Competition and choice in retail banking - Treasury Contents


Written evidence submitted by Barclays

INTRODUCTION

1.  Barclays welcomes this inquiry as an important further contribution to the debate on the future shape of the banking industry.

2.  The Committee's inquiry coincides with a number of investigations into the banking sector including the Office of Fair Trading's review into barriers to entry, expansion and exit in retail banking and the Independent Banking Commission's inquiry into banking reform, financial stability and competition.

3.  Barclays supports measures to promote stable and competitive financial markets.

4.  Banks play an essential role in society by taking deposits, providing money transmission and credit services, and enabling "maturity transformation" to take place which helps households and business absorb financial risks and uncertainties. In performing this role, banks need to manage their business in ways which facilitate appropriate risk-taking by households and business, which do not pose unacceptable risks to financial stability, which help maintain market and consumer confidence, and which also support effective competition in the market. The interaction between these policy goals needs to be acknowledged and balanced by policymakers. Your review will be important in exploring these inherent policy tensions and helping ensure that an appropriate balance is struck.

RECENT CHANGES IN THE BANKING MARKET

5.  The market has experienced significant change over the last few years. There has been consolidation (eg Santander's acquisition of Bradford & Bingley and Alliance & Leicester, Lloyds TSB's acquisition of HBOS and mergers and acquisitions in the mutual sector) and foreign players have exited the UK market (eg the Icelandic and Irish banks). Some pre-crisis business models have proved unsustainable (usually because of excessive reliance on wholesale funding). Despite these changes, the landscape remains competitive and dynamic with the emergence (even during the crisis and its aftermath) of new competitors, products and customer propositions.

6.  New entrants into the retail banking sector have used a variety of methods to enter the market. These range from those who are developing full retail banking operations to compete across a range of products (including current accounts, mortgages and savings), such as Santander and Tesco Bank; to those who compete strongly on a monoline basis on one or more specific product areas, such as ING Direct. We are also seeing new retail market entrants such as Metro Bank and Virgin and increasing activity from emerging country banks such as India's ICICI.

7.  That said, the scope for product providers to generate commercial returns from a wider range of offerings in the current macroeconomic environment is limited. In its 2010 Financial Risk Outlook, the FSA cited the example of the Building Societies sector where it believes low net margins and a difficult macroeconomic environment will continue to challenge profitability in the immediate future, and where competition for retail funding is likely to remain high, and may intensify further.

IMPACT OF REGULATORY REFORM

8.  Barclays agrees with the need to reform and strengthen banking regulation and supports the G20 reform agenda. The extent of change already delivered by Governments, central banks, supervisors and the industry has been significant. But there is still more to do.

9.  Since the crisis began, Barclays Core Tier 1 capital ratio has more than doubled from 4.7% to 10%, and our liquidity buffer has increased from £19 billion to £160 billion. Barclays leverage ratio has fallen from 33x to 20x. It is clear that capital and liquidity ratios have moved to a permanently higher level as a result of market and regulatory developments; and that lower leverage (relative to pre-crisis levels) will be regarded as a key measure of stability going forward.

10.  Regulatory barriers both on entry, and on a continuing basis, are already relatively high (eg capital adequacy requirements, systems and controls, conduct of business rules, etc) and are likely to become higher when prudential reforms to strengthen stability are fully implemented. Whilst these reforms have attracted broad support, they will make it more difficult for banks to achieve target returns on capital that are acceptable to shareholders and, other things being equal, will make entry into the banking market less attractive.

11.  Given the global nature of banking, it is vital that a level playing field is maintained to avoid regulatory arbitrage and competitive distortions. The British banking industry will best serve British households and business (and thereby contribute to the UK economy) if it is able to compete on equal terms. Prudential reforms need to be implemented to broadly equivalent standards and timescales in different jurisdictions. This is important both within Europe (eg harmonised implementation of Basel 3 and CRD 4, including the approach to discretionary measures) and also between the EU and the rest of the world, notably the US. It is also important that prudential requirements do not introduce competitive distortions between types of financial institution (the risk here is pushing risk currently being taken by regulated financial institutions into unregulated territory).

STABILITY IN A COMPETITIVE WORLD

12.  Barclays believes that diversity by business model, type and size of banks is a source of resilience to the financial system and of advantage to customers and clients. A broadly based industry increases the capacity of the overall system to absorb risk. An industry made up of small, narrow banks is less resilient (witness the Cajas and Landesbanken communities in Spain and Germany) and poses more risk to financial stability than a mix of banks of different sizes and with different business models.

13.  We see a number of specific benefits in the business model we follow. Our range of service and product capabilities allows us to respond strongly to the needs of customers. Our experience over time suggests that broadly based banks are more resilient to shocks and unexpected changes in market conditions. Barclays universal banking model has demonstrated its ability to be a risk diversifier during the current crisis (aggregate pre-tax profits generated by Barclays since the crisis began in Summer 2007 up to and including first half 2010 amount to some £25 billion).

14.  In addition, firms that have a large deposit-holding business (in proportion to their overall size) are likely to find it easier to meet capital and liquidity requirements under a wider range of stressed circumstances than other firms. During the credit crunch, those institutions with a narrow funding model (particularly those relying on securitised and wholesale markets to fund assets) suffered immediate impact from the closure of the wholesale markets, which had devastating consequences on their liquidity and capital position.

15.  It is important to the sound working of competitive markets that large complex banks can recover, be rescued, or allowed to fail in an orderly way without recourse to taxpayer funds. Barclays fully supports the development of recovery and resolution plans, and is fully engaged with the ongoing work by the authorities to develop better coordinated and more effective crisis management regimes for cross border banks.

COMPETITION AND CUSTOMERS

16.  Competition for market share of different banking products delivers choice for consumers and has made the UK banking market one of the most innovative and customer centric in the world. An appropriate framework for regulation and competition should support a market in which customers can shop around for a range of banking products and secure them on terms that benchmark appropriately with international standards. Research has shown two things: that a customer in the UK is likely to hold a range of financial services products sourced from different providers (much higher concentration of suppliers is observable in most other markets); and that for those who hold a credit balance on their current account, the cost of a basket of retail products in the United Kingdom is considerably lower than the equivalent in most developed markets.

17.  Low levels of current account switching are perceived, by some, as evidence of a lack of competition. However, actual switching data only present part of the picture as the European Commission recently found.[28] In reality many UK customers multi bank; the average UK customer holds two current accounts. Barclays was pleased to participate in the recent OFT market study on switching bank accounts which addressed how the switching experience for customers could be improved. For switching to be hassle-free, it is important that direct debit originators also play their part and amend their records as appropriate.

18.  Simplicity, transparency and reliable customer service are key to empowering customers and enabling them to shop around and choose the product that is right for them. Barclays works closely with consumer groups, regulators and competition authorities to develop products which meet both our customers' needs, and the requirements of our regulators. For example, our basic bank account (designed to help those outside the banking system gain access to it) was developed in conjunction with consumer representatives and is viewed as one of the best in the market. We have nearly one million such accounts. In 2008 we introduced new current account products with a Personal Reserve in response to customer needs for certainty, simplicity and transparency. In 2010, the OFT's report on current accounts[29] set out its ideal model for a current account service, which Barclays Personal Reserve meets in almost every respect.

19.  Comparative information can be important in helping consumers make informed choices, but we think it should be developed in the right way to ensure that it is additive and not misleading. The OFT has successfully worked with banks and consumer groups to improve transparency, and over the next 12-18 months banks, including Barclays, will:[30]

  • introduce an annual summary of the cost of their account for each customer, which will help them to identify more clearly the value they are getting in a similar way to annual car or house insurance renewal quotes; and
  • provide average credit and debit balances, which will help consumers to estimate the potential benefits of switching bank.

20.  Banks have already produced and published illustrative scenarios showing unarranged overdraft charges, giving consumers an idea of the costs for different patterns of use.

21.  The UK is unique in operating a "free if in credit" current account business model (eg no charges for ATM withdrawals, online and telephone banking, direct debits, standing orders, mobile banking and most routine transactions). The model is popular with many consumers and attempts by some banks to move to alternative business models have failed to attract support from consumers or representative organisations. We recognise the commercial difficulties facing any market participant seeking to move from such a business model.

22.  The provision of banking services to SMEs has also been the focus of a number of inquiries.[31],[32] Barclays and the other main UK banks gave pricing and behavioural undertakings to the Competition Commission in 2002, which were reviewed by the OFT in 2005. Behavioural undertakings and price change reporting to OFT remain in place. However, the Competition Commission and OFT considered the market to be sufficiently competitive to remove the pricing undertakings in October 2006.

23.  As with retail banking, the SME market has continued to evolve with online banking providing an important new channel since the last competition review. Barclays and other providers now provide the option of online accounts at cheaper cost to SMEs. Here, too, new entrants have changed the market through the introduction of innovative products and services. For example: PayPal has become a popular online payments services provider, used frequently by online businesses; Ford offers asset finance on some of its vehicles; the Bank of China has entered the market for buy to let mortgages; Weatherby's provides full service money transmission SME banking with no branch network; and Travelex, Hi-FX and FX-Moneycorp provide foreign exchange services.

24.  The wholesale market was heavily affected by the withdrawal of foreign lenders at the height of the financial crisis. However, Barclays has continued to lend actively to creditworthy corporate clients and businesses in all segments throughout the last three years.

25.  Our investment banking activities play a vital role in enabling us to deliver a full relationship banking service to clients, helping businesses to raise capital, bringing companies to the market for the first time, advising on risk management strategies, and so on. The breadth and depth of Barclays offering to clients has developed in response to the changes in client need. Barclays Capital provides large corporate, government and institutional clients with advisory, financing and risk management services. The presence in wholesale markets of large, sophisticated counterparties and competitors ensures vigorous contention for business, a diversity of product offerings, and constant service improvements. In common with many of its clients and competitors, Barclays Capital operates on a global basis.

26.  Innovation is an integral part of our business strategy. For example, Barclays Capital acted as joint bookrunner, underwriter and adviser to Resolution plc on its recent rights issue. The rights issue is partly financing Resolution's acquisition of certain of AXA SA's UK risk and pension insurance businesses for a total consideration of £2.75 billion. Barclays Capital helped put in place an innovative fee structure, aligning risk and economic reward, which delivered a strong message of support, lowered overall costs, and provided a greater allocation of fees to shareholders.

27.  Since the start of 2009, Barclays Capital has been involved in more than USD 260 billion of equity underwriting and played a role in over USD 2,000 billion of debt underwriting for public and private sector clients.[33] This is essential, real economy work.

CONCLUSION

28.  Despite the changes in recent years, the banking market remains competitive and dynamic with the emergence of new competitors and new products and services for customers.

29.  Whilst we welcome the focus on strengthening the regulatory regime in the UK, the EU and internationally, we look forward to the final determination of the optimal reform package. This will help give clarity and certainty to customers and investors and allow us to focus on our core purpose: fuelling sustainable economic growth in ways that deliver appropriate returns to shareholders.

September 2010


28   http://ec.europa.eu/competition/sectors/financial_services/inquiries/retail.html Back

29   http://www.oft.gov.uk/shared_oft/personal-current-accounts/oft1216.pdf Back

30   http://www.oft.gov.uk/news-and-updates/press/2009/122-09 Back

31   http://www.competition-commission.org.uk/inquiries/subjects/banks.htm Back

32   One difficulty which has been encountered, is to arrive at a definition of SME banking. The UK competition authorities use turnover of up to £25m to define an SME, however, Barclays does not have an "SME division" as such, but segments customer groups broadly on the basis of where the mass market, covered by UK Retail Banking, ends and bespoke services, covered by Barclays Corporate banking, begins. Back

33   Source: Dealogic Back


 
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