |
| | |
| | |
|
PROJECT KANGAROO
In response to Q121, Sir Michael Lyons said "we have
not finished our discussions about that sum of money [the £9.1
million loss to the BBC from Project Kangaroo]. I am very happy
to come back to you when we have finished those discussions".
11. Can the BBC Trust give an indication of when it expects
to be able to supply its response on Project Kangaroo?
BBC Trust responds:
The Trust has now had an explanation from the Executive as
to the composition of the £9.1 million figure published in
the annual report. BBC Worldwide's share of the loss resulting
from the closure of the UKVOD venture was £5.3 million. This
loss will be mitigated to some extent by the subsequent sale of
the technology assets owned by the venture to Arqiva. In addition,
BBC Worldwide has written off in accounting terms its investment
in capitalised assets (mainly investments in developing the technology)
related to the Kangaroo proposition. This additional write-off
accounts for the difference between the £5.3 million loss
on the UKVOD venture and the figure published in the 2008-09 Annual
Report.The additional write-off does not mean that no value can
be secured by the business from these investments. BBC Worldwide
expects to be able to use the technology it has invested in future
activity in the TV download arena.
In the meantime, the Committee hopes that the BBC is able
to respond to the following specific queries. Channel 4 told us
that its write-off on Project Kangaroo, as an equal one-third
partner with the BBC and ITV, was £6.4 million.[8]
This contrasts with the BBC's disclosures in the 2008-09 Annual
Report of £9.1 million (Part Two, pages 81 and 108).
12. Why did the BBC write-off £9.1 million due to
Project Kangaroo, whilst Channel 4an equal one-third shareholderonly
lost £6.4 million?
BBC Worldwide responds:
As John Smith, Chief Executive of BBC Worldwide set out in
a letter to the Committee Chairman on 6 August, although a direct
comparison for write offs between BBC Worldwide, ITV, and Channel
4 is difficult to achieve due to different accounting periods
and different types and levels of internal spend, BBC Worldwide
spend was generally in line with the other broadcasters.
ITV quotes a figure of £8 million. The £6.4 million
investment stated in C4's accounts relates only to the investment
in the UKVOD joint venture, which mirrors the level of investment
made by BBC Worldwide. However, BBC Worldwide also incurred internal
costs in the work carried out to create systems and digitise content
for Kangaroo. Worldwide has chosen to write these costs off too,
but it is an investment that will be useful in future ventures
in the TV download arena. Since these figures were published the
technology assets for Project Kangaroo have been acquired by Arqiva,
and this deal will go some way towards recouping the development
costs incurred.
13. Channel 4 told us at its 2008 Annual Report oral evidence
session on 12 May that its "very clear understanding"
from the BBC Executive was that "they had a series of sessions
with the BBC Trust along the way and it was very clearly understood
that if the Competition Commission gave it [Project Kangaroo]
the green light, it was also expected the Trust would give it
the green light". What is the BBC's response to this claim?
BBC Trust responds:
The Trust did not at any stage seek to pre-judge the outcome
of its consideration of project Kangaroo and did not advise either
BBC Worldwide or any of the proposed partners that it was minded
to approve the proposals subject to Competition Commission approval.
The short form agreement entered into by BBC Worldwide and its
proposed partners on a non-binding basis made clear that the proposals
would be subject to Trust approval.The Trust's intention had been
to review both the final long-form agreements with partners and
a final four criteria assessment before reaching a decision. The
Trust was never in a position to conduct this assessment.The BBC
Executive did not submit either a fully formed proposal or a final
four criteria assessment to the Trust, and once the OFT had referred
the matter to the Competition Commission in June 2008 the Trust
concluded that it should not make a decision until the Commission's
own investigation was complete.
PROJECT CANVAS
14. Has the BBC Trust or the Executive Board set expenditure
limits and controls on the development of Project Canvas while
the Trust is still considering the venture? If so, what controls
and limits have been set?
BBC Trust and BBC Executive responds:
The Trust has not set any specific limits on development
costs. As is the case with any BBC proposal subject to approval
from the Trust, there is a clear understanding with BBC Executive
that there are regulatory risks and no guarantee that the Trust
will clear the proposals.The BBC Executive therefore undertakes
any development expenditure with this risk in mind, and remains
accountable to the Trust for delivering value for money.
Consent for any expenditure on Project Canvas (as with any
significant project) has to be given by the BBC Executive's Finance
Committee via a funding application, supported by legal and fair
trading advice. Through this process the Finance Committee has
effectively controlled development expenditure on the project.
In recent months it has been setting a monthly limit on expenditure.Limits
have been set at the minimum level necessary to keep the project
sustainable. Project expenditure has stayed within these limits.
BBC COMMERCIAL ACTIVITIES
15. The BBC has on some occasions suggested that successive
Charter or Agreement settlements have required it to undertake
or increase revenue from commercial activities. The Committee
would appreciate clarification on where this requirement appears.
BBC Trust and BBC Executive responds:
Governments in successive Charter and Agreement settlements
have encouraged the BBC to maximise commercial revenues. Licence
fee payers have also supported this position. Below is a summary
of how this has informed the BBC's commercial strategy over successive
Charter and Agreement settlements.
History of requirement in BBC's strategy to maximise commercial
revenue
The BBC has engaged in commercial activity since the launch
of Radio Times in 1923 and the Government's support for that activity
also has a long history. BBCW's predecessor, BBC Enterprises,
was set up in March 1979 with the support of the then Labour Government.
Support for commercial activity continued under successive governments;
support typified by the Rt Hon Virginia Bottomley MP when, in
1996, she wrote to the Chairman of the BBC that "The BBC
must take full advantage of the new commercial opportunities which
are now available." In 1998 the Culture, Media and Sport
Committee stated that:
"The licence fee is not and should not be the BBC's sole
source of income. In 1993 the National Heritage Committee urged
the BBC to institute "a restructured system to support a
more aggressive strategy for the sale of material, facilities,
services and expertise at home and abroad."[9]
For the previous Charter (eighth Charter: 1 January 1997-31
December 2006):
"Gavyn Davieslater to become BBC Chairwas
commissioned to examine options for additional funding for the
BBC, assuming the licence fee remained the principal source of
revenue until Charter Renewal in 2006. The Davies report stated
that the BBC was essential to take coverage for digital above
50-60% of the population. The report emphasised the need for additional
funds to enable the BBC to maintain and enhance its role in the
digital age, and recommended that these come from a new digital
supplement to the TV licence fee and from efficiency measures
and increased commercial revenues.
Government response to the Davies report rejected a digital
supplement and announced that the licence fee would increase annually
on a formula of RPI plus 1.5% for the remainder of the Charter
period, linked to increased requirement on the BBC to raise additional
funds through efficiency savings and commercial income."[10]
In 1999 the Culture, Media and Sport Committee stated that:
"We [...] continue to believe that the BBC must prove
its capacity for much greater increases in net cash flow from
BBC Worldwide to the BBC in coming years under the current organisational
arrangements."[11]
The Government responded to the Select Committee's report
as follows:
"The Government agrees that the BBC should be able to
deliver significant additional proceeds from its commercial activities
and the BBC has been challenged to raise more revenue from both
BBC Worldwide and BBC Resources. The Government is, however, leaving
it to the BBC to decide how best to achieve this."[12]
In 2000, the Rt Hon Chris Smith MP wrote to the Chairman
of the BBC in 2000 arguing that "...faster gains in efficiency
and commercial activities will be needed [...] it should be possible
for the BBC to [...] increase commercial revenues."
BBCW's core business is the commercial exploitation and export
of the BBC brand and BBC content. Yet BBCW's scale and capabilities
as a global media business also give rise to opportunities to
distribute non-BBC content and thereby earn additional revenues
for the licence payer. The most recent BBC Charter Review encouraged
BBCW to develop these opportunities:
"The BBC should not restrict itself to the sale of BBC
programmes. It should look to work closely in partnership with
other UK broadcasters in developing its programme sales strategy.
It should use the scale and power of BBC Worldwide to showcase
the widest possible array of UK talent and secure the best possible
deal for UK plc."[13]
The White Paper for the current Charter ("A public service
for all: the BBC in the digital age", DCMS, 2006) stated
that "[t]he Green Paper set out a clear policy, backed up
by strong findings from consultation and research, that the BBC
should continue to relieve pressure on the licence fee by generating
commercial income. It should seek to maximise commercial revenue,
in appropriate areas, to reinvest in programming and talent to
the benefit of licence fee payers."[14]
Support for BBC commercial activities continues, with DCMS Minister,
Gerry Sutcliffe MP, stating in 2008 that "The BBC should
seek to maximise commercial revenue in appropriate areas and reinvest
it in programming and talent to the benefit of licence fee payers."[15]
Licence fee payers have also expressed their support. Government
research to inform the latest BBC Charter Review gave an overwhelming
endorsement for the BBC to use "all responsible methods"
to offset the licence fee. In findings subsequently confirmed
by the Government's Green Paper consultation, 90% of those surveyed
agreed that the BBC should raise as much money as it can from
selling its programmes and other products.[16]
Clear support for the BBC continuing to undertake commercial activities
beyond just TV sales was also confirmed by other responses. 92%
of participants thought that the BBC should continue to sell programmes,
and 93% said it should continue to sell other products like books,
DVDs and magazines.
In July 2008 the BBC Trust launched a review of BBC Worldwide's
mandate, strategy and governance arrangements.This review was
driven by two concerns. The first was to ensure that BBC Worldwide's
strategy was properly aligned with the BBC's public service interest
and so had a positive impact on the BBC's brand and reputation.
The second was to ensure that in its strategy and operations BBC
Worldwide was duly sensitive to the concerns of other commercial
players in the market.
Although the Trust put back any final decisions in order
to take proper account of the broader public policy debate about
the role BBC Worldwide might play in sustaining a second public
service broadcasting entity, it did issue an interim statement
in March, ahead of publication of the Culture, Media and Sport
Select Committee's own report in April 2009, summarising its emerging
thinking.Whilst recognising the value of the BBC's commercial
activity for licence fee payers it concluded that the Trust should
bring greater clarity to the direction, parameters and strategic
priorities of BBC Worldwide's commercial activities in the UK
and overseas, to ensure that they aligned properly with delivery
of the BBC's public purposes.
The Trust announced that it had agreed a revised governance
framework within which the BBC must operate its commercial activities
in September 2009. These changes are designed to strengthen the
oversight of the BBC's commercial operation and ensure even greater
clarity and confidence in the separation of the BBC's public service
and commercial activities.
The Trust is now close to finalising its review and to issuing
a further statement on its intentions.
BBC EXECUTIVE BOARD
Brief biographies of the BBC Executive Board members are
supplied on pages 86-87 of Part Two of the Annual Report. It states
that Dr Mike Lynch OBE is the founder and CEO of Autonomy plc,
and Robert Webb QC is the Chairman of Autonomy plc.
16. Why does the BBC Executive Board contain two members
with interests at a very senior level (Chairman and CEO) at the
same company, Autonomy plc?
BBC Executive responds:
Rob Webb (non-executive director of the BBC Executive Board)
was appointed Chairman of Autonomy in May 2009. Mike Lynch (also
a non-executive director of the BBC Executive Board) is CEO and
founder of Autonomy.
It should be noted that Rob Webb's appointment as a non-executive
director of the BBC Executive Board and his subsequent renewal
in this post were approved prior to his appointment as Chairman
of Autonomy, and consideration of this matter was not therefore
part of the appointment and renewal process.
However, both the Director-General (Chairman of the Executive
Board) and the Senior Independent Director of the Executive Board
(who chairs the Nominations Committee for non-executive appointments),
having both considered the issue, did not deem it to present an
issue in terms of the suitability of both individuals to remain
on the BBC Executive Board. The Senior Independent Director cited
in particular the strong independence of each and their strong
sense of personal integrity.
BBC ONLINE
In response to Q125 from Tom Watson MP about whether the
BBC is considering "new and inventive ways of doing creative
content using the web alone", Mark Thompson undertook to:
"come back with some forward looking strategy about areas
like knowledge building, science, history, culture, where we are
trying to embrace pure web content in a way which perhaps we have
not done in the past". In a follow-up question (Q127), Mark
Thompson then made a commitment to provide statistics on the frequency
with which users of the BBC website click on external links.
17. The Committee would be grateful if the BBC could follow-up
on both these undertakings.
BBC Executive responds:
A key challenge for the BBC in these areas has been around
combining the best of our radio and television programmes with
the content we make specifically for the web. Radio and TV programmes
are now available on demand, but usually only for a limited period.
One expectation of the web, of course, is long term availability
and this creates a natural tension. Text and graphic content is
more permanent but does not always bring a subject to life and
rarely showcases the best the BBC has to offer at a particular
time. There is also the question of how the BBC should position
itself in relation to third party providers of high quality information
in different subject areas.
Over recent months two key building blocks have come into
place which will form the basis for much of our web centred activity
in the knowledge areas:
a page for every programme, providing a permanent
record of each episode as well as a place to go for clips, descriptions,
links and other material related to an episode; and
a growing understanding of how to model knowledge
"domains" so that all of the BBC's assets in a subject
area are labelled consistently and the relationships between them
mapped out. This allows content to be accessed in multiple contexts,
and encourages different types of exploration.
Perhaps the best way to understand these ideas is to look
at the recently launched Wildlife Finder: http://www.bbc.co.uk/wildlifefinder/
Here, the best of the Natural History Unit's archive audio
and video programmes about animals have been segmented, classified
and described alongside information about habitats, behaviours,
global distribution and so on. A user interested in viewing footage
of a lion may note that one of its habitats is desert and click
through to a page describing that habitat and showing all the
animals living in the desert. For each animal on the desert page
there is also "homepage" allowing the user to watch
it in action, hear its sound or follow up on other characteristics
such as behaviours.
BBC content in Wildlife finder is supplemented by information
sourced from content partners including Animal Diversity Web,
the World Wildlife Fund and Wikipedia, which is particularly strong
in this area. Users are also linked to a wealth of other sites.
The essence of the product is to exploit the unique capabilities
of the web in order to enrich users' understanding and appreciation
of the natural world. Users who simply want to hear or watch animals
or birds can do so. But they can also explore a wealth of in depth
information around ecology, distribution, behaviour, taxonomy
and conservation. By creating a web product, it becomes possible
to link together information, entertainment and education seamlessly.
A key point, too, is that the product will be continually
supplemented by new material from our natural history programmes.
It is integrated with our broadcast output but is also independent
of it. For example, each animal or habitat page is permanent and
will be updated as new data or pictures become available.
Another project worth noting in this context is Your Paintings,
announced by the Director General in January. Here, the BBC is
working with a range of partners in the UK art world to make all
the paintings in public ownership in the UK available online.
While the details have yet to be worked through, we would expect
users to be able to explore this huge 200,000 image gallery in
the ways that appeal to themby period, artist, subject,
style, colour and so on. We hope to launch this product some time
in 2010.
The key elements of this approach an online database and
a rich archivecould be applied in a number of areas. The
priorities in the knowledge building areas for the next period
are Science (as 2010 is the Year of Science) and History. However,
we are keen to explore how some of this thinking might be used
more widely to enhance our services in comedy, drama and entertainment.
In the context of "new and inventive ways of doing creative
content using the web alone", two other recent developments
are worth mentioning.
Our Digital Revolution projectwww.bbc.co.uk/digitalrevolutionis
an attempt to develop a new approach to programme making, using
the resources and features of the web. It will be a documentary,
made in collaboration with our users, which explores the changes
to our lives brought about by 20 years of the internet. The website
will allow us to open up the production process as far as possible,
sharing plans, potential new ideas and the latest rushes, stage
by stage, to the thoughts, contributions and stories of our users.
Digital Revolution is due for transmission next year.
The renowned documentary film maker, Adam Curtis, is also
experimenting with new ways of engaging with the audience in his
blog: www.bbc.co.uk/blogs/adamcurtis Adam describes it as "a
website expressing my personal views through a selection of opinionated
observations and arguments. I'll be including stories I like,
ideas I find fascinating, work in progress and a selection of
material from the BBC archives".
Blogs, of course, are now extremely popular as a supplement
to normal broadcast and journalistic activity but it will be interesting
to discover how far a blog such as this can open up new avenues
of creativity and enhance traditional programme making processes.
In a follow-up question (Q127), Mark Thompson then made a
commitment to provide statistics on the frequency with which users
of the BBC website click on external links. Over the past six
months, we've seen an average of 10.8 million clicks per month
on links on BBC Online leading to external sites (UK only).
SALFORD RELOCATION
In response to Q29 from Janet Anderson MP, Zarin Patel
said that the relocation of staff to Salford would be roughly
a third cheaper than making them redundant. In Q34, Janet Anderson
requested the average cost of the incentives per employee as compared
with the cost of redundancy, to which Zarin Patel replied that
she would be able to supply that information.
18. What is the average cost of the relocation incentives
per employee, compared with the average cost of redundancy?
BBC Executive responds:
On average the cost of the relocation assistance is around
£39,000 per person whereas the average cost to the BBC of
a redundancy is around £53,000 (depending on length of service).
This equates to an average cost of relocation being approximately
one quarter cheaper per employee than redundancy and not a third
as incorrectly stated in the hearing.
There is obviously a need to relocate some staff in order
to maintain business continuity and quality of output; however
it is also recognised that providing a relocation package to staff
enables specialist skills and knowledge to be transferred and
improves the overall transition process of complex business areas.
The move of approximately 1,500 roles from London to the
North of England, including an assessment that the costs and benefits
of the move represented value for money for the licence fee payer,
was approved by the BBC Board of Governors in 2006.
As part of the move, a Guaranteed House Purchase Scheme,
based on 95% house valuation was proposed.The aim of the scheme
was to help staff with moving, to facilitate the process of relocation
and to ensure that staff were provided with a level of help consistent
with other schemes of this nature. The scheme was benchmarked
against HMRC standards and other private and public sector relocation
packages to ensure that it was in line with the market.
Following the fall in property prices over 2008, the BBC
made the decision to adjust the relocation scheme. It was recognised
that a change to policy was required so as to:
Reduce the level of financial risk associated with
the GHPS scheme in an adverse housing market.
Introduce greater choice and flexibility into the
relocation support, safeguarding the quality and continuity of
output by enabling the transfer of specialist talent as required
to the new location.
There are three options for the new relocation scheme for
homeowners. Each option has clear limits around the structure
so the costs are not open ended and all reimbursements need to
be backed up with receipts.The options are:
a Guaranteed House Purchase Scheme, based on an initial
advance of 85% of the market value of the property to be sold.
The scheme is handled by Cartus, a relocation agency, with the
BBC bearing the cost of funding the advance and other transaction
costs.The market value is determined by three independent valuers
and priced to achieve sale.
an Assisted Relocation Scheme, reimbursing the major
items of spend associated with relocation (such as buying and
selling costs, physical removal) but leaving the property sale
as the responsibility of the staff member; or
a Remote Location Scheme, funding a second property
for employees in the North West for two years, limited to a maximum
of £1,900 per month.
The reduction in the advance to 85% from 95% reduces the
cost risk to the BBC. The scheme compares favourably from a value
perspective to other organisations, which continue to offer 95%
or 100% of house value (e.g. The Ministry of Defence).
PENSIONS AND
BENEFITS
There has been significant recent press coverage relating
to the BBC Pension Scheme:
The Sunday Times reported on 5 July that it
had asked Hargreaves Lansdown, the financial services group, to
analyse BBC executive pensions. The analysis reportedly found
that Mark Thompson had a second "hidden" BBC pension
worth nearly £2.9 million. No details of the pension, accrued
between 1979 and 2001, appear in the BBC's accounts; they reportedly
record only the pension rights earned since his appointment as
Director General, after returning from some time spent working
at Channel 4.[17]
The Times reported that the BBC had warned its
pension scheme members that in April last year the fund was £470
million in the red. According to the Times, industry experts said
that the plunging stock markets around the world since then would
have increased the deficit by a further £1.6 billion. Jeremy
Peat, the Chairman of the Trustees, had admitted that the corporation
had set aside "additional funds" from its £3.6
billion licence fee income to reduce the liability.[18]
The Guardian reported the BBC's denial that it
would have to cut into its programming budget to meet its growing
pension deficit.[19]
The Financial Statements report, on page F06, shows a
deficit in the pension scheme of £139 million as at 31 March
2009, compared to a surplus of £528 million last year. This
is described as reflecting "market turbulence". Page
F37 discloses the fact that employer contributions by the BBC
have been increased to 19.35% to address the deficit, but these
are expected to drop back again to 17.85% by 2011. Page F30 (note
4b) shows that the pension costs relating to the main BBC Pension
Scheme actually dropped during the year, from £173.2 million
in 2007-08 to £158.9 million in 2008-09.
19. How does the BBC plan to tackle the deficit in its
pension scheme?
BBC Executive responds:
The deficit figure is based on an annual update of the BBC
Pension Scheme's ("the Scheme") funding position as
at 1 April 2008.It is not based on a full actuarial valuation.
The next full valuation is due on 1 April 2010. At that time should
the Scheme have a deficit, the Scheme trustees and the BBC will
consider and agree a recovery plan.The valuation, discussions
and agreement will take some time, possibly running into 2011.
The BBC is considering a range of options to deal with a deficit
should it arise.These options include looking to employees to
increase their contributions or to extend their working life.
The BBC is also able to review its overall pension provisionas
it has done in the past when it closed the final salary scheme
to new members and introduced career average benefits, a scheme
which costs less to the BBC as it reduces the overall benefits
package. The BBC is also able to make further efficiencies to
fund an increase to deficit contributions.It could also provide
the pension scheme with added security of income by providing
security over assets.
If there is a need for deficit contributions, these will
need to be taken into account in the BBC's financial planning
once the outcome of the 2010 valuation and the scale of the contribution
requirement is known, and as part of the wider process of reviewing
the BBC's financial plans. It is premature to have fixed plans
in place at this stage.
We are also mindful of the fact that the current deficit
reflects short term market turbulence whilst the scheme's liabilities
will fall due over a much longer period (more than 50 years).
The scheme continues to be cash positive now and in the long term.
It is appropriate to continually review the design of the scheme
to ensure it remains affordable to licence payers and to recognise
that people are living longer and pensions may cost more; however
it is equally important to recognise that we are making decisions
for the long-term, which may then be irreversible. These decisions
should not be made solely in response to short term market volatility.
20. Is the BBC redirecting funds from programming budgets
into the pension scheme?
BBC Executive responds:
The BBC is not redirecting funds from programming budgets
into the Scheme.
The BBC Pension Scheme, like many other schemes, has not
been immune from the turbulence that has affected markets around
the world; however as noted above, its investments, like all pension
funds, are long-term in nature.
The BBC continually reviews long term financial plans in
the light of changing strategic priorities and cost pressurespension
costs will continue to be an important (and, in the short term,
potentially more material) element of this equation.
However as noted above, the BBC has a number of options available
to ensure the long-term sustainability of the scheme. A few years
ago for instance the BBC used money derived from efficiencies
to increase the contributions it makes into the scheme. From this
year, employees also are paying more into the scheme.There are
many further steps the BBC could take, before even considering
any impact on services to the public.
21. In 2006 the BBC changed the pension scheme from final
salary, to career average salary for new members.What was the
basis of this decision?
BBC Executive responds:
We took the step of introducing a career average section
in the interests of the financial health of the Scheme. The Scheme,
like other UK schemes, is not immune to the increasing costs of
pension provisionpeople are living for longer, and the
expected return on investments is lower than it has been in the
past. We also have responsibilities to our licence payers. That
is why we needed to make changes to ensure that we can maintain
a healthy pension scheme over the long term, whilst also offering
reasonable pension provision for all those who work for us.
22. Why hasn't the BBC moved to a defined contribution
pension scheme?
BBC Executive responds:
The BBC considered in depth a defined contribution pension
arrangement for all staff in 2006 as part of the review leading
up to the introduction of career average benefits. In making its
decision, the BBC considered the relative costs of defined contribution
and career average benefits as well as the fact that the pension
scheme continues to be one of the important reward levers available
to the BBC to attract and retain staff within the organisation.
The Career Average Benefits scheme offered a savings for pensions
which remained attractive at a relatively modest cost, so was
considered an appropriate way forward. It was also noted that
employers can find that the introduction of a defined contributions
scheme can, over time, inflate the cost of reward in compensation
for a limited contribution to pension schemes. The BBC does have
a defined contribution arrangement in place for its fixed term
contract staff (the BBC Group Personal Pension Scheme).
In order to curtail the cost of the career average benefits
section, the level of pension provided by the career average benefits
section is modest compared with other similar schemes. For example
the rate of build up of pension is lower (the BBC scheme has a
1.67% accrual rate, compared with 2.3% in the Civil Service scheme).
In addition, the BBC has sought to limit its risk exposure.The
pension for active and deferred members is revalued annually on
a discretionary basis, rather than on a guaranteed basis.
23. Does the accrued pension disclosed for Mark Thompson
in the Annual Report include amounts accrued during his prior
service at the BBC? If it does not include this, please could
you outline the reasons why.
BBC Executive responds:
Mark Thompson does have a deferred pension in the BBC Pension
Scheme from an earlier period of service with the BBC.This is
not disclosed within the Annual Report. As noted on page 89 of
Part Two of the Annual Report and Accounts 2008-09 the BBC prepares
its Executive Board Remuneration Report in line with Directors'
Remuneration Report Regulations 2002 to the extent that they are
applicable.In relation to pensions the Regulations require the
disclosure of pension benefits a director has become entitled
to as a result of his/her service as a director.
Therefore because the value of a deferred pension from an
earlier period of service is not affected by earnings in any subsequent
period of service the deferred pension is not part of the remuneration
receivable as a result of the service as a director.In contrast,
for a director who has unbroken membership of the BBC Pension
Scheme, all of the pension obligation will be based on current
(ie directors) pensionable pay and will therefore be disclosed.
Page 64 of Part One of the Annual Report and Accounts
2008-09 discloses that Sir Michael Lyons receives private medical
insurance cover as a benefit "at the same level as BBC senior
managers". Table 23 on page 98 of Part Two of the Annual
Report shows that there were 751 individuals classified as 'senior
managers' during 2008-09, but it is not specified whether all
of these individuals receive private medical insurance. Page 91
of Part Two of the Annual Report confirms that all Executive Directors
receive this benefit.
24. How many staff are receiving private medical insurance,
paid for by the BBC?
BBC Executive responds:
536 BBC Employees receive private medical insurance paid
for by the BBC.
25. Does the BBC pay the tax due on private medical insurance
cover for its staff?
BBC Executive responds:
No, employees are responsible for paying the benefit in kind
tax due and as such the benefit is declared on the employee's
P11D. The BBC obviously pays the Insurance Premium Tax (IPT) due
on the premium of 5%.
26. How much does the provision of medical insurance cost
the BBC, both in paying for the benefit itself and paying the
tax bill [if applicable]?
BBC Executive responds:
Total cost for the BBC is £714,147 including IPT @ 5%.
The BBC does not fund the benefit in kind tax due on the benefit.
27. Does the BBC feel it is achieving the best value for
money for licence fee payers by offering staff private medical
insurance cover?
BBC Executive responds:
PMI is offered to senior managers for two main reasons. Firstly
to ensure that time lost due to illness or medical treatment is
minimised by offering access to prompt and convenient treatment.
Providing PMI enables senior managers to get back to work after
illness or injury as quickly as possible and therefore minimise
periods of paid sick leave.
Secondly this is offered as it is a prevalent and expected
employee benefit for senior managers in the external market.
1
Source: Holden Pearmain, June 2008. Sample: UK adults, 18+ 1,257
(citizen), 1,217 (personal) Back
2
Source: Ipsos Mori, May 2008. Sample: 4,577 UK adults, 16+ Back
3
Another reason for the difference in price between the studies
for Ofcom and the BBC is that they included different potential
price points for the licence fee. In both studies respondents
were presented with different prices and asked if they would pay
this amount per month for the BBC. The prices in the study for
the BBC went up to "£45"; in the research for Ofcom
they went up to "more than £32.50". Back
4
Ev not printed. Back
5
Ev not printed. Back
6
Ev not printed. Back
7
Ev not printed. Back
8
Uncorrected transcript of oral evidence taken before the Culture,
Media and Sport Committee on 12 May 2009, Qq77-78 Back
9
Culture, Media and Sport Committee, The Report and Accounts of
the BBC for 1997-98 (Eighth Report, Session 1997-98), paragraph
11 citing HC (1993-94) 77-I, para 101. Back
10
Department for Culture, Media and Sport ("DCMS"), Review
of the BBC's Royal Charter: A strong BBC, independent of government,
Green Paper, March 2005), page 110, available at http://www.bbccharterreview.org.uk/pdf_documents/bbc_cr_greenpaper.pdf Back
11
Culture, Media and Sport Committee, The Funding of the BBC (Third
Report, Session 1999-2000), paragraph 62. Back
12
DCMS, The Funding of the BBC: Government Response to the Third
Report from the Culture, Media and Sport Committee, Session 1999-2000
(March 2000), paragraph 12. Back
13
DCMS, Review of the BBC's Royal Charter: A strong BBC, independent
of government (Green Paper, March 2005), page 44. Back
14
Paragraph 7.1.2. The wording of the policy in the Green Paper
that was adopted in the White paper was that "[t]he BBC should
be encouraged, as it is now, to generate as much income as it
can through commercial activity, including the sale of programme
rights." (see DCMS, Review of the BBC's Royal Charter: A
strong BBC, independent of government, (Green Paper, March 2005),
page 99. Back
15
House of Commons Official Report, 20 May 2008, Col. 51WH Back
16
DCMS, Review of the BBC's Royal Charter: What you said about the
BBC (July 2004). Back
17
The Sunday Times, 5 July 2009, "Licence payers fund BBC Chief's
£8 million pension" Back
18
The Times, 7 July 2009, "BBC to cut programme budget to fill
£2 billion pension black hole" Back
19
Guardian.co.uk, 7 July 2009, "BBC: Programming will not be
hit by pension deficit" Back
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