3 Customer Service
56. Much of the evidence we received during this
inquiry stressed the importance of good customer service. Many
submissions stressed that delivering good customer service made
good business sense for providers, and that monitoring customer
feedback would help them improve their service. We also received
a lot of evidence about the role the Department should play in
helping providers to improve their customer service.
Customer Charter
57. In our inquiry into Contract Commissioning
One Parent Families/Gingerbread told us that:
All claimants who are referred to a Flexible New
Deal provider should be provided a statement of what they can
expect from the provision, the way in which the provider is being
funded to deliver the service (ie that the provider receives payment
for helping them to access sustained employment), and details
of how they can complain to this ombudsman if they feel that the
service does not meet their expectations.[60]
58. In that inquiry we recommended that:
DWP introduces a customer charter which clearly outlines
what is expected of customers and what they can expect in return.[61]
59. The Department replied that they were drawing
up a DWP wide Customer Charter,[62]
which they have now completed. Evidence to this inquiry was mixed.
The Association of Learning Providers said that
There is nothing inherently wrong with the [DWP]
Customer Charter, which sets out some clear basic rights and responsibilities.
It is clear, simple and easy to understand, and the principles
it espouses are applicable to DWP, JCP and its contractor base.
Any customer will be able to clearly understand the basics about
what they can expect from DWP (and its associates) and also what
is expected of them. However posters on a wall do not of themselves
facilitate positive behaviours..[63]
60. Reed in Partnership welcomed the DWP Customer
Charter, noting that it had had one for 5 years but cautioned
that:
the DWP Customer Charter should balance the fact
that some customers, especially those on mandatory programmes,
do not want to take part in activities. We therefore have to ensure
that the Customer Charter and any associated complaints procedure
does not allow people to 'play' the system in terms of delaying
their active engagement in training programmes or the Mandatory
Work Related Activity element of Flexible New Deal.[64]
KNOWING YOUR ENTITLEMENT
61. Several submissions said customers needed
information on what they could expect from providers when they
started an employment programme. RNIB said that customers would
need guidance on what a quality service looked like, so they know
when to complain or exercise any right to change providers.[65]
This would particularly apply to those who are disabled or furthest
from the labour market, who might be offered a limited service
by providers who thought they were unlikely to find work. The
National Autistic Society thought that more needed to be done
to make people aware of the different types of support available.[66]
62. PCS believed this could be done through the
customer charter:
[...] we believe the customer charter proposed by
DWP lacks information about individual entitlements to services
and the document is too vague to offer clients a sufficient understanding
of their rights. The charter should clearly set out the minimum
service standards clients are entitled to receive.[67]
63. However in oral evidence BASE told us that
this model would not work for supported employment:
[...] supported employment is very, very personalised
[
]. You cannot really have a list of everything that you
might be entitled to otherwise we get into this ticking off: 'I
have had that. No, I have not had that. When is that coming?'
The individual development plan or action plan is much more relevant.[68]
64. Mr Lester, Vice Chair, ERSA and Director
of Operations, The Papworth Trust, speaking on behalf of the Papworth
Trust said that providers were already doing a lot to inform customers
about what to expect:
[...] pretty much all of us do what we can to communicate
with customers when they come to the door about what they might
expect. It comes in different guises so sometimes providers produce
a leaflet, some produce a brochure, some ask us to do it but we
try to make it as clear as possible to people what they might
expect and what they need to do. [69]
65. However on our visit to Glasgow we met with
customers from several different providers. A number were being
offered very limited help, only "job search" and/or
only group work with no individual help. Most had been given no
guidance from Jobcentre Plus about what they might expect from
the provider before they started. Many were surprised to hear
of the level and range of help and training that customers with
other providers were getting. They had not been aware that such
things were on offer, and so had not been aware that they were
getting a poor service.
66. We received strong evidence
that customers need more information about what help and support
they can expect from providers. We recognise that there could
be a tension between this and the "black box" approach.
However, in Glasgow we met clients who were receiving very little
help, and who had no idea that personalised help and training
were options. Jobcentre Plus staff should have a role in monitoring
provision, and talking to customers about what help and training
they have been offered. The customer could then challenge the
provider if they felt they were missing out.
ERSA CUSTOMER CHARTER
67. The Department worked with ERSA to develop
a Customer Charter for contracted employment programmes which
will sit underneath the wider DWP Customer Charter. The Charter
was published after the deadline for the submission of written
evidence to this inquiry, but before we took oral evidence.
68. ERSA told the Committee that it had worked
"very closely" with the Department to draft the Charter;[70]
ERSA members had undertaken focus group work with their customers
and this was fed into the Charter.[71]
BASE told us that it had not been involved in drafting the charter
but that it "would support all those sentiments" expressed
in it. [72]
69. ERSA went on to explain that the Charter
was voluntary, but was open to all providers, whether they were
members of ERSA or not. Mr Murdoch, Chair, ERSA and Executive
Director, A4e; speaking on behalf of ERSA went on to say:
It is not enforceable at this stage in relation to
a framework such as Ofsted. The next step is for us working with
DWP and Jobcentre Plus providers to look at that kite mark and
how we follow up to make sure that we can be certain of those
minimum standards.[73]
70. In oral evidence, the Minister said that
the Department would not have asked the industry to draw up a
customer charter from scratch, but that ERSA had based their charter
on the Department's one. When he was asked about it being unenforceable
he said :
It is a helpful standard that we are putting down,
that there is an encouragement on first providers to sign up to
it. I think there is an encouragement from the industry to want
to be able to use it alongside some of the other things that we
do.[74]
He added that Merlin bespoke accreditation based
standard and the Code of Conduct also had a role in driving up
standards for customers (these deal primarily with the relations
between prime contractors and sub contractors and are discussed
in chapter 5).
71. The ERSA Charter is currently
voluntary and unenforceable. Customer rights need a much higher
status than this. It is also important that customer rights are
enshrined right from the start of contracts. We regret the fact
that the Department seems to be adding in customer rights as an
afterthought. We call on the Department to introduce a compulsory,
monitored and enforceable Customer Charter as soon as possible.
This should be based on the ERSA charter and contain details of
how customers can complain.
Poor service and complaints
72. During our inquiry we heard several accounts
of the poor service that some customers are receiving from providers.
Problems that customers can experience were highlighted in a Manchester
Evening News article from March 2008 which reported:
Job hunters say up to 200 of them are crammed into
[A4e's] premises in Minshull Street, Manchester, where they have
two computers, and no telephone access, for job searching and
just one toilet each for men and women. They have presented photo
evidence claiming to show that many have to stand through training
sessions due to lack of classroom space and that there are poor
standards of cleanliness.
[
] Many said they were scared to speak out
for fear of having their benefits cut but more than 60 people
signed a petition documenting problems including overcrowding,
blocked fire exits, poor ventilation and "filthy" toilets.
It was shown to A4e and DWP representatives.
73. The Shaw Trust drew attention to providers
claiming "zero hour contracts" (where a contract of
employment does not guarantee a minimum number of hours per week)
as job outcomes. It said that:
We acknowledge that there may be some circumstancesparticularly
within certain industrieswhere such contracts are preferable
to a client not being offered a job at all. However, we strongly
believe that this is unacceptable as a standard outcome under
normal circumstances, and we regret to see this practice being
used widely by some providers.[75]
74. The "Benefit Busters" documentary
also drew attention to this issue.[76]
Customers in the programme were dissatisfied with A4e staff offering
them short-term and zero hour contracts, often through agencies,
rather than focusing on helping them to find sustainable employment.
However, in oral evidence Mr Mudoch told us:
I do not think they [zero hour contracts] have a
place within these contracts. I believe that temporary work sometimes
is an important stepping stone in relation to sustained jobs but
at no stage should zero hour contracts be part of that programme.
We are aware that many employers are moving to zero hour contracts
but it is important as an industry that we work with employers
to make sure that is not the kind of work we are looking for.[77]
75. As already discussed, on our visit to Glasgow,
we met a number of customers who were receiving a minimal service
which did not meet their needs. Customers also told us that provider
staff could be very patronising. Very basic advice about time-keeping
and appropriate dress for work was being given to highly qualified
people who had worked their whole lives and who found it insulting.
One customer commented that he was "treated like an infant".
The customers we met did not have the right to change provider.
Very few of the customers we met in Glasgow knew how to complain,
and there was little enthusiasm for doing so.
76. In oral evidence with the Minister, we raised
some of the complaints we had heard. The Minister told us that
he had been "hugely impressed" with the FND facilities
he had visited, but was interested in hearing if they were not
of the same quality everywhere.[78]
He also said that zero hour contracts were not eligible for outcome
payments.[79] However
in supplementary evidence the Department clarified that as long
as the employer provided the necessary paperwork a zero hours
contract could count as a job outcome. Depending on the programme
the employer would have to state that the job either had lasted,
or was expected to last, 16 hours a week for 13 weeks (eight hours
in the case of Pathways).[80]
77. The Minister said that customers in Glasgow
could go through the three stage complaints procedure; complain
to their provider, then Jobcentre Plus, then the Independent Case
Examiner.[81] He said
that choice was being introduced for customers joining programmes
in some areas,[82] but
he accepted that "for those that are already in the system,
I would accept there may be some more difficulty, and that is
where we need Jobcentre Plus to use its ongoing relationship with
the customer to be able to pick up that dissatisfaction and be
able to feed it back".[83]
He said that work was on-going to ensure customers had a more
consistent relationship with one Jobcentre Plus adviser which
would enable them to raise such issues. [84]
78. We were disappointed to
hear of a range of poor service experienced by customers. The
evidence we heard was anecdotal and we have not had the opportunity
to establish whether such problems are widespread. We do not doubt
the commitment of most providers to customer service, but the
Department and providers must work harder to ensure problems are
dealt with promptly. Customers on many programmes have no right
to change provider, making it particularly important that they
are given a good service. We note that many of the customers we
spoke to were reluctant to complain. The Department and providers
need to be proactive in order to identify, even serious, problems.
79. Providers seem to agree
that "zero hours" contracts should not have a place
on employment programmes. However, such contracts are still eligible
for outcome payments. This is unacceptable, and the Department
should act quickly to ensure that "zero hours" contracts
are not eligible for outcome payments.
Potential role of customers in
contract management
80. We heard that customer feedback was far more
than just complaints, and that it could be used both to improve
the service for customers and to keep the Department informed.
The Wise Group criticised the Department's work on customer satisfaction:
while customer feedback is provided to DWP (except
for the Employment Zone), the current system encompasses only
sporadic conversations with clients (beyond exit interviews, inevitably
capturing only the views of those who 'stay the course'). Perhaps
more revealing would be conversations with those who leave their
programme early, particularly if their reason for doing so was
related to quality of the provider.[85]
81. Reed in Partnership made the same points
and noted that a focus on customer satisfaction could help the
Department to monitor other problems:
greater use of customer satisfaction surveys and
mystery shopping results could be useful mechanisms to benchmark
performance, and reduce tendencies to 'cream'.[86]
82. Ingeus UK agreed, and thought the Department
needed to do more work in this area:
DWP needs to strengthen its ability to ensure not
only that public funds are protected and best value obtained but
that all customers receive a good quality service. Research into
customer satisfaction is a welcome step but further work is needed
to see how the customer charter and a customer satisfaction metric
can be used to drive quality improvements.[87]
83. A4e said that the Department's approach was
wrong:
Current systems across contracted programmes are
more focused on compliance rather than continual improvement and
we believe it is to the benefit of future service quality that
this balance is redressed. [
] Systems across the board
need to be more engaged with customers so that they have a real
voice and impact on service quality measures. This is essential
if employment services are to become service led treating service
users as both experts and customers.[88]
84. In oral evidence it was put to the Minister
that the Department's inspection processes involved little contact
with customers. He responded that:
We do take customer experience very seriously and
customer feedback is part of our contract management process.
[...]We have to be clear and relatively simple in the way that
we do this and the clarity and simplicity is that Ofsted or the
others in the devolved areas are the people who inspect quality.
I think it is right to put the principal relationship between
customer and quality through the Ofsted process.[89]
85. Mr Cave, Delivery Director, Employment Group,
DWP stressed the role of Jobcentre Plus in the contract management
process. Customers on FND are still required to sign on every
two weeks at the Jobcentre in addition to whatever activity they
undertake with the provider. In addition, complaints which the
provider cannot resolve are passed to Jobcentre Plus. Each district
has a third party provision manager who will have "provider
engagement meetings" with both the provider and the DWP Contract
manager. Mr Cave said that this meeting was an "important
forum for seeing whether there any systematic customer service
issues".[90]
86. It is important that providers
have a complaints system in place. However, they should also have
mechanisms for customers to provide feedback and comments and
the Department should check that this takes place. Such information
will not be comparable year on year, or between providers, or
with Jobcentre Plus. We recommend that the Department carry out
and publish a "Customer Survey" for customers on contracted
provision, as they do for their own customers, to provide rigorous
comparable data.
87. Customers can also have
an important role in letting the Department know what is going
on on the ground. They may be able to identify instances of creaming
and parking, or to identify the reasons for a provider's poor
outcomes. We agree that one way to do this would be through customers'
continuing relationship with Jobcentre Plus. However, Jobcentre
Plus staff need to be advised to initiate these conversations
with customers, and to be given the time to talk to customers.
There also needs to be a mechanism for any problems to be fed
back to both the provider and the Department.
Ombudsman
88. Our last report called for both an Ombudsman
for sub-contractors and an Ombudsman for customers. We said:
As a last resort, customers should be able to take
their complaints to an independent Ombudsman who would be responsible
for independently resolving such disputes and for reviewing the
delivery of the customer charter.[91]
89. In the Department's response to that report
it said that:
Where local resolution does not prove possible, a
complaint can be escalated. If a customer remains dissatisfied
after having exhausted the Department's complaints processes,
they can ask the Department's independent complaints reviewer,
the Independent Case Examiner, to investigate. All DWP customers,
including those who are attending contracted provision, are already
able to take their complaint to the Parliamentary and Health Service
Ombudsman (PHSO) for investigation.[92]
90. In oral evidence Mr Davies from BASE said
that "personally I would like to see some sort of Ombudsman
for customers of back to work services".[93]
Mr Murdoch said that there needed to "be clear response to
customer complaints" and that an Ombudsman was
one way to do that. [94]
91. The Minister however was reluctant to set
up an Ombudsman:
I am not brimming with enthusiasm for another Ombudsman
to be established with all of the associated costs. In fact,
someone might accuse me of setting up a new quango, and God forbid
that that accusation would ever be made. We have an independent
complaints examiner, so in many ways some of the functions that
you would want to be performed by an Ombudsman are already there[95]
92. Customers on programmes
need to know how to complain about the service they receive. They
need to be able to lodge formal complaints which receive a response
and to escalate that complaint to the Department if it is not
resolved satisfactorily. We are not yet convinced of the need
to set up an Ombudsman, but the Department should keep this under
review.
Ofsted
93. Ofsted in England, Estyn in Wales and (from
January 2010) Her Majesty's Inspector of Education in Scotland,
inspect providers. Ofsted has previously inspected Employment
Zones, a contracted employment programme. We heard that Ofsted
might only choose to inspect prime contractors every four years,
and that that inspection might only look at one sub-contractor.
This would provide very limited oversight. In oral evidence the
Department confirmed that Ofsted would inspect sub-contractors.[96]
94. Ofsted have published a consultation paper
on the inspection of contracted employment programmes; it suggested
an "early visit" within 12 months of the contract starting,
a "survey visit" within two years but full inspections
only every 4 years.[97]
It was not clear what work would be done with sub-contractors.
The consultation paper makes frequent reference to "learners"
and "education", which may not be the appropriate language
for many employment programmes. It goes on to say that:
Inspectors will focus on whether particular groups
of participants are progressing into sustained employment and
achieving as well as they should, including those whose circumstances
make them vulnerable and those who are most ready to enter
into sustained employment. We will specifically judge how well
a provider fulfils its duties in terms of equality and diversity
and the impact on participants' progression to employment
and other achievements.[98]
95. In oral evidence Mr Davies from BASE told
us that there were problems with the way Ofsted works:
there is a possible issue around Ofsted recently
in terms of the generic duties that inspectors are increasingly
being put into so that there is a wide range of provision that
inspectors may have to go into and look at. There is an element
here that if you employ specialists in that area you are more
likely to get a better picture of what the provision is like.[99]
96. The Minister however told us that Ofsted
was making use of specialist inspectors:
[Ofsted] have taken on quite a variety of different
sorts of inspection work, and in each one of those, particularly
as they merged with the adult learning inspectorate, you have
different specialisms for groups of inspectors, who need to be
able to develop beyond their generic expertise as inspection services
in looking at education and training[100]
97. Mr Cave went on to say that the Department
had a regular review process with all three inspection bodies,
looking at their inspection methodology to ensure it was right
for the Department programmes.[101]
98. We have received evidence
that Ofsted has improved its inspection of providers over recent
years. However employment programmes tend to rely far more heavily
on the relationship between staff and customers than academic
or vocational education. Motivation and self-esteem can be more
important than what the customer has actually learnt. The Department
needs to monitor closely that what Ofsted identifies as quality
actually relates to sustained job outcomes.
99. We heard contradictory evidence
about whether Ofsted was using specialist inspectors or moving
to a more generic use of inspectors. Employment programmes are
very different from much of the provision inspected by Ofsted
and specialist inspectors should be used.
60 DWP's Commissioning Strategy and the Flexible New
Deal, Second Report of the Session 2008-09 p 47 Back
61
DWP's Commissioning Strategy and the Flexible New Deal, Second
Report of the Session 2008-09 p 48 Back
62
DWP's Commissioning Strategy and the Flexible New Deal: Government's
response too the Committee's Second Report of the Session 2008-09
p 16 Back
63
Ev 77 Back
64
Ev 73 Back
65
Ev 43 Back
66
Ev 69 Back
67
Ev 56 Back
68
Q39 Back
69
Q38 Back
70
Mr Murdoch Q33 Back
71
Mr Murdoch Q34 Back
72
Q35 Back
73
Q37 Back
74
Q106 Back
75
Ev 49 Back
76
First shown 27 August 2009 on Channel 4. Back
77
Q23 Back
78
Q110 Back
79
Q111 Back
80
Ev 96 Back
81
Q112 Back
82
Q117 Back
83
Q118 Back
84
Q119 Back
85
Ev 39 Back
86
Ev 36 "creaming" is offering more help to those closest
to the labour market, who are likely to gain the company outcome
payments, while neglecting other customers. Back
87
Ev 93 Back
88
Ev 63 Back
89
Q108 Back
90
Q109 Back
91
DWP's Commissioning Strategy and the Flexible New Deal, Second
Report of the Session 2008-09 para 169 Back
92
DWP's Commissioning Strategy and the Flexible New Deal: Government
Response to the Committee's Second Report of Session 2008-09 p
16 Back
93
Q25 Back
94
Q30 Back
95
Q113 Back
96
Q87 Back
97
Ofsted, Proposals for the inspection of Department for Work and
Pensions contracted employment provision from
2010 Consultation document, November
2009 Back
98
Ofsted, Proposals for the inspection of Department for Work and
Pensions contracted employment provision from
2010 Consultation document, November
2009 Back
99
Q11 Back
100
Q84 Back
101
Q86 Back
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