Session 2010-12
Energy Bill
Memorandum submitted by Which? (EN 18)
1 Which? is the biggest consumer organisation in Europe, working to make things better for consumers. Our campaigns make people’s lives fairer, simpler and safer. Which? is independent of Government and industry, and is funded through magazine subscription online services and books.
Executive Summary
2 Which? supports the Government’s work to improve the energy efficiency of homes and reduce energy bills and welcomes the strong emphasis on consumer protection in Green Deal. However, some fundamental issues remain unresolved that should not be left to secondary legislation. The Green Deal framework as set out in the Energy Bill (the Bill) must be strengthened. In other key areas, Which? asks for Ministerial assurances that appropriate action will be taken through in the secondary legislation stage.
3 Which? sees four areas the Bill must address four key areas:
1 Trust in the Green Deal consumer journey
> Benefits which are expected must be achieved
> Protection from mis-selling and dodgy cross-selling
> Access to redress should something go wrong
> The need for genuine independence between Green Deal provider and assessor
2 Making the Green Deal financial model work
3 Ensuring a fair Energy Company Obligation
4 Maximising the appeal of the Green Deal to consumers
Trust in the consumer journey
4 Consumers need confidence that the Green Deal journey will be easy to understand, cost-effective and with minimum hassle.
The benefits which are expected will be achieved
5 We welcome the Government’s review of Standard Assessment Procedure (SAP) methodology to improve the accuracy of Golden Rule estimates. Yet assessors will also need consumers’ energy bills to estimate energy usage. Evidence from one ‘Pay as You Save Pilot’ found that people did not always have bills and it proved difficult to get this information from utility companies [1] .
6 Which asks that Ministers give assurances on the assessment including:
· The secondary legislation should require the EPC to outline that the Golden Rule was calculated for the original occupant and therefore may no longer be relevant.
· Robust standards are needed to ensure that energy suppliers do not have an unfair advantage through holding the customer’s energy bill history.
· There must be strong emphasis on active enforcement by the certification bodies with UKAS must set strong certification standards on the certification bodies - including in the critical areas of vetting new members, monitoring and enforcement and sanctions. Recent Which? investigations into the quality of wall insulation advice (2011) [2] and solar thermal selling (2010) [3] suggest that accreditation does not in itself always guarantee high standards.
Independent advice and assessment to guard against mis-selling and improve trust
The need for genuine independence between Green Deal provider and assessor
7 Ministers defined step 1 in the Green Deal process as an ‘independent energy survey of the property’ [4] . Yet the word ‘independent’ does not appear in the Bill. Genuine independence is a fundamental issue for Which? We question how the assessor can be expected to be objective if tied to a provider.
8 Our research found that only 23% of consumers trust their energy supplier to sell them the right tariff and services to suit their needs [5] . Four of the ‘Big Six’ energy suppliers are under investigation by Ofgem to determine whether they are complying with new obligations to prevent telephone and face to face mis-selling. Scottish and Southern Energy PLC were recently found guilty of doorstep mis-selling [6] . Which? is concerned that:
· Inappropriate cross-selling could result from energy suppliers trying to sell the Green Deal during a smart meter installation, concentrating Green Deal sales towards the Big 6.
· ECO targets to be placed on energy companies could lead to pressure-selling of the Green Deal
9 The stronger the safeguards, the more this will do to improve consumer trust and to guard against mis-selling.
Consumers prefer assessors to be independent
10 Which? is concerned that having tied assessors, on sales commissions and other incentives could lead to mis-selling of Green Deal products. The SSE Director informed the Energy and Climate Change Committee that some of their doorstep salesmen received 40-50% of their wages in the form of sales commission [7] . Large Green Deal providers will be in a position to offer ‘free’ surveys (actually bundled into the price of deal) meaning that consumers will probably be unlikely to go for an assessment which they would have to pay for.
11 Which? asks for:
· A commitment that Green Deal assessors act independently and solely in the interests of the household. The assessor Code of Practice can go some way to addressing this. However, it is not enough that assessors are accredited, properly trained and qualified if they can be tied to a provider.
12 Which? is concerned that having tied assessors, on sales commissions and other incentives could lead to mis-selling of Green Deal products. The SSE Director informed the Energy and Climate Change Committee that some of their doorstep salesmen received 40-50% of their wages in the form of sales commission [8] . Large Green Deal providers will be in a position to offer ‘free’ surveys (actually bundled into the price of deal) with consumers probably unlikely to go elsewhere for an assessment which they would have to pay for. Recent Which? research shows that the number one preferred source for an energy efficiency face-to-face assessment in the home is a specialist energy assessor (independent of company selling the measures) [9] .
13 Which? asks for:
· A commitment that Green Deal assessors act independently and solely in the interests of the household. The assessor Code of Practice can go some way to addressing this. However, it is not enough that assessors are accredited, properly trained and qualified if they can be tied to a provider.
I. Which? Suggested amendment:
Clause 4, Subsection 3, page 5, line 34, at end insert- "without bias toward, or in promotion of, the products or services of any one Green Deal provider."
The full subsection of Clause 3: ‘Assessment of property etc’, would then read: "(3) The second condition is that the green deal assessor has recommended the energy efficiency improvements without bias toward, or in promotion of, the products or services of any one Green Deal provider."
14 Which? questions whether consumers would pay for an independent survey when the provider offers one for ‘free’. Consumers must be able to go to an independent assessor without having to pay the upfront cost for that assessment if they then take up the Green Deal.
15 Energy improvements provided by a Green Deal provider should be covered by the accreditation system even if not financed through the Green Deal.
II. Which? suggested amendment
Clause 3, page 4, line 47, at end insert-
"(8) All "qualifying energy improvements" mentioned in (1)(4)(b) not included in a Green Deal plan, yet provided by a Green Deal provider along side improvements in a Green Deal plan, must be subject to the provisions made by the Code of Practice."
Protection of consumers’ data and privacy
16 The Green Deal Code must include robust provisions on sales and marketing with stronger ssafeguards to protect consumers’ data. Which? is concerned that data from Energy Performance Certificates will be freely available allowing unwanted sales and marketing as a result. This is inappropriate and a significant departure from the current system where access to EPC data is restricted.
17 Which asks for: assurance from Ministers that data identifying individuals or the property, including EPC’s, is tightly restricted to Green Deal providers only and used for Green Deal purposes only.
18 Green Deal providers must be prevented from making improper use of this data. Hard-sell marketing must be banned.
III. Which? Suggested Amendment:
Chapter 5 Clause 72, page 54, line 36, insert at the end-
"Data identifying individuals or a property, including EPC’s, is tightly restricted to Green Deal providers only and used for Green Deal purposes only."
Redress if something goes wrong
19 Redress must be comprehensive in scope and last for the lifetime of the measures. Which? welcomes the Green Deal Code that would set out the redress and complaints handing processes. This should provide a ‘one stop shop’ for consumers.
20 We support the involvement of both the Energy Ombudsman and the Financial Services Ombudsman. We recommend that the Energy Ombudsman be the first port of call, referring financial issues to FOS when appropriate, and it will be important to ensure that consumers have a right of compensation either way.
21 The Green Deal Advice line could assist consumers and refer the problem on to the appropriate certification body or the Ombudsman service.
MAKING THE FINANCIAL MODEL WORK
22 The Green Deal can help tackle the cost barrier to consumers, but only if the cost of finance, including the interest rate, is not prohibitive to consumers
Interest rate is key
23 Research suggests that many consumers will be unwilling to take out market rate finance for energy efficiency measures [10] . A 2010 survey on the Green Deal by WWF/The Great British Refurb campaign found that low interest rates are key to uptake. If offered an interest rate of 2% through the Pay-As-You-Save scheme, 34% say that they are 'very' or 'fairly likely' to take it up. However, this drops to 11 % with an interest rate of 4% year and only 7% with an interest rate of 6% p.a [11] .
Financial viability of measures – clarity and Green Investment Bank support needed
24 It is hard to predict what the likely market rate of interest could be because the financing models envisaged are complex. Which? has calculated some very simple and illustrative examples for different packages of measures by applying indicative costs and savings from different measures to interest rates of 6, 8, 10 and 12%.
Table 1
Loan - fixed repayment time |
|||||||||||
Loan amount |
Example Measure(s) |
Length of loan (Months) |
Interest Rate |
Total amount repaid |
|||||||
6% |
8% |
10% |
12% |
6% |
8% |
10% |
12% |
||||
£500 |
Cavity wall insulation + loft insulation |
36 |
£15.21 |
£15.67 |
£16.13 |
£16.61 |
£547.59 |
£564.05 |
£580.81 |
£597.86 |
|
£4,000 |
Cavity wall insulation + new boiler |
36 |
£121.69 |
£125.35 |
£129.07 |
£132.86 |
£4,380.76 |
£4,512.44 |
£4,646.47 |
£4,782.86 |
|
£10,000 |
External solid wall insulation (minimum cost) |
36 |
£304.22 |
£313.36 |
£322.67 |
£332.14 |
£10,951.90 |
£11,281.09 |
£11,616.19 |
£11,957.15 |
|
Green Deal - fixed repayment amount |
|||||||||||
Loan amount |
Example Measure(s) |
Monthly repayment amount (£) |
Interest Rate |
Total amount repaid |
|||||||
6% |
8% |
10% |
12% |
6% |
8% |
10% |
12% |
||||
£500 |
Cavity wall insulation + loft insulation |
£21.25 |
25.10 months |
25.68 months |
26.30 months |
26.96 months |
£533.27 |
£545.68 |
£558.86 |
£572.91 |
|
£4,000 |
Cavity wall insulation + new boiler |
£27.92 |
252.62 months |
467.08 months |
Under golden rule, monthly repayment amount is less than monthly interest |
£7053.15 |
£13040.89 |
Under golden rule, monthly repayment amount is less than monthly interest |
|||
£10,000 |
External solid wall insulation (minimum cost) |
£32.08 |
Under golden rule, monthly repayment amount is less than monthly interest |
Under golden rule, monthly repayment amount is less than monthly interest |
|||||||
Sources for data: see footnote [12] .
25 This simple illustration suggests that at market rates of interest combinations of several of the most common measures will not be able to meet the Golden Rule.
· We question whether many people will want to take out this long-term finance for low-cost measures alone.
· With interest of 8% +, the repayment period already exceeds the likely lifetime of boilers [13] .
· Some high-cost measures would not meet the Golden Rule with interest rates of 6% or above.
26 A recent report by E3G modelled energy price increases for whole house retrofit: "even quite modest Green Deal retrofits require significant support from subsidies to meet the Green Deal ‘golden rule’. For example, if the subsidy was used to reduce the interest rate, a 25 year loan would need to be offered at an interest rate of 2% or less compared to commercial rates of 8% or more [14] ".
27 The Green Deal cannot stand on its own feet without subsidy in many cases. The Government is assessing the potential and necessity for the Green Investment Bank (GIB) to support the financing of investment in domestic energy efficiency during the first stages of Green Deal delivery [15] . Which? believes that GIB funding should be applied to the Green Deal because investment in energy efficiency achieves carbon savings much more cost-effectively than investment in renewables. The GIB could subsidise the upfront costs or interest payments. The recent report by E3G has also concluded that the GIB is the most obvious provider of finance, and has recommended its provision of low-cost up-front capital in the first phase [16] .
28 Which? asks that the Government:
· set out worked examples showing which measures or packages of measures are viable with (a) different interest rates (b) different repayment periods and (c) different levels of ECO subsidy
· provide an assessment of the likely costs of financing – including capital market costs, setting up and administering the Green Deal.
· commit to the Green Investment Bank being used to support the Green Deal in early years, with clarity on the amount of GIB funding that will be applied and the consequent reduction in the amount of ECO subsidy.
Protecting consumers from nasty surprises
29 Consumers could be better off financing energy efficiency measures through non-Green Deal routes, such as loans or adding to a mortgage.
30 Which? asks for:
Transparency on other financing options available.
IV. Which? suggested amendment
[Clause 4, Subsection 9, page 6, line 11, at end insert-
"(10) The ninth condition is that the Green Deal provider has made clear to the improver that improvements recommended under an energy plan need not be achieved either wholly or in part through a Green Deal plan."
31 The Green Deal Code require provider to inform the consumer in writing of the range of financing options.
32 Assurances from Ministers that some form of consumer protection on interest rate structures will be put in place. It is critical that Green Deal Providers are not permitted to structure interest payments such that they are lower in early years to increase the short-term attractiveness of the product at the expense of subsequent occupiers.
33 No hidden or unexpected fees should be introduced through the Green Deal process. Which? Money Magazine recently found that some mortgage lenders are now charging as many as 30 different types of fees, with no correlation either between fees and a interest rates [17] . Green Deal providers, must not load or hide costs in fees.
Which? asks that:
34 All communications on Green Deal must show clearly the entire cost to the customer, including interest and all charges and fees.
V. Which? suggested amendment
Clause 5 Terms of Plan, page 6, line 45, at end insert-
"(5) The fourth condition is that all possible fees that may be incurred throughout a Green Deal Plan are communicated clearly to improvers prior to the deal being secured."
35 Ministers provide assurances to require Green Deal Plans to set out all costs in an up-front and transparent way. The Green Deal Code could specify what is permissible and the guiding principles.
Ensuring a fair Energy Company Obligation
36 It is hard to judge the impact of the ECO as no concrete information has been provided on the scale of this funding nor how much ECO subsidy will be applied. However, Which? has the following concerns:
37 The objectives of the ECO are unclear – supporting hard to treat homes and supporting the fuel poor are very different things, as are reducing energy use and promoting ‘affordable warmth’ [18] . DECC also says that the ECO can be applied sometimes within, sometimes without the Green Deal. A full debate in the next stages of the Energy Bill, and including to assess the likely take-up of the Green Deal by the fuel poor, is needed to provide clarity.
38 The ECO presents serious cross-subsidy issues – The ECO means that all consumers end up paying for the Green Deal. Yet the numbers of people who might benefit from the ECO could be relatively small and the amount of benefit those people get could be very large. A debate is needed on the scale of the ECO because as currently drafted it seems to Which? to have the potential for significant cross-subsidy.
39 Funding energy efficiency from energy bills is more regressive than through taxation – Levies on energy bills hit the fuel poor hardest and so funding programmes through fuel bills is a more regressive approach than funding through taxation [19] . It will leave the consumer who does not take up the Green Deal worse off than before. The Government must publish urgently its estimates of the likely scale of funding of the ECO, its impact on energy bills and also the consequent impact on fuel poverty.
40 The need for transparency on costs and their pass-through – Under CERT, suppliers are not required to report on their costs: it is not possible to determine what costs are passed through to consumers’ energy bills and how these relate to the actual costs of suppliers. Which? research found 87% of consumers would like greater transparency on their energy bills around additional costs such as environmental levies.
41 A more robust reporting mechanism is needed to show the impact of ECO on energy bills and fuel poverty.
42 Funding energy efficiency from energy bills is more regressive than through taxation – Levies on energy bills hit the fuel poor hardest and so funding programmes through fuel bills is a more regressive approach than funding through taxation [20] . It will leave the consumer who does not take up the Green Deal worse off than before. Directing the subsidy to hard to treat homes, not just the fuel poor, increases this problem. The Government must publish urgently its estimates of the likely scale of funding of the ECO, its impact on energy bills and also the consequent impact on fuel poverty.
43 The need for transparency on costs and their pass-through – Under CERT, suppliers are not required to report on their costs: it is not possible to determine what costs are passed through to consumers’ energy bills and how these relate to the actual costs of suppliers.
VI. Which? suggested amendment
Ensuring transparency in the ECO
Clause 69, page 53, line 23, at end insert-
"(7) No later than one year after this section comes into force and in every subsequent calendar year, the Secretary of State will be required, by means of the information obtained by virtue of this subsection, to report to Parliament on the operation, costs and effect of a carbon emissions reduction order or home-heating cost reduction order."
44 Cost of ECO to consumers – The Budget 2011 committed to introduce a new framework to cap the impact of levy-funded support on energy bills. Assuming that the ECO comes within this – as it should, this should at least provide some welcome control on the amount of the consumer subsidy to be provided through the ECO. A debate is needed on what upper level of ECO cost (a cap) would be acceptable for consumers.
45 Large cross-subsidy for one measure – CERT subsidises low-cost measures, and we consider this acceptable. Yet this is not the case with the ECO. The latest DECC proposals state that ‘for more expensive measures, and where Green Deal finance is not a suitable option, ECO subsidy may need to cover the full cost of installation’. Yet this could mean up to £15,000 for a single solid wall insulation installation. Therefore a debate is needed on a cap on the amount of subsidy per measure.
46 Analysis of the consequences for solid wall insulation – If a cap on the individual ECO subsidy means poor take-up of solid wall insulation then there is a need to consider other forms of support, such as the Green Investment Bank.
37 Risk that the ECO could give energy suppliers an unfair advantage in the Green Deal market – It is essential that all Green Deal providers, including the small ones, should be able to access ECO subsidy. Whether this will be the case, and how this would work, is not yet clear but energy companies should not be given free rein and arrangements should be put in place to ensure a level playing field.
38 Risk that ECO targets cause pressure-selling - Finally, we are concerned that targets on energy suppliers set through the ECO could lead to energy suppliers’ pressure-selling. For example, that during a smart meter installation they push the Green Deal. The ECO targets must be set in a way that means that this is not the case.
Maximising the appeal of the Green Deal to consumers
49 The Green Deal must tackle the cost, awareness and motivation barriers to energy efficiency [21] . Lack of awareness and motivation have been shown to be among the key barriers for loft and cavity wall insulation [22] ; which is why millions of people have not installed these (relatively low-cost) measures even if free or heavily subsidised. Only 15% say they would like their home assessed for energy efficiency [23] . Research for the CBI has found that only 9% of homebuyers see energy efficiency as a key factor when buying a house [24] . Nor do many people know what form or amount of insulation they have already [25] .
50 Additional cost incentives will help improve take-up, such as use of funding from the Green Investment Bank alongside the ECO. Which? believes that the complexity of the Green Deal will mean that selling it will be even harder. Which? recommends:
· All communications must be in simple, easy to understand language.
· Communications must not be misleading for example presenting Green deal as a Government subsidy. There must be no talk of ‘free money’: it is a market mechanism provided by profit-making companies. The Green Deal Code must include appropriate guidelines.
· One symbol is needed under one scheme – so consumers can easily recognise and be assured about uniform Green Deal standards.
· Householders should be encouraged not just to see the Green Deal benefits as financial but also for health, comfort and quality-of-life.
· The impact on the house-buying process needs to be scrutinised further in the next stages of the Bill and beyond with a focus on how to tackle change of owner/change of use issues that will question the efficacy of the Golden Rule.
· The Green Deal Plan should include information around behaviour change and lifestyle choices to help realise the predicted bill reductions [26] . Installers also have a role in ensuring that householders know how to operate the systems (e.g. new heating controls).
· Non-financial barriers are significant, such as the ‘hassle’ factor [27] . Green Deal providers should consider introducing help with these as part of the package, e.g. helping clear the loft space before putting in insulation.
June 2011
ANNEX
New Which? research shows consumers prefer specialist independent assessors
51 Thinking about the process you might go through from considering energy efficiency measures to actually installing them in your home - please indicate who you would prefer to use for providing an energy efficiency assessment (i.e. a face-to-face assessment of your whole home to determine which energy efficiency measures could save you energy). The top 5 preferred sources were:
A specialist energy assessor (independent) 26%
Energy Savings Trust 18%
Your or any energy supplier 13%
Local council 7%
A specialist energy assessor (contracted) 6%
52 In summary, consumers’ preferred source for an energy efficiency assessment is a specialist energy assessor (independent of the company selling the measures). There is evidence to show that those who prefer energy efficiency suppliers to sell them energy efficiency measures don’t mind if they also offer advice or energy efficiency assessments, the single more preferred source for the assessment is still a specialist energy assessor.
Which energy ‘omnibus’ research, May 2011 (unpublished). Using an online panel we surveyed 2,003 UK adults aged 16+ who were responsible/jointly responsible for energy bills. Fieldwork in April – May 2011 and the results were weighted to reflect the UK adult population.
[1] Gentoo Group, retrofit reality, a dissemination report by Gentoo, part 2 of 3 at http://assets.gentoogroup.com/assets/Downloads/Docs/retrofit%20final.pdf
[2] Insulation: the price gap, the advice gap, Which? magazine, April 2011.
[3] The mysteries of the solar system, Which? magazine, May 2010
[4] Huhne heralds green homes revolution, 2 November 2010, DECC press notice 2010/115
[5] Which? general public survey of 2,004 adults (the ‘energy omnibus’) using an online access panel. Adults aged 16+ who pay energy bills (2,350 adults in total), Fieldwork took place in October 2010 and results were weighted to reflect the UK adult population. Unpublished.
[6] http://www.surreycc.gov.uk/sccwebsite/sccwspages.nsf/LookupWebPagesByTITLE_RTF/Court+result+-+Scottish+and+Southern+Energy+plc+and+Crispin+Pollak?opendocument
[7] See http://www.publications.parliament.uk/pa/cm201012/cmselect/cmenergy/uc1046-i/uc104601.htm Note that this is an uncorrected transcript of oral evidence, and not yet an approved formal record of the proceedings, and neither witnesses nor Members have had the opportunity to correct the record.
[7]
[8] See http://www.publications.parliament.uk/pa/cm201012/cmselect/cmenergy/uc1046-i/uc104601.htm Note that this is an uncorrected transcript of oral evidence, and not yet an approved formal record of the proceedings, and neither witnesses nor Members have had the opportunity to correct the record.
[8]
[9] See Annex for details.
[10] See in particular Willingness to Pay, Full Project Debrief for Energy Saving Trust/Defra, Quadrangle, 2009. None of the scenarios tested were exactly comparable to the Green Deal but consumers preferred zero-interest or low interest rates, with significant drops in interest if loans are not 0%: switching from an interest free loan to a 2% loan lost up to 20% of the people interested, and switching from 2% to 7% APR lost a further 20%. See http://www.energysavingtrust.org.uk/Global-Data/Publications/Corporate-publications-folder/Exploring-consumer-willingness-to-pay-full-version
[11] See http://www.wwf.org.uk/wwf_articles.cfm?unewsid=4248
[12] The illustrative costs of measures and savings are derived from Energy Saving Trust estimates from the EST website. Indicative boiler costs were taken from the EST’s English Boiler Scrappage Scheme Evaluation Report February 2011. These simple illustrations do not take account of other key variables such as benefits of economies of scale, others Green Deal costs and the future cost of energy.
[13] Energy Saving Trust estimate. See http://www.energysavingtrust.org.uk/Home-improvements-and-products/Heating-and-hot-water
[14] Financing the Green Deal: carrots, sticks and the Green Investment Bank, Ingrid Holmes for E3G, May 2011. The report assessed an £11,000 retrofit but also ran a number of other scenarios for comparison.
[15] Update on the design of the Green Investment Bank, HM Government, May 2011.
[16] Financing the Green Deal: carrots, sticks and the Green Investment Bank, E3G, May 2011
[17] The Mortgage Fee Maze, Which? Money, February 2011.
[18] This is one of the issues highlighted in this recent research report A Future Obligation on Energy Companies, a report for ACE with support from Carillion Energy Services, May 2011.
[19] See Distributional Impacts of UK Climate Change Policies, Final report by Centre for Sustainable Energy and Association for the Conservation of Energy to eaga Charitable Trust, June 2010
[20] See Distributional Impacts of UK Climate Change Policies, Final report by Centre for Sustainable Energy and Association for the Conservation of Energy to eaga Charitable Trust, June 2010.
[21] See for example the Energy Saving Trust and Defra (2009), Survey of public attitudes and behaviours towards the environment, and At Home With Energy: A selection of insights into domestic energy use across the UK, Energy Saving Trust, 2010.
[22] Energy Saving Trust and Defra (2009), Survey of public attitudes and behaviours towards the environment, and At Home With Energy: A selection of insights into domestic energy use across the UK, Energy Saving Trust, 2010.
[23] Energy Efficiency in the Home, Market Intelligence, Mintel, July 2010.
[24] Ipsos Mori for the CBI , Buying into it: Making the consumer case for carbon, March 2011.
[25] Alex Thornton (2009). Public attitudes and behaviours to the environment – tracker survey:A report to Defra. TNS. Defra, London.
[26] See for example the report by the Existing Homes Alliance, Moving Consumers to Action, December 2010. See http://assets.wwf.org.uk/downloads/existing_homes_alliance___creating_demand_for_the_green_deal_dec_10.pdf
[27] See for example, The Hidden Costs and benefits of domestic energy efficiency and carbon saving measures. Report for DECC from Ecofys, 2009.