The National Forest - Environment, Food and Rural Affairs Committee Contents


Examination of Witnesses (Question Numbers 37-59)

MS SOPHIE CHURCHILL, MR SIMON EVANS, MR ROBIN PELLEW AND COUNCILLOR HEATHER WHEELER

20 JANUARY 2010

  Q37  Chairman: We welcome our next group of witnesses for another 45 minutes of questions. Can I welcome Sophie Churchill, Chief Executive of the National Forest Company. May I take this opportunity, Sophie, of thanking you and your colleagues for laying on a splendid lunch here today and for providing us with a very useful introductory tour. We welcome also Simon Evans, who joined us this morning and gave us a very useful commentary on the forest. He is one of the three Chief Officers of the Company. They are joined by Robin Pellew, who is one of their non-executive Directors but who I know from conversation just before we started has a particular interest in matters connected with timber. From an organisation involved with but not part of The National Forest we welcome Councillor Heather Wheeler from South Derbyshire District Council. You are very welcome to come and join us. Can I ask Sophie Churchill if you could just for the record tell us over the time the forest has been in existence how much has actually been spent in terms of investment, how much has that levered in in terms of non-public monies to assist with the work that you are doing, and can you give us a thumbnail sketch of what you think you have achieved since you started?

  Ms Churchill: You will be aware that the bulk of our funding is grant-in-aid directly from Defra which is indeed the reason why we can meet today. In the 14 years from 1995 to 2009, the National Forest Company has received £44.3 million in grant-in-aid. In addition to that, it has received for forest use, not necessarily therefore all going through National Forest Company-led projects, £5.2 million in grants from third parties towards specific forest projects and £1.1 million of donations and sponsorship. Beyond that, we calculate, but it is not possible to do this entirely accurately, around £40 million has been invested in forest-related projects by partner organisations. Beyond that, over £55 million has been secured through coalfield, urban and rural regeneration programmes.

  Q38  Chairman: Has anybody attempted to do what I might call a cost:benefit study? You have listed these things which are impressive by virtue of gain but in terms of the wider economic impact if we were looking to say are you good value for money, has somebody done such a study?

  Ms Churchill: It is challenging to find a comparator because, going back to the second part of your question, the forest is a hybrid. It is something larger than an area based economic regeneration programme: it has bigger economic aspirations than an area of outstanding natural beauty, but it has not got the control or the planning authority of a National Park, so it is an unusual animal, and I think that is why the designation is unique and why The National Forest is looked at as a hybrid. We have done our own analysis of national sustainable development indicators which are gathered nationally and we have disaggregated them to The National Forest. They showed up to 2006 for example that economic growth was faster in The National Forest area than it was in the surrounding area, for their respective counties, for example, and the suggestion there would be that there has been acceleration of recovery from mining and from economic deprivation. We are about to re-do those figures.

  Q39  Chairman: Just looking at the figures, doing a quick back-of-the-envelope calculation, you have averaged about £3 million a year over that period of time. How many of you are there who represent the National Forest Company?

  Ms Churchill: The Company is small and nearly perfectly formed, we hope. It is certainly not going to get much bigger in the next few years, I suspect. There are 20 of us on the pay roll of whom four are not full-time, so for example with our community regeneration and involvement, our participation is led by a part-time member of the team and we have to work in such a way that she galvanises a lot of other activity. We currently have one other member of staff who is with us temporarily and he is recruited to walk the long-distance trail and to check that out, but he is not permanently with us.

  Q40  Chairman: He has not finished his walk!

  Ms Churchill: He has long legs though. We appointed him on the basis of very long legs!

  Q41  Chairman: We are moving into a period where all government departments are going to be looking very critically at their budgets. What has Defra said to you over the current public spending round, which effectively started at the beginning of the last financial year? What prospects do you have up to 2011?

  Ms Churchill: We will be included in the disciplines of the Department. We have no reason to think that we have any big change or difficulty in the coming year. We expect to be asked to continue to demonstrate our efficiency, particularly in 2011, 2012, 2013, but there is no indication that we would be in any more difficulty or at any more risk than others. Last year, Chairman, when we consulted on the last five years of our Strategy 2014, we very clearly made the point that although the hectarage that we are going to do each year, 200-250 hectares, is certainly lower than the glory days of 400 to 500 that we have done, per hectare that is getting very expensive and we must get bangs for our bucks with each hectare that we do. It is the point that you made in your summary to the last session that we will have take care in how we do that. I think that argument has been well taken by Defra. There is an expectation that we demonstrate that the structure of the forest that we are creating is maximising the policy needs of the Department—climate change, resilience and landscape change.

  Q42  Chairman: In terms of the goals that you agree with Defra, are there any areas where you are struggling to meet what you have told them you are trying to do?

  Ms Churchill: I would say the area for continuing work and challenge is one that I do not think anybody has cracked in the country, and that is to—and I have experts to my left here—achieve landscape scale change in a way that connects up the landscape you have already got in the most resilient way for climate change, which might not be trees everywhere: it could be scrubby grassland. It could be going to landowners more directly than we have done up till now and saying, "Look at our map. Look at what we can offer you. If you play with us this would make an enormous difference to completing the job." We are talking about intelligent landscape change, connectivity. We have some very clever software to do it, but that is a task of conversion into implementation, I would say.

  Q43  Chairman: Let me push you a bit further on this because there are discussions and you can pick a number as to what there may be by way of constraint on departmental budgets. We did Defra's Annual Report. They have a target of saving in the current period about £375 million. They have done about £325 million but they have got to find the difference. Everything that they are going to do could well be squeezed. Have you made any contingency plans if you do get squeezed for a 10 to 15% budget cut?

  Ms Churchill: We are clearly looking actively at how that could be accommodated. What we would want to achieve out of that would be not losing masses of capacity to continue to physically create the forest. Having said that, a hectare under our Changing Landscapes scheme at the moment might cost £12,000. If our target is 250 hectares a year, you can see there is a sum there whereby you could lose some hectares, and on a budget of £3.5 million you could begin to make some savings there, but the critical thing would be do we retain the staff capacity, the intelligence and the marketing and communication capacity, on which the previous panel has touched, so that the momentum can keep going.

  Q44  Chairman: Robin, can I ask you as a non-executive member of the board, somebody tasked with challenging and keeping an eye on what the executive members are doing, are you satisfied that proper plans are in place if times do get difficult in the way that we have just been discussing?

  Mr Pellew: Yes, there are plans in place at the moment to try and reduce reliance upon the grant-in-aid by actually becoming financially more self-supporting. These are now beginning to mature. If you look at the Annual Report for 2008-09, you will see that the amount of money coming in through donations and sponsorship has doubled. We have appointed now a team of people with a head of development specifically to explore how we can capitalise upon the goodwill there is out there in the community and the business opportunities and the corporate sponsorship opportunities, opportunities for donations, legacies and so on, in order to be able to build up a greater degree of financial self-sufficiency. An element of the dynamics of this is that creating the woodland itself is expensive, but forestry is an extremely long-term business, and if there is one major strategic priority that certainly exercises the non-executives it is how we maintain the momentum over the very long term. We have a target of one-third of woodland creation and we will achieve that at the current rate of striking in the next 20 to 30 years. Then we have the management and maintenance in perpetuity of The National Forest. How is that to be funded? We cannot rely on government and grant-in-aid for that sort of area.

  Q45  Chairman: Can I ask a point of information. You have an ability to hold and own a quantity of land, some 300 hectares of land. Are you allowed to use that land only for the purposes of planting forestry and other directly associated activities or is the opportunity there for you to consider some element of property development or other economic use for the land, bearing in mind the mixed nature of activity within the forest boundaries?

  Ms Churchill: I think that could be a discussion to be had for the future.

  Q46  Chairman: Can you answer my question specifically. Are you empowered to be able to use that land for other than forestry?

  Ms Churchill: No.

  Q47  Chairman: But it is something that you might think about?

  Ms Churchill: Particularly after the Reid Report in terms of making best use of private sector investment. Where, for example, in the totality of a piece of land there was a very big carbon investment being made, we might want to sell on part of the land in order to raise enough capital to do something which is evidently going to assist with the total carbon sum, for example, or, as Robin said, help The National Forest in perpetuity. I think there is certainly a need in the future to think more flexibly about how we milk the assets we put in.

  Q48  Lynne Jones: In their memorandum the Woodland Trust raised the issue of carbon financing and, obviously, if you are creating woodlands you are offsetting CO2. It is perhaps beyond your powers to do this but is this a way in which we could have forests financed in perpetuity and how should we go about doing that? What recommendations would you think we should be making in terms of allowing that to happen?

  Ms Churchill: One pinch point before that is simple land availability. We have found it harder to plant our own schemes of late partly because land is not available. One recommendation would be a little more flexibility about holding a land bank perhaps of a greater number of hectares and for more flexible purposes because one would then be ready to respond to private sector and other interests around the carbon investment that they could make, so you have land ready in order to lease it or to co-develop it with the private sector because of the carbon benefit they are going to get. The land bank is one thing. The other thing, clearly, is whether UK forestry will be counted formally as part of carbon offsetting. That is edging towards some kind of position post-Copenhagen but it did not get as far as we would need it to get to. Certainly the Reid Report would not just be talking about corporates. There are also charities and other NGOs[2] and we have a track record of working with the Wildlife Trust and the Woodland Trust, so there are other bodies that we know how to work with where that carbon argument could be implemented more strongly than it is now, but that does depend on a wider legislative framework.

  Mr Pellew: You say what are the things which the Committee could possibly do to assist us on this. We are very sharp and I am very impressed at the way in which the Company works with business to explore opportunities for carbon sequestration and to tick the carbon box for reduced carbon emissions and indeed for their corporate social responsibility budgets. What limits us is the fact that in the UK, tree-planting is not formally accredited as a carbon offset system under the Clean Development Mechanism and Kyoto and so on whereas if you plant your trees in Guatemala or Indonesia, it is. If there is anything which we would benefit from at the parliamentary level it is how can we encourage a mechanism whereby temporary forests and tree-planting which has a significant carbon sequestration benefit can actually be formally accredited, which would give us much more leverage when working with companies to actually invest in creating The National Forest.

  Mr Evans: There are also other effective mechanisms that other people run like the Milton Keynes Park Trust. They were endowed with development assets from which they actually maintain an income to help maintain the green space within the new town in perpetuity, so there are different models of approach that could be applied here to help the forest in the future in different guises.

  Q49  Chairman: Councillor Wheeler, can I turn to you. We heard in our tour this morning of the very diverse nature of the forest. We also heard of the important role which local authorities played in working with the Forest Company to help them achieve their objectives, particularly in the context of appropriate development within the forest. What do you think the local authorities within the forest have gained over time with the creation of The National Forest?

  Councillor Wheeler: As you have been driving around, you have seen the changing nature. This used to be an old mining area. When I first got involved in this back in 1995 with the Single Regeneration Budget we changed Swadlincote woodlands, that area particularly, and we did not get that SRB budget because of jobs. It was very, very unusual. We actually got it on an environmental basis for cleaning up the area and greening the area. Out of that new forest we raised £27 million for every £1 million of public money. It was absolutely huge. It was probably the best price per price private to public money investment there has been in the country. It has been a huge success. We built on what happened in Swad and we have taken it and around here you have seen the new buildings that are coming up down there. We have some industrial work units there and they are going to be greenest industrial work units that you will ever find. That has been the ethos that we have done. I have looked on this, once we have kicked in on the environmental side, as looking at the regeneration and creating jobs, but jobs that will be very sustainable for the future.

  Q50  Chairman: I am just interested when you talk to your colleagues in the Local Government Association in these glowing terms do other people say, "Can we have one of those?"

  Councillor Wheeler: I just say to them, "You can't; we are unique"! It is a most interesting thing. We are incredibly proud in South Derbyshire. We toyed with the idea of whether we should change the name of the Council to The National Forest Council. The difficulty for us of course is that it does go over three or four other places.

  Q51  Chairman: You would not mind taking them over as well, would you?

  Councillor Wheeler: I could not possibly comment. This is on the record, is it not, what a shame!

  Q52  Lynne Jones: There is a plan for another new forest in the Hertfordshire area, is there not?

  Councillor Wheeler: Yes, but do you not think it is going be a bit more chi-chi? We are more robust up here!

  Q53  Chairman: I think that raises an interesting question and perhaps I can put it to Sophie Churchill. A cynic might say why on earth do you need to have a National Forest Company to deliver a forest. Why can we not just get partners together, enlightened landowners, local authorities, why do we have to have a special company to do it? Put bluntly, could it not have happened without you?

  Ms Churchill: Perhaps it could have done and partnerships are often very successful, but they are successful where you have very strong leadership, and I think because of the boundaries being drawn around landscape and land use they naturally fell across local authority boundaries, and therefore it helped having one small and non-bureaucratic driver which was trusted equally by those authorities, and did not find fear or favour with any of them, and was definitely not a bloated regeneration partnership in the traditional sense, and was clearly accountable elsewhere. We feel our accountability very strongly in two directions. Firstly, absolutely locally; if it is not playing locally, it is not playing. Then also back to Defra but in the middle also our organisation partners. I think the proof of the pudding is in the eating. The Company has not expanded. It has not had problems in terms of accountability or bureaucracy and I think it is going to drive the thing forward.

  Mr Evans: The Company has an unusual basis. It cuts across the social, environmental and economic aspects of the Forest. We are not, in one sense, tied to any particular sector but actually we are one organisation that can pull all those sectors together at the hub of things. It helps to have a single focus so that people can actually rally around the Company and regardless of what hat they wear they know, because of the multi-purpose objectives of the forest, there is an aspect of it that suits them.

  Q54  Chairman: Councillor, can I say I sense that you have a very good relationship with the Company but in terms of the time that your Council has been dealing with the Company, not everybody agrees with everybody on local authorities about everything, so if somebody had said, "Blimey, I don't really like those people at The National Forest, couldn't we have the Forestry Commission doing that?" have you ever had a conversation where somebody has been openly critical of the National Forest Company and suggested another partner ought to be running the show?

  Councillor Wheeler: In all honesty, we work terribly closely with the Forestry Commission as well as the National Forest Company, plus the excellent family that run this place for us as a business. We have expanded so much now with the Derbyshire Economic Partnership as well. We have not had a row. I think the identity and people being so close to it is important. We mentioned about The National Forest water here. Dave Smith, who owns and runs that, is sitting at the back of the hall. It is a very close family-run thing. One of the things that has grown up so well, once we have hit the environmental impacts so hard, we have cleaned up the area and we have greened up the area, now we are looking at millions and millions of pounds of tourist money. South Derbyshire is a very funny place. Out of our local economic spend and income 27% is manufacturing but 27% is tourism. I think that is unique and it works because we work as friends.

  Q55  Chairman: Can I just ask you about objectives, Sophie, in terms of the forest. Over time each year you will obviously set your annual objective and your objectives over each one of the three years of public expenditure programmes. Can you put your hand on heart and say we have achieved what we have set out to do or have there been any areas where you have not performed according to plan?

  Ms Churchill: In the last couple of years I think non-executives and ourselves would all have said that we would have liked to have hit a higher level within our targets for pure forest creation. We will this year I think. We confidently expect to hit our target. We had one year where we were in transition between the former Tender scheme which, frankly, got outdated and needed to be refreshed, and we had one year in negotiation to set up the Changing Landscapes scheme, and that created a hiatus in the forest creation figures. Other than that, my view would be that it is a question of doing thing betters and better and more deeply and more widely. I would echo what Louise Adams said in the panel earlier that we must keep making sure that as many residents in The National Forest know the game plan and know where we are heading. We are a small company. We are not funded to do big marketing and publicity campaigns. We have agreed this year to try to put something through the door step of each resident. That will cost us in cash terms £20,000—10 pence per resident, but a lot of staff time. That is to give you an example of where there are some targets we would really like to up and deliver, but it is costly for us.

  Q56  Chairman: I suppose there are two bodies in this country that have a high profile as far as forestry is concerned. One is the Forestry Commission and the other is you. You have a lot of notable achievements to put before people. Are you consulted by others who want to learn from your model? In terms of good practice, in terms of the management and development of forestry, how do you make your lessons learnt available to others? Do you think you provide a position of leadership which others respond to in this area?

  Mr Evans: I think increasingly through best practice on the ground and dissemination of that through a number of levels really. We have good contacts with national organisations at a national policy level, so there is a common approach in strategic thinking between the forest and for example the Forestry Commission in terms of objectives. We do a lot of work more locally with specialist working groups. We have a number of these in the forest related to access and recreation, nature conservation, the woodland economy, planning, tourism and community activity. There is a spider's web of activity behind each of those themes for a network of organisations to actually tell us things and for us to tell them things as well in terms of sharing experience. We do a lot of work on the research front as well. This falls into a number of different categories. We are a national leader for example in terms of the European Landscape Convention. Our expertise there has helped shape that nationally through Natural England's work. Through our sustainable development work with Defra, the little booklet of indicators that Sophie has mentioned previously, this was done as an exemplar for Defra to be able to share with its wider family and smaller organisations as to how they could record and promote sustainable development. We do a lot of work with Forest Research for example and social forestry research, climate change and tree provenance. There are various ways of sharing experience from a strategic national level right to the local with organisations, but also through the actual work we do in the monitoring and recording of that and research-related activity.

  Q57  Dr Strang: You made reference to the Forestry Commission's Reid Report which was obviously a very interesting document which makes a case for an expansion of forestry. It was recommending that we should increase forestry cover by 23,000 hectares a year and if that can be achieved, then a 4% increase in forestry cover in 40 years would make an additional 10% contribution to reducing levels of carbon emissions. Against that background, do you not feel—or perhaps you are doing this—that is the cue for you and others in positions like yours to be taking advantage of that argument and making the case for more support and more of what you do?

  Ms Churchill: We would be very proud even if we carried on at the rate we are doing now that we would be contributing a hundredth of that extra hectarage a year, which is a contribution. It is also encouraging that the Reid Report, whilst talking about coniferous planting, fast-growing conifers—and if you are just planting for carbon that is what you would do—says that, nevertheless, a mix of broad-leaved trees will make a significant contribution as well. We have no anxiety that to adopt that approach means radically changing the kind of landscape change that we are trying to achieve, so that is encouraging. It is a rallying cry but I do come back to what Lynne was suggesting that it is about finding new mechanisms by which we can release land, we can find the incentives for the private sector, and that goes back to what Robin says about the carbon offsetting being legitimate in the UK. From our point of view, it is also true that we must not collapse The National Forest into a carbon abatement project. It has always been part of its rationale but we have to hold on to that balanced, integrated strategy which we have talked about this afternoon. We are certainly ready and willing and if there is a national task group that really starts to unpack the "how" question, which was not addressed in the Reid Report, we would want to be leading on that.

  Mr Pellew: The Reid Report makes a very strong case for getting more trees in the ground, as it were, but The National Forest is so much more than just planting trees. In the context of climate change the real model which The National Forest provides is how can you take a landscape which has been pretty bashed and battered by extractive industries and all the rest of it (because it is not a vibrant, healthy landscape) and make it much more resilient to the impact of climate change? Tree planting therefore is not just a question of getting trees in the ground. It is being much more strategic in your thinking about where to put them, not just in terms of landscape and biodiversity enhancement but in terms of how can you create the corridors, the connectivity, the wildlife migration routes so that the landscape itself is much more adapted to be able to accept and tolerate the impact of climate change. That is what we are doing now. We have the very sophisticated geographic information system tools which enable us to highlight where would we get the best bang for our bucks for planting trees in terms of producing a more resilient landscape. If we can start being more strategic in our thinking and planning about where to put the trees, then I think the social benefit to the country, both in terms of the heart of England having greater resilience and the model it provides for elsewhere, is where the prime value will lie.

  Q58  Dr Strang: In relation to 2008-09, the Company said that forestry creation was the "single most challenging aspect" of your work. Would you like to say a little more about that? What are these issues that make it such a challenge?

  Ms Churchill: There is plenty more land to go at in The National Forest. We have not run out of land that we could plant on, not by any means, and Robin Neilson alluded to that in the earlier panel. Of course, as time goes on, there are more sites, particularly large sites, that simply we have got our hands on and we have planted, for example the big mining sites. There are some sites which we know will come forward in time, as we saw this morning when we looked over that landfill site, but they are not there yet. Then in terms of agriculture—and again this has been alluded to—if people feel buoyant about arable and what they are doing, that is a very good thing. We have no compulsory powers and if people want to carry on planting and using their farms in the traditional way, then that is what they will do, and we will only get perhaps marginal pieces of land within the farms. We also had internal issues with transition from one scheme to a newer one and this always takes time to bed down and so on. This year we have introduced a new smaller scale woodland scheme called Freewoods and that has proved very popular. The Changing Landscapes scheme is bedding down and land acquisition waxes and wanes. We cannot control that, we cannot dominate the market, but sometimes suddenly you have a 60-hectare possibility and on a target of 250 hectares things can shift quickly. There is still lots to play for but it has just felt pretty tight the last couple of years or so.

  Mr Evans: One thing I would add to that, with the recession and development and development-related landscaping and green infrastructure, obviously the slow-down means we are getting less of a drip feed from development with that annually as well, but because green infrastructure is writ large in terms of future growth, we do see great potential with that into the future in terms of hectares and getting it right.

  Councillor Wheeler: To add a bit from the Council point of view, we are very robust where there are Section 106 agreements. If you are in The National Forest and if it fits the criteria then Sophie is knocking on the door because we are making that part of the planning permission. It is as simple as that.

  Mr Pellew: I think it was unfortunate that we launched the Changing Landscapes scheme, the successor to the Tender Scheme, at a time when wheat prices hit £140 a tonne and every farmer, instead of thinking about trees, was ploughing up and sowing even the most marginal parts of his farm. With margins now tighter, with the Changing Landscapes Scheme now bedding in, with increased promotion of it, primarily by word of mouth by those who have actually experienced it, I think we will see a substantial increase in the area coming forward for planting through the grant scheme. The board would be pretty optimistic about that in the future. There has been a hiatus where it was very difficult to acquire land because of the high prices and landowners were reluctant to plant trees because of high agricultural commodity prices when our existing grant-in-aid scheme was terminated, and that hiatus was reflected in the fall of forest creation, but I would anticipate that we are going to see it pulling away again to a stable level of somewhere around 200-250 hectares per annum. We could do a lot more than that if we were to chase land prices but we do not want to do that. We have to be quite careful in the market that we are not seen to be regarded as being an easy play in order to buoy up prices at auction or privately, so we are very rigorous in the way in which we control our bid prices and how we value. The increasing emphasis will be on grant-in-aid rather than land acquisition.

  Q59  Chairman: Can we just probe and pick up on a point that Gavin touched on which is the Changing Landscapes grant scheme which you have at the moment. Give me an idiot's guide to it. I have 20 hectares of land. I want to convert it into forest. I knock on the door. What is the offer?

  Mr Pellew: Why do you want to do it?


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